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The Strategic Roadmaps were developed in 2014 by New Zealand's international education industry to guide its future growth and success towards 2025.
The six sector specific roadmaps and one overarching industry roadmap reflect the culmination of nine months of industry effort to map out the ‘strategic choices’ and ‘specific actions’ which have been identified by each sector as key enablers of their future success.
The roadmaps themselves were produced through a consultative industry-led process involving an extensive series of sector workshops, innovation cafes, and in-depth interviews with a large number of industry participants and experts.
ENZ was pleased to have been able to work with each sector to both prioritise the most important strategic choices for each sector and to support the implementation of a number of key strategic actions.
In 2015 ENZ held a number of roadmap ‘pit stop’ workshops in Auckland, Hamilton, Wellington, Christchurch, and Dunedin to provide the opportunity to review the progress that has been made since 2014 towards industry’s international education goals and to re-prioritise future actions to sustain ongoing success. A progress update report was developed to summarise the progress that had been made. You can download a copy of the 2015 Progress Update here.
The roadmaps contain a number of 'strategic choices' and 'specific actions' which have been identified as key enablers of future success.
Download a copy of your sector's strategic roadmap below.
- University sector
- PTE sector
- School sector
- ITP sector
- English language sector
- Educational services and products sector
- International Education Industry Roadmap
Where to from here?
A roadmaps analogy was used throughout this process because it was always going to be about the journey as well as the destination. Education New Zealand will continue to support industry to in their international education journey by:
- Working with providers, peak bodies, sector groups, regional bodies and other key stakeholders to widely communicate the sector and industry roadmaps.
- Working with each sector to develop a joint work plan that will identify what the highest priority projects are and who (industry, ENZ, or jointly) will lead them.
- Working with each sector to develop the detail of how each priority sector-focused project will be approached, what costs and benefits can be delivered, and when it can be delivered.
- Facilitating the establishment of a cross-sector project steering group to lead a collaborative approach to high priority roadmap projects that require a multi-sector or pan-industry approach.
- Working alongside each sector and the cross-sector project steering group to support the implementation of the agreed high priority roadmap projects for future years.
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Audience welcomed by kapa haka-NAFSA
This year the conference took place in Denver, Colorado and through Education New Zealand’s (ENZ) stepped-up investment in the conference, an increased profile of New Zealand education opportunities was evident throughout the week.
ENZ’s platinum sponsorship of this year’s conference provided New Zealand with a speaking slot for the New Zealand Ambassador to the US, Tim Groser, at the beginning of the opening plenary session, a 10-minute performance by Te Tini a Maui, a kapa haka group from Vancouver during the opening plenary, and the screening of a video about New Zealand education at all plenary sessions throughout the conference.
Other sponsorship benefits included the inclusion of flyers in the conference satchels and digital tote bags of the approximately 10,000 registrants, banner advertising in the online conference programme, and the opportunity to showcase New Zealand culture and education opportunities on the expo hall soundstage.
The ENZ-sponsored opening plenary was a very proud moment for all New Zealand representatives, and NAFSA organisers said it would be a hard opening act to follow. A great kapa haka display prefaced by a heart-felt speech by the group leader about the importance of education and people, welcomed over 6,500 delegates into the conference theatre. Ambassador Groser’s speech had the audience in turns cheering (a thinly-veiled reference to Trump) and gasping (domestic fees for international PhD students in New Zealand).
The increased New Zealand profile throughout the Expo was notable to New Zealand representatives and delegates alike. “NAFSA 2016 may well go down as the Kiwi NAFSA,” said Jason Cushen, Deputy Director International at the University of Otago. “Our booth was widely admired, the New Zealand function on the Tuesday evening was the talk of the conference, the kapa haka performances were show-stoppers and Ambassador Groser's address was well received. As an institution, the University of Otago, couldn't have been happier with how the week went.”
ENZ will be a platinum sponsor of NAFSA 2017. If you are interested in discussing opportunities to attend next year’s conference, which will take place in Los Angeles at the end of May next year, please contact Amy Rutherford, Director of Education, North America.
New portal shows students around New Zealand
The Study in New Zealand website will soon have a regions portal to show international students what it would be like to study, live and work in different parts of New Zealand.
Students will be able to access information, search options, maps and interactive tools about New Zealand, which is divided into 15 regions for the purposes of this project.
The portal aims to increase referrals from Study in New Zealand to institutions and regional cluster websites around the country.
The Study in New Zealand website already has a New Zealand regions section showcasing tourism attractions, but it isn’t targeted to meet the needs and interests of students. The new portal, to be launched in July, will focus on letting students know about specific advantages of studying, living and working in each regions.
Education New Zealand (ENZ) worked in partnership with our regional network of representatives to identify value propositions for each region. We also set up a Regional Reference Group, consulting the group at every stage of the project.
The project is part of the Regional Partnership Programme, launched in 2013 to support the development and growth of international education in selected regions.
It contributes to one of ENZ’s key Statement of Intent targets which sets out to ‘increase the proportion of international students enrolled to study in regions outside of Auckland’.
Our new regions portal taps into a trend highlighted in a recent ICEF Monitor article, which highlights that location is an important factor in the decision to study abroad.
ICEF Monitor reported that international students considering an education institution look closely at the city or town’s key offerings including weather, cultural and recreation opportunities before committing to study there. The article used New Zealand as an example, referring to our ‘notable destination marketing-based campaign’.
Gambier Islands students ‘snowstruck’
The 33 students and their guardians spent three days travelling from their home in Mangareva Island, the largest island in the remote Gambier archipelago, which is more than four hours’ flying time south of Tahiti, to reach Taupo.
This remoteness means the Gambiers are known as 'the islands at the end of the world'. With a tropical climate, coral white sands, coconut palms, mountainous peaks and expansive fishing lagoons, the French-administered Gambiers are most famous for their black pearl industry. The 14 islands are also a popular sailing destination.
Unaccustomed to Taupo temperatures, the group – a sizeable proportion of the entire 1530 Gambier population – had to borrow warm clothing from their homestay families when they arrived. There are no clothing shops and very few stores on their remote island. The teenagers quickly discovered Taupo's shops and got busy buying clothing and gifts to give to their families.
As part of their two-week English immersion course, the students took part in activities in and around Taupo, including indoor climbing, meeting pupils from Taupo-Nui-a-Tia College and visiting a marae. The visitors could understand the Māori language, as their local Marquesan language is similar.
However, the highlight of the trip was two days spent learning to ski at Happy Valley, the “magic carpet” learner slope of Whakapapa Ski Area on Mt Ruapehu near Taupo.
Parents and teachers accompanying the group said Taupo Language School was recommended by Air Tahiti nui because it could offer the skiing and adventure activities, and the town is an easy and safe place to shop. They spent nine months planning and fundraising, although some expenses were subsidised by local government.
One of the parents, Denis Salmon, said they were pleased with how much the students' English had progressed.
"Not only have they become more independent and confident, but they now realise the importance of learning this language."
Taupo Language School director Rose Blackley said attending multi-cultural classes meant the students made friends with Saudi, Chinese, Japanese, Thai and South American nationals.
Oldest Korean education agency files for bankruptcy
Korean local media reported that Uhak.com has failed to pay up to NZ$2 million in tuition fees to its partner education institutions around the world, impacting approximately 200 of Uhak.com’s clients.
Uhak.com had facilitated paying clients’ tuition fees to international education institutions. The company would receive the fees from parents two to three months in advance, and receive commissions from the overseas providers for the service. The company is alleged to have used clients’ tuition fees to pay its expenses.
Uhak.com sends around 3,000 students per year to education institutions around the world. Over the past two years, the agency had sent over 100 students to New Zealand’s English language providers.
Established in 1981, Uhak.com operated 12 offices in Korea and had branches worldwide including Auckland. The company’s revenue in 2015 was approximately NZ$13 million.
In 2014, Canadian education group Loyalist Group Limited acquired Uhak.com for NZ$10 million.
ACG expands its New Zealand vocational group
ACG Group Chief Executive, John Williamson, said that acquisitions are part of ACG’s plan to broaden its portfolio of high-quality educational services.
“With ongoing demand for recognised, quality educational qualifications, we are well positioned to grow, either through developing new offerings ourselves or acquiring providers whose philosophies and standards match ours,” said Williamson.
ACG’s vocational diplomas, degrees and courses are offered in a range of creative industries such as IT, tourism and hospitality, trades and services, health, and early childhood. The acquisitions will now see ACG delivering education to over 12,000 students through its 35 campuses across three countries.
ACG’s other institutions include Yoobee School of Design, New Zealand Management Academies, New Zealand School of Tourism and New Zealand Career College.
Animation College is New Zealand's leading character animation college, delivering both traditional and 3D animation courses. AMES is one of New Zealand’s top IT education providers, while South Seas Film & Television School is a leading film, television, screen acting, animation and photography training institution.
Swedish students experience New Zealand at ACG
ACG has partnered with a number of private Swedish high schools as part of a sister-school project, which saw a group of Swedish students and teachers land in Auckland in mid-February for a New Zealand study experience.
The Swedish students are from the Swedish IT High Schools in Helsingborg, Gotheborg and Uppsala. During their three weeks in Auckland, the students have divided their time between ACG Senior College and ACG Yoobee School of Design – exploring practical study and pathway opportunities.
As well as experiencing the daily life of an Auckland student, the Swedes have also enjoyed a variety of activities, including day trips to Waiheke Island and Tiri Tiri Matangi Island.
Evelina Friman, from Gothenburg has enjoyed her experience, and said she would definitely recommend New Zealand to other students.
“The city, diversity and people are amazing. The teachers and the schools that we attended were great as well. The locals are very friendly and make you feel like part of the community.”
“I enjoyed ACG Yoobee School of Design the most – to have the opportunity to film in such beautiful nature is a blessing.”
Each year through a programme called Atlas, the Swedish government provides funding to high schools looking to establish international links with schools from around the world.
ACG’s Director of Marketing, International, Kim Harase, half Swedish herself, was quick to respond.
“For ACG, this is a great opportunity to develop an exchange with like-minded students and teachers from a country that shares many values with New Zealand, including a love of nature, respect for individuality and a commitment to interaction with the world,” said Kim.
Last year, ACG invited a group of Swedish teachers to Auckland and together developed the project to send the first Swedish students to ACG. Further visits from Swedish teachers and principals in 2016 saw interest grow in New Zealand as a study destination.
Olga Elli, ENZ’s Education Marketing Manager – Europe, said teachers and students in Sweden know New Zealand for its quality education system and lifestyle balance.
“Many Europeans view New Zealand as a place to learn both in and out of the classroom. The ‘adventure’ of study in New Zealand is what drives many Scandinavians to come here,” said Olga.
The students will head back to Sweden at the end of this week, but ACG is already planning to reunite them with their new Kiwi friends.
“The long-term plan is for New Zealand students and teachers to go to Sweden as part of a genuine two-way exchange,” said Kim.
“We are delighted with the experience and look forward to further expand the collaboration.”
Thai delegation visits New Zealand
In light of the Thai government’s new plan to develop a skilled workforce to meet industry demand, ENZ saw an opportunity to connect RMUT with New Zealand providers.
RMUT has a network of 40 campuses across Thailand, which are most similar to New Zealand ITPs. RMUT has a particular interest in customised, short-course training in New Zealand, and would like to see the establishment of an English language centre in Thailand.
The visit showcased New Zealand’s focus on practical skills and innovation in the classroom, with ENZ setting up meetings with Auckland University of Technology, Unitec, Air New Zealand Aviation Institute, Wintec, Wellington Institute of Technology, Whitireia Institute of Technology, Massey University, Otago Polytechnic and the University of Otago Language Centre.
Jaruwan Pongjaruwat, ENZ Programme Manager – Thailand, said the visit created a comprehensive understanding of New Zealand’s education system and fields of expertise.
“The RMUT group especially enjoyed the unique cultural experience and appreciated the welcoming and friendly New Zealand people.
“We visited some classrooms and they were able to see first-hand the practical learning environment.”
The visit is already showing positive results, with one RMUT president inviting selected New Zealand institutions to visit Thailand for further discussions.
Korean college adds Auckland to curriculum
From 2019, 120 Korean tertiary students from the college will come to Auckland each year, attending either the Auckland Institute of Studies (AIS), Academics College Group (ACG) or Cornell. They will spend 12 months gaining practical experience in the region as part of their three-year training course.
Koguryeo College teaches a range of courses in aviation, food science, natural energy, engineering, tourism and hospitality.
Auckland Tourism, Events & Economic Development (ATEED) International Education Manager Henry Matthews says the new partnership arose after ATEED hosted a group of visiting principals from Korea earlier this year as part of a professional development programme.
“The principals were so impressed by the warm welcome, the high standard of education institutes and great Kiwi lifestyle, they suggested to the college that Auckland would be the ideal study destination,” he said.
“For Korean students, gaining international work and study experience can put them ahead of other candidates when they’re looking for employment after their studies.”
As part of the agreement, Koguryeo College will also offer two scholarships for New Zealand and international students based here to go to Korea, learn the language and take part in the college’s various training programmes.
Korea is the fourth largest market for the international education sector in New Zealand. Some 5,000 Korean students base themselves in Auckland, contributing $167 million a year to the region. This new agreement will deliver an additional $3.5 million per year to the regional economy.
Japanese schools look to New Zealand
Led by ENZ, the seminars provided an opportunity for schools from the Wellington and Whanganui regions to meet their Japanese counterparts and discuss how they could partner together.
ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said while initial expectations from New Zealand providers was that the demand would primarily be for short-term group visits, the Japanese schools showed enthusiasm for a variety of programmes including group visits and long-term students.
“As awareness of New Zealand education grows in Japan, so does the demand – as seen by the school market showing year-on-year growth,” said Misa.
"Japan is a market where school-to-school relationships deliver outcomes for both parties."
“These opportunities will only continue to grow as the Japanese government accelerates plans to promote internationalisation as we get closer to the Rugby World Cup in 2019 and the Tokyo Olympics and Paralympics in 2020.”
Air New Zealand partnered with ENZ on the seminars, and will sponsor 10 Japanese schools to visit New Zealand to progress school relationships.
The seminars were also an opportunity for John van der Zwan, Executive Director of the Schools International Education Business Association (SIEBA), to provide an overview of its work and value to Japanese schools, especially if looking for a New Zealand school to receive groups through SIEBA’s placement service.
SIEBA also partnered with the Japan Association of Overseas Studies (JAOS), a peak body for Japanese agents, to answer questions from Japanese agents, and to present on what the new Code of Pastoral Care means for them.
The agents welcomed standardised templates produced by SIEBA, including enrolment forms and agent contracts, which agents said will make their business more efficient.