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  • Sharing our stories about international education

    As we prepare for more international students to return to New Zealand, we want to ensure these important guests feel welcome and appreciated by Kiwis. Each time students arrive on our shores, we have a moment to spotlight why international education is great for our communities and the country.  

    We’ve recently added some new case studies to our Skills Lab website - read more about a successful storytelling example from Hawke’s Bay here.  

    Many great stories come from the compelling research projects being led by international students in New Zealand. These stories align with our story framework by highlighting how international education helps to shape global citizens and solve the world’s problems.  

    For example, Dr Htin Lin Aung, a researcher at the University of Otago, is conducting ground-breaking research on tuberculosis (TB), the world’s second-leading infectious killer after COVID-19. Read more about this case study of a newsworthy story about a scientific breakthrough here. 

    Stories of international education in your organisation, school or region do not have to be serious or complicated. Often, the most intriguing news stories are of everyday people doing good in their communities. 

    We refer to these as “soft-news” stories, as they are underpinned by a human-interest angle. You can successfully land these stories if you make sure to include the key elements that make up a news story. You can read about how Learning Hawke’s Bay landed a positive story about international education here.  

    Stories can often have a strong local flavour, which is appealing for local media channels.  

    This case study will explain how Tauranga’s economic development agency Priority One planned three news stories within the space of a month, a strong example of how a series of stories can quickly build momentum and newsworthiness at a local level. You can read more about this case study here. 

    If you haven’t used Skills Lab or Brand Lab before, you can sign in through MaiENZ here. 

    Download Communicating the benefits of international education – a toolkit from Brand Lab.

    Latest case studies on Skills Lab:

  • Former international student represents Aotearoa in Ecuador

    With his career as an agronomist under way, Juan Pablo came to New Zealand on an MFAT-administered scholarship in 1988, wanting to build on his agricultural qualifications. After taking English courses at Victoria University Wellington Te Herenga Waka, he completed a two-year Diploma in Rural Studies at Massey University Te Kunengaki Pūrehuroa.  

    His time in New Zealand had such a profound impact on his life that he returned home determined to establish lasting bonds between the two countries. And there is no doubt that his appointment reflects just how much he has achieved.  

    Juan Pablo says he had dreamed of coming to New Zealand long before he got here. He had read ‘Grass to Milk’, Campbell McMeekan’s 1960s account of New Zealand’s dairying management practices which was well-known among dairy farmers in Ecuador. “I read the book and decided this is the place I want to go.” 

    Learning from the best 

    Very few students travelled to New Zealand from Ecuador at that time, most went to the United States for further education, he says. “Many people asked me why I was going to New Zealand, and people still ask me about it today. I tell them I went because I wanted to learn from the best.” 

    Juan Pablo says he was inspired by his lecturers, especially the late Professor Colin Holmes, a respected researcher, mentor, and advocate of the dairy industry.  

    “I came from an education system where the teacher held all the knowledge, where it was always black or white. In New Zealand it was totally different because learning was inquiry-based. Critical thinking was the method of developing knowledge.” 

    He says his experience was transformative on both a personal and professional level.

    “The things I saw and learned, the New Zealand way of doing things, and the care and respect people had for each other had a powerful effect on me.” 

    Over the decades since Juan Pablo’s education experience in Aotearoa, he has built a highly-regarded career in Ecuador, founding and leading primary industry companies, accepting numerous board appointments, representing Ecuador in international free trade agreement negotiations, and being recognised with multiple honours for his contribution to the livestock and dairy sector. 

    Enduring ties to New Zealand 

    But he never forgot his ties to New Zealand, working tirelessly to strengthen the bilateral relationship and boost both business and education opportunities. He initially established a company to import agricultural products from New Zealand. When he later secured the role of General Manager of the Cattlemen’s Association, he passed on all his business contacts, and the organisation has been importing electric fencing components and seeds from New Zealand companies ever since.  

    “In 1988, we brought some cattle in from New Zealand for a breeding programme. Now many farms in Ecuador, including the ones I oversee, have cattle from New Zealand stock. And in the 1990s I helped to establish an education programme with Massey, which saw lecturers come to Ecuador to take short courses in dairy management.” 

    “When it comes to dairy farming, almost everything I know I learned in New Zealand - pasture management, milk production systems, electric fencing, animal welfare – and farmers have applied these practices successfully in Ecuador,” Juan Pablo says.  

    “New Zealand is top of mind for every farmer here. When you talk about New Zealand here, everybody knows about its reputation in agriculture. Going to New Zealand is on the wishlist for many people.”  

    Honoured to represent Aotearoa 

    Juan Pablo says he was deeply honoured to be asked to be New Zealand’s Honorary Consul in Ecuador, a role which is all about connections and creating opportunities which benefit both countries. 

    “I am very proud, and I’m happy because I now have the chance to advocate for Aotearoa,” he says. “The better the relationship with New Zealand, the better it is for Ecuador too. We must focus on what we have in common and make the most of it.” 

    He firmly believes international education is at the heart of relationship-building and collaboration between countries, even more than tourism and business. “You learn the values of a nation through education. Time spent studying in New Zealand will make you a better person.” 

    “International students will become New Zealand’s ambassadors to the world.” 

  • Around the world in five

    AUSTRALIA 

    Visas and cost could dampen Australia’s growth prospects 

    Despite Australia’s international student numbers improving, agents at the recent ICEF ANZA workshop in Cairns said ongoing concerns in Australia could hinder the growth – citing difficulties with the new Simplified Student Visa Framework, high tuition fees and an increasing cost of living. 

    Read more 

    ASIA 

    ‘Glocal’ students get a chance to attend foreign universities at home 

    As the competition for international students intensifies and the political climate in some Western countries becomes less welcoming, institutions are adapting and offering innovative ways of engaging with international students – including through international branch campuses (IBC). 

    Read more 

    GERMANY 

    What Germany is doing right to edge past the competition 

    Germany is comfortably poised among the top five education destinations worldwide. It is the fourth largest economy in the world, spends 9.3% of GDP on education, and its science and research reputation continues to draw inlarge numbers of international students. While this will remain Germany’s strength, efforts are being made to lure a more diverse pool of students. 

    Read more 

    GLOBAL 

    Younger universities outdo old in attracting international talent 

    Older schools have the upper hand in funding, teaching and research, but trail behind younger schools when it comes to internationalisation, the 2017 Times Higher Education (THE) Young University Rankings show. Newer universities do better than their older counterparts in attracting students from abroad as well as in publishing international research – a finding that researchers say reveals the priorities of these younger schools.  

    Read more 

    UK

    The millennial shift to simple, authentic, and inspiring

    In an online survey of more than 2,000 British millennials (ages 16 to 24), more than eight in ten respondents feel that it is important to continuously improve themselves in both skills and wellness, with 22% of respondents saying they study languages. The report also ties the impulse to better oneself to an interest in making the world a better place.

    Read more

  • Alumni events in China build ties with NZ

    More than 100 past, current and future students, as well as representatives from China’s Ministry of Education and six other key government agencies, attended an event in Beijing on 8 July 2022, organised by Education New Zealand Manapou ki te Ao.  

    Two former international students played a major role in the success of this event.  

    Chinese author Ma Boyong gave a keynote speech. Ma Boyong was a student at Waikato University, and today he is a well-known novelist, columnist and blogger, whose work has been adapted into successful TV drama series. His achievements have been recognised with the People's Literature Prize, one of China's most prestigious honours.  He told guests how his New Zealand study inspired his creativity, his desire to be a writer, and led to love – he met his wife in New Zealand! 

    Reggie Li, who trained at the New Zealand School of Travel and Tourism and later worked extensively at top restaurants and hotels in New Zealand as a chef, is the New Zealand Embassy’s executive chef.  Reggie gave salmon cooking demonstrations to the assembled guests. The demo was interactive and put a spotlight on searing/cooking salmon with a blowtorch.  The salmon was then enjoyed by the guests.  New Zealand-imported Aoraki salmon is often served at embassy events as it has a strong reputation in China, promotes sustainability and is, of course, loved by Chinese. 

    In Guangzhou on 10 July 2022, a similar number of guests gathered to celebrate the 50th anniversary of the establishment of diplomatic relations between New Zealand and China, and the festival of Matariki, the Māori New Year.   

    Organised by ENZ with support from other government agencies (Ministry of Foreign Affairs and Trade, New Zealand Trade and Enterprise, and Tourism New Zealand), the 2022 NZ Guangzhou Community Mid-Year Event brought together close to 100 agents, past, present and future students and New Zealand expats. The event included a screening of the award-winning film Whale Rider. 

    “Events like this help us maintain relationships with our alumni students, connect new students with alumni, and strengthen people’s connections with New Zealand,” says Miranda Herbert, ENZ’s Director based in China. 

    “It is also very rewarding to showcase the benefits of a New Zealand education and hear about its impact on the lives and careers of former students.” 

    Interested in other upcoming events with Greater China?  

    The 2022 New Zealand – China Early Childhood Education Symposium will be held on 23 September and New Zealand-based participants can register here to join virtually.  

    In October New Zealand will have a national pavilion at the China Education Expo 2022. For more information on these events, please refer to the ENZ Events Page. 

  • From the Acting Chief Executive: A lot to be proud of

    Tēnā koutou katoa 

    Earlier this month a New Zealand business publication ran a column that challenged the role of international education in delivering our Government’s objective of double the export earnings. As you might expect, I could not let the challenge go unanswered. You can read the full response on the ENZ website, but I thought there was merit in highlighting a couple of the key points along with some of the excerpts as they provide a good summary of the state of international education in New Zealand today.  

    The first point I made in my response confirmed that students are returning. We recently published the Ministry of Education’s enrolment data for 2023 (part-year) which firmly backed this up.  

    “Students are returning to New Zealand. In the first eight months of 2023 international student enrolments topped 59,000 with all sectors experiencing growth except wānanga. Accepting that it is from a low base, comparing 2023 to 2022, Universities have bounced back strongly reporting a 15% increase from 24,040 to 27,535.“  

    “In the first eight months of 2023 English Language Schools saw the greatest percentage increase in international enrolments, increasing by 347% from 1,565 to 7,001. Schools reported a 114% increase from 5,925 to 12,662. NZIST Te Pūkenga, a 32% increase from 4,955 to 6,560 and Private Training Establishments (funded and unfunded), a 13% increase from 5,000 to 5,671.”   

    Of these enrolments, students from India continue to provide the second highest number of enrolments in New Zealand. In recognition of our valued partnership, I am delighted to announce that the Republic of India will headline as Country of Honour at NZIEC KI TUA 2024.  

    The designation of Country of Honour at NZIEC KI TUA celebrates our international education connections with partner countries and I am pleased that we can celebrate the growing education connections between our two countries in this way. You can read more about this announcement along with a call for speakers in our E-News story here.  

    The second point from my response that I would like to reiterate is that: We have a plan and the sector is working together to deliver. 

    I highlighted that “The New Zealand International Education Strategy, revised in 2022, sets out a multi-year action plan to develop a high-value, resilient and innovative education sector for both international and domestic students. Further the new Government’s manifesto made clear their vision and priorities for international education. “ 

    “I can also assure you that the sector is working together to achieve its goals, that all eight universities participated in a recent ENZ-led delegation to India, is just one example of the co-operation.”  

    It was very timely that I then received a wonderful note of appreciation from a Dunedin City Councillor this week for the work of the many people within ENZ and the sector involved with the recent Korean agent famil. This was further evidence that we are working collaboratively as a sector and delivering benefits to the international education ecosystem and our regions.  

    Councillor Christine Garey said “The input from ENZ has helped over the years to establish and maintain an international education ecosystem in the city. It’s encouraged transitions between school and tertiary education and supported a strong growth agenda with increased higher quality students staying longer.  

    However, of particular benefit has been access to inbound/outbound famils and delegations. ENZ’s support in bringing agents to our city has been especially valuable and allowed us to showcase what Ōtepoti, Dunedin has to offer. There is no replacement for this in person experience and we look forward to these visits continuing to rebuild relationships globally. 

    Study Dunedin and the international education ecosystem are in good heart here in Ōtepoti Dunedin, working collaboratively and effectively. We look forward to ENZ’s continuing support and especially, we warmly look forward to welcoming future famils to our city.” 

    Keep up the great work, everyone. 

    He manawa tītī  

    Endurance is a virtue that cannot be understated. 

    Dr Linda Sissons 

    Acting Chief Executive 

  • Around the world in five

    UK

    Students reveal intent to build community links

    A student roundtable session saw 20 international students from across the UK give feedback on their experience. More targeted orientation and help finding part-time work were among their top recommendations. The ability to work part-time was seen as very important, not only for financial reasons but because of the opportunity to access a wider network, build self-confidence, and to immerse themselves in city life.

    Read more

    INDONESIA

    Researchers still not getting published

    The head of Gadjah Mada University's (UGM) Graduate School of Medicine says inadequate writing skills means Indonesian researchers struggle to produce scientific papers for international journals. A recent study shows over a defined period, Indonesia published only 39,719 scientific documents, compared to Singapore’s 215,553 publications and Malaysia’s 181,251 publications.

    Read more

    UNITED STATES

    Are micro-campuses a new model for international HE?

    With an estimated 400 million people in developing countries lacking access to higher education, the University of Arizona (UA) has developed a ‘micro-campus’, using technology to deliver education to students anywhere in the world. Students watch lectures outside of class, and use class time on a local campus to work practically with other students.

    Read more

    SOUTH EAST ASIA

    The demand for international schools in Asia continues

    Recent data shows that the demand for international schools in South East Asia is exceeding supply. Furthermore, student enrolment is no longer dominated by expatriates, but by local families who want an English-medium education with globally recognised qualifications for their children. Across the region, the number of students attending international schools increased by 10 percent from September 2015 to September 2016.

    Read more

    EUROPE

    Europeans back funding vocational training over higher education

    A recent survey of nearly 9,000 citizens in eight European countries reveals that, when forced to prioritise one area of education, 17 per cent chose higher education, compared with 30 per cent who want more vocational education and training (VET). Support for higher education was highest in Spain (30 per cent) and Italy (23 per cent), and lowest in Sweden (6 per cent), Germany and Denmark (both 9 per cent).

    Read more

  • And the winners are…

    After three weeks 3,327 students had invited their friends from overseas to enter the competition. Entries flooded in from over 100 countries with the top entries coming from China, USA, India, Philippines, Brazil, Malaysia and Indonesia.

    Then came the very difficult task of compiling a short list of ten pairs, and then narrowing that down further to five finalist pairs: Philippe and Rafael from Brazil, studying oceanography at University of Otago; Cherry and Daisy from China studying journalism and film at Victoria University of Wellington, Aprillia and Mira from Indonesia studying at business and law at the University of Auckland, Morgan and Alyssa from USA, studying marine and earth sciences at University of Canterbury and finally Lina and Thao from Viet Nam studying Resource and Hazard Management at Canterbury also.

    The voting was intense with our USA, Brazilian and Chinese pairs exchanging first, second and third place throughout the process and over 6,000 votes being counted in total.

    In the final days of voting, Cherry and Daisy launched ahead, sealing the number one spot.

    An Education New Zealand film crew surprised Cherry at Victoria University of Wellington giving the good news, and she immediately skyped Daisy in China to share it. You can watch the video here It’s priceless.

    winner

    What happens next?

    Daisy is preparing to travel to New Zealand to join Cherry in mid-July. At ENZ, we’re planning the study adventure of a lifetime – showing the very best that New Zealand has to offer Cherry and Daisy in their nominated subject areas of interest (creative arts, journalism, film and education).

    We’re also putting together a fantastic tourism schedule, starting with a few days in Wellington and a winter escape to Queenstown, thanks to our supporters at Air New Zealand. Our global social media audience will also help plan the trip – voting for what Daisy and Cherry will do in New Zealand, in exchange for prizes. During their ten day visit and we’ll follow Daisy and Cherry’s adventures – recording video diaries, capturing photos and uploading blog stories along the way.

    While our winners are from China, they are excited to be the eyes and ears for prospective students all over the world and we know that they’ll do a fantastic job raising awareness of the New Zealand study experience. Watch this space! Facebook, Twitter & Weibo.

  • Students flocking to Study in New Zealand website

    SiNZ is now the top-ranking site in Google results for people in the UK, US, India, Thailand and Viet Nam when they search ‘studying in New Zealand’. It also ranks highly for ‘cost of living New Zealand’ and ‘universities in New Zealand’.

    From December 2016 to January 2017, organic (unpaid) traffic to SiNZ increased by 24%, which means that the site is easier to find online. The SiNZ pages driving the most organic traffic include Scholarships, Study options and Work while you study.

    Lucia Alarcon, ENZ’s International Digital Project Manager, said SEO (search engine optimisation) is a long-term strategy that helps make the site increasingly easy to find online.

    "Having a SEO strategy helps to drive the right traffic to studyinnewzealand.govt.nz, growing value and conversion opportunities,” said Lucia.

    As a result of this work, the bounce rate (the percentage of visitors who leave the site after seeing only one page) dropped from 15% to 13% between December 2016 and January this year.

    Organic visits from mobile phones have increased 61% since July last year, corresponding with an impressive 70% increase in referral conversions from mobile phones. The site has also had a 44% increase in organic visits from tablet devices since last July.

    These results demonstrate the importance of the site in raising awareness of the benefits of studying in New Zealand and in increasing referrals to institutions.

    Other work contributing to these results includes better use of insights to create more engaging content, and tighter integration of social media channels with SEO, which ensures a more secure website that meets Google’s mobile-friendly criteria.

  • Smart waste management idea sees students take out top spot in KIWI Challenge Indonesia finals

    The theme was “Reforming Indonesia’s mobility and smart cities using AI technology”. This year’s initiative hosted 59 teams from across 37 schools for a total of 269 student participants, the highest ever at the KIWI Challenge.  

    The groups were required to submit video entries to a judging panel made up of AUT academics and ENZ representatives, who reviewed the submissions and selected finalists. Participants received mentoring from a New Zealand university academic through the process and took part in workshops to refine their business plans. They were given a taste of New Zealand’s learning environment along the way and built an understanding of our tertiary education offering for future planning.  

    The participating academic was Dr Taghreed Hikmet from AUT, a Senior Lecturer in International Business, Strategy, and Entrepreneurship who has expertise in smart cities and is passionate about mentoring and inspiring young future leaders. 

    The finals were held on Saturday 25th November, where six shortlisted teams from across Indonesia presented their ideas to a panel of judges made up of Dr Hikmet (AUT), Ben Burrowes (ENZ’s Regional Director, Asia), and Indonesia Embassy staff (representing Ministry of Foreign Affairs and Trade), Hira Trisnoputri.  

    UniSadhuGuna International College took first place with their ‘Greenlight’ business idea, a smart waste management enterprise which aims to create a sustainable waste management system that actively involves households, businesses, and the government. UniSadhuGuna International College received a voucher worth 10,000,000 Indonesian Rupiah for winning the competition.  

    Winners! The team from UniSadhuGuna international College took out first place with their ‘Greenlight’ business idea.

    Dr Hikmet reflected on the KIWI Challenge warmly. “It has been truly rewarding, observing the outstanding progress and growth in the finalists' projects, presentations, and overall confidence.  

    "It was a privilege to engage with high school students across Indonesia, contributing to the vibrant entrepreneurial spirit fostered by the competition. Excitement brews within me for the potential of future collaborations and initiatives,” Dr Hikmet concluded.  

    Following the finals, Ben Burrowes and Dr Taghreed Hikmet participated in an Instagram Live session with KOMPAS TV, the leading media network in Indonesia. This Instagram Live generated a total of 3.4k views and the highest number of people watching online was 348. You can watch the Instagram Live here: Part 1 and Part 2.  

  • Japanese teachers experience New Zealand’s regional schools

    “Waseda University and its affiliated schools are longstanding and valued partners for us,” says Misa Kitaoka, Director of Education in Japan for Education New Zealand Manapou ki te Ao (ENZ). 

    “It’s exciting to see the strong regional focus they have chosen for their students’ study in New Zealand in 2023 and hear about the planned growth of the programme.”  

    Waseda University schools will be sending up to 60 students on a group programme to schools in Manawatū and Hawke’s Bay for two weeks in March 2023. The two regions were selected to receive students after taking part in an Expression of Interest process. Close to 80 students have already applied to take part, and Waseda plans to increase the number of participants to 100 from 2024, and to increase the length of their visit in future years.  

    ENZ hosted the familiarisation tour (famil) to Manawatū and Hawke’s Bay from 21- 25 November 2022. Four Tokyo schools took part alongside Waseda University: Waseda University Senior High School, Waseda University Honjo Senior High School, Waseda Jitsugyo High School and Waseda Saga Junior and Senior High School. The famil was co-funded by ENZ and Air New Zealand, and Palmerston North City Council and Learning Hawkes Bay played a major role in helping to organise visits to 14 different education providers.  

    “Through the five-day famil, our regional and institutional partners demonstrated their strengths and uniqueness,” says ENZ’s Director Marketing and Strategies, Patrick Holden, who travelled with the delegation.  

    “Delegates commented on how welcome they felt and how impressed they were to see indigenous Māori language and customs being incorporated into the school curriculum.   The manaakitanga shown by the different institutions was well received, especially the pōwhiri.”   

    The delegation is welcomed with a powhiri at Napier Girls High School

    Misa Kitaoka stressed the importance of destination marketing with support from regional partners.  

    “While decision-making tends to be institution-led in the tertiary sector, decisions for the school sector are often led by the region or city. This famil was a great opportunity for us to showcase the regions first, followed by the education offerings available in the regions.  

    “Japanese school students, parents and educators are also interested in cultural experiences in New Zealand beyond education, including the opportunities to interact with local students and host families, and to embrace New Zealand’s cultural values of diversity and inclusion. 

    “While video-calling offers many benefits and has been vital across the pandemic, bringing famils back into the country means our offshore stakeholders can experience first-hand what New Zealand has to offer. Regional involvement will play a key role in building long-term reciprocal relationships for Aotearoa.”  

    For more on ENZ’s education partnership with Waseda University and its affiliated schools, please click here.   

    For more on the value of short-term programmes for international students in New Zealand and the potential benefits to New Zealand and the educator sector, check out this recent Spinoff article: How educational exchange fosters more than just learning | The Spinoff  

    Hamish Cooper, NZ Ambassador to Japan, and ENZ staff Misa Kitaoka, Patrick Holden and Ben Burrowes called on the President of Waseda University, Dr Aiji Tanaka and Prof. Kate Elwood, Dean of Centre for International Education recently to congratulate Dr Tanaka on his reelection as the 18th President of Waseda University

     The delegation was welcomed on to the Central Hawkes Bay College Marae where they were given background about the history of the marae and given a quick fire class in flax weaving

    Waseda delegation outside Awatapu College

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