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  • Sustainable growth for schools

    Industry experts shared their vision of sustainable school growth at NZIEC.

    Why should students choose your school?

    Dr Stephen Holmes, founder and Principal of The 5Rs Partnership, says the international school landscape is compelling for students.

    He believes New Zealand schools will benefit from having clear, distinctive positioning. 

    “Find a cogent and compelling reason for your audiences to choose your school over others,” he says.

    Stephen’s top tips include:

    1. Find your school’s intrinsic strengths rather than trying to be everything to everybody. “Don’t give me 50 reasons to choose you – give me three reasons to choose you.”
    2. Communicate substance – teaching, pedagogy, curriculum and staff.
    3. Back up your claims with evidence of the impact you have on students.
    4. Make sure staff are engaged with your messaging, so the rhetoric is backed up by the delivery.
    5. Focus on reputation and co-brands (affiliations, partnerships; who goes to your school).
    6. Word of mouth has more impact than traditional marketing. Parents, staff and former students are all important advocates.

    How to promote internationalism

    For John van der Zwan, Executive Director of SIEBA, internationalisation is a powerful driver for student recruitment and an essential element of future-focused education.

    He says the aim of internationalisation is to help students become culturally competent and globally ready.

    John believes internationalisation requires a commitment across all areas of the school, and should be embedded within teaching and learning.

    The role of international staff in internationalisation, he says, is to:

    • Support or coordinate cultural PLD (professional learning and development).
    • Promote and lead cross-cultural activities.
    • Write a paper for the board and school leaders.
    • Be an advocate and make conversations happen.

  • Letter from the CE: Navigating our changing world

    A huge thank you to all those who joined us in Auckland for 2019’s NZIEC. The conference was filled with fascinating presentations, promising new connections and enlightening discussions. It was, however, the collaborative spirit, warm reception and energy of those who attended and presented that made this year’s conference our best yet.  

    Like many sectors, we are now operating in a state of constant change in terms of students’ needs and wants – and the challenges and opportunities that stem from this was a focus of discussion across the three days of events. NZIEC’s keynote speakers – Guy Ryan, Dr Lisa Coleman, and Professor Chris Gallavin – presented an impressive range of perspectives and ideas across areas including youth leadership and the role of global connectedness, inclusion and diversity, and the value of working together across different sub-sectors.  

    Our environment is also changing. NZIEC 2019 followed an announcement by Minister of Education, Chris Hipkins, about reforms for vocational education in New Zealand. The reforms are intended to ensure the vocational education sector continues to be globally relevant as the nature of work and the skills required in the workplace shifts. Seven key changes will be made, the major one being the establishment of a single public network of vocational training institutes. For more information on the Reform of Vocational Education, click here.

    I would like to reiterate the Minister’s reassurance that the changes will be introduced gradually over several years. International students can continue to enrol here with confidence, knowing we are in the process of making their education experience even better. At ENZ we are looking at the opportunities a strong national identity for New Zealand’s vocational training presents offshore.

    Lastly, the conference was a chance to acknowledge our strong education relationship with Japan, our country of honour. The nation is the third-largest student source country for New Zealand’s international sector. In 2017, for example, we had 10,272 Japanese students study here. I am confident this relationship will continue to deepen with lots of activity planned in the year ahead.

    I hope you enjoy reading this special NZIEC edition of E-News.

    Ngā mihi,

    Grant

    Grant McPherson, Chief Executive of Education New Zealand

    Grant McPherson5

  • Introducing our joint work programme with Immigration New Zealand

    The joint work programme will support the sector by sharing clear, consistent and relevant information. Aims include encouraging decision-ready applications coming into the immigration system, improving processing times, reducing pressure on the system and attracting genuine students.  

    First-time international student visa application checklist 

    The joint work programme has developed a student visa application checklist for people applying for a student visa as an international student for the first time. 

    The checklist provides a step-by-step guide for students. It will help first-time applicants avoid missing out information and including the correct supporting evidence needed so INZ is able to make decisions more quickly.    

    Not only does it include general application information, it also has further information for eight countries that require specific forms of verifications.    

    The checklist was developed in conjunction with ENZ and peak bodies and this feedback has been incorporated into the final version.

  • 'Ask New Anything' campaign update

    ENZ’s most technologically sophisticated campaign yet, ‘Ask New Anything’, is now live and we invite New Zealand education providers and ENZ Recognised Agencies to join us.

    Aimed at prospective students, ‘Ask New Anything’ takes 100 questions frequently asked by international students considering New Zealand as a study destination and provides unscripted video responses from real international students, sharing their first-hand knowledge of studying and living in New Zealand.

    All 100 Q&A videos are available on YouTube for New Zealand education providers and ENZ Recognised Agencies to use in your own marketing. The hero video, featuring a series of students answering the question “What surprised you about studying in New Zealand?” is available for download on the ENZ Brand Lab.

    Digital media advertising will run for the next six weeks in 14 key markets: Brazil, Colombia, France, Germany, India, Indonesia, Italy, Japan, Korea, the Philippines, Thailand, the United Kingdom, USA, and Viet Nam. We encourage you to make use of the content and to leverage the campaign during this time. 

    By interacting with Tohu - the Study in New Zealand chatbot, or directly with current students through Instagram Live events and on a new Facebook group, prospective students can ‘Ask New Anything’. The chatbot technology, use of social channels and content localisation mean every prospective student will have a unique and personalised experience.

    At time of writing, these Q&A videos are currently trending on Tohu: 

    1. What are New Zealanders like?
    2. Are there any postgraduate training opportunities in New Zealand?
    3. What’s the learning style like at New Zealand schools?
    4. Are the facilities high quality in New Zealand?
    5. How many different cultures are at a New Zealand school?

    The bespoke ‘Ask New Anything’ campaign was launched in China this week, using China-specific technologies and platforms. Read more about the China campaign on the ENZ corporate website.

  • Massey and Education New Zealand collaborate on digital marketing service

    How prospective students interact with a New Zealand provider before they enrol can make all the difference, when it comes to whether or not a student makes the leap. EOS is a digital tool, managed by ENZ, that has the potential to improve this process significantly.

    EOS involves digitally linking up ENZ’s student-facing marketing platforms that provide tailored information about New Zealand with students offshore – such as www.studyinnewzealand.govt.nz, and Massey’s international student Customer Relationship Management (CRM) system. It works by sharing students’ interest in Massey (with their permission), with the university, allowing the Massey team to begin engaging with them through their own marketing processes.

    This service benefits both ENZ and Massey: Massey receives leads that ENZ has generated, and ENZ can keep an eye on students to help better understand what marketing activities generate applications that are the best fit for New Zealand.

    Massey Manager of International Marketing and Communications, Rachel O’Connor, estimates that the EOS saves about three minutes’ work on each prospective student. In just two months, that’s added up to just over 32 hours of her team’s time.

    “We’re improving our understanding of our students’ digital journey through seamless integration, improved automation and better reporting,” she says. “I love the fact that we can actually see things like the most popular courses, markets and demographics.”

    Of the prospective students ENZ has shared with Massey, 10 percent have started the enrolment process, and five percent have completed their application.

    EOS has been 18 months in the making – and its development has been a collaborative effort between ENZ, ENZ’s data partner SpeakData and Massey.

    ENZ Director Marketing Platforms and Campaigns, Euan Howden, says Massey saw the potential of the EOS pilot early.

    “The completed project is an excellent example of the value to be gained from partnerships – we’re already working on connecting more institutions to the EOS.”

    The EOS is currently available to all universities and some larger PTEs – and ENZ is looking at how it can also be of benefit to other parts of the sector such as schools and ITPs. Once the service has been fully established, ENZ will give further updates on its performance and rollout.

    If you would like to learn how your institution could use the service, please contact ebd@enz.govt.nz.

  • New Zealand experience grows global indigenous network

    A special bond forged through a Study Abroad programme, involving Vermont’s Champlain College and Auckland University of Technology (AUT), was marked by the gifting of a unique pare whakairo (carved doorway mantel) to the US College in September.

    Called Te Hononga (The Convergence), the pare whakairo was created by kaiwhakairo (Māori carver) Pahi O’Carroll over four weeks in residence on the Champlain campus. 

    The pare is unlike any other. It is carved from a wood native to the area – black walnut – and evokes values, beliefs and traditions common to both Māori and the indigenous people of Vermont, the Abenaki.

    The relationship between Champlain and AUT dates back five years, when New Zealand Honorary Consul and trustee of Champlain College, Dr George Burrill, first established a study abroad exchange programme between the two institutions. To date, over 100 students have participated.

    One of the highlights of American students’ time at AUT is the Noho Marae programme.

    “Every year students tell us how the Noho Marae programme has profoundly impacted them,” ENZ General Manager – International, Lisa Futschek, says. “It turns them into lifelong advocates for New Zealand, its education system and Māori culture.”

    Run by AUT Senior Lecturer in Māori and Indigenous Development, Jason King, the mini-course includes basic Te Reo Māori, Māori mythology, waiata (songs) and cultural customs. It includes with a noho marae (weekend-long marae experience). 

    King describes the course as “the base of a tree, from which branches and leaves grow”. 

    “The course puts indigenous goggles on students,” he says. “It opens them up to areas of discussion with their own indigenous people.

    “My ultimate aim is to connect us not only globally, but indigenously.”

    Thanks to their connection to Māori via AUT and the Noho Marae programme, Champlain College made a formal connection to their own indigenous people, the Abenaki tribe. A representative from the Abenaki was present at the unveiling of Te Hononga. 

    Many US students choose to keep in touch after they return home through the student-led Whānau Councils. These were first established in 2010 after students from Europe were so moved by their AUT marae experience that they set up their own group to maintain their connection to New Zealand and each other. There are now three Whānau Councils across Europe and the US actively supported by AUT.

    For the European council’s 10-year anniversary, members of group are planning to return to New Zealand – this time with their partners and children.

    “We tell them during the Noho Marae, after studying in New Zealand you are whānau for life,” King says.

  • Around the world in five

    VIET NAM

    Hanoi boosts educational cooperation with New Zealand

    A memorandum of understanding (MoU) on cooperation between Education New Zealand and the Department of Education and Training of Hanoi was signed in the Vietnamese capital city on October 29.

    Read more

    NEW ZEALAND

    Otago Polytechnic hosts leading Chinese educators

    Otago Polytechnic is this week hosting senior leaders from 10 leading Chinese vocational education institutions, illustrating the range of innovative and inspirational ways teaching and learning is delivered.

    Read more

    AUSTRALIA

    Australia is attracting more students from Latin America than ever before

    Latin America is emerging as the fastest-growing region for international enrolments, but while Australian private training providers are leading the way, those in the sector say universities have more work to do.

    Read more

    CHINA

    China unveils new push for excellence in undergraduate programmes

    The Chinese government has outlined a plan to reform the quality of undergraduate teaching, courses, and evaluation procedures at its universities in order to improve the employment prospects of students coming into the labour force.

    Read more

    INDIA

    More than 750,000 Indian students abroad in 2018

    Over the past five years India has become not only the world’s second-largest source market – after China – but also one of the fastest-growing sources of outbound students.

    Read more

  • Coronavirus update for ENZ stakeholders

    National response

    The New Zealand Government says it is alert to the issue but not alarmed. The Ministry of Health advises the risk of an outbreak in New Zealand is low, but it is monitoring the situation closely. It will advise if any public health measures become necessary.

    As a precautionary measure, the Government is taking an all-of-Government approach with meetings starting today. ENZ is participating in these meetings, which are led by the Ministry of Health.

    International education sector

    We are working closely with the Ministry of Education to share information and communicate with the international education sector.

    To date, we have responded to some questions from education providers about the situation. We are monitoring issues, and developing responses and information for providers.

    We will provide further updates as needed next week.

    Key sources of information and advice are:

    Please contact us if you have any issues or concerns.

  • Cancellation of NZIEC 2020

    The decision was made following discussion and consultation with sector representatives in relation to COVID-19.

    Although we are disappointed to have to make this decision, the health and safety of international education sector representatives is of paramount importance.

    While August may seem some time away, the nature of conference planning timeframes mean that a decision was required now. This decision provides certainty for all involved and also allows us to focus on other priorities during this unprecedented time.

    We will continue to look for ways to keep international education professionals informed and connected in the coming times. Keep an eye on E-News for the latest information.

    We look forward to being in touch later in the year as we start preparing for NZIEC 2021. 

  • Massey University’s virtual exchange programme a first for New Zealand

    The first virtual exchange with the University of North Georgia (UNG) began in the first semester of 2020. It focuses on Defence and Security Studies courses at both institutions. 

    “Students benefit by being able to take unique courses for no additional fees from an overseas partner while continuing their studies at their home institution,” Massey University’s Manager of Student Mobility, Greg Huff, says. “The universities benefit by being able to expand their offering of courses and subject areas, while also building linkages with other international partners.”

    Massey University worked with the Ministry of Education to create New Zealand’s first virtual exchange scheme in 2019, before the effects of COVID-19 began to be felt in the international education sector.

    Huff says the exchange began as a way to expand and enhance its students’ academic experiences. Massey expects the demand for virtual exchange opportunities to grow as tertiary providers around the globe continue responding to changes brought on by the pandemic.

    “As the demand for virtual learning opportunities increases due to COVID-19, this is a great opportunity for an institution with a proven track record in the virtual learning space to show institutions around the world what Massey and other New Zealand providers have to offer.” ENZ’s Director of Engagement in the US, DuBois Jennings.

    Other New Zealand institutions can also benefit by using the structure approved by the Ministry of Education to set up their own virtual exchanges.

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