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• China experts to speak at Business Forum

  

  The second annual South Island Lantern Business Forum will be held on 9 March and is run by ChristchurchNZ, in partnership with Canterbury Employers’ Chamber of Commerce.

  The international keynote speaker for 2018 is Duncan Innes-Ker, The Economist Intelligence Unit (EIU) Regional Director, Asia & Australasia. Duncan, who is based in Hong Kong and a frequent commentator for the BBC and CNN, will speak on the way in which key policies and customer trends in China will shape how businesses will interact and engage with the Chinese market. 

  Also speaking is Dr Bill Liu, successful founder and CEO of Royole Corporation – a Silicon Valley, Hong Kong and Shenzhen-based company that develops rollable displays for smartphones, computers and televisions. His presentation aims to demystify the maze of investor funding and financing options available for companies wanting to make the big leap to manufacturing in China.

  Following the forum is a number of workshops, including one on ‘The Future of The China International Education Market’ led by Shelly Xu, ENZ’s Market Development Manager, based in Shanghai.

  Shelly will discuss trends in China student mobility, preferred overseas study destinations and subject choices, and trends in technology adoption in the Chinese education system. 

  “Knowing how to approach agents and students in China, and understanding the trends in international education demand will help education providers engage more effectively in the market” said Shelly.

  “This Forum provides an opportunity for education providers and exporters to network and explore opportunities to leverage from each other’s activities in China.”

  International students from China are valued at around $1.55 billion to New Zealand. In 2016, 2,923 Chinese students studied in the Canterbury region.  This has grown by 82% since 2012, speaking to the quality and relevance of Canterbury’s international education offering for the Chinese market.

  For more information or to register, click here.

• WREDA brings creative education to Beijing

  John McKinnon, New Zealand’s Ambassador to China, opened the event which included entertainment, a World of Wearable Arts (WOW) model, and Weta senior prosthetics artists.

  The event also saw the signing of a much-anticipated MOU between Victoria University of Wellington (VUW) and Beijing Film Academy.

  VUW Assistant Vice Chancellor Julia Innocente-Jones said the university has expanded its creative and digital programmes, including the establishment of the Miramar Creative Centre in 2017, situated near Weta in Miramar.

  

  Adele Bryant, ENZ’s Regional Director North Asia, said nearly 2,000 Chinese students study in the creative capital each year, with plenty of opportunity for further growth.

  “Creativity is at the heart of Wellington – whether in business, education, the arts, or tech innovations.

  “Events like this help to show that New Zealand is more than just beautiful landscapes, and is home to many lucrative, creative industries.”

  Almost 40 education agents attended the event, taking pictures with the ‘dwarf’ – a New Zealand student transformed by Weta prosthetics artists.

  “The entertainment provided reinforced the relationships between Wellington institutions and the creative industries” said Adele.

  “Agents were dazzled and left with a greater understanding of what the creative capital has to offer their students.”

  You can view the WREDA video about Wellington as the creative capital here. 

• 11 million engagements across channels

  Patrick Holden, ENZ’s Digital Media Project Manager, said this makes it ENZ's single largest marketing campaign yet.

  “We are really pleased with how ENZ’s ‘Future Proof’ campaign has been tracking since its launch on 19 March,” he said.

   New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.

  On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.

  The first ‘dream’ phase of the campaign focused on awareness.

  “We reached over 30 million people and have had 11,757,000 engagements across our digital and social ecosystem.

  “This is the largest qualified audience ENZ has ever achieved in a single campaign.”

  The second phase of the campaign started on 1 April and is focussed on converting the audience into enquiries to institutions. Ten days in, 11,600 referrals have been made.

  The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and is the first campaign integrated with the database marketing platform.

  The third ‘decide’ phase will introduce the My StudyNZ member centre tool for which we received excellent feedback from the pilot prospective student group.

• SIEBA’s 2018 hui is close to sell-out

  With 320 registered delegates, the second annual SIEBA hui on 17-18 May at Te Papa in Wellington is fully booked on day one, with places still available for the dinner and day two.

  The hui will feature 40 presenters from across the New Zealand school sector as well as a range of external experts.

  Author and television host Nigel Latta is this year’s keynote speaker.

  The hui is open to principals, international directors and managers, international deans, administrators and homestay co-ordinators of SIEBA member schools.

  Jennifer Kirkham, SIEBA Professional Learning & Development Operations Manager, who is managing the hui, said it was “very pleasing” to see the hui generate such strong interest across the sector.

  “It shows how SIEBA is continuing to grow in value to its member schools, government agencies and to wider industry.

  “The hui offers a wide range of seminars focused on building cultural competency, the student experience and running an international student business, which will appeal to the variety of delegates attending the hui.”

  The hui includes sessions on meaningful cross-cultural interaction that enrich the experience of all students, mental health and wellbeing needs of international students, and helping schools grow their international student programmes through effective strategic planning, marketing and budgeting, she said.

  “It's also a wonderful opportunity to celebrate the sector’s success, with five International Education Leadership Awards being presented during the conference dinner,” Kirkham said.

  Richard Kyle, ENZ’s Business Development Manager, said ENZ’s relationship with SIEBA, as the school sector peak body for international education, has proven to be a very important government-industry partnership that continues to drive capability, quality and efficiency to the sector.

  “SIEBA also provides advice and advocacy for its members and the wider sector along with other sector peak bodies on themes such as school-to-tertiary education pathways, which help ensure a thriving sector and sustainable growth for industry,” Kyle said.

  Registrations for day two (18 May) of the 2018 SIEBA Hui can be completed on this link.

• ENZ’s Connect seminar series returns in 2018

  The seminars will be hosted by ENZ Chief Executive Grant McPherson and General Manager Industry Development Greg Scott.

  ENZ is planning to use this face-to-face time to listen to industry partners and participants will be encouraged to share insights throughout each seminar. 

  “We want to offer practical support to our industry," Mr McPherson said.

  “To help us achieve this, it would be valuable to hear about your experiences. For example, what are the biggest challenges you face? Where do you see opportunity? How can ENZ better assist the international education industry from your perspective?”

  Attendees will also receive an update on ENZ’s strategic direction and current priorities. What these insights mean for industry and how ENZ’s work can be leveraged will also be discussed.   

  “ENZ looks to do the longer term strategic thinking to help provide real intelligence and direction for New Zealand’s international education industry,” said Mr McPherson.

  The series will involve seven workshops in six New Zealand cities. The seminars are open to all international education professionals. They will be particularly valuable for leaders and international staff from:

  DATE	CITY	VENUE	TIME
  Thursday 14 June	Christchurch	TAIT	0900 - 1130
  Friday 15 June	Dunedin	Dunedin Public Art Gallery	1300 - 1530
  Monday 18 June	Hamilton	Claudelands Arena	0900 - 1130
  Tuesday 19 June	Wellington	Te Wharewaka o Poneke	0900 - 1130
  Wednesday 20 June	Palmerston North	Massey University: Sport and Rugby Institute	1300 - 1530
  Thursday 21 June	Auckland	Cliftons	0900 - 1130
  Thursday 21 June	Auckland	Cliftons	1300 - 1530

   Registration details can be found here. Light refreshments will be served.

   Please note: This event is for representatives from New Zealand education institutions and Education Technology Businesses only.

• My StudyNZ connects students to institutions

  My StudyNZ, an online members’ centre on the Study in New Zealand website, enables students to match with the courses and institutions that best suit them. It is designed for students who are not yet sure what to study and need recommendations.

  Lucia Alarcon, ENZ’s International Digital Programme Manager, said students on the database have been invited to join My StudyNZ, where they’ll be able to create a profile, review personalised study recommendations, shortlist matches and track their progress towards applying for courses and visas.

  “We had very positive feedback when we tested the tool with students – 76% of the students we surveyed found it either easy to use or very easy to use!” said Lucia.

  “My StudyNZ uses a sophisticated algorithm to match students’ preferences with the information in institutions’ profiles on our admin platform. Institutions then receive a ‘priority enquiry’ email for each student they’re matched with.”

  Click here to see an example of a priority enquiry email (please note the details in the email are just for example purposes).

  My StudyNZ will continue to evolve and improve with user feedback and the quality of information entered into institution profiles. No institutions are excluded from the matches. If you are from an education institution and would like to make sure you’re getting the most out of My StudyNZ, please check to see that you have an updated profile in Study in New Zealand, or contact us to find out more: info@studyinnewzealand.govt.nz    

  My StudyNZ showcases the latest best practices in database marketing, and is part of ENZ’s increasing use of digital innovation to give students all the help they need to make the decision to study in New Zealand.

  ENZ is using digital tools such as My StudyNZ to:

  • make iteasier for students to find the right courses
  • gain a deeper understanding of prospective students
  • motivate students to choose New Zealand over other countries
  • reduce costs for institutions by referring higher-quality students.

• Get ready for NZIEC 2018

  Previous NZIEC attendees should keep an eye on their inboxes this week for a special link to confirm their place. Registration for everyone else will open next week. 

  With only 600 places available, we expect a sell-out event, so be sure to get in quick to avoid missing out!

  What’s on offer at NZIEC 2018?

  NZIEC 2018 centres on the theme of Inspiring Global Citizens, and how we can leverage our international education activity to foster global citizenship across the diverse communities of New Zealand.

  We’ll kickstart conference by exploring how we can have global impact from New Zealand with our Inspire Keynote Speaker Yoseph Ayele, Chief Executive of the Edmund Hillary Foundation.

  The digital journeys of international students will be under the microscope by Dr Shanton  Chang from the University of Melbourne. Dr Chang will share his surprising insights into the online behaviours of international students as they move across countries.

  We’ll investigate what our industry can learn from Xero’s Anna Curzon as she outlines how we can develop partnerships for global success. The Xero experience in developing partnerships with customers, partners and others has helped make it Forbes’ Most Innovative Growth Company for two consecutive years.

  

  L-R: Yoseph Ayele, Shanton Chang and Anna Curzon.

  We’re also bringing the international student voice into our plenary sessions with international students talking to delegates about their experiences living and studying in Aotearoa. We anticipate this will provide interesting and heartfelt life stories that delegates can reflect upon. 

  Our Expo Hall has sold out with an amazing array of partners joining us to connect and engage with delegates over the two days. And, as ever, we have a surprise or two up our sleeves – stay tuned in the lead-up to conference to find out more!

  Programme format changes

  This year, we’ve put back-to-back complementary breakout sessions together into 1hr 20-minute sessions. While you are still free to sneak between sessions, we hope this format will help reduce the amount of time you have to spend navigating around the venue and allows you time to really focus on a particular theme. 

  We’ve also staggered the timing of our pre-lunch breakout sessions, with some starting 15 minutes earlier than others to help reduce those dreaded lunch queues. 

  Pre-conference workshops

  Remember to check out the pre-conference workshops offered by our programme partner, AFS New Zealand. These workshops are a great way to grapple with global competence in an in-depth way prior to conference kicking off the following morning. You can register for these breakouts direct with AFS or during registration.

  About NZIEC

  The 27^th New Zealand International Education Conference and Expo (NZIEC) will be held at Te Papa in Wellington on Thursday 9 and Friday 10 August. Pre-conference workshops will be held on the afternoon of Wednesday 8 August. Find out more about NZIEC at www.nziec.co.nz

• ATEED launches new Auckland strategy to guide visitor economy

  ATEED General Manager Destination, Steve Armitage, says while more visitors are good news economically, the growth comes with challenges. 

  “People travel to Auckland to experience the many things our region has to offer. For some, it’s the world-class food and wine; for others, it’s the sporting, cultural and business events; or international students, who come from around the world to study at our learning institutions,” said Steve.

  “It’s important that we continue to attract visitors to support and create jobs and amenities that benefit locals and visitors…so that Auckland is better off not just economically, but also socially and environmentally.”

  The strategy outlines six strategic imperatives and key focus areas, and a comprehensive list of actions to deliver these, with two directly relating to international education:

  -   A Captivating Place: A region that entices visitors to stay longer and that locals love more than ever. Actions include developing an international student visitor plan. 

  -   A Skilled Place: A region where more young men and women are choosing globally relevant careers in the visitor economy. Actions include developing a visitor sector training and employment strategy for youth and enhancing standards across the service sector.

  Destination AKL 2025 was guided by an industry leadership group, and involved extensive consultation including interviews, workshops and discussions, as well as international benchmarking and surveys.

  ENZ Chief Executive Grant McPherson, who was part of the industry leadership group, says that ATEED is showing real leadership in the way it is looking at its visitor plan.

  He said this is evident in the way the strategy is based around destination management and not just attraction. This should ensure visitors are acknowledged as an asset to the Auckland region – a perspective that will reflect positively on the experience visitors go on to have in Auckland.

  “International students are an important part of the visitor community and we are delighted that the strategy reflects this through the inclusion of an international student visitor plan.”

  "The strategy has involved significant cross-industry collaboration to get to this point, and the plan is to keep this going. We are very optimistic about the direction Auckland is heading in and are looking forward to working with Auckland to bring it to life.”

  Click here to read or download Destination AKL 2025.

• Kiwi finalists shortlisted for PIEoneer awards

  The PIEoneer awards celebrate innovation and excellence in international education and are organised by PIE, publishers of the PIE Review magazine.

  The New Zealand finalists are:

  • ENZ, Study AKL and Niesh employment app (Public/private partnership of the year)
  • SIEBA                                                             (Association of the Year)
  • ENZ 1 million cent scholarship                       (Marketing campaign of the year)
  • Fortune by Chasing Time English                  (Digital innovation of the year)

  

  ENZ’s 1 million cent scholarship campaign, celebrating Study in New Zealand's social communities reaching 1 million social followers by giving away a scholarship, is a finalist for ‘Marketing campaign of the year’. The campaign generated 1,195 applications, delivered 10,000 new followers and achieved a whopping 20% engagement across our posts (1% is the benchmark for success). 

  ENZ’s partnership with ATEED and the student-owned services organisation Niesh was also a finalist in the ‘Public/private partnership of the year’ category. Together, we developed the Niesh Jobs Platform, an innovative app that provides international students with job opportunities and advice on how to prepare themselves for employment in New Zealand.

  A full list of the finalists can be found here.

  Winners will be announced in September.

• Mortal Engines trailer showcases Kiwi creativity

  ENZ and the New Zealand Film Commission partnered with Universal Pictures, MRC and Hungry City Limited on the Mortal Engines promotion – recognising the benefits the production will bring to New Zealand including promotion of education.

  Kristen Meads, ENZ’s Director Student Engagement, says the film showcases New Zealand’s education strengths in the creative arts which offer graduates global career opportunities.

  “Production of this film took place entirely in New Zealand – not for our scenic landscapes but for our world class professionals in the creative industries sector. Some 98% of the crew were New Zealanders!

  “For international students interested in these fields, this shows New Zealand is a modern and creative country that offers world-leading and practical, creative arts education.”

  Kristen says a marketing plan is taking shape to share the stories of recent graduates and industry professionals who worked on Mortal Engines.

  "These stories will be shared across our one-million-strong social communities, paid digital advertising programme, worldwide PR, events and other in-market activities.”

  The Mortal Engines trailer has been a big hit with our Study in New Zealand Facebook followers. A post on the SiNZ Facebook page this morning has already reached over 13,000 followers, with more than 2,000 video views and a high engagement rate of 7.9% (the benchmark is 1%).

  Check out the trailer here.

  Mortal Engines opens worldwide December 2018.