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Say hello to the new, improved Brand Lab
Over the past quarter, ENZ's marketing team has been developing a new and improved Brand Lab system – due to go live tomorrow, Thursday 11 May.
ENZ Content Marketing Project Manager, Laura Lingard, said the site has many new features, all of which are much more user-friendly than the previous Brand Lab.
“The new site has been designed with the user front of mind, even giving guidance around the different types of assets and how these can be used to promote the benefits of a New Zealand education,” said Laura.
The new Brand Lab also has improved search functionality to make it easier for users to find what they’re looking for – as well as a suite of new assets including translated videos and artwork.
“The Brand Lab is a useful resource for providers to promote their individual education offering, and it’s also a way for the sector to work together to build a consistent brand story about New Zealand ,” said Laura.
What’s new about the Brand Lab?
New range of videos (across different markets and languages)
New range of brand imagery and stories (Think New)
New range of university imagery
30 new student stories (case studies)
New infographics (for social media)
Translated sector stories
Users can download low resolution or high resolution versions of images, and preview videos before downloading
Users can share assets between users and send assets to non-users
Users have increased access to a wider range of assets without needing to request permission
All current Brand Lab users will be sent an invitation to the new site on Thursday 11 May – you will need to re-register due to the system being completely new. Please take the time to complete your registration (it’s quick!) so that you can access the new site.
If you can’t wait until tomorrow (we know how eager you must be to take a look!) you can sign up now by going to thebrandlab.enz.govt.nz
Alumni gather in Tokyo for the launch of NZACJ
ENZ celebrated the launch with a reception in Tokyo, joined by nearly 100 NZACJ members as well as Ambassador Stephen Payton.
Alumni stories are a powerful way to promote an authentic study experience, and offer practical advice to prospective students
ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, and NZACJ’s Executive Director, Tomoyuki Amano, outlined ways members can support local education fairs, and give career counselling and guidance on university admissions for high school students.
Misa was pleased with the turnout and level of interest and support from the members.
“It was a fantastic occasion to connect former students of New Zealand and Kiwi residents of Japan, who share the same passion for promoting New Zealand as a study destination,” said Misa.
“Some of our guests travelled from Fukuoka, Osaka and Sendai to attend the reception and I was very inspired by their enthusiasm.”
Ambassador Peyton acknowledged the Japanese and Kiwi guests in the room, including members of the Australian and New Zealand Chamber of Commerce in Japan, Kea, the Japan Exchange and Teaching (JET) programme and the Prime Minister’s Scholars for Asia, for their contribution in promoting New Zealand in Japan.
Misa said the highlight of the evening was keynote speaker Sotaro Kawada, who received the dux award at Garin College in 2016 despite speaking very little English when he moved to Nelson five years ago. He will start a Bachelor’s degree in business at University of Edinburgh in September.
“Sotaro emphasised the opportunities and assistance he received at Garin College, which gave him the self-confidence to achieve his academic and personal goals,” said Misa.
“We had a videographer film the event and look forward to sharing these inspiring alumni stories soon.”
For details on membership and registration, visit the NZACJ webpage.
Meet Up at NZIEC
Meet Up sessions are informal opportunities to connect with delegates during the networking breaks on particular issues or topics.
How do they work? Simply suggest a topic or topics you’d like to discuss. We’ll collate the responses and coordinate the Meet Up topics and times. It will be over to you to strike up the connections and the conversations.
If you have a burning topic you’d like to talk to others about, let us know. Perhaps it’s homestay management, using technology in back of house operations or you’re in a sole charge position and want to connect with colleagues in a similar situation.
Whatever the topic, just let us know and we’ll do our best to include it.
We’ll publish a list of Meet Up sessions through the Conference App when it is launched next week.
Email your Meet Up topic suggestions to email@example.com
Please note: Registration closes on Friday 11 August. If you have not yet registered for NZIEC, please secure your place as soon as possible by visiting the NZIEC website.
ENZ event activities for 2018
There are two key student recruitment seasons. Depending on the market, these are March/April and September/October.
Confirmed events and dates will be published on the ENZ event calendar on 31 October. Event registration will open shortly after for events taking place during the first six months of 2018.
Please note: This is an overview and is subject to change. As such, it should only be used to help with high-level planning.
Global conferences/other major events:
NZIEC 2017 to be biggest ever
More than 700 delegates, presenters, exhibitors and sponsors will descend on SkyCity Convention Centre in Auckland to connect and discuss significant issues and opportunities for our industry.
“The fact that more than 700 delegates are participating this year is a ringing endorsement of the health of the industry,” says ENZ Chief Executive Grant McPherson.
“We’ve invested in NZIEC as a key initiative to bring all parts of our industry together to connect, exchange ideas and develop new ventures. This year’s theme is leadership, and we’re looking forward to two days of great presentations and stimulating discussions to drive the next phase of the industry’s development.”
This year’s conference boasts an amazing range of conference partners and exhibitors. Lead Partner BPO Intelligence will be showcasing its print and digital offerings for every stage of the international student lifecycle.
ENZ is delighted to welcome Vodafone New Zealand as Premium Partner. Vodafone is offering connectivity packages for international students that includes bonus data and calling offers as well as a greeting and transition service.
ENZ is also pleased to welcome the following partners to conference:
- Endeavour Education Services Ltd offers a range of services for institutions both seeking to undertake international recruitment and international students' work preparedness.
- IDP IELTS Australia joins NZIEC this year. It offers IELTS testing in more than 50 countries around the world, including 16 locations in New Zealand.
- Southern Cross Travel Insurance returns to NZIEC to showcase its affordable travel insurance options for international students and their families.
- The Embassy of the United States of America is our inaugural Country of Honour partner. We look forward to the Embassy team’s involvement during conference.
But wait, there’s more! This year’s Expo Hall will feature a record 25 exhibitors. For a full list of exhibitors, check out the conference app or website.
We look forward to seeing you at the international education event of the year!
While we are unable to accept any new registrations, you can still follow the conversation on Twitter with the hashtag #NZIEC.
Students experience a New Zealand classroom in Thailand
Approximately 600 fair visitors, including students and their parents, were given a glimpse into what life is like for New Zealand students.
The fair was also attended by the New Zealand Ambassador to Thailand, His Excellency Ben King, who presided over the opening ceremony and welcomed all the participants.
A popular exhibit was the New Zealand simulated classroom experience, which showcased New Zealand’s interactive and hands-on learning and teaching methods.
ENZ Marketing and Strategic Relations Manager – Thailand Chortip Pramoolpol, said the simulated classroom experience drew a great response from fair participants and was fully booked for each of the four sessions on offer.
“The simulated classroom experience targeted students aged 11 to 18 years old".
“With Facebook Live in one of the classroom sessions, we were able to reach 43,282 people!"
“The top five locations for people to engage with the Facebook Live stream were Bangkok, Auckland, Wellington, Metro Manila and Ho Chi Minh City.
“We also launched a new registration and lead management system at the fair, which will enable us and education institutions to continue to engage with potential international students,” Chortip said.
IntelliLab launched at NZIEC
Further developments to the portal will provide a more interactive experience, with customised dashboards and searches.
Providers will be able to use IntelliLab via a single log-in that will also give them access to ENZ’s SkillsLab and BrandLab.
ENZ’s Intelligence Manager Andrew McPhee described the response from industry users as overwhelmingly positive.
“The recently released New Zealand International Education Snapshot (2016 full-year report) is available on IntelliLab and is proving very popular with users,” he said.
Interactive tools on the portal include TED (The Enrolments Data), which enables users to access and analyse student numbers over the past five years by market, sector, and region.
Shortly, TED will be joined by ELF, a tool that will enable users to sort student numbers by level and field of study.
All previously available student number resources (visa dashboards and student visa trends) will continue to be offered on IntelliLab under the ‘Student Numbers’ tab without users needing to register.
You can access Intellilab on this link and either register through the Registration link on the homepage header or be prompted to register when first trying to download a document via the site.
Market reports moving to IntelliLab
ENZ has previously published information about its priority markets on enz.govt.nz.
However, ENZ has since removed these and replaced them with the in-depth Economist Intelligence Unit country forecasting reports, available on IntelliLab.
Andrew McPhee, ENZ’s Intelligence Manager, said the market reports provide useful insights for industry players.
“The forecasting reports are an independent, specialist and unbiased perspective on our key markets, and cover everything from a country’s demography, business environment, political outlook, economic outlook and market opportunities,” said Andrew.
“The main reports are updated annually, with six monthly updates also provided – making them a current and reliable source of market information.”
Reports are available for Brazil, Chile, China, Colombia, Europe, India, Indonesia, Iran, Japan, Korea, Malaysia, Mexico, Philippines, Saudi Arabia, Thailand, Vietnam and the US.
ENZ market factsheets are also being completed, with India and China already uploaded, and more to come in the near future.
The reports on IntelliLab are only available to registered users, who must be New Zealand education providers or officials.
“Registration also provides access to other great reports too, with new research continually uploaded,” said Andrew.
Student visa approval rates
Updated student visa decision data
The 2017 student visa decision data is now available on the INZ website.
Education providers must use this list when enrolling international students, to confirm if the students come from a country with a high visa decline rate for the purposes of Rule 18.2 of the NZQF Programme Approval and Accreditation Rules 2013. This Rule specifies the English language proficiency testing requirements for international students from countries with a student visa decline rate of more than 20 percent.
The list is updated annually and comes into force for Rule 18 purposes one month after publication.
Education providers that enrol international students have until 25 February 2018 to adjust their enrolment policies. From that date, education organisations must use the published 2017 decline rates when enrolling international students, to determine which Rule 18 requirements apply.
Agent approval data for Viet Nam and the Philippines
Since 2016, INZ has published student visa approval rates of education agents in India on its website. INZ has now extended this to include the 2017 student visa approval rate data for education agents assisting student visa applicants in Viet Nam and the Philippines.
The data includes all education agent and adviser types, including offshore exempt agents and licensed immigration advisers.
The Viet Nam report is limited to education agents with five or more student visa applications completed in the stated time period, while the Philippines and India reports are limited to education agents with 10 or more student visa applications completed.
Please contact IEengagement@mbie.govt.nz if you have any questions.
NZIEC 2018: Theme and call for speakers
ENZ warmly welcomes presentation proposals from across the global international education industry for the 27th NZIEC. Submissions are welcome on any topic relating to the international education industry. Check out the guidelines for presenters and submit your proposal on the NZIEC website. Our call for speakers closes on Friday16 March 2018.
Conference theme: Inspiring Global Citizens
‘We must no longer consider ourselves
as citizens of the cities or countries in which we live,
but we must consider ourselves citizens of the globe.’
In this time of rapid change and globalisation, international education has a vital role in equipping our society with the skills needed for the future. New Zealand is ideally placed to address this need. We rank first in The Economist Intelligence Unit’s Worldwide Educating for the FutureIndex for our ability to equip our young leaders with the critical thinking, collaboration and global awareness skills they need to succeed in an increasingly internationalised and technology-driven world.
The 27th New Zealand International Education Conference and Expo (NZIEC) will explore how international education can build on this strength to equip and inspire our students, educators and professionals to become the new wave of global influencers and leaders. Our international education industry can help change the world.
NZIEC 2018 will explore the following questions:
- How do we inspire and develop the next generation of global citizens?
- How can we harness technology to enhance our international education marketing, offering and practices?
- How can we forge leading-edge education products, services and technologies that will be in-demand in existing and future global markets?
- How can we connect the value of international education to our diverse communities?
- How can we work together to ensure international education contributes to New Zealand’s future development?
NZIEC 2018 will feature five breakout streams. Check them out here.
About NZIEC 2018
The New Zealand International Education Conference and Expo is the annual conference for New Zealand’s international education industry. NZIEC 2018 will be held at Te Papa Tongarewa on Thursday 9 and Friday 10 August and is expected to attract 700 delegates. Registration will open in May 2017. For more information, check out www.nziec.co.nz. We hope to see you there!