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Around the world in five: March 2022
International
Opinion... from the News Editor, 17.03.22
India joins hands with Australian government to establish taskforce on qualifications recognition
New Zealand
New Zealand confirms details of 5,000 international student cohort
Call to end cap on number of international students allowed in NZ
Australia
Once again, international student ‘exports’ are wildly exaggerated
Australia's one-off opportunity to change its approach to international students
Only Half of International Students May Return to Australia This Year
Aus: $10m innovation fund revealed
India
Auckland University Offers 10 Virtual Internships for Indian Women Students
Everest Twins and Miss Malini share their stories at International Women’s Summit
Edtech a big draw among teachers despite covid ease
United Kingdom
Record UK University Applications from UAE
United States
Biden immigration rule will harm American college graduates, expert warns
US: international students say experience doesn’t justify cost
Vietnam
Bravery of international students after Covid-19
New Zealand offers digital technology training scholarships to teachers
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New Futures Need New Paths
New Futures Need New Paths launches on 15 April and runs for eight weeks.
This campaign builds on the messaging introduced in the 2018 Future Proof campaigns while moving towards the updated positioning of ENZ’s Think New brand, which is to be launched later this year.
We encourage New Zealand education providers and ENZ Recognised Agencies to leverage ENZ’s digital activity by utilising the campaign assets and key campaign messages/themes in your marketing activity. Campaign assets will be made available to download on The Brand Lab.
Campaign strategy
The overarching campaign message of New Futures Need New Paths is that a New Zealand education provides students with the skills required to excel in their future careers and create a positive impact in their world.
New Zealand attracts students who think differently, and we expect that this campaign story will resonate with these free-thinkers. Our teaching style and learning environment, alongside our unique cultural values, make us the perfect destination for students who wish to forge their own paths.
The campaign will go beyond an introduction to New Zealand as an education destination and will focus on telling a richer, more emotionally engaging story.
The campaign will focus on three strategic objectives:
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Target new audiences with the Think New brand messaging through the campaign story, to raise brand awareness globally.
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Engage with 'high intent' audiences who are already actively seeking out information about studying in New Zealand.
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Engage with ENZ’s existing prospective student audiences in our social media and database channels, inspiring them to take action and choose New Zealand.
Campaign messaging
The three key messages underpinning the campaign story and campaign content are:
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New Zealand excels at teaching skills required for the future: Skills such as creative thinking, problem-solving and collaboration have been identified as key to future success.
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New Zealand provides hands-on learning in an unlimited learning environment: Our teaching style is self-directed, interactive and connected both in and out of the classroom.
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New Zealand welcomes students who think differently: Our teaching style and learning environment, alongside our unique cultural values, make us the perfect destination for students who wish to forge their own, better paths.
Campaign content
ENZ is creating compelling content pieces that speak to the campaign theme and showcase New Zealand’s education strengths in helping students forge their own paths and prepare for the future.
Our three “hero” campaign videos feature international students all working towards their vision of a better future:
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Alexandra Lischka | Germany | AUT
Alexandra chose New Zealand because of the opportunities to work with internationally respected scientists in her field. Her research in marine biology will help us better understand connections between the marine food chain and human health.
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Enzo Rodriguez-Reyes | Ecuador | Massey University
Enzo worked on the Galapagos Islands for four years and witnessed first-hand what was happening as a result of climate change. That’s what brought him to New Zealand. He sees the country as one of the world leaders in conservation, and a place where he can follow his dream to save a dying species.
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Soheil Mohseni | Iran | Victoria University of Wellington
Soheil feels lucky to have access to all the top expertise and cutting-edge technology to carry out his research in renewable energy. He says he is helping shape a new path for humanity...one he hopes will transition us to a resilient, low-carbon economy, and a healthier planet.
How can New Futures Need New Skills help you?
The above stories as well as additional content assets will be available for education providers and ENZ Recognised Agencies to use in your own marketing.
A variety of content will be available to appeal across sectors and will come in a range of formats including videos, images, infographics and web banners.
These assets, alongside tips on how to leverage this campaign, will shortly be available on The Brand Lab for download.
As the campaign progresses, we will provide more information and updates via enz.govt.nz and E-News.
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Government announces International Education Going for Growth Plan
The Plan outlines an objective to double the international education sector’s economic contribution by 2034. This target has been set at $7.2 billion.
In the short term, the Plan will have Education New Zealand (ENZ) focus its promotional efforts on markets with the highest potential for growth while continuing to maintain New Zealand’s strong presence and reputation for high-quality education in other markets.
ENZ Chief Executive Amanda Malu says New Zealand reaps a broad range of economic, social and cultural benefits from having international students in our classrooms and communities.
“A New Zealand education experience transforms lives, creating lifelong connections between students and Aotearoa. International education fuels innovation, boosts our economy, creates business opportunities, and delivers essential cross-cultural skills for a more connected world. The International Education Going for Growth Plan brings to life a vision to grow New Zealand as the destination of choice for international students,” Ms Malu said.
The plan to grow the international student sector has three objectives:
1. raise awareness of New Zealand as a study destination from 40% in 2024, to 42% in 2027 and 44% by 2034.
2. grow student enrolments from 83,400 in 2024 to 105,000 in 2027 and 119,000 by 2034.
3. increase the proportion of prospective students rating NZ among their top three choices of study destination from 18% in 2024 to 20% in 2027 and 22% in 2034.
In November 2025, in-study work rights will increase from 20 to 25 hours per week for eligible student visa holders and in-study work rights will be extended to all tertiary students in approved exchange or Study Abroad programmes, including programmes one-semester long.
The Ministry of Business, Innovation and Employment (MBIE) will progress work on medium-term immigration actions under the Plan - design of a new short duration visa for some sub-degree qualifications not eligible for post-study work rights and ways to make it easier for students to apply for multi-year visas. MBIE will seek input and views from key stakeholders to inform the development of this work.
You can view the International Education Going for Growth Plan document here.
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Meet the team: Marie Clark, Director Insights
Tell us about your role, the team you lead, and what your team does at ENZ for the international education sector.
I’m Marie, Director Insights for Education New Zealand Manapou ki te Ao. I lead the research and market analysis to provide insights that underpin ENZ’s work. This includes student experience, brand health, economic value, and New Zealander’s perceptions of international education.
We are a small team of five analysts and researchers but pack a lot of punch if I do say so myself. We are lucky enough to work with a range of teams across ENZ as well as the wider sector. Our findings are shared with our stakeholders and our education partners so that they can use this to make informed decisions about the future delivery of their international education products and services. Much of our work is on an annual basis, meaning that each year we are looking for any small changes that might turn into long-term term trends. For example:
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in the international student experience survey, we want to look more at the people and connections and mental health. If we spot changes, providers may like to adjust their support for students.
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through our perceptions work we want to understand, as international students return to New Zealand, if the way New Zealanders perceive the challenges and benefits of international students is changing. If we spot changes, we will work with providers to bring those benefit stories to the forefront.
Where were you working before joining the ENZ team?
I am a returning New Zealander, having spent the last 15 years in the United Kingdom, working in a range of insights, marketing, and communications roles in higher education. My most recent UK role was at Independent Higher Education, the representative and lobbying body for independent higher education, professional training and international pathway providers. Previously I worked for a policy communications consultancy, Hobsons, now QS Enrolment Solutions, and The PIE.
Tell us what the team has been working on since you joined and how the sector can access this?
I joined ENZ in October 2022 and since then have led the delivery of several key pieces of research and reports. Some recent highlights for me are releasing our insights on the 2013 – 2023 (part year) International Student Enrolment data, 2023 International Student Experience Survey and the 2023 New Zealanders Perceptions of International Students 2023.
We share all of our research, data and insights on ENZ's Intellilab and I would encourage anyone to sign up, if you haven't already. We also post links to past webinars that we have held in which we share our latest research and insights.
For those that are interested in being able to take a closer look at the data, we do share some data that has been officially released to Tableau Public.
What can the sector expect to see from the Insights team in the next 12 months?
Our team will be very busy over these next 12 months as we undertake a range of surveys and then following the fieldwork will be diving into the data and compiling insights reports, presentations and hosting webinars for the sector to take them through this. To name just a few taking place over the next two quarters, we will be working on the: International Student Experience Survey 2024, Brand Health 2024, a sector survey, agent survey, and the New Zealanders perception of International Education 2024 survey. Phew!
So, watch this space here on E-News, via our Sector Engagement Team, or Intellilab where we will share our insights with the sector. If anyone in the sector has a query about past or future research opportunities or wants to organise an insights session with your organisation or stakeholders, then feel free to reach out to me and my team – insights@enz.govt.nz.
Tell us what you like to do when you’re out of the office and not nose-deep in international education data...
I am still enjoying settling back into New Zealand. It’s a period of both discovery and rediscovery. Weekends are spent catching up with old friends and spending plenty of time with family, adjusting my two young children to the kiwi lifestyle. I am a convert to cycling for transport and can be seen zooming all over Wellington, and sometimes further afield, on my electric cargo bike.
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Around the world in five
Here’s a round-up of news from key international education markets.
GLOBAL
Times Higher Education release world university rankings for 2020
New entrants have shaken up the latest rankings, with universities in cosmopolitan hubs such as Switzerland and Hong Kong coming out on top.
CHINA
Wendy Pye Publishing awarded Best New Partner of China’s leading foreign language publisher
The educational books publisher received the prize in recognition of their work with China’s Foreign Language Teaching and Research Press for its Sunshine English series for school students in China, a first for a New Zealand publisher.
NEW ZEALAND
Applications open for International Student Wellbeing funding
The Ministry of Education is calling for applications for its latest International Student Wellbeing funding round. The theme for this year’s applications is inclusion and diversity.
CHILE
Chilean Minister for Science, Technology, Knowledge and Innovation inspired by NZ policy
In early August, New Zealand dignitaries (including the New Zealand Ambassador to Chile, Linda Te Puni) met with Chile’s Andrés Couve to discuss New Zealand’s public policy on science. Minister Couve considers the Curious Minds initiative a role model for other nations.
CANADA
Canadian Government announces CA$150 million international education strategy
The five-year strategy will seek to diversify where international students in Canada come from.
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Update from Immigration New Zealand
Student Visa Update: Apply early with our new online forms
Planning to study in New Zealand in 2026?
Immigration New Zealand’s peak visa processing period runs from October to March, so it’s important to apply early to avoid delays - ideally at least three months before you travel.
On 18 August, applications for the following student visa types transitioned to Immigration New Zealand’s enhanced Immigration Online system:
- English Language
- Exchange Student
- Fee Paying Student
- Pathway Student
- NZ Government Scholarship Student
- Foreign Government Supported Student
Applications submitted on the old form on or before 17 August will still be processed. Applicants can continue to upload documents and respond to requests until a decision is made. Draft applications on the old system must be submitted on or before 17 September, after that all applications must be submitted through enhanced Immigration Online. Paper applications will no longer be accepted from 18 September.
We’ve redesigned the application process to make applying faster, easier, and more transparent. Applicants will get real-time updates, email notifications, and clearer guidance throughout the process. The form itself is dynamic, only showing sections and asking questions relevant to their situation. It also includes guidance and prompts to support you through the process.
For help with the online form, visit our Applying Online help page, or contact Immigration New Zealand.
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Around the world in five
SWEDEN
Why international students are flocking to Stockholm
Sweden’s culture and democratic values are appealing to international students as Stockholm shows a 20 percent increase in foreign enrolments in the last three years.
INDIA
US$20m investment to build US-India education links on its own turf
India is promoting a US-India Knowledge Exchange programme in its higher education institutions with a 20 million USD investment to combat 'losing its best minds to the West'.
NETHERLANDS
Visa creates job opportunities for highly-skilled international students
The Netherlands’ Zoekjaar visa aims to actively seek highly-skilled talent by offering students from top 200 universities in the world the opportunity to live and work in the country for a year.
AUSTRALIA
International applicants thrive in engineering programmes in Australia
The number of international students in engineering courses in Australia has seen substantial growth in entry-level courses and double-digit growth in postgraduate courses according to a report by Engineers Australia.
INDONESIA
Outbound students continue to grow in destinations in the Asia Pacific region
The number of outbound Indonesian students has grown steadily – 35 percent in 10 years – with a preference for Asia Pacific region destinations, including Malaysia, Australia and China.
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Around the world in five
(L-R): ENZ General Manager – International Lisa Futschek, China Education Press Agency Vice President Zhenhai Lei, ENZ Chief Executive Grant McPherson, China Education Press Agency Education Counsellor Zhixue Dong.
NEW ZEALAND
China Education Press Agency visit Education New Zealand
A delegation of journalists from the China Education Press Agency visited ENZ’s Wellington office recently to learn more about our role in New Zealand’s international education sector. The meeting also covered New Zealand’s high-quality education offering, student wellbeing, pastoral care, ENZ’s NauMai NZ information portal for international students, and the potential of the vocational education reforms in New Zealand to attract vocational students from China to New Zealand.
GLOBAL
Platform links students with creative schools
A new tech-enabled agency platform has been launched globally, allowing students to connect with creative arts and digital media institutions across destinations including Australia, Canada, the UK, the US and New Zealand.
CHINA
China unveils new push for excellence in undergraduate programmes
The Chinese government has outlined a plan to reform the quality of undergraduate teaching, courses and evaluation procedures at its universities in order to improve the employment prospects of students coming into the labour force.
AUSTRALIA
Short-term study abroad boosts prospects
More than four out of five Australian graduates participating in a survey believe short-term study abroad has had a “positive” or “extremely positive” impact on their career, according to a new report by the International Education Association of Australia.
GLOBAL
Where exactly are we with AI in higher education?
If 2019 could be defined by one term, it would be artificial intelligence. By 2030, AI is projected to contribute around US$15.7 trillion to the global economy, equal to the total output of China and India combined according to a recent PWC report.
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PIF Recipient: Financial education platform for secondary schools
Founded in 2015, Banqer set out to tackle the global challenge of financial illiteracy. The team knew that school students were missing out on practical and engaging financial education, partly from a lack of curriculum-aligned resources, and partly from time-poor schools and teachers struggling to deliver financial education on top of everything else.
Research shows that 75% of us believe schools aren’t doing enough to combat financial illiteracy, and with financial education widely seen as a ‘circuit breaker’ for intergenerational inequality, something needed to change. That’s where Banqer’s award-winning platform came in. Through an online simulation, Banqer introduces students – from primary school through to secondary – to financial concepts like budgeting, savings, careers, insurance, renting, home ownership and investment.
"We've seen firsthand the engagement and impact that Banqer creates in New Zealand secondary school classes, and are excited to take this to the world with the support of Education New Zealand,' said Kendall Flutey, Co-Founder and CEO of Banqer
A step-change from textbooks or written resources of the past, Banqer helps students learn by doing. Learners explore their own simulative economy where they create fictitious bank accounts, earn income, pay expenses, invest, insure, budget and more.
Banqer is one of the recipients of the International Education Product Innovation Fund – an initiative funded by the New Zealand Government’s Covid Response and Recovery Fund and managed by ENZ, New Zealand’s dedicated agency for international education.
With Banqer’s platform already widely used by schools across New Zealand, the company is looking to scale up its impact and innovation to create financial empowerment for more learners around the world.
Support from the Product Innovation Fund will help the company scale Banqer High (its platform for secondary school learners) across Australia and validate new markets, including in North America. The funding will also help develop Banqer Beyond, a new product which aims to bring Banqer’s financial education to a broader audience beyond schools, which could include workplaces, community settings, or direct to consumers.
Banqer was a natural fit for the Product Innovation Fund, which is supporting seven pilot projects that deliver new, meaningful and unique learning experiences from New Zealand to the world. These pilots reimagine what a New Zealand education experience can look like and mean for global learners.
From New Zealand to the world, Banqer’s technology is setting learners on track for better financial futures. And thanks to the partnership between Banqer and ENZ, the stage is set for this New Zealand-built product to have an even greater impact around the world, delivering financial education and empowerment to learners wherever they are.
More information:
Learn more about Banqer.
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Alumni events in China build ties with NZ
More than 100 past, current and future students, as well as representatives from China’s Ministry of Education and six other key government agencies, attended an event in Beijing on 8 July 2022, organised by Education New Zealand Manapou ki te Ao.
Two former international students played a major role in the success of this event.
Chinese author Ma Boyong gave a keynote speech. Ma Boyong was a student at Waikato University, and today he is a well-known novelist, columnist and blogger, whose work has been adapted into successful TV drama series. His achievements have been recognised with the People's Literature Prize, one of China's most prestigious honours. He told guests how his New Zealand study inspired his creativity, his desire to be a writer, and led to love – he met his wife in New Zealand!
Reggie Li, who trained at the New Zealand School of Travel and Tourism and later worked extensively at top restaurants and hotels in New Zealand as a chef, is the New Zealand Embassy’s executive chef. Reggie gave salmon cooking demonstrations to the assembled guests. The demo was interactive and put a spotlight on searing/cooking salmon with a blowtorch. The salmon was then enjoyed by the guests. New Zealand-imported Aoraki salmon is often served at embassy events as it has a strong reputation in China, promotes sustainability and is, of course, loved by Chinese.
In Guangzhou on 10 July 2022, a similar number of guests gathered to celebrate the 50th anniversary of the establishment of diplomatic relations between New Zealand and China, and the festival of Matariki, the Māori New Year.
Organised by ENZ with support from other government agencies (Ministry of Foreign Affairs and Trade, New Zealand Trade and Enterprise, and Tourism New Zealand), the 2022 NZ Guangzhou Community Mid-Year Event brought together close to 100 agents, past, present and future students and New Zealand expats. The event included a screening of the award-winning film Whale Rider.
“Events like this help us maintain relationships with our alumni students, connect new students with alumni, and strengthen people’s connections with New Zealand,” says Miranda Herbert, ENZ’s Director based in China.
“It is also very rewarding to showcase the benefits of a New Zealand education and hear about its impact on the lives and careers of former students.”
Interested in other upcoming events with Greater China?
The 2022 New Zealand – China Early Childhood Education Symposium will be held on 23 September and New Zealand-based participants can register here to join virtually.
In October New Zealand will have a national pavilion at the China Education Expo 2022. For more information on these events, please refer to the ENZ Events Page.
