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• Student visa approval rates available

  The list of approval rates for student visas is updated every year by Immigration New Zealand and relates to the change to Rule 18 of the Programme Approval and Accreditation Rules, which was implemented in October 2015. Only relevant student visa categories are counted to produce this list, which covers offshore student visa applications only.

  The rule change brought in to effect different programme entry requirements for international students from countries with a student visa approval rate below 80 per cent. English language entry requirements for international students from countries with a student visa approval rate of 80 percent or above remained the same.

  Organisations have until 2 March 2016 to reflect the updated approval rates. 

• Stephen Fleming Live Facebook campaign launched in India

  The aim is to increase the traffic to our India Facebook page as well as building a large database of potential international students.
  
  The Stephen Fleming Live campaign leverages Fleming’s superstar status in India, with potential international students “liking” our India Facebook page, answering a few questions and uploading their photograph into a virtual First XI team photo.
  
  Eleven lucky winners in each of five cities (55 people) across India will get to meet with Fleming’s at an exclusive, closed door, question and answer session in their chosen city.
  
  All entrants will receive a ‘personalised’ photograph of themselves and Stephen to re-post onto their own Facebook page to ‘share’ with their friends.
  
  We’d then like to develop a relationship with them through a post-competition event-driven marketing campaign.
  
  The first two meet and greet events with Fleming were based around Education New Zealand Fairs in Cochin and Pune earlier this month. Further meet and greets will be held in Chennai, Mumbai, Hydrabad, Bangalore and Pune again.
  
  The promotion includes a video for Pune with Fleming talking about studying in New Zealand.

• JJL China visits New Zealand to discuss international student recruitment strategies

  Senior representatives from JJL China, including their Beijing HQ President Mr Yanmin Zhu, will meet with New Zealand institutions from a range of education sectors in the wider Christchurch and Wellington regions. Grant McPherson, Education New Zealand’s Chief Executive, says the visit is the first of four inbound agents trips organised to improve connections between industry, agents and markets.

  “Loyal and high-quality agents play an important role in New Zealand’s international education industry. ENZ is hosting these trips to build on our valued relationships and explore further opportunities for cooperation aligned to our marketing campaigns.”

  Kaye Le Gros, ENZ’s Channel Development Manager with responsibility for agents, says JJL were especially keen to travel to and show their support for Christchurch.  While there, the delegation will visit Burnside High School, the University of Canterbury and Christchurch Polytechnic Institute of Technology. They’ll take a tour of the Re:Start container mall and learn about plans to rebuild Christchurch’s city centre.

  The visit will conclude with a meeting to discuss a two-year strategic plan for JJL China and New Zealand. Agents from India, Indonesia, Thailand and Korea arrive in New Zealand throughout May and June. As well as meeting with education representatives, visiting delegations will hear from New Zealand Qualifications Authority, Immigration New Zealand and Ministry of Education staff.

• Update for industry on Assignments4U issue

  Although I was made aware of the issue late on Friday, I was still taken aback at the tone of the article and some of the implications made.
  
  The issues raised are of concern to all of us, and we are working on gaining better understanding of the scale of the problem. We do know that it is not, as the article may imply, a problem that is peculiar to Chinese students, nor to students from any other country.
  
  Education New Zealand’s (ENZ’s) main focus on this issue is to manage any risks to New Zealand's international reputation as a provider of world class education, and to local perceptions of the value of international education to New Zealand.
  
  We are following a clear plan to manage any impact this issue may have locally and, most importantly, in China. I’d like to let you know what’s underway now.
  
  Yesterday we responded to media enquiries through a statement, most of which has been reported in the various media items on the matter so far.
  
  ENZ has excellent relationships within the Chinese education sector and our Regional Director, Greater China, is in touch with Chinese officials to ensure there is no misunderstanding about the issue or the New Zealand Government’s response to the matter.
  
  I am aware of the efforts everyone our industry makes to maintain New Zealand’s reputation as a provider of high quality education, and you can be sure we are very much focussed on that as well.
  
  If you have any thoughts, comments or require any assistance, then please get in touch with me, or Senior Communications Advisor, Susie McShane.
  
  Kind regards,
  
  Grant McPherson

• Contestable fund draws strong interest

  Applications exceeded the funds available.

  To date the Education New Zealand (ENZ) selection panel has approved matched funding of nearly $810,000 for 29 projects with a combined value, including the applicants’ contributions, of over $1.6 million.

  “The quality and diversity of the applications was impressive,” said ENZ Business Development Manager Adele Bryant. “The applications provided a window on the innovative approaches and products many educational institutions and businesses are taking to pursue the education export opportunities they have identified.” 

  The fund sees ENZ matching funding for projects with the capacity and capability to increase the value of New Zealand’s international education industry, ultimately leading to benefits for the New Zealand economy.

  The fund is designed to help New Zealand’s education providers achieve significant growth by making the most of international education opportunities.

  Applications were received from all sectors with the largest number lodged by education technology companies. This interest follows hot on the heels of the first “EdTech for Export” Conference sponsored by ENZ, Grow Wellington and Learning Media Ltd in April. Some 45 percent of applicants targeted Asian markets.

  A second funding round will be held in the third quarter of 2013 and will be advertised in e-news.

  

• Assignment4U website down

  The outcome of the injunction hearing in the Auckland High Court today saw two of the defendants undertake to not engage in conduct that contravenes the Education Act.

  NZQA Chief Executive Dr Karen Poutasi said NZQA was pleased with the outcome of the injunction hearing.

  “The next step in this ongoing investigation is for the large amount of evidence and information collected to be analysed.

  “Today’s court proceedings are part of the strong NZQA action taken in response to allegations of cheating and assessment fraud. Where there is evidence of illegal activity under the Education Act, it is likely further legal action will be taken”.

  Education New Zealand (ENZ) is pleased to see that action has been taken against Assignment 4U in regard to the alleged cheating services.

  ENZ appreciates the efforts everyone in our industry makes to maintain New Zealand’s international reputation as provider of high quality education. The vast majority of education providers in New Zealand deliver great education outcomes for local and international students.

  This action signals both here and abroad how seriously New Zealand takes the integrity and credibility of its tertiary education and qualifications.

  ENZ will continue to work with its contacts in the Chinese education sector and Chinese education officials to manage New Zealand’s education reputation in relation to this issue. We will continue to keep them informed of the New Zealand Government’s response to this matter.

• Thank you for your help

  International students around the country are being photographed, videoed and interviewed to inform and update these materials which will be used online, at education fairs, during offshore school visits and more.

  Education New Zealand (ENZ) would like to thank the schools and institutions nationwide who have helped us by making available students and locations for new photography, for our new high schools campaign (to be run in Thailand, Viet Nam, South Korea and Japan) and for the Dragons documentary campaign in China.

  A marketing toolkit for education providers is also being developed as part of our revamp of marketing materials. The toolkit will include resources schools and institutions can use in their marketing (such as an image library) and collateral for outbound and inbound international visits, including a promotional DVD about studying in New Zealand.

  Institutions have also helped revamp the New Zealand Specialist Agents (NZSA) training programme, due to be launched in the next few months. ENZ has modernised the training programme for agents based on feedback from institutions, agents themselves and students. Training will be provided online through an interactive, seven-step e-learning programme that concentrates on the most important information agents need to sell a New Zealand education.

  Kathryn McCarrison, ENZ’s General Manager Marketing and Channel Development, says Education New Zealand appreciates how responsive and accommodating institutions have been to requests for help and information-checking over the past few months.

  “Despite being busy, you’ve taken the time to bring your best and brightest to our attention. We can’t create great marketing campaigns without your students’ stories, so thank you for your enthusiasm and cooperation.”

• Education Southland: The power of collaboration

  Over the last five years they have achieved a 250 percent increase in international student enrolments and in 2012 there was a 16 percent increase in international students enrolments in Southland.

  Read more here.

• ENZ’s latest Statement of Intent is out

  While the overarching goals and objectives for New Zealand's international education industry remain the same, the strategic framework of our next steps to support the industry to reach these goals are reflected in more detail.
  
  The two intermediate outcomes of these next steps include activities to increase both the economic value of international students studying in New Zealand and increase the economic value of our products and services delivered offshore.
  
  Alongside these marketing and industry development activities, we also support government-government liaison work and will launch our outbound scholarship programme.

  Download the Statement of Intent 2013-2016.

• Schools' campaign kicks off

  The campaign was launched in Japan in mid-July, and in the remaining markets at the end of July. 

  The campaign targets parents who are thinking of sending their children overseas for high school. Through short video clips, students share what it’s like to study and live in New Zealand, parents share what it’s like to send their child here, and New Zealand international support staff at high schools talk about how they support their international students during their studies.

  The campaign will run through Google and Yahoo! networks, and in media specific to each country. Parents can click through to a dedicated landing page to watch the videos, read further information and then follow a link to a local New Zealand Specialist Agent (NZSA). They can also choose to download a PDF of the key information and a list of their local agents.

  ENZ has kept the NZSA network in each country informed about this campaign, which runs until 29 September in all markets.

  The campaign material features the refreshed ‘Study in New Zealand’ student campaign, which showcases to potential students and their parents that you get more from a New Zealand education: a better learning experience, greater lifestyle opportunities and the foundations for a promising future and career.

  ENZ is trialling the 'Study in New Zealand' student campaign at events, fairs and in marketing campaigns through to December 2013.