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From the CE: Committed to a quality student experience
I therefore welcome the Government’s announcement this week of a new, interim code of pastoral care for domestic tertiary students in place for 2020. New Zealand is a world leader in providing pastoral care to international students and has had a code in place since 2002.
The domestic code will complement the Education (Pastoral Care of International Students) Code of Practice, which provides assurance about the quality of the New Zealand study experience for prospective international students and their families.
The interim domestic code will not affect international students next year.
Providers, however, need to be aware of one important change that affects them. The Government is introducing new offences and penalties which will also apply to institutions enrolling international students. These offences and penalties are for severe breaches of the Code. Providers can comment on the Bill during the Parliamentary Select Committee submissions process this month.
Next year the Government is developing a permanent Code of Practice which will include opportunities for the sector to engage and contribute to its development. It also provides an opportunity to address any gaps in the current Code of Pastoral Care for International Students, in time for 2021.
ENZ is committed to a quality experience for all international students. We have worked with providers and students to develop resources for students to support their journey – from discovering New Zealand as a destination, through their decision-making process, while they study here, and up until the time they depart and become ‘ambassadors’ for New Zealand. We welcome the use of these resources by our industry partners to support your work with international students.
Resources like Study in New Zealand help students considering New Zealand as a destination. International students can search for courses and scholarships and register with My StudyNZ, which matches them with courses and institutions and enables them to track their applications.
NauMai NZ provides information on life as an international student living in New Zealand. It focuses on their support and wellbeing, helping them to make social connections and reducing the possibility of students feeling overwhelmed. It includes practical information and advice on everything from how to open a bank account to understanding Kiwi slang.
I’m also proud of our new campaign, ‘Ask New Anything’, launched last week. It features students providing unscripted answers to real questions from prospective students. It’s our most technologically advanced campaign to date using Tohu, a chatbot, to answer questions about studying and living in New Zealand.
I invite you to have a look at this and our other resources and to share them with your teams and international students.
After all, our shared goal is to ensure international students are well-informed and supported to enjoy a high-quality education and experience here in New Zealand.
Ngā mihi
Grant McPherson
Chief Executive, Education New Zealand – Kaihautū, Manapou ki te Ao
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From the CE: Manaakitanga in the time of coronavirus
New Zealand was the first country in the world to introduce the Code for the Pastoral Care of International Students. Regulated by NZQA, the code requires all signatories to ensure international students at their place of study are well-informed, safe and healthy.
New Zealand’s education providers have exceeded the expectations of this important responsibility in 2020. Everyone from teachers to international offices to homestay parents have done their bit to make sure our international students, so far away from home, were looked after during the COVID-19 lockdowns and beyond.
New Zealand has a well-deserved reputation for being a warm and welcoming destination. It is crucial that we continue this responsibility of care over the coming summer break when many students would have returned home, under normal circumstances.
To support this goal, ENZ has launched a new programme of activity: Tū Ngātahi, which calls for us to ‘stand together’. ENZ has created the programme to enable our international education community to express support for our international students.
The central imagery of Tū Ngātahi is the pounamu (greenstone) carved into a pikorua (twist). This design is a symbol of cultures joining in friendship and supporting one another.
You may have heard ENZ’s Paul Irwin, General Manager – Partnerships and Marketing, speaking with Radio New Zealand about Tū Ngātahi this week. The story also included perspectives from international students currently in New Zealand, who plan to make the most of their stay over summer.
We encourage New Zealand’s education providers, student associations and more to show their support for international students with the Tū Ngātahi resources (video, graphics, email footers and more), which you can find on the ENZ BrandLab.
Alongside Tū Ngātahi, ENZ is currently running the Summer in NZ campaign. Aimed at international students currently in New Zealand, this campaign will assist students who, given current border settings, must make tough decisions as the end of the academic year nears. You can explore this campaign on the new Summer in NZ NauMai NZ pages.
On Saturday, 31 October, the team will present the inaugural ‘Your Great Kiwi Summer’ virtual fair, where education providers and regional development agencies will share tips and information on how to make the most of the summer break. There is still time for students to register, so please encourage your students to sign up if they haven’t already.
Thank you again to everyone who has supported an international student this year. Our manaakitanga is what these students will remember in the years to come.
Ehara taku toa I te toa takitahi, engari he toa takitini
My strength is not that of a single warrior but that of many.
Ngā mihi,
Grant McPherson
Chief Executive
Education New Zealand Manapou ki te Ao
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Agents key to NZ’s international education recovery
Education agents have been playing a crucial role in ensuring that international students and their parents have accurate information about the impact of COVID-19 on New Zealand. Many international students will approach their agent for support and advice, ahead of their study provider.
Looking ahead, agents will play an even more important role in the recovery of our international education sector and visibility of New Zealand as a study destination.
ENZ’s General Manager – Partnerships & Marketing, Paul Irwin, says our partnerships with education agents will be essential for the international education sector’s recovery.
“Education agents play an important role in students’ New Zealand education experience and are key information sources for both prospective and current international students. In most cases, they are the main interface between international education providers and students. Working with agents is a significant focus for ENZ and most providers as part of our COVID-19 recovery phase.”
This view is shared by the sector. For example, at a recent SIEBA (Schools International Education Business Association) webinar, 77 percent of participating SIEBA members said recognised that education agents would be more important to the sector through the post COVID-19 recovery phase, while 33 percent said agents would be important.
In response to COVID-19, ENZ has upped the frequency of communications and engagement with agents have the information they need to advise current and future students and their families.
A key tool is AgentLab, ENZ’s special resource for education agents. Over 3500 agents around the world are registered to use AgentLab. It supports agents with regular COVID-19 updates, and a dedicated COVID-19 FAQs section to answer agent queries.
In addition ENZ has held 11 well-attended COVID-19-specific webinars since February, reaching over 2000 agents. Topics have included measures taken by New Zealand in response to COVID-19, the importance of education agents in a post COVID-19 world and a Schools sector update on the support available to international students during this time.
Agents also receive a fortnightly update from ENZ’s Chief Executive Grant McPherson, and a monthly electronic newsletter to ENZ’s 305 Recognised Agencies.
Agents are also supported with market-specific webinars and live social interactions by ENZ’s internationally based teams, who are the first point of engagement for overseas agents.
ENZ’s Manager – Education Agents, Geneviève Rousseau Cung, education agents are highly engaged with COVID-19-specific resources and communications to date.
“We have seen 1081 new education agents register on AgentLab since late March (when New Zealand moved to lockdown under Alert Level 4). This is a huge 30 percent increase in registered agents in just seven weeks.
“We are seeing high attendance for our COVID-19 specific agent webinars, which have emerged as one of our key communication channels with agents as they facilitate direct interactions and let us respond to a range of market-specific queries.”
Agent webinars are also a good opportunity for to run quick polls to measure agent sentiment on key topics.
In a recent webinar, poll results showed that the perception of New Zealand’s COVID-19 response in agents’ countries or regions was overwhelmingly positive (84 percent). Just over 51 percent of agent participants said that their prospective students (with an offer of place to New Zealand institutions) were willing to defer their start date to 2021 (and 38 percent were undecided as yet).
“At such a critical, unprecedented time, it’s great to see education agents playing a crucial role in ensuring that international students and their parents have access to the necessary information and advice regarding COVID-19,” Geneviève says.
ENZ is planning a series of webinars involving ENZ teams, other New Zealand government agencies and the international education sector. If you would like the ENZ team to engage with you regarding a potential agent webinar, please get in touch with us at agenthelp@enz.govt.nz.
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Around the world in five
BRAZIL
Brazil unveils new HE internationalisation scheme
Brazil is replacing the Sciences without Borders (CSF) initiative with a new international mobility financing regime, aiming to enhance bilateral relationships with overseas partners. The new fund will be targeted towards postgraduate students and early career researchers looking to develop research abroad. While the CSF was managed at a federal level, the new scheme gives more autonomy to universities, requiring them to form an internationalisation strategy with international partners.
GLOBAL
Is fear of unqualified leads holding back your school website?
If universities optimised their websites, most could multiply the number of enquiries captured by up to 400%. Achieving this result requires just a few simple tweaks that make it easier for visitors to register their interest, such as decreasing the number of questions on a web form, segmenting by readiness (the distinction between “Keep me updated” forms and “Talk to me” forms) and using more student testimonials and videos.
UK
74% of public value international students when economic worth revealed
New research has found that people’s attitudes towards international students change when learning of their economic contribution and the jobs they generate. In a recent survey, only 12% of respondents wanted to see more international students in the country, but this doubled to 24% when they learned of the economic gains. Similarly, the 20% who wanted to see less international students in the country dropped to 13% when told of the economic value of international students.
FRANCE
French tech: A hot spot for entrepreneurs, 15 years in the making
Watch out Silicon Valley – the tech scene in France is gaining massive traction. Students from France’s world-leading business schools are now choosing tech over other job options, with one third of French students stating they would like to either found or join a start-up. The French talent pool is also impressive: Paris has over 134,000 professional developers, the second highest in Europe behind London, and 43% possess an MSc in Computer Science.
SOUTH KOREA
South Korean teens top in maths and science, but lack interest
South Korean students are excelling in science and mathematics, but the way the subjects are taught is not kindling interest in the students, a new report reveals. While South Korea placed fifth worldwide in the Program for International Student Assessment (PISA) 2015 science test, and first for maths, they ranked 26th and 28th (out of 35) in terms of interest. Professor Lee Joo-ho of the Korea Development Institute (KDI) says the disparity can be traced to the “learning by rote” method in the nation’s schools.
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Latest data shows continued growth in international enrolments
The latest full-year enrolment data confirms there were 92,580 international students enrolled with New Zealand education providers in 2025. This is an increase of 11 percent from the same period in 2024 and 80 percent of the pre-COVID peak.
ENZ’s Acting Chief Executive, Dr Linda Sissons, says the results reflect steady progress across the sector driven by the sustained effort of education providers and enabled by ENZ’s brand and promotional activity.
ENZ’s recent Global Brand Health and Awareness Survey found that 22 percent of prospective students place New Zealand in their top three study destinations. This strengthening preference is consistent with the growth we are seeing in international student enrolments.
“In a highly competitive global market, New Zealand’s high-quality education providers, great student experience and strong graduate outcomes are the factors that most influence student choice,” says Dr Sissons.
Universities have seen a 14 percent increase to 38,025, significantly exceeding 2024 levels. School enrolments grew by 10 percent to 20,155.
International enrolments in our primary, intermediate and secondary schools remain a key point of difference for New Zealand, offering an early pathway into our education system.
Outside of universities and schools, recovery across subsectors has been more uneven, with institutes of technology and polytechnics progressing at different rates. This reflects varied recovery across subsectors and markets.
“We are regularly assessing priority markets so we can understand where demand is growing and can direct our effort and resources toward markets with the greatest opportunity to support sustainable growth.”
China and India remain the top two countries for international student enrolment, at 34 percent and 14 percent respectively, followed by Japan (9 percent), South Korea (4 percent), Sri Lanka (4 percent), Germany (3 percent), the United States of America (3 percent), Nepal (3 percent), and the Philippines (3 percent).
“Strong growth was seen in a small number of new markets including Sri Lanka and Nepal. These markets have been factored into our market prioritisation and investment framework for 2026/27,” says Dr Sissons.
International students are studying across all regions of New Zealand. Auckland remains the largest centre, hosting around 55 percent of international students, followed by Canterbury and Waikato.
“Canterbury (10 percent), Auckland (14 percent) and Waikato (19 percent) experienced the strongest growth,” says Dr Sissons.
“Growth across regions reflects a sector that is rebuilding at pace and contributing to our local communities and economy.”
ENZ plays a key role in supporting the sector by providing market intelligence and insights to help providers understand trends in demand and make informed decisions in an increasingly competitive global market.
A webinar for interested stakeholders is being held at 12:30pm (NZT) on 19 May where ENZ’s Director of Insights and Performance, Marie Clark, will present the numbers and provide insights into each subsector and market.
Register for the webinar: https://events.teams.microsoft.com/event/db7275ad-de60-42ad-bb00-c0d46b7c2804@7fab8d82-1c85-4170-acbf-74e098fcca29.
Full enrolment data is available on ENZ’s Tableau public account as interactive dashboards and data tables.
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ISANA NZ to launch micro-course on student experience
The six-week online course will provide international education practitioners with key strategies and skills for supporting international students remaining in New Zealand and offering wraparound support for new students entering the country.
Established in 2001, ISANA: International Education Association NZ Inc is a member organisation that seeks to professionalise international education in New Zealand by offering professional development opportunities and creating a network of international education staff.
ISANA NZ has worked closely with ENZ and other Government agencies during the 2020 COVID-19 response, with a focus on student wellbeing.
“It is clear to us that specialist skills will be essential for effective wraparound support for international students and sustainable practice in a COVID-19 era. There is a need for a step-change in the professionalisation of practice to facilitate sector recovery,” ISANA NZ Executive Director,Chris Beard, says.
The International student experience micro-course is the first digital training opportunity ISANA NZ have developed. It usually runs in-person workshops; this micro-course was designed to comply with COVID-19 health guidelines.
International student experience: Orientation, integration and wellbeing begins 28 September 2020.
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How NauMai NZ helps us improve the international student experience
Background
NauMai NZ provides a digital home for international students who have chosen to study in New Zealand, and provide real-world information, support and expert resources to better enhance their student experience.
Since its launch in mid 2019, NauMai NZ has had over 220,000 users and 300,000 separate user sessions with an average bounce rate of 16 percent (very positive by industry standards). The NauMai NZ database has grown to over 8,700 students.
Our challenge this year has been to ensure NauMai NZ remains fit for purpose in the face of the extraordinary events of the COVID-19 pandemic.
The COVID-19 response
The COVID-19 crisis upended our personal and professional lives. International students, far from home had to grapple with a raft of new challenges.
In response, a dedicated NauMai NZ COVID-19 page was launched eight months ago. Written in plain English, it is regularly reviewed and pulls together government information directly relevant to international students in New Zealand.
To ensure reach to the large Chinese student cohort in the country, this page was also translated into simplified Chinese.
An associated Stay well, stay connected page was launched at the same time to support student wellbeing during lockdown and beyond. It provides context for likely emotional responses, provides proactive solutions and links to expert support resources. To date, these pages have been viewed over 60,000 times.
Throughout this challenging year, other content has continued to be developed and delivered, including:
- Dating, relationships and sex
- Sexual healthcare in New Zealand
- Managing your money (including information on gambling and where to find help)
- Help from your embassy or consulate
- Being LGBTQIA+ in New Zealand
Coming soon! Summer in NZ activities
New pages will support those international students remaining in New Zealand over the summer.
These pages will highlight a range of activity and opportunities, including:
- recreation activity across the country
- links to summer programmes that have been developed for international students, and
- information to support wellbeing and connection
On Saturday 31 October, ENZ will deliver a virtual fair (‘Your Great Kiwi Summer’) for students, providing tasters on a range of summer opportunities and signposting out to further information.
Subject experts, fellow international students and alumni from our Prime Minister’s Scholarships programmes will present on the day.
Being online will ensure equity of access to students across the country. Students will be able to register for the fair via the new Summer in NZ NauMai NZ pages.
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India to feature as Country of Honour at NZIEC KI TUA
The Country of Honour designation at NZIEC KI TUA celebrates New Zealand’s international education connections with partner countries and reflects one of the conference’s key values – hononga (connections).
ENZ’s Acting Chief Executive, Dr Linda Sissons, said ENZ is delighted to headline India at NZIEC KI TUA and build on the strong foundation of international education connections with partners in the country.
“Students from India are the second-largest group studying with New Zealand. We are enriched by the skills and research know-how that Indian students bring to our country. New Zealand has a number of valuable institutional and government-level partnerships that make for a strong, bilateral education relationship with India.
“We look forward to showcasing and celebrating these connections at NZIEC KI TUA 2024.”
ENZ’s Regional Director Asia (excluding China), Ben Burrowes, said having India feature as Country of Honour is a valuable opportunity for the international education sector to contribute to the conference programme with sessions that surface insights and learnings focused on India.
“New Zealand and India have such a broad education relationship, from student recruitment and student experience to partnerships on an institutional and governmental level. There’s much to surface and share by way of insights to continue forging our strong education ties.
“We look forward to collaborating with our sector colleagues to deliver a conference programme that showcases these connections and explores new partnerships moving forward.”
NZIEC KI TUA delegates can look forward to programme elements that explore and surface insights from New Zealand’s international education connections with India and also experience a few cultural delights during conference.
ENZ General Manager International, Lisa Futschek, and IIM Ahmedabad Director Prof Bharat Bhaskar sign an education cooperation arrangement during the NZ India Education Connect initiative in February.
Call for speaker proposals
ENZ is accepting speaker proposals for NZIEC KI TUA 2024. We welcome inspiring and engaging presenters on any topic relating to international education, especially our connections and partnerships with India.
Please submit your proposals by 30 April on this link.
Don’t miss earlybird registration pricing
Secure your earlybird registration price for NZIEC KI TUA 2024. There are two-day and one-day registration options available, alongside tickets to a gala dinner.
To find out more information about becoming an NZIEC KI TUA 2024 partner, email us nziec@enz.govt.nz
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From the CE: Introducing The Insight Story
We are planning to release The Insight Story quarterly as a useful and timely snapshot for members of the international education sector.
Overall, the data tells us New Zealand is well-positioned for change – despite the ongoing, devastating impact of COVID-19.
This first issue covers four broad topics that have been top of mind for international education practitioners over the past year: how New Zealand is moving from volume to value, perceptions of international education, the transformation of international education, and the current operating climate.
It shows good progress towards two key goals under the 2018 New Zealand International Education Strategy, which was developed with the sector.
In particular, it is heartening to see that from 2013 to 2019, we can see a real shift from a volume model of student attraction to one of value – the courses and levels of study are changing, and the type of education providers students are choosing is broader, too.
We’re also beginning to see more international students choosing to study in regional New Zealand, and particularly outside of Auckland city.
The majority of the data has already been released by the Government, including ENZ. However, this is the first ENZ publication to bring together the many strands of international education to paint a picture of this complex sector.
To read The Insight Story, head to MaiENZ. MaiENZ is a new way to access ENZ's digital services and was developed to give our industry partners easy, centralised access to our tools and services. It is free and quick to register for MaiENZ – it has a single sign-on, so one account gives you access to multiple tools.
Ehara taku toa I te toa takitahi, engari he toa takitini.
My strength is not that of a single warrior but that of many.
Ngā mihi,
Grant McPherson
Chief Executive Education New Zealand Manapou ki te Ao
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Upcoming webinar: New Zealand International Education Enrolments 2024
Webinar details
- Wednesday 30th July, 11:00am-12:00pm (UTC+12)
- Register here: New Zealand International Education Enrolments 2024
Following the recent launch of the International Education Going for Growth Plan, join this webinar with Marie Clark, Director Insights, Education New Zealand Manapou ki te Ao, to hear more about the 2024 international student enrolments.
The full-year 2024 international student enrolments saw New Zealand reach 72 percent of pre-pandemic levels seen in 2019, with most sub-sectors contributing to this growth. Primary and intermediate schools have experienced the strongest growth, and New Zealand universities and government-funded PTEs are now very close to meeting or exceeding their 2019 enrolment numbers.
During this session, Marie will take participants through the data, including total enrolment numbers by subsector, highlight emerging trends and will offer advice on how this information can be used in your organisational planning.
If you have something you would like us to specifically highlight or a question please email insights@enz.govt.nz by 5pm Monday 28 July.
