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• Letter from the CE: Rolling out the welcome mat for students

  At ENZ, we’re in planning mode for the year ahead, which involves finishing up projects such as our partnership with Mortal Engines. Our digital and PR campaign for the film, which features New Zealand and international graduates who worked on the Hollywood film, launched in early January. Impressively, the campaign video assets reached more than three million people in the first week alone. This is a promising start, and we expect to see continued interest as we promote New Zealand as a great place to study the creative arts. 

  At this time of year, student support is top of mind with the arrival of new international students, who will feel excited and anxious about life in their new home-away-from-home. 

  New Zealand’s place in the world means that Kiwis intrinsically understand the importance of forming and maintaining global skills and connections, and the leap of faith this often involves.  

  We each have a responsibility to treat others as we would like to be treated ourselves, to wrap a warm welcome around students embarking on a New Zealand education experience – to embody manaakitanga.  

  Offering a helping hand at key points of the student journey and making personal connections will go a long way in ensuring a student’s time in New Zealand is positive and empowering.  

  We all have a role to play here.  

  At ENZ, we’re on a journey ourselves to ensure an excellent student experience is a cornerstone of our work. Student experience is a focus of the International Education Strategy, co-developed with the Ministry of Education, and we have put in place some clear plans for delivering and measuring our progress in this area. We are working on some exciting developments to benefit students and providers. You will hear more from us on this soon.  

  As we know, international education can help prepare the next generation of students to meet the demands and challenges of an increasingly globalised world.  

  For this reason, we should be thinking about how we can ensure domestic students are making the most of opportunities at hand too. The next round of PMSA/LA applications will open shortly, and I urge all tertiary students to consider an international experience.  

  I look forward to hearing about all these success stories in the coming year and seeing how international education benefits New Zealanders and New Zealand communities. For further insights into the benefits of international education for New Zealand, I encourage you to download Beyond the Economic, a 2018 report commissioned and published by ENZ which has been an extremely popular resource.  It is filled with case studies of Kiwis who have experienced first-hand how international education enriches lives.  

  Each of those stories begins here, at the start of the school year and the first welcome to international students.  

   

  Grant McPherson 

  Chief Executive, Education New Zealand

  

   

   

   

   

   

   

• Around the world in five

  GLOBAL

  Engaging with international schools as a distinct recruitment channel 

  Direct contact with college counsellors in international schools is key to boosting recruitment of high-calibre students into universities.

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  UK

  University applications rise amid Brexit uncertainty

  A record number of 63,690 applicants from outside the EU are applying to study at UK universities, which is an increase of 9 per cent compared to last year.

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  JAPAN

  Outbound short-term mobility continues growth

  Short-term study abroad programmes continue to see growth in Japan with more than 105,000 students choosing one in 2017, spurred on by its government’s internationalisation agenda.

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  US

  Real estate is the new gateway to the Ivy League for international parents

  Wealthy parents of international students are beginning to see buying expensive apartments in the United States as not only an investment in real estate but in their children’s education.

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  GLOBAL

  Instagram and international students: How do universities use their accounts?

  Five strategies that universities are using on Instagram to successfully influence international student decisions.

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• New resource to support international student wellbeing

  

  A mental health resource to assist staff working with international secondary school students has been created by the Schools International Education Business Association (SIEBA).

  In response to the Government's International Student Wellbeing Strategy, SIEBA undertook a review of the mental health and wellbeing resources for international students last year. Acknowledging that this can be a sensitive and complex topic, they identified the need for a go-to resource to help front-line school staff with issues that may affect international students.  

  This free resource, on the SIEBA website, is available to all New Zealand providers and includes information on common mental health issues, barriers that may prevent international students from seeking support and downloadable resources. It is designed to complement work currently undertaken in schools and elsewhere.  

  SIEBA Executive Director, John van der Zwan, says the support for mental health and wellbeing is important for all students and those moving countries and cultures may face extra challenges.  

  “This resource will build capacity and capability in the sector, helping staff support international students and ensuring they have an excellent educational experience in New Zealand.” 

  SIEBA developed the content in close consultation with a range of health care providers. It is not intended to replace professional medical advice but to assist school staff to identify possible issues and enable them to direct students to the appropriate professional services. 

  While initially designed for secondary school staff, SIEBA plans to expand the resource and share it on other platforms in the future. Click here to browse SIEBA's mental health resource kit.  

• Around the world in five

  ASIA

  New Zealanders see ties with Asia as increasingly important, survey shows

  New Zealand’s recovery from COVID-19 will be closely tied to Asia’s, and new research from the Asia New Zealand Foundation Te Whītau Tūhono shows that more New Zealanders recognise Asia's importance to this country.

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  AUSTRALIA

  Looking after international students during COVID-19

  Australia risks losing billions in revenue, as well as its international reputation, if it continues to ignore the plight of 500,000 international students.

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  GLOBAL

  Pandemic to redistribute international student flows: report

  The Anglosphere’s international education success stories of Canada, Australia and New Zealand can look forward to a foreign enrolment windfall as they brush off the COVID-19 pandemic’s effects more quickly than heavyweights the US and UK, a report says.

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  UNITED KINGDOM    

  UK universities share plans for student quarantine

  Working on the assumption that travellers to the UK will be required to self-isolate for 14 days on arrival come the new academic year, universities that will offer blended and in-person learning are now planning how to accommodate international students.

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  GLOBAL

  All New Zealand universities continue to be ranked in the top 3% in the world

  In the latest QS World University rankings, with all eight were ranked in the top 500, with the University of Auckland coming in first for New Zealand at 81^st.

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• From the CE: Honouring our commitment to international students

  The Government has announced today that a new border exception will allow 250 international PhD and postgraduate students to enter New Zealand and continue their studies.

  Read Minister of Education Chris Hipkins’ official release.

  This is a positive first step on the path to recovery and is consistent with the Recovery Plan for International Education.

  It is recognition that international education is important to New Zealand and will play a vital role in the country’s rebuild and recovery from COVID-19. Prior to COVID, international education was New Zealand’s fifth-largest export earner, earning $5 billion a year and supporting around 45,000 jobs.

  Moreover, the international students included in this group have had their postgraduate study or research disrupted by COVID-19, and cannot complete it due to the practical nature of their course. They have made a commitment to New Zealand, and that’s something we want to honour.

  ENZ’s next step is to work with tertiary providers as they identify and select eligible students, and to continue to work with other government agencies to ensure a safe and considered process is developed for these students to enter the country.

  ENZ is looking forward to further border exceptions that will benefit as many providers and students as possible, when it is safe to do so.

  We will also have work underway to make sure the students entering New Zealand receive a warm welcome and have the information they need to succeed.

  I am very proud of the manaakitanga that New Zealand education providers have been demonstrating throughout the COVID-19 crisis this year.

  Please continue to encourage your students to sign up to NauMai NZ, our digital home for students who have chosen to study in New Zealand. Over the COVID-19 crisis, it has continually been updated and expanded with information international students need to know.

  In the early hours of Saturday, 2 October, ENZ’s NauMai NZ was awarded a Highly Commended in the Student Support category at The PIEoneer Awards. We are delighted to be recognised for this work alongside such a varied list of international organisations.

  You can read more about NauMai NZ in this issue of E-News.

  He waka eke noa (we’re all in this together).

  Grant McPherson

  Chief Executive

  Manapou ki te Ao

• ENZ launches Korean Student Reporters Programme

  Throughout 2021, this group of student reporters will share everything from their personal experiences to advice for Korean students about to embark on their New Zealand study.

  ENZ Senior Market Development Manager – South Korea, Kay Lee, said that the ENZ Korea blog is an invaluable resource for prospective international students there.

  “All the student reporters are very keen to help future international students avoid mistakes and make better decisions. Their vivid and inspiring stories will help potential international students from Korea to prepare for their study in New Zealand post-COVID.

  “We’re encouraging them to write in an honest and informative way, as their insights as a student are priceless to someone thinking about studying in New Zealand in the future.”

  The student reporters consist of 10 tertiary students (from University of Auckland, University of Otago, University of Canterbury, Unitec, WelTec and Up International College) and 10 secondary school students (from Nelson College for girls, Sacred Heart Girls’ Collage, Bethlehem College, St Peter's Cambridge, Takapuna Grammar School, St Margaret College and Auckland International College).

  The first batch of stories in January included headlines like ‘My first summer break in New Zealand’, ‘Life in New Zealand during COVID-19’, and ‘University entrance preparation in New Zealand’.

  The student reporters programme is the first time ENZ has asked international students from Korea to contribute to our digital content platform in the local language. It is part of ENZ’s Korea team’s efforts to keep the New Zealand education brand alive in-market under the New Zealand Government’s Recovery Plan for International Education. 

• What is ‘transforming to a more sustainable future state’?

  ENZ has been tasked with a programme of work that focuses on the diversification of education products and services. It forms part of the Government’s International Education Recovery Plan, under the “Transforming to a More Sustainable Future State” workstream. 

  Its overarching objective is to build sector resilience and diversify our offerings to broaden and enhance the value that international education brings to New Zealand over the longer term. This programme of work complements the Recovery Plan’s other focus areas, including early return of students and strengthening the system.

  Although the pandemic has accelerated it, the need for diversification through a greater range of innovative products and services was first recognised in the 2018 New Zealand International Education Strategy (NZIES) under Goal 2, ‘Achieving Sustainable Growth’.

  We now find ourselves in an environment that has already changed – we must respond to it, both in the short-term while borders are closed, and longer-term to build resilience against further big shocks.

  We have a big opportunity now to identify areas where New Zealand can develop new high-value, high quality offerings that are grounded in the unique strengths of New Zealand and our education providers, and to wrap our education system and offerings around those areas.

  Areas of focus

  It’s important to note that this programme of work is not just about exploring other modes of delivery or a big digital project headed by the Government. Under the Recovery Plan there are three areas of focus in the Diversifying Products & Services programme: 

  • Exploration, testing and development of new products and services, as per Goal 2 of the NZIES and the 2020 sector Future Focus Programme funding
  • Exploration of online platforms or partnerships, both to deliver online products but also to connect with audiences with a specific interest in online learning and/or online pathways to study in New Zealand
  • Offshore pathways that will enable learners to begin their New Zealand journey from their home country and then transfer directly into qualifications offered in New Zealand.

  We've already made a good start around our exploration of offshore pathway models with the Global New Zealand Education Pathways partnership with NCUK and New Zealand’s eight universities, launched December 2020.

  Our overall goal is to support our established model of in-bound mobility with new and different ways of learning and in the long-term grow the overall value of our industry. Additionally, we want to ensure we maximise international education’s contribution to New Zealand’s wider international connectedness.

  As Minister Mahuta said in a recent speech, “I believe that diplomacy is intergenerational in intent, where we put people, planet, peace and prosperity for all at the centre.”

  Our international education offerings across in-bound and out-bound mobility, including blended, online and offshore delivery, can all be key enablers of this wider vision for our people and planet.

  How are we going to do it?

  The project team is currently exploring ideas around both innovative means of connecting with audiences (i.e. technology and channels), but also ideas for the evolution of education products, services and experiences that we might offer to international learners. 

  As a first step, ENZ ran an envisioning workshop in December with a range of innovation leaders from across different industries. From this, we’ve gained a draft vision of direction for future product and service offerings, and identified a set of emerging strategic themes.

  The next step was taking these themes, ideas and concepts from December’s workshop and exploring further with govt agencies, and in a subsequent envisioning workshop with the same group of innovation leaders.

  These workshops, and future sessions with members of the sector, learners and other stakeholders will co-design around agreed themes, from which ENZ will develop prototypes to test in association with the sector and potential audiences.

  The project team and I are very much looking forward to updating and involving you as we progress in this co-design and prototype process over the next few months. We will make sure to keep you updated and aware of opportunities for engagement through E-News, your Business Development Manager, and your peak body.

  Ngā mihi,

  Paul Irwin

  ENZ General Manager – Partnerships & Marketing

• From the CE: Telling the story of international education

  Kia ora koutou,

  I’m pleased to return with another update and much has changed in recent months. The Delta variant has severely impacted several regions across the country, emphasising the importance of the COVID-19 vaccine rollout. Despite the challenges we face today, I believe the international education sector will remain a vital part of the future of Aotearoa New Zealand. We have many positive stories to tell.

  Many of us are aware of the broad social, cultural, and economic benefits of international education. However, research shows there is limited public awareness of these benefits. We need more New Zealanders to speak up publicly in support of international education.

  To help us carry this crucial message to all New Zealanders, I am very proud to release Communicating the benefits of international education – a toolkit. This new resource from Education New Zealand is designed to help you find and tell your own stories, in your communities, about the valuable contributions you and your international students are making.

  You’ll find the toolkit on the ENZ Brand Lab. There is a story framework with eight content themes to help you develop your ideas, and advice on how to tell a clear, consistent story and to promote it on multiple communication channels.

  At ENZ we are expanding our own efforts to explain what international education is, how much it matters to our students, our country and our global relationships, and where it is going under the Recovery Plan and the New Zealand International Education Strategy. We have partnered with the award-winning online magazine The Spinoff  to publish a series of feature stories. You can read the first feature on the vital role of international education in keeping Aotearoa connected.

  If recent months have shown us anything, it’s that we are not out of the woods yet. The world has a way to go before we’re ready to welcome each other with wide-open borders, and we are still fighting to retain and rebuild our sector.

  I know that many of you are dealing with the loss of revenue, capability, capacity and global market share, as well as with the impact on your personal lives.

  But your hard work is making a real difference, not only to your students and their distant families but also to the reputation of Aotearoa New Zealand as a place that cares about people, regardless of their origins or beliefs.

  He rā ki tua – better times are coming.

   

  Grant McPherson

  Chief Executive, Education New Zealand Manapou ki te Ao

• Wellington honours international student success

  The annual event, hosted by economic development agency WellingtonNZ, recognises the contributions international students make to the region through their academic, creative, sporting, community and online pursuits.

  The awards also celebrate local students who support their international peers, international graduates and locals who give international students opportunities in the workplace.

  Wellington mayor Andy Foster presented awards to 18 international students and graduates from tertiary institutions and high schools in the region.

  Victoria University of Wellington doctoral student Thoa Thi Thu Hoang, from Vietnam, won an academic excellence award for her dissertation, which produced a method for prioritising buildings in the city for seismic retrofit and analysed the residential red zone programme in Christchurch.

  Ehsan Hazaveh of Iran took out a creativity award for his doctoral research at Victoria University of Wellington on using photography to tell the stories of refugees in Wellington. One of Ehsan’s solo exhibitions was opened by Prime Minister Jacinda Ardern at the New Zealand Portrait Gallery, while another was part of the World Refugee Day Festival.

  Malaysian student Nurul Izzati – who plays basketball, netball, frisbee, futsal, athletics and korfball – took out a sports award. She has represented Victoria University of Wellington in ultimate frisbee and korfball and won gold in the 100 metres and 4 x 100 metres relay events in a Malaysian sports tournament, where she was named sportswoman of the year.

  Wellington Girls’ College student Jasmine Yip, from Hong Kong, was recognised for her contribution to the community as an international student representative, Student Volunteer Army ambassador, charity volunteer and climate change activist.

  Giam Li Heng Ronel was recognised for completing his university entrance programme with UP Education online from Singapore due to border restrictions and mentoring other students along the way.

  The event at The Opera House in Wellington on 9 November 2021 also drew a virtual audience of more than 200 others from 37 cities in 13 countries around the world.

  Education New Zealand congratulates all the winners on their outstanding achievements.

• Upcoming offshore events related to international education – April 2022

   

  Dates	Event	Location
  8 - 11 May	International Conference & Exhibition for Education (ICEE)  Organised by the Saudi Ministry of Education, the conference has this year opened to wider participation. ENZ will host a pavilion with New Zealand universities, English language schools, and EdTech companies.    Contact: Bronwyn Shanks	Riyadh, Saudi Arabia
  16 – 18 May	IECA Spring Conference  The Independent Educational Consultants Association (IECA) is a not-for-profit, international professional association representing experienced independent educational consultants. ENZ plans to attend to develop networks of IECs.  Contact: Lewis Gibson	North America
  22 May	Study with New Zealand Virtual Fair  A co-funded virtual exhibition between ENZ and one of our ENZRAs in Viet Nam, IDP. The online session will promote New Zealand as a high-quality study destination and offers an opportunity for New Zealand institutions to communicate directly with potential students and parents.  Contact: Van Banh	Viet Nam
  29 May, 4, 5 June	Code Camps – Future Proof Interactive series  A series of five code camps for Vietnamese school students, in a collaboration between ENZ and Code Avengers.  The aim is to promote New Zealand’s future-proof education.  Contact: Van Banh	Viet Nam
  31 May – 3 June	NAFSA: Association of International Educators annual conference 2022 This is the largest international education conference in the world, and this year’s theme is 'Building Our Sustainable Future'.  Contact: Lewis Gibson	Denver, Colorado, USA
  13-16 September	European Association for International Education (EAIE) EAIE is the largest business-to-business conference and international education event in Europe. This year’s theme is ‘The Future in Full Colour’. ENZ will host a pavilion with New Zealand universities and ITPs and run a networking event to engage with existing and new contacts face-to-face.  Contact: Olga Elli	Barcelona, Spain
  14 – 15 September	Asia Pacific Technical Vocational Education and Training (APAC TVET) Forum  A partnership between ENZ, Te Pūkenga and Skills Consulting Group showcasing NZ vocational sector and its expertise. The forum will include academic and business-to-business/government-to-government elements, bringing together stakeholders across Asia and the Pacific to share expertise and capability.  Contact: Richard Kyle	Online –Asia and Pacific wide
  21 – 29 October	China Education Expo (CEE)  Annual exhibition tour hosted by China Education Association for International Exchange (CEAIE) since 2000.  This major conference and expo is the leading international education event in China.  Contact: Jane Liu	Beijing, Guangzhou, Chengdu, Shanghai