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Improving orientation programmes
At NZIEC 2018, a number of breakout sessions talked about the need to reconsider current approaches to orientation and student support in order to improve the student experience and increase their intercultural competence.
Izzie Guo
In the Inspiring global citizens panel discussion: How can we make a difference? Izzie Guo, ChristchurchNZ’s Student Experience Coordinator talked about their Student Ambassador programme, and how positive student experiences are often shaped by the social and extracurricular space, not the academic.
“Student Ambassadors are involved in events and activities around the city, some volunteer, some organise and MC big events like our Student Welcome. It’s a way to improve their interpersonal skills and make new friends. It helps them settle in and build connections,” said Izzie.
Student Ambassadors are also the first connection that new international students make – they run the airport welcome and support orientations at institutions, welcoming and greeting new students in their own language, asking them about their home and breaking the ice.
Education Tauranga has taken a similar approach. In Redefining orientation programmes, Anne Young talked about how Education Tauranga has redefined its orientation programme by holding events throughout the year to mitigate ‘culture shock’ and help students achieve a smooth transition to life and study in Tauranga.
Education Tauranga's international student orientation in February 2018
“For most people, orientation means the first two weeks a student arrives, but that’s really an induction to their education provider and region. Orientation should go well beyond that, because the transition to a new setting takes more than two weeks.
“The key is continual engagement. Throughout the year, you need to build relationships with international students and their families and show you have a continued offer.”
AFS research supports this approach. In her presentation, Global competence development in international education: Tools to make it happen, Marcela Lapertosa, AFS Director of Education and Intercultural Learning, said skilled facilitation and regular reflection is the answer.
Marcela Lapertosa
“It is not enough to make one phone call to a student each month asking yes or no questions, “do you like your homestay,” “do you like your school” – there needs to be an attempt to unpack differences, challenges and perceptions.”
AFS has undertaken research in this area to develop the AFS Student Learning Journey Curriculum, which includes a variety of one-on-one and group activities to help students reflect and understand their new surroundings and how best to navigate it.
“For example, you could ask the student and their host family to draw a picture of the floorplan of their home and use questions to learn more about each other: Where does your family spend the most time? What does a closed door mean? Does it mean someone is mad at you, or that they want privacy?” This kind of exercise shows how different cultural values are reflected in a building and can help students and their host family understand one another,” said Marcela.
“It can also make it easier for students to open up who are not natural reflectors, especially when done in a group with their homestay family or school peers.”
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ACG expands its New Zealand vocational group
ACG Group Chief Executive, John Williamson, said that acquisitions are part of ACG’s plan to broaden its portfolio of high-quality educational services.
“With ongoing demand for recognised, quality educational qualifications, we are well positioned to grow, either through developing new offerings ourselves or acquiring providers whose philosophies and standards match ours,” said Williamson.
ACG’s vocational diplomas, degrees and courses are offered in a range of creative industries such as IT, tourism and hospitality, trades and services, health, and early childhood. The acquisitions will now see ACG delivering education to over 12,000 students through its 35 campuses across three countries.
ACG’s other institutions include Yoobee School of Design, New Zealand Management Academies, New Zealand School of Tourism and New Zealand Career College.
Animation College is New Zealand's leading character animation college, delivering both traditional and 3D animation courses. AMES is one of New Zealand’s top IT education providers, while South Seas Film & Television School is a leading film, television, screen acting, animation and photography training institution.
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Teaching the teachers
The School Influencers Workshop series focuses on new ideas in Early Childhood Education, English Language teaching and educational management and leadership. Originally planned to be delivered in-person, this is the first time the course will be held online.
Members of the UC College of Education, Health and Human Development will deliver the online courses to more than 100 education practitioners and administrators alongside in-market organisations Teach for Indonesia and Teach for the Philippines.
UC Associate Dean (International), Dr Stuart Wise, said “The College of Education, Health and Development at the University of Canterbury is delighted to support this initiative sponsored by Education New Zealand. We are very keen to support our colleagues at Teach for Indonesia and Teach for Philippines are looking forward to the opportunity to engage with course participants and share some of our expertise with them.”
The professional development of teachers has been a key part of ENZ’s South East Asia engagement strategy since 2016.
“The School Influencers Workshop series gives teachers and administrators a taste of New Zealand’s top-quality education by offering an insight into our hands-on teaching methodologies and contact with top academics,” ENZ Market Manager Indonesia, Malaysia and Philippines, Desiree Lee, said.
“Teachers, counsellors and school leaders remain a key group of influencers in a student’s study journey. They are an important group which ENZ will continue to engage as the international education sector recovers from COVID-19.”
Read the UC story on the Schools Influencers Workshop series
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Swedish students experience New Zealand at ACG
ACG has partnered with a number of private Swedish high schools as part of a sister-school project, which saw a group of Swedish students and teachers land in Auckland in mid-February for a New Zealand study experience.
The Swedish students are from the Swedish IT High Schools in Helsingborg, Gotheborg and Uppsala. During their three weeks in Auckland, the students have divided their time between ACG Senior College and ACG Yoobee School of Design – exploring practical study and pathway opportunities.
As well as experiencing the daily life of an Auckland student, the Swedes have also enjoyed a variety of activities, including day trips to Waiheke Island and Tiri Tiri Matangi Island.
Evelina Friman, from Gothenburg has enjoyed her experience, and said she would definitely recommend New Zealand to other students.
“The city, diversity and people are amazing. The teachers and the schools that we attended were great as well. The locals are very friendly and make you feel like part of the community.”
“I enjoyed ACG Yoobee School of Design the most – to have the opportunity to film in such beautiful nature is a blessing.”
Each year through a programme called Atlas, the Swedish government provides funding to high schools looking to establish international links with schools from around the world.
ACG’s Director of Marketing, International, Kim Harase, half Swedish herself, was quick to respond.
“For ACG, this is a great opportunity to develop an exchange with like-minded students and teachers from a country that shares many values with New Zealand, including a love of nature, respect for individuality and a commitment to interaction with the world,” said Kim.
Last year, ACG invited a group of Swedish teachers to Auckland and together developed the project to send the first Swedish students to ACG. Further visits from Swedish teachers and principals in 2016 saw interest grow in New Zealand as a study destination.
Olga Elli, ENZ’s Education Marketing Manager – Europe, said teachers and students in Sweden know New Zealand for its quality education system and lifestyle balance.
“Many Europeans view New Zealand as a place to learn both in and out of the classroom. The ‘adventure’ of study in New Zealand is what drives many Scandinavians to come here,” said Olga.
The students will head back to Sweden at the end of this week, but ACG is already planning to reunite them with their new Kiwi friends.
“The long-term plan is for New Zealand students and teachers to go to Sweden as part of a genuine two-way exchange,” said Kim.
“We are delighted with the experience and look forward to further expand the collaboration.”
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From the Acting CE: Open for business – international education and the vocational reforms
I am therefore very pleased that Education New Zealand has the opportunity to contribute and support the work of the establishment unit for the New Zealand Institute of Skills and Technology (NZIST) and the reforms.
The NZIST will bring together the existing 16 ITPs to create a unified, sustainable public network of vocational education.
As we all know, New Zealand enjoys a strong reputation for work-ready education and industry training.
The reforms should build on New Zealand’s reputation as a high-quality choice for international students. They should also help develop a strong national identity for the vocational sector, representing a significant opportunity for providers to attract overseas students.
They should also help ensure a regional spread of students across New Zealand, with a lot of benefits for the regions – including skills, diversity and revenue.
I’m also very pleased to see that the reforms recognise the importance of international education. One of the seven IST work streams focuses entirely on it.
The International Education Working Group is chaired by Michelle Jordan from Venture Taranaki. Members are drawn from across nine institutes of technology/polytechnics and one skills organisation.
We are working closely with the group to support their work. And we’ll continue to work with them through the journey to share our experience and expertise.
The NZIST has a huge challenge ahead. And the changes to the country’s vocational education system will take time to embed.
While there is much happening at the provider level, the message for the sector and international students is that it’s business as usual. ITPs are open for business. And ENZ is continuing to market them. Students can continue to enrol at ITPs for 2020 as usual, including for multi-year programmes. Existing programmes, qualifications and credentials will continue to be recognised internationally.
The changes will take time, but they are an investment in the future of New Zealand’s vocational education and international education sectors.
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Around the world in five
Asia
A shift towards non-recruitment based engagement with Indian schools could be key to better managing student expectations, stakeholders have suggested. Those who have done it well – particularly schools in the US – have created engagement through faculty, immersion trips, experiential learning opportunities, curriculum engagement and alumni, The PIE learned.
North America
British Columbia is Canada's westernmost province, and a leading destination for international students within Canada. On 1 March, the BC Ministry of Post-Secondary Education and Future Skills released details of how the international student cap will be applied within the province's education system.
Europe
A new paper from a group of experts, including three former universities ministers, challenges suggestions that the United Kingdom has too many international students and warns that the government is using out-of-date data to predict the number of overseas students expected to come to the UK for their higher education.
Africa
International educators need to prepare for ‘The Africa Decade’, where enrolment growth rates of African students globally are expected to hit their fastest rates over the next 10 years. Modelling suggested African students will account for one in eight international students by 2050, but visa rejections are seriously hampering efforts to enrol students from across the continent.
Oceania
International students are more open to switching destinations following recent government policy changes in three of the top destinations – Australia, Canada and the UK, with the UK most affected and the USA looking set to benefit, according to a student survey conducted by global higher education-focused agency group IDP Education.
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Korean college adds Auckland to curriculum
From 2019, 120 Korean tertiary students from the college will come to Auckland each year, attending either the Auckland Institute of Studies (AIS), Academics College Group (ACG) or Cornell. They will spend 12 months gaining practical experience in the region as part of their three-year training course.
Koguryeo College teaches a range of courses in aviation, food science, natural energy, engineering, tourism and hospitality.
Auckland Tourism, Events & Economic Development (ATEED) International Education Manager Henry Matthews says the new partnership arose after ATEED hosted a group of visiting principals from Korea earlier this year as part of a professional development programme.
“The principals were so impressed by the warm welcome, the high standard of education institutes and great Kiwi lifestyle, they suggested to the college that Auckland would be the ideal study destination,” he said.
“For Korean students, gaining international work and study experience can put them ahead of other candidates when they’re looking for employment after their studies.”
As part of the agreement, Koguryeo College will also offer two scholarships for New Zealand and international students based here to go to Korea, learn the language and take part in the college’s various training programmes.
Korea is the fourth largest market for the international education sector in New Zealand. Some 5,000 Korean students base themselves in Auckland, contributing $167 million a year to the region. This new agreement will deliver an additional $3.5 million per year to the regional economy.
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New Zealand experience grows global indigenous network
A special bond forged through a Study Abroad programme, involving Vermont’s Champlain College and Auckland University of Technology (AUT), was marked by the gifting of a unique pare whakairo (carved doorway mantel) to the US College in September.
Called Te Hononga (The Convergence), the pare whakairo was created by kaiwhakairo (Māori carver) Pahi O’Carroll over four weeks in residence on the Champlain campus.
The pare is unlike any other. It is carved from a wood native to the area – black walnut – and evokes values, beliefs and traditions common to both Māori and the indigenous people of Vermont, the Abenaki.
The relationship between Champlain and AUT dates back five years, when New Zealand Honorary Consul and trustee of Champlain College, Dr George Burrill, first established a study abroad exchange programme between the two institutions. To date, over 100 students have participated.
One of the highlights of American students’ time at AUT is the Noho Marae programme.
“Every year students tell us how the Noho Marae programme has profoundly impacted them,” ENZ General Manager – International, Lisa Futschek, says. “It turns them into lifelong advocates for New Zealand, its education system and Māori culture.”
Run by AUT Senior Lecturer in Māori and Indigenous Development, Jason King, the mini-course includes basic Te Reo Māori, Māori mythology, waiata (songs) and cultural customs. It includes with a noho marae (weekend-long marae experience).
King describes the course as “the base of a tree, from which branches and leaves grow”.
“The course puts indigenous goggles on students,” he says. “It opens them up to areas of discussion with their own indigenous people.
“My ultimate aim is to connect us not only globally, but indigenously.”
Thanks to their connection to Māori via AUT and the Noho Marae programme, Champlain College made a formal connection to their own indigenous people, the Abenaki tribe. A representative from the Abenaki was present at the unveiling of Te Hononga.
Many US students choose to keep in touch after they return home through the student-led Whānau Councils. These were first established in 2010 after students from Europe were so moved by their AUT marae experience that they set up their own group to maintain their connection to New Zealand and each other. There are now three Whānau Councils across Europe and the US actively supported by AUT.
For the European council’s 10-year anniversary, members of group are planning to return to New Zealand – this time with their partners and children.
“We tell them during the Noho Marae, after studying in New Zealand you are whānau for life,” King says.
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Student Ambassadors build global citizenship skills
Since it was set up in 2021, the programme has involved around 85 secondary and 50 tertiary students in six participating regions – Northland, Auckland, Tauranga and Western Bay of Plenty, Hawkes Bay, Whanganui and Wellington. Northland acted as national coordinator.
“International students can sometimes find it difficult to connect with locals, make friends or venture outside their campus,” says Sahinde Pala, GM Sector Services at Education New Zealand Manapou ki te Ao (ENZ).
“Language and cultural barriers, hesitation to meet new people, lack of knowledge of opportunities off campus, or budget constraints – many factors can play a part. The emergence of Covid-19 and lockdowns made it even more important to address these challenges, and so we worked with a range of people, including regional partners and Welcoming Communities, to develop the student ambassador programme.”
The programme has developed differently in each region, but with the same shared goals. Another common factor has been the training provided for student ambassadors – the opportunity to complete a New Zealand Global Competence certificate, training in social media, and specially tailored training provided by ISANA NZ.
“Student ambassadors are bridgebuilders and leaders, who create opportunities for students from different cultures to form relationships and learn about each other,” Ms Pala says.
“The ambassadors themselves also gain from the programme, by developing their understanding of cultural differences and learning new skills and strategies that are valued by employers. And regional communities benefit when international students feel valued and connected – they are more likely to remain in the area or recommend it to others.”
The ISANA NZ Student Ambassador Training explores intercultural concepts in an interactive and engaging format that can be run online or in-person. Participants are then able to apply their learning to develop activities and events that help students to connect with the wider community. Debrief sessions towards the close of a programme cycle support students to reflect on what they have learned from being a student ambassador.
“I enjoyed learning about how communication works between different cultures, going over cultural values and how some are visible and invisible and learning top tips to help me improve as an ambassador” – student feedback.
“Our Northland student ambassadors joined the ISANA workshop as a group of excited students interested in global citizenship and finished as a tight knit group of inter-cultural leaders in the school community. They learnt to work together, giving everyone a chance to contribute and respecting each other’s perspectives. The communication and planning skills honed in the workshop, enabled them to run a large-scale ‘Matariki Kai Festival’ event, introducing a range of food from cultures across the school to the students.” – Jo Lees, National Ambassador Coordinator and Project Manager at Study Northland.
Other activities sparked by the programme in different parts of New Zealand have included a Kiwi Cooking Class, an Auckland Weekly video series, international languages week events and Matariki events organised and run by the ambassadors, diplomatic events attended by ambassadors from other countries and an International Students Issues Panel Discussion.
One of the student ambassadors was recently profiled by ENZ: Michael Ren – Award-winning app designer eyes a future in tech | Education New Zealand (enz.govt.nz)
Several regions have indicated they hope to continue their student ambassador programme beyond 2022: Northland, Tauranga and Hawke’s Bay.
“This student ambassador training is much needed, not only for the international education sector but also across wider communities in New Zealand. In fact, I think everyone could benefit from this training if they have not received similar training before in intercultural communications and leadership,” says Wenhua Yang, Regional Manager at Learning Hawkes Bay.
To learn more about the ISANA NZ Student Ambassador Training, please contact: caroline.stevenson@isana.nz
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Capability building in digital marketing
Conducted by George Hernandez of the Higher Education Consulting Group, the interactive, full-day workshops focussed on optimising student recruitment through all the seven stages of conversion.
Participants also assessed their internal marketing practices for each of the student conversion stages, from expression of interest to retention, and rated their practices against world standards.
Deanna Anderson, ENZ’s Business Development Manager, said the audit and assessment of marketing practices was a valuable exercise for the workshops.
“The assessment process was very useful for industry participants and helped spark some inspiration on tactics for new marketing plans for 2018,” she said.
Susie Robinson, CEO of the Higher Education Consulting Group, said the workshops highlighted the diversity of New Zealand's international student market, and the dedication of professionals working in the sector.
“A key benefit of the workshops was the realisation, for participants, that even small and cost-effective interventions can yield a big return when it comes to optimising the student recruitment pipeline.”
The workshop received encouraging feedback from participants as well.
“It was great that it [the workshop] took a holistic approach, looking at the whole student pipeline, and it really made you understand where your gaps are,” one participant wrote.
