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What do Kiwis think about international education?
Our sector’s successful future requires the public and other stakeholders to know about, and value, international education.
ENZ Director Student Experience & Global Citizens, Sahinde Pala, says the research shows us international education is not front of mind for most New Zealanders.
“However, when the benefits of international education were explained to the research participants, most were really onboard. They were also surprised they hadn’t heard it being talked about publicly and in the media.”
Participants responded extremely positively to the fact international students spend in their community, including to help create jobs across many sectors.
Sahinde says the research showed it is vital that communications broaden the conversation. This means sharing stories about the rich full breadth of other international education benefits New Zealanders care about now including, global citizenship, cultural diversity, tourism, and the fact education is a way to share our innovative ways of thinking, learning and living to benefit the world.
Great fresh insights into how to communicate with Kiwis
Sahinde notes this research gives us the first understanding of the ‘profiles’ of New Zealanders regarding international education – promoters, passives and detractors – and how to share communications that will increase public support.
Encouragingly, half of the NZ population are in the promoter group, with a further 47% in the passive group, and only 3% in the detractor group.
“The greatest social licence gains can be made through the ‘promoter’ group which makes up half of Kiwis. These people either know about international education or they fit a profile of having experiences or attributes that mean they are interested in New Zealand’s place in the world and cultural connectivity. The really great news is promoters will talk to others about international education if they hear it being discussed, and in a way that is meaningful to them.
“This is the task for all of us across the international education system,” she says.
The research also shows that two-thirds of New Zealanders are supportive of students coming into the country in 2021. “This is helpful to understand as we want to ensure those who have stayed and those who come this year receive the manaakitanga Think New promises them,” Sahinde says.
Putting the research findings to work and next steps
Using the insights from this research, ENZ is developing a communications toolkit, including ‘right fit’ messaging, for those in the international education system to use in their own public and stakeholder communications. This is scheduled for release in May.
The toolkit will sit alongside this research, and ENZ’s new regular The Insight Story publication, which provides international education data and insight, as social licence tools to help increase awareness and support for international education.
ENZ is also increasing its own communications to help increase awareness of what international education is, where it is going under the Recovery Plan and NZIES and ultimately, how it benefits students, New Zealand and our global relationships.
ENZ will continue research to understand perceptions and support for international education, including to look at ways of getting real time insights into public sentiment and support.
Read all about it!
The report is now on IntelliLab.
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New Zealand to begin opening up to vaccinated foreign nationals from 30 April 2022
COVID-19 Response Minister Chris Hipkins says New Zealand will be removing the requirement to go into managed isolation and quarantine (MIQ) for most travellers in stages, but they will have to self-isolate for seven days, with pre-departure and post-arrival testing.
Travellers will be able to enter New Zealand without going into MIQ in three steps:
- Step 1 – opening to fully vaccinated New Zealand citizens and those residence-class visa holders and other travellers eligible under our current border settings, from Australia, from 11.59 pm on Sunday 16 January 2022, provided they have been in Australia or New Zealand for the past 14 days.
- Step 2 – opening to fully vaccinated New Zealand citizens and those residence-class visa holders and other travellers eligible under our current border settings, from all but Very High-Risk countries, from 11.59 pm on Sunday 13 February 2022.
- Step 3 – opening to fully vaccinated foreign nationals, possibly staged by visa category, from Saturday 30 April 2022 onwards.
The Very High-Risk classification for Indonesia, Fiji, India, Pakistan and Brazil will be removed in early December 2021 and travellers from these countries will be able to enter New Zealand on the same basis as travellers from most other countries. Papua New Guinea will continue to be classified as Very High-Risk.
The three steps are a medium risk pathway. Those who do not meet the requirements for a medium risk pathway, but are still permitted to enter New Zealand under current border settings, will continue to enter MIQ upon arrival under the new regime of seven days in managed isolation, followed by three days of home isolation. This will include those who do not meet vaccination requirements, including unvaccinated New Zealand citizens and those from Very High-Risk countries.
All travellers not required to go into MIQ will still require:
- a negative pre-departure test
- proof of being fully vaccinated
- a passenger declaration about travel history
- a day 0/1 test on arrival
- a requirement to self-isolate for seven days, and
- a final negative test before entering the community.
“It’s very encouraging that as a country we are now in a position to move towards greater normality,” Minister Chris Hipkins said.
“We always said we’d open in a controlled way, and this started with halving the time spent in MIQ to seven days. Retaining a seven-day isolate at home period for fully vaccinated travellers is an important phase in the reconnecting strategy to provide continued safety assurance.
“These settings will continue to be reviewed against the risk posed by travellers entering New Zealand,” he said.
“There continues to be a global pandemic with cases surging in Europe and other parts of the world, so we do need to be very careful when reopening the border.”
Education New Zealand Manapou ki te Ao Chief Executive Grant McPherson has welcomed the New Zealand Government’s move towards opening the borders to international students.
“This news is a great boost for the international education sector. We will keep education providers and international students up to date as we learn more on the detail of how the changes will work,” he said.
The New Zealand Government will release further details on how self-isolation will be implemented in December 2021. There will be guidance on how people can travel from their arrival airport to their location of self-isolation and requirements for the places where they can self-isolate.
For more information, read the media release from COVID-19 Response Minister Chris Hipkins – Reconnecting New Zealand – the next steps.
For the latest official New Zealand Government information and advice, go to covid19.govt.nz
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Border exception: 1,000 more international students
A further border class exception for 1,000 international students has been approved by the New Zealand Government.
For details please click on this link: Border class exception for 1,000 international students – Ministry of Education
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ENZ seals exchange deal with Germany for early-career researchers
DAAD is the world's largest funding organisation for the international exchange of students and researchers, and is a key partner for ENZ in Germany.
Early-career researchers from New Zealand universities and Te Pūkenga – New Zealand Institute of Skills and Technology will be able to take part in the DAAD’s Programmes for Project-Related Personal Exchange (PPP). In the future, young German researchers will also be able to travel to New Zealand under the programme.
The programme covers all subject areas and is open to students who are close to completing their doctorate, as well as to academics who completed a doctorate within the last five years.
ENZ will support the New Zealand institutions involved to fund the costs and living stipend for New Zealand researchers to travel to Germany, while their German counterparts will be funded by the DAAD. ENZ would match the contribution from local institutions to a maximum of NZ$12,500 per year per project. Projects would normally be funded for two years.
New Zealand-German Academic Partnership Event
ENZ will host a virtual New Zealand-German academic partnership event on 23 February 2022, from 8:00-9:00 am New Zealand Time (22 February, 20:00-21:00 pm CET). This will be an opportunity for New Zealand and German institutions to learn more about the programme, share their ideas and identify opportunities for joint research projects. The call for proposals opens on 6 April 2022 for the funding period from 2023-2025. Those interested in attending the partnership event can register here.
The exchange agreement was signed in Berlin on 25 November 2021 and builds on our strong education and science links with Germany. It was one of the key actions arising from a visit to Germany in January 2020 by a delegation from New Zealand’s Centres of Research Excellence, led by ENZ’s Chief Executive Grant McPherson.
For more information on the DAAD's PPP programme or the partnership event please contact ENZ’s Market Development Manager Europe, Olga Elli, at olga.elli@enz.govt.nz
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New Zealand team connects with European educators
Representatives from all eight New Zealand universities and Te Pūkenga New Zealand Institute of Skills and Technology joined the European Association for International Education (EAIE) community exchange, run virtually this year from 28 September to 1 October.
At the New Zealand Pavilion, ENZ’s Europe team led a “What’s new in New Zealand” session on the global and local initiatives ENZ has launched to keep our sector engaged with international stakeholders. Participants showed particular interest in the new Studying Sustainability in Aotearoa New Zealand guide on Study with New Zealand.
Ahead of the event, ENZ briefed representatives from our tertiary institutions on developments in Europe over the past year and the next steps we are planning.
Four key education agents from Germany, France, Denmark and the United Kingdom joined a frank panel discussion on the current perceptions of New Zealand in their countries. The agents from our ENZ Recognised Agency programme (ENZRA) discussed the ways we can work together to make sure our international education sector is ready to go once border restrictions are lifted.
ENZ’s Europe Team also joined with the European Commission to co-host an online workshop on the European Union’s Erasmus+ education cooperation and exchange programmes. Representatives from New Zealand and Australian higher education institutions were invited.
The workshop, timed for the start of a new seven-year funding cycle, dealt with the basics of three key Erasmus+ projects – international credit mobility, Erasmus Mundus international study programmes and Jean Monnet Actions on teaching and research.
Another workshop, hosted by the European Commission in November 2021, will go into more detail. If you’d like to know more, get in touch with ENZ’s Market Development Manager Europe, Olga Elli at Olga.Elli@enz.govt.nz
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ENZ introduces tā moko to young people in Japan
Tattoos are increasingly popular among younger Japanese, so ENZ worked with BuzzFeed Japan to tell the story of the cultural importance of the traditional Māori form of the art.
The BuzzFeed story featured ENZ Manapou ki te Ao Chief Advisor Māori, Karl Wixon of Ngāi Tahu, explaining tā moko's meaning for Māori as an expression of identity.
"There are nearly 100 tribes in New Zealand. Tattoos symbolise your own tribe or identity to express your roots," Mr Wixon told Buzzfeed.
"Tā moko design represents your tribal roots but can express your position in society. For instance, if you are a healer in your tribe, if you are a leader in society, that can be incorporated into the design of tā moko.”
Mr Wixon said tā moko can also reflect things like the natural world around you and the ancestral stories you connect with.
His tā moko is inspired by the tītī (sooty shearwater). The bird makes its home on small islands surrounding Rakiura (Stewart Island), south of Te Waipounamu (the South Island). It is an important food source for some Ngāi Tahu and his family has been involved in the customary hunting practice for generations.
Mr Wixon explained that while modern tattoos are done with ink, tā moko artists use natural materials including dyes made from the soils of their tribal lands, and carve them on the skin using tools made of wood and bone.
"Tā moko is a design that’s created through kōrero (conversation). Even if you are not Māori, if you go through that process, some can take on tā moko. In fact, many tā moko artists are open to collaborating with cultures other than Māori," he said.
BuzzFeed Japan attracts more than 35 million unique visitors a month and has a strong following among younger people. It is an arm of the global BuzzFeed media platform, which has more than 200 million users and operates in 11 countries.
The BuzzFeed article is the latest in a series of initiatives by ENZ in Japan. In another, ENZ and the Hokkaido Board of Education have signed a partnership deal to promote cultural exchange through the shared interests of Hokkaido locals and New Zealanders, which include indigenous culture, primary industries and rugby.
ENZ’s Director of Education in Japan, Misa Kitaoka, says it is important to recognise the links between the two cultures.
“I look forward to introducing some other aspects of Māori culture that will resonate with young people in Japan and promoting cultural exchanges between Māori and the Ainu people of Japan,” she says.
According to a survey by the Asia New Zealand Foundation Te Whītau Tūhono, Japan is most often identified as the country that shares views and values that are culturally similar to those of Māori. The shared aspects of culture included valuing kaumatua (elders), mahinga kai (food customs), manaakitanga (hosting guests) and whanaungatanga (valuing relationships).
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Have your say on immigration policy settings and international students under Year 9
Immigration policy settings
The Productivity Commission is inquiring into immigration policy settings, and submissions close on 24 December 2021.
The New Zealand Government has asked the Commission to undertake an inquiry into what immigration policy settings would best facilitate New Zealand’s long-term economic growth and promote the wellbeing of New Zealanders.
To have your say, go to productivity.govt.nz/inquiries/immigration-settings
Future of international students under year 9
The Ministry of Education has opened consultation on the future of the enrolment of international fee-paying students under Year 9, and submissions close on 11 March 2022.
The proposed policy change affects international students at the primary and intermediate levels and would require the amendment of the Education and Training Act 2020. To have your say, go to consultation.education.govt.nz/international-education/intlenrolunderyear9
Keep up with public consultations affecting the international education sector.
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ENZ moves to Study with New Zealand website
The official government site for advice on how to study with New Zealand has been completely rebuilt and rebranded, in line with ENZ’s new global brand campaign to attract more international students to a New Zealand education.
The Study with New Zealand website showcases the full range of choices available to international students, from studying in New Zealand to new, flexible options for online and offshore courses, and pathways from these courses to further onshore study or blended learning programmes. It replaces the Study in New Zealand site.
Students can search for a course, a school, an education agent or a scholarship in a more intuitive and comprehensive way. ENZ will add new functions to the site in early 2022, including more enhancements to the Finder tool.
The new website is a key part of ENZ’s strategy for the evolution of the New Zealand education brand, in line with the Strategic Recovery Plan for International Education, which aims to diversify our education offerings and rebuild a more resilient sector.
Inviting students to study with New Zealand is more than just a subtle shift in language.
The website asks students to take a new look at a New Zealand education. It features ENZ’s new brand messages, photographs and videos showing students learning online. All brand and campaign materials are available for use by international education providers and agents on the ENZ Brand Lab.
We welcome your comments and suggestions on the new site. Get in touch with Study with New Zealand digital project manager Brooke Dyer at feedback@studywithnewzealand.govt.nz
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Get involved in upcoming Greater China initiatives
China Annual Conference for International Education (CACIE)
The annual CACIE conference will be held as a hybrid in-person/virtual event from 21-23 October in Beijing, directly before the China Education Expo.
Organised by the China Education Association for International Exchange (CEAIE), CACIE provides opportunities for international education providers, agents and other professionals to network and explore ideas and issues within the sector. This year’s theme is New Opportunities and Prospects for Building an Open and High-Quality Education System.
ENZ encourages New Zealand providers to submit proposals. Please visit the CACIE website and consider submitting a proposal.
Proposals should focus on one of the four forums: Higher Education, Vocational Education, Basic Education, Thematic Education.
Submissions must include: speaker photo, bio, and abstract (about 200 words). Email your submission to Zhang Zhaotian at zhangzhaotian@ceaie.edu.cn.
Deadline for submitting proposals is 31 July. Spots are limited.
China Education Expo (CEE)
ENZ is currently planning a New Zealand national pavilion at the hybrid event from 23-24 October, which is expecting over 20,000 visitors.
ENZ will send more information to New Zealand education providers to register to exhibit on the New Zealand national pavilion.
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From the Chief Executive
This letter summarises the first in-person meeting with the Minister and peak bodies since December last year. At the meeting, the Minister reiterated that the Government is committed to the international education sector, and acknowledged that it has endured many challenges over the past year. The letter also signalled a direction of travel through this period of uncertainty.
We know that much of the sector’s current uncertainty stems from the question of when New Zealand might open its borders. As the Minister says in his letter, there is likely to be limited re-engagement with countries in which we have high levels of trust and confidence, and those pursuing similar Elimination Strategies to New Zealand through most of 2021.
The Minister is currently revising the Government’s Recovery Plan for International Education. He wants to provide “as much direction and certainty as possible” by drawing up a roadmap for the sector’s rebuild. His office has also proactively released the sector’s feedback on the Strategic Recovery Plan for International Education.
One thing that remains true is the New Zealand International Education Strategy 2018 (NZIES) continues to be the overarching long-term strategy for New Zealand’s international education. The need for diversification, building a resilient industry and developing global citizenship continues to support the New Zealand Government’s goal for a more inclusive, sustainable and productive future.
Over the year, many of us have had to adapt quickly to changing circumstances. While the short-term outlook around the border remains uncertain, we are committed to ensuring that international students will again be onshore when the time is right.
At ENZ, we continue to support the NZIES and will incorporate the outcomes of the Government’s Recovery Plan into our plans to ensure that we look to the future to create improvements for the sector.
International education is based on mutual benefit. It’s good for New Zealand providers, good for New Zealanders and good for our international partners and learners.
Wherever you are in the world, thank you for your continued commitment to international education and New Zealand. We appreciate all your hard work.
Ngā mihi,
Grant McPherson
Education New Zealand Manapou ki te Ao