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• Kiwi-China joint institute opens in Hangzhou

  The institute opened last month after being formally approved by China’s Ministry of Education in late 2016. 

  Its first intake has 230 students, with the University of Waikato expecting to have 1,000 students enrolled by 2021.

  Students will be offered degrees in finance, computer graphic design and design media, taught by academics from both the University of Waikato and the Zhejiang University City College (ZUCC).

  The institute will also welcome exchange students from the university’s Hamilton and Tauranga campuses.

  The nearly 9,000m² purpose-built facility is designed with New Zealand design principles, teaching approaches and standards in mind.

  University of Waikato, Senior Deputy Vice-Chancellor, Professor Alister Jones said the development of the joint institute was the result of the university’s work and investment in China for more than 15 years.

  “The University of Waikato is the first New Zealand university to receive this kind of approval.

  “Over the years, the relationship between ZUCC and the University of Waikato has evolved from student programmes, staff training and a dual degree, to the establishment of this joint institute.”

  The institute has set the foundation for an exciting future for the university’s programmes in China, Professor Jones said.

  “It reflects the hard work that staff in Hamilton and Hangzhou have carried out to get us to this important stage.

  “The joint institute uses digital learning technologies and classroom and building design that encourages social interaction.

  “We also offer our students in China a uniquely New Zealand education experience, which comes from our commitment to Māori language and culture, and the distinct cultural and historical perspective that it brings,” he said.

  

  Several new students were also awarded scholarships to programmes at the joint institute.  

  ENZ’s Regional Director for North Asia, Adele Bryant said it was wonderful to see high-quality students join the programmes at the institute.

  “ENZ has worked with the university since 2014 to support the development of the joint institute, so it’s fantastic to see that this investment has been worthwhile.”

  “The programmes on offer respond to the students’ desire for a global degree that embraces both Kiwi and Chinese cultures, and gives them a truly international qualification.”

  The University of Waikato is now looking to extend its partnership with ZUCC, and work with businesses in Hangzhou and other regions to develop internship opportunities for students.

• Events season wraps up in the Philippines

  Ben Burrowes, ENZ’s Regional Communications & Strategic Relations Manager for South East Asia, said the events were a fantastic way to sign off on a successful year in the Philippines.

  “The market has not been without its challenges in 2017 but we’ve made some great progress in shifting perceptions away from a migration focus on New Zealand to promoting our world-class offering for high-value students,” said Ben.

  “Much of that has been achieved through building networks with local and international schools. Our latest series of school roadshows, in which we were joined by a number of New Zealand providers, built some strong partnerships particularly as we look to recruit the new K-12 Filipino graduates into our tertiary system.”

  ENZ also co-funded three successful agent-led fairs with Golden Summit Immigration Consultancy (Cebu), IDP (Manila) and Fortrust Education Services (Manila) with more than 25 providers attending. The feedback from all providers was very positive and the events were well attended – particularly the Fortrust fair, which attracted more than 2,200 visitors.

  

  ENZ’s Ben Burrowes with Andrea Preston (Queenstown Resort College) and Catherine Ang (Weltec & Whitireia) at Far Eastern University in Manila.

  Close to 100 local guidance counsellors and career advisors attended a training session hosted by Unitec, which included a soft-sell presentation on New Zealand’s world-class education offering.

  “This growing network of local counsellors and career advisors is proving valuable, as they  have a strong influence on prospective students,” said Ben.  

  “We’ll continue to work with them closely as we focus on recruiting a greater number of Filipino students into our undergraduate programmes.”      

  ENZ also generated some great media coverage, a highlight being an NZ Inc. media roundtable in Cebu which included David Strachan (the New Zealand Ambassador to the Philippines), Hernando Banal (New Zealand Trade Commissioner), Steven Dixon (Tourism New Zealand’s Regional Director), Catherine Albiston (Immigration Advisors Authority) and ENZ’s own John Laxon, Regional Director – South, South East Asia & the Middle East.

  

  NZ Inc. media roundtable in Cebu

• Lincoln brings New Zealand national parks to China

  Produced by Lincoln University, the exhibition showcases New Zealand’s protected areas and encompasses a range of exhibits, including a three-metre tall giant moa skeleton, outdoor equipment, signs, books, and historic documents.

  The project is part of Lincoln’s five-year collaboration with leading Chinese universities, and links with the Chinese Government’s push to establish a national agency to manage its protected areas.

  Head of Lincoln’s DesignLab and project lead, Associate Professor Mick Abbott, said countries like China look to New Zealand for leadership and ideas on how to effectively deliver biodiversity outcomes while managing recreation, tourism and public involvement in conservation values.

  “The exhibition also showcases Lincoln’s research, and that of Tsinghua University on the future direction of protected area management,” he said.

  

  Dr Mick Abbott speaking during the exhibition opening

  “New Zealand has a lot to share on how to manage adverse environmental impacts in protected areas. We can also learn a lot from how China celebrates its cultural connections with nature.”

  Dr Abbott said the collaboration would strengthen New Zealand’s connection with China through the sharing of knowledge and networks.

  “This exchange of ideas is a timely precursor to both governments announcing 2019 as the International Year of China New Zealand Tourism.”

  The exhibition, held at the Museum of Chinese Gardens and Landscape Architecture, was opened by New Zealand’s Ambassador to China, John McKinnon. The Department of Conservation and the New Zealand Centre in Beijing were also represented.

• ENZ publishes event calendar 2018

  ENZ is offering a range of events in 20 countries in 2018. Events include commercial fairs, New Zealand-only fairs and agent seminars. They can be found on the events calendar.

  A number of events are open for registration now including China events and South America events (including Mexico), which will be held in March 2018. Viet Nam event dates will be confirmed by 6 November, with registration opening that day.

  Sam Heeney, ENZ’s International Event Manager, notes some key changes to the events for 2018.

  “For the first time, Mexico, ENZ’s new explore market, has been included in the South America roadshow, with an agent seminar and networking event,” said Sam.

  “This will be a great opportunity to bring together agents and institutions to form new relationships.”

  Sam said another event to look out for is ANZA 2018 which will be held in Auckland. This follows the two previous conferences which were held in Australia.

  “ANZA 2018 will be a great opportunity to showcase New Zealand to many agents over the three-day event.

  “We will have a New Zealand pavilion and will present at a number of the seminars.”

  Visit the events page for full details.

  Please note which sectors have been highlighted for each event – these have been identified as focus sectors by our in-market teams.

  Prices for these events remain unchanged (all exclude GST):

  • $2500 for commercial fairs
  • $1500 for NZ-only fairs
  • $250 for agent seminars

  As always, do not book travel until you have registered and received confirmation from the events team.

  Registration for events in second half of 2018 will open in mid-February.

  Please contact events@enz.govt.nz with any questions.

• Victoria offering New Zealand’s first bicultural MOOC

  Developed as a series, New Zealand Landscape as Culture will explore how people express their culture through perspectives on the landscapes they live in. The course will incorporate mātauranga Māori and te reo Māori, and introduce ideas from both Māori and Pākehā cultures, exploring the geology, popular culture, politics, art and literature of landscape.

  Steven Warburton, Assistant Vice-Chancellor (Digital Futures) and director of VictoriaX, the university’s MOOC platform, said the new series shows the variety of courses that the university is able to share with students online.

  “Our MOOC programme is an important addition to the broad range of Victoria courses offered, as it gives domestic and international learners a high quality educational experience with our world-class academics,” he said.

  “This MOOC showcases Victoria’s role in enriching national culture, and is the latest in an exciting line-up of VictoriaX courses to be delivered.”

  The New Zealand Landscape as Culture series will begin with the four-week course, Islands (Ngā Motu), starting November 10, 2017.

  Victoria launched its debut MOOC in April this year, Antarctica: From Geology to Human History, which attracted more than 5000 enrolments.

  Victoria is the only New Zealand university to offer courses through the edX platform, founded by prestigious US universities Harvard and MIT in 2012. 

• New Zealand Tertiary College India celebrates graduates

  The ceremony was held in Mumbai on Sunday, 5 November, with NZTC Chief Executive Selena Fox travelling from New Zealand to share in the festivities with graduates and their families.

  “This seventh NZTC India graduation is an extraordinary achievement for a New Zealand early childhood education college,” she said.

  “NZTC is committed to continuing to offer flexible, accessible, high quality early childhood curriculums and support to teachers of young children in India, and we are incredibly honoured to do so.”

  The college celebrated the expansion of its postgraduate offerings by honouring Helen Sharrock, the first graduate of the Postgraduate Certificate in Education (Leadership and Management). A number of special commendation awards were also presented to graduates who excelled in their studies, with the most outstanding student for the Certificate in Early Childhood Education (Level 5) awarded jointly to NZTC’s own staff member Sushma Nair and Sheeba Roshinkumar.

  Graduate speaker Karuna Mangharam shared her study journey with fellow graduates, pursuing a Bachelor of Education (ECE) to support her directing of a pre-primary school that she and her sister started in 2010. 

  “I found the NZTC degree to be most suitable for me because it was an international college with a local presence. I couldn’t have gone ahead course after course if I didn’t have the support from the NZTC support team,” said Mangharam.

  2017 was a big year for NZTC. It celebrated its 35-year anniversary, and expanded its programme offerings beyond early childhood teacher education to health and wellbeing programmes.

• Go Overseas scholarship brings student leads

  Lisa Futschek, ENZ Regional Director – Americas and Europe, said this is the fourth year that ENZ and Go Overseas have run the US campaign, and decided to launch a pilot scholarship for the European market after seeing the success in the US.

  “In the US, the campaign has been particularly valuable to the providers working in-market the last four years – seeing the states where most students apply from, and what areas of study they are interested in, can be a big help to recruitment efforts.”

  “We committed to a trial campaign in Europe this year in order to get similar insights for industry working in this region.” 

  The US campaign had nearly 3,000 students apply, with most coming from California, New York, Florida, Pennsylvania and Illinois. The EU campaign also saw a good response for its first year, receiving some 1,500 applications, with the most students applying from the UK, Spain, Netherlands, Italy, France, Germany and Denmark. 

  “We’re particularly pleased to see that engagement was really high from the UK and the Netherlands – two countries that we have included in our Europe CAP countries of focus for 2018, and where we will be more actively promoting New Zealand education next year”

  Lisa said other great things about the scholarship are its paperless application, the recognisable brand it is building, along with the significant reach achieved by Go Overseas through its extensive study abroad networks. 

  Six New Zealand institutions have already offered additional scholarships to US students that applied for the Go Overseas scholarship. 

  “The goal of this scholarship is to get students engaged and excited about New Zealand from the get-go, so even if they don’t win, they will still be invested in studying abroad,” said Lisa.

  “While only one winner is selected, participating New Zealand institutions are delivered qualified leads with whom they can actively engage to encourage and incentivise them to enrol anyway.”

  The US winner, Joshua Golden, is a marine science major at North Carolina State University and, supported by the $15,000 (USD) scholarship, will spend a semester at the University of Canterbury in 2018.

  The EU winner, Thomas Harich from Germany, is currently studying towards a Bachelor of Sport and Recreation at the German Sport University Cologne. With the EUR 12,500 scholarship, he will spend a semester abroad at Auckland University of Technology in 2018.

  ENZ and Go Overseas went incognito to surprise the winners in person. Olga Elli, ENZ’s Education Marketing Manager Europe, and Julian Ashby, International Market Manager Americas and Europe, teamed up with Thomas’ family and girlfriend to share the exciting news, surprising him in a café as he was ordering a coffee.

  Over in the US, Alanna Dick, ENZ Field Director for North America travelled to North Carolina to surprise Joshua with the news on campus, alongside his friends and parents. Watch the video of his reaction here.

  If you have any feedback for ENZ on the Go Overseas New Zealand scholarship campaigns, please contact northamerica@enz.govt.nz and europe@enz.govt.nz.

• Thailand looks to New Zealand for summer study

  Summer New Zealand promoted New Zealand as a destination for short-term English language study, and targeted school students who wish to experience study abroad during their semester break.

  The event was also a chance for education agents to exhibit different short-term study programmes and promote the benefits of New Zealand teaching to students and parents.

  Jaruwan Pongjaruwat, ENZ Programme Manager for Thailand, said having alumni attend and share their study experiences in New Zealand was inspiring for other students to study abroad.

  “New Zealand is already a popular destination for Thai school students – each year more than 200 students go to New Zealand for short-term English language study during March to April,” said Jaruwan. 

  “Alumni are the best advocates to get more students interested, as they can talk to them about Kiwi life outside of the classroom too, which is a big part of why Thai students are drawn to New Zealand.”

  ENZ Thailand partnered with Krungthai Card Public (KTC), Thailand’s largest credit card operator, and 11 members of Thailand International Education Consultants Association (TIECA) to organise the event, which included cardboard sheep, hay bales and green fields.

  “We set up the New Zealand atmosphere for the parents and students to be able to visualise the real New Zealand in Bangkok!” said Jaruwan.

  Janejit Ladpli, KTC Vice President – Travel & Leisure Marketing, said given the high demand of study abroad students to New Zealand, KTC wanted to partner with ENZ and TIECA to develop special offers to potential students that would make New Zealand the number one choice for their study destination.

  “Students who decide to enrol in the programme using KTC credit card for payment will receive a number of benefits, including a 0% instalment payment and a special discount price for a Thai Airways Business Class ticket,” said Janejit.

  The event included a cooking demonstration of the New Zealand-style lunchbox, prepared by Turners & Growers Thailand, who gave apple cupcakes to the attendees.

  James Andersen, Deputy Head of Mission at the New Zealand Embassy, presided over the opening event and welcomed guests.

  

• Education features at Mayoral Forum

  Held at Te Papa in Wellington, the forum comprised business seminars, “matching” sessions and presentations from notable authorities including Sir Richard Taylor – all interwoven with banquets, cultural performances and a welcoming powhiri.

  Ten Mayors and Vice Mayors from China and 38 New Zealand Mayors attended.

  Charles Finny, Chair of the ENZ Board and moderator of the Education Exchanges, said the forum was a great way to put key insights in front of New Zealand regions seeking partnerships with China.

  “This forum is now a well-established part of our New Zealand – Chinese partnership and provides a useful platform for regions to advance their education objectives in China,” he said.

  “Chinese Mayors hold overall responsibility for education in their regions, so the forum was an opportunity to connect them with New Zealand regions, and to show them the strength and consistency across New Zealand’s education system.”

  Education featured on both days of the forum. This included an ENZ-led breakout session for some 50 delegates, during which panellists Jason Cushen (University of Otago), Michael O’Shaughnessy (Massey University), Jan Fitz-Gerald (Institute of Global Engagement) and Dan Milward (Gamefroot) spoke about innovation in New Zealand education before an engaging Q&A session with the audience.

  In addition, a number of New Zealand and Chinese Mayors and Vice Mayors engaged in formal exchanges, with New Zealand Mayors presenting on education partnerships, sustainability, innovation and entrepreneurialism in their respective regions.

  Ross Fisher, ENZ’s International Market Manager – China, said the variety of presentations was impressive.

  “The presentations provided a fascinating cross-section of the specific initiatives New Zealand regions were championing to prove New Zealand’s standing as a high-quality education provider,” he said.

  “Nelson Mayor Rachel Reese stood out for her particularly insightful articulation of how her region offers ‘holistic education’ opportunities that fuse sustainability with innovation, science and technology, and investment.”

  In turn, Chinese Mayoral representatives presented on their cities’ respective education priorities.

  • Chen Zhiying, Vice Mayor of Guangzhou, highlighted his city’s interest in student exchange, sister-school relationships and vocational education.  
  • Gao Zimin, Vice Mayor of Shenzhen Municipal People’s Government, spoke to the city’s priorities for cooperation in higher education, bio and marine science, sister schools, vocational education and opportunities focused specifically on urban development. 
  • Pei Weidong, Mayor of the Municipal Government of Liaoyang City, emphasised Liaoyang’s interest in vocational education, adding that a specific area of interest is modern agricultural education cooperation.

  After a busy two days of bilateral exchanges, a closing banquet at Shed 6 on the Wellington waterfront showcased the capital city.

  The forum was organised by Local Government New Zealand in collaboration with the Chinese People’s Association for Friendship with Foreign Countries.

• Capability building in digital marketing

  Conducted by George Hernandez of the Higher Education Consulting Group, the interactive, full-day workshops focussed on optimising student recruitment through all the seven stages of conversion.

  Participants also assessed their internal marketing practices for each of the student conversion stages, from expression of interest to retention, and rated their practices against world standards.

  Deanna Anderson, ENZ’s Business Development Manager, said the audit and assessment of marketing practices was a valuable exercise for the workshops.

  “The assessment process was very useful for industry participants and helped spark some inspiration on tactics for new marketing plans for 2018,” she said.

  Susie Robinson, CEO of the Higher Education Consulting Group, said the workshops highlighted the diversity of New Zealand's international student market, and the dedication of professionals working in the sector.

  “A key benefit of the workshops was the realisation, for participants, that even small and cost-effective interventions can yield a big return when it comes to optimising the student recruitment pipeline.”

  The workshop received encouraging feedback from participants as well.

  “It was great that it [the workshop] took a holistic approach, looking at the whole student pipeline, and it really made you understand where your gaps are,” one participant wrote.