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Jovem Nerds hitting the right spot in Brazil and New Zealand
Every semester the Jovem (or 'Young') Nerds travel to a new part of the world giving viewers the inside guide to local 'nerd' culture.
In this trip the Nerds promoted New Zealand as an English language destination to their large youth audience, and showcased some of the best that our tourism industry has to offer.
While here, the Nerds published on Twitter and Instagram and have, since returning to Brazil, published two video blogs on YouTube, which have received more than 250,000 views collectively. There have been 550,000 downloads of the Nerdcast and 600,000 views of the videos released to date.
Traffic from Brazil to ENZ's student website increased by 125% for the month of June, and English language schools featured in the videos have reported an increase in traffic to their websites – one school received their usual monthly traffic in one day.
Five videos will be posted in total.
ENZ is looking to identify key opinion leaders in other priority markets to replicate this highly-successful awareness-raising campaign.
View the New Zealand highlights of the Jovem Nerds' trip on their blog.
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Schools' campaign kicks off
The campaign was launched in Japan in mid-July, and in the remaining markets at the end of July.
The campaign targets parents who are thinking of sending their children overseas for high school. Through short video clips, students share what it’s like to study and live in New Zealand, parents share what it’s like to send their child here, and New Zealand international support staff at high schools talk about how they support their international students during their studies.
The campaign will run through Google and Yahoo! networks, and in media specific to each country. Parents can click through to a dedicated landing page to watch the videos, read further information and then follow a link to a local New Zealand Specialist Agent (NZSA). They can also choose to download a PDF of the key information and a list of their local agents.
ENZ has kept the NZSA network in each country informed about this campaign, which runs until 29 September in all markets.
The campaign material features the refreshed ‘Study in New Zealand’ student campaign, which showcases to potential students and their parents that you get more from a New Zealand education: a better learning experience, greater lifestyle opportunities and the foundations for a promising future and career.
ENZ is trialling the 'Study in New Zealand' student campaign at events, fairs and in marketing campaigns through to December 2013.
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Strategic famils identify opportunities
“New Zealand is a great environment for study. Not too crowded, not too quiet, just right”. That’s the view of an Indonesian agent who recently attended one of ENZ’s familiarisation tours.
In May and June Education New Zealand (ENZ) hosted four inbound agent visits with a view to increasing the number of international students recruited to New Zealand by agents.
Thirty-seven agents from five countries visited 33 campuses and schools around New Zealand.
Kaye Le Gros, ENZ’s Channel Development Manager with responsibility for agents, says the familiarisation tours and strategic visits had three objectives.
“We wanted to build agent relationships and awareness of agent barriers within government agencies and institutions; we wanted to collect base data on individual agents’ student numbers and their opinion on barriers to growth; and we wanted to showcase successful alumni, New Zealand employers recruiting international staff and possible employment outcomes for international students.”
“The familiarisation and strategic tours were very successful in that respect, but they’ve also left us all with some food for thought. We collated the feedback that was collected during the visits so you can read about the issues raised by other agents, and the way ENZ is responding or intends to respond to certain issues in line with our strategic plans.”
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Code transfer to NZQA
NZQA will now be processing applications for Code signatory status, and responding to queries about the Code and any complaints alleging provider non-compliance.
School relationships with the Education Review Office in terms of monitoring the Code will remain unchanged, and arrangements for universities will also stay the same with Universities New Zealand continuing as the body responsible for quality assurance.
Any complaints from international students against providers will continue to be considered by an independent body.
All matters relating to administration of the Code should now be directed to NZQA. This includes applications, notification of changes, attestation returns, and any concerns around compliance.
For more information, go to the NZQA website.
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NZ partners Global Skills Summit
New Zealand is a country partner for the event which will provide a platform for discussion and information exchange, and help foster the government, industry and business relationships that underpin the India-New Zealand education relationship.
New Zealand's education relationship with India has grown stronger over the past few years, particularly with the establishment of the India-New Zealand Education Council (INZEC) and with the reciprocal high-level delegations that have taken place.
These visits have created channels for a dynamic two-way relationship between our countries, and exposed India to New Zealand’s expertise in vocational training and skills development, and allowed first-hand experience of our education facilities.
There is a wealth of opportunities for New Zealand to collaborate with India and support the country with their ambitious skills development goals, especially in key areas such as agriculture and food processing, tourism and hospitality, media and entertainment, and healthcare.
The Summit gives yet another opportunity for New Zealand to showcase our expertise in the technical and vocational education space, and forge new ties with India's education industry. Previous Summits have seen over 800 participants, 60 speakers, 10 countries and over 30 exhibitors.
As a country partner, New Zealand will have a speaking slot where New Zealand will be sole country profiled, and the opportunity to jointly-host three workshop sessions around skills issues and topics. We will also have prominent visibility throughout the Summit, including an exhibit stall, and coverage in press and social media.
So far, eleven representatives from six New Zealand institutions have registered to attend.
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New student registration at Chinese embassy
In order for a New Zealand qualification to be recognised in China, students previously requested a “Certificate for the Returned Overseas Students or Scholars” from either the education section of Chinese Embassy or Chinese Consulates in Auckland or Christchurch.
However, from 1 July, students are required to register online with the education section of the Chinese Embassy when they arrive in New Zealand in order to receive their certificate when they complete their qualification. The registration system also allows students in New Zealand to share their contact details with the Embassy in case of an emergency.
The education section of the Chinese Embassy has asked Education New Zealand to inform institutions of this change in process, and encourage institutions to tell Chinese students to register online. Students should visit http://www.chinanz-education.org to register.
Please contact Aaron Zhao (Secondary Secretary, Education Section of the Embassy of the People’s Republic of China in New Zealand) for more information: aaronzl@163.com
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Hearing students’ voices
This year five alumni will be joining 20 international students to share their experiences with each other, ENZ and NZ Inc. Participants will be selected from nominations submitted by institutions, and ENZ will send out the nomination criteria and submission form at the end of August.
Student Voice will provide students and alumni with a platform from which they can share their ideas and air their concerns and an opportunity to take part in the development of an alumni strategy. It is hoped that participation in the event will inspire students to establish their own forums within their student communities.
The objectives of the event from an ENZ perspective are: to gain a student perspective on the alumni strategy ideas; facilitate communication between the students and NZ Inc agencies; and facilitate connection between alumni and industry, and current international students.
The outcomes from the Student Voice event will be shared with industry at the New Zealand International Education Conference (NZIEC) at the Student Voice 2013 panel session. Three students and one alumnus will be selected at Student Voice to participate in the conference panel.
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Education in the spotlight during Governor-General’s visit to Viet Nam
Sir Jerry Mateparae attended two major education events during this visit. In Hanoi the New Zealand Embassy and ENZ hosted a “New Zealand Education Connections” event, which for the first time ever in Viet Nam, brought together New Zealand alumni from different parts of the Vietnamese economy and society.
About 250 private students, NZ Aid scholarship recipients and recipients of English Language Teaching for Officials (ELTO) were represented at the event. New Zealand teachers in Viet Nam were also well represented.
The Governor-General spoke about the value of education as a bridge builder for long term relationships and connections between the two countries. In all of his meetings with senior Vietnamese leaders and officials stronger education collaboration was emphasised as a key priority for New Zealand’s relationship with Viet Nam.
In Ho Chi Minh City (which accounts for about 60 percent of all Vietnamese students to New Zealand), Sir Jerry Mateparae delivered an address to 170 students, staff and senior Vietnamese officials at the University of Science, which is part of the Vietnamese National University. The University has nine faculties with around 652 professors and more than 16,000 students.
Auckland University of Technology has a joint programme with the University of Science, delivering a Bachelor of Computer and Information Sciences (BCIS). There are 130 students enrolled in the programme, in addition to the 250 graduates of this programme.
At this event, the Governor-General spoke about the importance of partnerships in education, not only between governments, but also between New Zealand and Vietnamese institutions. Senior officials present expressed the hope that in future there would be more New Zealand and Vietnamese universities engaged in the kind of collaboration demonstrated by AUT and the University of Science, Ho Chi Minh City.Both events attracted plenty of media attention, and helped to raise the profile of New Zealand as an education partner for Viet Nam in advance of the New Zealand education fairs taking place in September.
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Dragons documentary airs in China
Guangzhou TV screened the series on their Young channel from Monday to Thursday, and they’ve also made it available on their digital cable service so it’s downloadable and viewable in Guangzhou via the internet TV channel Tang Guo Shi Guang. Guangzhou TV informed us they also plan to play it on their English channels and Comprehensive Channel (their core channel).
Dragons in a Distant Land is documentary series about studying and living in New Zealand. The series tells the stories of six students currently studying in New Zealand and the experiences of their parents back in China. It also shares the stories of alumni working in both New Zealand and China. The documentary is available in both Mandarin and English and can be screened in two or four parts.
Other channels are confirming their screening times – we don’t expect to hear of them in advance but we’ll inform you if we do. Please keep an eye on our website and International Education News for further updates.
Here is a link to the Dragons in a Distant Land trailer that your agents can embed on their websites:
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Global Skills Summit opens
The summit provided the ideal platform from which to launch the Education New Zealand/KPMG knowledge paper: Opportunities in India: New Zealand Skills Partnership.
“The opportunities for achieving real, tangible and enduring results are plenty, and the knowledge paper we launched at the Global Skills Summit provides direction as to how to get there,” says Ziena Jalil, Regional Director – South Asia for Education New Zealand.
The skills partnership initiative endeavors to foster mutually beneficial ventures through government, industry and business relationships, and help India realise its national policy on skills development that aims to train 500 million people in by 2022.
The knowledge paper highlights the numerous capabilities of New Zealand’s vocational training and skills development sector and the courses offered by various Institutes of Technologyand polytechnics in New Zealand as they relate to India’s skills requirements.The other photo shows the Indian Minister for Human Resource Development, Dr Pallam Raju, and Clive Jones reacquainting themselves, having met during Dr Raju’s visit to New Zealand in July.
The other photo shows the Indian Minister for Human Resource Development, Dr Pallam Raju, and Clive Jones reacquainting themselves, having met during Dr Raju’s visit to New Zealand in July.
