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Dragons documentary airs in China
Guangzhou TV screened the series on their Young channel from Monday to Thursday, and they’ve also made it available on their digital cable service so it’s downloadable and viewable in Guangzhou via the internet TV channel Tang Guo Shi Guang. Guangzhou TV informed us they also plan to play it on their English channels and Comprehensive Channel (their core channel).
Dragons in a Distant Land is documentary series about studying and living in New Zealand. The series tells the stories of six students currently studying in New Zealand and the experiences of their parents back in China. It also shares the stories of alumni working in both New Zealand and China. The documentary is available in both Mandarin and English and can be screened in two or four parts.
Other channels are confirming their screening times – we don’t expect to hear of them in advance but we’ll inform you if we do. Please keep an eye on our website and International Education News for further updates.
Here is a link to the Dragons in a Distant Land trailer that your agents can embed on their websites:
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ENZ hosts agents and alumni in Japan
There are many New Zealand providers and agents who are working hard in Japan, and we know that there are more who would like to make forays in to this market. In line with these activities and initiatives, ENZ is making a concerted effort to re-enage with Japan – changing its status from a Tier Three to a Tier Two priority market, and ensuring it receives additional marketing support and investment.
New Zealand and Japan have a long history of education cooperation – Japan is New Zealand’s fourth largest source country for international students, with 9,563 Japanese students in 2012.
There is plenty of opportunity to grow from this strong base, and New Zealand is more committed than ever to engage at all levels – including government, as demonstrated by the visit in the same week by the Minster for Tertiary Education Skills and Employment, Hon. Steven Joyce to strengthen our education relationship.
New Zealand is an ideal partner for Japan in its bid to internationalise its education system and its workforce, providing a prime destination for Japanese students to learn English – formally and informally – in a world-class education system within a multicultural environment.
The agent networking events held in Tokyo, Osaka and Fukuoka and were designed to give New Zealand education providers the opportunity to reconnect with their existing Japanese agents and expand their network of education agent contacts in Japan. It was also an opportnity to promote ENZ’s new online agent e-learning programme which provides agents with current and relevant information on New Zealand and New Zealand education.
The events featured a presentation from ENZ on New Zealand’s unique study benefits and an update from Immigration New Zealand on their new Immigration ONLINE visa processing, scheduled for launch in the first quarter of 2014, plus, of course, an opportunity to network and socialise afterwards.
It is hoped that the agents left these events with a clear sense that they are very much valued as promoters and sellers of New Zealand education to Japanese students and their families.
The purpose of the alumni networking event in Tokyo was to help keep the alumni connected with New Zealand and with one another, and affirm their roles as willing ambassadors for New Zealand education.
The alumni networking reception was held at the New Zealand Embassy in Toyko, and it proved to be the perfect venue for hosting the approximately 40 alumni and the New Zealand education providers who were in town for the agent events.
The networking function included speeches from New Zealand’s Ambassador to Japan, Mark Sinclair, Minister Joyce and invited Japanese alumni, and included a performance from Tomitsuyu (stage name) a geisha in training.
The event also included a classic kiwi BBQ and a yes/no game much loved by the Japanese.
A nice moment recalled by the two ENZ staff who attended was of alumni taking photos of themselves eating pavlova to post on their Facebook pages.
The activities in Japan supported ENZ’s recently launched ‘Study in New Zealand’ school campaign in which showcases to prospective school students and their parents that you get more from a New Zealand education: a better learning experience, greater lifestyle opportunities and the foundations for a promising future and career.
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Japan promotes study abroad
The programme also aims to substantially alleviate the financial burden on students studying abroad by combining public- and private-sector scholarship programmes.
The number of Japanese students studying abroad has been on a downward trend, with a total of 58,060 in 2010 after peaking in 2004 at 82,945. The Japanese Education Ministry’s analysis has found that students are increasingly reluctant to study abroad for reasons such as overseas study experience not necessarily being an advantage when searching for a job; having to repeat the same year after returning to Japan; and the high cost.
Based on these findings, the Ministry has come up with a vision of creating a "global human resource development community," in which the government, companies and universities join hands to promote studying abroad among students. The Ministry has already set aside 15.3 billion yen (NZ$195 million) for a study-abroad scholarship programme for 32,500 university students and 3,600 high school students - three times the figure for the current fiscal year.
Participating companies will be asked to select students and offer them seminars before and after they study abroad, in which company employees discuss topics like "why studying abroad is necessary" and "how to make use of your study-abroad experiences in society." The companies are then expected to implement internships and hold company information sessions to effectively link returnees to employment. The government will also encourage participating companies to share information on students with study-abroad experiences in an effort to give them advantages in receiving informal job offers.
In a separate move, the Ministry has also decided that the teaching of English should start from the third grade at elementary school level, rather than the fifth grade under the current system. It plans to introduce the new system by 2020, with the aim of better preparing students for an international environment in the future. Third and fourth graders will study English once or twice a week, while fifth and sixth graders will do so three times a week. While English is not currently designated an official subject, the Ministry of Education, Culture, Sports, Science and Technology will upgrade it to an official course for fifth and six graders.
Source: Mainichi Newspaper 21 October 2013
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Korea signings mark progress
This is an important step in the Government’s on-going engagement with Korean education authorities to increase the acceptance of New Zealand senior secondary qualifications, and as a result, raise the awareness and desirability of New Zealand education for Korean international students.
The two Korean agencies, the Korea Institute for Curriculum and Evaluation and the National Institute for Lifelong Education , are key organisations responsible for developing Korea’s national secondary curriculum and assessment and promotion of lifelong education.
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PM’s Scholarships for Asia announced
The PMSA is an outbound scholarship programme, with funding of $9 million over five years provided in Budget 2013 as part of the Government's Internationally Focused Growth Package.
This first round sees 89 of New Zealand's outstanding students selected to attend some of the top universities in Asia. Successful scholarship recipients for this first round include a Bachelor of Science student from Victoria University who will study at Osaka University for two trimesters, a Bachelor of Design (Hons) student from Massey University who will study for one semester at NanyangTechnological University in Singapore.
Students will gain an international education experience, helping them to develop skills to prosper in the global economy, operate comfortably in different countries and cultures, and increase our people-to-people links with the world.
Scholarship recipients will bring back new ideas and develop a deeper understanding of other cultures, and while away, will act as ambassadors for New Zealand, helping to promote the quality of our education system.
The scholarships will also help us develop deeper links with some of the top education institutions in Asia, and help build networks with our key Asian trading partners.
Education New Zealand (ENZ), who is managing this outbound scholarship programme, has been working closely with all our universities to ensure the success of this first selection round.
Selections were made by a panel made up of members from the Asia New Zealand Foundation, Universities New Zealand, New Zealand Trade and Enterprise, Ministry of Foreign Affairs and Trade and ENZ.
Applications for the 2014/15 rounds of the Prime Minister's Scholarships for Asia will open in January 2014.
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Brazilian bloggers to report the Dunedin study experience
While Caio Komatsu (25) from Sao Paulo studies Outdoor Adventure Leadership at Otago Polytechnic, and Luana Mazotti (24) also from Sao Paulo studies English at the University of Otago Language Centre, they will also both produce video diaries and blogs offering insights into local lifestyle, culture and attractions.
Together the influential bloggers reach almost five million people through their popular culture blogs Fail Wars and Puro Veneno. They’ve been brought to New Zealand following successful similar social media campaigns into the Brazilian market, also featuring bloggers. The cooperative venture between Education New Zealand and the two Dunedin institutions is again supported by education social media consultancy Conversa.
ENZ General Manager, Marketing and Channel Development, Kathryn McCarrison says the pair will make excellent ambassadors for New Zealand’s international education programme. "It’s great to be able to use the networks and social media skills of admired and connected social media personalities like Caio and Luana. This is an innovative approach that we hope to roll out and replicate in other target markets across the world."
The blogging pair will also provide advice on ways to better engage with Brazilian youth.
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New penguins arrive in New Zealand
They are the third group of scholarship students sent to New Zealand by the Chilean Government since the "Penguins Without Borders" programme was expanded from 40 to up to 100 students during the Prime Minister's trade mission to Chile last March.
The students, known as penguins due to Chile’s distinctive black and white school uniform, are here to expand their international outlook. The breadth of study options and experiences here are a major drawcard.
Regional Director for Latin America, Lisa Futschek, says 140 Chilean students have experienced New Zealand’s world-class education system through the programme to date. In a new development with this cohort, Education New Zealand (ENZ) negotiated the inclusion of single sex schools and private schools in the programme for the first time.
"Feedback from the students themselves, their families and Chilean officials has been really positive. There will be a new administration in power in Chile in March, and ENZ is working hard to secure New Zealand as a continuing destination for these students."
ENZ's work in Chile has already generated media coverage there about New Zealand education and the penguins programme, including stories in key publications including regional El Mercurio newspapers and national TV stations Canal 13 and CNN Chile.
Business Development Manager Richard Kyle says the wide range of course options for students in New Zealand has engaged both the Chilean students and the media.
"It really is a distinctive strength of our schools that we can meet individual learning needs and interests by offering such a diverse curriculum and extra-curricular activities. It’s one of the first things past penguins talk about and it’s something that’s piqued Chilean media interest when they’re reporting on what these students will see and do."
To watch an interview (in Spanish) with New Zealand Ambassador John Capper about the penguins, go to: www.cnnchile.com/noticia/2014/01/24/escolares-chilenos-estudiaran-un-semestre-en-nueva-zelandia.
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Great ideas from schools
The ENZ Schools’ Reference Group was set up last year as a way to collect school feedback and ideas about how the sector can best develop.
ENZ Business Development Manager Mary Camp says the latest meeting on 25 February generated a swag of suggestions for the professional development workshops held in the lead-up to the New Zealand International Education Conference (NZIEC). More are welcome…
“This reference group is really benefitting our work to support the industry,” Mary says.
“Given there are so many schools, spread from one end of the country to the other, and with so much variety of character and programme, it can be hard for us to be sure we’re hearing what we need to hear from schools.”
“It’s great now to have an official channel open for that conversation, as well as the other connections we have through regional clusters and the like. We’ve been able to design services and products to suit schools’ current needs, and schools’ feedback on other parts of Education New Zealand’s work has been hugely valuable.”
Mary says the pre-conference workshops in 2013 (on business planning, social media and working with agents) were well attended and rated highly by participants. The aim is to keep relevance high for this year’s NZIEC – held in Wellington on 21-22 August 2014.
Additions to this ‘working topic list’ from the Schools’ Reference Group meeting are welcome:
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Collaboration – looking at different collaborative business models, eg regional, niche
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Homestay systems/ processes, building your homestay community, sharing ideas
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Alumni – using them effectively
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Agent perspectives – what are they looking for? (panel)
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Market analysis – including hard stats, competitor analysis, and recommended key markets for schools.
To make a suggestion for workshop topics please contact one of ENZ’s Business Development Managers for the school sector, Richard.Kyle@enz.govt.nz or Mary.Camp@enz.govt.nz. -
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Digital win in Dubai for NZ educational product
On 6 March, Kiwa Digital was named the winner in the Best Free ICT/App Product category at the Gulf Educational Supplier & Solutions (GESS) Exhibition in Dubai. The award was for Kiwa’s highly successful multi-lingual digital version of Milly, Molly and the Bike Ride.
GESS is the leading educational trade show in the Middle East, attracting 300 exhibitors from 60 countries, and featuring the latest in educational information and communications (ICT) technologies.
Kiwa Digital’s CEO, Rhonda Kite, is thrilled with an award from the “most exciting educational market in the world”.
“We are very proud to have been recognised by some of the most respected names in the education sector as providing a solution that serves education needs throughout the Gulf.”
Kiwa Digital’s work on expanding its global markets has been supported by an International Education Growth Fund grant and Education New Zealand market access support for education publishers. This is to take advantage of the remarkable innovation that technology is bringing to the education sector.
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University launches global brand
The focused work to create Massey University Worldwide was supported by $150,000 funding through Education New Zealand, as part of the government’s strategic initiatives to increase the volume of offshore education delivery by New Zealand providers.
The new brand was launched in Wellington on 25 February, at a function including the representatives of 11 embassies.
Massey University Worldwide aims to connect and expand the institution’s existing distance learning and transnational activities, which have included partnering with the Singapore government on food technology training, delivering postgraduate programmes for the Royal Brunei Armed Forces, and a blended programme for South Asian veterinarians and public health professionals.
Vice-Chancellor Steve Maharey says Massey University Worldwide is a natural extension for Massey. As one of the first universities in the world to launch distance and online learning, Massey has developed strong relationships around the world over many years.
He says the work to create a strong brand for transnational education came in response to “rapidly growing demand for high quality programmes delivered by internationally focused universities in the student’s own country”.
“Massey University Worldwide expands our teaching and research activity internationally helping to secure tertiary education as a major export earner for New Zealand.”
Programmes the university aims to grow under the brand’s umbrella include high quality niche offerings in Massey’s key areas of expertise such as agriculture, business studies, emergency management and design. The university will further develop online programmes to align with international student’s current requirements, making use of emerging technology and delivery platforms such as Massive Open Online Courses (MOOCs), as well as working with New Zealand businesses based offshore to build capability, and to bid for more internationally funded research.
Mr Maharey says it’s exciting to be working at the heart of transformational change in New Zealand’s education industry.
