26 January 2022 at 9:30 am
Masterclasses for German audience to launch Sustainability Guide
Nearly 300 German students and academics joined two Masterclass sessions in November 2021, to learn about New Zealand’s unique perspectives on sustainability, and launch our recently-developed guide to studying sustainability in Aotearoa New Zealand
Organised by Education New Zealand Manapou ki te Ao, the online masterclasses gave students a taste of New Zealand education from two high-calibre speakers, Prof Krushil Watene from Massey University and Dr Regina Eisert from Victoria University of Wellington.
Prof Watene outlined a Māori perspective on sustainability and explained how indigenous viewpoints help to solve global problems. Dr Eisert shared insights about life and research in Antarctica, and photos and videos of her up-close experiences with Antarctica’s wildlife.
The Masterclasses were promoted through a tailored social media campaign. Our in-market team worked closely with our German PR agency and leveraged their wide networks in both Germany and New Zealand.
“The Masterclasses were a great initiative to raise awareness of New Zealand’s education system and its long-standing expertise in many sustainability-related areas. The strong engagement in the Q&A sessions showed how interesting New Zealand’s perspectives are to a German audience,’’ says Olga Elli.
For every participant ENZ has donated a native tree in New Zealand by partnering with Trees that Count, a New Zealand conservation charity.
For more information on the Masterclasses and the Sustainability Guide please contact Olga Elli, Market Development Manager Europe, firstname.lastname@example.org.