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Agents get a taste of ENZ’s ‘Future of Sustainable Food’ pilot at ICEF ANZA 2024
Over 50 international education agents at the ICEF ANZA workshop held in Ōtautahi Christchurch from 22 to 24 April experienced Education New Zealand Manapou ki te Ao's (ENZ) education pathways prototype (Stage 1). The prototype was designed to introduce students to the huge global opportunity around sustainable food design and production, and the world-leading education pathways from New Zealand institutions that can open employment doors into a wide range of exciting careers.
“In New Zealand, you can learn from top experts and study in the heart of where food is grown, technology is advanced, and industry opportunities abound."
This pilot came about in response to agents’ demand for more information about what expertise sets New Zealand apart from other destinations and makes a New Zealand education unique.
An education agent from Australia trials the ‘Future of Sustainable Food’ prototype at the ICEF ANZA conference held in Ōtautahi Christchurch last month.
To develop the pilot, ENZ worked with Jix Reality – a Christchurch-based tech company headed up by an ex-international student to New Zealand – using virtual reality to provide an immersive and engaging experience, including examples of real New Zealand study environments. The user journey involved a visualisation of the full breadth of the food production value chain, illustrating how this goes well beyond agriculture to encompass other domains and careers such as food engineering, value chain management and marketing. The experience went on to highlight New Zealand’s credentials as one of the world’s top food developers and exporters, and allowed the user to browse relevant study programmes and consider which one could lead them to their desired future career.
Jix Reality Founder, Sakthi Ranganathan, (right) is seen here demonstrating the sustainable food production narrative on an interactive table with an education agent from Kenya.
ENZ’s General Manager Sector Engagement and Innovation, Wendy Kerr, was on hand at the workshop to talk to the agents and collect feedback via a survey. Wendy said that the results were very clear – agents agreed almost unanimously that the prototype provided new and useful information about New Zealand’s strengths, study pathways for students and future employment opportunities in this field.
“92% also confirmed that this experience made it more likely that they would recommend New Zealand as a study destination.
“One agent said that they think it is a great tool to market New Zealand as students can see their future and make informed decisions while another told me that it was a great experience and the tech and approach is ahead of its time,” added Wendy.
ICEF ANZA Chief Executive, Markus Badde, trialled the VR experience and is pictured here providing his feedback to Jix Reality Founder, Sakthi Ranganathan, and ENZ’s GM Sector Engagement and Innovation, Wendy Kerr.
Attending education providers also had the opportunity to try the prototype, one describing it as “a wonderful virtual reality marketing tool which is of enormous value to agents, schools and service providers. A great investment and even better you have used a Christchurch based company to develop it.”
This pilot forms part of ENZ’s Innovation and Growth programme, seeking new ways to support the diversification and growth of the international education sector. The next stage for the pilot will be for ENZ’s Innovation and Growth team to use the feedback collected to develop the prototype further. It will then be turned into a marketing tool that is more accessible, informative and scalable for agents to use with students.
If you’d like to help us with beta testing or contribute content to future stages please register your interest with tim.brown@enz.govt.nz.
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NZIEC KI TUA commits to CANIE Accord
This will see the conference commit to taking urgent action to reduce greenhouse gas emissions and makes the conference part of a global network of international educators working toward that goal.
NZIEC KI TUA’s commitment to becoming a signatory to the CANIE Accord was announced at the closing plenary of NZIEC KI TUA 2023. Additionally, a piece of artwork created by the delegates during the two-day conference, demonstrating the sector’s commitment towards the United Nations Sustainable Development Goals, was presented to CANIE Oceania President Ainslie Moore and co-founder and a global board member of CANIE Dr Pii-Tuulia Nikula.
Signing the CANIE Accord means NZIEC KI TUA is committed to actions such as replacing printing and shipping marketing materials with digital marketing technologies, account for greenhouse gas emissions from attendees, and advocate for accelerated climate action within Signatory’s own organisation and with other stakeholders within their sphere of influence.
Learn more about New Zealand’s approach to sustainability and climate action in international education at NZIEC KI TUA 2024, register today: https://www.nziec.co.nz/registration
Check out the full programme here: https://www.nziec.co.nz/programme
You too, can become a signatory to the CANIE Accord, join the sector-wide initiative to commit to responsible stewardship of the planet and join the global network of international educators working toward that goal. It’s free to become a signatory, check this link.
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Education story
What are the experiences of New Zealand education you wish others could immediately see and understand?
To help share the story of what makes New Zealand unique, Education New Zealand has developed the New Zealand Education Brand Story.
Launched tonight at the New Zealand International Education Conference 2013 in Christchurch by the Minister for Tertiary Education, Skills and Employment, Steven Joyce, the New Zealand Education Brand Story is a suite of resources you can use to share the distinctive benefits of New Zealand education in an emotionally engaging and inspiring way.
The central messages – all focused around the concept of ‘new’ and being open to the new – are articulated in a captivating two-minute video and associated marketing resources including photographs, logos, branded templates and presentations that you can use when marketing your institution, business, region or the country as a whole.
The idea behind developing these marketing resources is that by first building awareness of New Zealand education internationally – who we are, what we stand for and what we offer as a country – it will pave the way for you to introduce your school, university, business or institution and its distinctive strengths in more detail.
You can access these resources through a new marketing toolkit – The Brand Lab.
Register online now, at no cost, to have access to these resources which include:
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A photo library – including hundreds of images specific to education in New Zealand
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The New Zealand Education Brand Story video – helping you tell the New Zealand Education Brand Story in an expressive and engaging way
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Web banners, online ads and social media posts – content you can readily use on the many digital platforms available across the world
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Event signage, brochures and publications – branded resources and content to boost your marketing efforts
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Branded templates – put your information in to our branded templates, clearly identifying them as part of the wider ‘ThinkNew’ brand family
We encourage you to sign up to our International Education Newsletter to receive updates about new materials as they are added to The Brand Lab over time.
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Think New enters India
India is currently the second largest and fastest growing source of international students to New Zealand. Education New Zealand (ENZ) is looking to build on this positive momentum with a new marketing campaign.
While New Zealand is well known in India for cricket, tourism and to some extent movies such as The Lord of the Rings and The Hobbit, there is still work to do to improve awareness of New Zealand as a high quality education destination.
Kathryn McCarrison, General Manager Marketing and Channel Development, says: “Those who know New Zealand like New Zealand but there is a lack of awareness about us as a high quality international study destination. This campaign aims to help fill this knowledge gap.”
The campaign challenges prospective students who are already thinking about study abroad options to take the next step and convert their general interest in New Zealand into active consideration.
Visitors who register their interest in studying in New Zealand on the Education New Zealand (ENZ) campaign website will be contacted by a pool of New Zealand specialist education agents who can provide more information about the courses, the criteria and support with the application process.
Popular Indian Premier League (IPL) coach of the Chennai Super Kings and former New Zealand cricket captain Stephen Fleming is fronting the awareness raising campaign. By expressing interest, prospective students will be automatically “in to win” an exclusive dinner date with Stephen Fleming. Fleming’s team is having a great IPL season and he is highly regarded in Indian as among the best captains the Black Caps ever had.
“The New Zealand tertiary education sector has a huge range of programmes available. As well as being specialists in a number of areas we also offer niche and vocational courses which are less developed in other countries so New Zealand really stands out from the crowd.
“We want to continue to grow the number of high quality Indian students studying in New Zealand and for them to secure meaningful jobs, particularly in industries experiencing skill shortages such as I.T, Engineering, Agriculture and Forestry and Construction. We hope that this campaign will help us to achieve this goal,” Kathryn says.
ENZ is working with ten of the top Indian agencies on this campaign. These agencies will amplify the campaign messages through their own networks, reaching many thousands more students.
The campaign will run from 12 May to the end of June, building on a strong public relations strategy that ENZ has been running in India since October 2013.
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Indian students create their future in Wellington
Brook Pannell, WREDA’s Talent, Skills and Education Manager, said although India is Wellington’s second largest source of international students, awareness of Wellington as an outstanding education destination in India remains low.
“The Create Your Future campaign is a step towards changing this perception and opening up the Indian international student market for Wellington,” said Brook.
“The video campaign uses Facebook to target 16 – 25-year-old tertiary students interested in creative and tech programmes who live in the regions of Chennai, Delhi, Mumbai, Bangalore, Kochi, Pune and Kolkata.”
The Create Your Future video follows an Indian student in Wellington as she starts her day in a student flat, heads off to university to meet friends and attend classes, gain work experience and graduate.
At the end of the video, potential students can register for a series of emails outlining more details about studying in Wellington.
“Research shows that Indian students are particularly interested in studying in a city that feels global, is safe and clean and has strong work pathways.
“The Create Your Future campaign ticks the right boxes by showing off Wellington’s creative opportunities to potential students and highlighting what Wellington’s safe, inclusive environment can offer them.
There were 715 Indian fee-paying students enrolled for study in Wellington in 2016.
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Brazil to headline NZIEC as Country of Honour
ENZ has joined with the Brazilian Embassy in Wellington to bring to life the partnership, which celebrates the growing education connections between New Zealand and Brazil.
Lisa Futschek, ENZ Regional Director Americas and Europe, said ENZ is excited to showcase Brazil this year.
“As the largest student recruitment market in Latin America and with momentum growing, Brazil is an important diversification market for New Zealand’s international education industry.
“Moreover, conference participants will revel in tasters of Brazil’s vibrant music and cuisine culture!”
Paulo Camargo, Ambassador of Brazil in New Zealand, is delighted to see Brazil featured as the Country of Honour at NZIEC 2018.
“Every year, thousands of Brazilians come to New Zealand to study across a variety of sectors. I also see a growing interest of New Zealand students going to Brazilian universities. In the process, this exchange builds one of the best foundations for the strong relationship between two countries: the human ties of friendship and understanding.
“Brazil and New Zealand share many values and have great potential to enhance educational cooperation. I look forward to working with Education New Zealand to turn 2018 into a landmark for our two-way partnership."
Be sure to soak up some of the sights and sounds of Brazil at NZIEC 2018
Last year, almost 3,600 Brazilian students studied in New Zealand. Engagement with Brazilian institutions is also increasing due in part to the Prime Minister’s Scholarships for Latin America and the funding offered to help internationalise Brazil’s postgraduate departments.
In March this year, five New Zealand universities participated in the Brazil/New Zealand Academic Cooperation Forum designed to enhance collaboration and research linkages at postgraduate level.
The Country of Honour designation at NZIEC celebrates and showcases New Zealand’s international education connections with partner countries.
NZIEC delegates can look forward to engaging with the team from the Brazilian Embassy at its booth in the Expo Hall – and experience a few delights during conference.
NZIEC 70% sold out!
With fewer than a third of places left at NZIEC 2018, make sure you book your ticket soon. Register today at www.nziec.co.nz
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Boost to long-term education partnerships in China
The arrangement will enable participating New Zealand universities and ITPs to form long-term partnerships with Chinese institutions in a key subject area to invest in, develop and deliver new joint programmes.
The arrangement was signed between the New Zealand Government-to-Government Partnerships Office (G2G), China’s Ministry of Education and the National Center for Schooling Development (CSDP), the only governance organisation that establishes standards and evaluates education systems in more than 1000 higher education institutions in China.
Specifically, it will allow participating New Zealand tertiary institutions to formally register and participate in China’s International Higher Standard Application-Oriented Institutions Programme.
ENZ’s Regional Director – China & North Asia, Adele Bryant, said the arrangement is a win-win for New Zealand and China.
“New Zealand institutions can participate in the development of China’s higher education system as well as benefit from a new future channel of good quality Chinese students.”
To date, five New Zealand tertiary institutions including AUT, Otago Polytechnic, Weltec & Whitireia, Wintec and Ara Institute of Canterbury have participated in this arrangement.
CSDP is also cooperating with education institutions in the USA, United Kingdom, Ireland, Finland, the Netherlands and Australia.
In September, CSDP’s representatives will visit New Zealand to hold a workshop with the participating New Zealand institutions and undertake site visits of their campuses.
Interested universities or ITPs can contact ENZ’s International Market Manager – China, Ross Fisher, at ross.fisher@enz.govt.nz.
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Six million students look to NZ's teachers in digital campaign
On 8 October, ENZ launched Future Proof 2.0, the second iteration of its successful “Future Proof” marketing campaign from earlier this year, which raised awareness of New Zealand’s #1 ranking in the Economist Intelligence Unit’s Worldwide Educating for the Future Index.
Philippa Brown, ENZ’s International Digital Content Manager, said the new campaign aims to personalise the ranking by showcasing the teachers and academics who make New Zealand’s education system world leading.
“Brand research has shown that teacher quality is an important factor in decision making – so the campaign’s central message is: Our teachers lead the world in preparing students for the future.
“By creating campaign videos, profiles and photos of our teachers and the ways they work to encourage and challenge their students, we hope to attract more international students seeking that same learning environment.”
The campaign will run over eight weeks across 14 of ENZ’s strategic markets, and has already reached over six million students and attracted close to 4,000 to sign up to our database.
“These prospective students receive a series of emails that further tell New Zealand’s education story and encourage them to register for My StudyNZ, where they can find study programmes aligned to their interests, and connect directly with New Zealand institutions and agents.
“Future Proof 2.0 offers a fantastic opportunity for New Zealand providers to increase the impact of their own marketing by aligning their activities with the campaign. For example, they can highlight their region’s or institution’s teachers while the campaign is running.”
Providers can access free Future Proof 2.0 assets in The Brand Lab, including videos, imagery and other content.
Click here for more detailed information on the campaign approach, key messages and how you can make the most of this campaign.
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Kiwi educational publishers promote NZ at Frankfurt fair
Running over five days in early October, the Frankfurt Book Fair saw publishers, agents and authors from all over the world converge to deal in rights and talk books, with many opportunities to forge new publishing relationships.
This year, nine publishers from commercial and educational areas of New Zealand publishing shared the collective stand under the PANZ (Publishers Association of New Zealand) banner, with ENZ proudly sponsoring Dame Wendy Pye, Sunshine Publishing; Tracy Strudley, Global Education Systems Ltd; and Nicola Smith, Essential Resources.
New Zealand publishers have steadily cemented a firm and respected place at the fair, riding high on the back of being Guest of Honour in 2012.
PANZ President and Publisher at Oratia Media, Peter Dowling said the support from Creative New Zealand and Education New Zealand has helped them to promote New Zealand literature and educational publishing internationally.
“With help from these two agencies, we’ve worked hard to expand New Zealand’s global presence over the last year, adding two new book fairs to our roster alongside Frankfurt — the Bologna Children’s Book Fair in March, and the Guadalajara International Book Fair in November.”
For many educational publishers, these fairs are key platforms to launch globally. To help educational publishers prepare for these opportunities PANZ, supported by ENZ, will host a free networking lunch and workshop in Auckland focussing on export rights. This will be a valuable opportunity for educational publishers interested in extending their international reach, and is open to non-PANZ Members.
If you’re interested in the global opportunities for educational publishing, please connect with PANZ at admin@publishers.org.nz or with ENZ’s Business Development Manager Annabel Robertson at Annabel.Robertson@enz.govt.nz
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APAC TVET Forum registrations go live
Education New Zealand Manapou ki te Ao (ENZ) is excited to be hosting this virtual forum in partnership with Skills Consulting Group and Te Pūkenga – New Zealand Institute of Skills and Technology.
This year’s forum theme Reshape – Rethink – Reset reflects the need to ensure the sustainability of workforces through innovation and skill building. The world of work is changing rapidly, so the upskilling and retraining of workers throughout the Asia Pacific region is more important than ever.
APAC TVET provides an opportunity to share knowledge and insights on best practice across the region. Participants will hear from sector leaders and practitioners throughout government, business, and education. There will be opportunities for learning, discussion, and networking.
The wide-ranging programme features topics such as:
- Solving skills shortages in a global community
- Youth employment and lifelong learning
- Skills for tomorrow and the credentials required
- Reimagining work: Digital transformation
- Inclusive systems that bridge the gender gap and promote diversity
- Embedding sustainability in vocational education
Speakers are drawn from across the region, and include:
- Grant McPherson, Chief Executive – Education New Zealand
- Leon Fourie, Chair International Working Group – Te Pūkenga
- Khun Phornvit Phacharintanakul, Senior Vice President – CP Group (Thailand)
- Akustina Morni, Senior Advisor – International Organisation of Employers (Brunei)
- Dr Rohit Kishore, Director – Fiji Higher Education Commission
- Kameli Batiweti, Chief Executive Officer – Fiji Commerce & Employers Federation
- Dee Halil, Datacenter Region Expansion Skills Program Manager – Microsoft
- Frances Valintine, Founder/Chief Executive Officer - The Mind Lab Tech Futures Lab
- Professor Chan Lee, Seoul National University (South Korea)
- Afiq Redzuan, Group Chief Executive Officer – Multimedia Technology Enhancement Operations (Malaysia)
All main APAC TVET Forum sessions will offer synchronous translation in four languages: Mandarin, English, Bahasa Indonesia, and Vietnamese.
For more information and to register visit www.apactvetforum.com
