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Around the world in five
(L-R): ENZ General Manager – International Lisa Futschek, China Education Press Agency Vice President Zhenhai Lei, ENZ Chief Executive Grant McPherson, China Education Press Agency Education Counsellor Zhixue Dong.
NEW ZEALAND
China Education Press Agency visit Education New Zealand
A delegation of journalists from the China Education Press Agency visited ENZ’s Wellington office recently to learn more about our role in New Zealand’s international education sector. The meeting also covered New Zealand’s high-quality education offering, student wellbeing, pastoral care, ENZ’s NauMai NZ information portal for international students, and the potential of the vocational education reforms in New Zealand to attract vocational students from China to New Zealand.
GLOBAL
Platform links students with creative schools
A new tech-enabled agency platform has been launched globally, allowing students to connect with creative arts and digital media institutions across destinations including Australia, Canada, the UK, the US and New Zealand.
CHINA
China unveils new push for excellence in undergraduate programmes
The Chinese government has outlined a plan to reform the quality of undergraduate teaching, courses and evaluation procedures at its universities in order to improve the employment prospects of students coming into the labour force.
AUSTRALIA
Short-term study abroad boosts prospects
More than four out of five Australian graduates participating in a survey believe short-term study abroad has had a “positive” or “extremely positive” impact on their career, according to a new report by the International Education Association of Australia.
GLOBAL
Where exactly are we with AI in higher education?
If 2019 could be defined by one term, it would be artificial intelligence. By 2030, AI is projected to contribute around US$15.7 trillion to the global economy, equal to the total output of China and India combined according to a recent PWC report.
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New Futures Need New Paths
New Futures Need New Paths launches on 15 April and runs for eight weeks.
This campaign builds on the messaging introduced in the 2018 Future Proof campaigns while moving towards the updated positioning of ENZ’s Think New brand, which is to be launched later this year.
We encourage New Zealand education providers and ENZ Recognised Agencies to leverage ENZ’s digital activity by utilising the campaign assets and key campaign messages/themes in your marketing activity. Campaign assets will be made available to download on The Brand Lab.
Campaign strategy
The overarching campaign message of New Futures Need New Paths is that a New Zealand education provides students with the skills required to excel in their future careers and create a positive impact in their world.
New Zealand attracts students who think differently, and we expect that this campaign story will resonate with these free-thinkers. Our teaching style and learning environment, alongside our unique cultural values, make us the perfect destination for students who wish to forge their own paths.
The campaign will go beyond an introduction to New Zealand as an education destination and will focus on telling a richer, more emotionally engaging story.
The campaign will focus on three strategic objectives:
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Target new audiences with the Think New brand messaging through the campaign story, to raise brand awareness globally.
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Engage with 'high intent' audiences who are already actively seeking out information about studying in New Zealand.
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Engage with ENZ’s existing prospective student audiences in our social media and database channels, inspiring them to take action and choose New Zealand.
Campaign messaging
The three key messages underpinning the campaign story and campaign content are:
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New Zealand excels at teaching skills required for the future: Skills such as creative thinking, problem-solving and collaboration have been identified as key to future success.
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New Zealand provides hands-on learning in an unlimited learning environment: Our teaching style is self-directed, interactive and connected both in and out of the classroom.
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New Zealand welcomes students who think differently: Our teaching style and learning environment, alongside our unique cultural values, make us the perfect destination for students who wish to forge their own, better paths.
Campaign content
ENZ is creating compelling content pieces that speak to the campaign theme and showcase New Zealand’s education strengths in helping students forge their own paths and prepare for the future.
Our three “hero” campaign videos feature international students all working towards their vision of a better future:
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Alexandra Lischka | Germany | AUT
Alexandra chose New Zealand because of the opportunities to work with internationally respected scientists in her field. Her research in marine biology will help us better understand connections between the marine food chain and human health.
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Enzo Rodriguez-Reyes | Ecuador | Massey University
Enzo worked on the Galapagos Islands for four years and witnessed first-hand what was happening as a result of climate change. That’s what brought him to New Zealand. He sees the country as one of the world leaders in conservation, and a place where he can follow his dream to save a dying species.
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Soheil Mohseni | Iran | Victoria University of Wellington
Soheil feels lucky to have access to all the top expertise and cutting-edge technology to carry out his research in renewable energy. He says he is helping shape a new path for humanity...one he hopes will transition us to a resilient, low-carbon economy, and a healthier planet.
How can New Futures Need New Skills help you?
The above stories as well as additional content assets will be available for education providers and ENZ Recognised Agencies to use in your own marketing.
A variety of content will be available to appeal across sectors and will come in a range of formats including videos, images, infographics and web banners.
These assets, alongside tips on how to leverage this campaign, will shortly be available on The Brand Lab for download.
As the campaign progresses, we will provide more information and updates via enz.govt.nz and E-News.
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Around the world in five
Here’s a round-up of news from key international education markets.
GLOBAL
Times Higher Education release world university rankings for 2020
New entrants have shaken up the latest rankings, with universities in cosmopolitan hubs such as Switzerland and Hong Kong coming out on top.
CHINA
Wendy Pye Publishing awarded Best New Partner of China’s leading foreign language publisher
The educational books publisher received the prize in recognition of their work with China’s Foreign Language Teaching and Research Press for its Sunshine English series for school students in China, a first for a New Zealand publisher.
NEW ZEALAND
Applications open for International Student Wellbeing funding
The Ministry of Education is calling for applications for its latest International Student Wellbeing funding round. The theme for this year’s applications is inclusion and diversity.
CHILE
Chilean Minister for Science, Technology, Knowledge and Innovation inspired by NZ policy
In early August, New Zealand dignitaries (including the New Zealand Ambassador to Chile, Linda Te Puni) met with Chile’s Andrés Couve to discuss New Zealand’s public policy on science. Minister Couve considers the Curious Minds initiative a role model for other nations.
CANADA
Canadian Government announces CA$150 million international education strategy
The five-year strategy will seek to diversify where international students in Canada come from.
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Around the world in five
SWEDEN
Why international students are flocking to Stockholm
Sweden’s culture and democratic values are appealing to international students as Stockholm shows a 20 percent increase in foreign enrolments in the last three years.
INDIA
US$20m investment to build US-India education links on its own turf
India is promoting a US-India Knowledge Exchange programme in its higher education institutions with a 20 million USD investment to combat 'losing its best minds to the West'.
NETHERLANDS
Visa creates job opportunities for highly-skilled international students
The Netherlands’ Zoekjaar visa aims to actively seek highly-skilled talent by offering students from top 200 universities in the world the opportunity to live and work in the country for a year.
AUSTRALIA
International applicants thrive in engineering programmes in Australia
The number of international students in engineering courses in Australia has seen substantial growth in entry-level courses and double-digit growth in postgraduate courses according to a report by Engineers Australia.
INDONESIA
Outbound students continue to grow in destinations in the Asia Pacific region
The number of outbound Indonesian students has grown steadily – 35 percent in 10 years – with a preference for Asia Pacific region destinations, including Malaysia, Australia and China.
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PIF Recipient: Financial education platform for secondary schools
Founded in 2015, Banqer set out to tackle the global challenge of financial illiteracy. The team knew that school students were missing out on practical and engaging financial education, partly from a lack of curriculum-aligned resources, and partly from time-poor schools and teachers struggling to deliver financial education on top of everything else.
Research shows that 75% of us believe schools aren’t doing enough to combat financial illiteracy, and with financial education widely seen as a ‘circuit breaker’ for intergenerational inequality, something needed to change. That’s where Banqer’s award-winning platform came in. Through an online simulation, Banqer introduces students – from primary school through to secondary – to financial concepts like budgeting, savings, careers, insurance, renting, home ownership and investment.
"We've seen firsthand the engagement and impact that Banqer creates in New Zealand secondary school classes, and are excited to take this to the world with the support of Education New Zealand,' said Kendall Flutey, Co-Founder and CEO of Banqer
A step-change from textbooks or written resources of the past, Banqer helps students learn by doing. Learners explore their own simulative economy where they create fictitious bank accounts, earn income, pay expenses, invest, insure, budget and more.
Banqer is one of the recipients of the International Education Product Innovation Fund – an initiative funded by the New Zealand Government’s Covid Response and Recovery Fund and managed by ENZ, New Zealand’s dedicated agency for international education.
With Banqer’s platform already widely used by schools across New Zealand, the company is looking to scale up its impact and innovation to create financial empowerment for more learners around the world.
Support from the Product Innovation Fund will help the company scale Banqer High (its platform for secondary school learners) across Australia and validate new markets, including in North America. The funding will also help develop Banqer Beyond, a new product which aims to bring Banqer’s financial education to a broader audience beyond schools, which could include workplaces, community settings, or direct to consumers.
Banqer was a natural fit for the Product Innovation Fund, which is supporting seven pilot projects that deliver new, meaningful and unique learning experiences from New Zealand to the world. These pilots reimagine what a New Zealand education experience can look like and mean for global learners.
From New Zealand to the world, Banqer’s technology is setting learners on track for better financial futures. And thanks to the partnership between Banqer and ENZ, the stage is set for this New Zealand-built product to have an even greater impact around the world, delivering financial education and empowerment to learners wherever they are.
More information:
Learn more about Banqer.
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Update from Immigration New Zealand
Student Visa Update: Apply early with our new online forms
Planning to study in New Zealand in 2026?
Immigration New Zealand’s peak visa processing period runs from October to March, so it’s important to apply early to avoid delays - ideally at least three months before you travel.
On 18 August, applications for the following student visa types transitioned to Immigration New Zealand’s enhanced Immigration Online system:
- English Language
- Exchange Student
- Fee Paying Student
- Pathway Student
- NZ Government Scholarship Student
- Foreign Government Supported Student
Applications submitted on the old form on or before 17 August will still be processed. Applicants can continue to upload documents and respond to requests until a decision is made. Draft applications on the old system must be submitted on or before 17 September, after that all applications must be submitted through enhanced Immigration Online. Paper applications will no longer be accepted from 18 September.
We’ve redesigned the application process to make applying faster, easier, and more transparent. Applicants will get real-time updates, email notifications, and clearer guidance throughout the process. The form itself is dynamic, only showing sections and asking questions relevant to their situation. It also includes guidance and prompts to support you through the process.
For help with the online form, visit our Applying Online help page, or contact Immigration New Zealand.
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Former international student represents Aotearoa in Ecuador
With his career as an agronomist under way, Juan Pablo came to New Zealand on an MFAT-administered scholarship in 1988, wanting to build on his agricultural qualifications. After taking English courses at Victoria University Wellington Te Herenga Waka, he completed a two-year Diploma in Rural Studies at Massey University Te Kunengaki Pūrehuroa.
His time in New Zealand had such a profound impact on his life that he returned home determined to establish lasting bonds between the two countries. And there is no doubt that his appointment reflects just how much he has achieved.
Juan Pablo says he had dreamed of coming to New Zealand long before he got here. He had read ‘Grass to Milk’, Campbell McMeekan’s 1960s account of New Zealand’s dairying management practices which was well-known among dairy farmers in Ecuador. “I read the book and decided this is the place I want to go.”
Learning from the best
Very few students travelled to New Zealand from Ecuador at that time, most went to the United States for further education, he says. “Many people asked me why I was going to New Zealand, and people still ask me about it today. I tell them I went because I wanted to learn from the best.”
Juan Pablo says he was inspired by his lecturers, especially the late Professor Colin Holmes, a respected researcher, mentor, and advocate of the dairy industry.
“I came from an education system where the teacher held all the knowledge, where it was always black or white. In New Zealand it was totally different because learning was inquiry-based. Critical thinking was the method of developing knowledge.”
He says his experience was transformative on both a personal and professional level.
“The things I saw and learned, the New Zealand way of doing things, and the care and respect people had for each other had a powerful effect on me.”
Over the decades since Juan Pablo’s education experience in Aotearoa, he has built a highly-regarded career in Ecuador, founding and leading primary industry companies, accepting numerous board appointments, representing Ecuador in international free trade agreement negotiations, and being recognised with multiple honours for his contribution to the livestock and dairy sector.
Enduring ties to New Zealand
But he never forgot his ties to New Zealand, working tirelessly to strengthen the bilateral relationship and boost both business and education opportunities. He initially established a company to import agricultural products from New Zealand. When he later secured the role of General Manager of the Cattlemen’s Association, he passed on all his business contacts, and the organisation has been importing electric fencing components and seeds from New Zealand companies ever since.
“In 1988, we brought some cattle in from New Zealand for a breeding programme. Now many farms in Ecuador, including the ones I oversee, have cattle from New Zealand stock. And in the 1990s I helped to establish an education programme with Massey, which saw lecturers come to Ecuador to take short courses in dairy management.”
“When it comes to dairy farming, almost everything I know I learned in New Zealand - pasture management, milk production systems, electric fencing, animal welfare – and farmers have applied these practices successfully in Ecuador,” Juan Pablo says.
“New Zealand is top of mind for every farmer here. When you talk about New Zealand here, everybody knows about its reputation in agriculture. Going to New Zealand is on the wishlist for many people.”
Honoured to represent Aotearoa
Juan Pablo says he was deeply honoured to be asked to be New Zealand’s Honorary Consul in Ecuador, a role which is all about connections and creating opportunities which benefit both countries.
“I am very proud, and I’m happy because I now have the chance to advocate for Aotearoa,” he says. “The better the relationship with New Zealand, the better it is for Ecuador too. We must focus on what we have in common and make the most of it.”
He firmly believes international education is at the heart of relationship-building and collaboration between countries, even more than tourism and business. “You learn the values of a nation through education. Time spent studying in New Zealand will make you a better person.”
“International students will become New Zealand’s ambassadors to the world.”
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Around the world in five
AUSTRALIA
Visas and cost could dampen Australia’s growth prospects
Despite Australia’s international student numbers improving, agents at the recent ICEF ANZA workshop in Cairns said ongoing concerns in Australia could hinder the growth – citing difficulties with the new Simplified Student Visa Framework, high tuition fees and an increasing cost of living.
ASIA
‘Glocal’ students get a chance to attend foreign universities at home
As the competition for international students intensifies and the political climate in some Western countries becomes less welcoming, institutions are adapting and offering innovative ways of engaging with international students – including through international branch campuses (IBC).
GERMANY
What Germany is doing right to edge past the competition
Germany is comfortably poised among the top five education destinations worldwide. It is the fourth largest economy in the world, spends 9.3% of GDP on education, and its science and research reputation continues to draw inlarge numbers of international students. While this will remain Germany’s strength, efforts are being made to lure a more diverse pool of students.
GLOBAL
Younger universities outdo old in attracting international talent
Older schools have the upper hand in funding, teaching and research, but trail behind younger schools when it comes to internationalisation, the 2017 Times Higher Education (THE) Young University Rankings show. Newer universities do better than their older counterparts in attracting students from abroad as well as in publishing international research – a finding that researchers say reveals the priorities of these younger schools.
UK
The millennial shift to simple, authentic, and inspiring
In an online survey of more than 2,000 British millennials (ages 16 to 24), more than eight in ten respondents feel that it is important to continuously improve themselves in both skills and wellness, with 22% of respondents saying they study languages. The report also ties the impulse to better oneself to an interest in making the world a better place.
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Around the world in five
UK
Students reveal intent to build community links
A student roundtable session saw 20 international students from across the UK give feedback on their experience. More targeted orientation and help finding part-time work were among their top recommendations. The ability to work part-time was seen as very important, not only for financial reasons but because of the opportunity to access a wider network, build self-confidence, and to immerse themselves in city life.
INDONESIA
Researchers still not getting published
The head of Gadjah Mada University's (UGM) Graduate School of Medicine says inadequate writing skills means Indonesian researchers struggle to produce scientific papers for international journals. A recent study shows over a defined period, Indonesia published only 39,719 scientific documents, compared to Singapore’s 215,553 publications and Malaysia’s 181,251 publications.
UNITED STATES
Are micro-campuses a new model for international HE?
With an estimated 400 million people in developing countries lacking access to higher education, the University of Arizona (UA) has developed a ‘micro-campus’, using technology to deliver education to students anywhere in the world. Students watch lectures outside of class, and use class time on a local campus to work practically with other students.
SOUTH EAST ASIA
The demand for international schools in Asia continues
Recent data shows that the demand for international schools in South East Asia is exceeding supply. Furthermore, student enrolment is no longer dominated by expatriates, but by local families who want an English-medium education with globally recognised qualifications for their children. Across the region, the number of students attending international schools increased by 10 percent from September 2015 to September 2016.
EUROPE
Europeans back funding vocational training over higher education
A recent survey of nearly 9,000 citizens in eight European countries reveals that, when forced to prioritise one area of education, 17 per cent chose higher education, compared with 30 per cent who want more vocational education and training (VET). Support for higher education was highest in Spain (30 per cent) and Italy (23 per cent), and lowest in Sweden (6 per cent), Germany and Denmark (both 9 per cent).
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Students flocking to Study in New Zealand website
SiNZ is now the top-ranking site in Google results for people in the UK, US, India, Thailand and Viet Nam when they search ‘studying in New Zealand’. It also ranks highly for ‘cost of living New Zealand’ and ‘universities in New Zealand’.
From December 2016 to January 2017, organic (unpaid) traffic to SiNZ increased by 24%, which means that the site is easier to find online. The SiNZ pages driving the most organic traffic include Scholarships, Study options and Work while you study.
Lucia Alarcon, ENZ’s International Digital Project Manager, said SEO (search engine optimisation) is a long-term strategy that helps make the site increasingly easy to find online.
"Having a SEO strategy helps to drive the right traffic to studyinnewzealand.govt.nz, growing value and conversion opportunities,” said Lucia.
As a result of this work, the bounce rate (the percentage of visitors who leave the site after seeing only one page) dropped from 15% to 13% between December 2016 and January this year.
Organic visits from mobile phones have increased 61% since July last year, corresponding with an impressive 70% increase in referral conversions from mobile phones. The site has also had a 44% increase in organic visits from tablet devices since last July.
These results demonstrate the importance of the site in raising awareness of the benefits of studying in New Zealand and in increasing referrals to institutions.
Other work contributing to these results includes better use of insights to create more engaging content, and tighter integration of social media channels with SEO, which ensures a more secure website that meets Google’s mobile-friendly criteria.
