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A brand NEW day
A brand NEW day is here – the launch of New Zealand Education’s new brand platform, ‘I AM NEW’.
‘I AM NEW’ is a philosophy shared between those who promote a New Zealand education, and those who choose to study here. We invite potential students to 'Think New' and experience this unique approach to education, so they can say ‘I AM NEW’, too.
You’ll find everything you need to help share the New Zealand education brand story ‘I AM NEW’ and build your own story on the NEW Brand Lab. Access and download a wide range of NEW marketing resources from images to videos, templates and more.
We look forward to seeing you on the Brand Lab.
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University of Auckland launches new Aulin College in China
Aulin College is a joint institute with China’s Northeast Forestry University (NEFU) in the city of Harbin, Heilongjiang Province. It took on its first cohort of approximately 270 Chinese students in September, and will deliver courses at bachelor’s and master’s level in biotechnology, chemistry, computer science and technology – big data and ecology.
Students of Aulin College will be taught in part by University of Auckland academic staff on NEFU’s campus, then transfer to Auckland in July 2022.
Education New Zealand Director for Greater China, Miranda Herbert, says the launch of Aulin College is another significant milestone in the educational relationship between New Zealand and China.
“Transnational education is a key strategy in the internationalisation of New Zealand education,” she says. “New Zealand places great importance on its education relationship with China, and I’m delighted to see our institutions continue to strengthen their connections.”
This is the second joint institute between Chinese and New Zealand providers. The first was between the University of Waikato and Zhejiang University City College in Hangzhou, Zhejiang Province in eastern China, at undergraduate level in finance, computer graphic design and design media. The institute was launched in 2017, building on 15 years of collaboration through a joint programme in finance.
The Chinese Ministry of Education’s website lists 20 active joint programmes between Chinese and New Zealand providers at bachelor’s level and above. These include Massey University and Hebei University of Technology’s programme in the ‘Internet of Things’; Dalian Ocean University and Otago Polytechnic’s programme in Mechanic Engineering and Automation; Jilin Animation Institute and New Zealand Media Design School’s programme in Animation and Yunnan Agricultural University and Lincoln University’s programme in Agricultural and Forestry Economic Management.
Education New Zealand’s team in China published a market intelligence report on transnational education in August, which you can find on IntelliLab.
For further information on the China market, feel free to get in touch with the ENZ China team:
Miranda Herbert – ENZ Director Greater China
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Update from Immigration New Zealand
Planning for the next student visa application peak
Immigration New Zealand (INZ) is now entering the next peak of student visa applications.
INZ say they are in a good space to process the predicted volume of student visa applications. As part of planning, they have validated their predicted numbers of applications with the sector.
"Thanks to the sector peak bodies who circulated the survey on our behalf, we received 99 responses and now have information on the numbers of offers of place already issued to potential students. This has helped us match our resources to the predicted volume for the peak,” INZ National Manager Education and Tourism Jeannie Melville says.
“The queue of student applications from earlier this year has been cleared in Mumbai. Applications are now being allocated to an Immigration Officer for assessment within ten working days.”
Getting applications in early
INZ strongly recommends potential students continue to submit their applications as early as possible – at least eight weeks ahead of a person’s intended travel date.
However, applications can be submitted up to four months ahead of intended travel.
First time visa application checklist
There is now a checklist available to help people submitting a student visa application for the first time. It provides guidance on what they need to do to ensure they are submitting a decision-ready application, which should reduce the likelihood of it missing information.
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Towards a low-carbon future – together
The week-long programme was organised and funded to a large extent by DAAD (the German Academic Exchange Service), with the overall objective of deepening existing academic links and encouraging the development of new ones, under the theme of transitioning to a low-carbon economy.
Led by ENZ Chief Executive Grant McPherson, delegates from New Zealand’s Centres of Research Excellence (CoREs) met with German academics, researchers, government officials and students in Bonn, Cologne, Aachen, Hamburg and Berlin.
As an outcome of the trip, DAAD and the Kiwi delegates are working on an action plan that includes opportunities for cooperation between New Zealand researchers and their German counterparts, particularly on sustainability issues in line with the visit’s theme; a potential government-level arrangement to facilitate academic exchange; and possible funding for post-graduate student mobility.
It was the first time that ENZ had brought such a senior research delegation to Germany.
“Germany is one of New Zealand’s key education partners in Europe, with nearly 3000 German students travelling to New Zealand in 2018,” McPherson says. “However, alongside student recruitment, we’re renewing our focus on encouraging academic mobility between our two nations.”
“This delegation was all about showcasing the excellence of New Zealand’s research institutions. Our academics produce world-class work, and teaming up with partners like Germany will only create more opportunity for researchers to solve some of the world’s biggest problems.”
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New Zealand tops English-speaking countries in Educating for the Future ranking again
New Zealand retained its ranking from 2018, with an overall score of 79.9, close behind Sweden (84.3) and Finland (84.8), which topped the rankings.
New Zealand achieved a top score in the index’s socio-economic environment category, which measures how education systems expose their students to global values such as gender equality, civic freedom, and diversity and tolerance.
The index’s socio-economic environment category compares freedom of religion and the press, gender equality, attitudes toward immigrants, and protecting the environment.
“High-income economies have the most open societies and are therefore conducive to learning future-oriented skills,” the EIU 2019 report said.
New Zealand also ranked among the top five countries in the education policy environment category, which tracked economies focusing on critical thinking, digital skills and soft skills as part of the secondary school curriculum.
“It’s a fantastic result for New Zealand to have retained our top global ranking in the English-speaking world as well as the Asia-Pacific region,” ENZ Chief Executive Grant McPherson said.
“It’s great to see New Zealand do so well in the index’s socio-economic environment category that measures exposure to global values such as diversity and tolerance.
“Future skills are vital to advancing these global values.”
The index assesses the effectiveness of education systems in preparing students for the demands of work and life in a rapidly changing landscape.
It focuses on young people aged 15-24 in 50 economies, and measures three pillars of education systems – policy approaches, teaching conditions and broader gauges of societal freedom and openness – as a means of readying young people to meet the challenges of work and society in future.
Read the full report at this link.
The top 10 country rankings (2019 Educating for the Future Index) were:
Rank
Economy
Score
1
Finland
84.8
2
Sweden
84.3
3
New Zealand
79.9
4
Singapore
79.7
5
Netherlands
79.2
6
Canada
79.1
7
Switzerland
78.5
8
Australia
77.8
9
Germany
74.9
10
Japan
74.2
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Preferred name and inaugural CE for the IST released by Establishment Board
These conversations provide providers and their stakeholders updates on the progress being made by the Unit and an opportunity to ask questions. These latest conversations will have a focus on the name and brand including the Board’s preferred name for the new national Institute. To support the conversation, a video has been shared that captures the essence of the journey to date. It outlines a vision for the Institute, along with presenting the preferred name.
Once the Regional Kōrero have been completed, the public online consultation will open, allowing everyone to provide feedback on the preferred name being suggested.
The online consultation is open from 14 February until 8 March. Once complete, the IST Establishment Board will consider public feedback on their preferred name and finalise their recommendation to the Minister.
You can watch the video here and the online consultation will be available on the IST Establishment Unit’s website.
Stephen Town has also been named as the inaugural Chief Executive of the New Zealand Institute of Skills and Technology. Stephen is currently in his final year leading Auckland Council and will formally take up his role on 6 July 2020.
You can find out more about Stephen’s appointment on the IST Establishment Unit’s website.
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New Zealand and Viet Nam commit to strategic education partnership
A refreshed Strategic Engagement Plan on Education was signed this week between Education New Zealand (ENZ) and Viet Nam’s Ministry of Education and Training.
The signing – ahead of a virtual leaders’ meeting between Prime Minister Jacinda Ardern and Viet Nam Prime Minister Nguyễn Xuân Phúc – marks the elevation of the two countries’ relationship to a ‘strategic partnership’ and heralds a deeper level of education cooperation.
The renewed Strategic Engagement Plan 2020-2023 will feature initiatives across education sectors in New Zealand and Viet Nam, including joint programmes in the tertiary sector, innovative education models in blended and online delivery, continued collaboration to improve institution-to-institution partnerships for English language training, and alumni engagement.
Among the refreshed plan’s proposed initiatives are innovative education models in blended and online delivery, which will be particularly relevant to how New Zealand and Viet Nam build on their education relationship in a post COVID-19 environment.
New Zealand will continue its commitment to support Viet Nam’s efforts in achieving its 21st century education objectives to produce well-trained, work-ready graduates with the skills necessary to compete in a rapidly changing global market.
ENZ Chief Executive, Grant McPherson, said the Strategic Engagement Plan’s renewal provides an important opportunity to leverage and build on the longstanding education partnership between New Zealand and Viet Nam.
“We value the vibrancy and richness that Vietnamese students bring to New Zealand campuses and communities, and we’ve been thrilled to see the growing number of students from Viet Nam choosing to study in New Zealand in recent years.
“While COVID-19 has presented us with challenges, we are looking forward to welcoming Vietnamese students into New Zealand when it is safe for to do so, including through initiatives such as the New Zealand Schools Scholarships and the New Zealand Scholarships programme for postgraduate students.”
The New Zealand Ambassador to Viet Nam, Wendy Matthews, said it was fitting to see the re-commitment to the Strategic Engagement Plan in 2020, which marks the 45th anniversary of diplomatic relations between New Zealand and Viet Nam.
“The New Zealand-Viet Nam relationship has gone from strength to strength in recent years and education has been an integral part of this growth. I am delighted to see New Zealand institutions embarking on new ventures with education partners in Viet Nam – together they are developing innovative and student centric approaches. As we celebrate 45 years of diplomatic relations in 2020, I’m confident today’s signing will serve as an effective platform to further advance education cooperation between Viet Nam and New Zealand and deliver successful education outcomes for our students.”
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Education New Zealand launches Brand Protect 2.0 Campaign
On 23 November, ENZ will be launching a digital brand campaign informally known as ‘Brand Protect 2’.
This is a direct continuation of the Brand Protect campaign that ran July to August, and became our most successful brand awareness campaign to date. Research shows us that global sentiment towards New Zealand remains positive, so this is a key moment to leverage this attention to tell the education story in-market.
The new iteration will run in Indonesia, the UK, and Viet Nam from 23 November-23 December, with China following in January. Our campaign activity will be supported by a range of content on our own social media channels.
In addition to the content, a new landing page has been developed to further underline New Zealand education values and draw a connection between our global reputation and the strength of our education system. As well as this, audiences will be directed to explore their future study options on SINZ and join our social communities.
Please email brand@enz.govt.nz for all questions and enquiries, or speak to your ENZ representative.
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Issues of race, heritage and identity connect students across the seas
There was a total of 87 participants, made up of members of UMD’s College Success Scholars’ Programme, a cohort of 100 Black and Latino men, and students of Jason King’s Māori Leadership course at AUT.
ENZ Director of Engagement – North America, DuBois Jennings, described the event as profoundly moving.
“It was incredible seeing the two cohorts of students sharing both their similar and unique experiences,” he said.
“This is exactly the kind of engagement Education New Zealand is looking for in terms of our goal of creating global citizens in New Zealand and developing mutual understanding between underrepresented students in both countries. We're excited to see what else can be done in the future and hopeful that this is the beginning of a long and meaningful relationship between UMD and AUT.”
UMD have expressed some interest in developing a programme based on this event that looks to develop inter-cultural competency and a better understanding of racial issues.
The success of this programme aligns well with ENZ’s goals in the United States of repositioning New Zealand as a recognised leader in diversity, equity and inclusion.
“It also aligns nicely with the internationalisation stream of the New Zealand Government’s Recovery Plan,” DuBois said. “While borders remain closed, we are committed to building on our connections within the US, as we continue to find new opportunities for students and educators from the US and New Zealand to meaningfully engage.”
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Education New Zealand’s Brand Protect our most successful brand campaigns to date
Both campaigns exceeded previous ENZ results and were well above industry standards. These results, alongside the brand tracking research, have affirmed that global appetite for a New Zealand education remains high.
“We have learnt that our message resonates globally with people who are now seeing New Zealand in a whole new light,” ENZ Director Brand, Clayton Foster, says.
The second brand protect campaign – also known as Brand Protect 2.0 – ran from November to December 2020. It targeted the UK, Vietnam and Indonesia, and utilised the same video as the first campaign.
Brand Protect 2.0 reached 47 million people and achieved a high view through rate of 33.79 percent – or one in three viewers watched the video to a meaningful extent. The overall engagement rate was also high at 29.42 percent.
The first global brand campaign ran from July to August 2020. For a modest investment of $190,000 in Germany, Indonesia and Brazil, this campaign reached more than 30 million people across the three key markets and achieved an engagement rate of 22.35 percent. One in four people who came across this campaign watched the video to a meaningful extent.
The Brand Protect campaigns are a key part of the Recovery Plan’s third workstream, ‘Transforming to a more sustainable future state’. They leverage the positive global sentiment towards New Zealand to keep the dream of a New Zealand education alive in-market.
