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  • ENZ working with INZ

    John Goulter, General Manager, Stakeholder and Communications, says “ENZ has been continuing to monitor international and domestic market reaction to student visa processing delays being experienced”. 

    John confirms “ENZ is working with INZ to find ways to help providers through the current situation.  Both agencies have developed a joint work programme.  High level deliverables have been agreed and detailed planning is underway”.

    Priority areas for the work programme include an overarching plan focused on communicating what INZ is doing to address processing pressures and how INZ and ENZ can align activities to help providers deliver on the goals of the International Education Strategy – to attract high quality students – including:

    • Information-sharing in relation to ENZ marketing strategies
    • Developing visa application checklists to help students provide complete applications.
    • Early communication of concerns/issues identified that could affect the sector (e.g. emerging immigration risks identified in markets, where appropriate)
    • Co-developing market reports to help the sector with key information about priority markets

  • EIT signs MOU with Sunway University in Malaysia

    The MOU, signed on 27 May at a ceremony at Sunway University in Selangor, Malaysia, will see the two institutions working together to promote education pathways and short-term student and teacher exchanges.

    New Zealand High Commissioner to Malaysia, Hunter Nottage, said he welcomed the new collaboration agreement.

    “It’s fantastic to see a New Zealand institution enter into this agreement with a Malaysian university, and I hope this new partnership offers Sunway University students an opportunity to experience a New Zealand education,” Nottage said.

    EIT International Marketing Manager, Helen Kemp, said the MOU would pave the way for collaborations between the two institutions, particularly with art and design qualifications.

    “This is a great opportunity for bringing together New Zealand and Malaysian cultures and ideas that could benefit the design community as a whole,” Kemp said.

    “Sunway students in Malaysia who complete a two-year Diploma in Design will now be able to pathway into the EIT Bachelor of Creative Practice in New Zealand.”

    Market Manager – Malaysia and Philippines, Desiree Lee, said the education relationship between Malaysia and New Zealand has continued to develop over the last 70 years.

    “The first Malaysian students arrived in New Zealand in the 1950s under the Colombo Plan, and they returned home to make a big impact in Malaysia and on the world stage. Since then, the education relationship between the two countries has continued to develop with a steady growth in the number of Malaysian students in New Zealand,” Lee said.

    “International collaborations and academic mobility between New Zealand and Malaysian education institutions are a great way to raise institution profiles but also to strengthen diplomacy and trade links over the long term.”

    The MOU signing was followed by a discussion on possible areas of collaboration between Sunway University’s School of Arts and EIT’s IDEAschool, including short-term student and staff exchanges.

  • Victoria offering New Zealand’s first ethical leadership MOOC

    Ethical Leadership in a Changing World is the latest Massive Open Online Course (MOOC) delivered through VictoriaX, the VUW edX platform.

    The six-week course will teach students the theory and practice of ethical leadership, with a focus on organisations, through the New Zealand perspective.

    Course instructor Professor Karin Lasthuizen, Brian Picot Chair in Ethical Leadership in VUW’s School of Management, says the course will help learners explore the role of ethics in organisational decision making.

    “We focus on organisations in this course: exploring the role of ethics in organisational decision-making, analysing the actions of leaders from an ethical perspective, and helping learners apply these ideas to their own style of leadership,” said Professor Lasthuizen.

    “Drawing on case studies from New Zealand—one of the least corrupt countries in the world, according to Transparency International’s Corruption Perceptions Index (CPI)— the course also features recognised leaders from the country’s public, private and NGO sectors to inform students about the main issues that ethical leadership should address.”

    This is the fourth MOOC for the VUW edX platform, which has a wide global reach. The platform has attracted well over 16,000 international learners to date, ranging in age from 10 to 90-years-old.

    The course follows Antarctica: From Geology to Human History and New Zealand Landscape as Culture: Maunga (Mountains), and Restorative Justice and Practice: Emergence of a Social Movement, launched last year, and New Zealand Landscape as Culture: Islands (Ngā Motu), launched in 2017.

    Ethical Leadership in a Changing World starts 3 July 2019.

  • The PIE News returns as media partner for NZIEC 2019

    The PIE is an independent media, recruitment and events company connecting a global community of professionals working in international education.

    The PIE is the only targeted media platform covering the international education sector that can boast a truly global audience of senior stakeholders working across the whole sector. We have reached over 2.7 million users so far and have 70,000 unique visitors to our website each month.

    Anton and his team will cover the entire conference, providing updates on sessions through social media and the website.

  • NZIEC and SIEBA partner for the school sector

    ENZ is pleased to welcome SIEBA as NZIEC’s programme partner, offering a range of sessions and workshops of value to school sector delegates.

    SIEBA is the association for international education in New Zealand schools and has more than 350 member schools across the country. It has become an influential agency both within New Zealand and internationally.

    NZIEC will be this year’s most important event for international education professionals in the school sector. The programme features a wide range of sessions specifically designed to add value for delegates from primary and secondary schools.

    Dr Stephen Holmes, one of the world’s foremost experts on school marketing and reputation, will lead two workshops on ‘Authentic Marketing’ and ‘Evidence Led Positioning and Planning’ and offers school delegates the opportunity of one-on-one sessions during NZIEC.

    Attendees will also gain valuable market insights from Japan, our Country of Honour, and can hear about the new school sector strategy for Vietnam and how to get involved.

    Back by popular demand is the SIEBA schools’ luncheon, an opportunity to gather with sector colleagues to hear inspirational speakers and to network.  

    You will be able to meet with the SIEBA team during the conference as they will have a stand in the EXPO.

    Have you registered yet?

    If you still haven’t registered, make sure you don’t miss out. Places are filling up fast. https://www.nziec.co.nz/registration

  • Sustainable growth for schools

    Industry experts shared their vision of sustainable school growth at NZIEC.

    Why should students choose your school?

    Dr Stephen Holmes, founder and Principal of The 5Rs Partnership, says the international school landscape is compelling for students.

    He believes New Zealand schools will benefit from having clear, distinctive positioning. 

    “Find a cogent and compelling reason for your audiences to choose your school over others,” he says.

    Stephen’s top tips include:

    1. Find your school’s intrinsic strengths rather than trying to be everything to everybody. “Don’t give me 50 reasons to choose you – give me three reasons to choose you.”
    2. Communicate substance – teaching, pedagogy, curriculum and staff.
    3. Back up your claims with evidence of the impact you have on students.
    4. Make sure staff are engaged with your messaging, so the rhetoric is backed up by the delivery.
    5. Focus on reputation and co-brands (affiliations, partnerships; who goes to your school).
    6. Word of mouth has more impact than traditional marketing. Parents, staff and former students are all important advocates.

    How to promote internationalism

    For John van der Zwan, Executive Director of SIEBA, internationalisation is a powerful driver for student recruitment and an essential element of future-focused education.

    He says the aim of internationalisation is to help students become culturally competent and globally ready.

    John believes internationalisation requires a commitment across all areas of the school, and should be embedded within teaching and learning.

    The role of international staff in internationalisation, he says, is to:

    • Support or coordinate cultural PLD (professional learning and development).
    • Promote and lead cross-cultural activities.
    • Write a paper for the board and school leaders.
    • Be an advocate and make conversations happen.

  • Letter from the CE: Navigating our changing world

    A huge thank you to all those who joined us in Auckland for 2019’s NZIEC. The conference was filled with fascinating presentations, promising new connections and enlightening discussions. It was, however, the collaborative spirit, warm reception and energy of those who attended and presented that made this year’s conference our best yet.  

    Like many sectors, we are now operating in a state of constant change in terms of students’ needs and wants – and the challenges and opportunities that stem from this was a focus of discussion across the three days of events. NZIEC’s keynote speakers – Guy Ryan, Dr Lisa Coleman, and Professor Chris Gallavin – presented an impressive range of perspectives and ideas across areas including youth leadership and the role of global connectedness, inclusion and diversity, and the value of working together across different sub-sectors.  

    Our environment is also changing. NZIEC 2019 followed an announcement by Minister of Education, Chris Hipkins, about reforms for vocational education in New Zealand. The reforms are intended to ensure the vocational education sector continues to be globally relevant as the nature of work and the skills required in the workplace shifts. Seven key changes will be made, the major one being the establishment of a single public network of vocational training institutes. For more information on the Reform of Vocational Education, click here.

    I would like to reiterate the Minister’s reassurance that the changes will be introduced gradually over several years. International students can continue to enrol here with confidence, knowing we are in the process of making their education experience even better. At ENZ we are looking at the opportunities a strong national identity for New Zealand’s vocational training presents offshore.

    Lastly, the conference was a chance to acknowledge our strong education relationship with Japan, our country of honour. The nation is the third-largest student source country for New Zealand’s international sector. In 2017, for example, we had 10,272 Japanese students study here. I am confident this relationship will continue to deepen with lots of activity planned in the year ahead.

    I hope you enjoy reading this special NZIEC edition of E-News.

    Ngā mihi,

    Grant

    Grant McPherson, Chief Executive of Education New Zealand

    Grant McPherson5

  • Introducing our joint work programme with Immigration New Zealand

    The joint work programme will support the sector by sharing clear, consistent and relevant information. Aims include encouraging decision-ready applications coming into the immigration system, improving processing times, reducing pressure on the system and attracting genuine students.  

    First-time international student visa application checklist 

    The joint work programme has developed a student visa application checklist for people applying for a student visa as an international student for the first time. 

    The checklist provides a step-by-step guide for students. It will help first-time applicants avoid missing out information and including the correct supporting evidence needed so INZ is able to make decisions more quickly.    

    Not only does it include general application information, it also has further information for eight countries that require specific forms of verifications.    

    The checklist was developed in conjunction with ENZ and peak bodies and this feedback has been incorporated into the final version.

  • 'Ask New Anything' campaign update

    ENZ’s most technologically sophisticated campaign yet, ‘Ask New Anything’, is now live and we invite New Zealand education providers and ENZ Recognised Agencies to join us.

    Aimed at prospective students, ‘Ask New Anything’ takes 100 questions frequently asked by international students considering New Zealand as a study destination and provides unscripted video responses from real international students, sharing their first-hand knowledge of studying and living in New Zealand.

    All 100 Q&A videos are available on YouTube for New Zealand education providers and ENZ Recognised Agencies to use in your own marketing. The hero video, featuring a series of students answering the question “What surprised you about studying in New Zealand?” is available for download on the ENZ Brand Lab.

    Digital media advertising will run for the next six weeks in 14 key markets: Brazil, Colombia, France, Germany, India, Indonesia, Italy, Japan, Korea, the Philippines, Thailand, the United Kingdom, USA, and Viet Nam. We encourage you to make use of the content and to leverage the campaign during this time. 

    By interacting with Tohu - the Study in New Zealand chatbot, or directly with current students through Instagram Live events and on a new Facebook group, prospective students can ‘Ask New Anything’. The chatbot technology, use of social channels and content localisation mean every prospective student will have a unique and personalised experience.

    At time of writing, these Q&A videos are currently trending on Tohu: 

    1. What are New Zealanders like?
    2. Are there any postgraduate training opportunities in New Zealand?
    3. What’s the learning style like at New Zealand schools?
    4. Are the facilities high quality in New Zealand?
    5. How many different cultures are at a New Zealand school?

    The bespoke ‘Ask New Anything’ campaign was launched in China this week, using China-specific technologies and platforms. Read more about the China campaign on the ENZ corporate website.

  • Massey and Education New Zealand collaborate on digital marketing service

    How prospective students interact with a New Zealand provider before they enrol can make all the difference, when it comes to whether or not a student makes the leap. EOS is a digital tool, managed by ENZ, that has the potential to improve this process significantly.

    EOS involves digitally linking up ENZ’s student-facing marketing platforms that provide tailored information about New Zealand with students offshore – such as www.studyinnewzealand.govt.nz, and Massey’s international student Customer Relationship Management (CRM) system. It works by sharing students’ interest in Massey (with their permission), with the university, allowing the Massey team to begin engaging with them through their own marketing processes.

    This service benefits both ENZ and Massey: Massey receives leads that ENZ has generated, and ENZ can keep an eye on students to help better understand what marketing activities generate applications that are the best fit for New Zealand.

    Massey Manager of International Marketing and Communications, Rachel O’Connor, estimates that the EOS saves about three minutes’ work on each prospective student. In just two months, that’s added up to just over 32 hours of her team’s time.

    “We’re improving our understanding of our students’ digital journey through seamless integration, improved automation and better reporting,” she says. “I love the fact that we can actually see things like the most popular courses, markets and demographics.”

    Of the prospective students ENZ has shared with Massey, 10 percent have started the enrolment process, and five percent have completed their application.

    EOS has been 18 months in the making – and its development has been a collaborative effort between ENZ, ENZ’s data partner SpeakData and Massey.

    ENZ Director Marketing Platforms and Campaigns, Euan Howden, says Massey saw the potential of the EOS pilot early.

    “The completed project is an excellent example of the value to be gained from partnerships – we’re already working on connecting more institutions to the EOS.”

    The EOS is currently available to all universities and some larger PTEs – and ENZ is looking at how it can also be of benefit to other parts of the sector such as schools and ITPs. Once the service has been fully established, ENZ will give further updates on its performance and rollout.

    If you would like to learn how your institution could use the service, please contact ebd@enz.govt.nz.

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