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• NZ agricultural innovation on show in Colombia

  Tru-Test, Gallagher, ISL Animal Health and Livestock Improvement Corporation showcased their world-leading pasture-based farming technologies, while we talked about the opportunities for agricultural training available in New Zealand.

  “It was another great opportunity for the NZ Inc team based in Santiago to work together,” said ENZ’s Market Development Manager Javiera Visedo.

  “I was able to talk with prospective students for the agriculture sector who were thinking about where to study and having New Zealand companies and technology there really answered the question of ‘why New Zealand?’."

  “Now that I have participated in this event for the first time, I hope that next time we can have a couple of institutions along that can talk with students face-to-face,” said Javiera.

  NZTE’s Trade Commissioner responsible for Colombia, Rhianon Berry said the goal of the expo was to show local producers how New Zealand’s agricultural innovation can be an important ally to increase productivity and efficiency in Colombian pastures.

  "In recent years, Colombia has aroused the significant interest of New Zealand companies due to its great potential for doing business in the agricultural sector, in particular in the conversion of pastures into proteins, an area in which New Zealand has extensive knowledge," explains Berry.

  New Zealand is experiencing a significant period of growth in numbers of Colombian students coming here to study. In the year to date student visas issued have increased by 120 percent, with the majority of the increase occurring in the PTE sector which accounts for 79 percent of all Colombian students who come to New Zealand. 

• From Vermont to Victoria University

  Emma McDonough Faucher, a college student from Castleton in the state of Vermont, was one of 1089 applicants from 615 US universities to apply for the scholarship. She impressed the selection panel with her knowledge of New Zealand and desire to understand and experience the Kiwi lifestyle and culture, including Māoritanga.

  “I have wanted to study abroad my entire life and New Zealand has been my goal,” said Emma. 

  “Māori culture is one of the things I am especially looking forward to learning about – I find it interesting that Maori people describe themselves by their tribe (iwi), sub-tribe (hapū), mountain (maunga), and river (awa).”

  ENZ’s Regional Director for the Americas, Lisa Futschek said, “The creativity and passion of Emma’s submission distinguished it from the large number of other very impressive applications. The fact that she plays rugby also makes this a good match!”

  US students choose New Zealand as an education destination because of the unique study experience we offer – a high-quality education in an English-speaking country with a distinct culture and lifestyle. Students who come here are often adventure seekers who enjoy the great outdoors and like to get off the beaten track, but also want to enjoy the vibrant city life.

  ENZ partnered with leading study abroad advisory service, Go Overseas to run a six week campaign across the US from 1 September to 15 October. During this time over 26,000 people visited the campaign page, and 2,600 study abroad advisers and over 1500 universities were contacted and notified of the scholarship.

  Leads from scholarship applicants and others who registered interest have been referred to participating New Zealand education providers.

  “As well as giving a lucky student the chance to study in New Zealand, campaigns such as this are an important part of ENZ’s work to raise awareness around the world of New Zealand’s high-quality education offering,” said Lisa.

  

  Left to right: Sam Hoben, Education New Zealand Market Development Manager USA, Emma McDonough Faucher, scholarship winner, and Ana Maria Alfaro-Alexander, Ph. D, Study Abroad Advisor

   

• Student stories go social

  The films were promoted on Facebook, Twitter, YouTube, Weibo, Wechat and the blogging platform Naffnang. Students were encouraged to watch the films, ask questions about life in New Zealand, get in touch and join our social community.

  While the videos provided a slice of student life that could be anywhere in the country, the stars themselves come from Onslow College in Wellington (Yang Xiao from China), Yoobee Design School in Christchurch (Anaiss Ramirez from Chile) and Canterbury, Auckland and Waikato universities (featuring Hannah Vu from Viet Nam, Alicia Jauhari from Indonesia and Lucas Castro Oliveira from Brazil).

  The campaign was designed to show prospective students that New Zealand is a fun and welcoming place to live and study so that, when they’re ready to choose a place to study in a couple of years’ time, New Zealand will already be on their short list.

  The videos were viewed by close to 250,000 people around the world and proved most popular in Viet Nam, Malaysia, Saudi Arabia, Indonesia and India in that order. The videos also saw impressive engagement with more than 111,000 ‘likes’, 1,100 ‘shares’ and almost 1,500 questions or comments about the videos and related content posts.

  Topics the students were most interested in included study subjects, living costs, food options and making new friends. Overall, the campaign saw an increase of 32,000 new followers to our social media channels.

  As well as activity on social media, a campaign landing page on studyinnewzealand.com was developed to further engage with prospective students. The landing page has so far seen more than 63,000 unique visitors who have spent an average of 2 minutes 20 seconds on the site watching further videos and learning more about our five campaign heroes.

  There were many learnings from this campaign, not the least of which was gleaning valuable insights in to the social and digital behaviours of our target audiences in each market.

  It is clear from this campaign that social media is both a cost efficient and effective way to reach prospective students and drive awareness of New Zealand as a study destination.

  A reminder that the ‘Day in the Life’ videos are also are available for download from The Brand Lab. You might find them a useful addition to your marketing activities!

  

• New Study Auckland manager

  Keri has transferred from a Tourism Development role with ATEED and is excited by the opportunity, and is looking forward to working with Auckland education institutions. She is very keen to ensure students not only have the best educational experience, but also an engaging and memorable personal experience during their time in Auckland.

  You can contact Keri at keri.edmonds@aucklandnz.com or (09) 354 7043.

• Flying Kiwi makes return flight

  Early in the new year, our Santiago-based Market Development Manager Javiera Visedo received a surprise visit from a familiar face – Flying Kiwi Catherine Lee. Catherine was one of the first group of seven Flying Kiwis to study in Santiago in 2013 and she had come back for a three week holiday in Chile to spend time with her host family.

  “Although obviously my visit as one of the Flying Kiwis was very advantageous from a learning perspective, the friendships and bonds I have formed with my host family and classmates transcend language barriers and distance,” said Catherine.

  Flying Kiwis is an ENZ initiative to send New Zealand secondary school students studying Spanish to Santiago for three weeks to attend school alongside Chilean students. The programme was developed in response to the Chilean Government-sponsored scholarship programme Penguins without Borders which sees Chilean students coming to New Zealand to study. 

  Catherine was in year 13 at Northcote College when she was chosen as a Flying Kiwi. At the time, her Spanish was advanced and she gave a speech for the welcome event at the Ambassador’s Residence.

  With one daughter of their own, Catherine’s host family treated her like a second daughter. They loved the experience so much that they hosted another Flying Kiwi last year – they say now they have three daughters.

  These days, Catherine is in her second year at the University of Auckland studying towards a Bachelor of Arts majoring in Spanish.

  “Travelling to a Spanish-speaking country and learning more about the language definitely influenced my decision to study translation and interpreting at a tertiary level. I could see myself having a career as a translator – I knew that was what I wanted to do with my life,” said Catherine.

  “I will definitely have an ongoing connection to Chile – I already miss my friends and host family! One day I would like to do another exchange to a Chilean university, or even live there for a while.

  Several of Catherine’s Chilean schoolmates have plans to travel and study in New Zealand. Her host sister is investigating visas to study and work in New Zealand for a year.

  “Even my host family are considering moving to New Zealand, as they have heard wonderful things about living there.”

  Javiera said that Catherine now speaks beautiful Spanish and her story demonstrates the success of the programme.

  “It’s great to see the long-term results of these initiatives. It makes us appreciate even more what we do and most importantly why we do it,” said Javiera.

  

  Bottom left photo (Left to right): Catherine’s host sister, Javiera Jimenez Ortiz; Catherine; and friend Rubi Ruiz Vallejos
  Bottom right photo (Left to right): Catherine’s host mother, Elena; Javiera Visedo (ENZ Market Development Manager); Catherine; and host sister, Javiera, at the New Zealand Embassy in Santiago

• Pakistan providers visit New Zealand

  The visit’s primary purpose is to increase the number of New Zealand Universities on Pakistan’s approved PhD scholarship list.

  This visit follows an ENZ-led inaugural education delegation trip to Pakistan from 26-30 October 2014. The trip was to scope out opportunities in the Postgraduate and Degree-level student markets. The delegation included representatives from universities, Institutes of Technology and Polytechnics and Private Training Establishments, and was also supported by Immigration New Zealand and the Honorary Consul General for Pakistan, Mr Moin Fudda.

  Feedback from the providers on this market development approach was positive, with delegation members signalling they’ll be heading back into the market in 2015 as part of a sustained promotional effort.

  “We’re really happy with the lessons and outcomes from the trip. We’re progressing a market-development plan with Immigration New Zealand, which can provide a staged market development approach focussing on high-value students” says Middle East Director John Laxon.

  The visit attracted some media coverage in Pakistan, including these pieces in Pakistan Today and the Daily Times.

• Study in New Zealand on Instagram

  Over the next six months we are trialling some social media marketing with 15 scholarship students on Instagram.

  The students from the university and ITP sectors have been challenged to capture one moment each week of their New Zealand study experience. This could be in the form of a photo or a short video.

  Highlights so far include shopping for fruit and vegetables at Wellington’s fresh produce markets, a visit to the Taihape Gumboot, canyoning in Piha and riding a mechanical bull at AUT University. We are looking forward to seeing the ‘inside the classroom’ pictures as the study year gets underway.

  With Instagram it’s very important to be real so we thought the best way to do that was to hand the reins over to the students themselves. While we are working closely with the students to generate the right type of content, our student ambassadors are encouraged to share their education experience as authentically as possible. As we learn how to make the most of this student-led social media channel, we’ll invite new contributors from all markets to increase the amount of content we are generating.

  The 15 scholarship students are competing to be crowned the best contributor with a prize of $200 towards a kiwi adventure of their choice. We’ll also provide each of the 15 students with an official reference for their CV at the end of their six month stay in New Zealand.

  If you’re on Instagram, follow the students’ journey at @studyinnewzealand - http://instagram.com/studyinnewzealand

• Education in ASEAN 40 celebrations

  Let them be part of an exciting project that's taking place this year to mark the 40th anniversary of New Zealand’s Dialogue Partnership with the Association of South East Asian Nations (ASEAN).

  A cross-government leverage and legacy team, led by the Ministry of Foreign Affairs and Trade, is looking for stories and photos that will bring the ASEAN : New Zealand relationship to life, and perhaps be included in a timeline that will tell this story in a compelling and high impact way.

  We all know what an important role education has played in this relationship, and some of you may have your own experiences of this to draw on. If so, we encourage you to share them with the team, as they may be suitable for inclusion in the timeline project.

  Stories and pictures that demonstrate the significant impact education exchange has had on all involved - on both a personal and national level - are most sought after.

  If you have memories or stories, and accompanying photos or other visual material that tell:

  • of events/activities involving students from SEA countries in New Zealand

  • a ‘where are they now?’ story showing the path a New Zealand-educated student from the SEA region has taken

  • of personal experiences of studying with students from ASEAN countries, particularly those where enduring friendships or research partnerships were formed.

  In the first instance, please write a brief description of the story or “moment” using the three questions below as a guide, and email it to Mandi.vanWeede@mfat.govt.nz. Please note that not all stories will be able to be included in the timeline, and someone will be in touch if there is any follow up required.

  What took place? Include a brief description of the event/activity/experience.

  1. When did the activity/event/experience take place?

  2. Are there any images or other visual material that will help illustrate your story?

  3. How can you be contacted should someone from the team wish to follow up on your story?

  Please include your name and contact details. 

• Events in Latin America a great success

  A mixture of education fairs and agent seminars were held in five cities across Brazil, Chile and Colombia and proved to be hugely popular. Three times as many students and families attended the ENZ fairs in Bogota and Santiago as attended the 2014 fairs, with a queue of eager students waiting their turn to enter the Education New Zealand fair in Bogota.  

  The students themselves expressed surprise at the level of interest from their peers in studying in New Zealand and, though some may have felt a little regret that their study destination “discovery” was not theirs alone, it affirmed that their interest was well-founded.

  As well, more New Zealand institutions – representing all sectors of the industry – than ever took part in the series of events, showing a real desire for greater engagement with prospective students in this region.  

  But it wasn’t only about the numbers.

  Feedback from the institutions that participated was very positive, and included comments such as:

  “ENZ operates very well in South America. The staff seem to be very switched on and they have a lot of market experience. I have been involved in many ENZ events in various countries and I am very happy with South America.”

  “The marketing of the event was clearly done very well because there were a lot of interested students and family members. Well done to Ana, Sam and Javiera for organising such a good event”

  “Awareness of New Zealand as study destination was very good”

  If you would like to know more about events in Latin America then please drop us a line events@enz.govt.nz

• Game on English – Golf launched in Korea

  Game on English is an edu-sport programme that combines intensive English language classes with top quality sports training. Game On English – Golf is aimed at talented young Koreans, 13 years and over, who want to become professional golfers.

  “Game On English combines New Zealand’s expertise and passion for sport with our education system that consistently ranks amongst the best in the world,” said Lisa Futschek, Education New Zealand’s Regional Director for Americas, Japan, and Korea.

  “With an estimated 70,000 Koreans passionate about golf, and both our countries’ claims on World #1 women’s golfer Lydia Ko, it seemed the obvious sport to test out the Game On English market in Korea.”

  To launch and raise public profile of Game On English in Korea, four young Korean golfers will be awarded scholarships to spend a month in New Zealand working on their game with the professionals at New Zealand’s Institute of Golf while improving their English at English language school, Unique New Zealand.

  Applications for these scholarships will open in mid-2015.