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• Wanted: Good news stories

  With ENZ teams in key locations around the world, we understand the local media and work with relevant media outlets to get New Zealand stories published, broadcast and onto computer screens.

  And we’ve had some good success – last year ENZ’s integrated PR and marketing activity in India won the Public Affairs Asia Gold Standard Award for Country Promotion. 

  While we monitor New Zealand media for stories to highlight abroad, we are always looking for innovative and interesting story ideas that showcase high quality education.

  Are you launching a new course, celebrating unique student success or releasing new research that would be of interest to international media? Or is your regional group planning a visit offshore? With early notice, we can help to tell your region’s education story to the media.

  Have you got students or experts travelling in-market who are great representatives of the strengths of a New Zealand education? Give us the details and we’ll try and link them up with local media.

  Do you have alumni stories of the connections created between countries and people in the years following graduation? We’d love shine a light on them.

  Email us at media@enz.govt.nz if you have a great story to share.

  Take a look at the kind of stories we have worked to profile in China:

  • Student success stories with relevance to China: Chinanews.com reported on a team of Auckland University students, including one Chinese national, which competed in an international robotics competition.

  • China-related education events held in New Zealand: People.com reported on the University of Auckland’s seminar session promoting study opportunities in Qingdao. Xinhuanet.com highlighted Victoria University of Wellington’s Confucius Institute sunrise ceremony to celebrate the 10th anniversary of the establishment of the global network of Confucius Institutes. China Daily reported on a Chinese Week which promoted Chinese language and culture through television, libraries and apps.

  • Institutional developments of relevance to China: Waikato University launched a scholarship scheme for international students from Asia, including China. Coverage was secured in a range of media, including Sohu.com. The article highlighted the $1 million Excellence Scholarships for nearly 200 students and noted Waikato’s strengths in education, economics, law and information technology.

  • Scientists and researchers visiting China who can be interviewed about New Zealand’s strengths in their fields: Sir Peter Gluckman, the Prime Minister’s Chief Science Advisor, visited China in September. Media interviews arranged by ENZ resulted in coverage highlighting New Zealand’s education strengths in science and research, including in agriculture, medicine and nanotechnology.

  • Regional cluster visits: The Shanghai Morning Post reported on Study Dunedin and Education Southland’s joint education fair in Shanghai. ENZ also helped secure coverage for Dunedin education institutions during the Dunedin Mayoral Delegation to Shanghai, resulting in a total of 74 media reports across TV, online and print media – equating to NZ$564,677 in PR value.

  • Collaboration with Chinese counterparts: Chengdu Evening Post reported on ties being developed by New Zealand schools with Chinese counterparts. The Daily Evening News reported on the 2014 Sino-New Zealand Modern Vocational Education Development Forum held in Tianjin.

  • Visiting scholars and institution leaders: Beijing Business Today interviewed Caroline Daley, Dean of Graduate Studies at the University of Auckland, highlighting the university’s job seeker support for international students. 

• Cricket star hits home the NZ education message

  Stephen is supporting the strategy by helping to raise New Zealand’s profile as an education destination among India’s leading universities, faculties and students in the South and West of India.

  Stephen’s own brand, shaped from his outstanding international cricket career, resonates enormously right across India and his down-to-earth, humble Kiwi style works well with a wide range of stakeholders.

  ENZ’s General Manager International, Peter Bull, was in India last week participating in promotional activities with Stephen and was thrilled both by the former world-class cricketer’s commitment to ENZ’s goals and by the publicity his presence creates.

  “The attention on New Zealand education that Stephen Fleming generates among the students and faculties of important universities in India is absolutely tremendous.”

  Stephen’s strong India connection can be traced back to 1994 when he faced India in his debut test cricket match. He is now the coach of the most successful Indian Premier League (IPL) franchise, the Chennai Super Kings (CSK), following an exceptional captaincy of the Black Caps.

  Using Stephen’s profile in India during April means the three-day ENZ-Stephen Fleming programme of institutional visits and media interviews is happening against the backdrop of the IPL’s eighth season. As the most watched Twenty20 league in the world with a brand value of over US$7 billion, the IPL easily tempts business outside of cricket into action as excitement in India reaches fever pitch.

  The first day of the programme took Stephen and ENZ to Hindustan University, a highly ranked engineering and technical college in Chennai, the day after CSK won its first match of this IPL season. The team won off the last ball, sparking even stronger media excitement.

  Stephen pitched New Zealand education to more than 500 passionate students and staff at the university whose graduates regularly go abroad for postgraduate studies. Stephen also drew on his own education experiences, talking about his parents’ encouragement regarding the importance of education, and in the value education has had in shaping his future. This was later noted by the university’s reporting on the visit.

  Stephen also talked to the audience about the quality of New Zealand’s education programmes, universities and work opportunities in areas including the Christchurch rebuild.

  

  Above: Stephen Fleming delivering an inspirational speech to students and faculty at Hindustan University

  “I believe in the value of an education from New Zealand, and I’m always thrilled at the enthusiasm these students show in what New Zealand can offer them in terms of our education proposition,” Stephen told ENZ staff.

  The visit also included Stephen’s inauguration of a new cricket academy with some super-star batting by the New Zealand education brand ambassador and an on-air interview at Chennai’s leading English language radio which has an audience of 600,000.

  Stephen and the ENZ team finished the day with three print media interviews, with Stephen continuing to prove his worth by bringing cricket conversations back to the benefits of a New Zealand education. He also announced a New Zealand education t-shirt design competition open to students from leading fashion schools in India. Building on recent media success from two fashion-related Prime Minister’s Scholarship for Asia group tours to India, and on New Zealand’s creative, innovative, fresh-thinking approach, the design competition is targeting a niche audience in a market known for engineering, business and IT. The competition closes on 1 July when Stephen Fleming will be photographed in the winning design.

  Stephen Fleming and ENZ will be in Mumbai on 16 April and Bangalore on 21 April for more institutional visits and media interviews.

  This month ENZ’s India team has also supported agent-led New Zealand fairs in Pune, Kolkata and Ahmedabad with institutions pleased with the quality of students overall. A fourth agent fair is scheduled for Cochin on 21 April while the team also supports a Christchurch Educated mission in-country.  

• 80 more ‘Penguins’ to visit

  Education New Zealand will contact all eligible schools in the coming weeks to seek and confirm interest to participate in the programme. The scheme’s criteria stipulates candidate schools must be co-educational, non-religious and located within a close radius of the city centres in Auckland, Christchurch and Wellington.

  The group will be the fourth to study in New Zealand through the scholarship programme, which aims to expand the international outlook of young Chilean students and improve their English language skills.

  Known as ‘Penguins’ because of their distinctive black and white uniforms, 237 Chilean students have studied in New Zealand since the programme began in 2013.

  When announcing the programme from Chile last week Tertiary Education, Skills and Employment Minister Steven Joyce said the visit will enable more Chilean students to experience Kiwi life, and that more New Zealanders will learn about Chile by hosting a student or studying alongside the Penguins.

  “International students make a significant social, cultural and economic contribution to New Zealand while they’re here and remain connected as ambassadors for New Zealand when they return home.”

  Mr Joyce has been visiting Chile, Brazil and Colombia for the past eight days, leading a delegation of university representatives to the region to deepen education and trade links.

• Christchurch - Sichuan partnership deepens

  The visiting group consisted of representatives from provincial government, business, tourism, education and the arts. The event was formally opened by the Vice-Chairman of the Sichuan Provincial People’s Congress, Mr Li Xiangzhi and Associate Minister for Tertiary Education, Skills and Employment Hon Louise Upston.

  In her address, the Minister noted: “the two regions also have a passionate interest in education, which is my particular area of focus.  We both value the contribution international education makes to enrich the diversity of our respective communities.  We also know that as the world becomes ever more inter-connected, learning about people from other cultures and environments is critical.”

  Education was a particular focus of the visit, building on agreements developed since 2013 between the Sichuan Education Department and Christchurch Educated.

  During “Splendid Sichuan” the parties signed an implementation plan for 2015-16, confirming plans for future inbound exchange activity. Sichuan Education Department presented Christchurch Educated with 15 full scholarships for Christchurch students to study in Sichuan. 

  During a Tertiary Education Forum leaders from both regions discussed plans for developing closer partnerships. 

  Sichuan and Christchurch share common experiences in recovering from major earthquakes and some of the future education opportunities will be focussed on this. Christchurch Mayor Lianne Dalziel led a Christchurch delegation to China last month and in her visit to Sichuan emphasised the developing close relationship between the regions, evidenced by the progress made in developing education alliances. 

• Accelerate Your Growth at NZIEC

  We’re pleased to outline some highlights of this year’s conference programme prior to registrations opening soon.  

  Visit www.nziec.co.nz for more information and to register!

  Conference theme

  NZIEC 2015 brings together practitioners and leaders from across New Zealand’s fifth largest export industry to explore strategies for growth. The Conference provides an opportunity to discuss, strategise and connect with expert speakers and delegates.

  The government’s Leadership Statement for International Education outlines ambitious onshore and offshore goals for the international education industry to achieve by 2025. With less than a decade to go until 2025, NZIEC 2015 focuses on how you can Accelerate Your Growth.

  To achieve success as an industry, we need to understand key changes in international markets, pursue innovation, invest in capability and communicate a strong brand. Through a range of presentations, workshops, discussions and case studies, NZIEC 2015 will provide a platform to learn what organisations around the world are doing to execute these strategies, and what we can do to improve ours.  

  Pre-conference workshops

  Thursday 21 August features pre-conference workshops – for the school sector in the morning and for all sectors in the afternoon.

  School sector pre-conference workshop

  A pre-conference workshop for the school sector kicks off at 9am on Thursday morning. Connect with school representatives from across the country while learning about market trends, our key competitors and opportunities to collaborate through SIEBA.

  All sectors marketing and market intelligence workshops

  The afternoon pre-conference workshops are open to all sectors. Thursday afternoon features a marketing workshop on honing your point of difference followed by a choice of market intelligence sessions spanning the world.

  In the marketing workshop, gain inspiration from the Icebreaker experience to help you understand how to stand out from the crowd.

  Then, choose from nine future-focused market intelligence sessions featuring cherry blossoms, hashtags and samba! Learn about opportunities spanning the globe – from the Americas to Asia to the Middle East and Europe.  

  Networking drinks and conference dinner

  Join in the celebrations on Thursday evening with networking drinks and conference dinner starting from 6pm.  

  Friday highlights

  The Conference on Friday kicks off at 8.30am and features keynote addresses that will inspire, challenge and provide insight.

  In between our fantastic international keynote speakers, you can choose from 12 breakouts on topics ranging from customers and markets, strategy, marketing, operations and innovation.

  Breakouts include several sessions featuring the latest data and intelligence, a panel discussion around offshore delivery, a session seeking your input on the International Education Senior Officials Group work programme, and a Lightning Innovation session featuring six industry innovators.

  Stay tuned for more detail, and save the date now!

• INAKL ambassadors welcome

  It is an exciting milestone for the INAKL programme, which is a key project for Auckland Tourism, Events and Economic Development – which drives the growth of the international education through its specialist team Study Auckland.

  The ambassadors will regularly blog about their experiences as an international student in Auckland on a new site which went live this week.

  Ketaki Khare was among the ambassadors who were formally announced by Auckland Mayor Len Brown at an international student function held at Auckland Zoo last month.

  As well as being a student ambassador, Ketaki is among 10 Indian students awarded the New Zealand Prime Minister’s Sports Scholarships for 2015. She is a member of the Indian women’s rugby team, is India’s first female rugby referee and the first Indian woman to pursue a professional career in rugby.

  Ketaki Khare says: “Being an INAKL International Student Ambassador is an amazing opportunity to view this magical city in all its glory and it gives me immense pleasure to be able to write about all my experiences.”

  Birgit Hermann, Project Manager – International Student Experience, says: “The ambassadors’ role is to experience everything Auckland has to offer and talk about them to international students who are here or may come here.”

  The event at Auckland Zoo was the second in a series of INAKL events organised by Study Auckland for the region’s international student community. Some international students also enjoyed an INAKL group attendance at an Auckland Blues rugby game last month, and a recent Immigration New Zealand seminar about how they could potentially make Auckland their permanent home.

  The programme kicked off with the resoundingly successful International Student Welcome held at The Cloud in March, which attracted about 2,400 students.

  “The recent immigration seminar was fully subscribed within 10 hours and the INAKL Facebook site reached more than 2000 likes this week. The programme is achieving great results, but we would like to see it continue to grow and benefit students,” says Birgit.

  For further information please visit aucklandnz.com/inakl or contact inakl@aucklandnz.com.

• South Canterbury welcomes Thai agent

  What was the purpose of Pear’s visit to South Canterbury?

  Education South Canterbury is working on developing an MOU with Thai schools introduced to us by Pear. She was in South Canterbury specifically to familiarise herself with our schools and to experience the region as the students do. She visited each of Education South Canterbury’s member schools and met with students at each one.

  How did Pear’s visit fit in with Education South Canterbury’s goals?

  Thailand is a focus market and an important and valuable partner for Education South Canterbury.

  In the Education South Canterbury strategic plan we are working to develop capability and support the government goals for 2025.

  As we are developing an MOU with schools in Thailand that Pear works with, we felt that the familiarisation visit would give her a strong understanding of the educational experiences offered by institutions and the student lifestyle here in the region.

  Education South Canterbury was delighted to give Pear a first-hand experience of the region, so that she can support and promote the special features of the programmes that we offer.  

  What did Pear see and experience during her visit?

  Pear’s visit started with a welcome dinner with the members of Education South Canterbury and included a lunch hosted by the Mayor.

  We wanted to give Pear the opportunity to experience the activities that our students take part in while studying in the region – she went to a country cafe complete with farmyard animals, and mini golf and afternoon tea with Thai students currently studying at a local school and Aoraki Polytechnic.

  Pear visited the Te Ana Rock Art Centre and was very impressed with the cultural history of the region

  Unfortunately, the planned trip to Tekapo for a jet boat ride had to be cancelled due to gale force winds! So, that gave her first-hand experience of New Zealand’s changeable weather patterns.

  Pear stayed in Geraldine and Timaru, getting a taste of both town and country lifestyles, and experiencing both homestay and motel accommodation, further strengthening her insights in to the student and parent experience.

  What did Pear enjoy most?

  Pear really enjoyed the chance to meet all of the Education South Canterbury members and develop relationships with the International Directors at each of the institutions.

  She loved meeting the current students and felt their enthusiasm and honest feedback was really valuable. 

  In Geraldine Pear loved looking at the stars after we had been out for a meal. With no light pollution she had some great views of the Milky Way – the clear night air almost magnifies the vista.  This is something Pear just doesn’t get to see in the large cities of Thailand.

  What did you learn about Thailand from Pear?

  All Education South Canterbury members are familiar with Thailand and have visited regularly, so we were especially pleased to get specific information about the schools we are dealing with and the expectations around our MOU from the Thai schools’ perspective. We really appreciated Pear’s forthrightness in working through the specifics of the process.

  How are you maintaining the relationship now that Pear’s gone home?

  We have been in regular email contact with Pear since her return to Thailand, and we are planning an Education South Canterbury group delegation visit in early September to see Pear and visit NZ Study.

  What do you see as unique about South Canterbury education and culture?

  In South Canterbury we don’t just do international education, we internationalise our education.

  South Canterbury offers an authentic small town Kiwi experience, where all students are known in the school and warmly embraced by the wider community. Students get an individual and intimate experience – they are all made to feel special and develop lifelong friendships with Kiwi students and homestay families.

  The experience is very much a two-way exchange between the international students and the Kiwi students.  The visiting students opened our Kiwi students’ eyes to their lifestyle, culture and life experiences… so becoming the educators of our students! 

  South Canterbury is “New Zealand at your back door”. We offer beaches, mountains, rivers and diverse landscapes – outdoor excitement with a sense of security. In South Canterbury, you can travel from the Southern Alps to the ocean in two hours or less.

  Students in Education South Canterbury schools learn in the environment. Field trips and outdoor pursuits take them out into the real New Zealand and they are immersed in the environment they are learning about.

  Students in South Canterbury schools can embrace the arts – music and theatre, orchestras, brass bands and sing in New Zealand award-winning choral groups.

  No matter what students want to pursue, South Canterbury offers the opportunity!

  

  L – R: Julie McLean, Pear and Mayor of Timaru, Damon Odey

• Competition winners announced South and South East Asia

  The first competition was open to SSEA students from selected institutions currently pursuing undergraduate programmes in business, marketing and/or related disciplines. Students were asked to submit a 12 month marketing strategy that would promote New Zealand as an education destination in their own country.

  ENZ is pleased to announce that five entries – two from Viet Nam and one each from India, Indonesia and Malaysia have won all-expenses paid four-week internships in New Zealand. The interns will arrive in New Zealand between July and September.

  The winners and their hosting New Zealand institutions are:

  Viet Nam

  Pham Phuong Lan going to Academic Colleges Group

  Nguyen Hoai Thuong going to Palmerston North Girls High School

  India

  Armeet Narang going to Avondale College

  Indonesia

  Edo Dwi Prayogo going to the University of Auckland

  Malaysia

  Kong Kah Weng going to Choose New Zealand Education Alliance

  The second competition was targeted at secondary school students in South East Asia only, with the aim of prompting them to research what it would be like to live and learn in New Zealand. The students each submitted a 700-word essay demonstrating their take on the theme of ‘Think New: Think New Zealand’. ENZ received some outstanding entries across all four target markets. The winning essays (listed below) were all published in top-tier media publications.

  Malaysia

  Nur Afiqah Azizan - essay published in The New Straits Times (Learning Curve)

  Indonesia

  Siti Hajar Saskia Putri  - essay published in Hai! and CosmoGIRL! magazines

  Thailand

  Sirinut Talpraderm - essay published in The Bangkok Post (Student Weekly)

  Vietnam

  Nguyễn Thúy An - essay published on Kenh14.vn

  We’ll follow up with the students and their host institutions during their time in New Zealand and keep you posted as to their experiences.

• Introducing ENZ’s new Board member, Victoria Spackman

  Victoria is Chief Executive, Director and co-owner of the screen and visitor experience company, the Gibson Group. You can read Victoria’s bio here but E-News put a few questions her way when she was in the office last week.

  How did you come to know about the world of international education?

  I worked with Education New Zealand on a Mandarin language TV series called Dragons in a Distant Land, which was all about Chinese students studying in New Zealand.  The series was launched by the Prime Minister in Beijing in April 2013 during the celebrations of the 40-year relationship between China and New Zealand, and screened on several TV channels around China. 

  What interests you about the sector?

  I am particularly interested in the fact that there are so many advantages to be had from a well-functioning international education system – advantages to the students visiting NZ, to the NZ students they learn with, to the schools and other providers, and to the wider economies in both NZ and, potentially, in the country that the student is from.  The strong personal and professional connections that are made through international education can help fuel lifelong relationships and opportunities. 

  What excites you most about your appointment to the Board?

  I’m looking forward to the opportunity to help the sector grow and help New Zealand take full advantage of its strong international educational reputation. 

  What challenges do you expect to face? 

  New Zealand is not the only country competing for international students and we are not the best resourced or the most famous.  So we have to differentiate ourselves and help what New Zealand has to offer stand out.  My personal challenges will include understanding the complex ecology of the sector as quickly as I can so I can make a full contribution. 

  What parts of your study/work/life experience do you think is most relevant to your role on the Board?

  I started my school life in the UK and, although I don’t think about it much, I expect that it has impacted on the person I am very much.  The company I own has pushed into several new export markets in recent years, including China, the US and Denmark.  The experience of persisting to reach those goals has taught me a lot about exporting and doing so in challenging markets.  I hope that that experience, as well as my broader experience, can help me be of the most assistance to the organisation and the sector. 

  As well as announcing Victoria’s appointment on 9 July, Tertiary Education, Skills and Employment Minister Steven Joyce also announced the reappointment of Board Chair Charles Finny for an eighteen-month term, and Board members Philip Broughton, Richard Leggat and John Morris for three-year terms.

• New Zealand’s agriculture training pique’s interest of Moroccan delegation

  The delegation was led by Amine Mounir Alaoui, who is the head of the Mohammed VI Polytechnic University and Executive Vice President of the OCP Foundation. The university was set up by Moroccan phosphate exporting company, Office Chérifien des Phosphates. During their visit the group visited Waikato, Auckland, Massey and Lincoln universities, as well as meeting with government agencies, Universities New Zealand and research partners in the new Lincoln Hub.  Education New Zealand facilitated the visit. 

  The main purpose of the visit was to explore the potential for cooperation in the agriculture and agri-tech area for the Mohammed VI Polytechnic University’s new School of Agriculture.  They were impressed with the capability and applied/industry-based approach of the New Zealand universities, and were especially interested in research cooperation and the potential for student exchange, study abroad, PhD study and teacher training. 

  Mohammed VI Polytechnic University is less than three years old, but it has ambitious plans to be the leading institute in Africa with 10,000 students enrolled by 2025.  It is a state of the art university located in the new city of Benguerir, close to Marrakech, and hosts three living labs – the new green city itself, a local phosphate mine and an industrial plant. 

  The delegation promoted Morocco as a secure gateway to Africa and a bridge to western countries. 

  Now that links have been made, the focus will be on identifying some key areas of research collaboration and gradual expansion of the education partnerships – perhaps more simmer than spice, but still warmer than a zero degree Lincoln day!