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Japan events bring growth and connections
Although this was the third year the fair has run, ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, noted a prevalence of tertiary students this year, often seeking degree programmes.
"While Japan hasn’t traditionally been a study-to-work market, concerns over employment outlook as well as anxieties over life in retirement with the declining population could be encouraging the Japanese to pursue new options to secure their future,” she said.
The fair attracted a record 550 visitors, including 340 students, and 37 New Zealand providers.
As destination marketing plays a key role in student attraction to New Zealand, ENZ received support from Tourism New Zealand and Air New Zealand for the fair, and also welcomed Tobitate! (Leap for Tomorrow) Study Abroad, led by Japan’s Ministry of Education, Culture, Sports, Science, and Technology (MEXT), as the official supporter for the fair. '
“MEXT’s support is an endorsement of ENZ’s 3-year operation in Japan, and a testament to our 10% market growth in 2016,” said Misa.
ENZ’s Sam Heeney, Tomoko Nishikawa from Tobitate Office and Misa Kitaoka.
A representative from the Tobitate Office gave a presentation during the fair, explaining the application procedures and encouraging students to apply for the scholarship to study in New Zealand.
The presentation was followed by a panel of three Tobitate alumni who shared why they chose to study in New Zealand.
In conjunction with the fair, ENZ hosted two education seminars in Osaka and Tokyo, with a record 164 education agents and institutions attending. For those that sought to expand their existing network, SIEBA’s presence was much appreciated as it introduced standardised contracts, as well as services including primary and secondary student placements.
Education seminars have been increasingly popular amongst school teachers looking to send students and student groups to New Zealand secondary schools. This initiative is driven by the Japanese government’s push for internationalisation ahead of the 2020 Tokyo Olympics and Paralympics.
Julie Haskell, Director of International at the University of Auckland English Language Academy (ELA) has attended ENZ events over the last three years.
“Attending these events has helped ELA to identify new business opportunities as well as developing existing partnerships,” she said.
“We look forward to attending future events in Japan.”
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Help us thank New Zealand’s education partners in Japan
As part of a programme to explore greater opportunities for the New Zealand education industry in Japan.
The alumni networking function will acknowledge and show our appreciation for the informal “ambassadorial” role alumni undertake on behalf of New Zealand education. We will also be encouraging alumni to join the recently launched New Zealand Educated Alumni LinkedIn group where they will be able to network with fellow alumni and keep in touch with events and activities of interest.
The agent seminars will recognise the work agents do on behalf of New Zealand education and show the agents our appreciation. The seminars will also inform agents of any immigration updates and changes (there will be someone from Immigration New Zealand in attendance) and let them know about the agent e-learning that will be launched in the next few months. A preview of this will be available at the event.
It is hoped that these activities will further nignite agents’ interest in, and enthusiasm for, promoting New Zealand as an education destination.
To ensure we reach the greatest number of agents and alumni, we would like your suggestions for who you would like us to invite.
For the dates for each event, and a form where you can enter the names and contact information of those you’d like to be sent an invitation, click here.
In completing this form, you will be assured of early notification of when registration opens for these events.
As well agents and alumni, we know that many New Zealand education institutions have active and fruitful partnerships with fellow institutions in Japan. We are hoping to host such people at a ‘thank you’ lunch where we can show our gratitude for the very important role they play in fostering a lively education exchange between our two countries. Details about the lunch will be provided at a later date.
These events are a great opportunity for you to show how much you value your education partners and advocates in Japan.
Thank you in advance for help make these events the best they can be.
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Meet the Dream New scholarship recipients
ENZ received nearly 300 applications from across 20 EU countries. Candidates were chosen based on their fantastic academic results as well as creative motivational essays or videos.
The winners begin their New Zealand adventure in February or July 2018, and as official ‘Kiwi Ambassadors’ will keep us updated throughout their time in New Zealand.
Lisa Futschek, ENZ Regional Director – Americas and Europe said the 10 recipients reflect the growing number of high-quality European students that look to New Zealand for a unique study abroad experience.
“European students immerse themselves into the Kiwi lifestyle very easily. They value the wide range of programmes our education providers offer and the accessibility of our professors and tutors – in their home countries, this relationship tends to be much more formal,” said Lisa.
“They are also quite adventurous, and in their free time they will use every opportunity to explore the beautiful New Zealand landscape and engage in outdoor pursuits they have heard so much about.”
The scholarship was launched in December 2015 by Prime Minister John Key as part of the FTA campaigning in Europe. The scholarship offers EU students one study abroad semester in New Zealand (valued at up to $12,500 NZD), sending students to New Zealand universities and ITPs.
Jaime Pérez Fernández (Spain)New Zealand is so far away from my home, there is no better place to find myself. I chose Victoria University because Wellington is the same size as my home city, and it is close to the South Island – ideal to explore as much of New Zealand as possible. July can’t come fast enough!
Christoph Scholder (Germany)
I am really excited to start a new adventure on the other side of the globe! I am especially looking forward to the nature in New Zealand, and to see how Victoria University of Wellington differs from my home university and city. I’m sure I’m going to have an amazing time!
Anna Stroh (Germany)I am excited to study anthropology and marine ecology at the beautiful campus of University of Otago. I can’t wait to explore the stunning landscape and I am looking forward to experience Māori culture and perform the haka. To study in New Zealand was my dream, and receiving the scholarship fulfilled it.
Lars Tauer (Germany)
I chose the University of Otago in Dunedin for the nature, the friendly people and the university’s excellent reputation. I will be able to gain insights in fields of study I would not have been able to at my university in Germany. I cannot wait to start having the time of my life in New Zealand.
Nadja Kampendonk (Germany)I am so excited to study abroad next year. I always dreamt of going to New Zealand and seeing all the unbelievable landscapes. I chose the University of Canterbury because it allows me to further my French studies while also taking an English course to improve my English writing skills.
Lavinya Stennet (UK)
New Zealand is a true adventure – in the physical sense and in terms of being able to learn more. I chose University of Waikato for its Māori and Indigenous Studies courses, which is a privilege for me to learn about. I am ready to learn some Māori songs and explore the mountainous regions of New Zealand!
Claudia Aybar (Spain)My love of adventure and travelling led me to apply for the Dream New Scholarship. Auckland University of Technology caught my attention for its modern and attractive campus and high-quality standards. New Zealand is the perfect destination to have an amazing experience and enhance my education. I am really looking forward to starting this adventure.
Patricia Jahn (Germany)
I chose Lincoln University for its agriculture and environmental studies. I also imagine its population of 4000 students will be a unique experience, studying in small groups. I also want to explore the countryside including Mount Stokes, Abel Tasman National Park, Mount Cook and Lake Pukaki, as well as Akaroa.
Marlene Braach (Germany)I have already started my first semester at Ara Institute of Canterbury, and will now stay for a second! New Zealand’s cultural diversity is what drew me here, and I got more involved in this by volunteering at the Contemporary Art Gallery. I’m glad to have the opportunity to study here and learn new things.
Georg Zunhammer (Germany)
My goal has always been to spend a semester abroad, and Massey University in Auckland met all my criteria. As an avid runner and hiker I am fascinated by what the nature there has to offer. I look forward to experiencing a completely different culture, lifestyle and to meet lots of new people
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First marae-led Prime Minister’s Scholarships for Asia recipients build indigenous connections in Japan
The first marae-led Prime Minister’s Scholarships for Asia recipients (members of Te Piruru Papakainga, Ngāti Maniapoto) visited Japan for a six-week visit that included a customised internship that connected them with indigenous Ainu organisations and villages in Hokkaido.
ENZ’s Manukura Chief Advisor Māori, Ed Tuari and Director of Education – Japan, Misa Kitaoka, welcomed the scholarship recipients in Tokyo in early January.
This is a great outcome for the Prime Minister’s Scholarship Programme, which has seen an increase in Māori participation. The latest round of applications for the scholarships saw an increase in Māori participation to 22 percent in 2022 from 5 percent from 2016 to 2019.
ENZ is eager to continue partnering with iwi, marae and whānau groups to raise Māori participation in the Prime Minister’s Scholarship programme, particularly in the current group round that opened for applications in March.
ENZ’s Manukura Chief Advisor Māori, Ed Tuari said it was a privilege to participate in what is an important milestone for building indigenous connections between Māori and the Ainu people of Japan.
“This is a significant achievement for ENZ Manapou ki te Ao. I want to acknowledge this collective achievement as we break new ground with this marae-led group of PMSA recipients.
“It’s hugely encouraging to see the increase of Māori participation in the latest round of the scholarships. This is a demonstration of ENZ ‘walking the talk’ to ensure Māori are better represented in opportunities to share and learn on the global stage, as well as promote indigenous to indigenous exchanges.”
ENZ’s Director Scholarships Carla Rey Vasquez said she was excited to see the growth and learnings that these programmes would bring to the wider whānau and iwi.
“Our scholarship recipients cherished the opportunity to connect with indigenous communities in Japan, and they particularly appreciated the value of reciprocity as well as the importance of generational knowledge being shared along.
“We look forward to continuing to raise Māori participation in the Prime Minister’s Scholarship programme.”
The latest visit by scholarship recipients has also been a good opportunity to enrich the existing education connections between New Zealand and Japan under a Memorandum of Understanding between New Zealand and the Hokkaido Government, which was renewed in 2022.
The customised internship that saw scholarship recipients visit Ainu villages and organisations, was organised by the Hokkaido Government and the Hokkaido Board of Education.
ENZ’s Director of Education – Japan, Misa Kitaoka, said the visit by scholarship recipients was timely as Japan starts to promote Ainu history, language and culture.
“The Ainu people received official recognition as ‘indigenous people of northern Japan’ from the Japanese government in 2019. As the government begins to promote Ainu history, language, and culture in Japan, Ngāti Maniapoto’s visit to Hokkaido was timely and appreciated by the Ainu community to learn about how New Zealand society has embraced Māori language and culture.”
Applications are open for the 2023 group round of the Prime Minister’s Scholarships for Asia and Latin America until 23 April 2023. More information on applications is available on ENZ's dedicated scholarship website here.
[updated 18 April 2023]
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Spotlight on the US
At certain times of year, you can stand in a certain apple orchard in the American state of Vermont and hear strands of a Māori waiata.
The East and West Coast Whānau Councils were set up by former students of the Auckland University of Technology’s Noho Marae programme. They were so moved by their experience in Aotearoa that they set up these groups so that they can meet regularly to eat kai, do haka and poi, and keep the whānau spirit alive.
These students are but a handful of the North American students that choose to study in New Zealand every year. In 2018, 3,028 students from the US travelled here for education, a number that has risen steadily – by nearly 23 percent – since 2014.
“More than 300,000 American students study outside the US every year,” ENZ Regional Director – Americas & Europe, Amy Rutherford says. “By educating over one percent of those students year upon year, New Zealand is punching well above its weight.”
Diversity and inclusion
There is a common misperception amongst students in North America that New Zealand is an ‘easy’ destination. Students are drawn here for the tourist opportunities and laidback lifestyle just as much as a quality education.
In an effort to promote New Zealand as a world-leading education destination, ENZ’s team based in North America have focused on diversity and inclusion.
The remit of diversity and inclusion in the US is much broader than it is in Aotearoa. It encompasses not only racial and ethnic minorities, but single parents, first-generation university students, military veterans, and those with disabilities.
Within this space, ENZ has been promoting New Zealand as a welcoming, progressive place to study. As Māori are world leaders in indigenous leadership, New Zealand is particularly well-positioned to support Native American and indigenous students.
New Zealand alumni like Brook Thompson and Hailey Suina have reported that connecting with te ao Māori has strengthened their understanding of their own cultures, boosting their confidence to act as leaders at home.
As part of this work, ENZ recently renewed its commitment to a partnership with the US regarding its Benjamin A. Gilman scholarship, a prestigious prize aimed at students from disadvantaged backgrounds. ENZ has pledged NZ $250,000 over five years for Gilman scholars who choose to come to New Zealand.
Beyond study abroad
The majority of US students come here at university level, often for one semester only as part of the US university and study abroad provider study abroad programmes.
Rather than come here for a complete qualification, US students travel short-term during their third or fourth years of university. Their work here is then cross-credited to their home institution.
Amy says that study abroad is very popular. For those students interested in travel, adventure, and discovering themselves, it is largely self-sustaining. New opportunities in study abroad lie in expanding this base to those students who have been traditionally underrepresented in study abroad, or regions of the country where not much is know about New Zealand.
Amy’s team is now increasingly focused on a new opportunity emerging for New Zealand institutions: attracting tertiary students to study here for their whole qualification.
For American students, committing to leave their home country for at least three years is a big ask. Attending college is a massive social milestone in the US, and one that alumni pin their identities on for the rest of their lives.
However, increasing numbers of students are looking for study opportunities offshore as the cost of studying in the US continues to rise.
US students are drawn to New Zealand’s highly ranked, innovative programmes in niche areas. An example of this is Massey University’s Bachelor of Veterinary Science. This course can be completed in five years (as opposed to eight in the US), costs a fraction of an equivalent US degree, and is approved by the American Veterinary Medical Association (AVMA), allowing graduates to return home and begin working immediately in the field.
Identifying and promoting these academic strengths among New Zealand institutions and explaining how they can propel students towards the career path of their choice is key to positioning a New Zealand education as a desirable alternative to the classic American college life.
Want to find out how your institution can get involved with ENZ’s work in the US?
Contact northamerica@enz.govt.nz.
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ENZ promotes education in Thailand
The counsellors were broken into small groups and rotated between roundtable discussions with Education New Zealand, the US Embassy, British Council, and OCSC.
ENZ’s Marketing and Strategic Relations Manager – Thailand, Chortip Pramoolpol, said this intimate road show format was helpful in sharing key information with the market without overwhelming them.
“It was a great way for school counsellors and students to gain insights into New Zealand’s education system and learn the many benefits of studying there.
“It also means information about New Zealand will be distributed into schools and to students who otherwise wouldn’t have New Zealand on their study abroad radar.”
ENZ and RMUT representatives
The following day, ENZ met with the chairman and presidents of Rajamangala University of Technology (RMUT), a system of nine universities in Thailand. With RMUT’s link to industry and practical teaching styles, it is most similar to New Zealand ITPs.
ENZ’s South, Southeast Asia and Middle East Regional Director, John Laxon gave a crash course on the New Zealand ITP system, welcoming the possibility of future collaborations with RMUT in English language training, double-degree programmes and student exchanges.
To build on this knowledge, ENZ’s Thailand team have begun planning an education road show for all nine RMUT universities starting December.
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Advertising opportunity for Japan’s 2025 New Zealand Study Guidebook
The KBUNSHA New Zealand Study Guidebook is a trusted publication and is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand Manapou ki te Ao (ENZ). KBUNSHA distributes 20,000 copies of the study guidebook to Japanese schools, universities and education organisations as well as education fairs and seminars.
ENZ Business Development Manager – Japan, Tomomi Kontani said advertising here is a great opportunity to leverage an increased demand for information on New Zealand’s education offering.
“We are continuing to see significant interest in New Zealand as an education destination from students and their parents, schools, and education agents here in Japan” she said.
“This is a great opportunity to showcase what makes New Zealand unique, especially in the regions. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus,” Tomomi added.
The guidebook’s last edition was distributed at the annual student fair and stakeholder focus events hosted by ENZ Japan. The events attracted around 1,000 people. The guidebook remains the main information source ENZ refers to and distributes at upcoming events in 2025.
Advertisement rates for individual providers range from approx. $2,560 NZD to $6,120 NZD for guidebook and or website listings. With the ‘Premier Plan’ and ‘Advertorial Plan’, the school logo will be listed on the new scholarship campaign page built by KBUNSHA. Individual providers can download the proposal here. Advertising copy can be provided in English.
For regional groups, download the proposal here for further details on the guidebook and pricing (approx. $2,200 NZD for a two-page colour advertisement and $3,300 NZD for a four-page colour advertisement).
Bookings must be made by 27 June 2025 directly with KBUNSHA. For more information, visit the KBUNSHA website here. The 2024 guidebook can be viewed here.
KBUNSHA contact:
Minori Takahashi (Director)
Tel: +81-3-3234-1744
Email: minori@kbunsha.com
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Advertising opportunity in Japan
Click here to view a sample advertisement.
The publication is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand. KBUNSHA distributes 20,000 copies to Japanese schools, universities and education organisations as well as education fairs and seminars.
“With the New Zealand border gradually reopening to students from Japan, along with the recent New Zealand Prime Minister’s visit to Japan in April, this is a great opportunity for us to join forces to promote New Zealand education to the Japanese public. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus and I hope regions can also participate in this special opportunity to introduce their regions and activities,” says ENZ Director of Education – Japan, Misa Kitaoka.
To advertise, bookings must be made by 30 June 2022 directly with KBUNSHA (details for English speaking contact person are included in the NZ Proposal).
Advertisement rates for individual providers range from $NZ1,200 to $NZ6,000 for guidebook and/or website listing. Individual providers can download the proposal here. Advertising copy can be provided in English.
For further details on the guidebook and pricing for regional groups (starting at $NZ2,300 for a 2-page colour advertisement) download the proposal here.
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Prime Minister's Scholarships for study in Asia and Latin America for 2023-24 announced
Prime Minister’s Scholarships for study in Asia and Latin America for 2023-24 announced
114 New Zealanders receive scholarships to Asia and Latin America
New Zealand’s connections with Asia and Latin America are set to receive a boost with the announcement of 114 individual recipients of the Prime Minister’s scholarships for Asia and Latin America over the next year, Acting Chief Executive for Education New Zealand Manapou ki te Ao (ENZ), Linda Sissons announced today.
The latest round will see scholarship recipients heading to destinations including Japan, Korea, Malaysia, China, India, Viet Nam, Mexico, Colombia, Brazil, and Chile for study and internship programmes. The individual scholarships follow the group scholarships awards of earlier this year which saw 14 groups of New Zealanders travelling to study in Asia and Latin America.
Scholarships have been awarded to recipients from a wide range of regions from around New Zealand, including Rotorua, Taupo, Gisborne, Hastings, Feilding, Tauranga, Auckland, Hamilton, Wellington, Palmerston North, Christchurch, Dunedin, Riwaka and Oamaru.
“The Prime Minister’s Scholarships offer a fantastic opportunity for New Zealanders to foster lifelong connections as they learn and grow their understanding of cultures and business practices across Asia and Latin America”, Acting Chief Executive for Education New Zealand, Linda Sissons said.
“The scholarships are awarded to enable recipients to undertake a range of global study opportunities, from language learning and exchange study to internships.
“Over the next year, recipients will embark on semester exchanges, medical electives, language immersion and indigenous integration programmes, internships, and research projects in areas such as architecture and healthcare engineering.
“The scholarships continue to enable a rich exchange of knowledge, ideas and culture for New Zealanders through reciprocal study opportunities and increase global understanding of the strength and quality of our education system”.
A full list of recipients of this individual round can be found here.
Additional information
Read how the Prime Minister’s Scholarships have enabled these past recipients to study abroad and have enriching, life-changing experiences:
About the Prime Minister’s Scholarships for Asia and Latin America
The Prime Minister’s Scholarship programme aims to strengthen New Zealand’s ability to engage with Asian and Latin American trading partners, improve the internationalisation of New Zealand tertiary institutions, showcase the strength and quality of New Zealand's education system and grow inter-cultural awareness and connections between New Zealand and other countries.
The scholarships offer flexible funding to support both short- and long-term programmes, including study abroad or exchange, internships, postgraduate study, and language programmes.
The Prime Minister’s Scholarships are funded by the New Zealand Government and administered by Education New Zealand Manapou ki te Ao.
The Prime Minister’s Scholarships for Asia (PMSA) were launched in 2013 and extended to Latin America (PMSLA) in 2016. To date, 4,155 scholarships have been awarded under the programme.
There are two scholarship rounds each year, and applications for the next scholarship round will be open to group applicants in March 2024. Many scholarship recipients are enrolled in tertiary institutions across New Zealand, but this is not a requirement for the scholarship. Any New Zealand citizen or permanent resident over 18 years old can apply for a scholarship.
For more information on the scholarships and the application process, visit https://scholarships.enz.govt.nz/.
For further information:
Justin Barnett | Director of Communications, Education New Zealand
justin.barnett@enz.govt.nz
+64 21 875 132Eve Abernethy | Communications Advisor, Education New Zealand
eve.abernethy@enz.govt.nz
+64 04 887 5215 -
Marketing tips for schools
These topics and more were discussed during The Crowdsource Café session, led by ENZ Business Development Managers Mary Camp and Richard Kyle. The session tapped in on the wealth of experience in the audience by pooling together practical ideas for improved marketing of schools.
Working in groups, participants shared key tactics they use to nurture meaningful relationships with students, school staff, agents, the local community and alumni.
“Participants all agreed that our industry is built on relationships. They left the session with the challenge of taking away one thing they could action in the next week. No better time than now to get that action going!” Richard said
“It’s also great to remember that the ENZ Skills Lab is a rich resource that schools can use, with many tools that take you step-by-step through marketing projects (including digital marketing and PR),” he said.
