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Upcoming ENZ webinars
Viet Nam school sector webinar
At this webinar, industry professionals in the school sector will learn about ENZ’s approach to the Viet Nam market, and how they can partner with ENZ.
Who should attend?
New Zealand-based marketing/international managers at secondary schools.
Session details:
2:30pm NZT, Wednesday 27 November
Vietnamese agent webinar
As part of ENZ’s commitment to raising the awareness of New Zealand among education agencies, ENZ has launched a webinar series to improve the profile, and understanding, of the benefits of a New Zealand education.
Who should attend?
Vietnamese education agencies and counsellors who currently share information about studying in New Zealand, or would like to.
Content:
The webinar will provide updates on:
- ENZ activity
- Study options
- Scholarships
- Employment and career pathway opportunities in New Zealand
Speakers will include New Zealand sector representatives, as well as ENZ and Immigration New Zealand staff.
Session details:
4pm NZT/10am Viet Nam time, Thursday 28 November
Please note: Registration for these webinars are for education agents only; ENZ is running a separate series of webinars for New Zealand education institutions.
US industry webinar
Registration is now open for an ENZ market intelligence webinar for the US. It will offer local market updates and insights and share ENZ’s outlook for the first half of 2020.
Who should attend?
International directors and marketing/international managers at tertiary level.
Content:
The in-market team will cover:
- Partnerships for reach: Learn more about ENZ’s strategic partnerships in the US
- Market engagement opportunities: In-market events Jan-June 2020
- Study Abroad scholarships
- Additional topics proposed by the sector
Session details:
You must register in advance to attend the webinar. If you have questions or topics you’d like to hear covered in the Industry Webinar, please email northamerica@enz.govt.nz with your suggestions by Friday 6 December.
11am NZT, Tuesday 10 December
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Growing offshore interest in NZ through onshore ‘Famils’
‘Famil’, short for ‘Familiarisation’, are visits organised to literally familiarise invited groups of people with a product, or in our case, New Zealand as an international education destination. The intended purpose is that those who attend famils will become valuable advocates for a New Zealand education and therefore drive preference for New Zealand in market.
During Covid-19 these visits were stopped due to border closures. Now that borders have been fully open for some time and our international education sector is recovering, this summer provided the perfect opportunity to show off New Zealand, including our regions and unique culture, and the wide range of educational and experiential offerings to representatives from various international markets.
The summer of showcasing New Zealand started in November with two media famil groups from India and Viet Nam. This was followed by three groups of education agents from Brazil, Germany and South Korea visiting in March and most recently, a famil co-hosted by ENZ and Air NZ bringing Japanese school teachers to regions in the North Island. ENZ subsidises these programmes with other costs covered by participants, regional economic development agencies, and education providers.
The University of Otago provided a campus tour with a Korean student and didn't miss the opportunity for a classic picture with its famous Clock Tower.
ENZ’s General Manager International, Lisa Futschek said that careful planning goes into facilitating these visits to ensure the famil groups are exposed to a range of subsectors that are relevant to the visiting country while also leveraging the visits to benefit as many providers as possible.
“While we’d love to showcase every New Zealand provider, this is obviously not possible. Much consideration is given to the source market and to the subsectors that we know are popular with that country.
“This ensures we are targeted in our approach and our visitors go back to their countries equipped with the most relevant information that helps build that pipeline of future students," said Lisa.
The Brazilian agents attended a networking event hosted by AIS for Auckland-based English Language providers.
“We also look for opportunities in which we can make introductions to several providers in one go. For example, a networking function was held at Auckland Institute of Studies (AIS) with Auckland-based English Language Schools invited to meet the agents from Brazil, cultivating many new connections while strengthening existing ones,” added Lisa.
As well as showcasing the various subsectors, promoting the destination is also hugely important and famil itineraries also include time spent seeing what the regions have to offer international students. This is often organised with the help of the regional economic development agencies.
A perfect example of cross sector collaboration was seen in Ōtautahi Christchurch where Christchurch Educated, an international education organisation based in the region, hosted a networking dinner with the regional economic development agency, ChristchurchNZ. They hosted the Brazilian and German agent famil groups and education providers from various sectors in the Canterbury region.
The German agents are pictured here at the Christchurch Educated networking event with a group of Christchurch based education providers (mainly high schools). The event was hosted at Ara’s Visions on campus restaurant with the Brazilian agents in attendance too.
Stefi Porter, International Education Partnership Manager for Christchurch Educated said that bringing everyone together to mutually share the benefits of studying in Ōtautahi Christchurch was a wonderful thing.
“There is certainly strength in numbers and a perfect example of where collaboration between providers and regional economic development agencies can really deliver greater bang.
“Instead of competing against one another, we are sharing resources, time and energy to show the best of our region and the breadth of study options we can offer international students.”
A key outcome of the various famil groups visiting New Zealand is that they become advocates for New Zealand as a place to study, ensuring a steady pipeline of students for years to come. In the post-famil survey, all attendees reported they were either much more likely (87.5%) or somewhat more likely (12.5%) to recommend New Zealand as a place to study for prospective students.
Other positive outcomes, include the positive media articles and social media posts produced by visiting journalists and individuals to their networks in their home countries. This positive coverage not only showcases the quality of New Zealand's education system but also shares the New Zealand education experience with prospective students in their home countries through stories featuring students and alumni.
The India media famil has achieved five in-depth stories to date in Education Times, India's largest newspaper supplement (circulation 500,000). The stories showcase the research prowess at New Zealand universities, including in biotechnology, managing climate change related disruptions, and feature the New Zealand education experiences of a range of students from India.
In Viet Nam 10 articles and four social media posts have been published so far, reaching an audience of 557,000, with more coverage expected in the coming months. Of note is HHT, the top teen magazine in Viet Nam has created a column “letters to New Zealand”, which shares weekly articles about New Zealand written about alumni.
An example of some of the coverage these visits receive. Featured is a compilation of posts that Brazilian agent, Juliana Viana Silveira, owner of CI Intercambio in Juiz de Fora, made on Instagram to her followers during March while in New Zealand. The role of agents in Brazil in international student recruitment is becoming increasingly more important as reported by StudyTravelNetwork here -https://studytravel.network/magazine/news/0/30492
ENZ would like to extend a huge thanks to the education providers and regional representatives for hosting our international visitors and leaving them with a strong sense of New Zealand’s education offerings. The way in which ENZ is able to work collectively with providers and the regional economic development agencies to collaboratively plan the famil is ideal to ensure a good mix of experiences and a balance of activities. This approach helps regions feature strongly in any future famil plans and also helps develop the regional international education ecosystem.
We look forward to hearing about more connections with education representatives at the ICEF ANZA conference in Christchurch.
Check out our image gallery of the famils which shares further details of each of the groups including who attended, where they went and who they met with.
The Japanese All Girls School Teachers participated in a kapa haka class at New Plymouth Girls High School in New Plymouth. Here they are pictured playing the Tītī tōrea Māori Stick game, a traditional New Zealand game which has been played for generations.
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ENZ welcomes restart of PM's Scholarships for Asia and Latin America
Education Minister Chris Hipkins today announced that Education New Zealand Manapou ki te Ao (ENZ) is restarting the Prime Minister's Scholarships for Asia and Latin America, initially for group programmes only.
The Prime Minister's Scholarships for Asia and Latin America support New Zealanders to undertake life-changing international learning experiences through study, language and internship opportunities.
Since 2013, the programme has supported more than 2,400 New Zealanders to broaden their horizons and gain experience in Asia or Latin America.
The upcoming round will be open for group applications from 21 March – 2 May 2022. New Zealand universities, wānanga, institutes of technology and polytechnics, private training establishments, iwi and other educational organisations are invited to apply on behalf of a group of students.
“After two years of disruption due to COVID-19, we are thrilled to now be in a position to open a group scholarship round", says ENZ's Global Citizens Manager Carla Rey Vasquez.
“For Prime Minister's Scholars, the experience is truly transformational. Recipients develop their global citizenship through growing cultural understanding, developing language skills, learning about culture, business and trade practices in Asia and Latin America, and building lifelong friendships and networks.
“This benefits all New Zealanders, as upon their return the scholars are tasked with building on those reciprocal relationships, sharing the learning, and taking action to strengthen and foster the growth of local and global communities.
“Our scholars come from a wide range of backgrounds and all walks of life, and we see countless examples of alumni who have used their Prime Minister's Scholarship experience to make a positive impact through their careers and communities.”
One of those alumni is Denym Bird, whose Prime Minister's Scholarship for Asia took him in 2014 to study at Hong Kong's prestigious City University. At age 29, Denym is now living in Amsterdam and running his own business. Denym credits his scholarship experience with helping him cultivate international relationships and understand how the world works outside of New Zealand.
Image: Denym Bird, a Prime Minister's Scholarship for Asia recipient, in Hong Kong
“Developing an understanding of other cultures has been super valuable as I’ve developed my career and my business. And travelling at a relatively young age with the scholarship gave me a tremendous amount of confidence. All of this has contributed to me being able to set up business on my own.”
ENZ has chosen to initially open the scholarships to group applications only with the health and safety of participants in mind. Group programmes involve a higher level of oversight and will allow both education providers and government agencies to offer on-the-ground support to participants while on programme in Asia or Latin America.
Group programmes also allow individual participants to be recruited by education providers closer to the time of travel, when there is likely to be greater clarity on travel restrictions and safety. Flexibility will be built into this round, and travel will only take place once it is safe to do so. ENZ anticipates most groups will embark on their programmes in 2023.
"Safety of our participants continues to be our top priority throughout all stages of the scholarship programme", says Carla. “We have robust risk management systems and emergency procedures in place, the ability to monitor the changing global conditions as well as resources and tools to support recipients on programme. We will be working with other government agencies, as well as our own staff located in Asia and Latin America, to ensure that our Prime Minister's Scholars are well looked after throughout their scholarship experience.”
Currently enrolled students who are interested in taking part in a group programme should enquire with their education provider's international office to check if there are opportunities available.
For more information about the group scholarship round, including how to apply, click here.
Education providers can also learn more by registering for the following webinars:
Asia Market update
Date: Thursday 24th of March 2:30pm- 4pm NZT
Description: Join us for an update about what is happening across Asia and the opportunities for outbound mobility. We will cover tips, key considerations and strategies for establishing partnerships offshore that increase the impact of your outbound scholarship programmes. The meeting will include a half hour country specific session.
Link: https://enz.zoom.us/meeting/register/tZUvf-CppzItGNx86LKroP8qKSsu3LYtB7jy
Latin America Market update
Date: Friday 25th of March, 9am- 10:30am NZT
Description: Join us for an update about what is happening across Latin America and the opportunities for outbound mobility. We will cover tips, key considerations and strategies for establishing partnerships offshore that increase the impact of your outbound scholarship programmes.
Link: https://enz.zoom.us/meeting/register/tZ0kf-uvrTkjHNV95MeQWbE3TwaoemcH4nHp
Scholarship 101:
Date: Friday 25th of March 12- 1pm NZT
Description: New to the Prime Minister's Scholarship to Asia and Latin America? Come and find out what the programme is all about and how your organization can make the most of the opportunities available.
Link: https://enz.zoom.us/meeting/register/tZEqf-mhqz0tEtLYMvgPEOqb0AN6QcY1NK-D
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Register now for ENZ’s East Asia/Japan/Korea market sentiment webinar series
For the past few months, Education New Zealand’s East Asia team has been conducting research to develop ‘Market Sentiment’ findings for each of the region’s seven focus markets.
The research has been developed through interviews and surveys with key in-market stakeholders such as agents, students/parents, local institutions and local government partners. We’ve also conducted desktop research and leveraged reports from external research agencies.
Based on the findings, ENZ has developed activities and identified opportunities in which we can now work collaboratively with industry and other government agencies to realise.
Some of the key insights have been distilled into individual one-page market updates which can be found on ENZ’s IntelliLab platform:
To deliver the full research insights, we will be hosting a series of webinars for our New Zealand industry colleagues (including Q&A sessions) on the following dates:
Tuesday, 28 July (3pm NZ time)
Vietnam/Philippines
Wednesday, 29 July (3pm NZ time)
Japan/Thailand/South Korea
Thursday, 30 July (3pm NZ time)
Indonesia/Malaysia
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Webinars: PM's Scholarships for Asia and Latin America
The current round of Prime Minister's Scholarships opened on Monday 21 March for group applications and will close on Monday 2 May 2022. Learn more about the scholarships here.
Universities, wānanga, institutes of technology and polytechnics, private training establishments, iwi and other educational organisations can apply for a programme on behalf of a group for students.
Whether you are completely new to the scholarships, or have successfully run group programmes before, our webinars will cover everything you need to know. Register below!
Asia Market update
Thursday 24th of March 2:30pm- 4pm NZT
Join us for an update about what is happening across Asia and the opportunities for outbound mobility. We will cover tips, key considerations and strategies for establishing partnerships offshore that increase the impact of your outbound scholarship programmes. The meeting will include a half hour country specific session.
Latin America Market update
Friday 25th of March, 9am- 10:30am NZT
Join us for an update about what is happening across Latin America and the opportunities for outbound mobility. We will cover tips, key considerations and strategies for establishing partnerships offshore that increase the impact of your outbound scholarship programmes.
Scholarship 101
Friday 25th of March 12- 1pm NZT
New to the Prime Minister's Scholarship to Asia and Latin America? Come and find out what the programme is all about and how your organization can make the most of the opportunities available.
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Joint initiative supports school group visits
To make the most of every opportunity to grow international education in schools across the country, Education New Zealand (ENZ) and the Schools International Business Association (SIEBA) have established a ‘clearing house’ for school student group visits.
There is increasing interest from such groups in visiting New Zealand, particularly from Japan, China, Thailand and Korea. Schools aren’t always able to accommodate these visits however, so ENZ and SIEBA are working together to channel the enquiries through a clearing house that aims to say ‘yes’, as a starting point, to any request. The clearing house then works behind the scenes with its members to identify schools that are keen (and have the capacity) to host, determine appropriate pricing for the visit, and ultimately improve the experience of, and bring efficiencies to, group visits to New Zealand.
ENZ is promoting the SIEBA clearing house service to its in-market networks, including agents and schools who are considering New Zealand as a destination for school group visits.
The service is another ‘value add’ by SIEBA and is free to its members. If you are a school (irrespective of whether or not you are a SIEBA member) that receives requests to host a group but is unable to, ENZ asks that you forward the request on to SIEBA. For more information on the clearing house please contact groups@sieba.nz
In the 17 February issue of E-News, we let you know about the Ministry of Education’s new online form for state and state-integrated schools to make it easier to register visiting groups of international students. Find out more about this here.
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Agent training webinars for Malaysia and Thailand
The webinars will provide updates on popular study options, student entry requirements, scholarships, visa processing, through to employment and career pathway opportunities in New Zealand.
Speakers will include New Zealand institution representatives as well as ENZ and Immigration New Zealand staff.
ENZ’s International Market Manager for Southeast Asia, John Mollo, says “We see these webinars as a way to provide the tools, training and intelligence that agents need to better promote New Zealand.”
The Malaysia Agent webinar is scheduled for 21 May at 10am local time and agents can register here
The Thailand Agent webinar is scheduled for 22 May at 10am local time and agents can register here
Please note: Registration for these webinars is for education agents only. ENZ is running a separate series of webinars for New Zealand education institutions.
Other country webinars are being planned and we will open registration shortly.
Agent market
Date and local time of webinar
Indonesia
Tuesday 18 June, 10am
Japan
Tuesday 16 July, 10am
China
Monday 1 July, 10am
Philippines
Tuesday 20 August, 10am
Viet Nam
Tuesday 10 September, 10am
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Sign up for ENZ's market intelligence webinars
These free interactive sessions will provide New Zealand education providers with useful information for some of New Zealand’s key markets, including market trends and intelligence, tips for converting students for your organisation, and a Q&A session with ENZ’s in-market teams.
The webinars would be useful for anyone who is recruiting or planning to recruit from these markets.
Register for this webinar here
- Indonesia and the Philippines– 25 July, 2pm NZST
Register for this webinar here
- Viet Nam – 2 August, 3pm NZST
Register for this webinar here
Please note: the webinars are only open to New Zealand education providers.
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Agent inbound tours kickoff in April
This is the start of the 2013/14 round of agent visits supported with Education New Zealand funding on a regional and niche market basis.
The programme gives regional and sector groups the opportunity to introduce agents directly to their specific education offering. It follows the inbound agent funding offered to regions in 2013, when nine regions hosted 38 agents from 12 different countries involving 75 institutes and schools.
This year the programme was altered to require matched funding, so hosting organisations contribute half of the costs. It was also expanded to include speciality groups, such as the MARA scholarship coordinators (and one agent) who will tour the New Zealand universities they send scholars to.
Regional groups hosting later in the year include Education Wanganui Export Network, Bay of Plenty, Venture Southland, Grow Wellington, and International Education Manawatu.
The list of region/sector groups awarded funding this year is shown on the Education New Zealand website, including the countries the agent groups are coming from.
To secure matched funding hosts have set up programmes for agents from priority markets that showcase pathway opportunities and foster alumni networks. They have also developed 12-month forward plans in order to build and maintain effective relationships with the visiting agents. All collaborative regional programmes were supported by the local economic development agency.
- International Student Awards International Final
