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Advertising opportunity in Japan
ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said the annual guidebook is the only Japanese publication officially supported by the New Zealand Embassy in Tokyo and ENZ.
“With the Rugby World Cup held in Japan for the first time this year, New Zealand will have an increased presence and visibility in the public,” said Misa.
“This guidebook is a great opportunity for regional bodies and individual providers to promote their offering. Furthermore, because destination marketing is a key part of education promotion in Japan, KBunsha is offering a separate advertising rate for regional groups.”
To advertise, bookings must be made by 22 March 2019.
For further details on the guidebook and pricing for regional groups, download the proposal here.
For individual providers, download the proposal here.
New Zealand commended for inclusivity and humanity at APAIE
A New Zealand delegation featuring all eight universities attended APAIE 2019 as part of a planned strategy to build New Zealand’s presence ahead of the 2021 conference which will be hosted in Auckland.
The 2019 conference, themed “Diversity and inclusivity in higher education”, attracted more than 2,500 delegates between 25-29 March.
Discussions centred around the role that international education could play to enable disparate cultures and communities to embrace diversity and difference.
This theme had particular resonance in the wake of the Christchurch terrorist attack, and New Zealand’s response earned high praise from University of Oxford-educated Her Majesty The Permaisuri (Queen Consort) of Johor, Raja Zarith Sofiah Binti Almarhum Sultan Idris. (Johor is a state in the south of the Malay Peninsula and shares maritime borders with Singapore and Indonesia.)
In her opening address of the conference, Raja Zarith Sofiah said: “While we at this conference speak about diversity and inclusivity as part of academic discussions and presentations, the New Zealand Prime Minister, Jacinda Ardern, and all New Zealanders, from students to biker groups, have shown what inclusivity truly means when it is more than just words and promises, but are acts of great kindness, acceptance and humanity.
“Indeed, the way that the schools and universities there showed their respect and empathy prove – beyond mere words – that the breadth and depth of diversity and inclusivity transcends all levels, giving everyone equal opportunities at being heard and being understood,” said Her Majesty.
New Zealand’s 2021 conference theme is “Innovation for sustainable futures” and will focus on building links between APAIE and universities in the South Pacific region.
With 2,500 – 3,000 delegates and at least 300 exhibition booths, it is expected to be the largest international education event to be held in New Zealand to date. It will be held in Auckland at the New Zealand International Conference Centre (NZICC), which is currently under construction.
“Over the next couple of years, ENZ will work with the New Zealand sector to build our presence at the APAIE conference British Columbia in 2020, so that the 2021 conference delivers for our education providers and showcases the best of our international education sector to the world” said Grant McPherson, ENZ Chief Executive.
Global conference puts spotlight on student employability
More than 300 delegates from 35-plus countries will attend the conference, which is designed for new and experienced practitioners of academic work placement and experiential education.
This will be the first time the conference is held in Australia or New Zealand.
“We see the conference as an important opportunity to broaden our national conversation about employability for both domestic and international students,” said Brett Berquist, University of Auckland Director International.
“Employability is a key driver for international students choosing New Zealand. It’s also important for the growing number of Kiwis who are starting their ‘OE’ (overseas experience) during their university study.
“The GIC is a place for us to think about international mobility and the importance of employability outcomes for all students – as well as to network and learn from each other.”
A number of New Zealand tertiary providers are participating as well as hosting post-conference partnership visits.
Auckland Tourism, Events and Economic Development (ATEED) is the city sponsor for the conference and is moderating a New Zealand employer panel debate “Working with international students”.
ENZ is the country sponsor and will present new research, “Employer Perceptions of Hiring International Graduates”.
“We know that students want to have strong employability prospects after they graduate, whether they are back home, staying in New Zealand for some post-study work or in a third country,” said John Goulter, ENZ Acting Chief Executive.
The conference will cover an introductory track for those new to the field as well as latest research and trends, ideas for scaling up delivery and models for working with internship providers.
Among the presentations are topics on: “International Exposure at Home and Abroad: Employability gains through internships”; “The Connection Catalyst: Virtual internships for wider access to cultural fluency and employability”; and “Emerging Internship Destinations: Keys for developing employers’ most desired skills in recent graduates”.
“The GIC plays an integral part in exploring past, present and future trends,” said Brett.
“This year we have an important focus on the employability needs of international students, both in their country of study as well as supporting their return to their home market. This is a particularly important theme for New Zealand and Australian education providers.”
The conference will be held at the Owen G. Glenn Building, and receptions will be held at the Fale Pasifika, Auckland Town Hall, and the Auckland War Memorial Museum.
Founded in 1999, previous GIC conferences have been held in the US, Singapore, Ireland, Canada, Mexico, South Korea, Germany, and the Netherlands.
Registrations are currently open. For the full GIC programme see here: http://globalinternshipconference.org
Register for NZIEC 2019
NZIEC 2019 centres on the theme of ‘Navigating our changing world’. As our education system is reshaped over the coming decade, as international competition continues to intensify, and learner behaviour and technology rapidly evolves, how can we create a distinctive, competitive and valuable education proposition?
We’ll explore some ideas with our keynote speakers Dr Lisa Coleman, Guy Ryan and Chris Gallavin.
Dr Lisa Coleman
Dr Lisa Coleman is New York University’s Senior Vice President for Global Inclusion and Strategic Innovation, and Chief Diversity Officer, working to promote and build inclusion, diversity and equity initiatives. She previously held a similar role at Harvard University.
Dr Coleman has spent more than 20 years exploring global inclusion, diversity, innovation and technology. She sits on many national and international boards and is the recipient of numerous awards, recognitions, and honours for excellence in teaching and leadership.
Dr Coleman is known to be a dynamic speaker and we look forward to hearing her challenge our thinking on everything from unconscious bias to the benefits of workforce diversity.
Guy is an Edmund Hillary Fellow, was awarded Young New Zealander of the Year in 2015, was a finalist for Most Inspiring Person in the NZ Innovator Awards and has served on boards and strategic groups for business and government. Guy has spoken internationally and at home to more than 25,000 people, including TEDx and World Forums.
As the founder and CEO of Inspiring Stories, Guy has built an impressive track record of programmes and partnerships, supporting more than 7,000 young New Zealanders to build their entrepreneurship and leadership capability.
Professor Chris Gallavin is Deputy Pro Vice-Chancellor of the College of Humanities and Social Sciences at Massey University. Before joining Massey, Chris was Dean of the Faculty of Law at the University of Canterbury.
As an internationally recognised thought leader on tertiary education, Chris has a Master’s in tertiary management and governance from Melbourne University and has published in the area of university reform.
In 2018, Chris became an Eisenhower Fellow for New Zealand. His project, ‘The Global University 2.0’ looked at reshaping tertiary education to solve the problems of humanity.
Creating a China-first digital ecosystem
Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has had to create bespoke digital technology to share the New Zealand education story with Chinese students.
ENZ carried out focus groups with Chinese international students to gather insights while designing the website to ensure it met the needs of a Chinese audience.
Its new website has a China domain name (.cn), has been search engine-optimised and is tracked with Baidu analytics (China’s equivalent of Google).
The site has also been integrated with ENZ’s database marketing system, enabling ENZ to follow up leads and capture marketing data. Having a .cn domain name enables ENZ to run a marketing campaign to boost its search rankings in Baidu.
The site works strategically with ENZ’s account on WeChat, China’s most popular social media app with more than one billion users.
ENZ has had an account on WeChat since 2014, and now has more than 53,000 followers.
In October last year, ENZ brought My StudyNZ to WeChat. My StudyNZ provides personalised study matches for international students exploring study in New Zealand.
Three-quarters of people using My StudyNZ on WeChat browse their study matches for almost two minutes, which is a good level of engagement.
Students using My StudyNZ in China are more likely to fund their own studies than students globally (76% compared to 33%) and more likely to have tuition budgets of more than $30,000 (30% compared to 15%). Ten percent are interested in studying at a school, compared to 3% of students globally, which illustrates the high value of this market.
ENZ’s International Social Engagement Specialist, Nicole Baird, said ENZ has a frequent calendar of social media posts to engage with its WeChat audience.
“We are also increasing our capabilities to segment our WeChat audience to direct content specific to each follower’s needs,” Nicole said.
ENZ’s Digital Programme Manager, Lucia Alarcon, said ENZ’s bigger and more robust ecosystem offers useful insights to help inform its marketing strategy.
“We are able to strengthen and increase our data capabilities and gain insights to inform our marketing decisions.”
ENZ to launch AgentLab in July
ENZ’s Director Channel Services & Partnerships, Dan Smidt, said education agents play an important role in the New Zealand international education industry, with more than half of all international students in New Zealand engaging with an education agent for advice and information before arrival.
“Recognising the contribution that agents make to the sector, AgentLab has been designed with agent needs in mind, and to help all agents, regardless of their current level of understanding of the unique benefits of studying in the New Zealand,” Dan said.
AgentLab replaces ENZ’s prior training platform, which was taken offline mid-2018, and adds much more functionality, including interactive courses, live webinars, a document library and the latest education news from New Zealand.
The new platform will be accessible on computers, smartphones or tablets.
“Over time, ENZ will add more courses and resources to the platform. Education providers, regional bodies, and peak body groups will also have the opportunity to contribute courses and content, ensuring it becomes an ongoing resource for education agents.”
The link to AgentLab will be added to the ENZ corporate website on the morning of 8 July on its Agent engagement section here.
Everyone is welcome to register and take the tour.
Measles outbreak: information for international students
There is currently an outbreak of measles in New Zealand.
We encourage you to stay up-to-date with the latest advice and information on the measles outbreak by visiting the Ministry of Health’s website here.
Measles is a highly infectious airborne virus and one of the world’s most infectious diseases. It is important that international students get vaccinated at least two weeks before travelling to New Zealand. This allows time for the vaccine to build immunity.
For international students who are currently in New Zealand, it is important to know your vaccination status to know if you are immune. If you do not know your vaccination status, you may wish to ask someone at home to check with your healthcare provider.
It is extremely important to be up-to-date with measles immunisations. This protects the student, their community and anyone they may come into contact with – particularly small babies, pregnant women and others who cannot be vaccinated
One dose of MMR vaccine protects about 95 percent of people, and two doses protects about 99 percent of people. Two doses are necessary to prevent outbreaks.
It is important to note that the Ministry of Health is working closely with District Health Boards in New Zealand to manage the distribution of vaccine stock to ensure they are available to those who need them most. This means that first priority for MMR vaccinations is currently:
- Ensuring all children receive their MMR vaccinations on time at 12 months and 4 years to maintain the national Childhood Immunisation Schedule
- Targeted community outreach managed by the three Auckland DHBs, namely groups who are most affected by the outbreak including 15-29 year olds and Pacific peoples within those groups.
Rest of New Zealand
- Ensure all children receive their vaccinations on time at 15 months and 4 years to maintain the national Childhood Immunisation Schedule
- Susceptible close contacts within 72 hours of first exposure to measles when possible.
Symptoms of measles include: a fever; cough; runny nose; sore and watery ‘pink’ eyes and a rash. People are contagious five days before and five days after the appearance of the rash, counting the day of rash onset as day one.
Advice if someone thinks they have measles:
- Stay away from work, school or public places
- Call Healthline on 0800 611 116, to inform them that you are experiencing symptoms of measles and that you may have come into contact with a measles case
- Cover your mouth and nose when coughing or sneezing and wash your hands frequently
- Minimise your contact with others to prevent infecting them
- Students should also make sure other people e.g. flatmates, friends, homestay families or hostel staff are aware they are unwell, so they can assist if needed.
Who shouldn’t get the vaccine?
You shouldn’t get immunised against measles if you:
- Are pregnant
- Have had an anaphylaxis reaction to MMR or are immunocompromised.
If a student thinks they have been exposed to measles and is unable to have the vaccine, they need to ask a doctor for advice.
Pregnant women who think they have measles, or have come in contact with someone with measles, must call their general practice or lead maternity carer as soon as possible. Pregnant women who were immunised against measles prior to becoming pregnant, are almost certainly protected.
All international students must have medical insurance while they are in New Zealand. To find out more about healthcare in New Zealand for international students, go to NauMai NZ.
Ask New Anything: The campaign in China
Ask New Anything, ENZ’s latest global, digital campaign, was launched worldwide in early October and a week later in China – after national holiday Golden Week. In China, the campaign leveraged ENZ’s strategic platforms with the help of our digital partner UMS.
So far, nearly 37 million Chinese have engaged with the campaign and ENZ’s following on WeChat has almost doubled as a result.
To celebrate the success of Ask New Anything in China, we’ve broken down four of our key platforms and explained why they are important when it comes to having a presence in this part of the world.
ENZ is the first international education agency in the world to have an official account on Zhihu. This puts ENZ in the company of other well-known international brands such as Audi and Airbnb.
Zhihu is the latest platform to be added to ENZ’s Chinese social portfolio. Like Quora and Reddit, Zhihu is known in China as a space for Q&As, making it a great fit for the Ask New Anything campaign.
Visit our Zhihu account to watch a campaign video developed especially for this platform.
It was a natural choice to promote Ask New Anything on WeChat.
ENZ is one of the first education agencies in the world to utilise a premium format of WeChat Interactive Ads, and has engaged with 24 million users in our target groups since Ask New Anything began.
WeChat is a mobile app that does almost everything in China. It currently has over one billion active monthly users worldwide and is growing. In China, our audiences use WeChat to connect with brands, with each other, to shop, to order taxis, the list goes on.
ENZ has had an account on WeChat since 2014, and currently has more than 58,500 followers – including prospective Chinese students and their parents. Almost half of these began following the channel in 2019 as a result of a more targeted approach to our campaigns. Through this channel, users can explore what interests them most about studying in New Zealand.
3. WeChat mini-programme: My StudyNZ
ENZ added My StudyNZ to our WeChat portfolio in October 2018. This is a bespoke application developed for the platform.
The mini-programme delivers the same course-matching experience as our global My StudyNZ platform to Chinese audiences, via WeChat.
- Read more about My StudyNZ on WeChat
- To visit My StudyNZ on WeChat, scan the QR code below from your WeChat account:
4. .cn website
Earlier this year, ENZ launched a China version of the student-facing Study in New Zealand website with a China domain (.cn).
This new website overcame issues with accessibility, performance and loading speed in China, and is optimised for Baidu (China’s largest search engine).
5. Weibo and YouKu
Coronavirus update for ENZ stakeholders
We’re writing today to provide you with a further update on the coronavirus and its impact on the education sector.
Education New Zealand is taking its lead from the Ministry of Health, who is monitoring the situation closely and will advise if any public health measures become necessary.
At this time, the Ministry of Health has publicly advised the likelihood of an imported case in New Zealand is high, but the likelihood of an ongoing outbreak remains low. However, we recommend that you follow the below advice to keep your students and staff safe and well.
ENZ is working closely with Government agencies to inform and share the advice being developed.
Please find below two updates on ENZ-led programmes based in China.
Prime Minister’s Scholarship (PMS) recipients in China
- The safety and wellbeing of New Zealand students in China is paramount. ENZ is contacting PMS recipients in China to check whether they’d like to come home or are comfortable staying in the current environment. ENZ will support their early return.
- We’re reminding students already in China to follow SafeTravel guidelines. We’re also providing individuals and groups of students scheduled to travel to China with the latest advice.
- ENZ is offering Prime Minister’s scholars who were planning to travel to China in the next three months the opportunity to defer their travel at this time.
- We have been working closely with tertiary education providers as we work through these options.
ENZ events in Asia
- ENZ is reviewing the agent seminars scheduled to go ahead in China this March. We expect to be able to share our decision with the sector shortly.
- Finally ENZ has set up an email address to receive sector feedback, questions and concerns – please email email@example.com.
Advice from the Ministry of Education
- The Ministry of Education has released advice for principals, early learning services, tertiary and parents on keeping staff and students safe.
- The Ministry is advising providers to err on the side of caution. Staff and students who are arriving from China, have recently travelled there, or feel they may have been exposed to coronavirus are to take the voluntary precaution of staying at home for up to 14 days. This would take effect from their last date of exposure or from the time they arrived in the country if they are unsure.
- It is important to remember the safety and wellbeing of all students is of paramount importance during this period of uncertainty. As international education providers are aware, they have an important responsibility to ensure that students are well-informed, safe and properly cared for. For further information, see the Ministry of Health’s advice to principals or NZQA information.
- For further guidance, including for homestay, hostel and other accommodation providers, see the Ministry of Education's information for the education sector, caregivers and whānau of learners.
Health and travel advice
- Keep yourself safe by following the World Health Organisation’s standard recommendations to prevent infections:
- Wash your hands regularly
- Cover your mouth and nose when coughing or sneezing
- Thoroughly cook meat and eggs
- Avoid close contact with anyone showing symptoms of respiratory illness.
Key sources of information are:
- MFAT’s Safetravel website As of yesterday, it advises New Zealanders do not travel to Hubei province due to the coronavirus and the associated travel restrictions imposed by the Chinese authorities.
- Ministry of Health’s webpage on the Coronavirus. In addition:
- The Ministry has released information for travellers arriving to New Zealand in English, traditional Chinese and simplified Chinese.
- The Ministry encourages travellers who become sick within a month of their arrival to seek medical advice and contact Healthline (0800 611 116) or a doctor. It is important to mention recent travel to Wuhan and any known contact with someone with severe acute respiratory illness who has been in Wuhan.
- The Ministry is also publishing border advisories on this page which it shares with border stakeholders.
- The World Health Organisation (WHO) is providing situation reports, travel advice and advises on measures to protect yourself.
Please contact us if you have any issues or concerns - firstname.lastname@example.org.
Advertising opportunity in Japan
The publication is the only of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand. It distributes 20,000 copies to Japanese schools, universities and education organisations as well as education fairs and seminars.
“After the Rugby World Cup in 2019, New Zealand has had an increased presence and visibility in Japan. This is a great opportunity to leverage off the New Zealand country profile to promote your institution and region,” says ENZ Senior Market Development Manager – Japan, Misa Kitaoka.
“This guidebook is a great opportunity for regional bodies and individual providers to promote their offering. Furthermore, because destination marketing is a key part of education promotion in Japan, Kbunsha is offering a separate advertising rate for regional groups.”
To advertise, bookings must be made by 13 March 2020.
For further details on the guidebook and pricing for regional groups, download the proposal here.
Individual providers can download the proposal here.