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• Looking back and looking ahead in India 

  “We’ve seen some successes and we also have some learnings to share with the sector,” says Jugnu Roy, ENZ’s Director of Engagement based in New Delhi. 

  “With New Zealand’s borders remaining closed for the first half of 2022, it was certainly a challenge to sustain the Indian student pipeline into New Zealand for higher studies. We knew going conventional wouldn’t help, and so we amped up our PR efforts.”  

  Aligned with ENZ’s approach of offering future-focused education, the team targeted learning opportunities for tertiary students under the umbrella of an integrated campaign – Unlock Potential for the New You. Using digital platforms as well as mainstream media, the strategy included a mix of suitable learning opportunities and unique ways of engaging with our stakeholders. This successful campaign won Gold awards at 2022 South Asia SABRE Awards, ETBrandEquity Kaleido Awards, STAKES PR & Communications Excellence Awards 2022; Silver at Adgully IMAGEXX Awards 2022 and a Bronze at Campaign India PR Awards 2022. 

  Kick-starting the year with the first event of its kind, ENZ’s India team hosted the ‘Women of the Future’ virtual event. To ensure maximum reach, we collaborated with leading digital platforms such as Femina India and Tweak India, among others, achieving more than 5.8 million impressions. More recently, the collaboration with popular Indian celebrity Soha Ali Khan is helping to create a stronger recall value of New Zealand among Indian study abroad aspirants.  

  2022 was also a year of big announcements from New Zealand such as the global I AM New Campaign, the reopening of New Zealand’s borders, new scholarships exclusively for Indian students, and a series of visits from New Zealand universities to name a few. Supported by our PR agency, Ruder Finn India, these announcements all made headlines in prominent Indian publications and portals including The Hindu, The Indian Express, Financial Express, and Education Times.  

  “It’s always a challenge to be heard,” Ms Roy says.  

  “Some types of stories are much more likely to be picked up than others. For example, stories about our borders reopening, new research on Covid-19, scholarships for Indian students, the United Nations Sustainable Development Goals (SDGs) are of interest, as well as stories about Indian students or academics. 

  “Our team is always interested in success stories involving Indian students, and we look to New Zealand education providers to help us with sourcing these.  

  “It’s also important for institutions to be selective about the timing of their announcements, so journalists have the space to focus on each story, rather than choosing between multiple announcements at the same time.  

  “It's good to establish a single spokesperson for a given institution, and to ensure that Indian journalists seeking information get a timely response – if it’s a wide-ranging article they are likely to go ahead without input from New Zealand, which is a missed opportunity.” 

  The team is busy pulling together their plans for 2023, including how best to profile these initiatives to ensure high visibility.  

  “Finally, I would really encourage New Zealand tertiary education providers to think carefully about what Indian students and their families are seeking from investing in an international education experience, and how individually and as a sector we can work together to meet those expectations,” Ms Roy says. 

• New Zealand-German university projects funded   

  The arrangement for the exchange of early-career academics (PPP) was signed between ENZ and the German Academic Exchange Service (DAAD) in November 2021, and applications for this round of funding closed in June.  It enables young academics involved in the projects to further their careers and expand international research links.   

  The four successful New Zealand applications came from academics at Massey University, University of Auckland, University of Canterbury, and University of Waikato. The projects, undertaken with German university partners, cover a range of subject areas, from biotechnology and microbiology, to law and sustainable landscape development, to engineering and climatology.    

  This is the first time ENZ has offered funding under the PPP programme. We plan to launch a second round in April 2023 for projects that will take place from 2024 and 2025.   

• Huge education potential with Viet Nam

  “It was a great privilege to be part of this visit. We were warmly welcomed everywhere, and there was a lot of interest in New Zealand education,” says Grant McPherson, Chief Executive at Education New Zealand Manapou ki te Ao (ENZ).  

  “An education forum in Ha Noi was a late addition to the programme, in response to a request from Viet Nam’s Ministry of Education and Training - this shows the high level of enthusiasm and energy for this relationship.” 

  Eleven representatives formed the New Zealand delegation for the education forum. Key officials and education sector representatives from Viet Nam joined the event, which was hosted by Vice Minister Nguyen Van Phuc. Institutional autonomy, scholarships, and foreign investment in education were the three main topics on the agenda, generating animated questions and discussion. 

  Three education arrangements were signed during the Prime Minister’s visit. The Education Cooperation Arrangement between the Ministries of Education in both countries was renewed, with the signing witnessed by the two Prime Ministers. 

   

  University of Auckland Vice Chancellor Dawn Freshwater also signed two arrangements with Ho Chi Minh City University of Technology (HCM-UT), relating to qualifications in computer and data science. 

   

  The visit also included an opportunity for the Prime Minister and the delegation to meet with around 70 Vietnamese alumni.  

  

  “Over the years, many Vietnamese students have studied in New Zealand, and they have become part of a network of influential alumni. These relationships span every sector of Viet Nam business and government,” Mr McPherson said. 

  “Five alumni showcased their businesses and social projects at the event and had the opportunity to discuss their work with Prime Minister Ardern Dave Quach, Hoa Pham, Nhien Le, Van Nguyen, and Ngan Le. Their work spanned sustainable textile manufacturing; a kindergarten that applies values of New Zealand’s early childhood education curriculum, Te Whāriki; mindfulness photography for social development; a tech-enabled platform that supports young people to pursue their study abroad dream; and an innovative agribusiness model for women of ethnic minorities in northern Vietnam.” 

  In recognition of the achievements of alumni and to support them as a community, Prime Minister Ardern  launched a digital badge for Vietnamese alumni, I AM NEW, at the event. 

  Education was on the agenda at a business dialogue on 15 November and a business breakfast on 17 November provided a valuable opportunity to catch up with local institutional partners and agents. 

  The Prime Minister’s visit generated significant media and social media coverage in Viet Nam, and built on an earlier series of targeted events to promote New Zealand education in Viet Nam: 

  • Viet Nam Agent Seminars that enabled numerous New Zealand institutions to connect with education agents in Ha Noi and Ho Chi Minh City on 28 and 31 October, and where agents heard directly from Immigration New Zealand about student visa requirements 
    
    
  • ENZ’s Viet Nam Education Fairs on 29 and 30 October in Ha Noi and Ho Chi Minh City, enabling New Zealand providers to connect directly with prospective students and their families. These fairs generated similar levels of interest to events pre-Covid, and again included an opportunity for students to hear directly from Immigration New Zealand about student visa requirements 
  • Viet Nam School Leaders and Counsellors Meet-ups on 28 and 31 October in Ha Noi and Ho Chi Minh City, which enabled New Zealand tertiary providers to connect with representatives from international and private schools 
    
    
  • Launch of Te Pūkenga at an event that was well attended by education agents in Ho Chi Minh City on 31 October 
    
    
  • Education Workshop on Micro-Credentials in Future-focused Education on 1 November, in association with The MindLab and NZQA.  

  The sector has recognised the opportunities in education with Vietnam. Sector and government agencies’ work so far is helping to raise the profile of New Zealand and the quality of an education delivered by New Zealand. 

   

   

   

• Save the date for NZIEC KI TUA 2023! 

  This will be our industry’s first in-person conference since 2019 and the first time NZIEC KI TUA has been in Ōtautahi Christchurch in 10 years.  

  Our conference theme will be Te Ara Ki Tua, which means ‘the pathway forward’ or ‘the road to success’.   

  This theme acknowledges the journey that’s ahead of our international education sector to rebuild. It recognises that 2023 marks the 30th time NZIEC KI TUA has been held and is a direct reference to our new NZIEC KI TUA brand. 

  We look forward to working with the teams at ChristchurchNZ and Christchurch Educated to roll out the welcome mat.  

  YouTube

  We will keep you updated through E-News and www.nziec.co.nz as more details become available. A call for speakers will be issued early in 2023. 

   

• Teaching English in Korea

  The temperature drop of over 30 degrees, didn’t deter Christine Black, teacher from James Hargest School in Invercargill from enjoying a unique opportunity to teach a week-long English programme sponsored by the South Korean government.  

  Black and two other teachers from New Zealand, Elizabeth Henry from Kowhai Intermediate School, in Auckland and Patsy Richardson, from Te Puke School, in the Bay of Plenty were selected to teach the English programme in South Korea.  

  The teachers were selected through an application process facilitated by ENZ to teach 15 students from throughout South Korea about New Zealand culture and history at the JEI education centre in Cheonan from 19-23 December 2022.  

  Through the English Language programme funded by the Korean government, New Zealand teachers were invited to Korea to support Korean school students from rural agricultural backgrounds to extend their conversational and speaking skills. The students also engaged in hands-on classroom activities that included mini science experiments.  

  The one-off 2022 Korea-New Zealand English Language Training Program was sponsored by EPIS, an agency tasked by the Korean government to support English language training for Korean students and facilitated by Korea FAO Association.  

  

  Teacher Christine Black leads the students in an experiment making slime. Photo credit: Korea FAO Association

  Yoon Cho, Senior Manager of Korea FAO Association, said it was an experience the students will never forget.  

  “Well before the teachers arrived, they could feel their passion and enthusiasm for meeting students from rural areas in Korea. I would like to thank the New Zealand teachers who took time to visit Korea at the end of December, especially Christmas week, and made meaningful memories for middle and high school students in Korean rural areas,” Cho said. 

  School teacher Christine Black was excited for how her first visit to South Korea broadened her understanding of Korean culture. 

  “It was exciting to travel there to broaden my understanding of this culture as my high school has international students from South Korea. This definitely was a win-win situation to be able to travel somewhere new to me and also share our New Zealand culture.” 

  As part of the programme, each teacher was responsible for a couple of aspects of New Zealand. Black was responsible for sharing the life of a New Zealand high school student and introduce the different regions of New Zealand and their unique characteristics.  

  For Patsy Richardson, a teacher at Te Puke School, it was her first time in South Korea, and she introduced waiata to her homeroom group.  

  “I chose to teach the waiata ‘Tutira mai ngā iwi,’ with actions. We had three 30-minute slots in which to learn it and they had it perfected. Now whether that is because they are willing and diligent students, or I am such a fantastic teacher, is to be debated. The students also performed the waiata at the closing ceremony [for the programme] and it was a great display of cross-cultural connections,” Richardson said.  

  Despite the short time spent together, it was a great opportunity for the students and teachers to build relationships and cultural understanding between the two countries. The students in Korea were enthusiastic about speaking in English and enjoyed learning some Kiwi slang.  

  An intermediate school student, Kyungdon Joo, said he studied English and made new friends during the training which gave him a new perspective. “Now I have another goal: To go to New Zealand and learn more about New Zealand.” 

  For Elizabeth Henry, a teacher from the Auckland region, the English teaching programme was more than the opportunity to enhance language skills. Henry recognised the importance of being a cultural ambassador as she was one of the first New Zealanders the students had ever met.  

  “I was prepared to bring my best teaching practice to this opportunity prior to the trip not realising that once in Korea, the picture of my purpose there was so much bigger than I had anticipated. Not only did I bring my very best teaching practice to all the students I taught, my mindset changed, thinking one day these children will share this experience with their family and friends.”  

  Final reflections 

  Black reflected on the opportunity it provided for the New Zealand teachers as well as students.  

  “I think it is really important for teachers to grab opportunities like this, especially as there is more and more diversity in our classrooms, and it is important to get first-hand experience of other cultures.”  

  Henry summed up the English language teaching experience well. She hopes that whenever the students think of New Zealand “a happy memory pops into their mind from this experience.” 

  

  Students present their destination marketing posters Photo credit: Patsy Richardson

  Education New Zealand Manapou ki te Ao would like to thank North Asia CAPE and regional education bodies for sharing the opportunity with contacts. This was a one-off overseas short-term teaching programme organised by the South Korean government. ENZ will continue to share these opportunities as they arise with education cooperation partners through the CAPE and regional education channels. 

• Growing New Zealand’s education connections in the Middle East

  ENZ participated in the re-opening ceremony and stressed the importance of education connections between New Zealand and Saudi Arabia to a 300-strong audience.  

  A rousing performance of ENZ’s waiata – Manapou ki te Ao – by Ngāti Koraha, a kapa haka group based in Dubai, supported the embassy’s re-opening ceremony. 

  The event took place in the same week that University of Otago alumna, Rayyanah Barnawi, made the news as she is set to be Saudi Arabia’s first woman astronaut in space when she travels to the International Space Station later this year.   

  The visit was a useful opportunity to engage on education with Saudi Arabian government officials and to discuss G2G opportunities with NZ Inc agencies in the wider Middle East region.  

  ENZ’s Senior Advisor for the Middle East, Bronwyn Shanks, said the visit has been valuable in the way it has helped ENZ to lay the groundwork for an education delegation to the Middle East, including Oman, the United Arab Emirates, and Saudi Arabia in May.  

  “We understand the significance of the Middle East region for our education sector, particularly Te Pūkenga, universities, English language schools and edtech companies.  

  “We’re building knowledge and connections on the ground that can help open doors for New Zealand education providers looking to grow their links in the region and look forward to supporting them with a high-level education delegation visit.” 

   

  

  ENZ’s Bronwyn Shanks speaking at the New Zealand Embassy re-opening event, with Ngāti Koraha kapa haka group in support

  Alongside the embassy’s re-opening event in Riyadh, ENZ and representatives from the University of Waikato and the University of Auckland met with Saudi government connections, including the National Institute for Educational Professional Development (NIEPD), Technical and Vocational Training Corporation (TVTC), Ministry of Culture, and Ministry of Tourism.  

  The discussions’ focus was on how New Zealand education providers could support Saudi Arabia’s efforts towards upskilling their young people under Vision 2030. 

  “It was great to meet some of those young alumni hosted by the University of Waikato and hear about the positive impact their New Zealand education experience continues to have now they are back in Saudi Arabia,” Shanks said.    

  ENZ and the University of Waikato also visited the University of Wollongong in Dubai, one of a network of study centres under university consortium NCUK, with which ENZ and all eight New Zealand universities have a partnership agreement to provide in-country foundation programmes.  

  Education providers interested in knowing more about education engagement in the region can contact ENZ’s Senior Advisor for the Middle East, Bronwyn Shanks, on bronwyn.shanks@enz.govt.nz. 

• Education New Zealand Manapou ki te Ao welcomes new Board Chair

  The Minister of Education, Jan Tinetti, confirmed two new appointments to the Board of Education New Zealand Manapou ki te Ao on 17 March. 

  Tracey Bridges has been appointed Chair for a three-year term from 1 April 2023. She succeeds Steve Maharey who will finish his term at the end of this month.  

  Read the Minister’s announcement here.  

  In addition, two existing Board members have been reappointed. Dr Linda Sissons for a third term until 15 March 2024 and Daniel Wilson to a three-year term. 

  Tracey Bridges has knowledge of regional economic development, and expertise in strategy, risk, and reputation management, and in social marketing. She is Chair of the Wellington Regional Economic Development Agency Limited (WellingtonNZ), co-founder of The Good Registry and sets on the Boards of Sky Stadium, Whānau Āwhina Plunket, the Wellfed NZ Trust and the Digital Media Trust. 

  Dr Dona (Therese) Arseneau has been appointed as a member for a three-year term from 1 April 2023. Dr Arseneau also has knowledge of economic development including international education’s contribution to regional economic development, and governance experience in the tertiary sector at the Ara Institute and the Open Polytechnic. She previously chaired Regenerate Christchurch and Enterprise North Canterbury. 

• NZ Universities strengthen ties with Indonesia during LPDP Delegation visit to NZ

  LPDP is an Indonesian Ministry of Finance agency responsible for funding Indonesian students to pursue further study both in Indonesia and abroad. Since its inception in 2013, LPDP has sponsored over 35,000 Indonesian students and during this time, has sent 177 scholars to study with New Zealand. LPDP scholars coming here have studied in a wide variety of areas, most commonly in the engineering (energy), environmental science, education, and business subject areas.  

  ENZ's Acting Market Manager, Indonesia and Malaysia, Naluri Bella, welcomed the delegation to New Zealand from 27-29 March and said it was a privilege to host members from the LPDP to NZ and further strengthen ties with Indonesia.  

  "During this visit, ENZ showcased the quality of New Zealand’s university system by securing engagements with all eight universities in three separate roundtable meetings in Auckland, Wellington and Christchurch.  

  "This gave each university the opportunity to profile their institution and highlight areas of collaboration. A NZ Inc. roundtable meeting was also held to discuss co-funding opportunities and to develop a closer government to government relationship.” 

  The LPDP visit followed a successful trip to see LPDP in Jakarta in October 2022 by the then New Zealand Minister of Education, Chris Hipkins. During this trip, Minister Hipkins relayed that New Zealand was ready to welcome back its international students and used the opportunity to advocate for all New Zealand universities to be included on the LPDP approved partner list.  

  Ben Burrowes, ENZ's Regional Director Asia, added that it was exciting to be able to welcome the LPDP delegation to our shores following Minister Hipkins’ visit and that by Universities New Zealand (UNZ) who had led a senior delegation throughout Southeast Asia including a visit to LPDP while in Jakarta in March 2023. 

  "We are very pleased to report that following LPDP's meetings with New Zealand's universities and earlier advocacy by the Minister and UNZ, LPDP confirmed that they will advocate for all eight universities to be included in their approved institution partner list. This allows all of our New Zealand universities to receive LPDP funded scholars in the future."  

  A nation-wide Memorandum of Understanding (MoU) with UNZ is also currently being developed to support the flow of students from Indonesia and New Zealand.   

• The new Study with New Zealand study matching tool is now live

  Education New Zealand Manapou ki te Ao (ENZ) has launched this revamped study matching tool on the SwNZ website to replace the previous MyStudyNZ tool. It is a useful tool for Aotearoa New Zealand's education providers to be able to promote their courses to students online.

  Geoff Bilbrough, ENZ’s General Manager of Marketing said that with the launch of the new StudywithNewZealand website, it was important to continue with the study matching tool as feedback from the sector had indicated it was a valuable tool for providers to connect with potential students and make them aware of the courses they offered.

  "The sector told us that the previous matching tool, MyStudyNZ, had been positively received and tended to generate leads that were more engaged.

  “We believe this new tool will continue to provide significant benefits to education providers and prospective students as it guides international students to study options that match their personal interests and past qualifications.

  “To get the most out of the new tool, it is important that education providers’ profiles and course listings on the SwNZ site are up to date and accurate. This will help present your institution and your courses to the right students”, he added.

  While ENZ does carry out a major data upgrade for all institutions twice a year (via our partner IDP), now is a good time to check your information is displaying accurately on our Study with New Zealand website.  Education providers will have recently received an email with information on how to do this. It is a very straightforward process, and ENZ encourages providers to check their profiles and ensure that the name of your institution or school is correct and that your profile makes the most of all the features the system offers. Make sure your keywords are relevant and your profile includes full descriptions and photos to help you stand out to potential students.

  Tertiary providers are being asked to check course study mode, start dates, costs, venue, and the duration as this information is used in the new study matching tool and the SwNZ search tool. The link to the admin platform to be able to check these details is available here:  www.idp-connect.com/sign-in

  If you did not receive this email, do not currently have access to the admin platform, or have any questions about the tool, you can email: info@studywithnewzealand.govt.nz.

  A how to guide for tertiary providers has been developed and is available here.

  A how to guide for schools is available here.

• International photo round-up