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  • Think New with FutureLearn

    Quicklinks

    About the campaign

    Campaign messaging

    Tips for promoting the campaign

    Check out the Brand Lab to download and use campaign assets

    About the campaign

    Objectives

    1. Test an online-focused audience’s appetite for courses delivered under an NZ country brand
    2. Explore sector capability and willingness for generating and promoting online courses
    3. Test, understand and validate ENZ's role in the online education space
    4. Maintaining awareness of the NZ Education brand and NZ as an education destination in target markets

    FutureLearn platform and courses

    • New Zealand’s offerings include short courses from leading universities, English language schools, vocational PTEs, Institutes of Technology, and edtech educators including virtual reality developers and game designers.
    • These not for credit courses are on average 6-8 hours long from providers across the sector. 
    • FutureLearn is a global online education platform jointly owned by the UK’s Open University and The SEEK Group with an existing community of approximately 15 million learners globally. 
    • These courses are available to learners (including teachers and educators) all over the world, including here in New Zealand.

    FutureLearn is actively promoting this campaign in the following prototype markets: 

    • Thailand​, Japan​, Korea​, China​, India​, Brazil​, Indonesia​, USA​, Vietnam, Germany​, UK, Colombia 

    In addition, ENZ will be promoting this opportunity to its global learner database, and through other owned channels, including website and social media. 

    Campaign messaging

    By joining forces and sharing the same message, we can tell a stronger, more consistent story about the FutureLearn prototype, and the opportunity it represents.

    The Campaign’s place in the wider strategy for international education

    • ENZ is leading a programme of work that focuses on the diversification of international education products and services. It forms part of the Government’s Recovery Plan for International Education, under the “Transforming to a More Sustainable Future State” workstream.  
    • The New Zealand International Education Strategy, 2018 is clear in its goals for achieving a thriving and globally connected New Zealand through world-class international education.  
    • Goal 2 of the Strategy is Sustainable Growth - the international education sector flourishes through diversification of markets, people flows and innovative products and services. 

    Talking points for providers

    • We are proud to be part of ENZ’s new pilot, launched with FutureLearn.
    • This initiative will showcase a selection of taster courses from New Zealand providers to worldwide online learners, under the national Think New brand umbrella.
    • The 12-month initiative launched 8 June and is part ENZ’s Diversifying Products and Services programme of work.
    • By taking part, we are supporting the Government’s Recovery Plan for International Education.

    Provider participation benefits
    These messages are useful when talking about the campaign to other staff in your organisation

    • This initiative is an opportunity to further raise our profile to a global audience, benefiting from the exposure generated by FutureLearn and the ENZ-funded global campaign.
    • We’re able to test a new recruitment and distribution channel at little cost.
    • As providers, we receive notification of any further interest generated by these online courses, which could lead to further study opportunities – either online (on FutureLearn or elsewhere), or onshore when current border restrictions sufficiently ease.
    • As part of the process FutureLearn worked alongside providers like us, supporting us while we created (or optimised) content for the platform.
    • Standard membership fees are being waived by FutureLearn for this prototype.
    • ENZ is also funding a global campaign via FutureLearn to promote the prototype.

    More about FutureLearn

    • FutureLearn offer courses from around 250 providers from around the world. These courses range from tasters to full online degrees.
    • 15 million learners use the platform. Many (27%) users are UK-based but increasing numbers of learners across the globe are accessing FutureLearn.

    Tips for promoting the campaign

    By aligning our marketing activity, ENZ and providers can tell clear and consistent message about the online study courses available with FutureLearn and providers. Here are some tips to start promoting your FutureLearn courses on your channels:

    Tip 1: Use the digital assets available in your promotions:

    There are plenty of campaign assets designed with campaign messaging available for you to use now on The Brand Lab. Assets have been specifically created to use across websites, emails, social channels & other digital advertising.

    Check out The Brand Lab to download and use images, animated tiles, email signatures, an editable ad template where you can feature your own logo and much more!

    Tip 2: Share our FutureLearn & Online Learning blogs

    We’ve created a blog for a learner audience to promote starting a New Zealand education online, through the FutureLearn product. Check out the blog here and share on your own social channels or website.

    We also have supporting blog content written by students for learners thinking about online learning. You can also share this blog, and link to FutureLearn’s Study with New Zealand Online page

    Tip 3: Follow and share FutureLearn’s posts on Study in New Zealand Facebook & Instagram channels

    ENZ will be posting about New Zealand online study options on our Facebook and Instagram channels. You can easily share & repost this content on your own social channels to reach your own audience. This Facebook post is ready to share now.

  • Education New Zealand nominated for three upcoming awards

    ENZ recognised for Gilman Scholarship mahi

    Education New Zealand has been selected as a finalist in the 2021 AmCham - DHL Express Success & Innovation Awards. The awards, run by the American Chamber of Commerce in New Zealand, celebrate the success and innovation of companies doing business with the United States.

    ENZ is a finalist in the Bilateral Connections category and our entry focusses on how our Gilman Scholarship funding and other initiatives underway with US federal agencies and education institutions are helping build lasting connections between New Zealand and the United States through education. The winners will be announced at a function in Auckland on 26 August.

    ENZ's digital China ecosystem recognised in China Business Awards

    ENZ is a finalist in the 2021 HSBC NZCTA China Business Awards, New Zealand's preeminent awards for recognising business success in China. ENZ is nominated for the United Media Solution Award for Digital Excellence in Business between China and New Zealand, for our China digital ecosystem and experience work.

    Tū Ngātahi nominated in prestigious marketing awards

    ENZ's Tū Ngātahi campaign, delivered by Special Group, has been selected as a finalist in the Designers Institute of New Zealand Best Design Awards. Tū Ngātahi calls for New Zealanders to stand together with our international student community and send a message of empathy and support. It is nominated in the Public Good category.

  • First-ever New Zealand Global Competence Certificate with teachers from across Asia wraps up

    Over five weeks, the group completed 10 virtual sessions and 20 self-directed online modules. They learnt skills crucial to cultural competence, like how to build bridges in multicultural situations and how to break down stereotypes.

    This cohort received very positive feedback from those involved in the course, from learners to facilitators. Tran Nguyen Trinh Nguyen, a teacher from Gia Dinh High School, said:

    “After the course, I am more confident in embracing the differences that other people around me have. I am more eager to challenge myself to become a better listener, a better conflict solver and a more dynamic global citizen.”

    Videos on this cohort’s NZGCC journey and appreciation messages from learners and facilitators can be viewed here.

    This teacher cohort, alongside a recent students’ cohort, has also worked to lift the profile of New Zealand education in the Asia region – particularly in Vietnam. The team has received an overwhelming number of applications for the next NZGCC teachers’ course: 171 applications for the 25 available places.

    “By organising these special NZGCC cohorts, we hope to equip both teachers and students with additional knowledge and skills that supports their daily work and study, and enables them to thrive in what is an increasingly globally connected world,” ENZ Regional Director – Asia, Ben Burrowes, said.

    “We believe that the training programmes will open up more education linkages between all participating schools and when travel resumes, we look forward to seeing more Vietnamese teachers and students in New Zealand for in-person exchange programmes.

    Educators interested in participating in future cohorts can contact marina.wilmerstadt@enz.govt.nz to find out more.

  • Big audience for ECE symposium streamed live from China

    The New Zealand-China Early Childhood Education Symposium streamed live from Qingdao in Shandong Province in September, attracting an audience of around 24,000 viewers on a Chinese language streaming service, 170 at the venue and dozens more online from Norway, Mexico and Turkey.

    The audience for the symposium, organised by Education New Zealand, has grown 20-fold since the first event in 2020, proving the appeal of events streamed in several languages.

    The theme of this year’s symposium was the best practice for developing high-quality early childhood education (ECE) teachers.

    Data from 2020 show there were over 48 million children enrolled in Chinese kindergartens and a shortage of nearly 300,000 full-time ECE teachers.

    Delegates heard from New Zealand experts at the Ministry of Education, the University of Auckland, the Open Polytechnic, AUT, Te Rito Maioha Early Childhood New Zealand and Toi Ohomai Institute of Technology.

    Toi Ohomai presenter Dr Rosemary Richards spoke from New Zealand on how to interact with children on visual art. She welcomes chances like these to share her work with a large and diverse audience.

    “In this increasingly globalised world of education, it is important for educators to find ways to have meaningful connections that extend our intercultural and professional understandings,” Dr Richards says.

    “The online symposium and live streaming also allowed for connections with wider communities and audiences that are not possible in traditional formats. Perhaps our future holds more potential for a combination of both.”

    ENZ worked with the China Ministry of Education and the China Centre for International People-to-People Exchange to organise the symposium.

    Local organisers included the Qingdao Municipal Education Bureau, the China National Society of Early Childhood Education, the Qingdao Preschool Education College and the Shanghai Institute of Early Childhood Education under Shanghai Normal University.

    New Zealand and China collaborate on early childhood education under the mechanism of the Joint Working Group on Education and Training, last held in February 2021.

    Want to know more about the symposium or upcoming ENZ initiatives in China? Contact China@enz.govt.nz

    The University of Auckland’s Dr Marek Tesar and Dr Kiri Gould gave a keynote presentation on the pathway to becoming an ECE teacher. Audience members could scan the QR code on the screen to connect on WeChat.

  • International students get behind Super Saturday vaccine drive

    A group of students showed their concern and social responsibility by telling their stories to The New Zealand Herald ahead of the Super Saturday vaccination drive on 16 October 2021.

    Education New Zealand Chief Executive Grant McPherson said it was great to see international students getting involved in the vaccination effort.

    “New Zealand reaching its 90% vaccination target will aid in our recovery and bring us one step closer to welcoming more international students to Aotearoa,” he says.

    “These are people who bring an array of benefits to community wellbeing, our global relationships, a productive workforce, a strong education system and enabling trade and diplomacy.”

  • New student forum for NauMai NZ WeChat mini programme

    Education New Zealand’s NauMai NZ platform is designed to inform, support and empower international students.

    A WeChat mini programme – an app designed for the WeChat ecosystem popular with Chinese students – has extended NauMai NZ’s reach, attracting over 12,000 users in its first year.

    The NauMai NZ WeChat mini programme helps students make the most of their New Zealand experience, with advice on everything from finding a part-time job and knowing their rental rights to looking after their wellbeing and understanding Kiwi English. There are also stories from students about their lives – for instance, people sharing ideas on what to do during their summer in New Zealand.

    “We know that Chinese students prefer to connect with each other in their language, on the WeChat channel they trust,” says Faymie Li, Senior Advisor for Student Experience at ENZ.

    “We’re delighted to see how much they enjoy this digital platform and how quickly it’s growing. It’s great to be able to connect Chinese students to each other and to people who’re willing to help them out.”

    The WeChat mini programme has now run six livestreams hosted by experts, alumni and current international students on topics including employability, how to grow your network, and mental health and wellbeing. Students tuning in to watch can use the chat feature to ask questions.

    The livestreams have attracted a total of nearly 3,000 live views with over 18,000 engagements during the live events and, so far, more than 1,000 views afterwards.

    The WeChat mini programme has now added a new forum so that Chinese students and alumni can better share their life and study experiences and support one another. The text-based, moderated forum allows students to have their questions answered by their peers.

    A group of international students have signed on as ambassadors for the WeChat forum, including alumni from the Prime Minister’s Scholarship for Asia programme. One of the forum ambassadors, Mengdi Zhang, says she’s looking forward to connecting with newer students.

    “I am excited to be a student ambassador so that any students with unresolved questions can reach out. I can see my own past in the students’ questions, and I hope to help them through to a better experience in New Zealand,” she said.

    If you would like to know more about the NauMai NZ WeChat mini programme, contact faymie.li@enz.govt.nz. You can share it with others using the WeChat QR code.

  • Updated timeframe for the re-opening of New Zealand's borders

    Note: The information in this story was correct at the time of publication, however, some steps in New Zealand's border reopening plan have now been brought forward. Click here to check the current border reopening steps.

    “To slow the rapid spread we have seen overseas, we are pushing out the start of non-MIQ travel until the end of February 2022”, COVID-19 Response Minister Chris Hipkins said. 

    You can read the full announcement from the Government here.

    The Government has not yet announced the date from which any specific group of foreign nationals, such as international students, will be able to travel to New Zealand or apply for visas to do so.

    Until then, New Zealand’s current border settings will remain in place. Most people outside New Zealand cannot apply for a visa unless they have a border exception. There are limited border exceptions for international students.

    New Zealand suspended most offshore visa applications from August 2020 and that suspension currently extends to August 2022. The Government may decide to lift the suspension, in whole or in part, before August 2022 – in line with its decisions on the stages of the border re-opening.

    It is Education New Zealand’s view that it is better for international students, education providers and agents to wait for certainty on border entry conditions before making new plans or commitments to students.

    At this stage, in most cases, if international students who are now in New Zealand leave, they will not be able to return to the country for the start of the 2022 academic year. They will need to wait to apply for visas and to travel to New Zealand until the dates the Government sets for them to do so.

    At Education New Zealand we understand how much international students and education providers have been through during the COVID-19 pandemic.  We will keep students and providers up to date with the Government’s decisions as they are announced.

    We are looking forward to welcoming international students back to New Zealand.

    More information

    Find out more about visas from Immigration New Zealand if: 

    Find out more about New Zealand’s response to COVID-19:

     

  • ENZ unleashes the potential of Prime Minister’s Scholarships alumni

    The first-ever event for alumni of the Prime Minister’s Scholarships for Asia and Latin America was hosted by Education New Zealand in November 2021.

    The scholarships, administered by ENZ, enable New Zealanders to study, research or intern in Asia or Latin America. Since 2013, more than 2,400 group and individual scholarships have been awarded.

    The virtual event – Hono Mai: a call to connect – drew together alumni from all walks of life, based in New Zealand and around the world.

    They heard guest speakers from the Asia New Zealand Foundation and the Latin America New Zealand Business Council, held speed networking sessions in small groups on the EventsAir platform, and joined in challenges and trivia questions.

    ENZ’s Global Citizens Manager, Carla Rey Vasquez, says the event was designed and driven by alumni, for alumni.

    “Our global citizenship work aims to equip New Zealanders with the competencies to engage with the wider world, build connections with people from other countries and cultures, and take action on the things that matter to them.

    “Alumni have so many rich, diverse relationships around the world which can be used to support and uplift each other. Hono Mai is about sharing those relationships to help alumni achieve their own goals within their own communities,” she says.

    One of the alumni involved in organising the event was Robyn Scrimshaw, who studied Chinese law and language in Shanghai with a Prime Minister’s Scholarship for Asia in 2014.

    “Everyone had such a great experience on the trip; the event was about bringing that magic together and connecting everyone’s experiences in one place,” she says.

    Now working as an urban planner in Tauranga, Robyn still draws on her experience of “different perceptions of public and private spaces” in the Chinese cities she visited. 

    Plans are underway for more networking events for Prime Minister’s Scholarships alumni in 2022.

  • Patrick Au: a champion for international students

    Patrick is a registered psychiatric nurse and counsellor who migrated from Hong Kong in 1991.

    He has been working with Asian migrants and international students in primary and tertiary healthcare for more than 20 years – most recently as the Asian Mental Health Coordinator for the Auckland District Health Board. He is now moving into full-time private practice.

    ENZ’s Director of Student Experience and Global Citizens, Sahinde Pala, says Mr Au’s mahi (work) has been of incredible value to international students.

    “Patrick has worked tirelessly to highlight issues and barriers for international students in the mental health system and has been a trusted advisor as initiatives and policies have developed over the years.

    “He has been a respected member of the Auckland Agencies Group chaired by ENZ, which works on student wellbeing, and a key figure during the development of the International Student Wellbeing Strategy.

    “At ENZ we have also been privileged to be able to call on Patrick’s services as we develop new content for our NauMai NZ platform for international students in New Zealand.

    “We are sad to see him move on from the ADHB but grateful that he’s remaining in mental health support.

    “We would like to thank Patrick for his enormous contribution to the international student community over the years and wish him all the best for his next chapter,” says Ms Pala.

    He taonga rongonui te aroha ki te tangata
    Kindness to all people is a great treasure

     

  • Showcasing New Zealand education at Expo Dubai

    Representatives from the University of Waikato, Victoria University of Wellington, New Zealand education technology company ByteEd and Education New Zealand Manapou ki te Ao met with key contacts and forged new relationships during their 22-25 January 2022 visit to the Expo.  

    Events were hosted at the New Zealand Pavilion, and the delegation invited education stakeholders to take a new look at what New Zealand education has to offer, including online and pathway options. Attendees heard more from New Zealand’s universities and vocational training sectors, learned about government-to-government opportunities, and met with innovative New Zealand EdTech companies working in the region.  The winners of the Global Kaitiakitanga Project, a sustainability-focused programme for New Zealand schools created by the NZ at Expo team and Young Enterprise (YES), also shared their student experience.   

    Guests at our events gained an insight into New Zealand’s unique cultural identity, with a tour through the New Zealand experience at the pavilion and performances from locally based kapa haka group Ngāti Koraha.  

    The leader of the education delegation, ENZ’s Regional Director, Americas, Middle East and Europe, Amy Rutherford, was interviewed by New Zealander Brandy Scott on the popular business breakfast show Dubai Eye. The interview aired on 24 January, to coincide with UNESCO’s International Day of Education.

    While in Dubai, the delegation took part in the launch of NCUK’s International Foundation Year (IFY) at the University of Wollongong in Dubai. The IFY programme will lead to UAE and other students from Gulf Cooperation Council (GCC) countries and further afield studying at any of New Zealand’s eight universities in 2023 and beyond.  

    ENZ also held a workshop with delegates to look at ways to align our efforts in the GCC countries and wider Middle East region 

    Expo is the largest global event to take place since the Covid-19 pandemic began. As at the end of January, organisers had recorded 11,608,240 visits to Expo, and the New Zealand Pavilion had over 750,000 visitors.  

    “It was important for ENZ and delegation members to show up and tell the New Zealand education story to the world.  New Zealand remains keen to cooperate with partners on education, we have innovative ways to offer a New Zealand education, and we are looking forward to welcoming students to New Zealand again as soon as border restrictions allow,” Amy Rutherford says. 

    If you are interested to hear more about how ENZ can support your organisation’s approach in the region, please contact Bronwyn Shanks, ENZ’s Senior Advisor – Special Projects, Middle East and Europe, bronwyn.shanks@enz.govt.nz.

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