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• Market reports moving to IntelliLab

  ENZ has previously published information about its priority markets on enz.govt.nz.

  However, ENZ has since removed these and replaced them with the in-depth Economist Intelligence Unit country forecasting reports, available on IntelliLab.

  Andrew McPhee, ENZ’s Intelligence Manager, said the market reports provide useful insights for industry players.

  “The forecasting reports are an independent, specialist and unbiased perspective on our key markets, and cover everything from a country’s demography, business environment, political outlook, economic outlook and market opportunities,” said Andrew.

  “The main reports are updated annually, with six monthly updates also provided – making them a current and reliable source of market information.”

  Reports are available for Brazil, Chile, China, Colombia, Europe, India, Indonesia, Iran, Japan, Korea, Malaysia, Mexico, Philippines, Saudi Arabia, Thailand, Vietnam and the US.

  ENZ market factsheets are also being completed, with India and China already uploaded, and more to come in the near future.

  The reports on IntelliLab are only available to registered users, who must be New Zealand education providers or officials.

  “Registration also provides access to other great reports too, with new research continually uploaded,” said Andrew.

• STEM and higher education in Thailand

  More than 600 visitors, along with our eight universities, Te Pūkenga and English New Zealand, attended ENZ’s online New Zealand Higher Education Showcase in early November. Instead of only showcasing institutions, we decided this year to have a Gradvocate live session as the main feature of the event.   

  Graduate students discussed their experience of higher education in New Zealand, and enabled Thai students and parents to see how successful our alumni are.  Asia’s 2019 Breakout Musician and NZ alumni Phum Viphurit performed a mini-concert, and ENZ’s Lisa Futschek granted the 2021 Alumni Hall of Fame Award to three outstanding alumni: Dr. Chakrit Tiebtienrat, Mr. Narun Wiwattanakrai, and Ms. Wipapat Somumchan.  

  The increase in registrations and visitors for this year’s event demonstrates growing interest in New Zealand’s higher education.  There were 620 unique visitors from 1,260 registrations, an increase of 59% in visitors and 3.6% in registration numbers since last year.   

  Later in November, the Thailand team successfully launched a NZ STEM Webinar series for teachers and students from Princess Chulabhorn Science High School (PCSHS) network, which comprises 12 schools for gifted students in four regions of Thailand.  

  The five webinars were offered in partnership with the University of Otago.  Presentations on topics such as augmented reality gave gifted young students the opportunity to see some of the pathways into STEM tertiary education in New Zealand.  Dr. Khunying Kalaya Sophonpanich, Deputy Minister of Education Thailand, also spoke at one of the webinars.   

  See Otago Daily Times article: Uni webinar series showcases offerings to Thai pupils 

• 2016 International Student Experience Survey for PTEs and English language providers

  Find out how your institution performs compared to national and international benchmarks in terms of:

  • overall satisfaction and recommendation
  • the arrival experience – satisfaction with the arrival experience in New Zealand and at their institution
  • the learning experience – satisfaction with their course of study, subject choice, learning environment and resources
  • the living experience – satisfaction with such things as accommodation, living costs and day-to-day life
  • support services – satisfaction with support services.

  If you participated in the 2012 or 2014 studies, see how your results have changed over time.

  Participation in the study is free for institutions. If you would like to take part, please complete the registration form as soon as possible but no later than 7th October 2016.

  More information about the 2016 International Student Experience Survey (including reports from the 2014 study) is available in the Frequently Asked Questions document.

  Or, please don’t hesitate to contact Kyla Steenhart, Director, i-graduate New Zealand for more details – kyla.steenhart@i-graduate.org or +64 21 857 054.

• Are you making the most of IntelliLab?

  ENZ’s Intelligence Manager Andrew McPhee encourages all New Zealand education providers working in international education to make the most of this resource.

  “International education professionals want to be as informed as possible before making important decisions – IntelliLab should be your go-to source,” he says.

  IntelliLab is free, easy to access and provides the latest information on student numbers and trends, market information, industry valuations, research, and insights on developments such as the recent downturn in new Chinese students, to help industry make informed decisions.

  “It also includes exclusive content – while the summary dashboards and most infographics are available for anyone to download, the reports and insights are only available to registered New Zealand government officials and international education providers.

  “The interactive numbers tools in particular are popular with users, such as TED (The Enrolments Data), as it enables providers to analyse student numbers over the past five years by their key markets, sectors, and region,” Andrew says.

  Christchurch NZ Programme Manager Bree Loverich says the data from IntelliLab is a key source of support for the work she does at a regional level.

  “We are increasingly asked to provide data insights at a moments’ notice for various stakeholders and to support business cases for our student visitor activities, major events, talent attraction and retention.

  “The support and quality of data provided by ENZ’s intelligence team is outstanding. They have always provided quality insights and analysis to support our efforts to make informed decisions and projects that benefit industry and the student body.

  “They have also made it possible for me to articulate the value of the industry to key influencers in the region. It’s a service that the region has come to trust and we could not be successful without it.”

  Recently added publications include:

  • Monthly visa summaries and the interactive visa tool updates
  • New Zealand Education system at a glance (OECD and MOE updates)
  • Regional student number data cubes
  • Economist Intelligence Unit country, region, and city reports
  • 2018 Student numbers interactive tool
  • 2018 Enrolments by level and field (SDR providers only)
  • Market update webinars
  • Viet Nam schools sector implementation plan
  • China market trends -FSV decline report 

  Soon to be added publications will include:

  • 2018 valuation of international education delivered in New Zealand
  • 2018 valuation of education exports from New Zealand
  • Valuation infographics
  • Regional infographics
  • Sector factsheets
  • Market factsheets

  You can access the IntelliLab registration page here.

• ENZ agent seminars return to China in March 2026

  These events form a core part of the ENZ China Go-To-Market Plan and support New Zealand providers to strengthen partnerships, grow visibility, and boost student recruitment across a key market.

  ENZ will deliver three in-person agent seminars across China:

  • Shanghai – 23 March 2026, 2–7 PM
  • Guangzhou – 25 March 2026, 1–5 PM
  • Zhengzhou – 27 March 2026, 1–5 PM

  The seminars bring together providers, agents, students, and parents to showcase New Zealand’s education offering and strengthen recruitment networks.

  Please note: This opportunity is for New Zealand education providers only.

  

  ENZ Agent Seminar in Wuhan.

  Benefits for participating New Zealand providers

  For providers, the seminars offer:

  • Direct access to agents and prospective students interested in New Zealand.
  • Insights into regional market behaviour.
  • A platform to showcase their programmes, tell their story, and build visibility.

  These seminars help New Zealand international education providers to:

  • Grow inbound student mobility from a key market for New Zealand.
  • Strengthen institution-agent relationships.
  • Increase visibility for all subsectors, from schools to universities.
  • Support market diversification by expanding beyond tier-one cities.

  China remains New Zealand’s largest international education market, and each location in the seminar series list presents a unique opportunity for New Zealand providers.

  • Shanghai – A mature, premium market with strong demand and high expectations.
  • Guangzhou – The largest source province for outbound students, with broad agent diversity.
  • Zhengzhou – An emerging market with strong interest in tertiary pathways and high return-on-investment focus from parents.

  How to apply

  Key registration dates

  • Applications close: 5pm NZT, 22 January 2026.
  • Outcome notifications by 29 January 2026.

  Please avoid booking travel until registrations are confirmed.

  New application process

  This year ENZ is changing the way we invite applications for ENZ events, and we thank you for your patience while we make these changes.

  To apply for the China Agent Seminars 2026:

  1. Email the ENZ Events Team from your institution email address at events@enz.govt.nz with the subject line: “China Agent Seminars 2026 – Information pack request”
  2. Eligible New Zealand providers will receive an information pack, which includes:
     1. Full event details
     2. Eligibility information
     3. Instructions on how to submit an application
     4. A link to the online application form

  Applications must be submitted by 5pm NZT, 22 January 2026.

  Please note: Requests received between 24 December, and 11 January will be responded to from 12 January onwards. You will still have time to submit your application before the deadline.

   

• Students experience a New Zealand classroom in Thailand

  Approximately 600 fair visitors, including students and their parents, were given a glimpse into what life is like for New Zealand students.

  The fair was also attended by the New Zealand Ambassador to Thailand, His Excellency Ben King, who presided over the opening ceremony and welcomed all the participants.

  A popular exhibit was the New Zealand simulated classroom experience, which showcased New Zealand’s interactive and hands-on learning and teaching methods.

  ENZ Marketing and Strategic Relations Manager – Thailand Chortip Pramoolpol, said the simulated classroom experience drew a great response from fair participants and was fully booked for each of the four sessions on offer.

  “The simulated classroom experience targeted students aged 11 to 18 years old".

  “With Facebook Live in one of the classroom sessions, we were able to reach 43,282 people!"

  “The top five locations for people to engage with the Facebook Live stream were Bangkok, Auckland, Wellington, Metro Manila and Ho Chi Minh City.

  “We also launched a new registration and lead management system at the fair, which will enable us and education institutions to continue to engage with potential international students,” Chortip said.

• Great ideas from schools

  The ENZ Schools’ Reference Group was set up last year as a way to collect school feedback and ideas about how the sector can best develop. 

  ENZ Business Development Manager Mary Camp says the latest meeting on 25 February generated a swag of suggestions for the professional development workshops held in the lead-up to the New Zealand International Education Conference (NZIEC). More are welcome…

  “This reference group is really benefitting our work to support the industry,” Mary says. 

  “Given there are so many schools, spread from one end of the country to the other, and with so much variety of character and programme, it can be hard for us to be sure we’re hearing what we need to hear from schools.”

  “It’s great now to have an official channel open for that conversation, as well as the other connections we have through regional clusters and the like. We’ve been able to design services and products to suit schools’ current needs, and schools’ feedback on other parts of Education New Zealand’s work has been hugely valuable.”

  Mary says the pre-conference workshops in 2013 (on business planning, social media and working with agents) were well attended and rated highly by participants. The aim is to keep relevance high for this year’s NZIEC –  held in Wellington on 21-22 August 2014. 

  Additions to this ‘working topic list’ from the Schools’ Reference Group meeting are welcome:

  • Collaboration – looking at different collaborative business models, eg regional, niche

  • Homestay systems/ processes, building your homestay community, sharing ideas

  • Alumni – using them effectively

  • Agent perspectives – what are they looking for? (panel)

  • Market analysis – including hard stats, competitor analysis, and recommended key markets for schools.

  To make a suggestion for workshop topics please contact one of ENZ’s Business Development Managers for the school sector, Richard.Kyle@enz.govt.nz or Mary.Camp@enz.govt.nz. 

• Reflections from English Teachers in South Korea

  In January 2024, six New Zealand teachers were selected to spend part of their summer season teaching English in South Korea as part of the New Zealand Korea FTA Partnership English Language Training Programme.  

  This programme is supported by Education New Zealand Manapou ki te Ao (ENZ) who assists with the teacher recruitment process. This was one of the key KNZFTA programmes recently discussed during the South Korea Government delegation visit to New Zealand late last year.  

  

  The group of six New Zealand teachers selected to teach English in South Korea in January. From left, Jane Bassett, Food Technology Teacher from Havelock North Intermediate School, Sharon Powell, English Teacher from Long Bay College in Auckland, Kara Shortland, Acting Team Leader (Bilingual) from Whangārei Intermediate School Te Tai Tokerau. Glenn Cheyne, Head of Learning Area Social Sciences from Nayland College in Nelson, Gordon Sim, Social Science teacher from Hillcrest High School in Hamilton, and Dan Greer, Social Studies/Drama teacher from Logan Park High School in Dunedin.

  Kay Lee, ENZ Senior Market Development Manager – Korea, said that it was an absolute pleasure to see New Zealand teachers continue to travel to South Korea to teach English during their summer break.  

  “There are so many positive outcomes from the running of this cross-cultural programme for both the Korean students and the New Zealand teachers participating.  

  "On one hand, the students get the opportunity to hone their English language skills while experiencing the New Zealand teaching style, learning more about New Zealand, including its culture and education system. Meanwhile, while teaching English and serving as ambassadors of a New Zealand education, the teachers can immerse themselves in Korean life for a few weeks, seeing new sights, trying new food and making new friends.  

  

  Gordon, Jane, and Dan, sampling Korean cuisine at the end of the teaching day.

  "Our Korean government partner for educational programmes, EPIS, has acknowledged ENZ for its significant contribution to the programme’s success through effective teacher recruitment. These positive outcomes are testament to the strength of our NZ-Korea Government-to-Government partnership,” added Kay.  

  Upon their return to New Zealand, two of the teachers who are trained in teaching English as a Second Language (ESL), shared their experiences with ENZ. Read on to hear about the reflections from their two weeks abroad.... 

  

  Jane Bassett (지안 (Jian) from Havelock North Intermediate School with her students.

  Jane Bassett is a Food Technology teacher at Havelock North Intermediate School and said that the experience of exchanging cultures whilst teaching in an overseas classroom environment was an absolute privilege.  

  “Our students were aged 14 – 17 years old and came from all over South Korea with family backgrounds in the Agricultural and Fisheries industries. Each student had been awarded a scholarship from the Korean government to attend the two-week intensive English programme organised by the Hyundai Research Institute. 

  "The Institute went above and beyond in their efforts to ensure an incredible experience for both the students and our group of teachers.   

  “The teaching programme included a wide range of modules and as well as English grammar, we covered lessons on New Zealand culture, history, tourism, agriculture, sports, famous New Zealanders, and school life.  My class was also exposed to the New Zealand Technology curriculum and was tasked with developing a new snack product. As part of the project, I introduced them to several New Zealand snacks and Kiwi classics such as WeetBix, Marmite and Watties Baked Beans, to varying degrees of enjoyment!”  

  Students were encouraged to speak in English throughout the day via fun-games, readings, conversations and plays so that the teachers could fine-tune their English to help them become more fluent with more natural English phrasing.  

  "We also explained aspects of Māori culture and the significance of pepeha (way of introduction). The students, who were from agricultural and fisheries backgrounds, were quickly able to identify their  own awa (river) and maunga (mountain), showing their own personal connection to their land.”   

  Jane said that a personal highlight was being able to spend her birthday in Seoul learning about Korean cuisine through a cooking class on kimchi making and tea ceremony in a traditional house. She admitted that this was an appropriate birthday experience for a New Zealand Food Technology teacher! 

  She summed up the experience by saying that the group of teachers gained a greater understanding of cultural diversity and appreciation of the challenges learning English poses for new learners, learnings which they will take home with them.  

  “We really hope that our students will remember their experience as fondly as we will and that they will look to study and visit New Zealand in the future.” 

  

  Drama and Social Studies teacher, Dan Greer, of Logan Park High School with three of his students.

  Dan Greer, is a drama and social studies secondary school teacher from Logan Park School in Dunedin. He joined Jane as one of the six teachers selected to travel to South Korea, his second experience as an English language teacher in South Korea, having taught in Ulsan 12 years ago.   

  “I had such an amazing time participating in the Hyundai Research Institute’s programme. It was great to have other quality teachers on this experience with me and we were able to work together, mixing up the style of teaching and activities. I had the more beginner level class, and as a drama teacher we added games to my traditional English teaching. The students really enjoyed it, and it gave them more confidence to give things a go”. 

  

  Dan reflected on the fact that there was one practice of teaching English in Korea that he had often thought was a little unfair, that being the naming of Korean students with English names.  

  “As an English teacher in Korea, you are often asked to name Korean students with English names. Sometimes this is because they want them, sometimes it is because they ’have’ to, and for many it is because westerners find Korean names hard to pronounce. I have named nine children in my life, one being my daughter and the other eight have been my Korean students”. 

  Dan used this practice as a topic of discussion in class one day and shared his opinion that it had not always felt right to him as he felt that if Korean students were taking the time to learn the English language, that teachers should make an effort in return.  

  He then asked his students whether English teachers should have Korean names. This prompted them to ask many questions about Dan including who he is when he is not “Dan the teacher”, his whakapapa, and the meaning of his name in English.  

  Dan said “You can imagine my surprise when my students were all waiting for me when I arrived the next day. One wonderful student then stood up and using perfect English gifted me a Korean name. I was no longer just “Dan the Teacher,” but also now 도혁 (Dohyuk), which meant I was ‘leading them to a bright path’.   

  “This was such a humbling experience that I will cherish forever. For me, this is what makes teaching and life so special,” added 도혁  (Dan). 

  If the Korean organisers decide to run the NZ-Korea FTA Partnership English Language Training Programme in the future, ENZ will continue to share the applications with NZ school teachers through the Asia NZ Foundation and Schools International Education Business Association (SIEBA).  

• Japan and New Zealand celebrate education milestone

  Last week, ENZ hosted a reception in Tokyo to celebrate the 20^th and 30^th anniversaries of three Japanese schools’ first New Zealand visits and to thank them for their continued support of New Zealand.

  Over the last three decades, the three Japanese schools – Josogakuin Junior High School, Hikarigaokajoshi High School, Tokorozawa Kita High School – have sent more than 4,000 students to New Zealand for academic study and school excursion programmes.

  Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said the schools shared some fantastic feedback about New Zealand as a study destination.

  “The principal of Tokorozawa High School said the importance that New Zealand education places on acquiring future skills and global competency was one of the reasons why it resonated with him as a destination for his school’s study abroad programme,” said Misa.

  “His school has also had annual visits to the University of Canterbury and Lincoln University, which he felt was an excellent opportunity for Japanese students to experience New Zealand’s tertiary-level programme.”

  The reception opened with a powerful kapa haka performance by local group Nga Hau E Wha, showcasing Māori language and culture.

  The New Zealand Ambassador to Japan, Stephen Payton, presented the schools with certificates of appreciation, signed by ENZ Chief Executive Grant McPherson.

  Air New Zealand was also on hand for the celebration, gifting plaques and airline tickets to New Zealand for teachers at the schools.

  Misa said in the lead up to the 2020 Olympics and Paralympics, hosted by Japan, the Japanese government is accelerating its plans for internationalisation.

  “I see a growing opportunity for ENZ to promote the quality of New Zealand’s universities, especially the direct pathway to the Bachelor’s degree programme available for Japanese high school students.”

  

  The Nga Hau E Wha group performs a kapa haka.

• Strong interest in Prime Minister’s Scholarships, now supported by new website

  More than 30 group applications were received for the PMSA, and ten for the PMSLA, before applications closed on Monday 16 May 2022 after a two-week deadline extension. The total value of applications was $8.7 million. Decisions will be announced before the end of June 2022, with travel expected to take place in the second half of 2022 and the first half of 2023. 

  The Prime Minister’s Scholarship programme supports educational experiences in Asia and Latin America for New Zealanders, and the latest round was open for group applications only. Universities, wānanga, institutes of technology and polytechnics, private training establishments, iwi and other educational organisations were able to apply for a programme on behalf of a group of people.  

  To ensure that a wider range of New Zealanders have access to the benefits of this programme, a new website was launched this month: http://scholarships.enz.govt.nz. The new website aims to help develop broader awareness and understanding of the scholarship for potential individual applicants, breakdown any barriers to participation, encourage diversity of applicants, particularly for rangatahi Māori, and improve people’s experience of participating in the scholarship.  

  The new website includes a ‘refer a future scholar’ feature. The addition is the result of the mahi of our Kāhui Kaupapa who wanted to acknowledge that often ‘Kāore te kūmara e kōrero mō tōna ake reka’ – the kūmara doesn't speak of its own sweetness. We can now offer an alternative for rangatahi, so they know that people in their community saw them as worthy recipients of the scholarship. The website also offers the opportunity for prospective applicants to subscribe to updates and announcements of upcoming rounds.  

  Since 2013, the PMSA and PMSLA have enabled more than 2,400 New Zealanders to broaden their horizons through life-changing learning experiences in Asia and Latin America. The scholarships are flexible and offer funding to support short or long-term programmes including study abroad / exchange, internships, postgraduate study, and language programmes.