25 May 2022 at 2:00 pm

Advertising opportunity in Japan

New Zealand education providers and regional groups are invited to advertise in the New Zealand Study Guidebook published by KBUNSHA.

Click here to view a sample advertisement.

The publication is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand. KBUNSHA distributes 20,000 copies to Japanese schools, universities and education organisations as well as education fairs and seminars.   

“With the New Zealand border gradually reopening to students from Japan, along with the recent New Zealand Prime Minister’s visit to Japan in April, this is a great opportunity for us to join forces to promote New Zealand education to the Japanese public. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus and I hope regions can also participate in this special opportunity to introduce their regions and activities,” says ENZ Director of Education – Japan, Misa Kitaoka.  

To advertise, bookings must be made by 30 June 2022 directly with KBUNSHA (details for English speaking contact person are included in the NZ Proposal).

Advertisement rates for individual providers range from $NZ1,200 to $NZ6,000 for guidebook and/or website listing. Individual providers can download the proposal here. Advertising copy can be provided in English.  

For further details on the guidebook and pricing for regional groups (starting at $NZ2,300 for a 2-page colour advertisement) download the proposal here.

What's in it for me?