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• ENZ social platforms gain momentum in China

  ENZ opened its official Weibo (China’s equivalent of Twitter) and Wechat (a quasi-combination of Facebook and WhatsApp) account in August 2014. So far, we have around 60,000 followers on both platforms combined.

  To increase numbers, at the annual China Education Expo in October, ENZ shared QR codes of our social media channels with visitors at the ENZ booths, accumulating 230 followers in two days. A similar approach at the China International Import Expo in November attracted a further 300 new followers.

  ENZ also launched a WeChat mini-programme that helps followers to make use of the My StudyNZ tool to find and match with education providers in New Zealand.

  ENZ’s Regional Director – China & North Asia, Adele Bryant, said these social platforms are a key way to connect with Chinese students. New Zealand Education Minister Chris Hipkins was very supportive of ENZ’s social media efforts during his visit to China in July.

  “Despite his packed schedule, Minister Hipkins filmed a short video promoting New Zealand education to our social media communities, which was shared on the New Zealand Embassy WeChat account and received 750 views and likes.”

  In addition to the social platforms, ENZ has developed a China-based student-facing website which will enable smoother access for Chinese students, parents and agents.

  “The new website means students can find it in the Chinese search engine more easily as it is hosted in Chinese domain,” says Adele.

  “We will launch the new website soon so stay logged on!”

  If you are interested to find out more, search Education New Zealand in Chinese (新西兰教育国际推广局) to follow us on Weibo and WeChat.

• Around the world in five

  THAILAND

  Reassessing the Thai education system

  Thailand’s PISA scores have plunged. Among the challenges are the many celebrations and holidays that take children out of the classroom and the huge quantity of paperwork that reduces teachers’ ability to focus on students’ learning.

  Read more

   

  INDIA

  IT superpower India has the world’s least tech-savvy classrooms

  India’s classrooms are by and large outdated. Most Indian classrooms lag in incorporating smartphones, tablets, or even the simple whiteboard – over two-thirds of Indian classrooms surveyed use blackboards and chalk.

  Read more

   

  CHINA, UK

  Over 500 teachers from China, UK exchange math teaching methods

  Over the past four years, more than 500 teachers from China and the United Kingdom have participated in an exchange program enabling both sides to learn from each other's math teaching methods.

  Read more

   

  AUSTRALIA

  Rainbow Hub launches LGBTQI video campaign

  Brisbane’s Rainbow Hub initiative has launched a new video campaign to promote the city as a welcoming destination for LGBTQI+ international students and promote their services.

  Read more

   

  GREECE

  Significant increase in U.S. students studying in Greece

  There has been a significant increase in the number of American university students visiting Greece for study abroad programs in the 2016/17 academic year – a 21.1 percent increase from the previous academic year.

  Read more

• ‘Future Scholarship’ sends Korean students to New Zealand

  The New Zealand Future Scholarship for Korean students, launched in late September as an extension of ENZ’s successful ‘Future Proof’ campaign, has reached a total of 780,000 Korean students and parents.

  Kay Lee, ENZ’s Senior Market Development Manager for Korea said the “future proof” messaging and videos resonated with Korean students.

  “We were looking for candidates who are motivated to come to New Zealand to prepare themselves for their future, and we received some impressive entries.”

  To enter, students had to submit a two-minute video and essay showing how the scholarship would benefit them in the short and long term.

  The awardees, Junghwan Choi and Si-Eun Lee, received scholarships valued at $15,000 towards study at a New Zealand high school in 2019. 

  “By encouraging applicants to have a long-term study plan in New Zealand, Korean students are realising that New Zealand is a great place for students who have a strong motivation to prepare themselves for the future.”

  The scholarship winners and their families gathered to celebrate at the New Zealand Ambassador’s residence in late November, alongside ENZRA agents, New Zealand educators and Korean government representatives.

  “All of the attendees – including officers from the Seoul Education Office and Gyeonggi Education Office, and ENZRA agents – said the scholarship seemed like a good opportunity for Korean students and parents and that they would promote this scholarship to their schools and regions more actively next year.”

  Applications for the New Zealand Future Scholarship will open again in September 2019 and ENZ would like to encourage New Zealand institutions to leverage this scholarship in their Korean marketing activities.

  Korea is New Zealand's fourth largest source of international students, and students from Korea make up six percent of the international student cohort to New Zealand each year.

  You can watch Jungwhan Choi’s video here. After secondary school, he wants to study at an aviation institution in New Zealand to pursue his dream of becoming a pilot.

  You can watch Si-Eun Lee’s video here. Si-Eun’s dream is to become a biotechnologist and she has a long-term plan to study biological technologies at a New Zealand university.

  

  Adele Bryant, ENZ Regional Director for North Asia, Scholarship recipients Junghwan & Sieun and New Zealand Ambassador Philip Turner.

• Universities India Strategy strengthened through delegation visit

  A University of Auckland (UoA) delegation that visited India in late-November signed two strategic MoUs with tertiary institutions IIT Kharagpur and IIT Bombay.

  The high-powered delegation led by Professor Jenny Dixon, Deputy Vice-Chancellor (Strategic Engagement), reinforced UoA’s long-term commitment to the Indian market.

  The MoUs outline frameworks for joint research in healthcare technologies, new materials, cybersecurity and artificial intelligence, as well as collaboration on joint PhD programmes.

  John Laxon, ENZ’s Regional Director – South and South East Asia, Middle East endorsed UoA’s investment in academic collaboration and in-market representation.

  “The majority of New Zealand universities have in-market offices and institutional partnerships, which are vital in the Indian market. Universities that have invested in these areas are attracting high-quality Indian students, by offering market-relevant qualifications and enrolment processes.”

  The UoA delegation supports the Universities New Zealand (UNZ) India Strategy, announced in 2016. The Strategyhas helped lead to a 19 percent increase in Indian student university enrolments in 2017 and a further 18 percent increase in valid student visas in 2018, making India the fastest-growing university student market.

  During the visit, the UoA delegation also announced four new recipients of New Zealand Excellence Awards 2018/19 (NZEA). The awardees will receive partial scholarships for the Indian students to study their Master’s programme at UoA. NZEA is jointly funded by ENZ and all eight New Zealand universities. This third edition of the awards will support thirty-five scholarships, with the awardees scheduled to arrive for the February 2019 intake.

  Further India market intelligence and ENZ recommendations can be found on IntelliLab.

  

  New Zealand High Commissioner Joanna Kempkers, Deputy Vice Chancellor Professor Jenny Dixon, and successful New Zealand Excellence Award winners with faculty deans Professor Nic Smith (Engineering) and Professor John Hosking (Science).

• Sino-New Zealand vocational teacher training in China

  As part of its Model Programme work plan for 2018-2019, a Sino-New Zealand Vocational Education Model Programme Teacher Training Base was established last week in Qingdao Technical College (QTC), one of the key Chinese institution partners for New Zealand ITPs.

  Attendees at the launch included programme partners David Christiansen, Acting CEO of Wintec, and Liu Yufeng, Director from CIVTE, and Liu Baoming, Deputy Director General of CIVTE (Central Institute of Vocational and Technical Education).

  Adele Bryant, ENZ’s Regional Director – China & North Asia said while Chinese TVET teachers have previously travelled to New Zealand to learn from ITPs about curriculum development, teaching and learning approaches, the base offers another avenue – bringing learning to Chinese teachers who cannot travel to New Zealand.

  “The training has been well-received by Chinese teachers who have taken what they learned in New Zealand and put it into effect in classrooms in China. New Zealand institutions have also benefited from the development of new relationships that have formed over the years as more Chinese colleges have entered the programme,” said Adele.

  New Zealand and China have collaborated on vocational education since 2013 when the two countries signed the Strategic Education Partnership Arrangement to encourage joint projects and enhance policy and research dialogue in the technical and vocational education and training (TVET) sector.  

  The Chinese government is due to release its National Implementation Plan for Vocational Education Reform soon and is expected to continue to give high priority and significant investment to the upgrading of its vocational workforce. 

  According to the Chinese Ministry of Education, in 2017 there were 1,388 higher vocational education institutions and 8,181 secondary vocational colleges in China.

• Mortal Engines offers ENZ opportunity to showcase education strengths in creative arts to prospective students

  The New Zealand premiere of Mortal Engines took place in Auckland last night and the film is released to New Zealand audiences from today.

  ENZ and the New Zealand Film Commission (NZFC) have partnered with Universal Pictures, MRC and Hungry City Limited on the film as part of the New Zealand Screen Production Grant 5% uplift.

  ENZ Chief Executive Grant McPherson says this partnership is a great opportunity to build awareness of New Zealand’s world-leading education system – particularly in the creative industries.

  “Mortal Engines marks a real shift in the New Zealand story we want to tell the world,” Mr McPherson says.

  “This film was made in New Zealand not because of the beauty of our landscapes but because of the depth of talent and level of technical sophistication available here.

  “The partnership allows us to showcase New Zealand’s education strengths in the creative arts. It supports our brand positioning of New Zealand as a modern, dynamic and innovative country with a lot to offer in the highly competitive international education market.”

  The last few years have already seen growing numbers of international students studying creative arts in New Zealand – 5,139 in 2017, up 24% on 2012.

  Principal photography took place in Wellington in early 2017, and involved more than 1000 New Zealanders including crew, cast and craftspeople. The film was shot at Stone Street and Avalon Studios and at a few small local exterior locations. Post production was completed by Park Road Post Production with visual effects work realised by Academy-Award winning company Weta Digital.

  Crew members included recent graduates (including several former international students): an assistant props designer who studied Industrial Design at Victoria University of Wellington, an apprentice editor who studied at South Seas Film School in Auckland, a film editor with a Bachelor of Digital Design from Auckland University of Technology, and a visual special effects capture booth photographer who studied animation at Yoobee School.

  Grant says the partnership has provided an opportunity for ENZ to tell graduates’ stories to other prospective international students through an integrated promotional campaign, including PR, digital marketing and social media activity across our channels which have more than one million followers.

  The campaign will begin in January 2019. There will be a Mortal Engines page on the Study in New Zealand website which will encourage prospective students to sign up to ENZ’s database. A series of emails will follow to this qualified audience providing information about a variety of design disciplines and courses related to filmmaking.

  “Our goal is to generate awareness of New Zealand’s specialised courses and hands-on learning style in the creative industries through sharing videos and profiles celebrating our graduates who worked on the film,” says Grant.

  “We look forward to getting the marketing campaign underway next month, and attracting more high-quality, creative international students to study in our institutions.”

  You can read the full media release here.

• Calling all China research specialists

  Since its inception in 2005, the Tripartite Fund has supported the development of strategic research relationships between New Zealand and China. 

  Universities are invited to submit proposals for the latest round, with up to $30,000 available per application to support quality, high-level research and collaboration. The fund seeks to initiate new tripartite partnerships and facilitate the development of existing partnerships between a New Zealand university and two Chinese partner universities.  

  Eligible Tripartite Fund subjects can be drawn from the arts, humanities, social sciences, sciences and applied sciences including agriculture, food safety, conservation, forestry, advanced materials engineering and environmental science. 

  The Tripartite Fund has enabled many high-achieving New Zealand academics to develop relationships with Chinese research partners.

  Since 2009, Auckland University of Technology (AUT) has worked on tripartite collaborative projects with Shanghai Jiao-Tong University (SJTU) and Xinjiang University in China.

  Nikola Kasabov, AUT Professor of Computer Science and Director KEDRI, said that the ‘three brothers’ partners have exchanged multiple visits of both staff members and students.

  “The outcomes have been outstanding, including a large number of joint papers published in international journals and conferences, joint methods and software development in computational intelligence and applications in health, environment protection, and predicting hazardous events.”

  Professor Kasabov was also appointed as Advisory Professor to SJTU, meeting with PhD students and staff on an annual basis.

  “The collaboration helps staff and students to work together on new frontiers of information and computer sciences and technologies along with important applications for both countries.”

  The deadline for applications is 1 March 2019, with a project start date of 1 May 2019, and end 30 April 2020.

  Please complete the application form and submit it to china@enz.govt.nz

• New Export Education Levy rates released

  The levy rate for PTEs will increase from 0.45% to 0.89% of international student tuition fees, and from 0.45% to 0.50% for universities, ITPs and private schools (the levy paid by state- and state-integrated schools remains unchanged for 2019).

  The new rates take effect from 1 January 2019. Payments for trimester one 2019 will be at the new rates while payments made in January or February 2019 for trimester three 2018 will be at the old rate.

  The levy is collected from providers to fund a broad range of activities including marketing and promotion. It also funds reimbursements for international students caught out by Private Training Establishment (PTE) programme and provider closures.

  The levy fund almost ran out this year due to pay-outs resulting from closures at PTEs.

  Consultation on proposed changes to raise the EEL rate took place from 18 September to 15 October 2018.

  “We have listened to feedback from the sector and have decided on a balanced approach to address some of the key concerns raised during consultation, including the financial impacts on the sector, while continuing to address the immediate financial pressures on the EELs,” said Education Minister Chris Hipkins.

  “This is the first increase to the EEL in its 15 years. The Ministry of Education is doing its bit by reducing annual expenditure commitments against the levy by $300,000.”

  Further work is being done to investigate ways to address other sector concerns, including recognising quality in the PTE sector. Any changes would be the subject of consultation with the sector.

  For further information, see Mr Hipkins’ announcement on the Beehive website.

• Future Proof 2.0 campaign increases student engagement

  While ENZ’s first Future Proof campaign in March 2018 was designed to raise awareness of New Zealand’s ranking as first in the world for preparing students for the future, Future Proof 2.0 evolved to focus on lead conversion. To do this, ENZ showcased some of the exceptional teachers and academics who make New Zealand’s education system world leading.

  The result was a 42 percent increase in active visits on the Study in New Zealand website and over 9,000 new leads to the ENZ database, which is a 208 percent increase compared with Future Proof 1.0.

  “While the majority of these leads are interested in bachelor’s or master’s degrees, there was an increase in students interested in New Zealand secondary schools too. In fact, it was the biggest interest in schools that we’ve seen from a campaign to date," says Patrick Holden, ENZ’s Digital Media Project Manager.

  “Furthermore, we polled users of the Future Proof landing page asking ‘How likely are you to consider studying abroad in New Zealand’ – over 82% said they were either ‘very likely’ or ‘somewhat likely’ to choose New Zealand. That’s a fantastic result.”

  Thirty-eight percent of users of the Study in New Zealand website said they’re intending to leave to study abroad within 1-6 months, followed by 25% within 6-12 months and 37% one or two years away.

  “As many of these students are still in the consideration/research phase of deciding on a country to study abroad, our database marketing enables us to engage with these students to promote New Zealand.

  ENZ’s Facebook followers were also highly engaged with the campaign content, with an 11.8% engagement rate (nearly double the 6% benchmark). Messenger inquiries from prospective students showed interest in master’s education, praise for New Zealand’s teaching quality and questions about student visa requirements.

  “These specific enquiries indicate the audience is moving through the conversion process, from discovering New Zealand to deciding on a study programme here,” says Patrick.

  “This is a result of having an accurate targeting strategy in place to help attract the right type of student leads.”

• Seeking schools for Digital Lead Research Project

  The research project will help ENZ improve the effectiveness of ENZ’s digital marketing campaigns for the school sector, including the quality of the prospective student leads generated.

  The project is being carried out by Enroller on behalf of ENZ and will take place between December 2018 and May 2019.

  Participating schools will be provided with lead management software for the duration of the research* to help them evaluate the usefulness of ENZ digital leads alongside their other existing channels.

  Clive Jones, ENZ’s General Manager, Strategy and Insight, says the aim is to better understand and improve ENZ’s digital channels to ensure New Zealand schools get the most value.

  “We’re particularly interested in understanding the current volume and conversion rate of our digital leads for schools alongside existing recruitment channels – with the aim of improving the relevance and value of our digital leads for the school sector,” says Clive.

  “Places in the research project are strictly limited, and we’re keen to get underway as soon as possible.”

  If you are willing and able to assist, please contact ebd@enz.govt.nz before 20 December 2018.

  *Some terms and conditions will apply.  No upfront or setup costs involved but a success fee may be payable for every international student enrolled.