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Tokyo education fair showcases Māori culture
This was the fourth annual ENZ fair in Japan and included representatives from 40 New Zealand institutions as well as SIEBA representatives.
Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said this year she wanted to make the fair special by incorporating an element that was uniquely New Zealand, but that also resonated with the Japanese attendees.
“Being part of Te Rautaki Māori, ENZ’s Māori Steering Committee, I have had the opportunity to learn some te reo and Māori cultural practices, which I realised has many commonalities with those of the Japanese,” said Misa.
The fair began with a mihi to welcome a group of junior high school students and teachers from Tokyo Seitoku University Junior and Senior High School, a private secondary school that sends all 150 of its year 3 junior high school students to New Zealand schools for one term every year.
Following the mihi, a group of over 30 students from Hamilton Boys’ and Girls’ High School performed a haka and waiata which brought tears to the eyes of many students and parents.
“The kapa haka performance increased visitor numbers for sure – it was such a moving performance. A student from Hamilton Boys’ who’s half Maori, half Japanese translated the meaning of each performance to attendees in Japanese, so impressive!
This year’s fair also saw an increasing number of mothers interested in taking their young children to New Zealand.
“With the Japanese government’s focus on improving the nation’s English language capability in preparation for the 2020 Tokyo Olympics and Paralympics, the average age of English learners in Japan is getting younger,” Misa said.
To address this demand, ENZ is working closely with SIEBA to promote its PSP programme, representing more than 40 primary schools available to receive international students over five years of age.
The ENZ Japan fair in 2019 will be held during the Rugby World Cup on 22 September 2019 followed by an agents/educators’ seminar and networking event in Tokyo on 24 September 2019.
For those interested in attending the fair, pre-registration is now open at ENZ Events page here.
Any New Zealand secondary school or tertiary institution bringing their kapa haka group on a tour to Japan next year and wish to perform at our fair, please email japan@enz.govt.nz.
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ENZ social platforms gain momentum in China
ENZ opened its official Weibo (China’s equivalent of Twitter) and Wechat (a quasi-combination of Facebook and WhatsApp) account in August 2014. So far, we have around 60,000 followers on both platforms combined.
To increase numbers, at the annual China Education Expo in October, ENZ shared QR codes of our social media channels with visitors at the ENZ booths, accumulating 230 followers in two days. A similar approach at the China International Import Expo in November attracted a further 300 new followers.
ENZ also launched a WeChat mini-programme that helps followers to make use of the My StudyNZ tool to find and match with education providers in New Zealand.
ENZ’s Regional Director – China & North Asia, Adele Bryant, said these social platforms are a key way to connect with Chinese students. New Zealand Education Minister Chris Hipkins was very supportive of ENZ’s social media efforts during his visit to China in July.
“Despite his packed schedule, Minister Hipkins filmed a short video promoting New Zealand education to our social media communities, which was shared on the New Zealand Embassy WeChat account and received 750 views and likes.”
In addition to the social platforms, ENZ has developed a China-based student-facing website which will enable smoother access for Chinese students, parents and agents.
“The new website means students can find it in the Chinese search engine more easily as it is hosted in Chinese domain,” says Adele.
“We will launch the new website soon so stay logged on!”
If you are interested to find out more, search Education New Zealand in Chinese (新西兰教育国际推广局) to follow us on Weibo and WeChat.
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Around the world in five
THAILAND
Reassessing the Thai education system
Thailand’s PISA scores have plunged. Among the challenges are the many celebrations and holidays that take children out of the classroom and the huge quantity of paperwork that reduces teachers’ ability to focus on students’ learning.
INDIA
IT superpower India has the world’s least tech-savvy classrooms
India’s classrooms are by and large outdated. Most Indian classrooms lag in incorporating smartphones, tablets, or even the simple whiteboard – over two-thirds of Indian classrooms surveyed use blackboards and chalk.
CHINA, UK
Over 500 teachers from China, UK exchange math teaching methods
Over the past four years, more than 500 teachers from China and the United Kingdom have participated in an exchange program enabling both sides to learn from each other's math teaching methods.
AUSTRALIA
Rainbow Hub launches LGBTQI video campaign
Brisbane’s Rainbow Hub initiative has launched a new video campaign to promote the city as a welcoming destination for LGBTQI+ international students and promote their services.
GREECE
Significant increase in U.S. students studying in Greece
There has been a significant increase in the number of American university students visiting Greece for study abroad programs in the 2016/17 academic year – a 21.1 percent increase from the previous academic year.
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Calling all China research specialists
Since its inception in 2005, the Tripartite Fund has supported the development of strategic research relationships between New Zealand and China.
Universities are invited to submit proposals for the latest round, with up to $30,000 available per application to support quality, high-level research and collaboration. The fund seeks to initiate new tripartite partnerships and facilitate the development of existing partnerships between a New Zealand university and two Chinese partner universities.
Eligible Tripartite Fund subjects can be drawn from the arts, humanities, social sciences, sciences and applied sciences including agriculture, food safety, conservation, forestry, advanced materials engineering and environmental science.
The Tripartite Fund has enabled many high-achieving New Zealand academics to develop relationships with Chinese research partners.
Since 2009, Auckland University of Technology (AUT) has worked on tripartite collaborative projects with Shanghai Jiao-Tong University (SJTU) and Xinjiang University in China.
Nikola Kasabov, AUT Professor of Computer Science and Director KEDRI, said that the ‘three brothers’ partners have exchanged multiple visits of both staff members and students.
“The outcomes have been outstanding, including a large number of joint papers published in international journals and conferences, joint methods and software development in computational intelligence and applications in health, environment protection, and predicting hazardous events.”
Professor Kasabov was also appointed as Advisory Professor to SJTU, meeting with PhD students and staff on an annual basis.
“The collaboration helps staff and students to work together on new frontiers of information and computer sciences and technologies along with important applications for both countries.”
The deadline for applications is 1 March 2019, with a project start date of 1 May 2019, and end 30 April 2020.
Please complete the application form and submit it to china@enz.govt.nz
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Seeking schools for Digital Lead Research Project
The research project will help ENZ improve the effectiveness of ENZ’s digital marketing campaigns for the school sector, including the quality of the prospective student leads generated.
The project is being carried out by Enroller on behalf of ENZ and will take place between December 2018 and May 2019.
Participating schools will be provided with lead management software for the duration of the research* to help them evaluate the usefulness of ENZ digital leads alongside their other existing channels.
Clive Jones, ENZ’s General Manager, Strategy and Insight, says the aim is to better understand and improve ENZ’s digital channels to ensure New Zealand schools get the most value.
“We’re particularly interested in understanding the current volume and conversion rate of our digital leads for schools alongside existing recruitment channels – with the aim of improving the relevance and value of our digital leads for the school sector,” says Clive.
“Places in the research project are strictly limited, and we’re keen to get underway as soon as possible.”
If you are willing and able to assist, please contact ebd@enz.govt.nz before 20 December 2018.
*Some terms and conditions will apply. No upfront or setup costs involved but a success fee may be payable for every international student enrolled.
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Indian and Kiwi students explore water issues
The Untouched World Foundation’s (UWF) Waterwise Leadership and Global Citizenship Programme gave students the opportunity to learn about the entirety of the water resource chain - from primary energy players, through to farming, recreation, cultural and conservation interests.
Taking part were students and teachers from Otago secondary schools, tertiary institutions and the Mahatma Gandhi Institute of Education for Peace and Sustainable Development (MGIEP). Representatives from YESPeace Youth Network in Asia also attended.
The programme involved a week of activities which included visits to lakes, rivers, vineyards and orchards, discussions with water and land use and tourism and irrigation experts, and interviews with locals.
“Youth leadership is firstly about agency – understanding the many facets of the issue, developing the transferable skills to collaborate with others, acting responsibly and then finding a clear path to actively and positively model their own views and behaviour. It is vital we all listen and engage with an international perspective on these issues,” says Mark Prain, Executive Director of UWF.
Key partners included Otago Regional Council, Otago Community Trust and Contact Energy. Further support was also provided by ENZ, Ministry of Foreign Affairs and Trade, and Ngai Tahu.
“Otago Polytechnic believes educating youth on key issues facing society, unlocking their unique leadership potential and inspiring them to become active change-makers is vital,” said Marc Doesburg, Otago Polytechnic Director Globalisation.
Last week’s activities are just part of a range of ongoing initiatives. An “Acts of Kindness’” Campaign is also being developed and will involve MGIEP and UWF mobilising youth in partner institutions to foster meaningful exchange of ideas, knowledge and action towards the achievement of UNESCO’s Sustainable Development Goals.
Organisers are aiming to establish a New Zealand-India youth leadership exchange programme with a focus on fostering youth leadership, which is a key aspect of the United Nations Educational, Scientific and Cultural Organisation (UNESCO) Global Action Programme.
For further information visit the Untouched World Foundation website
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Around the world in five
JAPAN
Japanese-language schools expand offerings overseas
Japanese education companies are expanding their language offerings overseas to meet the growing demand for Japanese-speaking foreign manpower as the nation opens its doors to workers from overseas.
THAILAND
Thailand eyes lifelong learning push
To address concerns that Thailand’s “outdated” education system can no longer offer "future-proof" degrees for students, there are calls to develop a lifelong learning approach comprised of online learning, in-line learning, beeline learning and frontline learning.
US
US Department of State endorses education agencies
In a historic move, the US Department of State has officially endorsed the usage of education agents, with a State Department representative expressing a desire to “work together to promote the United States as the destination choice for international students.”
INDIA
India needs better strategies to promote 'Study in India'
Earlier this year, the Indian Government launched a ‘Study in India’ website to help foreign students find Indian universities, but more needs to be done. There were only 46,144 foreign students in India in 2017, but higher numbers could significantly boost India’s soft power and university rankings.
FRANCE
French university fees for non-EU students set to rocket
University fees for students outside of the EU, which will include Brits after Brexit, are set to shoot up by as much as 16 times the current cost, the French prime minister has announced.
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ENZ success at the NZ Direct Marketing Awards
It is the first time in the Awards’ history that one organisation has taken out all of the top honours. ENZ was also awarded a further seven golds, three silvers and one bronze across a variety of categories.
The awards, which celebrate excellence in digital, database and direct marketing, recognised ENZ's database marketing strategy over the past 18 months, including its Study in NZ database marketing programme, MyStudyNZ member website and Future Proof Yourself campaign.
Each was delivered with the support of SpeakData, ENZ’s data partner, and OMD, ENZ’s media partner.
ENZ Chief Executive Grant McPherson was delighted with the agency’s success.
“We’ve made a fundamental shift from promotions, events and limited fact-to-face interactions to a sophisticated digital marketing approach that is truly global that is an asset for New Zealand education providers involved in international education.
“We want to attract students who choose New Zealand for the value of our education offering and contribute to New Zealand and our society by helping us grow our understanding and connections with the world.”
Paul Irwin, ENZ’s General Manager Student Marketing, said ENZ’s digital approach matched the key audience that New Zealand needed to connect with – students.
“The current generation of students live and breathe in a digital world. Today’s students expect to be able to find what they need on-line and this is playing a key role in their decision making,” said Paul
“Our digital approach connects students to education offerings that are optimally suited to their interests and ambitions. This helps them have the best possible experience living and studying in New Zealand and boosts employment outcomes.”
The NZDM Awards are one of two key annual New Zealand marketing award events and are run by the New Zealand Marketing Association.
This was the first time ENZ entered the awards, competing against many of New Zealand’s biggest corporates, including Spark, Westpac, ANZ, Vodafone and Air New Zealand.
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Introducing Tohu, the Study in New Zealand chatbot
Jamie Crump, ENZ’s Director Business Planning, says Tohu was designed to help prospective students on SiNZ, answering their questions in a trusted, fast and friendly way.“The goal for Tohu is to be a virtual assistant for the New Zealand international education sector by helping answer enquiries from students considering New Zealand 24/7.”
Jamie says currently Tohu can answer more than 300 questions about studying in New Zealand, but this grows with each interaction. While Tohu can only speak English, it is learning other languages, such as Mandarin, in order to service students more comfortable in their native tongue.
“Themore people that chat with it, the more it learns, making its artificial intelligence smarter every day.
“Already we’re seeing trends in commonly asked questions, including how to get a scholarship, how to get a student visa, and how to apply to study, and about New Zealand culture and the cost of study.”
The name Tohu means ‘to advise or provide guidance’ and ‘to be a sign or landmark’ while its appearance is a nod to the word Aotearoa – ‘land of the long white cloud’.
While Tohu currently lives on the SiNZ website, it will soon answer Messenger questions on the SiNZ Facebook page too.
ENZ’s next steps are to connect Tohu with ENZ’s database marketing programme and enable it to answer questions on NauMai NZ.
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Students, schools and agents connect in Viet Nam
Held over a week in late March, ENZ’s Regional Manager East Asia, Ben Burrowes, said the events were a chance to showcase New Zealand’s Future Proof education during Viet Nam’s key recruitment season.
Held in in Ho Chi Minh City and Hanoi, the fairs attracted nearly 700 students and parents – an almost eight percent increase on the 2018 fairs – to connect with more than 50 New Zealand education providers.
“As Viet Nam’s largest in-market promotional events, the fairs presented a wide range of New Zealand scholarships, including the inaugural New Zealand Schools Scholarships (NZSS) offered exclusively to Vietnamese students,” said Ben.
“To promote them, we organised for 31 New Zealand schools in the scheme to visit 20 local schools in Ho Chi Minh City and Hanoi before and after the fairs.
“The visits were a great opportunity for New Zealand schools not only to showcase their education offering to prospective students but to explore partnership opportunities with Vietnamese schools,” said Ben.
ENZ also hosted a School Strategy Workshop to provide New Zealand schools with insights into Vietnamese parent and student study decision-making processes, and different marketing and business development tactics for the market.
Karlene Davis (Left), Consul-General and ENZ CE Grant McPherson (Right) hit the ceremonial gong to open the ENZ Fair in Ho Chi Minh City.
The agent seminars in Ho Chi Minh City and Hanoi were also a success, with more than 75 local agents attending.
“Agent seminars play a key role in connecting New Zealand providers with capable education agents in the market. Getting to know the right agents is the very first step for New Zealand institutions to set their footprint in the market through agent network development,” said Ben.Viet Nam is a key market for international education in New Zealand. The number of Vietnamese students increased by 7 per cent in 2018 (34 per cent for the high school sector), with over 2,500 Vietnamese now studying in New Zealand.
