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• NZIEC KI TUA commits to CANIE Accord

  This will see the conference commit to taking urgent action to reduce greenhouse gas emissions and makes the conference part of a global network of international educators working toward that goal. 

  NZIEC KI TUA’s commitment to becoming a signatory to the CANIE Accord was announced at the closing plenary of NZIEC KI TUA 2023. Additionally, a piece of artwork created by the delegates during the two-day conference, demonstrating the sector’s commitment towards the United Nations Sustainable Development Goals, was presented to CANIE Oceania President Ainslie Moore and co-founder and a global board member of CANIE Dr Pii-Tuulia Nikula.   

  Signing the CANIE Accord means NZIEC KI TUA is committed to actions such as replacing printing and shipping marketing materials with digital marketing technologies, account for greenhouse gas emissions from attendees, and advocate for accelerated climate action within Signatory’s own organisation and with other stakeholders within their sphere of influence. 

  Learn more about New Zealand’s approach to sustainability and climate action in international education at NZIEC KI TUA 2024, register today: https://www.nziec.co.nz/registration  

  Check out the full programme here: https://www.nziec.co.nz/programme  

  You too, can become a signatory to the CANIE Accord, join the sector-wide initiative to commit to responsible stewardship of the planet and join the global network of international educators working toward that goal. It’s free to become a signatory, check this link. 

• Education story

  What are the experiences of New Zealand education you wish others could immediately see and understand?

  To help share the story of what makes New Zealand unique, Education New Zealand has developed the New Zealand Education Brand Story.

  Launched tonight at the New Zealand International Education Conference 2013 in Christchurch by the Minister for Tertiary Education, Skills and Employment, Steven Joyce, the New Zealand Education Brand Story is a suite of resources you can use to share the distinctive benefits of New Zealand education in an emotionally engaging and inspiring way.

  The central messages – all focused around the concept of ‘new’ and being open to the new – are articulated in a captivating two-minute video and associated marketing resources including photographs, logos, branded templates and presentations that you can use when marketing your institution, business, region or the country as a whole.

  The idea behind developing these marketing resources is that by first building awareness of New Zealand education internationally – who we are, what we stand for and what we offer as a country – it will pave the way for you to introduce your school, university, business or institution and its distinctive strengths in more detail.

  You can access these resources through a new marketing toolkit – The Brand Lab.

   Register online now, at no cost, to have access to these resources which include:

  • A photo library – including hundreds of images specific to education in New Zealand

  • The New Zealand Education Brand Story video – helping you tell the New Zealand Education Brand Story in an expressive and engaging way

  • Web banners, online ads and social media posts – content you can readily use on the many digital platforms available across the world

  • Event signage, brochures and publications – branded resources and content to boost your marketing efforts

  • Branded templates – put your information in to our branded templates, clearly identifying them as part of the wider ‘ThinkNew’ brand family

  We encourage you to sign up to our International Education Newsletter to receive updates about new materials as they are added to The Brand Lab over time. 

• Think New enters India

  India is currently the second largest and fastest growing source of international students to New Zealand. Education New Zealand (ENZ) is looking to build on this positive momentum with a new marketing campaign. 

  While New Zealand is well known in India for cricket, tourism and to some extent movies such as The Lord of the Rings and The Hobbit, there is still work to do to improve awareness of New Zealand as a high quality education destination.

  Kathryn McCarrison, General Manager Marketing and Channel Development, says: “Those who know New Zealand like New Zealand but there is a lack of awareness about us as a high quality international study destination. This campaign aims to help fill this knowledge gap.”

  The campaign challenges prospective students who are already thinking about study abroad options to take the next step and convert their general interest in New Zealand into active consideration.

  Visitors who register their interest in studying in New Zealand on the Education New Zealand (ENZ) campaign website will be contacted by a pool of New Zealand specialist education agents who can provide more information about the courses, the criteria and support with the application process.

  Popular Indian Premier League (IPL) coach of the Chennai Super Kings and former New Zealand cricket captain Stephen Fleming is fronting the awareness raising campaign.  By expressing interest, prospective students will be automatically “in to win” an exclusive dinner date with Stephen Fleming. Fleming’s team is having a great IPL season and he is highly regarded in Indian as among the best captains the Black Caps ever had.

  “The New Zealand tertiary education sector has a huge range of programmes available. As well as being specialists in a number of areas we also offer niche and vocational courses which are less developed in other countries so New Zealand really stands out from the crowd.

  “We want to continue to grow the number of high quality Indian students studying in New Zealand and for them to secure meaningful jobs, particularly in industries experiencing skill shortages such as I.T, Engineering, Agriculture and Forestry and Construction. We hope that this campaign will help us to achieve this goal,” Kathryn says.

  ENZ is working with ten of the top Indian agencies on this campaign. These agencies will amplify the campaign messages through their own networks, reaching many thousands more students.

  The campaign will run from 12 May to the end of June, building on a strong public relations strategy that ENZ has been running in India since October 2013.

  View the campaign website

• Indian students create their future in Wellington

  Brook Pannell, WREDA’s Talent, Skills and Education Manager, said although India is Wellington’s second largest source of international students, awareness of Wellington as an outstanding education destination in India remains low.

  “The Create Your Future campaign is a step towards changing this perception and opening up the Indian international student market for Wellington,” said Brook.

  “The video campaign uses Facebook to target 16 – 25-year-old tertiary students interested in creative and tech programmes who live in the regions of Chennai, Delhi, Mumbai, Bangalore, Kochi, Pune and Kolkata.”

  The Create Your Future video follows an Indian student in Wellington as she starts her day in a student flat, heads off to university to meet friends and attend classes, gain work experience and graduate. 

  

  At the end of the video, potential students can register for a series of emails outlining more details about studying in Wellington.

  “Research shows that Indian students are particularly interested in studying in a city that feels global, is safe and clean and has strong work pathways.

  “The Create Your Future campaign ticks the right boxes by showing off Wellington’s creative opportunities to potential students and highlighting what Wellington’s safe, inclusive environment can offer them.

  There were 715 Indian fee-paying students enrolled for study in Wellington in 2016.

• Brazil to headline NZIEC as Country of Honour

  ENZ has joined with the Brazilian Embassy in Wellington to bring to life the partnership, which celebrates the growing education connections between New Zealand and Brazil.

  Lisa Futschek, ENZ Regional Director Americas and Europe, said ENZ is excited to showcase Brazil this year.

  “As the largest student recruitment market in Latin America and with momentum growing, Brazil is an important diversification market for New Zealand’s international education industry.

  “Moreover, conference participants will revel in tasters of Brazil’s vibrant music and cuisine culture!”

  Paulo Camargo, Ambassador of Brazil in New Zealand, is delighted to see Brazil featured as the Country of Honour at NZIEC 2018.

  “Every year, thousands of Brazilians come to New Zealand to study across a variety of sectors. I also see a growing interest of New Zealand students going to Brazilian universities. In the process, this exchange builds one of the best foundations for the strong relationship between two countries: the human ties of friendship and understanding.

  “Brazil and New Zealand share many values and have great potential to enhance educational cooperation. I look forward to working with Education New Zealand to turn 2018 into a landmark for our two-way partnership."

  

  Be sure to soak up some of the sights and sounds of Brazil at NZIEC 2018

  Last year, almost 3,600 Brazilian students studied in New Zealand. Engagement with Brazilian institutions is also increasing due in part to the Prime Minister’s Scholarships for Latin America and the funding offered to help internationalise Brazil’s postgraduate departments.

  In March this year, five New Zealand universities participated in the Brazil/New Zealand Academic Cooperation Forum designed to enhance collaboration and research linkages at postgraduate level.

  The Country of Honour designation at NZIEC celebrates and showcases New Zealand’s international education connections with partner countries.

  NZIEC delegates can look forward to engaging with the team from the Brazilian Embassy at its booth in the Expo Hall – and experience a few delights during conference.

  NZIEC 70% sold out!

  With fewer than a third of places left at NZIEC 2018, make sure you book your ticket soon. Register today at www.nziec.co.nz

  

   

   

• Boost to long-term education partnerships in China

  The arrangement will enable participating New Zealand universities and ITPs to form long-term partnerships with Chinese institutions in a key subject area to invest in, develop and deliver new joint programmes. 

  The arrangement was signed between the New Zealand Government-to-Government Partnerships Office (G2G), China’s Ministry of Education and the National Center for Schooling Development (CSDP), the only governance organisation that establishes standards and evaluates education systems in more than 1000 higher education institutions in China.

  Specifically, it will allow participating New Zealand tertiary institutions to formally register and participate in China’s International Higher Standard Application-Oriented Institutions Programme.

  ENZ’s Regional Director – China & North Asia, Adele Bryant, said the arrangement is a win-win for New Zealand and China. 

  “New Zealand institutions can participate in the development of China’s higher education system as well as benefit from a new future channel of good quality Chinese students.”

  To date, five New Zealand tertiary institutions including AUT, Otago Polytechnic, Weltec & Whitireia, Wintec and Ara Institute of Canterbury have participated in this arrangement.

  CSDP is also cooperating with education institutions in the USA, United Kingdom, Ireland, Finland, the Netherlands and Australia.

  In September, CSDP’s representatives will visit New Zealand to hold a workshop with the participating New Zealand institutions and undertake site visits of their campuses.

  Interested universities or ITPs can contact ENZ’s International Market Manager – China, Ross Fisher, at ross.fisher@enz.govt.nz.  

• Six million students look to NZ's teachers in digital campaign

  On 8 October, ENZ launched Future Proof 2.0, the second iteration of its successful “Future Proof” marketing campaign from earlier this year, which raised awareness of New Zealand’s #1 ranking in the Economist Intelligence Unit’s Worldwide Educating for the Future Index.

  Philippa Brown, ENZ’s International Digital Content Manager, said the new campaign aims to personalise the ranking by showcasing the teachers and academics who make New Zealand’s education system world leading.

  “Brand research has shown that teacher quality is an important factor in decision making – so the campaign’s central message is: Our teachers lead the world in preparing students for the future.

  “By creating campaign videos, profiles and photos of our teachers and the ways they work to encourage and challenge their students, we hope to attract more international students seeking that same learning environment.”

  The campaign will run over eight weeks across 14 of ENZ’s strategic markets, and has already reached over six million students and attracted close to 4,000 to sign up to our database.

  “These prospective students receive a series of emails that further tell New Zealand’s education story and encourage them to register for My StudyNZ, where they can find study programmes aligned to their interests, and connect directly with New Zealand institutions and agents.

  “Future Proof 2.0 offers a fantastic opportunity for New Zealand providers to increase the impact of their own marketing by aligning their activities with the campaign. For example, they can highlight their region’s or institution’s teachers while the campaign is running.”

  Providers can access free Future Proof 2.0 assets in The Brand Lab, including videos, imagery and other content.

  Click here for more detailed information on the campaign approach, key messages and how you can make the most of this campaign.

• Kiwi educational publishers promote NZ at Frankfurt fair

  Running over five days in early October, the Frankfurt Book Fair saw publishers, agents and authors from all over the world converge to deal in rights and talk books, with many opportunities to forge new publishing relationships. 

  This year, nine publishers from commercial and educational areas of New Zealand publishing shared the collective stand under the PANZ (Publishers Association of New Zealand) banner, with ENZ proudly sponsoring Dame Wendy Pye, Sunshine Publishing; Tracy Strudley, Global Education Systems Ltd; and Nicola Smith, Essential Resources. 

  New Zealand publishers have steadily cemented a firm and respected place at the fair, riding high on the back of being Guest of Honour in 2012. 

  PANZ President and Publisher at Oratia Media, Peter Dowling said the support from Creative New Zealand and Education New Zealand has helped them to promote New Zealand literature and educational publishing internationally.

  “With help from these two agencies, we’ve worked hard to expand New Zealand’s global presence over the last year, adding two new book fairs to our roster alongside Frankfurt — the Bologna Children’s Book Fair in March, and the Guadalajara International Book Fair in November.”

  For many educational publishers, these fairs are key platforms to launch globally. To help educational publishers prepare for these opportunities PANZ, supported by ENZ, will host a free networking lunch and workshop in Auckland focussing on export rights. This will be a valuable opportunity for educational publishers interested in extending their international reach, and is open to non-PANZ Members.

  Register here. 

  If you’re interested in the global opportunities for educational publishing, please connect with PANZ at admin@publishers.org.nz or with ENZ’s Business Development Manager Annabel Robertson at Annabel.Robertson@enz.govt.nz

   

• APAC TVET Forum registrations go live

  Education New Zealand Manapou ki te Ao (ENZ) is excited to be hosting this virtual forum in partnership with Skills Consulting Group and Te Pūkenga – New Zealand Institute of Skills and Technology.

  This year’s forum theme Reshape – Rethink – Reset reflects the need to ensure the sustainability of workforces through innovation and skill building. The world of work is changing rapidly, so the upskilling and retraining of workers throughout the Asia Pacific region is more important than ever.

  APAC TVET provides an opportunity to share knowledge and insights on best practice across the region.  Participants will hear from sector leaders and practitioners throughout government, business, and education. There will be opportunities for learning, discussion, and networking.

  The wide-ranging programme features topics such as:  

  • Solving skills shortages in a global community 
  • Youth employment and lifelong learning
  • Skills for tomorrow and the credentials required 
  • Reimagining work: Digital transformation  
  • Inclusive systems that bridge the gender gap and promote diversity 
  • Embedding sustainability in vocational education

  Speakers are drawn from across the region, and include:  

  • Grant McPherson, Chief Executive – Education New Zealand 
  • Leon Fourie, Chair International Working Group – Te Pūkenga
  • Khun Phornvit Phacharintanakul, Senior Vice President – CP Group (Thailand) 
  • Akustina Morni, Senior Advisor – International Organisation of Employers (Brunei)
  • Dr Rohit Kishore, Director – Fiji Higher Education Commission
  • Kameli Batiweti, Chief Executive Officer – Fiji Commerce & Employers Federation
  • Dee Halil, Datacenter Region Expansion Skills Program Manager – Microsoft
  • Frances Valintine, Founder/Chief Executive Officer - The Mind Lab Tech Futures Lab
  • Professor Chan Lee, Seoul National University (South Korea) 
  • Afiq Redzuan, Group Chief Executive Officer – Multimedia Technology Enhancement Operations (Malaysia)

  All main APAC TVET Forum sessions will offer synchronous translation in four languages: Mandarin, English, Bahasa Indonesia, and Vietnamese.

  For more information and to register visit www.apactvetforum.com

• Europe market update for secondary schools

  As the sector rebuilds capability and welcomes international students back to New Zealand, this session will provide valuable information to secondary school staff wanting to refresh their knowledge or learn more about working with education agents and recruiting school students in Europe.

  We are hosting one 1.5-hour Zoom session on Thursday 16 March from 3.30-5.00pm NZT.

  The session will introduce schools to ENZ’s Europe team, provide an update on the market, and have guest speakers on hand to share their experiences of working in Europe.

  In previous years, many students from Germany, France and Italy have travelled to New Zealand on student exchanges, seeking new experiences at New Zealand high schools. These countries are a priority focus for ENZ staff based in Europe.

  In 2019, 1855 German students, 406 Italian students, and 370 French students spent time studying in New Zealand high schools. At least 66% of German international students were enrolled in schools in 2020, making this the largest subsector for Germany students.

  Register for the session here.

  Visit IntelliLab here to learn more about the Europe market.