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• Education in the spotlight during Governor-General’s visit to Viet Nam

  

  Sir Jerry Mateparae attended two major education events during this visit.  In Hanoi the New Zealand Embassy and ENZ hosted a “New Zealand Education Connections” event, which for the first time ever in Viet Nam, brought together New Zealand alumni from different parts of the Vietnamese economy and society.

  About 250 private students, NZ Aid scholarship recipients and recipients of English Language Teaching for Officials (ELTO) were represented at the event. New Zealand teachers in Viet Nam were also well represented.

  The Governor-General spoke about the value of education as a bridge builder for long term relationships and connections between the two countries.  In all of his meetings with senior Vietnamese leaders and officials stronger education collaboration was emphasised as a key priority for New Zealand’s relationship with Viet Nam.

  

  In Ho Chi Minh City (which accounts for about 60 percent of all Vietnamese students to New Zealand), Sir Jerry Mateparae delivered an address to 170 students, staff and senior Vietnamese officials at the University of Science, which is part of the Vietnamese National University. The University has nine faculties with around 652 professors and more than 16,000 students.  

  Auckland University of Technology has a joint programme with the University of Science, delivering a Bachelor of Computer and Information Sciences (BCIS). There are 130 students enrolled in the programme, in addition to the 250 graduates of this programme.

  At this event, the Governor-General spoke about the importance of partnerships in education, not only between governments, but also between New Zealand and Vietnamese institutions.  Senior officials present expressed the hope that in future there would be more New Zealand and Vietnamese universities engaged in the kind of collaboration demonstrated by AUT and the University of Science, Ho Chi Minh City.Both events attracted plenty of media attention, and helped to raise the profile of New Zealand as an education partner for Viet Nam in advance of the New Zealand education fairs taking place in September.

• New Zealand education in the spotlight in India

  The three-day annual event, held from September 4–6, is the leading platform for discussion and dialogue on India’s skills challenges, and some 600 delegates participated, including more than 20 delegates from 12 New Zealand institutions.

  In addition to maximum brand exposure as the country partner, and several speaking opportunities for New Zealand industry leaders, ENZ participated in a wide range of activities and events to build awareness of New Zealand’s expertise in skills, including launching a knowledge paper entitled: “Opportunities in India-New Zealand Skills Partnership”, that was launched by Indian Minister for Human Resource Development Dr Pallam Raju, pictured below, who visited New Zealand in July.

  A roundtable meeting was also held for New Zealand delegates with Mrs Radha Chauhan (Joint Secretary – Ministry of Human Resource Development) and Mr RCM Reddy (Chairman – FICCI Skills Development Forum and CEO IL&FS Skills) – who jointly led the Indian skills delegation to New Zealand in April this year. Other members of the Indian delegation and significant partners joined the roundtable to do a stocktake of progress since the April visit and follow up on areas for further collaboration.

  Other events at the Summit included a business-to-business session that enabled nine New Zealand institutions to showcase their strengths to more than 70 potential Indian partners for business development opportunities. There was strong interest in what New Zealand had to offer and the institutions have decided to take a collaborative approach to exploring this further, with ENZ support in India.

  In the same week as the Summit, ENZ also hosted a successful series of New Zealand Education Fairs in Bangalore, Chennai, New Delhi and Chandigarh to promote New Zealand as a student destination. All fairs received good turnout from potential students, attracted participation from several New Zealand educational institutions and resulted in comprehensive media coverage.

  In Bangalore, the presence of former Black Cap Chris Cairns as an Auckland University of Technology (AUT) Brand Ambassador attracted a lot of attention!

  

  ENZ also invited NZ Inc partners such as Tourism New Zealand, Immigration New Zealand, New Zealand apple promoters, Zespri and ANZ Bank to participate in the events. Overall feedback from New Zealand institutions was positive with many specifically commenting on the higher quality of students who attended the fairs this year compared to previous years.

• Building links with Colombian scholarship agency

  COLFUTURO is a public/private partnership agency tasked with assisting the brightest young Colombians to pursue postgraduate studies overseas.

  Each university showcased its distinctive strengths during the visit and have all expressed keen interest in working with COLFUTURO to receive top Colombian students.

  Jerónimo was impressed with the quality of our universities, and in particular, the attractiveness of New Zealand’s PhD programmes, which he identified as holding great potential for growth for New Zealand in the Colombian market.

  During the trip, Jerónimo stressed the importance of people-to-people connections in developing links with COLFUTURO – something he regarded as particular success of the visit.

  He also stressed that COLFUTURO is different from most scholarship programmes in that:

  • it carefully matches quality students with quality faculties

  • it supports study in all subject areas

  • an unlimited number of students can apply to any one institution

  Although COLFUTURO does not directly influence where students study, they do have an Academic Advisory Centre where students can research potential study destinations. It is here that institutions can provide targeted information to potential COLFUTURO students.

  COLFUTURO also has a service for self-funded students to look at English study abroad options.  Agreements with English language centres within a number of New Zealand universities are under discussion. 

  COLFUTURO operates a talent recruitment programme whereby it selects high-achieving students from top Colombian universities and supports them to become COLFUTURO scholarship recipients. It also helps them access funding from other sources. ENZ will talk with these students while attending the Latin American and Caribbean Higher Education Conference in Barranquilla, Colombia in mid-November this year.

  If you have queries or would like further information, contact Cecily Lin at Education New Zealand Cecily.Lin@educationnz.govt.nz

• Changes to INZ’s panel physicians

  INZ is continuing to implement changes to its panel physician network as part the agreement with Australia’s Department of Immigration and Border Protection (DIBP) to create a jointly managed offshore panel physician network. 

  Implementation of the network, which is occurring in a phased approach, is expected to be fully completed by November 2014.  Changes implemented in April and June 2013 resulted in alignment of panel physicians in over 100 countries.

  INZ is now making some changes to its panel in China, ahead of formal alignment with DIBP in this region in late 2014.  This will result in the addition and removal of some panel physicians, but will not result in a net decrease of INZ panel physician coverage in China.

  Changes will be effective as of 1 November 2013.

  • Panel physicians being removed from INZ’s list have been informed not to accept appointments after 31 October 2013.

  • Applicants who have had a medical and/or chest X-ray certificate completed by a panel physician being removed from INZ’s panel will still be able to submit these with their visa application if they have been completed prior to 1 November 2013.

  • The INZ panel physician list is on the INZ website . If applicants are unsure whether their medical certificates have been completed by a panel physician they should refer to the INZ website, or contact their nearest INZ office for further advice.

  Further information

  Additional information is published on INZ’s website  

• Qualifications Framework update
  In November the NZQF Qualification Listing and Operational Rules were amended to enable quality-assured qualifications at levels 1-6 that meet particular needs of an overseas country. The change allows qualification developers to apply to the New Zealand Qualifications Authority (NZQA) to list a qualification at levels 1-6 that are tailored to specific offshore needs for vocational education and training at certificate and diploma levels.
   

  In most cases New Zealand qualifications at levels 1-6 are well suited to overseas labour markets. However, in some exceptional circumstances, these qualifications lack the required content (most likely regulatory) for a particular country and a separate qualification may be developed for listing on the NZQF.

   

  Listing a qualification on the NZQF makes its quality-assured status transparent. Qualifications for specific overseas requirements must undergo the same rigorous quality assurance as all other qualifications.

   

  For more information about the recent amendments to the rules and offshore programme delivery see the NZQA website: www.nzqa.govt.nz/providers-partners/offshore-use-of-qualifications-and-programmes/.

• Student visas & Sri Lanka

  Currently these applications are processed in the INZ Bangkok Area Office. From 27 January 2014 the INZ Mumbai Area Office will process all student visa applications lodged in Sri Lanka.

  Visa applications will continue to be submitted to the Visa Application Centre (VAC) in Colombo, Sri Lanka. However, once applications are processed in India there will no longer be an option to pay by credit card. All visa application fees must be paid in $USD Bank Drafts made out to “Immigration New Zealand”.

  The VAC service fee remains unchanged and can be paid in cash, bank draft or bank transfer.

  Applications from Sri Lanka lodged before 27 January 2014 will continue to be processed at the INZ Bangkok Area Office and can be paid for by credit card. 

  For further information, please refer to updates on the INZ website here. 

  General inquiries from Sri Lanka can be directed to: Mumbaifeedback@mbie.govt.nz or NewDelhifeedback@mbie.govt.nz. 

• NZ education front page in India
  The story, an interview with Education New Zealand’s South Asia Regional Director, Ziena Jalil, was the result of a nationwide awareness-raising mission currently running in India. This includes joint media briefings with ENZ and Immigration New Zealand, and Indian news and education journalists visiting New Zealand. 

  The media work promotes New Zealand as a study destination and education business partner to influential Indian media that are widely followed by prospective Indian students and their parents. 

  Early results are pleasing, with extensive coverage highlighting the benefits of study in New Zealand. The media work has included regular feeding of stories, and two joint media briefings with Immigration New Zealand in New Delhi and Mumbai. More briefings are planned, covering the country from Chandigarh to Kochi.

  The combined approach with INZ has been a particularly successful feature of the mission, Ziena says. It is the first time the two agencies have fronted media together, and the effectiveness of the collaboration suggests it may be useful in other target markets. 

  “The media are also very interested to find out more about immigration related issues so it is great to have Nathanael Mackay, INZ Area Manager, to answer questions about visa processing times and work rights associated with student visas,” she says.

  “More than 11,000 students from India are currently studying in New Zealand, making India one of the fastest growing student markets for New Zealand. Our media work is a great way to raise awareness of the growing Indian presence in New Zealand as well as the business and education partnerships which are underway and in the pipeline.”

  February has been a busy month for Indian media in New Zealand too, with two specialist Indian education writers visiting.  

  Malini Sen, the editor of the Education Times (part of The Times of India), spent five days in early February meeting Indian students in New Zealand and touring universities, institutes of technology and polytechnics throughout the country. One student she talked to was Kevin D’Souza, a former advertising executive from Mumbai. Kevin enrolled in the MBA programme at the Auckland University of Technology after deciding he wanted to "skill up" while "spending more time with my family and enjoying the slower pace of life in New Zealand".  

  On 24 February the editor of Education Plus (the education supplement of The Hindu) arrives for a week’s visit. The Hindu is considered the most influential paper in India, with particularly strong coverage in south India. Archana Subramanium’s focus will be on the niche courses New Zealand has to offer, such as marine biology and geology. 

  Having journalists on the ground can provide surprising insight. A chat with border security staff at Auckland airport revealed a need for arriving students to have more information about the presence of Indian speciality food stores here, saving a lot of food confiscation in customs. Malini Sen promised to confirm to her Education Times readers that Indian foods are widely available in the multi-cultural country that is New Zealand. 

• Research funding available for China edu-tourism research

  The China Market Information Programme is administered by the Ministry of Business Innovation & Employment (MBIE). It offers dollar-for-dollar support for businesses keen to research improved offerings in this area. 

  The aim is to assist tourism and related businesses to better target and develop products and services for our second largest and fastest-growing visitor market. 

  To be eligible, the research needs to be new, seek to understand the China visitor market better, have a product and/or service development focus, and target one or more of the higher value segments of the market. These segments include the tourism overlap with education services. 

  The programme opened in October 2013, and has allocated funding of $1.6 million over two years. It invites applications from a wide range of co-investors, who can be individual businesses or research syndicates (based on region, itinerary, supply chain or a ‘special interest’). 

  For more information about the China Market Information Programme, see the MBIE website. 

• Campaigns go live

  New marketing campaigns are launching in these key markets in April and May – the first major campaigns to use the ‘Think New’ brand. 

  Kathryn McCarrison, General Manager Marketing and Channel Development, says the campaigns aim to raise awareness about New Zealand and provide information to people interested in studying here to support their decision-making, and to capture contact details.

  “Our research shows that New Zealand is close to halfway behind the awareness levels of key competitor countries: we’re just not top of mind when students overseas are considering their options.”

   “So these campaigns have a dual focus: to continue to raise awareness of New Zealand as a place to study generally, and to build up a database of students actively considering New Zealand for introduction to institutions and/or agents.”

  “The countries targeted are those identified by industry and in our market research as areas of significant potential growth in the near future.”

  The China campaign launched on Friday 11 April, with India to follow after Easter and Japan in May. 

  “As well as being the first major campaigns to use ‘Think New’, they’re also the first trial of a partnership approach with key education agencies. These agencies will amplify the campaign messages through their own networks,” adds Kathryn McCarrison. 

  “While the campaign messaging will be sector-focused – universities in China, tertiary education in India, and English language schools in Japan – agencies will advise prospective students on New Zealand education as a whole.”

  “Using such a targeted approach allows us to refine our campaign messaging tightly – to be sure we’re reaching people already considering studying in New Zealand with information relevant to their home country in order to generate high quality enquiries.” 

  “It’s a formula we’re trialling with a view to repeating it in other countries.”

  For more information about the first campaign off the block, read this story about the ‘Think New’ China campaign. 

  You can see where it fits into New Zealand’s overall education marketing activities in China here.

• Think New enters China

  It is the first major campaign to use ‘Think New’ brand and campaign concepts since their launch in November 2013.

  Kathryn McCarrison, General Manager Marketing and Channel Development, says while the campaign messaging will be university focused, agencies will advise prospective students on New Zealand education as a whole.  

  “This campaign is designed to target those already aware of New Zealand as a study destination – and turn their general interest into active consideration by introducing prospective students to key agents.”

  “These high-quality leads will go to high-quality education agents who can provide relevant information as students research New Zealand further. While the campaign messaging is university focused, these agencies are well informed about New Zealand and will introduce students to institutions offering all types of programmes and courses.”

  “In the process, ENZ will continue to grow a database of students interested in New Zealand who we can stay in touch with.” 

  Kathryn McCarrison says as well as being the first major ‘Think New’ campaign in China, it’s also the first trial of a partnership approach with key education agencies. 

  “These agencies will amplify the campaign messages through their own networks, reaching many thousands more students.” 

  The campaign will run from mid-April to the end of June, building on the successful CIEET fairs, the Dragons in a Distant Land documentary and ongoing awareness-raising work underway in China.   

  Agencies responding to student enquiries are Shinyway, JJL, New Oriental Vision Overseas and EIC.

  Download the campaign overview