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International students report high satisfaction as New Zealand sees steady recovery in enrolments
This year, 87 percent of students gave a positive rating of their overall experience, maintaining the upward trend seen in 2024 (86%). The proportion of students who rated their experience as ‘excellent’ rose to 43 percent, a two percent increase from the previous year.
These strong satisfaction results come as international student enrolments in New Zealand continue to grow. Between January and April 2025, 63,610 international students were enrolled with New Zealand education providers, a 16% increase compared to the same period in 2024 (54,690), and a 49% increase on 2023 (42,700).
All education subsectors saw growth, with Private Training Establishments (PTEs) showing the strongest increase at +41% compared to 2024.
China and India remained the top source markets, followed by Japan, South Korea, Sri Lanka, USA, Nepal, the Philippines, Thailand, and Germany. Notably, Sri Lanka rose to fifth place (from ninth), and Nepal to seventh (from eleventh), reflecting shifting dynamics in student mobility.
What students value most
Students were most positive about the people and connections they made in New Zealand (92%), the quality of their education (90%), their arrival and orientation experience (89%), the ease of making study arrangements (87%), and their overall living experience (87%).
International students’ experiences of making study arrangements have notably improved, with 80 percent of students rating their experience with the visa application process positively (up from 78% in 2024), and 74% positively rating the time taken to get their visa (up from 64%).
Education New Zealand and Immigration New Zealand will continue to collaborate on provision of information to students to ensure an enhanced student experience.
The survey also shows an increasing proportion of international students regard New Zealand as offering good value for money, with positive perceptions rising from 65% to 76%.
Education New Zealand's Chief Executive, Amanda Malu, said the results reflect New Zealand’s ability to provide a high-quality education within an environment that fosters meaningful connections and relationships.
“This is encouraging news for New Zealand. The fact that students continue to rate their experience here as excellent is a credit to our education providers and speaks to the warmth of the welcome our communities extend to international students,” she said.
“We’re seeing a steady and encouraging recovery in international education. It’s not a boom, but a sign that our collective efforts are making a difference. What matters most is that students are not just coming to New Zealand, they’re having a high-quality experience that supports wellbeing and a sense of belonging.”
“Under the International Education Going for Growth Plan, we’re focused on thoughtful, sustainable growth. These insights help us ensure that our progress is not just about numbers, but about delivering long-term value to students, communities, and the wider economy.”
Education New Zealand’s Director Insights and Performance, Marie Clark, said the survey continues to be a key piece of work for ENZ and a useful tool for the international education sector.
“It remains the only national survey focused on international student experience in all subsectors in New Zealand. With several years of data now collected, we’re building a meaningful picture of student experience over time,” she said.
“The ability to break down insights by variables like country, sector, and gender makes the dataset especially useful. We expect the report and Tableau dashboards will be very practical resources for anyone working in the sector,” Clark added.
For further information:
- Visit Tableau Public to access the data sets: International Student Experience Survey 2025 | Tableau Public
- Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao
sai.raje@enz.govt.nz | +64 21 479 649
Notes to Editors:
About the New Zealand International Student Experience Survey 2025
The survey aims to better understand the overall experience of international students enrolled with New Zealand education providers, as well as recent graduates. It also identifies areas for improvement to enhance the student journey.
Fieldwork was conducted from 28 April to 19 May 2025 with 5,420 respondents across all education subsectors and stages of study.
About Education New Zealand Manapou ki te Ao
Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.
With approximately 85 staff in 13 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (New Zealand Institute of Skills and Technology Te Pūkenga), and universities.
Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
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Replacement for China’s discontinued JSJ List announced
JSJ is the abbreviation in Chinese for ‘Website of Information on International Education Affairs Supervision and Management’ (Chinese Pinyin: Jiaoyu Shewai Jianguan Xinxiwang; Chinese Characters: 教育涉外监管信息网). Since 2003, this had been a key portal used by Chinese students and families to find information on overseas institutions. To be added to the JSJ list, providers had to apply to China’s MoE for approval but in late 2022, the JSJ List for all countries was removed from the JSJ Website. Education New Zealand Manapou ki te Ao (ENZ) has been informed that this list will not be returning.
A new list of international institutions was released in late 2023 on the Smart Education of China website (Chinese Pinyin: Guojia Zhihui Jiaoyu Gonggong Fuwu Pingtai; Chinese characters: 国家智慧教育公共服务平台). This is an official government website supplying standardised information and services on education to the public.
New Zealand institutions will appear on the new list if a student had a qualification from that institution successfully verified by the Chinese Service Centre for Scholarly Exchange (CSCSE), within the past five years. The CSCSE is the agency under China MoE mandated to provide verification of foreign qualifications. It should be noted that the CSCSE’s scope of services extends only to qualifications at the equivalent of Level 5 and above on the New Zealand Qualifications and Credentials Framework. This process is automatic, and institutions cannot apply to China MoE or CSCSE to be listed. A summary of the New Zealand Higher Education Institutions included on this CSCSE list (as of January 2024) can be found here.
Notably CSCSE has an existing list of overseas institutions which have issued qualifications that students have successfully verified through the agency. The information on the Smart Education of China website replicates this list. Any updates to the listed institutions will be made to both lists simultaneously. The CSCSE List is available (in Chinese) here - https://yxcx.cscse.edu.cn/rzyxmd?aisiteOutPageId=515a44d6f5774554a701ff1b20802c0b
If you have any questions in relation to the above that relate to qualification recognition, please contact the NZQA team at: internationalunit@nzqa.govt.nz
If you have any questions in relation to the above that relate to the China market, please contact ENZ’s China team – China@enz.govt.nz
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Asia
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New Zealand star of the show in leading Brazilian international education magazine
In late April, the Consulate-General of New Zealand in São Paulo welcomed professionals from the international education sector for the launch of Belta's magazine ei – International Education. The event served to celebrate New Zealand as the magazine's feature country and was attended by government officials and Brazilians who studied in New Zealand institutions and now hold prominent positions in their professional fields.
Belta (Brazilian Language and Travel Association) brings together the leading Brazilian agencies offering travel programmes focused on international education. Agents associated with Belta are recognised for the safety and excellence of the services they provide to students.
The New Zealand delegation from Universities New Zealand, composed of representatives from five of the country's eight universities, and CAPES LATAM were present at the Consulate for the magazine launch event during their stay in Brazil for strategic meetings at FAUBAI 2024, Brazil's largest conference focusing on higher education.
ENZ’s Bruna Natale with the delegates from New Zealand.
Belta's publication is a quality reference for those seeking information about studying abroad. It is published annually and serves as a guide for those interested in experiencing international education. It is distributed at exchange fairs, travel agencies, and schools throughout the year. This is the third time that Belta's magazine has featured New Zealand's international education on its cover.
The guests were welcomed by the Ambassador of New Zealand in Brazil, Richard Prendergast, the market development manager of Education New Zealand Manapou ki te Ao (ENZ) in Brazil, Bruna de Natale, and Belta's president, Alexandre Argenta.
"Aotearoa New Zealand is open to Brazilian students, offering excellent education, institutions that prepare for future challenges, and a great quality of life, with safe cities and a friendly population," said Ambassador Prendergast at the event's opening.
Guests watch Ambassador Richard Prendergast’s speech.
Bruna de Natale states, "Highlighting New Zealand education in Belta's magazine is essential for Brazilians to be aware of the quality of education offered in Aotearoa New Zealand." Bruna also emphasises that "the magazine directly engages with the audience interested in studying abroad, reaching exchange fairs and agencies from all regions of Brazil, so it is a strategic visibility for positioning the quality of New Zealand education."
Representatives from exchange agencies who attended the reception conversed with members of the Universities New Zealand delegation and Brazilians who had studied in New Zealand.
"We have strong connections with Latin America in general, and especially with Brazil, but we want to strengthen and expand these partnerships," said Bronwen Kelly, Deputy Chief Executive of Universities New Zealand. Participating in strategic events, like today's launch and the FAUBAI conference, is a significant step towards bringing our institutions closer together and paving the way for academic exchange," Bronwen added.
In addition to Alexandre Argenta, Maura Leão, Director of International Relations at Belta, attended the event. Both were in New Zealand in March on a familiarisation trip organised by ENZ to introduce the country as an education destination.
"I've just returned from a fantastic experience in New Zealand," said Maura Leão during the event. "It's a country with many wonderful opportunities for students. I visited schools, universities, English language schools, and high schools. The experience was very positive. For us who work in education, it's essential to have this opportunity to share impressions with families who want to send their children to study abroad," said the executive.
The online version of the magazine can be found here: Revista ei! 2024 by Associação Belta - Issuu
Bruna de Natale with Belta’s International Relations Director, Maura Leão.
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