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  • ENZ's market categorisation

    Click here to download our 2018 Priority Markets

    2018 Priority Markets

  • Educational Publisher Export Growth Strategy

    838040 0013 Studyinnewzealand ThinkNEW 1

    New Zealand is small country that has had a large impact on educational developments worldwide. We are famous for the quality of our teachers, the progressive nature of our education system, and the innovative approach of our publishing sector.

    A proud history of exporting educational success

    New Zealand-designed educational resources have been used in schools around the world for over 40 years. Our curriculum, from early childhood right up to tertiary and vocational study, is valued and often adapted by other countries. Our test results have for many years been among the highest in the OECD nations.

    Dame Marie Clay’s leadership of the Reading Recovery approach led to a new export industry and revenues streams as the Reading Recovery movement spread to other English-speaking countries, notably the USA. With New Zealand publishers and educators in such demand a highly skilled publishing industry began, led by pioneers Wendy Pye and Joy Cowley.

    Over 30 active educational publishers offering you content and expertise.

    Today there are a large group of New Zealand publishers that offer a wide range of topics across early childhood, elementary, high school, tertiary and adult learning. The New Zealand educational publishing industry now serves more than 60 countries, across many languages, and includes much more than literacy publishing – extending to ESOL, science, mathematics, and innovative new digital resources.

    Major multinational publishers regularly commission NZ content creators to design new materials that will be released worldwide under their brand name. As a result, local publishers are highly flexible and customised in their publishing approaches, and able to produce materials that are culturally attuned to the intended market.

    A snap shot of NZ Educational Publishing

    Innovative ideas made in New Zealand
    • A pioneer in the design of effective educational resources
    • Over 30 active educational publishers
    • 30% of revenues gained from exports
    • Major provider of literacy materials to Australia, the USA, Canada, the UK and increasingly Asian markets
    • Many years of developing educational content for major multinationals: Pearson, McGraw-Hill, Houghton Mifflin Harcourt, Scholastic etc
    • Fast-developing digital publishing capability
    • The Big Book used for shared reading
    • The small book (8 and 16-page) used for small group reading
    • Reading Recovery – developed by Dame Marie Clay and her team
    • The Te Kohanga Reo movement developed for the preservation of New Zealand’s indigenous language and culture
    • Award-winning digital resources
    • Resources for disaster recovery

    Support programme

    ENZ partners with the Publishers Association of New Zealand (PANZ) to develop an export growth strategy, support access to markets and develop new markets. Examples include support for New Zealand’s Guest of Honour status at the 2012 Frankfurt Book Fair and the 2015 Taipei International Book Exhibition.  Information on the programme and tools can be found here:

    For more information contact Adele Bryant, Business Development Manager at adele.bryant@enz.govt.nz

  • Strategic Roadmaps

    The Strategic Roadmaps were developed in 2014 by New Zealand's international education industry to guide its future growth and success towards 2025. 

    The six sector specific roadmaps and one overarching industry roadmap reflect the culmination of nine months of industry effort to map out the ‘strategic choices’ and ‘specific actions’ which have been identified by each sector as key enablers of their future success.

    The roadmaps themselves were produced through a consultative industry-led process involving an extensive series of sector workshops, innovation cafes, and in-depth interviews with a large number of industry participants and experts. 

    ENZ was pleased to have been able to work with each sector to both prioritise the most important strategic choices for each sector and to support the implementation of a number of key strategic actions.

    In 2015 ENZ held a number of roadmap ‘pit stop’ workshops in Auckland, Hamilton, Wellington, Christchurch, and Dunedin to provide the opportunity to review the progress that has been made since 2014 towards industry’s international education goals and to re-prioritise future actions to sustain ongoing success. A progress update report was developed to summarise the progress that had been made. You can download a copy of the 2015 Progress Update here.

    Strategic Roadmaps

    The roadmaps contain a number of 'strategic choices' and 'specific actions' which have been identified as key enablers of future success.

    Download a copy of your sector's strategic roadmap below.

    Where to from here?

    A roadmaps analogy was used throughout this process because it was always going to be about the journey as well as the destination. Education New Zealand will continue to support industry to in their international education journey by:

    1. Working with providers, peak bodies, sector groups, regional bodies and other key stakeholders to widely communicate the sector and industry roadmaps.
    2. Working with each sector to develop a joint work plan that will identify what the highest priority projects are and who (industry, ENZ, or jointly) will lead them.
    3. Working with each sector to develop the detail of how each priority sector-focused project will be approached, what costs and benefits can be delivered, and when it can be delivered.
    4. Facilitating the establishment of a cross-sector project steering group to lead a collaborative approach to high priority roadmap projects that require a multi-sector or pan-industry approach.
    5. Working alongside each sector and the cross-sector project steering group to support the implementation of the agreed high priority roadmap projects for future years.

    Further information

    If you have any questions or feedback please email roadmaps@enz.govt.nz

  • Work for us

    ENZ’s success depends on the inspirational, passionate and innovative people who work with us. 

    We especially welcome applicants with:

    • experience and/or an interest in marketing

    • experience and/or an interest in international business development

    • an understanding of the education sector

    • an ability to speak more than one language

    • strategic skills

    • an understanding of government processes. 

    All vacancies are advertised on this website, and on other specialist websites such as Seek and LinkedIn.

  • Rugby and English language-the competitive edge for Brazilian athletes

    Canterbury welcomed three male Brazilian rugby players in March this year for a five month period as part of a pilot Game On English programme. This is a partnership between English New Zealand and Education New Zealand (ENZ), provided by Christchurch College of English Limited (CCEL) and the Canterbury Rugby Union, with the support of the Brazilian Rugby Union and Christchurch Educated.” The programme combines daily language classes with high performance rugby training.

    The three students have been enrolled at the Crusaders International High Performance Unit’s Elite Programme and at CCEL College of English. They all have represented their country as part of the U19 Brazilian National Team. The players have immersed themselves in Kiwi culture including staying with local host families arranged by CCEL, and they have travelled around the South Island during their free time. The boys have had the opportunity to be coached by current All Blacks coaching staff including Mike Cron. They have also trained with some of the Canterbury Crusader Academy players!

    “The way people welcomed me here when I first arrived was overwhelming. Everybody here is so friendly, so welcoming, always caring about my wellbeing – my host family, my teachers at CCEL, and in the Crusaders. Everyone is really amazing. This made me feel part of the place. I never felt disconnected or isolated, which made me adapt and fit in really easily.

    “Coming to the rugby nation sounded just perfect to me: studying and improving my English in a full immersion programme, which you can only get in an English speaking country. The opportunity to live in a developed country where it is safe, clean and people are so friendly and polite, stay in the Canterbury region home to some of the top rugby players in New Zealand and in the world is amazing. To get to travel through the South Island of New Zealand, with its beautiful landscape, clear skies, the Southern Alps was wonderful. I can’t think of a better place for this”

    Bruno Araujo 19, who played for Brazil’s national U19 team and currently plays at Jacarei Rugby, Sao Paulo State, Brazil.

    In 2008 the Canterbury Rugby Football Union (CRFU) established an International High Performance Unit (IHPU). The CRFU has a long and proud history since it was established as the first Union in New Zealand in 1879. In 2012 Canterbury won their fifth consecutive provincial titles – no team has ever won five titles in a row since the launch of the competition in1976. The IHPU’s purpose is to offer select players, coaches, and support staff an opportunity to visit the inner workings of the   organisation in one of the world’s most beautiful and rugby fanatical countries. It includes five alumni players who participated in the 2015 Rugby World Cup.  The Crusaders coaching staff have nurtured and developed many past and current All Blacks including the previous captain Richie McCaw, Kieran Read and Dan Carter.

    You never know you might see these Brazilian students representing their country at the next Olympics.

    Click here to find out more. 

  • Revised code of practice for international education providers

    The code outlines ten outcomes sought from education providers for the care and support of international students.

    1. marketing and promotion
    2. managing and monitoring agents
    3. offers enrolment and contract
    4. immigration criteria
    5. adequate orientation
    6. safety and well-being
    7. student support, advice and services
    8. managing withdrawal and closure
    9. dealing with grievances
    10. compliance with International Student Contract Dispute Resolution Scheme

    The New Zealand Qualifications Authority will administer the code and impose sanctions against education providers who breach it.

    New Zealand was one of the first countries in the world to adopt a code of practice in 2002. This new code will ensure New Zealand remains a world leader in the pastoral care of international students.

    The international education sector has been growing strongly. To sustain this growth, it is imperative that we ensure international students receive a high quality education and have a positive, well-supported experience whilst studying in New Zealand.

    A new International Student Contract Dispute Resolution Scheme (DRS) has also been established to resolve contractual and financial disputes between international students and education providers.

    The new dispute resolution scheme will provide a faster and more effective forum for resolving contract and financial disagreements between students and providers. More information on this can be found here.

    Both the code and the disputes resolution scheme come into force on 1 July 2016.

    The revised code and the dispute resolution scheme are part of the Education Amendment Act 2015 and follow extensive consultation across the sector.

    Further information about the revised code can be found here.

  • UK NARIC workshop in Christchurch

    The National Agency for Recognition and Comparison of International qualifications (NARIC) United Kingdom (UK) is a leading provider of training on international qualifications on behalf of the UK government.

    There will be four sessions over the two days:

    Thursday 22 September

    Friday 23 September

    There is limited capacity for each session. Non-UK NARIC members can secure their spot at UK NARIC’s website.

  • Audience welcomed by kapa haka-NAFSA

    This year the conference took place in Denver, Colorado and through Education New Zealand’s (ENZ) stepped-up investment in the conference, an increased profile of New Zealand education opportunities was evident throughout the week.

    ENZ’s platinum sponsorship of this year’s conference provided New Zealand with a speaking slot for the New Zealand Ambassador to the US, Tim Groser, at the beginning of the opening plenary session, a 10-minute performance by Te Tini a Maui, a kapa haka group from Vancouver during the opening plenary, and the screening of a video about New Zealand education at all plenary sessions throughout the conference.

    NAFSA Ambassador Grosers images 1

    Other sponsorship benefits included the inclusion of flyers in the conference satchels and digital tote bags of the approximately 10,000 registrants, banner advertising in the online conference programme, and the opportunity to showcase New Zealand culture and education opportunities on the expo hall soundstage.

    The ENZ-sponsored opening plenary was a very proud moment for all New Zealand representatives, and NAFSA organisers said it would be a hard opening act to follow. A great kapa haka display prefaced by a heart-felt speech by the group leader about the importance of education and people, welcomed over 6,500 delegates into the conference theatre. Ambassador Groser’s speech had the audience in turns cheering (a thinly-veiled reference to Trump) and gasping (domestic fees for international PhD students in New Zealand).

    The increased New Zealand profile throughout the Expo was notable to New Zealand representatives and delegates alike. “NAFSA 2016 may well go down as the Kiwi NAFSA,” said Jason Cushen, Deputy Director International at the University of Otago. “Our booth was widely admired, the New Zealand function on the Tuesday evening was the talk of the conference, the kapa haka performances were show-stoppers and Ambassador Groser's address was well received. As an institution, the University of Otago, couldn't have been happier with how the week went.”

    ENZ will be a platinum sponsor of NAFSA 2017. If you are interested in discussing opportunities to attend next year’s conference, which will take place in Los Angeles at the end of May next year, please contact Amy Rutherford, Director of Education, North America.

  • Consultation on ENZRA and ENZ’s agent work

    Clive Jones, General Manager Business Development, ENZ says the 2015 review of ENZRA undertaken by external consultants found significant shortcomings in the ENZRA programme. 

    “Education agents continue to make a significant contribution to the success of international education in New Zealand, and the ENZRA review also recommended ways for ENZ to better support education providers and education agents to be successful.  We have been exploring all recommendations throughout our consultations.”

    As part of our consultation, ENZ now invites organisations active in New Zealand’s education industry to complete a 10-15 minute survey by Thursday 30 June 2016.

    “The survey results will help us identify the products and services we should be offering education agents and education providers to best support the recruitment of quality international students for New Zealand,” says Clive.

    Depending on what ENZ hears through consultations, and the amount of analysis and development needed, it’s likely ENZ will announce the next steps in its work regarding agents later this this year.  

    Please complete this survey by Thursday 5pm New Zealand time 30 June 2016.

  • Diverse New Zealand experience on show at the symposium on offshore delivery

    Dr Rob Griffiths, Programme Director of Occupational and Aviation Medicine at the University of Otago summed up the mood of over 70 participants from across the university, Institutes of Technology and Polytechnics (ITP), Private Training Establishments (PTE) and educational services sector that attended a symposium on offshore delivery organised by Education New Zealand (ENZ) in partnership with Victoria University of Wellington on Thursday 9 June. Senior education professionals shared their experiences - both the good and bad – in delivering education services offshore. Sessions covered quality assurance, sustainable models, collaboration and the power of partnerships, critical success factors and explored a variety of markets from Singapore to Russia, the Middle East to Association of Southeast Asian Nations (ASEAN). 

    The future of digital and online learning technologies to transform and disrupt higher education was discussed with examples ranging from early childhood training, software development, and aviation medicine to training in wildlife rescue after an oil spill.  ENZ’s General Manager Business Development Clive Jones said that the day “created a network bringing together a diverse group at different stages of development who were keen to stay together”.

    One of the keynote speakers on international trends was Boston-based Richard Garrett from The Observatory on Borderless Higher Education, an education think tank with a focus on transnational education (TNE).  Garrett was positive about the huge global opportunity and the TNE potential for New Zealand. In particular, the opportunity to learn from the main TNE providing  countries - UK and Australia – and take a strategic approach in partnership with destination countries.  His view that offshore delivery was like a permanent start up resonated strongly with participants. 

    “With around 3,500 offshore international student enrolments there is quite a way to go to achieve the target of 10,000 by 2025 set by the Government’s Leadership Statement for International Education.  But the diversity of providers, markets and projects showcased at the symposium confirmed that New Zealand has the products, range of capability and interest in moving forward together.  ENZ has been challenged to keep the conversation we started in Wellington going” said Adele Bryant, Business Development Manager at ENZ.

    For more information contact Adele Bryant.

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