Search

Showing 10 of 2262 results for u au d aeepi de caerrmpuee moru paors o sqB

• JJL China visits New Zealand to discuss international student recruitment strategies

  Senior representatives from JJL China, including their Beijing HQ President Mr Yanmin Zhu, will meet with New Zealand institutions from a range of education sectors in the wider Christchurch and Wellington regions. Grant McPherson, Education New Zealand’s Chief Executive, says the visit is the first of four inbound agents trips organised to improve connections between industry, agents and markets.

  “Loyal and high-quality agents play an important role in New Zealand’s international education industry. ENZ is hosting these trips to build on our valued relationships and explore further opportunities for cooperation aligned to our marketing campaigns.”

  Kaye Le Gros, ENZ’s Channel Development Manager with responsibility for agents, says JJL were especially keen to travel to and show their support for Christchurch.  While there, the delegation will visit Burnside High School, the University of Canterbury and Christchurch Polytechnic Institute of Technology. They’ll take a tour of the Re:Start container mall and learn about plans to rebuild Christchurch’s city centre.

  The visit will conclude with a meeting to discuss a two-year strategic plan for JJL China and New Zealand. Agents from India, Indonesia, Thailand and Korea arrive in New Zealand throughout May and June. As well as meeting with education representatives, visiting delegations will hear from New Zealand Qualifications Authority, Immigration New Zealand and Ministry of Education staff.

• Update on the New Zealand Story – Our shared story to support export growth

  The New Zealand Story project is led by the chief executives of Education New Zealand, Tourism New Zealand and New Zealand Trade and Enterprise.

  The Story will:

  • Communicate New Zealand’s values and personality

  • Feel and be authentic

  • Feel different to other countries’ stories

  • Move us beyond place (our landscape)

  • Be a foundation story from which other stories can grow

  • Support growth in export earnings.

  It will help communicate New Zealand’s distinct and unique attributes to international audiences around the world.

  Education New Zealand Marketing and Channel Development Manager Kathryn McCarrison says that while New Zealand has a great reputation in a number of areas, “the New Zealand Story is an opportunity to sharpen and highlight our country’s many qualities.

  “What we have got is a gap between how international audiences see us and the ideal positioning we need to ensure the world ‘buys’ New Zealand.

  “The New Zealand Story will fill that gap so that exporters don’t have to spend half their meetings in international markets explaining why New Zealand is great. They can get straight into saying why they are great.”

  The New Zealand Story will be a foundation for more specific stories about individual businesses and sectors like education. It will help give the stories told in international markets by individual companies and organisations a common voice when talking about New Zealand.

  The Story has been tested and accepted by businesses and consumers in six markets –Australia, China, USA, Jakarta, India and Germany.

  Leaders from New Zealand’s primary sectors, manufacturing services, export education, Māori and wider government have also had extensive input into the story’s formulation.

  The project is now in its creative development stage. A toolbox for industry will be developed that will include images and videos to help ‘NZ Inc’ partners (from both the public and private sector) tell a consistent story about New Zealand across different sectors and in very diverse international markets.

  This is an exciting development in the marketing of New Zealand globally and one that will help us all tremendously in raising the profile of our own sectors overseas.

• Update for industry on Assignments4U issue

  Although I was made aware of the issue late on Friday, I was still taken aback at the tone of the article and some of the implications made.
  
  The issues raised are of concern to all of us, and we are working on gaining better understanding of the scale of the problem. We do know that it is not, as the article may imply, a problem that is peculiar to Chinese students, nor to students from any other country.
  
  Education New Zealand’s (ENZ’s) main focus on this issue is to manage any risks to New Zealand's international reputation as a provider of world class education, and to local perceptions of the value of international education to New Zealand.
  
  We are following a clear plan to manage any impact this issue may have locally and, most importantly, in China. I’d like to let you know what’s underway now.
  
  Yesterday we responded to media enquiries through a statement, most of which has been reported in the various media items on the matter so far.
  
  ENZ has excellent relationships within the Chinese education sector and our Regional Director, Greater China, is in touch with Chinese officials to ensure there is no misunderstanding about the issue or the New Zealand Government’s response to the matter.
  
  I am aware of the efforts everyone our industry makes to maintain New Zealand’s reputation as a provider of high quality education, and you can be sure we are very much focussed on that as well.
  
  If you have any thoughts, comments or require any assistance, then please get in touch with me, or Senior Communications Advisor, Susie McShane.
  
  Kind regards,
  
  Grant McPherson

• Budget update 2013

  Education New Zealand Chief Executive Grant McPherson says the majority of the additional funding will be invested in growing awareness and preference for New Zealand as an international education destination in key markets, promoting New Zealand’s education services and products abroad, and supporting industry-led opportunities for growth.

  Broadly, Education New Zealand will invest the funding in:

  • Broadening and intensifying our marketing activities in tier one and two target markets

  • Offering increased support to New Zealand international education providers and businesses to achieve greater growth.

  • Deepening our engagement with overseas education institutions and governments

  • Increasing the number of New Zealanders studying overseas by establishing new scholarships and encouraging the take up of existing scholarships.

  “In addition to our own efforts, we will also continue to work with other government agencies to capitalise on all-of-government initiatives to market New Zealand internationally – ensuring a New Zealand education is promoted alongside tourism and other trade initiatives.”

  Education New Zealand will continue to update industry throughout the year about where and how these additional resources are being invested, beginning with the release of our Statement of Intent in May. Following this, we will host a series of industry forums around the country to present our new Business Plan, which sets out Education New Zealand’s priorities for the next three years. These will be scheduled for late June/July and registration information will be sent soon.

  Read the Minister’s press release

• “Nerds” visit to promote NZ English language schools in Brazil

  During which they will blog about their experiences of New Zealand’s culture and attractions, and promote New Zealand as an English language destination to their large youth audience.

  The Jovem Nerd crew – two presenters, two camera people, a sound technician and a producer – have been brought here by Conversa, an education social media consultancy with Maori Tourism organising the itinerary. Education New Zealand has sponsored the visit.

  “Around 2,500 Brazilian students study in New Zealand annually, but there’s plenty of opportunity for expansion. We see social media as a way of extending our reach into the Brazilian market to capture the attention of young people who want to learn English and have an adventure. New Zealand offers both”, says Kathryn McCarrison, ENZ’s General Manager, Marketing and Channel Development.

  As its name suggests – ‘jovem’ being the Portuguese word for ‘young’ – Jovem Nerd is especially popular with 15-35 year olds, and their podcasts have among the highest audience numbers in Brazil.

  The crew are all huge fans of the Lord of the Rings and The Hobbit movies and are especially interested in visiting ‘Middle-earth’.

  “To be a Nerd is to want to know about things”, says Jovem Nerd producer, Guga Mafra. “A Nerd Tour not only educates, but it also gives our audience real insight into our experience of a place. A Middle-earth experience is an exciting adventure for our audience”.

  A range of English language schools will host the Jovem Nerd crew as they travel around the country. “We’re thrilled to be hosting Jovem Nerd at our schools.  They have a huge following in Brazil, and the Nerd Tour is likely to generate a lot of buzz about New Zealand as a study destination. The last celebrity blogger tour that ENZ organised provided a real boost to our schools’ online marketing efforts,” says Hannah Robinson, Digital Marketing Manager, Languages International.

  New Zealand Maori Tourism (NZMT), which represents over 200 Maori tourism operators, has created an exciting itinerary for the Jovem Nerd crew. “We welcome the opportunity to be involved in this tour and for the chance to share with the people of Brazil the richness of our landscapes, our culture and our people.

  Both Maori and mainstream tourism operators are looking forward to hosting the Nerds on what will be in itself be an epic adventure, worthy of a Rings novel,” says Butch Bradley, Director of Regions and Operations at NZMT.

  The Jovem Nerd crew are in New Zealand from 14 – 30 May.

  You can follow their progress on Twitter #NerdtourNZ

• Get ready for unprecedented profile of NZ education in China

  We also need to make a leap in scale.

  We can’t do that with a business as usual approach.

  This realisation is behind the Dragons in a Distant Land documentary now set to screen before 650 million people in China from August 2013.

  The documentary highlights the experiences of Chinese considering studying in New Zealand and of successful alumni who have returned to China.

  Education New Zealand (ENZ) General Manager of Marketing and Channel Development Kathryn McCarrison says the two-part documentary (renamed from Dragons in the Land of the Long White Cloud) is designed to be a “game changer” for New Zealand’s student attraction marketing in China and will boost referrals to Chinese agents and New Zealand institutions. The documentary seeks to capture parents’ attention; students aged 16-25 will be targeted by a digital campaign.

  “We’ll get unprecedented coverage of New Zealand education in China with the documentary.

  “We all need to get ready – the Chinese networks will only give three days’ notice of the first on-air date.

  “To get full value out of the investments in the documentary, we – that is ENZ and the industry – need to run an integrated campaign leveraging each other’s work.”

  ENZ is developing marketing materials to help institutions plan their marketing in China following the screenings of Dragons in a Distant Land on national and regional television.

  These materials will be made available to institutions.

  ENZ’s production company, the Gibson Group, is negotiating with Chinese networks to have the documentary screened in August. The associated student dragons’ marketing campaign will be ready on 1 August 2013 to support the launch of the documentary.

  Key features of the campaign include:

  • Using alumni and agents on Weibo (the Twitter of China) to post about studying in New Zealand and direct people to the campaign’s website

  • Creating posts for targeted internet forums and bulletin board sites

  • Posting content to Youku, the YouTube of China.

  To directly engage the target audience – parents, prospective international students and education agents - there will be:

  • Video advertising targeting social networking and video sites and  top student portals

  • Performance display advertising.

  ENZ’s current Baidu search campaign will be reconfigured to ensure relevant searches are directed to the student dragon’s campaign website.

  Kathryn says the traffic from the student dragon’s campaign website will go to the New Zealand Educated website. “Your information on it will likely be the first impression of your institution for many Chinese visitors. 

  “We recommend you check out your institution’s page on newzealandeducated.com very soon to ensure your content is up to date.”

  Closer to the launch date ENZ will make available key messages for each episode, press releases, a media question and answer and photography from the documentary. The final media buying plan, showing when and where ENZ will be advertising in China as part of the campaign, will also be available to help institutions with their own media buying.

  A drop-box folder has been set up to access these materials when they become available. Email Deena for details. She will keep you posted on developments through e-news.

• School support on the way

  Mary Camp, ENZ’s Business Development Manager dedicated to the schools sector, says schools can expect to see these activities rolling out over the coming months.

  Mary is also chair of the Schools Sector Reference Group. She says that “with 596 schools hosting international students, and no peak body, consultation is a challenge.

  “So we have set up a Schools Sector Reference Group, to create a channel for consultation with the sector.”

  The group provides advice and guidance to ENZ on initiatives planned for the schools sector. The group includes representatives from eight regions. It will meet 3-4 times each year.

  ENZ’s schools sector initiatives include:

  • An exemplar school website showing best practice to attract international students

  • Marketing material focussing on New Zealand’s competitive edge, with room for regions and schools to insert their own details

  • A website review service to help schools maximise the results from their websites (conditions will apply)

  • Case studies of schools showing good practice in export education.

  Further initiatives off the block will include:

  • A professional development programme for International Directors and/or Principals

  • A marketing self-review tool

  • Research into primary and intermediates schools’ decline in numbers.

• Contestable fund draws strong interest

  Applications exceeded the funds available.

  To date the Education New Zealand (ENZ) selection panel has approved matched funding of nearly $810,000 for 29 projects with a combined value, including the applicants’ contributions, of over $1.6 million.

  “The quality and diversity of the applications was impressive,” said ENZ Business Development Manager Adele Bryant. “The applications provided a window on the innovative approaches and products many educational institutions and businesses are taking to pursue the education export opportunities they have identified.” 

  The fund sees ENZ matching funding for projects with the capacity and capability to increase the value of New Zealand’s international education industry, ultimately leading to benefits for the New Zealand economy.

  The fund is designed to help New Zealand’s education providers achieve significant growth by making the most of international education opportunities.

  Applications were received from all sectors with the largest number lodged by education technology companies. This interest follows hot on the heels of the first “EdTech for Export” Conference sponsored by ENZ, Grow Wellington and Learning Media Ltd in April. Some 45 percent of applicants targeted Asian markets.

  A second funding round will be held in the third quarter of 2013 and will be advertised in e-news.

  

• Colombia signs Statement of Intent for greater collaboration

  A Statement of Intent was signed yesterday at a Bilateral Education Consultation meeting held in Wellington. The meeting involved a delegation of senior Colombian government and business representatives along with representatives from Education New Zealand, the Ministry of Education, the New Zealand Qualifications Authority and Immigration New Zealand, as well as some New Zealand education providers.

  The statement reflects a commitment to developing joint initiatives in the internationalisation of higher education, technical and technological education, vocational training and innovation.

  Colombia’s Vice Minister of Education Patricia Martinez Barrios is leading the delegation for talks to build education connections between New Zealand and Colombia.

  The week-long visit, which began on Sunday 26 May, is a significant extension of the relationship between New Zealand and Colombia, strengthened during Prime Minister John Key’s recent trip to Latin America.

  “Education, along with agriculture, is one of two key strands in our bilateral relationship,” Tertiary Education, Skills and Employment Minister Steven Joyce says.

  “The number of fee paying Colombian students studying in New Zealand increased from 207 in 2007 to 727 in 2012, which would suggest Colombia has the potential to become a significant international education market for New Zealand.”

  Delegates will visit Auckland and Wellington, tour facilities such as Fonterra in Hamilton, Agricultural Services Ltd in Palmerston North and the National Trade Academy in Christchurch.

  “Tours like this are a great opportunity for New Zealand to showcase to Colombian education officials its skills and expertise in the Technical and Vocational Education and Training sector, and its links with industry and the labour market,” Mr Joyce says.

  He said the objective of the Bilateral Education Consultation meeting was to “help our education sector build a deeper understanding of Colombia’s education requirements and progress proposals for Colombian PhD students to study in New Zealand.

  “It will also allow Colombian education officials to develop an appreciation of New Zealand’s education system and see how New Zealand, as an excellent place in which to learn English, can support their government’s strategy to make English an official language in Colombia.”

• Help us thank New Zealand’s education partners in Japan

  As part of a programme to explore greater opportunities for the New Zealand education industry in Japan.

  The alumni networking function will acknowledge and show our appreciation for the informal “ambassadorial” role alumni undertake on behalf of New Zealand education. We will also be encouraging alumni to join the recently launched New Zealand Educated Alumni LinkedIn group where they will be able to network with fellow alumni and keep in touch with events and activities of interest.

  The agent seminars will recognise the work agents do on behalf of New Zealand education and show the agents our appreciation. The seminars will also inform agents of any immigration updates and changes (there will be someone from Immigration New Zealand in attendance) and let them know about the agent e-learning that will be launched in the next few months. A preview of this will be available at the event. 

  It is hoped that these activities will  further nignite agents’ interest in, and enthusiasm for, promoting New Zealand as an education destination.

  To ensure we reach the greatest number of agents and alumni, we would like your suggestions for who you would like us to invite.

  For the dates for each event, and a form where you can enter the names and contact information of those you’d like to be sent an invitation, click here.

  In completing this form, you will be assured of early notification of when registration opens for these events.

  As well agents and alumni, we know that many New Zealand education institutions have active and fruitful partnerships with fellow institutions in Japan. We are hoping to host such people at a ‘thank you’ lunch where we can show our gratitude for the very important role they play in fostering a lively education exchange between our two countries. Details about the lunch will be provided at a later date.

  These events are a great opportunity for you to show how much you value your education partners and advocates in Japan.

  Thank you in advance for help make these events the best they can be.