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Around the world in five - May 2022
International
NZ: fully open on July 31 and post-study work reforms announced
New Zealand to continue below Year 9 recruitment as government backs down
NZ consults on new strategy and plans promotional tour of Americas
New Zealand aims for 'high value' and diversity in refreshed strategy
New Zealand international education renews outward focus
Chinese student flows tipped to peak within five years
New Zealand
Chris Hipkins wants to diversify countries international students come from
International students group respond to 'backdoor to residency' comment
Long distance life: Three students navigating the pandemic far from whānau
International student market unlikely to recover quickly, agents warn
Chile
Learn about the benefits of traveling to New Zealand with the visa to study and work
China
China: Could lockdown fatigue influence outbound student mobility?
India
India simplifies procedures for foreign institution partnerships
Thailand
United States
Chris Hipkins wants to diversify the countries where international students come from
NZ consults on new strategy as gov’t plans promotional tour of Americas
Viet Nam
New Zealand ready to welcome Vietnamese students back two months earlier
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COVID-19: How ENZ is communicating to students, agents and providers
On our own channels, ENZ’s communications with students are focused on the following streams of work:
- Keeping students updated with official government information about the COVID-19 situation in New Zealand, and how this affects them
- Supporting international students who are in New Zealand through this difficult time, with content to keep them connected and support their wellbeing.
- Keeping New Zealand top of mind for prospective students and providing information about studying here, so we are well positioned to recruit new students when the crisis period is over and borders reopen.
Agents are a key audience for ENZ, as they are often a student’s first port of call when an issue comes up. Since February 2020, AgentLab has been our primary information channel for communicating with agents updates on COVID-19. The platform has 2,697 users, and has seen a surge in registrations (733 new) in the past three weeks alone.
We recognise that New Zealand education providers are also communicating with their international students regularly. ENZ hosts a dedicated COVID-19 page for education institutions and stakeholders, and has developed messaging for international students at both a tertiary and secondary school level that providers should feel free to recut for their own channels.
Finally, ENZ is communicating regularly with institutions and peak bodies through regular meetings and email updates.
What we’re doing on our student web platforms
NauMai NZ is our central information for hub for international students in New Zealand. Here, students can find out how to access healthcare, open a bank account, find a rental property, and more.
Since February, NauMai NZ has hosted a dedicated COVID-19 page that is regularly updated with key information relevant to international students.
Beyond immediate information updates, our content focus on NauMai NZ for the next few months will be on creating new content to support international students throughout their time in self-isolation and beyond. Wellbeing will be a key theme, as well as helping students stay connected through sharing their stories.
NauMai NZ COVID-19 information page
The Study in New Zealand website has a banner at the top and midway down the page that directs to the NauMai NZ COVID-19 info page.
Tohu the chatbot is available (who lives on the Study in New Zealand website, NauMai NZ and on Facebook Messenger) to answer a number of COVID-19 related queries.
What we’re doing on student-facing social media
Our strategy for our student social media pages is first and foremost to ensure COVID-19 information is easy to find for anyone who visits our social pages. Across our student-facing Facebook, Instagram, Twitter, Facebook Group and Weibo pages, we have ‘pinned’ informative posts and links directing to the NauMai NZ COVID-19 page, for up-to-date, relevant information. On WeChat, we have a site tab with regular updated COVID-19 information.
Over the coming weeks and months, our social media content will also focus primarily on supporting the wellbeing of current international students. We’ll be working with our Kiwi Ambassadors and other students to share their stories, experiences and tips, helping to keep students connected with each other.
Student emails
Most of the emails our marketing team sends out to students and prospective students are automated well in advance. It was therefore important for ENZ to review all of our emails to ensure they are relevant in the current national and international environment.
- We have paused all of our automated emails except enquiry emails that link prospective students through to institutions they are interested in.
- We have emailed our current student and prospective student databases to acknowledge the situation and link them through to the NauMai NZ COVID-19 page.
- Our key message here was that the safety and wellbeing of international students in New Zealand and New Zealand students who are overseas is our top priority at this time, and we look forward to welcoming new international students when borders reopen, and life starts getting back to normal.
- We will be considering our ongoing automated email stream options over the coming weeks, and re-assessing any necessary content changes.
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Keeping international students at the forefront of the RoVE conversation
ENZ has an important role in the implementation of the NZIST. We are tasked with ensuring the international education voice is heard and considered; supporting the vocational education sector during the transition; and helping shape the long-term plan for the NZIST international offering.
ENZ recently hosted a communications workshop with government agencies, the IST Establishment Unit and RoVE communications professionals to discuss the potential impact the vocational education reforms may have on international students and the international education sector.
The outcomes of the workshop included an international education focused communications approach that will consist of articles for overseas media, tailored updates for agents and students, and supporting brochures and factsheets. These will ensure international students and their support networks, which includes agents, family members and international office staff, receive relevant, timely information on the transition to the NZIST and feel confident that they know what it means for them and that New Zealand remains the best place for them to study.
ENZ’s Kaylee Butters is currently on secondment to the role of Director, IST Implementation. This role is focused on developing a comprehensive marketing programme to support the vocational education sector during the transition to NZIST, and helping shape the long-term brand positioning of the institute internationally.
“ENZ is excited by the opportunity to support the sector and the NZIST in these crucial stages of development,” Kaylee says. “We see this as an incredible chance to market New Zealand’s vocational education offering internationally under a strong, unified national brand.”
The short-term plan will leverage ENZ’s existing channels and platforms to communicate a clear and confident message to prospective international students, agents and partners. The goal is to continue to attract high-calibre learners to the ITP sector with key messaging and content that aligns with ENZ’s Think New brand.
Long-term, ENZ has an opportunity to work with the NZIST and other Government agencies to design a customised and competitive ‘package’ for international students.
To assist with the day one requirements of the NZIST, ENZ is also supporting the development of the institute's new website. ENZ has developed a student-facing digital ecosystem with award-winning digital marketing capability, business intelligence and Government-level security. ENZ is able to leverage crown investment by using www.studyinnewzealand.govt.nz as a foundation to build a new digital platform tailored to the ITP and ITO sector. We can also support the sector by sharing our learning to ensure the best possible user experience and customer journey for all international and domestic students.
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NZIEC 2018: Theme and call for speakers
ENZ warmly welcomes presentation proposals from across the global international education industry for the 27th NZIEC. Submissions are welcome on any topic relating to the international education industry. Check out the guidelines for presenters and submit your proposal on the NZIEC website. Our call for speakers closes on Friday16 March 2018.
Conference theme: Inspiring Global Citizens
‘We must no longer consider ourselves
as citizens of the cities or countries in which we live,
but we must consider ourselves citizens of the globe.’In this time of rapid change and globalisation, international education has a vital role in equipping our society with the skills needed for the future. New Zealand is ideally placed to address this need. We rank first in The Economist Intelligence Unit’s Worldwide Educating for the FutureIndex for our ability to equip our young leaders with the critical thinking, collaboration and global awareness skills they need to succeed in an increasingly internationalised and technology-driven world.
The 27th New Zealand International Education Conference and Expo (NZIEC) will explore how international education can build on this strength to equip and inspire our students, educators and professionals to become the new wave of global influencers and leaders. Our international education industry can help change the world.NZIEC 2018 will explore the following questions:
- How do we inspire and develop the next generation of global citizens?
- How can we harness technology to enhance our international education marketing, offering and practices?
- How can we forge leading-edge education products, services and technologies that will be in-demand in existing and future global markets?
- How can we connect the value of international education to our diverse communities?
- How can we work together to ensure international education contributes to New Zealand’s future development?
NZIEC 2018 will feature five breakout streams. Check them out here.
About NZIEC 2018
The New Zealand International Education Conference and Expo is the annual conference for New Zealand’s international education industry. NZIEC 2018 will be held at Te Papa Tongarewa on Thursday 9 and Friday 10 August and is expected to attract 700 delegates. Registration will open in May 2017. For more information, check out www.nziec.co.nz. We hope to see you there!
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Around the world in five
GERMANY
Why Germany educates international students for free
In Germany, international student numbers have risen about 30 percent since 2012. In most countries, this would mean lots of extra cash from hefty tuition fees but, in Germany, students famously learn for free, regardless of where they come from. With international students making up nearly one in 10 students, why does the country choose to pass up tuition from other countries’ young people?
UK
UK aims to double number of students going abroad by 2020
Universities UK International has updated its strategy to boost outward mobility, which includes doubling the number of students who go abroad during their degree to 13.2% of total enrolments by 2020. In 2014/15, 6.6% of full-time, first degree, undergraduate, UK-domiciled students undertook an international placement. The strategy outlines six objectives to achieve the goal, such as building capacity to facilitate outward mobility, sharing best practice, and providing a collective voice for the sector.
GLOBAL
IIE’s tips to welcome international students
IIE’s team of experts has pulled together 11 actions to make international students feel welcome. These include using your institution’s social media to share specific messages about your campus; enlisting international students and alumni as ambassadors to reach out to newly admitted students; sending periodic updates about issues of concern such as safety and visas; highlighting student associations and re-examining your print and online materials to make sure they represent the diversity and welcoming nature of your campus.
VIET NAM
Vocational training drains State budget
For many years, thousands of billion đồng have been invested in many vocational secondary schools or technical high schools nationwide. However, many remain idle due to poor student enrolment. Đào Ngọc Dung, Minister of Labour, Invalids and Social Affairs, admitted that a key reason for the situation is poor planning, saying schools have been built without conducting a survey of the market demand, and failing to meet the actual needs of the country.
INDIA
IIT heads are worried about the quality of India’s engineers
A number of directors from Indian Institutes of Technology (IIT) are concerned over the employability of the millions of engineers in the country. The rapid growth of India’s IT industry in the 1990s and 2000s saw thousands of low-quality engineering colleges pop up as an alternative to the IITs, which are notoriously hard to get into. However, without proper training or access to the right curricula, only a quarter of India’s engineers are employable. Experts say what’s needed is education with a more practical and relevant approach to learning.
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Letter from the CE: Kiwis see the benefits of international education
The 2018 Perceptions research announced today tells us that an increasing number of Kiwis value the sector, which is great news. More New Zealanders can see how international students impact on more than just the education provider they are attached to.
Some of the key findings include that 73% of New Zealanders believe international education benefits New Zealand tourism, 62% believe it benefits our economy and 61% believe it benefits our international networks and trading connections.
These positive perceptions are growing – more New Zealanders noted these benefits than in previous years.
This is a fantastic result and reflects the hard work undertaken by education providers, regional bodies, government agencies, students and the many other champions of our sector who tell our story and showcase the many ways international education enhances our country.
The Perceptions research findings come on top of the $5.1 billion valuation announced last week, which places international education as New Zealand’s fourth largest export industry – one that also supports close to 50,000 jobs.
Taken together, these reports show an increased understanding among New Zealanders of how international education can help to build New Zealand's global linkages, fill skill shortages, enrich our cultural diversity and grow our regional economies.
I’m optimistic that this understanding will grow and, by looking to the International Education Strategy to guide us, our sector can continue to deliver for all New Zealanders and provide meaningful experiences for international students.
For more information on the Perceptions research, click here.
For more information on the economic valuation, click here.
Grant McPherson
Chief Executive, Education New Zealand
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Auckland Agency Group progresses student well-being initiatives
AAG Chair Isabel Evans, Director of the Ministry of Education (MOE) in Auckland, says more than 60 per cent of international students currently study in Auckland.
“The AAG group was established to build cross-agency government leadership in the Auckland region,” she says.
“We also wanted to ensure that agencies on the ground in Auckland are collaborating effectively.”
Education members of the AAG include the MOE, Education New Zealand (ENZ), New Zealand Qualifications Authority (NZQA) and Tertiary Education Commission. Other government agencies include New Zealand Police, Ministry of Business, Innovation and Employment (MBIE), Immigration New Zealand, Ministry of Foreign Affairs and Trade, Ministry of Social Development and Office of Ethnic Communities, Waitemata and Auckland District Health Boards and the Human Rights Commission. Auckland economic growth agency ATEED also plays an important role.
Ms Evans said the AAG was involved in stakeholder engagement in August which contributed to a draft International Student Wellbeing Strategy.
“From this engagement, we identified a number of action areas. Since then, group members have been working on ways to improve the overall international student experience in Auckland, with the potential to roll these out nationally if successful.”
Below are some of the initiatives underway.
- ATEED and NZ Police are working on a refresh of a safety video for international students. While it will be filmed in Auckland, its messaging will apply to students nationally, and should be available from early 2017.
- ATEED is developing an International Student Experience programme in partnership with ENZ and industry partners.
- Several agencies are looking at ways to improve the information available to international students and their families. Students are seeking more information on such topics as the true cost of living, insurance and what it covers, employment rights, health services and New Zealand culture.
- Agencies are also looking at ways to provide more volunteer and internship opportunities for international students. ATEED and MBIE will also launch phase two of their job-ready graduate programme working with ICT grads specifically.
- Several agencies are looking at ways to better support international parents, particularly those accompanying children who are studying at primary school here. These parents can be isolated and lonely. This support can also extend to the homestay parents who host international students.
“These initiatives are a start, and the AAG members are enthusiastically collaborating to make sure that opportunities to enhance the international student experience are progressed,” says Ms Evans.
She says the AAG’s work is aimed to enhance the service that international students receive from their education provider, rather than replacing it.
For further information, please contact ENZ Acting Director, Student Experience, Sahinde Pala at Sahinde.pala@enz.govt.nz.
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Around the world in five – April E-News 2022
International
ENZ online education pilot extended
Education NZ to roll over Recognised Agency scheme to end of year
International learners stay cool on studying Down Under
Universities in ‘no mood’ to rush back to HE globalisation
New Zealand
International postgraduate students treated 'like massive drain on society'
Te Pukenga shares International Education Strategy
Financial hangover for Wintec, Waikato University as international students trickle back in
MIL-Evening Report: Open letter to Minister Faafoi – an appeal to help 34 abandoned Papuan students
Host families needed in Tauranga
Dunedin firm’s education tool a winner
India
Japan
New Zealand Relaunches Innovative Rugby and English Study Programme
Latin America
It's time to talk about educational quality at Education New Zealand's first Kōrerorero
Visions and perspectives on quality education in Latin America and Oceania
Saudi Arabia
South Korea
Thailand
Otago University New Zealand hybrid 2nd generation recruitment
Viet Nam
Opportunities for teachers to catch up with the wave of digital transformation in education
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Around the world in five: E-News February 2022
International
Has the pandemic redirected international student flows forever?
Survey: Covid-19 ‘significant’ impact on wellbeing
New Zealand
New Zealand has ‘continued interest from PhD students’ despite delays in border reopening: expert
Australia
Early signs of international student numbers rebounding (universityworldnews.com)
“They are missing, we miss them”: Plan to bolster city’s student reputation
Unlimited work hours for international students ‘could damage’ Australian reputation
Canberra announces Maitri initiatives to support Indian students at top Australian unis
India
How Omicron has affected the vision of studying abroad for students
United Kingdom
UK hits target of 600k international HE students 10 years early
The English test that ruined thousands of lives
Make immigration rules work for universities, expert says
United States
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69,000 international student enrolments in 2023
The latest figures show that there were 69,135 international student enrolments* with New Zealand education providers in 2023. This represents a 67 per cent increase compared to the full year in 2022 and 60 per cent of annual enrolments in 2019.
“Over 69,000 enrolments from international students all over the world is good news for our education sector and positive for our communities,” said Dr Linda Sissons, Acting Chief Executive of Education New Zealand Manapou ki te Ao.
“It confirms that New Zealand is an attractive place to study, offering a quality learning experience inside and outside the classroom in a safe, welcoming environment.”
“New Zealand is a small country and for many students, rubbing shoulders with people from other cultures gives them a greater understanding of the issues facing our complex world. In this time of fragile geopolitics, the melting pot of campus life can help build greater understanding and tolerance.”
The university subsector saw the strongest recovery with 29,065 students, representing 86 per cent of 2019 enrolments. Universities and schools are New Zealand’s two largest subsectors for international students.
International student enrolments have grown compared to 2022 in all subsectors except wānanga. English Language Schools saw the greatest percentage increase in international enrolments, lifting by 511 per cent from 1,565 to 9,570.
As with all New Zealand’s competitors in the international education sector, China is the largest source market for international students at 35 per cent.
India is second largest at 11 per cent, Japan at 10 per cent, South Korea at five per cent and Thailand at four per cent. Of the other source countries, no other country represented more than four per cent of total enrolments.
“Enabling a thriving and globally connected New Zealand through world-class international education is a government priority. We are actively diversifying our recruitment efforts to reach international students in a broad range of countries,” Dr Sissons said.
More information on enrolment numbers can be found here.Note: * One individual may enrol more than once
For further information:
Justin Barnett | Director of Communications, Education New Zealand
+64 21 875 132
About Education New Zealand (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping Aotearoa New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and students experiences and to encourage New Zealand students to study overseas.
With approximately 110 staff in 16 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (Te Pūkenga), and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
This page was last updated on 23 July 2024.
