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• South Canterbury education of value to all

  Students enrich South Canterbury community 

  

  Above: Students from 16 different countries attended the Mayoral welcome (Photo courtesy of Kolourcare, Waimate)

  Students from 16 different countries spanning Asia, the Americas and Europe recently attended a Mayoral welcome as the school year got underway. As part of their orientation, the students also camped in Peel Forest.

  As well as contributing $10 million-plus to the local economy each year, Julie says both local students and the wider community learn a lot from the diverse cultures of the visitors.

  She says South Canterbury, with the city of Timaru as the hub, appeals as a destination for international students because of its smaller population, safe environment and record of strong academic achievement. 

  “The international students love the scenery and access to the outdoors, the friendly locals and our unique teaching style,” according to Julie.  “Our local students, their families and the wider community get to experience cultures from all over the world.”

  Dunedin follows Shanghai for fashionista

  

  Above: Daniel Kwok with a model wearing one of his creations at his graduate show 

  Former student from Roncalli College in Timaru, Daniel Kwok, will be showcasing his collection at the iD Dunedin Fashion Week from 18 to 26 April. Originally from Hong Kong, after leaving his adopted high school in Timaru Daniel went on to complete a design degree at Otago Polytechnic.

  Last October he showed his collection at the Shanghai Fashion Week as one of six fashion and two communications students selected for a project with the Shanghai University of Engineering Sciences.

  Now working at Barkers in Dunedin, Daniel started off selling custom bow ties as a student and has since created KWOK’s Revolutions, building a Chinese cultural influence into his designs.  Daniel says he loves Dunedin’s multiculturalism and fashion focus – a perfect fit for his talents!

• SIEBA on track to boost international education in schools

  This enthusiastic response to the launch of this sector-led organisation reflects the desire among schools to work together to drive growth in the sector – the central premise around which SIEBA was formed.

  As a key outcome of the school sector roadmap development, success for SIEBA relies on having a strong and all-encompassing membership that truly represents the huge range of schools across the country.

  Being a member of SIEBA will ensure that you are part of the conversation and that your school’s voice is heard.

  Join SIEBA now and have a hand in developing the products and services that will help you achieve your school’s growth goals in international education.

  Contact someone on the SIEBA Establishment Board

• Cricket star hits home the NZ education message

  Stephen is supporting the strategy by helping to raise New Zealand’s profile as an education destination among India’s leading universities, faculties and students in the South and West of India.

  Stephen’s own brand, shaped from his outstanding international cricket career, resonates enormously right across India and his down-to-earth, humble Kiwi style works well with a wide range of stakeholders.

  ENZ’s General Manager International, Peter Bull, was in India last week participating in promotional activities with Stephen and was thrilled both by the former world-class cricketer’s commitment to ENZ’s goals and by the publicity his presence creates.

  “The attention on New Zealand education that Stephen Fleming generates among the students and faculties of important universities in India is absolutely tremendous.”

  Stephen’s strong India connection can be traced back to 1994 when he faced India in his debut test cricket match. He is now the coach of the most successful Indian Premier League (IPL) franchise, the Chennai Super Kings (CSK), following an exceptional captaincy of the Black Caps.

  Using Stephen’s profile in India during April means the three-day ENZ-Stephen Fleming programme of institutional visits and media interviews is happening against the backdrop of the IPL’s eighth season. As the most watched Twenty20 league in the world with a brand value of over US$7 billion, the IPL easily tempts business outside of cricket into action as excitement in India reaches fever pitch.

  The first day of the programme took Stephen and ENZ to Hindustan University, a highly ranked engineering and technical college in Chennai, the day after CSK won its first match of this IPL season. The team won off the last ball, sparking even stronger media excitement.

  Stephen pitched New Zealand education to more than 500 passionate students and staff at the university whose graduates regularly go abroad for postgraduate studies. Stephen also drew on his own education experiences, talking about his parents’ encouragement regarding the importance of education, and in the value education has had in shaping his future. This was later noted by the university’s reporting on the visit.

  Stephen also talked to the audience about the quality of New Zealand’s education programmes, universities and work opportunities in areas including the Christchurch rebuild.

  

  Above: Stephen Fleming delivering an inspirational speech to students and faculty at Hindustan University

  “I believe in the value of an education from New Zealand, and I’m always thrilled at the enthusiasm these students show in what New Zealand can offer them in terms of our education proposition,” Stephen told ENZ staff.

  The visit also included Stephen’s inauguration of a new cricket academy with some super-star batting by the New Zealand education brand ambassador and an on-air interview at Chennai’s leading English language radio which has an audience of 600,000.

  Stephen and the ENZ team finished the day with three print media interviews, with Stephen continuing to prove his worth by bringing cricket conversations back to the benefits of a New Zealand education. He also announced a New Zealand education t-shirt design competition open to students from leading fashion schools in India. Building on recent media success from two fashion-related Prime Minister’s Scholarship for Asia group tours to India, and on New Zealand’s creative, innovative, fresh-thinking approach, the design competition is targeting a niche audience in a market known for engineering, business and IT. The competition closes on 1 July when Stephen Fleming will be photographed in the winning design.

  Stephen Fleming and ENZ will be in Mumbai on 16 April and Bangalore on 21 April for more institutional visits and media interviews.

  This month ENZ’s India team has also supported agent-led New Zealand fairs in Pune, Kolkata and Ahmedabad with institutions pleased with the quality of students overall. A fourth agent fair is scheduled for Cochin on 21 April while the team also supports a Christchurch Educated mission in-country.  

• 80 more ‘Penguins’ to visit

  Education New Zealand will contact all eligible schools in the coming weeks to seek and confirm interest to participate in the programme. The scheme’s criteria stipulates candidate schools must be co-educational, non-religious and located within a close radius of the city centres in Auckland, Christchurch and Wellington.

  The group will be the fourth to study in New Zealand through the scholarship programme, which aims to expand the international outlook of young Chilean students and improve their English language skills.

  Known as ‘Penguins’ because of their distinctive black and white uniforms, 237 Chilean students have studied in New Zealand since the programme began in 2013.

  When announcing the programme from Chile last week Tertiary Education, Skills and Employment Minister Steven Joyce said the visit will enable more Chilean students to experience Kiwi life, and that more New Zealanders will learn about Chile by hosting a student or studying alongside the Penguins.

  “International students make a significant social, cultural and economic contribution to New Zealand while they’re here and remain connected as ambassadors for New Zealand when they return home.”

  Mr Joyce has been visiting Chile, Brazil and Colombia for the past eight days, leading a delegation of university representatives to the region to deepen education and trade links.

• Et4e registrations open

  The impressive line-up of international speakers includes Frank Catalano of Intrinsic Strategy, who will bring a US-based view of edtech trends, and Hong Kong and Japan-based Allison Baum of Fresco Capital who will cover edtech investment in the high growth Asian region. 

  Of equally high calibre are the local speakers and panellists: Frances Valintine of The Mind Lab by Unitec will inspire delegates with her use of technology and global approach, and Education Perfect’s CEO and 2014 Internet Entrepreneur of the Year, Craig Smith, will contribute to the panel discussion on developing products and services in response to demand. Sharing tips on how to tackle export markets will be the focus for two panels made up of experienced exporters such as South Pacific Press, ADInstruments/Kura Cloud and more recent entrants to the world of exporting such as Kiwa Digital, as well as successful start-ups such as Boardingware.  

  The diverse and entrepreneurial edtech community is made of up education publishers, game developers, ICT companies and educationalists and the et4e conference provides great opportunities for making connections.  Delegates are often on the lookout for new ideas and partners to collaborate with.  An educational publisher who attended the first et4e conference in 2013 was inspired to form a new company with a game developer. In the space of two years, this has led to the launch and export of a new early childhood literacy product, Bud-E Reading. 

  Et4e is organised by Education New Zealand and Grow Wellington in recognition of the edtech sector’s growing contribution to export growth in international education. New Zealand’s high quality and innovative education system, combined with its entrepreneurial and creative culture, is the perfect ecosystem for the development of leading-edge edtech products and services.  Huffington Post recently cited the Hamilton-based company, CodeAvengers, as one of its top ten online learning sites to watch in 2015.  CodeAvengers founder Michael Walmsley Jr. will be a panellist at this year’s conference.

  Educational Technology is an exciting and growing sector – it is currently worth $86 billion globally and is forecast to grow to $257 billion by 2017. Find out more about et4e 2015 and take advantage of the early bird tickets. 

• Eighteen million views and counting

  Yichen is a cartoonist with five million followers on Weibo. (Weibo is one of the most popular social media platforms in China. A mix of Twitter and Facebook, it’s used by more than 30% of Chinese internet users.)

  Yichen was accompanied by a team from Sina.Com.  A multimedia outlet, Sina.Com owns Sina Weibo (which hosts Yichen’s account). Its education outlet, Sina Education, was the first professional education-focused online media platform in China.  An interactive campaign involving Sina Education; Yichen’s dedicated visit Weibo account and her own personal account, and ENZ’s Weibo account, ensured maximum profiling of this visit on these channels.

  The group visited eight institutions in Dunedin, Otago and Queenstown to raise the profile of the South Island as a study destination.

  “Yichen’s followed by millions in China for her quirky and positive cartoons and posts about life.  She began sharing her work on Weibo when a student at Tianjin Normal University, and has gone from strength to strength since then.  Her work is clever, creative and innovative – all qualities that speak to the way that we seek to position and profile New Zealand education,” says Regional Director – Greater China Alex Grace.

  “What better way to grow awareness and build preference for New Zealand than inviting Ding Yichen and Sina.com here to truly experience studying in the South.”

  From the trip, Yichen produced posts illustrating her New Zealand experiences, which have been viewed 18 million times to date, and Sina.com are publishing content about New Zealand on a specific mini site.

  Alex says giving the group a taste of New Zealand’s course content by doing – rather than just showing or telling – made all the difference.

  Yichen took part in an animation taster class, took a cooking class, delved into winemaking, and drew with our students.”

  “I encourage providers hosting international guests to think about how they can make their visits stand out by ‘doing’, as well as telling and showing. Kiwi students learn by doing, and our guests are here to understand us and our education system better. Let’s make it memorable!” says Alex.

  The trip was part of Education New Zealand’s visiting media programme, which brings international media to New Zealand from targeted print, online and broadcast organisations.

• ENZ Business Plan: Building a decade of growth

  We hope it was thought-provoking as you consider your strategic goals, plans and ambitions.

  ENZ’s focus for the next financial year and future years is on ensuring momentum in the right areas:  diversifying student attraction, growing international delivery, and continuing to play our part in developing the wider benefits of international education for New Zealand.

  We shared our new market categories, which identify what we believe are the best future market prospects following an extensive evaluation process, and are where we’ll direct our marketing and intelligence-gathering resources.

  If you couldn’t join us, watch the video of the Dunedin update, or download a summary brochure.

• New Chair for English New Zealand

  Ewen is Education Group Director at ICL Business School in Auckland. ENZ congratulates Ewen on his appointment and looks forward to working with him and the members of English NZ over the coming year. Ewen can be contacted at chairman@englishnewzealand.co.nz

  Outgoing Chairman, Darren Conway, made a significant contribution to furthering the goals of English NZ and to influencing positive change at all levels for the English language sector. ENZ would like to thank Darren for his tireless work and wish him well in his continuing role as CEO of Languages International.

  Together with the appointment of Ewen Mackenzie-Bowie, a new executive committee for English New Zealand was appointed:

  • Tim Brown, CEO The Campbell Institute

  • Kim Harase, Director of Marketing, Academic Colleges Group

  • Maureen Hayes, Principal and Managing Director of Worldwide School of English

  • Giuliana Silviera, Principal, Kaplan International Auckland

  ENZ looks forward to continuing its work with English NZ to grow the English language sector in New Zealand.

• US scholarship winners create valuable legacy

  Participating universities and ITPs funded US$500 tuition or living costs awards, and ENZ funded US$2,000 travel awards to help students pay for their flight to New Zealand.

  The collaboration is part of ENZ’s commitment to the Institute of International Education’s Generation Study Abroad initiative to double the number of students from the U.S. who study abroad by the end of this decade. Also in support of this ENZ will host a reception at the New Zealand Embassy in Washington DC during the inaugural IIE Summit on Generation Study Abroad in October.

  Students who received awards in the first round of the scholarships have now returned to the U.S., but not before leaving a fantastic record of their time in New Zealand on the Study in New Zealand Instagram account, which now has over 1,000 followers. “Students who received awards in the second round will soon start posting photos and videos of their experiences,” says Amy Rutherford, International Market Manager, North America. “Make sure you follow the account to see what these ‘Kiwi Ambassadors’ get up to!”

  New Zealand has seen significant growth coming out of the U.S. this year, with a 22 percent increase in the total number of U.S. students holding student visas. “The U.S. government is making concerted efforts to increase the number of U.S. students who study overseas, and those efforts appear to be working,” says Amy.

  “The U.S. is predominately a tertiary market, and I will be hosting a session at NZIEC 2015 to discuss the opportunities for New Zealand institutions there. It would be great to see you at the session!”

  The list of successful students and home and host universities:

  

• Introducing Misako Pitt, Tokyo

  We are delighted to announce that we have recruited Misako (Misa) Pitt to step into the role for a 13 month assignment.  Misa joined the team at the New Zealand Embassy in Tokyo on 3 August.

  Misa was born in Los Angeles, USA and grew up in Australia and Japan.  She graduated with a BA in economics from Stanford University and went on to complete a Masters at Columbia University.  Misa is a Certified Public Accountant and has worked in a range of finance roles with US corporates.  Her most recent role was Executive Director of the Australian and New Zealand Chamber of Commerce in Japan (ANZCCJ) where she was accountable for the operation of all organisational activities of the ANZCCJ, including event management, public and media relations, programme initiatives, membership recruitment and financial and staff management.

  As the co-Chair of the Stanford University OVAL (Outreach Volunteer Alumni Link) in Japan, Misa has been passionate about promoting international education to the Japanese educational community.  Misa also has a passion for film and worked on promoting an American/Japanese medical documentary called ‘The Power of Two’, an official selection at the Tokyo International Film Festival in 2011.

  Both Fiona and Misa will be at NZIEC 2015 in Hamilton this month.  Please take the opportunity to introduce yourself to the ENZ Tokyo team!