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Indian students create their future in Wellington
Brook Pannell, WREDA’s Talent, Skills and Education Manager, said although India is Wellington’s second largest source of international students, awareness of Wellington as an outstanding education destination in India remains low.
“The Create Your Future campaign is a step towards changing this perception and opening up the Indian international student market for Wellington,” said Brook.
“The video campaign uses Facebook to target 16 – 25-year-old tertiary students interested in creative and tech programmes who live in the regions of Chennai, Delhi, Mumbai, Bangalore, Kochi, Pune and Kolkata.”
The Create Your Future video follows an Indian student in Wellington as she starts her day in a student flat, heads off to university to meet friends and attend classes, gain work experience and graduate.
At the end of the video, potential students can register for a series of emails outlining more details about studying in Wellington.
“Research shows that Indian students are particularly interested in studying in a city that feels global, is safe and clean and has strong work pathways.
“The Create Your Future campaign ticks the right boxes by showing off Wellington’s creative opportunities to potential students and highlighting what Wellington’s safe, inclusive environment can offer them.
There were 715 Indian fee-paying students enrolled for study in Wellington in 2016.
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Brazil to headline NZIEC as Country of Honour
ENZ has joined with the Brazilian Embassy in Wellington to bring to life the partnership, which celebrates the growing education connections between New Zealand and Brazil.
Lisa Futschek, ENZ Regional Director Americas and Europe, said ENZ is excited to showcase Brazil this year.
“As the largest student recruitment market in Latin America and with momentum growing, Brazil is an important diversification market for New Zealand’s international education industry.
“Moreover, conference participants will revel in tasters of Brazil’s vibrant music and cuisine culture!”
Paulo Camargo, Ambassador of Brazil in New Zealand, is delighted to see Brazil featured as the Country of Honour at NZIEC 2018.
“Every year, thousands of Brazilians come to New Zealand to study across a variety of sectors. I also see a growing interest of New Zealand students going to Brazilian universities. In the process, this exchange builds one of the best foundations for the strong relationship between two countries: the human ties of friendship and understanding.
“Brazil and New Zealand share many values and have great potential to enhance educational cooperation. I look forward to working with Education New Zealand to turn 2018 into a landmark for our two-way partnership."
Be sure to soak up some of the sights and sounds of Brazil at NZIEC 2018
Last year, almost 3,600 Brazilian students studied in New Zealand. Engagement with Brazilian institutions is also increasing due in part to the Prime Minister’s Scholarships for Latin America and the funding offered to help internationalise Brazil’s postgraduate departments.
In March this year, five New Zealand universities participated in the Brazil/New Zealand Academic Cooperation Forum designed to enhance collaboration and research linkages at postgraduate level.
The Country of Honour designation at NZIEC celebrates and showcases New Zealand’s international education connections with partner countries.
NZIEC delegates can look forward to engaging with the team from the Brazilian Embassy at its booth in the Expo Hall – and experience a few delights during conference.
NZIEC 70% sold out!
With fewer than a third of places left at NZIEC 2018, make sure you book your ticket soon. Register today at www.nziec.co.nz
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Boost to long-term education partnerships in China
The arrangement will enable participating New Zealand universities and ITPs to form long-term partnerships with Chinese institutions in a key subject area to invest in, develop and deliver new joint programmes.
The arrangement was signed between the New Zealand Government-to-Government Partnerships Office (G2G), China’s Ministry of Education and the National Center for Schooling Development (CSDP), the only governance organisation that establishes standards and evaluates education systems in more than 1000 higher education institutions in China.
Specifically, it will allow participating New Zealand tertiary institutions to formally register and participate in China’s International Higher Standard Application-Oriented Institutions Programme.
ENZ’s Regional Director – China & North Asia, Adele Bryant, said the arrangement is a win-win for New Zealand and China.
“New Zealand institutions can participate in the development of China’s higher education system as well as benefit from a new future channel of good quality Chinese students.”
To date, five New Zealand tertiary institutions including AUT, Otago Polytechnic, Weltec & Whitireia, Wintec and Ara Institute of Canterbury have participated in this arrangement.
CSDP is also cooperating with education institutions in the USA, United Kingdom, Ireland, Finland, the Netherlands and Australia.
In September, CSDP’s representatives will visit New Zealand to hold a workshop with the participating New Zealand institutions and undertake site visits of their campuses.
Interested universities or ITPs can contact ENZ’s International Market Manager – China, Ross Fisher, at ross.fisher@enz.govt.nz.
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Six million students look to NZ's teachers in digital campaign
On 8 October, ENZ launched Future Proof 2.0, the second iteration of its successful “Future Proof” marketing campaign from earlier this year, which raised awareness of New Zealand’s #1 ranking in the Economist Intelligence Unit’s Worldwide Educating for the Future Index.
Philippa Brown, ENZ’s International Digital Content Manager, said the new campaign aims to personalise the ranking by showcasing the teachers and academics who make New Zealand’s education system world leading.
“Brand research has shown that teacher quality is an important factor in decision making – so the campaign’s central message is: Our teachers lead the world in preparing students for the future.
“By creating campaign videos, profiles and photos of our teachers and the ways they work to encourage and challenge their students, we hope to attract more international students seeking that same learning environment.”
The campaign will run over eight weeks across 14 of ENZ’s strategic markets, and has already reached over six million students and attracted close to 4,000 to sign up to our database.
“These prospective students receive a series of emails that further tell New Zealand’s education story and encourage them to register for My StudyNZ, where they can find study programmes aligned to their interests, and connect directly with New Zealand institutions and agents.
“Future Proof 2.0 offers a fantastic opportunity for New Zealand providers to increase the impact of their own marketing by aligning their activities with the campaign. For example, they can highlight their region’s or institution’s teachers while the campaign is running.”
Providers can access free Future Proof 2.0 assets in The Brand Lab, including videos, imagery and other content.
Click here for more detailed information on the campaign approach, key messages and how you can make the most of this campaign.
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Kiwi educational publishers promote NZ at Frankfurt fair
Running over five days in early October, the Frankfurt Book Fair saw publishers, agents and authors from all over the world converge to deal in rights and talk books, with many opportunities to forge new publishing relationships.
This year, nine publishers from commercial and educational areas of New Zealand publishing shared the collective stand under the PANZ (Publishers Association of New Zealand) banner, with ENZ proudly sponsoring Dame Wendy Pye, Sunshine Publishing; Tracy Strudley, Global Education Systems Ltd; and Nicola Smith, Essential Resources.
New Zealand publishers have steadily cemented a firm and respected place at the fair, riding high on the back of being Guest of Honour in 2012.
PANZ President and Publisher at Oratia Media, Peter Dowling said the support from Creative New Zealand and Education New Zealand has helped them to promote New Zealand literature and educational publishing internationally.
“With help from these two agencies, we’ve worked hard to expand New Zealand’s global presence over the last year, adding two new book fairs to our roster alongside Frankfurt — the Bologna Children’s Book Fair in March, and the Guadalajara International Book Fair in November.”
For many educational publishers, these fairs are key platforms to launch globally. To help educational publishers prepare for these opportunities PANZ, supported by ENZ, will host a free networking lunch and workshop in Auckland focussing on export rights. This will be a valuable opportunity for educational publishers interested in extending their international reach, and is open to non-PANZ Members.
If you’re interested in the global opportunities for educational publishing, please connect with PANZ at admin@publishers.org.nz or with ENZ’s Business Development Manager Annabel Robertson at Annabel.Robertson@enz.govt.nz
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APAC TVET Forum registrations go live
Education New Zealand Manapou ki te Ao (ENZ) is excited to be hosting this virtual forum in partnership with Skills Consulting Group and Te Pūkenga – New Zealand Institute of Skills and Technology.
This year’s forum theme Reshape – Rethink – Reset reflects the need to ensure the sustainability of workforces through innovation and skill building. The world of work is changing rapidly, so the upskilling and retraining of workers throughout the Asia Pacific region is more important than ever.
APAC TVET provides an opportunity to share knowledge and insights on best practice across the region. Participants will hear from sector leaders and practitioners throughout government, business, and education. There will be opportunities for learning, discussion, and networking.
The wide-ranging programme features topics such as:
- Solving skills shortages in a global community
- Youth employment and lifelong learning
- Skills for tomorrow and the credentials required
- Reimagining work: Digital transformation
- Inclusive systems that bridge the gender gap and promote diversity
- Embedding sustainability in vocational education
Speakers are drawn from across the region, and include:
- Grant McPherson, Chief Executive – Education New Zealand
- Leon Fourie, Chair International Working Group – Te Pūkenga
- Khun Phornvit Phacharintanakul, Senior Vice President – CP Group (Thailand)
- Akustina Morni, Senior Advisor – International Organisation of Employers (Brunei)
- Dr Rohit Kishore, Director – Fiji Higher Education Commission
- Kameli Batiweti, Chief Executive Officer – Fiji Commerce & Employers Federation
- Dee Halil, Datacenter Region Expansion Skills Program Manager – Microsoft
- Frances Valintine, Founder/Chief Executive Officer - The Mind Lab Tech Futures Lab
- Professor Chan Lee, Seoul National University (South Korea)
- Afiq Redzuan, Group Chief Executive Officer – Multimedia Technology Enhancement Operations (Malaysia)
All main APAC TVET Forum sessions will offer synchronous translation in four languages: Mandarin, English, Bahasa Indonesia, and Vietnamese.
For more information and to register visit www.apactvetforum.com
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Europe market update for secondary schools
As the sector rebuilds capability and welcomes international students back to New Zealand, this session will provide valuable information to secondary school staff wanting to refresh their knowledge or learn more about working with education agents and recruiting school students in Europe.
We are hosting one 1.5-hour Zoom session on Thursday 16 March from 3.30-5.00pm NZT.
The session will introduce schools to ENZ’s Europe team, provide an update on the market, and have guest speakers on hand to share their experiences of working in Europe.
In previous years, many students from Germany, France and Italy have travelled to New Zealand on student exchanges, seeking new experiences at New Zealand high schools. These countries are a priority focus for ENZ staff based in Europe.
In 2019, 1855 German students, 406 Italian students, and 370 French students spent time studying in New Zealand high schools. At least 66% of German international students were enrolled in schools in 2020, making this the largest subsector for Germany students.
Register for the session here.
Visit IntelliLab here to learn more about the Europe market.
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Step up to the World, Tū māia ki te ao, a forum on global citizenship education, 11-13 September
Educators, those who work in education or anyone with a keen interest in growing their understanding of Global Citizenship Education are invited to attend this free forum. The forum aims to bring individuals and organisations together and share some of the wonderful work being done in the education sector while also looking at how we can collaborate and champion each other's workstreams in the future.
The forum will also support participants to:
- Understand Global Citizenship Education (GCED)
- Explore ways to honour our commitment to Te Tiriti o Waitangi through GCED
- Make links between key frameworks and strategies and the New Zealand context
- Explore the role of GCED in Asia-Pacific contexts and in international education
- Connect and share best practice with local and international experts and practitioners
You can register your interest for the event via this form here: https://forms.gle/NiBTqGxAzt9P2VrY8 or by sending an email to: tyler.tekiri@enz.govt.nz
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Reminder: Step up to the World, Tū māia ki te ao, a forum on global citizenship education, 11-13 September
Educators, those who work in education and anyone with a keen interest in growing their understanding of Global Citizenship Education (GCED) are invited to attend this free forum. The forum aims to bring individuals and organisations together to share some of the wonderful work being done in the education sector to support global citizenship for learners, while also looking at how we can collaborate and champion each other's work in the future.
The forum will also support participants to:
- Understand GCED
- Explore ways to honour Te Tiriti o Waitangi through GCED
- Make links between key frameworks and strategies and the Aotearoa New Zealand context
- Explore the role of GCED in Asia-Pacific contexts and in international education
- Connect and share best practice with local and international experts and practitioners
You can register your interest for the event via this form here: https://forms.gle/NiBTqGxAzt9P2VrY8
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ENZ roadshow heading to South America in 2025!
The South American region has significant potential to grow international student numbers to New Zealand. ENZ is excited to help facilitate this growth with a series of agent-facing events in Bogota, Colombia, São Paulo, Brazil, and Santiago, Chile.
Representatives from all New Zealand's education subsectors are invited to participate, with New Zealand Private Training Establishments (PTEs) and English Language Schools (ELS) particularly encouraged, seeing as both subsectors have been identified as having significant opportunities for growth in this region in ENZ's 2024/25 Business Plan.
The events offer New Zealand providers the opportunity to deliver presentations to local education agents, meet with them one-on-one, and network at a closing function.
ENZ's Director of Engagement for Latin America, Javiera Visedo, said that these seminars will offer a great opportunity for New Zealand institutions to reconnect with high performing South American education agents.
“In 2023, we had 3,124 students from Latin America studying in New Zealand which is a 68% increase from 2022 but a long way off pre-Covid levels,” said Javiera.
She added “in organising this series of events for early next year, we want to to keep facilitating the ongoing connection of New Zealand’s providers with key agents in the region, putting New Zealand front of mind as they assist students in their international study decision making processes".
Any education providers who are interested in receiving more information about the events and register to attend, can do so here - https://enzevents.eventsair.com/EduNZ/2025-south-america-roadshow/info.