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From the Acting Chief Executive: A lot to be proud of
Tēnā koutou katoa
Earlier this month a New Zealand business publication ran a column that challenged the role of international education in delivering our Government’s objective of double the export earnings. As you might expect, I could not let the challenge go unanswered. You can read the full response on the ENZ website, but I thought there was merit in highlighting a couple of the key points along with some of the excerpts as they provide a good summary of the state of international education in New Zealand today.
The first point I made in my response confirmed that students are returning. We recently published the Ministry of Education’s enrolment data for 2023 (part-year) which firmly backed this up.
“Students are returning to New Zealand. In the first eight months of 2023 international student enrolments topped 59,000 with all sectors experiencing growth except wānanga. Accepting that it is from a low base, comparing 2023 to 2022, Universities have bounced back strongly reporting a 15% increase from 24,040 to 27,535.“
“In the first eight months of 2023 English Language Schools saw the greatest percentage increase in international enrolments, increasing by 347% from 1,565 to 7,001. Schools reported a 114% increase from 5,925 to 12,662. NZIST Te Pūkenga, a 32% increase from 4,955 to 6,560 and Private Training Establishments (funded and unfunded), a 13% increase from 5,000 to 5,671.”
Of these enrolments, students from India continue to provide the second highest number of enrolments in New Zealand. In recognition of our valued partnership, I am delighted to announce that the Republic of India will headline as Country of Honour at NZIEC KI TUA 2024.
The designation of Country of Honour at NZIEC KI TUA celebrates our international education connections with partner countries and I am pleased that we can celebrate the growing education connections between our two countries in this way. You can read more about this announcement along with a call for speakers in our E-News story here.
The second point from my response that I would like to reiterate is that: We have a plan and the sector is working together to deliver.
I highlighted that “The New Zealand International Education Strategy, revised in 2022, sets out a multi-year action plan to develop a high-value, resilient and innovative education sector for both international and domestic students. Further the new Government’s manifesto made clear their vision and priorities for international education. “
“I can also assure you that the sector is working together to achieve its goals, that all eight universities participated in a recent ENZ-led delegation to India, is just one example of the co-operation.”
It was very timely that I then received a wonderful note of appreciation from a Dunedin City Councillor this week for the work of the many people within ENZ and the sector involved with the recent Korean agent famil. This was further evidence that we are working collaboratively as a sector and delivering benefits to the international education ecosystem and our regions.
Councillor Christine Garey said “The input from ENZ has helped over the years to establish and maintain an international education ecosystem in the city. It’s encouraged transitions between school and tertiary education and supported a strong growth agenda with increased higher quality students staying longer.
However, of particular benefit has been access to inbound/outbound famils and delegations. ENZ’s support in bringing agents to our city has been especially valuable and allowed us to showcase what Ōtepoti, Dunedin has to offer. There is no replacement for this in person experience and we look forward to these visits continuing to rebuild relationships globally.
Study Dunedin and the international education ecosystem are in good heart here in Ōtepoti Dunedin, working collaboratively and effectively. We look forward to ENZ’s continuing support and especially, we warmly look forward to welcoming future famils to our city.”
Keep up the great work, everyone.
He manawa tītī
Endurance is a virtue that cannot be understated.
Dr Linda Sissons
Acting Chief Executive
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Former international student represents Aotearoa in Ecuador
With his career as an agronomist under way, Juan Pablo came to New Zealand on an MFAT-administered scholarship in 1988, wanting to build on his agricultural qualifications. After taking English courses at Victoria University Wellington Te Herenga Waka, he completed a two-year Diploma in Rural Studies at Massey University Te Kunengaki Pūrehuroa.
His time in New Zealand had such a profound impact on his life that he returned home determined to establish lasting bonds between the two countries. And there is no doubt that his appointment reflects just how much he has achieved.
Juan Pablo says he had dreamed of coming to New Zealand long before he got here. He had read ‘Grass to Milk’, Campbell McMeekan’s 1960s account of New Zealand’s dairying management practices which was well-known among dairy farmers in Ecuador. “I read the book and decided this is the place I want to go.”
Learning from the best
Very few students travelled to New Zealand from Ecuador at that time, most went to the United States for further education, he says. “Many people asked me why I was going to New Zealand, and people still ask me about it today. I tell them I went because I wanted to learn from the best.”
Juan Pablo says he was inspired by his lecturers, especially the late Professor Colin Holmes, a respected researcher, mentor, and advocate of the dairy industry.
“I came from an education system where the teacher held all the knowledge, where it was always black or white. In New Zealand it was totally different because learning was inquiry-based. Critical thinking was the method of developing knowledge.”
He says his experience was transformative on both a personal and professional level.
“The things I saw and learned, the New Zealand way of doing things, and the care and respect people had for each other had a powerful effect on me.”
Over the decades since Juan Pablo’s education experience in Aotearoa, he has built a highly-regarded career in Ecuador, founding and leading primary industry companies, accepting numerous board appointments, representing Ecuador in international free trade agreement negotiations, and being recognised with multiple honours for his contribution to the livestock and dairy sector.
Enduring ties to New Zealand
But he never forgot his ties to New Zealand, working tirelessly to strengthen the bilateral relationship and boost both business and education opportunities. He initially established a company to import agricultural products from New Zealand. When he later secured the role of General Manager of the Cattlemen’s Association, he passed on all his business contacts, and the organisation has been importing electric fencing components and seeds from New Zealand companies ever since.
“In 1988, we brought some cattle in from New Zealand for a breeding programme. Now many farms in Ecuador, including the ones I oversee, have cattle from New Zealand stock. And in the 1990s I helped to establish an education programme with Massey, which saw lecturers come to Ecuador to take short courses in dairy management.”
“When it comes to dairy farming, almost everything I know I learned in New Zealand - pasture management, milk production systems, electric fencing, animal welfare – and farmers have applied these practices successfully in Ecuador,” Juan Pablo says.
“New Zealand is top of mind for every farmer here. When you talk about New Zealand here, everybody knows about its reputation in agriculture. Going to New Zealand is on the wishlist for many people.”
Honoured to represent Aotearoa
Juan Pablo says he was deeply honoured to be asked to be New Zealand’s Honorary Consul in Ecuador, a role which is all about connections and creating opportunities which benefit both countries.
“I am very proud, and I’m happy because I now have the chance to advocate for Aotearoa,” he says. “The better the relationship with New Zealand, the better it is for Ecuador too. We must focus on what we have in common and make the most of it.”
He firmly believes international education is at the heart of relationship-building and collaboration between countries, even more than tourism and business. “You learn the values of a nation through education. Time spent studying in New Zealand will make you a better person.”
“International students will become New Zealand’s ambassadors to the world.”
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From the CE: An update on our response to COVID-19
COVID-19 continues to be a major focus for us, as it is for you.
The World Health Organisation declared COVID-19 a pandemic on 12 March. As Director-General of Health, Dr Ashley Bloomfield says, we have been planning for and acting as if COVID-19 was a pandemic since the beginning of the outbreak.
The New Zealand Government’s number one priority is the health of people in New Zealand and the Pacific Islands. International students are a valued part of New Zealand’s education system and of our community. New Zealand provides quality education to many thousands of international students each year, and we want that to continue.
The health and well-being of our international students is of uppermost importance – both the students whose travel to New Zealand has been delayed and those who are currently here, far from home, during a period of uncertainty. We are all working together to ensure they have the care, support and information they need.
The international situation around COVID-19 continues to evolve and the international education sector is working in an environment of rapid change and a lot of uncertainty, as things develop on a daily basis.
We are working with providers and agencies across government to map out the way forward. In the short-term, we wanted to give you an idea of some of the immediate steps that ENZ has in train. These include:
- Ongoing monitoring of global responses and flow-on impacts for the international education sector – which we will share with providers
- Tailored communication to and support of agents around the globe through AgentLab (March)
- Market intelligence soundings (ongoing)
- Testing market sentiment in China and other affected countries (March)
- Enhancing our content on WeChat (March)
- Continuing to develop NauMai NZ as a platform to get information to international students (March)
- Taking our regular pulse check of the health of the brand globally (from April)
- Exploring online delivery of ENZ events globally (March/April).
We are very keen to work collaboratively with the sector. We look forward to the discussion with provider representatives at the peak bodies’ forum on 18 March.
We are continuing to update ENZ’s COVID-19 webpage to provide links to the latest information for students and their families, agents and sector peak bodies.
Impacts on our work
Because of the COVID-19 outbreak and travel restrictions, ENZ has cancelled or postponed a range of events and initiatives. Our offshore activities in particular have been impacted by the responses of host countries to COVID-19. We will continue to communicate these developments directly to affected New Zealand industry and other stakeholders.
In addition, we have postponed the applications for the Prime Minister’s Scholarship for Asia (the Prime Minister’s Scholarships for Latin America are unaffected). We cannot support scholars to travel to the Asian region at this time. We will review the situation later in the year. Please check our webpage for further updates.
Similarly, ICEF Australia New Zealand (ANZA) has been postponed to 3-5 August 2020; APAIE 2020 (Asia Pacific Association for International Education) has been postponed until March next year; and the IALC 2020 Auckland Workshop (26-29 March) has been cancelled. Other postponements and cancellations continued to be advised and we expect this trend to continue.
Other measures
- Offshore or blended delivery
- We have been asked about alternative delivery for students not yet able to enter New Zealand.
- NZQA has advised it is enabling non-university tertiary education providers to temporarily support students who are affected by COVID-19 travel restrictions through online/blended learning options.
- If you have a programme that is approved for online/blended delivery, please contact NZQA on 0800 697 296 for more information.
- This temporary approval does not apply to training schemes
- 3% surplus not required this year
- The Tertiary Education Commission has advised tertiary education institutes (TEIs) this week that a 3% surplus on revenue is not expected this year, due to the impact of COVID-19.
Student eligibility for health care
Also in response to sector questions, the National Health Coordination Centre, which is part of the Ministry of Health, has confirmed that “people who have or who are suspected of having an infectious and/or quarantinable disease are eligible for publicly funded health services to address the risks to other people.” Further information is available on the Ministry’s website.
Further information
Here in New Zealand, the Ministry of Health is the key source of information on current entry restrictions and advice for people travelling to New Zealand, self-isolation and prevention measures. The Government has extended entry restrictions and entry requirements into New Zealand as a precautionary measure to protect against the spread of COVID-19.
Other key sources of information on COVID-19 are the: Ministry of Education and Immigration New Zealand, as well as ENZ’s webpage for students, agents and peak bodies.
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Around the world in five: March 2022
International
Opinion... from the News Editor, 17.03.22
India joins hands with Australian government to establish taskforce on qualifications recognition
New Zealand
New Zealand confirms details of 5,000 international student cohort
Call to end cap on number of international students allowed in NZ
Australia
Once again, international student ‘exports’ are wildly exaggerated
Australia's one-off opportunity to change its approach to international students
Only Half of International Students May Return to Australia This Year
Aus: $10m innovation fund revealed
India
Auckland University Offers 10 Virtual Internships for Indian Women Students
Everest Twins and Miss Malini share their stories at International Women’s Summit
Edtech a big draw among teachers despite covid ease
United Kingdom
Record UK University Applications from UAE
United States
Biden immigration rule will harm American college graduates, expert warns
US: international students say experience doesn’t justify cost
Vietnam
Bravery of international students after Covid-19
New Zealand offers digital technology training scholarships to teachers
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Scholarship update
The team has also launched a new online application process for the different scholarships on offer, Community Force. Applicants simply create a username and login, select the relevant award(s), complete the form and submit.
Visit the Study New Zealand and Education New Zealand scholarship pages to read about the scholarship programmes and find application links.
Outbound scholarships
Round one of the Prime Minister’s Scholarship for Asia (PMSA) 2016/17 and the inaugural round of the Prime Minister’s Scholarship for Latin America (PMSLA) 2016/17 have closed, and the recipients have been officially announced by new Tertiary Education, Skills and Employment Minister, Paul Goldsmith.
The purpose of these scholarships is to build lasting trade, economic and people-to-people connections between New Zealand and Latin America, and New Zealand and Asia.
The awardees come from New Zealand universities, institutes of technology, polytechnics and private training establishments. They will have the opportunity to study, carry out an internship, or conduct research at top institutions throughout Asia and Latin America.
Applications are now open for the next PMSA and PMSLA round. Applications for PMSA close 30 March 2017, while the PMSLA close 30 April 2017.
Please note: There has been a revision to the citizenship eligibility criteria for PMSA and PMSLA. Applicants must now be New Zealand citizens or permanent resident visa holders (no longer permanent resident visa holders of 2+ years).
Inbound scholarships
The Generation Study Abroad (GSA) Excellence and Travel Award recipients are in the process of being finalised, with a further announcement to be made in January.
ENZ has partnered with eight New Zealand universities and 10 institutes of technology and polytechnics to offer the GSA awards, with the aim to support the Institute of International Education’s GSA initiative to double the number of US students who study abroad.
The GSA awards will also help attract US students to study in New Zealand. Along with ENZ’s Kiwi Ambassadors who blog and post on Instagram, GSA awardees will become Kiwi SnapChat Ambassadors, promoting study in New Zealand using social media – a first for ENZ in the US market.
Also underway is the selection process for the inaugural New Zealand Excellence Awards (NZEA) developed for Indian students to experience New Zealand excellence in the fields of business, fashion, and STEM-related programmes. More details on the scholarship will be provided in the New Year.
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ENZ engages with Vietnamese media
Tip:
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Alumni are the strongest way to promote a study destination in an authentic and believable way.
The event was hosted by ENZ Viet Nam and included a 90-minute Q&A with New Zealand Ambassador to Viet Nam, Wendy Matthews, and two New Zealand alumni.
The panellists answered questions from the media who sought to understand the New Zealand education system and its advantages over other popular markets such as the US, Singapore and Japan.
Tam Le, ENZ Marketing & Strategic Relations Manager, said the many questions reflected Viet Nam’s growing interest in New Zealand as a study destination.
“There’s typically been low awareness of New Zealand and its educational offering in Viet Nam, but with an increasing demand for international education, more and more people are looking beyond the traditional markets such as the US, UK, Australia and Singapore.
“Workshops are an engaging way to create awareness of the quality of New Zealand education, especially the world rankings of its ‘public’ institutions – because in Viet Nam, ‘public’ schools are associated with low quality.”
The event generated strong interest from media in Viet Nam’s capital, resulting in coverage in VietNamNet, VNExpress, Dantri and Zing, a top online magazine for Vietnamese teenagers and young adults, which created a “10 reasons to study in New Zealand” video.
The New Zealand Embassy also livestreamed the event on its Facebook page, with more than 15,000 views.
Alumni Phuong Anh (middle) and Hang Trinh (right) shared their experience studying in New Zealand at the media workshop
ENZ’s Viet Nam team is already busy building on relationships from the workshop. Two days after the event, Tam partnered with a local academic influencer to host a livestream interview. The video has had more than 11,000 views, and explored New Zealand’s teaching and research methodology, friendly and open-minded learning environment and support systems for international students.
L-R: Tam Le, ENZ Marketing & Strategic Relations Manager, and Wendy Matthews, New Zealand Ambassador to Viet Nam
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Around the world in five
BRAZIL
Brazil’s study travel market bounces back
A recent survey shows Brazil’s outbound study surged by 14% in 2016, with students’ priorities shifting in terms of preferred programs of study, driven largely by employability factors. As such, language programs remained the most popular option, as speaking an international business language is seen as “essential” for students in the country.
US
Internationalisation and student recruitment increasing among US colleges
A new study of US colleges found nearly 30% of respondents reported high levels of international activity within their institutions, compared to 21% in 2011. When asked why, US colleges cited “improving student preparedness for a global era” as their main motivator, listing key activities such as “increasing study abroad for US students”, “recruiting international students” and “partnerships with institutions.”
CHINA
Hong Kong’s education system needs more heart and ‘soulware’
How can China best equip its next generation with the skills needed for a rapidly changing world? City University (CU) might have the answer. Despite being a young university with many students from lower-income families, it has made its way into the top 50 in the QS World University Rankings. CU President Way Kuo said the key is “soulware”, and has established regular exchange programmes with overseas universities to allow students to study abroad and “open their minds”.
UK
‘Widening gap’ between London and rest of country in language GCSEs
A widening gap is emerging in the take-up of language GCSEs between pupils in London and the rest of the country, a new report has warned. London is the only region in the country where the percentage of pupils taking language GCSES has risen over the past three years, possibly a result of the many multi-lingual pupils there normalising the ability to learn other languages.
INDIA and BRAZIL
Still a long way to go on internationalisation
India and Brazil are the largest higher education systems in the world in terms of numbers of students (alongside China and the United States) and the largest developing economies after China. While both nations have a long way to go, some important developments should be noted, including growth in scientific outputs and funding for public institutions.
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Around the world in five
CHINA
Luring back talent is top priority to fuel innovation
Attracting Chinese students back from abroad has become policy at the highest level of the Chinese government in a bid to fuel innovation as the country moves away from reliance on manufacturing.
MALAYSIA
You can now get a visa to study in Malaysia within a week
Under new regulations, international students can obtain their student visa in just seven days – part of the government’s aim to double Malaysia’s international student population to 200,000 by 2020.
FRANCE
Emmanuel Macron ‘to double the number of Indian students coming to France’
Indian Prime Minister Narendra Modi held talks with French President Emmanuel Macron to explore ways to deepen bilateral cooperation. The French President interacted with students in New Delhi, where he invited students to pursue education in France.
EUROPE
Germany ranked as most attractive study destination in Europe
An annual ranking of European study destinations places Germany as the most attractive option for international students, thanks to a growing number of courses offered in English and with the lowest unemployment rate for university graduates in Europe.
UK and AUSTRALIA
UK and Australia seek to 'turbocharge' higher education links
Universities UK and Universities Australia will work together to boost joint research, student and academic exchanges, and mutual recognition of each other’s qualifications.
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ENZ launches Future Proof campaign
New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.
On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.
The first phase of the campaign focuses on awareness. Ten days in, the campaign video has attracted more than 6.1 million views on Facebook and over 1.8 million views on YouTube from the target audience.
Patrick Holden, ENZ’s Digital Media Project Manager, said the campaign is part of a robust media framework that ENZ developed in 2017 which can be rolled out globally.
“In the design phase, we used learnings from our previous media activity and leveraged our in-market team knowledge and we’re pretty happy with the results we are seeing so far,” said Patrick.
“We have also put a lot of work into better understanding our audience’s journey – what students first click on, where that leads them, and what other key information they seek.
“This helps us understand what information students connect with, such as the future proof ranking, and what attracts them to study in New Zealand.”
The second phase of the campaign will start in April, and will be focussed on converting the audience into enquiries to institutions.
The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and will be the first campaign integrated with the database marketing platform.
The campaign emphasises New Zealand’s strengths outlined in The EIU Worldwide Educating Students for the Future Index, including:
- An education system that develops in-demand skills such as critical thinking, creativity, independence and teamwork.
- We offer diverse learning experiences inside and outside the classroom, and our practical, hands-on approach teaches students to use their knowledge in real-world situations.
- New Zealand is a modern, progressive and open-minded country. The experiences students have here enable them to grow personally as well as academically.
Check out this infographic to find out more about New Zealand’s top performance in the index.
To learn more about Future Proof, visit the campaign landing page.
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Indian students look to Kiwi universities
The third round of the New Zealand Excellence Awards (NZEA) was announced earlier this month at a student and media event, with John Laxon, ENZ Regional Director for SSEA and actress Kriti Sanon, ENZ’s Brand Ambassador for India, on hand to present.
This round of NZEA is the biggest yet, with 34 scholarships together valued at $215,000 NZD. The scholarships are jointly funded by ENZ and all eight New Zealand universities, offering deserving Indian students partial scholarships to study at New Zealand universities.
On the back of the awards, ENZ also partnered with Universities New Zealand to launch the New Zealand Master’s campaign in India, promoting industry-linked 18-month taught Master’s qualifications for Indian students, with flexible options to suit a student’s career trajectory.
A dedicated microsite to help students explore options is now live.
ENZ’s Country Manager for India, Jugnu Roy, says both initiatives show there’s a growing interest among Indian students for tertiary qualifications in New Zealand universities.
“In particular, they are drawn to the flexible nature of the way New Zealand courses are structured and the fact that all our universities rank in top 3% of the world globally (QS world rankings).
“That they can access these ‘Future-proof’ programmes that help prepare students to enter the global marketplace is what makes us stand out as a study destination compared to other countries.
“Both of our announcements were well received by students and media – ENZ’s scholarship team saw a surge of high quality applications coming in for the 2018/19 round of NZEA.”
To amplify both announcements, ENZ and some New Zealand universities are organising a Counsellor Training Webinar later in the month to equip agents to help promote these initiatives to prospective students.
