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Education publishers to go to TIBE 2015
New Zealand is Guest of Honour at next year’s event and we are part of a wider sponsors group that includes the Ministry for Culture and Heritage, Creative New Zealand, MFAT and the Publishers Association of New Zealand.
Six educational publishers – Lanky Hippo, ESA Publications, Wendy Pye Publishing, MJA Publishing, NZCER and Clean Slate Press – are attending the book fair to promote their educational products and services.
“This is the largest offshore presence of education publishers since the Frankfurt Book Fair in 2012,” said David Glover who is managing the project for the Publishers Association.
“Research shows that one third of New Zealand’s education publishing income is earned from exports and TIBE is a valuable opportunity for publishers to make connections in the Asian market.”
“TIBE is also a big public fair that attracts almost half a million visitors. With New Zealand as Guest of Honour we should be able to raise the profile of both New Zealand publishers and our education system in general.”
Over the past 28 years the Wendy Pye Group has worked in many Asian countries, including Taiwan and China.
“Our flagship product, Sunshine Classics, has already been sold into mainland China and will be released as a celebration package for the Chinese New Year, in Chinese and English in both print and as apps for Apple iPads,” said Wendy Pye.
“While in Taipei, the company will be involved in a discussion for a collection of the best of Margaret Mahy titles in picture book format for translation into Chinese.”
Clean Slate Press also have experience in Asia but are looking to get into Taiwan specifically.
“We are currently selling in China through an agent and have distributors in Singapore and Hong Kong but are keen to expand our base,” said Sandy Roydhouse of Clean Slate Press.
“PANZ are doing the groundwork around TIBE and getting Taiwanese publishers on board which should make all the difference this year.”
“Along with our range of maths and literacy books, we are the exclusive education publisher of Joy Cowley titles and she is well-loved in Asia.”
For David Ellis of the New Zealand Council for Educational Research, TIBE is the opportunity to test the water in Asia.
“NZCER Press is a small publisher with a long history publishing research-informed content for the education sector in New Zealand. We need to strengthen our international reach to continue to attract the best authors and to ensure the sustainability of our organisation.”
“We are particularly strong in teacher education, with a lot of interest internationally in our indigenous and early childhood education publishing programmes.”
“It is difficult to build relationships from a distance and so going as part of a group to this major fair should make it easier for us to meet with the right people and establish connections.”
“We will also be meeting with the Taiwanese Education Research Association which is a similar organisation to our own. We hope they can help us to understand the market in Taiwan and wider Asia, including partnership opportunities involving our new online assessment platform", said David.
For more information and news about TIBE 2015 visit http://www.publishers.org.nz/news/
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Meet ENZ’s team in South-South east Asia
The team’s Regional Director, Ziena Jalil, has been working with senior management at ENZ to build the capacity of the team to best contribute to New Zealand’s international education goals.
The team’s approach to strengthening New Zealand’s presence and engagement in the region has included the recruitment of staff to manage changes but also to fill gaps in experience and skills critical to success in five key markets for ENZ in the SSEA region which are currently India, Indonesia, Malaysia, Thailand and Viet Nam.
Late last month Jane Goh joined ENZ as Marketing and Strategic Relations Manager, Malaysia, based in Kuala Lumpur. Jane came to ENZ from Mondelez International where she was the Communications Manager, having previously worked for Draft FCB and Taylor’s Education Group also in Kuala Lumpur. While at Taylor’s, Jane led a major project to re-energise alumni relations as well as looking after advertising and promotions across the group, and so she is well placed to boost New Zealand’s education profile, with the right skills to also strengthen important channels.
In early January ENZ also appointed Marketing and Strategic Relations Managers in Thailand and Indonesia.
Chortip Pramoolpol is based in Bangkok. Most recently Chortip was Zespri International Limited’s Marketing Manager - Thailand. She oversaw overall sales, marketing, customer relations and operations of the Zespri business in Thailand and drove considerable growth.
Prior to Zespri, Chortip worked for Grayling Thailand, Keppel Thai Properties and New Zealand Trade and Enterprise in corporate communications, marketing, business development and international investment roles. Chortip has also worked at a marketing research company in Australia and a property company in Singapore. She holds a Master of Business in International Marketing from the University of Technology, Sydney, Australia.
Karmela Christy is ENZ’s Marketing and Strategic Relations Manager based in Jakarta. Before joining ENZ Karmela worked as a Business Analyst and Marketing Manager for Lloyd Morgan Executive based in Shanghai. She developed marketing, branding, events, PR and communications strategies for five Lloyd Morgan offices across China.
Prior to Lloyd Morgan, Karmela worked for the Global Supply Chain Council, Essential Group, and the University of Pelita Harapan in events and marketing roles. She holds a Bachelor Degree in Marketing from the University of Pelita Harapan, Indonesia.
The Marketing and Strategic Relations Managers have responsibility for establishing and managing key relationships in market including those with government and the education industry. They also provide information on market opportunities for New Zealand, lead arrangements of ENZ marketing and promotional activities, and facilitate introductions and discussions with local stakeholders, with a view to growing awareness and student numbers.
Chortip, Karmela and Jane join the wider SSEA team of:
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Margaret Low, Education Assistant in Malaysia
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Dinh Duong, Market Development Manager in Viet Nam
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The India team in Delhi, Jugnu Roy (Lead Events and Channels SSEA & Marketing and Strategic Relations Manager South Asia), Monika Chaudhary (Market Development Manager) and Shahbuddin Khan (Driver and Administration Assistant) and Mumbai based Shailaja Vora (Market Development Manager).
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The SSEA Wellington based team of Lead International Market Manager South-South East Asia, Francesca Hilbron, and International Market Manager South East Asia, Johnny Tramoundanas-Can.
The SSEA team is led by Ziena Jalil, ENZ’s Regional Director South-South East based in New Delhi.
The SSEA team welcomes collaboration with the New Zealand education industry, to work together on SSEA’s two key goals of growing student numbers and facilitating introductions that will lead to education business. The team sits within ENZ’s wider International team and works closely with ENZ’s Marketing and Business Development teams.
You can contact us through ENZ’s Business Development team or through the following emails: asean@enz.govt.nz and india@enz.govt.nz
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A media education
In late May I had the great pleasure of taking five journalists from South East Asia on a tour of New Zealand. The journalists – two from Thailand, two from Viet Nam and one from the Philippines – all have a special interest in education, and were part of a bigger group who were hosted by NZ Inc as part of a range of events to mark the 40th anniversary of the relationship between New Zealand and the Association of South East Asian Nations (ASEAN).
While the other journalists went on a trade and tourism circuit, our group travelled on their own education-focused itinerary. Apart from meeting up with the others at a cocktail event held by the Prime Minister at Auckland Museum, we did our own thing.
Above: The journalists were engaged right from the get go!
Most regrettably, a blizzard interfered with our plans to visit Dunedin and Queenstown, but the hastily-arranged alternative schedule of Canterbury-based events made up, in some measure, for the missed opportunities further south.
Once we got the basics – such as dressing appropriately for the cold – sorted, we were on a roll and the week raced by in the intense, humour-filled, lost-in-translation way they do with such visits, and with a good measure of sheep shearing, eye-dog marvelling, pie eating and hobbit-home wonderment thrown in.
Above: They saw cakes being iced in Canterbury…and a robotic guitar in Wellington.
From schools to English language centres, ITPs to universities the journalists were impressed by the range and quality of the programmes and facilities, intrigued by the Intermediate School concept, very interested in our homestay set ups and excited by the many opportunities to hear directly from students currently in New Zealand.
Above: They met with a group of Thai health professionals undergoing executive development in Waikato...and rubbed shoulders with the Prime Minister in Auckland.
For my part, it was a hugely informative trip – providing me with valuable insights into the three South East Asian countries via the journalists, as well as me to make connections with members of our industry and to become more familiar with what you have to offer. Many thanks to those who took part, and arranged tours and gathered students to talk to the journalists.
As I bid farewell to them all at Auckland airport, Nirunsak, one of the Thai journalists who had been a bit of lone wolf during the week, but who I discovered was a music-loving, short story-writing romantic, said: “I will carry New Zealand in my heart with a song.’ Magic.
And yes, we went to Hobbiton!
The follow up questions are coming through now and we look forward to the stories in their media that the visit will generate.
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A new group of US Kiwi Ambassadors
Welcome Kiwi Ambassadors!
It was so difficult that ENZ decided the group of runners-up would be offered the chance to be ‘Honorary’ Kiwi Ambassadors. This meant they could still share their semester experience in New Zealand through the Study in New Zealand Instagram.
The #StudyinNZ page will therefore shortly welcome the next round of Kiwi Ambassadors, the 13 award recipients, and a further group of 29 Honorary Kiwi Ambassadors when they arrive in New Zealand in July.
The Instagram page has quickly become a hit with the US students and has already attracted almost 15,000 followers. Certainly, as you can see if you view the page, the current Kiwi Ambassadors have had no trouble finding picturesque opportunities during their semester in New Zealand! Images of nature, food, sunsets and wildlife predominate.
ENZ’s staff in the US, Amy Rutherford and Alanna Dick, have found the #StudyinNZ Instagram page a powerful tool in promoting New Zealand as an education destination.
“When I suggest students and study abroad advisors follow Study In New Zealand on Instagram, the conversation about studying abroad in New Zealand continues long after the study fair or campus visit is over,” says Alanna.
“It’s one thing me telling students what it’s like studying in New Zealand, it’s another when the students can see it in real time for themselves!”
More about the Awards
Education New Zealand partnered with the eight New Zealand universities and six institutes of technology and polytechnics to offer these awards as part of their support of the Institute of International Education’s Generation Study Abroad initiative, and its aim of doubling the number of US students who study abroad.
For Semester Two this year, ENZ awarded four US students the $2,000 Generation Study Abroad Travel Award to cover their airfare. The students are attending the University of Auckland, the University of Otago, and EcoQuest, a Private Training Establishment.
The universities awarded nine US students New Zealand Universities Excellence Awards (NZUEAs) which cover $500 of tuition fees and other associated costs. The students come from universities all over the US, from University of Florida to California Polytechnic State University.
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Auckland Agency Group progresses student well-being initiatives
AAG Chair Isabel Evans, Director of the Ministry of Education (MOE) in Auckland, says more than 60 per cent of international students currently study in Auckland.
“The AAG group was established to build cross-agency government leadership in the Auckland region,” she says.
“We also wanted to ensure that agencies on the ground in Auckland are collaborating effectively.”
Education members of the AAG include the MOE, Education New Zealand (ENZ), New Zealand Qualifications Authority (NZQA) and Tertiary Education Commission. Other government agencies include New Zealand Police, Ministry of Business, Innovation and Employment (MBIE), Immigration New Zealand, Ministry of Foreign Affairs and Trade, Ministry of Social Development and Office of Ethnic Communities, Waitemata and Auckland District Health Boards and the Human Rights Commission. Auckland economic growth agency ATEED also plays an important role.
Ms Evans said the AAG was involved in stakeholder engagement in August which contributed to a draft International Student Wellbeing Strategy.
“From this engagement, we identified a number of action areas. Since then, group members have been working on ways to improve the overall international student experience in Auckland, with the potential to roll these out nationally if successful.”
Below are some of the initiatives underway.
- ATEED and NZ Police are working on a refresh of a safety video for international students. While it will be filmed in Auckland, its messaging will apply to students nationally, and should be available from early 2017.
- ATEED is developing an International Student Experience programme in partnership with ENZ and industry partners.
- Several agencies are looking at ways to improve the information available to international students and their families. Students are seeking more information on such topics as the true cost of living, insurance and what it covers, employment rights, health services and New Zealand culture.
- Agencies are also looking at ways to provide more volunteer and internship opportunities for international students. ATEED and MBIE will also launch phase two of their job-ready graduate programme working with ICT grads specifically.
- Several agencies are looking at ways to better support international parents, particularly those accompanying children who are studying at primary school here. These parents can be isolated and lonely. This support can also extend to the homestay parents who host international students.
“These initiatives are a start, and the AAG members are enthusiastically collaborating to make sure that opportunities to enhance the international student experience are progressed,” says Ms Evans.
She says the AAG’s work is aimed to enhance the service that international students receive from their education provider, rather than replacing it.
For further information, please contact ENZ Acting Director, Student Experience, Sahinde Pala at Sahinde.pala@enz.govt.nz.
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Japan and New Zealand celebrate long education partnership
To acknowledge the 25th anniversary of the first school visits by four Japanese schools, ENZ partnered with Air New Zealand and Tourism New Zealand to host a reception in January, thanking the schools for their continued support of New Zealand. The event received positive media interest in Japan and resulted in almost 30 articles.
The event was opened by a powerful kapa haka performance by local group Nga Hau E Wha to showcase Māori language and culture.
Nga Hau E Wha performing a kapa haka
Misa Pitt, ENZ’s Senior Market Development Manager – Japan, said Māori language and culture has been a popular subject for school trips to New Zealand.The event was opened by a powerful kapa haka performance by local group Nga Hau E Wha to showcase Māori language and culture.
“I learned that Yokohama Senior High School has its own kapa haka group,” she said.
After the performance, Misa officially welcomed the guests before Stephen Payton, New Zealand Ambassador to Japan, and awarded the school representatives a certificate of appreciation, signed by ENZ CE Grant McPherson. They also received plaques and airline tickets from Clovis Peryer, General Manager of Air New Zealand Japan.
Both Ambassador Payton and Clovis emphasised that New Zealand is a safe and welcoming environment for international students, with Misa adding that support starts from a government level.
“I explained our code of practice for the care of international students, assuring them that New Zealand has a robust support system for the well-being of students,” said Misa.
Ambassador Payton also noted that both the upcoming Rugby World Cup and 2020 Tokyo Olympics are opportunities to further promote an education exchange between the two countries.
“We look forward to continue working closely with the awarded schools to promote New Zealand as a study destination,” said Misa.
Ambassador Payton awarding representatives of the Japanese schools.
The Japanese schools awarded were:
Osaka Kunei Senior High School – 25th anniversary
Have sent 3,800 students on an academic study programmeTama University Hijirigaoka High school and Junior High School – 25th anniversary
Have sent 2,770 students on an academic study programmeUrawa Reimei Senior High School – 20th anniversary
Have sent 5,000 students on a school excursionYokohama Senior High School – 25th anniversary
Have sent 690 students on an academic study programme -
Around the world in five
GLOBAL
What institution rankings are most important to students?
An annual survey of prospective international students found that university rankings are an important decision factor for 25 percent of respondents. The survey also found that QS World University Rankings and The Times Higher Education World University Rankings are the most popular among prospective students, including those in China and India.
AUSTRALIA
Group of Eight university consortia propose special visa for Indian PhDs
Australia’s Group of Eight (Go8) university consortia pushed for a special visa for researchers and PhD graduates during the Australian Business Week 2017 in India. They also outlined action points to enhance both countries’ student and research collaboration.
ASIA
Asia rising in university rankings
US universities are struggling to maintain their dominance the latest World University Rankings 2018 by Times Higher Education (THE). US universities now face increasing competition from established institutions in the UK as well as those in Asia as their institutions provide more options to students worldwide.
GLOBAL
Governments are among game changers in global education
Among the finalists in the inaugural PIEoneer Awards are the Australian government’s outbound student mobility programme, the Malaysia Qualifications Agency, an international alumni jobs network in Hong Kong and Viet Nam, and an aptitude test from language learning app Duolingo.
UK
EU students will face tougher entry requirements post-Brexit
Students from EU countries coming to study in the UK could face a more arduous application process after Brexit, one that requires them to sit an English language test and prove they have enough money to support themselves.
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AUT Whānau Council meet up in Berlin
The group came together on 8-10 September to celebrate their strong New Zealand connection and shared AUT experience.
The international alumni came from Denmark, Switzerland, Norway, Russia, The Netherlands, Argentina, the US and Germany.
Olga Elli, ENZ's Education Marketing Manager - Europe, said the meeting was a wonderful way of uniting AUT whānau – friends and international students who share a strong New Zealand connection.
“The alumni shared some happy memories of being students at AUT and relived their passion for Māori culture and traditions, which they had experienced at AUT’s unique Noho Marae, with a programme (about Maori culture and traditions) specifically designed for international students.”
Among the highlights of the alumni meet were a special evening of cultural celebration and exchange with the New Zealand Ambassador to Germany, His Excellency Rodney Harris and his wife Catherine, which included an energising kapa haka performance.
“We had the alumni, the Ambassador, and AUT staff all join in to perform the haka. It was really exciting!”
Jason King, AUT’s Senior Lecturer, Faculty of Māori and Indigenous Development, said it was great to have the Ambassador and his wife join the group as whānau to celebrate the occasion.
“It really resonated with the AUT European Whānau Council’s motto of ‘whānau4life’.
“Our alumni enjoyed meeting the Ambassador, who was not only impressed with the group’s outstanding kapa haka performance and Poi dance but also with their strong New Zealand connection, which makes every student an ambassador for New Zealand’s high-quality education and diverse culture.”
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Japan and New Zealand celebrate education milestone
Last week, ENZ hosted a reception in Tokyo to celebrate the 20th and 30th anniversaries of three Japanese schools’ first New Zealand visits and to thank them for their continued support of New Zealand.
Over the last three decades, the three Japanese schools – Josogakuin Junior High School, Hikarigaokajoshi High School, Tokorozawa Kita High School – have sent more than 4,000 students to New Zealand for academic study and school excursion programmes.
Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said the schools shared some fantastic feedback about New Zealand as a study destination.
“The principal of Tokorozawa High School said the importance that New Zealand education places on acquiring future skills and global competency was one of the reasons why it resonated with him as a destination for his school’s study abroad programme,” said Misa.
“His school has also had annual visits to the University of Canterbury and Lincoln University, which he felt was an excellent opportunity for Japanese students to experience New Zealand’s tertiary-level programme.”
The reception opened with a powerful kapa haka performance by local group Nga Hau E Wha, showcasing Māori language and culture.
The New Zealand Ambassador to Japan, Stephen Payton, presented the schools with certificates of appreciation, signed by ENZ Chief Executive Grant McPherson.
Air New Zealand was also on hand for the celebration, gifting plaques and airline tickets to New Zealand for teachers at the schools.
Misa said in the lead up to the 2020 Olympics and Paralympics, hosted by Japan, the Japanese government is accelerating its plans for internationalisation.
“I see a growing opportunity for ENZ to promote the quality of New Zealand’s universities, especially the direct pathway to the Bachelor’s degree programme available for Japanese high school students.”
The Nga Hau E Wha group performs a kapa haka.
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Updated UIP system gives better user experience
The UIP system is an automated data collection system that will collect individual learner and provider data from UIPs. These providers are private training establishments that enrol international students and do not receive government funding.
Additional improvements were made to make the system more user-friendly. This work was completed on 1 May 2018 in time for submission of trimester 1 data this year. The updated UIP system is easier to use and features a new online portal - an additional option for providers to submit data.
The UIP system is a cross-agency project by the Ministry of Education, New Zealand Qualifications Authority and Education New Zealand and will help provide a more comprehensive picture of international student enrolments for this sector. Over time, this information will also help improve market analysis and inform decisions to support the international education industry.
Tour groups or group study tour operators will submit aggregate data through the Tour Group portal, which is also now live.
More information about the UIP system including the data requirements, the options to submit data and the Tour Group portal can be found at the STEO website.
For any questions, please contact UIP.DataCollection@education.govt.nz.
