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  • 'Ask New Anything' campaign update

    ENZ’s most technologically sophisticated campaign yet, ‘Ask New Anything’, is now live and we invite New Zealand education providers and ENZ Recognised Agencies to join us.

    Aimed at prospective students, ‘Ask New Anything’ takes 100 questions frequently asked by international students considering New Zealand as a study destination and provides unscripted video responses from real international students, sharing their first-hand knowledge of studying and living in New Zealand.

    All 100 Q&A videos are available on YouTube for New Zealand education providers and ENZ Recognised Agencies to use in your own marketing. The hero video, featuring a series of students answering the question “What surprised you about studying in New Zealand?” is available for download on the ENZ Brand Lab.

    Digital media advertising will run for the next six weeks in 14 key markets: Brazil, Colombia, France, Germany, India, Indonesia, Italy, Japan, Korea, the Philippines, Thailand, the United Kingdom, USA, and Viet Nam. We encourage you to make use of the content and to leverage the campaign during this time. 

    By interacting with Tohu - the Study in New Zealand chatbot, or directly with current students through Instagram Live events and on a new Facebook group, prospective students can ‘Ask New Anything’. The chatbot technology, use of social channels and content localisation mean every prospective student will have a unique and personalised experience.

    At time of writing, these Q&A videos are currently trending on Tohu: 

    1. What are New Zealanders like?
    2. Are there any postgraduate training opportunities in New Zealand?
    3. What’s the learning style like at New Zealand schools?
    4. Are the facilities high quality in New Zealand?
    5. How many different cultures are at a New Zealand school?

    The bespoke ‘Ask New Anything’ campaign was launched in China this week, using China-specific technologies and platforms. Read more about the China campaign on the ENZ corporate website.

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  • From the Acting CE: NZIEC KI TUA a great success

    Kia ora e te whānau, 

    What a few weeks it has been! The 31st New Zealand International Education Conference (NZIEC) KI TUA was the absolute highlight of the past month. It was a huge success and a huge undertaking involving all parts of the Education New Zealand Manapou ki te Ao.  

    It was an incredible honour for Manapou ki te Ao and the international education sector to have the President of India, Honourable Smt Shrimati Droupadi Murmu, address delegates.  

    In her keynote, President Murmu spoke about the strong and growing education ties between India and New Zealand and about how she saw education institutions in both countries collaborating in a number of fields, including vocational education, machine learning, AI, environmental studies, as well as cultural exchanges. She also placed great importance on the power of knowledge as an enabler of connections between our people. In closing, she expressed heartfelt gratitude to ENZ and our Government for honouring India in such a special way. 

    I also attended the State banquet at Government House in honour of the Indian President and took the opportunity to brief Ministers and senior New Zealand Inc officials present on the value of the President’s attendance and words at our conference.  

    Ahead of the conference, ENZ Board Chair Tracey Bridges and I were delighted to welcome Dr Fanta Aw, the Executive Director and CEO of NAFSA, and Dr LaNitra Berger, a NAFSA Board member, with a mihi whakatau at our Wellington office.  

    NAFSA, which is the Association of International Educators, annually hosts the largest global professional learning and networking event for all international educators and organisations that support international education. The meeting was a welcome opportunity to connect with the leaders of this important organisation. Dr Aw’s keynote laid clear the importance of international education and the challenges it faces.  

    I am incredibly proud of what was achieved collectively by ENZ and the whole sector at NZIEC KI TUA. It speaks positively of the progress made over the past two years since the borders reopened and the energy and drive we are all bringing to keeping the momentum. 

    To those of you that made the time and for the many who travelled from afar to attend, thank you! It was an absolute pleasure to have you in Te Whanganui-a-Tara Wellington. 

    Ehara taku toa i te toa takitahi, engari he toa takitini  

    My success should not be bestowed onto me alone, it was not individual success but the success of a collective.   

    Ngā mihi  

    Dr Linda Sissons 

    Acting Chief Executive 

    Education New Zealand | Manapou ki te Ao  

  • NZ’s education brand remains stable despite border closures

    A recent presentation by Jason Cate of Kantar, who carried out the 2022 annual brand survey for ENZ, considers two broad questions: 

    • How is the demand for international education changing post-Covid 19? 
    • How is New Zealand’s brand as an education destination being impacted? 

    “This programme tracks perceptions of New Zealand as an education destination globally, but also specific association statements and overall sentiment, appeal and attractiveness,” Jason Cate says.  

    “It’s always interesting to see how this develops and changes over time, particularly over the last couple of years, given all the challenges.” 

    More than 4,800 potential students were surveyed online across 11 priority countries, as well as their parents in some markets. The 16-24 year olds surveyed were mostly current students, and all of them were considering further study in an offshore, English-speaking country. 

    Jason Cate says the survey shows the overall nature of demand for offshore education is stable in 2022, and only slightly lower than before Covid-19.  

    The core reasons why students are considering studying offshore haven’t changed: 

    • to live and travel overseas 
    • to meet new people 
    • to enhance their employability. 

    The survey shows there has been a significant reduction in the proportion of students delaying their studies because of Covid-19 (from close to half of students to around one third), but the proportions of students considering both study offshore and at home, or study offshore and online, have increased. In other words, there is a shift in their preferences for the mode of delivery. 

    Across most of our key partner countries, perceptions of New Zealand are relatively constant, with the only change being a small decline in awareness. New Zealand again tussles with Singapore for the fifth strongest brand in student mobility among English-speaking countries. 

    For more details about global demand and perceptions of New Zealand’s education brand in individual markets, you can listen to the full presentation on Intellilab here, by registering and logging in through MaiENZ. 

     

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  • New Zealand experience grows global indigenous network

    A special bond forged through a Study Abroad programme, involving Vermont’s Champlain College and Auckland University of Technology (AUT), was marked by the gifting of a unique pare whakairo (carved doorway mantel) to the US College in September.

    Called Te Hononga (The Convergence), the pare whakairo was created by kaiwhakairo (Māori carver) Pahi O’Carroll over four weeks in residence on the Champlain campus. 

    The pare is unlike any other. It is carved from a wood native to the area – black walnut – and evokes values, beliefs and traditions common to both Māori and the indigenous people of Vermont, the Abenaki.

    The relationship between Champlain and AUT dates back five years, when New Zealand Honorary Consul and trustee of Champlain College, Dr George Burrill, first established a study abroad exchange programme between the two institutions. To date, over 100 students have participated.

    One of the highlights of American students’ time at AUT is the Noho Marae programme.

    “Every year students tell us how the Noho Marae programme has profoundly impacted them,” ENZ General Manager – International, Lisa Futschek, says. “It turns them into lifelong advocates for New Zealand, its education system and Māori culture.”

    Run by AUT Senior Lecturer in Māori and Indigenous Development, Jason King, the mini-course includes basic Te Reo Māori, Māori mythology, waiata (songs) and cultural customs. It includes with a noho marae (weekend-long marae experience). 

    King describes the course as “the base of a tree, from which branches and leaves grow”. 

    “The course puts indigenous goggles on students,” he says. “It opens them up to areas of discussion with their own indigenous people.

    “My ultimate aim is to connect us not only globally, but indigenously.”

    Thanks to their connection to Māori via AUT and the Noho Marae programme, Champlain College made a formal connection to their own indigenous people, the Abenaki tribe. A representative from the Abenaki was present at the unveiling of Te Hononga. 

    Many US students choose to keep in touch after they return home through the student-led Whānau Councils. These were first established in 2010 after students from Europe were so moved by their AUT marae experience that they set up their own group to maintain their connection to New Zealand and each other. There are now three Whānau Councils across Europe and the US actively supported by AUT.

    For the European council’s 10-year anniversary, members of group are planning to return to New Zealand – this time with their partners and children.

    “We tell them during the Noho Marae, after studying in New Zealand you are whānau for life,” King says.

  • Around the world in five

    VIET NAM

    Hanoi boosts educational cooperation with New Zealand

    A memorandum of understanding (MoU) on cooperation between Education New Zealand and the Department of Education and Training of Hanoi was signed in the Vietnamese capital city on October 29.

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    NEW ZEALAND

    Otago Polytechnic hosts leading Chinese educators

    Otago Polytechnic is this week hosting senior leaders from 10 leading Chinese vocational education institutions, illustrating the range of innovative and inspirational ways teaching and learning is delivered.

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    AUSTRALIA

    Australia is attracting more students from Latin America than ever before

    Latin America is emerging as the fastest-growing region for international enrolments, but while Australian private training providers are leading the way, those in the sector say universities have more work to do.

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    CHINA

    China unveils new push for excellence in undergraduate programmes

    The Chinese government has outlined a plan to reform the quality of undergraduate teaching, courses, and evaluation procedures at its universities in order to improve the employment prospects of students coming into the labour force.

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    INDIA

    More than 750,000 Indian students abroad in 2018

    Over the past five years India has become not only the world’s second-largest source market – after China – but also one of the fastest-growing sources of outbound students.

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