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  • Hong Kong happenings

    Regional Director for Greater China Alexandra Grace reports Hong Kong has recently received heightened attention from Education New Zealand’s China team, particularly following Secretary for Education Peter Hughes’ visit with a sizeable delegation last October. Minister Steven Joyce also met with Hong Kong’s Secretary for Education Eddie Ng in Wellington in March (at the time of the International Summit on the Teaching Profession), and education was also discussed during the Prime Minister’s visit to Hong Kong in March – the first visit by a New Zealand head of government since 2006.

    Discussions between Minister Joyce and Secretary Ng focused on ‘doing more in education’, including sister-school relationships, study abroad options in New Zealand for Hong Kong students, and joint programmes between education providers. 

    In addition to these high-level discussions, officials have been working closely together on the ground. This includes a delegation from the Hong Kong Education Bureau visiting New Zealand to learn about school-based management, and a formalised arrangement between the New Zealand Qualifications Authority and the Hong Kong Education Bureau for the development of qualifications frameworks. This sits alongside a broader education cooperation arrangement between our Ministry of Education and the Bureau. 

    On the profile-raising and student recruitment front, Guangzhou-based Education Manager, Felix Ye, attended a key education and careers expo in February. Enrolments at New Zealand education institutions by Hong Kong students have dropped in recent years – a trend also reported by Australia, which ascribes the decrease to the high exchange rate. Immigration New Zealand worked alongside Felix at the Hong Kong Trade Development Council Education and Careers Expo (800 exhibitors from 18 countries)  – providing a ‘one stop shop’ for students inquiring about study and employment options. 

    Felix reports many of the students were seeking study opportunities that included internships and other employment options. “Their inquiries reflect a broader interest expressed by students across Greater China and is a key driver that New Zealand institutions will need to address.”

    The China team will be talking further with the Hong Kong Education Bureau and Hong Kong education providers about opportunities for stepped-up collaboration. Alexandra Grace also says they will be doing more work to raise awareness of New Zealand education in the market: “people need to know about us to consider us, and awareness is not currently that high in Hong Kong”.

    She adds the team would be glad to hear from New Zealand institutions about their relationships in Hong Kong, and how they would like to strengthen and expand these -- email china@enz.govt.nz.

    You can see the wider overall China market overview here. 

  • Doing Business in India programme

    The 16 postgraduate students have just returned from a two-week Doing Business in India programme. 

    Education New Zealand funded the students from New Zealand’s universities on the programme at the Indian Institute of Foreign Trade (IIFT) in New Delhi. The IIFT, an autonomous public business school, is widely recognised for its knowledge and resources in foreign related trade and research having trained more than 40,000 business professionals across 30 countries.

    Greg Johnston, a University of Waikato honours student and budding entrepreneur, says the Doing Business in India programme was “outstanding”. 

    “What Education NZ have provided for us is outstanding and they made a great decision to link in with IIFT. The calibre of IIFT faculty is world-class”.

    Greg, who is passionate about international trade and commerce, was quick to apply for the chance to participate in the programme that aimed to enhance New Zealand’s trade and education links with India. 

    He says Doing Business in India delivered on its promise to help New Zealanders to better understand trade patterns, business opportunities and procedures to successfully engage in business with India.

    Education New Zealand’s Regional Director South Asia, Ziena Jalil, hosted the students at a networking event at the New Zealand High Commission in New Delhi along with other New Zealand government agency officials. 

    “The Doing Business in India programme has given some of New Zealand’s brightest emerging talent an opportunity to learn how India does business – emphasizing the official requirements for starting and operating an industrial or commercial business in India. Just as importantly, each participant on the programme was an ambassador for New Zealand education.” 

    The participating students came from six of New Zealand’s eight universities. They were chosen on their ability to demonstrate cross-cultural understanding and awareness, their understanding of the importance of the global networks and partners for New Zealand’s business success, and on their understanding of the importance of India to New Zealand’s trade and economic future. 

    The Doing Business in India programme supports the 2011 New Zealand and Indian Prime Ministers’ Education Initiative announced to enhance bilateral tertiary education cooperation. 

    This education initiative was also the catalyst for the establishment of the New Zealand India Education Council under which Education New Zealand recently put out a call for joint research applications from New Zealand and Indian academics. Over 60 research applications were received in response to the call. A joint New Zealand-India panel will decide successful applications during the first week of May. 

  • Science without Borders brings Brazilian students

    This is New Zealand’s first year in the programme, with 62 Brazilian students studying here at the moment and a further 100 due to arrive in July.

    Recognising the importance of SWB and the opportunities it provides for our universities, Education New Zealand’s Ana Azevedo and Latino New Zealand (education agent representing New Zealand universities) took part in an international roadshow to promote the courses available at New Zealand universities.

    Over two weeks in May university representative from Australia, Austria, Canada, France, Germany, Netherlands and Switzerland joined New Zealand on a tour of seven Brazilian cities.

    “We visited eight Brazilian universities and set up education fairs in each where we ran seminars and talked to potential students,” says Ana Azevedo, ENZ’s Market Development Manager.

    The promotion was not limited to the SWB programme and was a great opportunity to highlight New Zealand as a destination for both undergraduate and postgraduate students.

    “Students were most interested in courses in engineering – electrical, civil, production, biochemical and forestry – as well as architecture, design, health studies, computer sciences and environmental studies.

    “Everywhere we went students said they hadn’t considered New Zealand as a destination option before but now they felt they would include New Zealand in their thinking in the future.

    “All the countries involved agreed the roadshow was successful and should happen again next year. A lot of students wanted to talk directly with representatives from New Zealand universities so we need to try and arrange that for next time,” says Ana.

    Universities visited during the SWB road show: 
    • Paulista State University “Julio de Mesquita Filho” in Bauru
    • Federal University of Sao Carlos
    • Federal University of Rio Grande do Sul in Porto Alegre
    • Federal University of Santa Catarina in Florianopolis
    • Fluminense Federal University in Rio da Janeiro
    • Federal University of Minas Gerais in Belo Horizonte
    • Federal University of Pernambuco in Recife
    • Federal University of Ceara in Fortaleza

  • Joint India New Zealand Research Grants Awarded

    Last month Minister Steven Joyce announced the seven successful recipients of the inaugural New Zealand Higher Education Research Grants, with seven winning proposals selected from over sixty applications.

    From considering the impacts of climate change on ocean acidification to exploring new chemotherapy treatments, all projects will strengthen academic ties with a country that is New Zealand’s second largest source of international students.

    All research proposals have at least one Principal Investigator based in New Zealand and one in India, and the projects clearly indicate the potential for further collaborative research in the future.

    Full list of joint India New Zealand Higher Education Research Grant awardees: 

    • The University of Waikato collaborating with Jamia Millia Islamia university in New Delhi. Joint research project: India at Leisure: Media, culture, and consumption in the new economy.  

    • The University of Auckland collaborating with Anna University in Chennai. Joint research project: Ploy-ethylenedioxythipphene/nitrogen doped grapheme composites for high performance supercapacitor applications.

    • The University of Auckland collaborating with Madurai Kamaraj University in Tamil Nadu. Joint research project: The impacts of climate change induced ocean acidification process of the physiology and calcifying rate of sea urchins between temperate (New Zealand) and tropical (India) species.

    • The University of Otago collaborating with the University of Delhi. Joint research project: Vitamin D and calcium intakes of young Indian children living in the slums of South Delhi.

    • The University of Auckland collaborating with the University of Calcutta. Joint research project: Organmetallic 2- pyridinecarbothioamide complexes as potential inhibitors of cyclooxygenases in anticancer chemotherapy.

    • University of Canterbury collaborating with the University of Delhi. Joint research project: Health, labour, migration and the formation of Indian diasporas in the South Pacific, 19-20th centuries.

    • Victoria University of Wellington collaborating with Guru Nanak Dev University in Amritsar. Joint research project: Managing India New Zealand institutional challenges for success.

  • Poised for Growth: NZ’s Edtech Industry can capitalise on a world-class education system

    “Talking with people who have been marketing English Language Learning products in the same target country was invaluable and enabled me to reconsider my start-up’s business model before its launch next month.

    “A five minute demonstration of our product was enough to generate feedback that was both enlightening and encouraging,” says Tony.

    Sponsored by Education New Zealand and organised by Grow Wellington the conference brought together over 180 people from edtech companies, education organisations and business development agencies.

    The conference was opened by Steven Joyce, Minister for Tertiary Education, Skills and Employment who emphasised the goal to grow the value of export education services from $104m in 2012 to $500m by 2025.

    The Minister urged the industry to collaborate and seek export growth - a message which was reinforced by international keynote speaker, Lee Wilson, CEO of Filament Games from the US. He argued that globalisation is a strategic imperative for the edtech industry, given that the prices for digital and online products were falling but the cost of doing business is not. In his view this left two options – building an expensive branded product or scaling up for export.

    It was encouraging to hear other speakers such as Dr Errki Sutinen of the University of Eastern Finland, Dr Sue Watson of Summit Education Asia Pacific and Jennifer Carolan of NewSchools Venture Fund noting that the New Zealand industry was well-placed to build on its unique advantage – a world-class education system.

    The conference provided an opportunity for edtech exporters to share their export stories and showcase their products. Jan Zawadzki of Hapara shared his company’s story from the development of its Teacher Dashboard product with Auckland teachers, through participation and graduation from the US-based Imagine K12 education incubator, to exporting to 30 countries around the world.

    A diverse range of companies such as Vital English, LearnKo, Metia Interactive and Pixelhouse shared their product development or market stories with an appreciative audience. The business capability conference stream explored the worlds of planning, design and investment to underpin a sustainable edtech business.

    You can learn more about New Zealand’s edtech companies by visiting the et4e website and business directory at http://www.edtechforexport.co.nz/.

    Video coverage and copies of presentations will be downloaded to the site over the coming week.

  • Entries open for New Zealand India Sports Scholarships

    “With New Zealand co-hosting the Cricket World Cup next year, a sport that Indians are especially enthusiastic about, this scholarship will raise awareness of New Zealand expertise in sport,” Minister for Tertiary Education, Skills and Employment Steven Joyce says.
     
    “India has one of the world’s largest economies and total trade with New Zealand currently exceeds $1 billion per year. The Government is focused on developing our relationship with India further so that it becomes a core trade, economic and political partner for New Zealand.
     
    “Education is a key part of this activity, with Indian students making up the second largest and fastest growing source of international students to New Zealand.”
     
    Mr Joyce says the scholarship programme is one of several activities underway to deepen New Zealand’s education relationship with India following a steady flow of Ministerial visits over the last few years.
     
    “Many of these initiatives have a focus on increasing the quality and level of qualifications studied by Indian students here.”
     
    The New Zealand India Sports Scholarships are open to Indian citizens enrolling to study bachelor or postgraduate qualifications in New Zealand beginning in 2015. Successful recipients will have their tuition fees funded for the first year of full-time study and also receive some support for living costs.
     
    As a country with an envious track record in sport and a top quality education system, New Zealand is well placed to offer courses in sports related fields such as sport management, coaching, sports nutrition and exercise science. 
     
    Not only will qualifications in this field help Indian students gain rewarding careers for themselves, they will also serve the ambitions of both sporting nations.
    New Zealand is committed to the New Zealand-India Prime Ministers’ Education Initiative and sporting education links are a valuable stream for continued engagement with India.
     
    The New Zealand India Sports Scholarships are a partnership between Education New Zealand and the New Zealand Ministry of Foreign Affairs.

  • 10,000 milestone marks new heights

    “Our story has more impact when we tell it together,” says Kathryn McCarrison, Education New Zealand’s General Manager of Marketing and Channel Development. “That there are now more than 10,000 pieces of our material in circulation internationally is a great sign for the developing strength of New Zealand’s education brand.”
     
    An online toolkit of marketing materials, known as The Brand Lab, was launched in November 2013 to make tools to promote New Zealand education more readily available. “I’d like to thank the New Zealand education providers, agents and New Zealand officials offshore who’ve so quickly used these resources to complement their marketing efforts,” says Kathryn.
     
    “While our brand awareness is increasing, especially in China and India, we still have a long way to go in comparison to our better known competitors, so please keep telling your friends and contacts about what’s available to help their recruitment and sales efforts.”
     
    “The sharper we look together, the greater the impact we’ll all have when introducing New Zealand to prospective students and their parents.
     
    “We’re also fortunate to have a large pool of resources to draw on,” says Kathryn. “As well as The Brand Lab, the New Zealand Story and Tourism New Zealand’s media resources can all be used to promote New Zealand abroad, paving the way for people to introduce their product, service or school in more detail.”
     
    The Brand Lab is home to over 1,000 education-related assets ranging from royalty-free photos to a brochure series about New Zealand education available in nine different languages. More than 1,500 people from 60 nations around the world have downloaded digital assets so far, with the most frequent users being New Zealand institutions, international agents and Education New Zealand offshore staff.
     
    It’s free to use and download materials, following a simple request process to ensure brand guidelines are understood.
     
    The most popular downloads so far include the New Zealand Education Story video, the Think New education brochures, a directory of Institutes of Technology and Polytechnics and the New Zealand Qualifications Authority’s multilingual student guides.
     
    Kathryn says The Brand Lab will continue to expand and grow. “We recently asked our industry what they needed next so coming up soon are new photos, videos and a digital toolkit to promote studying in New Zealand online.”

  • India – Budget update

    India’s economy is struggling under high inflation and the worst slowdown since free-market reforms in early 1990s. The new government is trying to restore the confidence of domestic and foreign investors by bringing more clarity and structure to the taxation system.

    Significant government funding has been allocated to the education sector. The BJP’s manifesto included areas such as girls’ education, e-learning, re-structuring of the University Grants Commission (UGC) into a Higher Education Commission and setting up National Multi-Skill Missions, with more detail about these still to be announced. The Union Government will also create a separate Ministry for promoting entrepreneurship and skills development.

    The budget announced an increased investment in school, vocational and higher education. The government also identified new areas in the higher education sector for further development, such as research in agriculture, life sciences and biotechnology, film and television institutes and sports.

    Some of the key initiatives which might offer opportunities for New Zealand institutions and training providers:

    School education

    • Allocation of NZ$97 million for a teacher training programme to introduce new training tools and motivate teachers under the Pandit Madan Mohan Malviya New Teachers training programme.

    Vocational education

    • Launch of Skill India, a programme focused on training Indian youth, with an emphasis on employability and entrepreneurship skills.

    • Allocation of NZ$20 million for the Young Leader programme to promote leadership amongst Indian youth.

    Higher education

    • Five new Indian Institutes of Technology (IITs) and five new Indian Institute of Management (IIMs) to be established with an initial allocation of NZ$97 million in the current fiscal year.

    • Five technical research centres will be identified and strengthened.

    • Two new Agricultural Research Institutes of Excellence to be established with an allocation of NZ$20 million.

    • NZ$39 million has been allocated to start two agriculture and two horticulture focused universities.

    • Two new agri-biotechnology clusters to be developed.

    • Two biotechnology clusters planned in Bangalore and Faridabad.

    • Five technical research centres to be strengthened through private public partnerships for nanotechnology.

    • Global partnerships will be developed to transform the Delhi chapter of the International Centre for Genetic Engineering and Biotechnology (ICGEB) into a world-leader in life sciences and biotechnology.

    • Two film and television institutes will be established.

    • A National Centre for Excellence in Animation, Gaming and Special Effects has been proposed.

    • NZ$20 million has been allocated for the establishment of a sports university in Manipur. An additional investment NZ$20 million is included for training sportsmen and women for upcoming Commonwealth and Asian games.

    Policy/Education loans

    • The government has proposed simplifying procedures to facilitate education loans for higher studies in order to promote higher education amongst youth.

    • The budget announcements present a range of opportunities for New Zealand institutions across different areas.

    • The policy on easing education loans will help boost demand for foreign education.

    • A focus on teacher training presents a range of opportunities for New Zealand institutions in the areas of capability development and delivery.

    • The focus on research in agriculture and biotechnology could attract collaboration with New Zealand institutions that have a high level of expertise in these areas.

    • New Zealand has global expertise in animation, gaming and special effects and the establishment of a National Centre for Excellence could offer opportunities for stronger engagement and collaboration in this field.

    • New Zealand enjoys high level of sporting ties with India at various levels therefore the proposal of new sports university and sports training offers opportunities for New Zealand providers.

    The Education New Zealand team in India has a strong level of engagement at various levels with the Ministry of Human Resource Development and various government stakeholders in India.

    For more information please contact Ziena Jalil, Regional Director – South and South East Asia, india@enz.govt.nz

  • Think New Kicks Off in Thailand

    Running from 5 August to 31 October, the campaign’s objectives are to generate enquires from prospective students which will then be followed up on by ENZ Recognised Agencies.

    The campaign will promote New Zealand education generally, but advertising will primarily target prospective school and tertiary students in line with current demand.

    The campaign follows recent campaign activity in China, India, Brazil and Japan.

    Thailand is a priority market for Education New Zealand with significant potential for growth.

    The number of Thai students studying in New Zealand increased by 6 per cent in 2013 and along with ENZ’s new structure within the region, the campaign is the start of increased focus on New Zealand’s largest source country of international students in ASEAN.

    Download the campaign overview

    Visit the campaign website.

  • Insight into China Education Developments

    Produced by our China team, the latest report provides a roundup of China’s education developments during the first half of 2014 and follows their January report which was picked up and reported around the world.

    Sam Mackay, Senior Education Manager in Beijing, says the Insight Report is the China team’s way of keeping industry up-to-date with changes in the region.

    “There’s so much information flying around about Chinese education developments that it can be hard to keep current. We developed the China Insight Report so you can stay abreast of the key trends in this top priority market for New Zealand.”

    “We’ve also tried to deliver it in an engaging manner. You can contemplate our ‘questions to ponder’, try your luck at some of this year’s Gaokao questions, and even enjoy a (somewhat related) dance clip.”

    Download the China Insight report here. We welcome feedback to china@enz.govt.nz.

    Quick summary:

    • The number of Chinese students heading overseas rose in 2013, but at a slower rate than previous years.  

    • Chinese international student enrolments in New Zealand rebounded, exceeding the 25,000 mark for the first time since 2007. Strong growth occurred in the school and university sectors.

    • Postgraduate student numbers within China are falling due to the introduction of tuition fees. Interest in ‘professionally oriented’ postgraduate programmes, however, is rising.

    • A record number of graduates are finding employment prospects tough. The expected monthly salary has fallen 2000 yuan over the past three years.

    • China’s vocational education system is being transformed. Changes to the exam system, institution entry processes and a boost in the number of higher vocational institutions are all in the works.

    • Global acceptance of Gaokao has increased as the exams get reformed. A technical stream to the exams will be introduced, and students will be able to sit their English exams periodically throughout the year.

    • Chinese parents are increasingly asking providers to illustrate the return on investment.

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