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Education New Zealand has another successful year in Japan
The series began with a reception for the 30^th anniversary of the Auckland-Fukuoka sister city relationship. Sir Bob Harvey from Auckland Council and Mr Soichiro Takashima, Mayor of Fukuoka City, were among the 120 guests who attended to celebrate the friendship and education exchange. The group also enjoyed a powerful haka performance by 20 students from Fukuoka’s Seiryo High School, who visited Auckland Grammar School in August this year for the Game On English Rugby programme.
While in Fukuoka, ENZ held an education fair with exhibitions from 30 New Zealand providers and organisations. The fair had more than 300 visitors – many of whom queued to speak to New Zealand representatives about their study options. ENZ’s Senior Market Development Manager – Japan, Misa Pitt, said the interest was not surprising, given the variety of New Zealand education programmes on show.
Education fair in Fukuoka

A second fair was also held in Tokyo, with a record number of over 600 visitors, followed by an education seminar with over 100 Japanese agents, schools and tertiary institutions.“While our competitors’ fairs tend to focus on one particular sector, we have an advantage by offering a wide range of innovative programmes from all sectors,” said Misa Pitt.
The interest in the seminar reflects an increase in engagement from Japanese institutions in international education – as well as the Japanese government’s internationalisation policy, intended to support their forthcoming sports hosting duties.
“With the 2019 Rugby World Cup and 2020 Olympics coming up, more Japanese students are interested in programmes that combine English and professional training in sports, tourism and hospitality,” said Misa Pitt.
Misa also revealed that the debut involvement of the Schools International Education Business Association (SIEBA, the peak body for schools in the international education space) in Japan increased New Zealand’s credibility in market, particularly in relation to pastoral care.
“With the new Code of Practice introduced in July this year, I believe SIEBA will play a key role in connecting New Zealand secondary schools with Japanese agents and institutions.”
Japan’s event series concluded with an alumni reception in Tokyo, with special guests including New Zealand Ambassador to Japan, Stephen Payton, and Michael Leitch, a Christchurch native who, after studying in Japan, now plays for the Japanese national rugby team. Michael gave a moving speech on the similarities between New Zealand and Japanese culture, as well as the importance of overseas education in building character for young people.
Education fair in Tokyo.
Work begins on plan to grow offshore delivery
Education New Zealand is developing an international delivery plan to provide a clear and comprehensive rationale for New Zealand's involvement in the international delivery of education and training. Its findings will be integrated with the International Education Strategy, currently underway.
ENZ Industry Development Manager Adele Bryant said the plan will be comprehensive.
“It will identify and prioritise opportunities, approaches and models that will be competitive and build the best long-term value proposition for New Zealand,” Bryant said.
The Observatory on Borderless Higher Education (OBHE), in partnership with the International Graduate Insight Group (i-graduate) have been selected by ENZ to develop the plan.
OBHE is a higher education think tank with a unique remit focussed on ‘borderless’ education. Richard Garrett, Director of OBHE will lead a team of 8-9 based in the USA, UK, Malaysia, Australia and New Zealand. Some of the team members will be well-known to the New Zealand education sector including Stephen Connelly, Director of GlobalEd Services in Australia and Kyla Steenhart, Director of i-Graduate in New Zealand.
The views of interested education providers will be sought over the next three months. The plan is due to be published in May 2017.
Korea and New Zealand sign historic agreement
On 23^rd February, New Zealand hosted a Korea-New Zealand education Joint Working Group (JWG) in Wellington, where a delegation of Korean education officials met with officials from the Ministry of Education (MOE), the New Zealand Qualifications Authority (NZQA) and ENZ to exchange policy updates and sign a Joint Recognition Statement – a landmark document regarding senior secondary school qualifications in both countries.
The statement follows the Comparison of Senior Secondary School Qualifications, a joint research report which concluded that the Korean High School Certificate and the New Zealand National Certificate of Educational Achievement Level 3 are broadly comparable.
New Zealand Secretary of Education Iona Holsted said the signing of the statement will support higher education institutions in both countries to make decisions about these qualifications, with the potential to open up study opportunities for young Kiwis and Koreans.
“The joint statement is a step towards our students being able to have previous qualifications more easily recognised abroad and will provide access to further study that has traditionally been difficult to access.
“While there is still more to do, I’m looking forward to seeing the shared benefits for both countries,” Ms Holsted said.
NZQA Chief Executive Dr Karen Poutasi said the Recognition Statement and research report are a result of the two countries’ collaborative work under the Education Cooperation Arrangement, signed in 2009.
“The statement is the first of its kind signed by Korea and is a sign of confidence in the quality of education in both countries,” said Dr Poutasi.
“The joint research report has helped to promote a shared understanding of the Republic of Korea and New Zealand’s education systems and curricula. We look forward to further dialogue between our two countries.”
Poutasi now hopes to see more Korean students coming to study in New Zealand, and vice versa.
US students: Adventurers and Future Makers
When talking to American students, Lewis found that most held positive views of New Zealand, but lacked any specific details of what study in New Zealand involved. It got him thinking about the four international student personas and, for the most part, Lewis said US study abroad students fall into two categories – Adventurers and Future Makers.
The Adventurer persona

“Adventurers are students who see study abroad as an opportunity to experience new things and places, and to have fun while learning more about themselves,” explained Lewis.
“Most of my time with these students was spent mapping out the closest mountains to their university of choice, or explaining how to road trip around the country.“Adventurers are students who see study abroad as an opportunity to experience new things and places, and to have fun while learning more about themselves,” explained Lewis.
“They’re an easy sell for New Zealand but there were a number of other students who weren’t as convinced.”
Lewis believes this second group of students are in the Future Maker category. For them, career outcomes are top of mind, and education is seen as the road to get there. Lewis said these students were concerned that New Zealand’s appeal to thrill-seekers meant that the academic components wouldn’t be up to standard.
“For these students, study abroad is a serious opportunity. Beautiful pictures of Fiordland aren’t enough – they need cold, hard facts of New Zealand’s high quality education.
The Future Maker persona

“Because of the perception of New Zealand as a place for outdoor adventure, many students were surprised to hear that they could study subjects like mechanical engineering, IT or physiotherapy in New Zealand, and that all universities ranked in the top 3% in the world.
“They also had many enquiries about internship opportunities and programmes that combine study and work experience.”
Lewis also saw that alumni play a powerful role in this market.
"At one fair, alumni from the University of Southern California were key in piquing the interest of their fellow students, sharing that their courses in New Zealand were cross-credited, and that the Tongariro crossing was just as beautiful as the pictures.
“That’s the balance needed – students who are able to attest to both the academic rigour of courses in New Zealand and the adventure opportunities.”
Successful Brazil media famil
Media familiarisation trips are a great way for journalists from our key markets to develop a better understanding of New Zealand’s education system, possible study options, and the experiences of international students.
The journalists received a warm welcome from education providers in Wellington, Canterbury, Hawke's Bay and Auckland – thank you very much to everyone involved. Special thanks also to our regional education partners, especially Brook Pannell (Wellington), Bree Loverich (Canterbury), Steph Kennard (Hawke’s Bay) and Nick Arnott (Auckland).
Sylvia Santos, Maths Tutor at Ara, brought the journalists home-baked Pão de Queijo (Brazilian Cheese Bread)

There were around 3,000 Brazilian students in New Zealand in 2015, and on this trip the journalists met Brazilian students and staff everywhere they went – which was a great way to build relationships and showcase the opportunities for students here.
The famil is a long-term investment in promoting international education – but two very positive articles have already been published by Camila on Exame.com, the online content and news portal of Exame Magazine, which is the largest and most influential business and economy publication in Brazil:
Esta é a cidade da Nova Zelândia mais promissora para engenheiros (This is the most promising city for engineers)
A Nova Zelândia quer atrair mais profissionais de tecnologia (New Zealand wants to attract more technology professionals)
Lyn Garrett, Senior Lecturer and Major Coordinator for Industrial Design at Massey Wellington with Camila and Luiza in the workshop

The new Engineering Core at University of Canterbury displayed a special welcome sign for the group

Julia Kowalski, international student from Brazil, and Charlotte Taurima-Thomas, Head of Māori Students, showing the journalists how to hongi during a powhiri at Taradale High School.

Camila, Luiza, Steph Kennard and Tales prepare for a brief wine tasting at EIT

Luiza chats with Brazilian students Susana do Nascimento and Rene Souza, hosted by ATEED
NAFSA’s Dr Esther Brimmer to address NZIEC 2017
Her keynote address, ‘Connecting people to change the world’, will explore the ways in which international educators can build bridges across professional and political lines to keep our societies open and welcoming.
Dr Esther Brimmer, chief executive of NAFSA

Drawing on recent developments in the United States, Dr Brimmer will outline the initiatives being undertaken by the NAFSA community to foster increased support for international education and will suggest a framework for action that can be applied by international educators the world over.
ENZ Chief Executive, Grant McPherson, said it was wonderful that Dr Brimmer would speak at NZIEC 2017.
“Dr Brimmer operates at the highest levels in the United States government and internationally, and offers unique levels of influence and expertise,” he said.
“We look forward to her insights on how we can forge greater global connectivity through international education.”
With over 10,000 members in more than 150 countries, NAFSA is the world’s largest non-profit association dedicated to international education and exchange. The 2017 NAFSA conference will be held in Los Angeles 28 May to 2 June. At NAFSA, Dr Brimmer is at the forefront of efforts to promote global connectivity through international education and exchange.
Dr Brimmer’s distinguished career has included three appointments within the U.S. Department of State, serving most recently as the Assistant Secretary for International Organisation Affairs.
Dr Brimmer has also held positions at George Washington University, Council on Foreign Relations, Johns Hopkins University, College of Europe, Carnegie Commission, Democratic Study Group in the U.S. House of Representatives, and McKinsey & Company. She earned her Doctorate from Oxford University.
Find out more about Dr Brimmer here. Dr Brimmer joins conference MC Miriama Kamo and Dr Jason Fox as NZIEC headline speakers.
We’ll be making more speaker announcements before registrations open in May. Stay tuned!
NZIEC and the future of China student recruitment
Mr Zhou Chenggang is president and chief executive officer of New Oriental Education and Technology Group, one of China’s largest student recruitment agencies.
In his keynote address, President Zhou will outline some of the key trends curently shaping student recruitment from China and highlight what the future will have in store for New Zealand international student recruiters.
Alex Grace, ENZ Regional Director for Greater China and North Asia, said, “New Oriental has longstanding partnerships with schools and tertiary institutions across New Zealand. We’re looking forward to hearing President Zhou’s insights on the future of the Chinese student market and implications for New Zealand international education marketers.”
During his more than 30-year career in the education sector, President Zhou has been awarded the Leader in Chinese Educational Enterprise and Outstanding Individual in Education Industry in 2011-2013 awards, and was the 2010 Person of the Year (Tencent, Global News, and Beijing Morning Post).
Visit the NZIEC website to find out more about President Zhou and his keynote address.
President Zhou joins conference MC Miriama Kamo, Dr Jason Fox and Dr Esther Brimmer as NZIEC headline speakers. NZIEC will be held at SkyCity Convention Centre in Auckland on 22 and 23 August,
Get ready to reserve your place at the international education event of the year! Registrations for NZIEC 2017 will open on Wednesday 17 May.
Crowdsource your NZIEC 2017 experience
Alongside the usual presentations, workshops and panel discussions, we’re introducing crowdsource cafés.
Crowdsource cafés are designed to harness the collective intelligence of the group. Rather than listening to ‘a sage on the stage’, these interactive sessions will see you working with others to brainstorm and problem solve.
“Crowdsource cafés are a neat way to explore the breadth and depth of experience and insights from professionals across our industry,” says Sam Mackay, ENZ Strategic Projects Manager.
“You’ll connect with other delegates, share challenges, learn what others are doing, and come away with new ideas and inspiration you can implement.”
There’s a crowdsource café for school delegates to share international marketing tips, and another for all delegates to explore emerging trends and developments.
“To make the most of these sessions, come prepared to share your insights, tips and best practice with fellow participants,” says Sam.
"We’ll also be announcing three new session formats in the lead-up to August. Stay tuned!"
GP practice for international students
Caring Clinic is focused on meeting the needs of international students and migrants from Asia, providing services in Cantonese and Mandarin as well as English, and offers innovative services including Skype consultations after hours and e-prescriptions.
The new clinic has been welcomed by the Auckland Agency Group (AAG), a cross-agency collaboration of central and local government agencies formed to lead communication with international student groups, ethnic communities and providers in Auckland.
Hayley Shields, ENZ’s Director of Student Experience and Chair of AAG, said the new clinic reflects the shift to make support services more attuned to students’ cultural needs.
“More than 60 per cent of international student enrolments are in Auckland, and it’s important for students to be able to access culturally appropriate healthcare services.
“This is one of the key objectives in the New Zealand International Student Wellbeing Strategy.”
Dr Jessie Liu and Dr Ruoh Sim, the two principal doctors at Caring Clinic, came to New Zealand as teenagers and both studied medicine at Otago University.
Draft International Education Strategy released
A group of about 75 international students and staff, along with representatives of education providers and key local and central government agencies, were present at Auckland University of Technology last Friday where Tertiary Education, Skills and Employment Minister Paul Goldsmith officially launched the draft strategy.
The draft strategy sets out the government’s vision that international education will continue to contribute to a vibrant and prosperous New Zealand, and outlines the proposed actions the government will take to support a sustainable, high quality international education sector that delivers net benefits to New Zealand.
The draft strategy was developed with input from the wider sector, including an online survey and a series of workshops in 2016, to identify future challenges and opportunities. ENZ and the Ministry of Education are leading the strategy development.
The draft strategy can be found here, alongside options for providing feedback, including an online survey, a series of workshops for the sector, and a session on the draft strategy during the NZIEC conference in August.
We welcome feedback on the draft strategy and the vision, goals and actions that it recommends. Consultation will close on 31 August 2017. The strategy will be finalised and an implementation plan developed for launch towards the end of the year.
Thank you to everyone who has participated in this work to date, and we look forward to hearing your thoughts on the draft strategy.