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Education New Zealand targets $4.4 billion by 2027
Education New Zealand Manapou ki te Ao (ENZ) today announced its plan to grow the international education sector over the next three years. The strategy, which aims to build the economic contribution of international education to $4.4 billion by 2027, focuses on growing and diversifying the number of international students studying in New Zealand.
“International education has made a good start to its recovery with more than 69,000 enrolments in the first full academic year since borders reopened and universities returning to 86% of pre-pandemic numbers,” said ENZ Acting Chief Executive Dr Linda Sissons today.
“The government has a goal of doubling the value of export earnings in ten years and international education has its part to play.”
“In the first year of the strategy the focus is putting additional investment into markets we have identified with growth potential. These include India, Viet Nam, and the Philippines, and some specific sectors within markets like Japan and Thailand. We need to start now to grow awareness of New Zealand in these markets if we are to achieve our growth targets. Moving forward, we will continue to seek growth through diversifying markets while maintaining our strength in traditional markets such as China and India.”
“As a small agency with a finite budget, ENZ needs to be very smart and maximise every opportunity for New Zealand,” said Dr Sissons. “We look to use the potential of Scale, Impact, and Leverage as the measuring rods for everything we do, as we commit to the Government’s Export Double goal”.
The strategy is the result of extensive consultation with the international education sectors, partner Government agencies and comes on the back of a productive 12 months for Education New Zealand.
In the past 12 months Education New Zealand student attraction activities have delivered:
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More than two million visits to the Study with New Zealand website
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Added more than 69,000 prospective students to its database
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More than 22,000 individuals have made enquiries to providers regarding study
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Our business-to-business activities targeting education agents delivered 33 webinars to over 1,800 participants
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18 in-country events delivered in five countries (Thailand, South Korea, Japan, Vietnam, China)
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The New Zealand International Education Conference KI TUA 2023 to 599 delegates
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50 new indigenous to indigenous networks and partnerships
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Sector satisfaction with ENZ topped 77%
ENZ’s offshore team provides significant support to overseas visits by representatives of the international education sector and the New Zealand government, building and deepening relationships said Dr Sissons. In 2024 this included a visit by representatives of all New Zealand Universities to India in February, and ENZ supporting the education component of the Prime Ministerial Trade Missions to Southeast Asia and Japan.
The agency also supports education visits to New Zealand. Very recently this included the visit of Chinese Premier Li Qiang, which included China’s Education Minister Huai Jinpeng.
It was the second visit by Minister Huai to New Zealand in ten months, and highlighted the strong momentum our bilateral education relationship. In 2023 ENZ also delivered the Prime Minister’s Scholarships to Asia and Latin America (PMSA/LA) which sees New Zealanders travel internationally for learning experiences and administers the Manaaki New Zealand Scholarship programme for the Ministry of Foreign Affairs and Trade (MFAT). The Manaaki Scholarships offers scholarships to eligible citizens from developing countries to study at a New Zealand education institution or university or at a Pacific university.
In 2023 these important programmes have awarded:
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118 individual PMSA/LA scholarships
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20 group PMSA/LA scholarships
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NZIEC KI TUA 2023 delivered with 599 delegates
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861 Manaaki New Zealand Scholarships awarded
“I am very pleased and proud of the results the team at Education New Zealand Manapou ki te Ao has delivered alongside the sector. We have more to do,” said Dr Sissons.
For further information:Justin Barnett | Director of Communications, Education New Zealand Manapou ki te Ao
+64 21 875 132
About Education New Zealand Manapou ki te Ao (ENZ) https://www.enz.govt.nz/
ENZ is the government agency dedicated to helping Aotearoa New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences and to encourage New Zealand students to study overseas.
With approximately 105 staff in 16 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (Te Pūkenga), and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
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Global conference puts spotlight on student employability
More than 300 delegates from 35-plus countries will attend the conference, which is designed for new and experienced practitioners of academic work placement and experiential education.
This will be the first time the conference is held in Australia or New Zealand.
“We see the conference as an important opportunity to broaden our national conversation about employability for both domestic and international students,” said Brett Berquist, University of Auckland Director International.
“Employability is a key driver for international students choosing New Zealand. It’s also important for the growing number of Kiwis who are starting their ‘OE’ (overseas experience) during their university study.
“The GIC is a place for us to think about international mobility and the importance of employability outcomes for all students – as well as to network and learn from each other.”
A number of New Zealand tertiary providers are participating as well as hosting post-conference partnership visits.
Auckland Tourism, Events and Economic Development (ATEED) is the city sponsor for the conference and is moderating a New Zealand employer panel debate “Working with international students”.
ENZ is the country sponsor and will present new research, “Employer Perceptions of Hiring International Graduates”.
“We know that students want to have strong employability prospects after they graduate, whether they are back home, staying in New Zealand for some post-study work or in a third country,” said John Goulter, ENZ Acting Chief Executive.
The conference will cover an introductory track for those new to the field as well as latest research and trends, ideas for scaling up delivery and models for working with internship providers.
Among the presentations are topics on: “International Exposure at Home and Abroad: Employability gains through internships”; “The Connection Catalyst: Virtual internships for wider access to cultural fluency and employability”; and “Emerging Internship Destinations: Keys for developing employers’ most desired skills in recent graduates”.
“The GIC plays an integral part in exploring past, present and future trends,” said Brett.
“This year we have an important focus on the employability needs of international students, both in their country of study as well as supporting their return to their home market. This is a particularly important theme for New Zealand and Australian education providers.”
The conference will be held at the Owen G. Glenn Building, and receptions will be held at the Fale Pasifika, Auckland Town Hall, and the Auckland War Memorial Museum.
Founded in 1999, previous GIC conferences have been held in the US, Singapore, Ireland, Canada, Mexico, South Korea, Germany, and the Netherlands.
Registrations are currently open. For the full GIC programme see here: http://globalinternshipconference.org
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Around the world in five
CHINA
China’s push to expand vocational education
The Chinese government has allocated NZ$21.88 billion to expand China’s vocational training to a new system that will see graduates emerge with qualifications in high-priority areas.
GLOBAL
Universities ride eSports wave for a stake in its future
Eleven global universities have founded the University eSports International Initiative (UeII) to collaborate on a range of eSports projects, including research, tournaments and governance.
GLOBAL
Why is it so difficult for international students to work in their host countries?
Policymakers see the benefit of retaining highly skilled international students but opinions differ on the best way to do so, with frustrating results for graduates.
TURKEY
International students flocking to Turkey for higher education
Thanks to major investments in education, regulatory amendments and government encouragement of student integration, Turkey now hosts one percent of the world’s international student population.
UNITED KINGDOM
GoXchange student app launched
A new app seeks to support international students by connecting them with peers at the same study destination.
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Building on momentum from 2025 for steady growth in 2026
Kia ora koutou,
As 2025 draws to a close, I want to take a moment to reflect on what we’ve achieved together, and to thank you for the incredible support you’ve shown to grow international education in New Zealand.
This year has been one of big wins:
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New Zealand now has 83,535 international students enrolled between January and August, a 14% increase on last year, already surpassing 2024’s total.
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Education-related travel exports hit $4.52 billion, making international education among New Zealand’s top 10 exports.
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87% of international students rated their experience in the country positively, with 77% of New Zealanders agreeing that international education benefits the country.
These results are a testament to the strength of our partnerships and the commitment of everyone in this sector. Thank you for working with us on our Go-to-Market Plans, we are excited to keep building on this momentum in 2026 as we deliver on the International Education Going for Growth Plan.
And it’s not just our sector shining, New Zealand continues to stand out globally on several counts, which make us even more appealing as a high-quality study destination.
We are globally ranked:
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fifth for overall higher education quality (QS World University Rankings 2026)
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second on the Sustainable Trade Index
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third-most peaceful country in the world (Global Peace Index 2025)
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first for work-life balance (Global Life Work Balance Index 2025)
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tenth for overall prosperity and wellbeing (Legatum Prosperity Index 2025).
Finally, I want to acknowledge Amanda’s outstanding leadership as ENZ Chief Executive. Amanda has strengthened relationships across government and the sector, represented New Zealand internationally, and delivered an organisational reset that sets ENZ up for the future.
We’re immensely grateful for her contribution and wish her every success in her next role.
The ENZ Board has started recruiting for a new Chief Executive, and we’re working closely with Amanda and the leadership team to ensure a smooth transition. In the meantime, business continues as usual, and our team remains focused on achieving the growth goals we have set for international education.
On behalf of the ENZ Board, thank you for everything you’ve done to help international education grow and thrive this year.
Wishing you a safe and happy festive season filled with relaxation, good cheer and time with loved ones. We look forward to connecting again in the New Year and continuing this important work together.
Ngā mihi nui,
Tony Gray
Chair, Education New Zealand Manapou ki te Ao -
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ENZ Regional Partners Workshop lands in Queenstown
This was ENZ’s twelfth Regional Partners Workshop, coordinated under ENZ’s Regional Partnership Programme which aims to ensure that regions throughout New Zealand increasingly share the benefits of international education.
Jo Keane, ENZ Business Development Manager, said the workshops are a chance to bring together regional representatives of international education to receive professional development training and learn the latest news and updates from ENZ.
“ENZ is committed to the development of international education in the regions. We work closely with our Regional Partners across 15 regions to grow value, deliver an excellent student experience and create global citizenship opportunities – in line with the goals of the International Education Strategy.
“Of course, our regional partners need to ensure their local communities see the benefits of international education too. For this reason, a key focus of the latest workshop was empowering our regional representatives to ‘Tell the Story’ of international education in their communities, with a session on news media and communication skills.”
The group also heard presentations from representatives of Destination Queenstown, Queenstown Resort College and Queenstown Lakes District Council on the opportunities and challenges for the region across tourism, infrastructure and international education.
Representatives from the Secondary International Education Business Association (SIEBA) also presented, focussing on partnership with the regions.
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SIEBA launches Schools Global Citizenship Pilot Programme
A network of 20 schools will take part, receiving professional advice and support to create, introduce and embed global citizenship strategies and initiatives across their schools.
SIEBA’s recent report on international business recovery for schools highlighted global citizenship education as one of three key areas expected to underpin business recovery and the future of international education, both within New Zealand and globally. The other two areas are sustainability/climate action, and growth in school-to-university pathways.
Global citizenship programmes contribute to a better international student experience, build understanding and support for international education, and enrich the value proposition that schools offer both domestic and international students.
Image above: Japanese and Kiwi students discovering science together at Awatapu College in Palmerston North
“Global citizenship education (GCED) has the potential to bring local and international students together through a focus on global issues, and in development of global competencies. International students and parents are increasingly looking for schools that can demonstrably deliver GCED within the educational experience," the report says.
The pilot programme will be delivered in collaboration with the Centres of Asia-Pacific Excellence. The schools involved will draft Global Citizenship strategies linked to a range of programmes throughout the school, including learning content and teaching approaches, co-curricular programmes, professional learning and development, and student-led initiatives. They will examine how Te Tiriti o Waitangi and Te Ao Māori will underpin their global citizenship strategies. Schools will start local, this will be a multi-year journey, and the result will look different in every school.
Developing global citizens is also one of the overarching goals of the New Zealand International Education Strategy.
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International education reports released
New Zealand International Education Snapshot: 2013 Full Year Report
This report combines the latest enrolment and student visa data to present a snapshot of the international education industry for 2013 and trends seen so far in 2014.
The Business Growth Agenda Leadership Statement for International Education – Progress Update
The Business Growth Agenda Leadership Statement for International Education – Progress Update sets out progress, since 2011, in achieving the goals of the Leadership Statement for International Education, the key actions by government, and ongoing work to support the growth of international education.
Download the report from the publications webpage
The Leadership Statement for International Education – Progress Update falls within the ‘Building Export Markets’ input of the Business Growth Agenda. Read more about the Business Growth Agenda on the Ministry of Business, Innovation and Employment’s website
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Around the world in five
US
The fast-moving world of alternative credentials and pathways
A new Inside Higher Ed report explores the array of certificates, apprenticeships and microcredentials that institutions and companies are creating to improve the link between education and work.
MIDDLE EAST
Middle Eastern youth pursue education in China to boost job prospects
Spurred on by China's growing investment in the Middle East, an increasing number of the region’s youth are choosing to study in China to gain an edge in a competitive job market at home.
SWEDEN
International students are key to plugging STEM gap
A new report is encouraging more grants for international students in Sweden to help plug a shortfall of STEM graduates. A high proportion of international students in Sweden study STEM, so grants to retain them could be key strategy.
GLOBAL
The lure of work rights for international students
With the ability to work and gain employability skills being major reasons why students opt for an international education, how do work rights impact student experience?
JAPAN
Japan relaxes employment rules for international graduates
Japan has announced a significant relaxing of residency rules for international students for 2019, allowing graduates to work in any role as long as they earn over an annual salary threshold of 3 million yen, or about 40,000 NZD.
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Around the world in five
GLOBAL
Survey finds prospective students put the emphasis on welcome and teaching quality
A survey of 62,000 prospective international students found that the most important factor in deciding between destinations is how welcoming and safe a study destination is. The survey also finds that teaching quality trumps university ranking for the majority of prospective students.
ASIA
University alliance in Asia aims to boost regional ties and global influence
Fifteen universities across Asia have formed a consortium to better facilitate mobility and enhance academic and research collaboration in the region. The alliance includes institutions in China, Korea, Japan, India, Thailand, Myanmar, Malaysia, Singapore, Indonesia, Sri Lanka, UAE, Saudi Arabia and Kazakhstan.
THAILAND
Education key in call for more designers
Thailand’s Chanapatana International Design Institute (CIDI), says Thailand lacks the education system needed to make Thailand a centre of excellence in design, and must work on internationalisation and collaboration. Currently, the market demand in Thailand exceeds the country’s capacity with only a limited number of students accepted to universities.
CANADA
Canadian universities see surge of international students
Canadian institutions are seeing jumps of 25 per cent or more in admissions of students from abroad, with record levels of interest from American students. “Canada may be a middle ground between the United States and Europe,” said Ravin Balakrishnan, the chair of computer science at the University of Toronto. “We have the energy and tech-savvy of the U.S., but the safety of European countries,” he said.
AUSTRALIA
Why companies of all sizes should give international student interns a shot
With 22.3% of students at Australian universities being international students, it’s important that they aren’t disregarded for employment, as they’re receiving the same education as local students. Work experience is the best segue for international students and graduates to get into the workforce. Here’s a few reasons why companies should give them a shot.
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International students welcomed at Waitangi
One such welcome to acknowledge and celebrate students from around the world took place on the Waitangi Treaty Grounds on 10 August 2022.
Study Northland organised a wonderful half day programme to welcome 70 international students currently studying at Whangarei Girls High, NorthTec, Kerikeri High School and Springbank School. This included a pōwhiri, cultural performance, and a ceremony in which each student was presented with Tū Ngātahi pins and welcome certificates. They then had the opportunity to explore the history and relevance of the Treaty Grounds, and the morning ended with fish and chips in the sunshine.
Students outside Te Wharenui at Waitangi
Tū Ngātahi is a te reo Māori phrase calling us to ‘stand together’. Education New Zealand Manapou ki te Ao developed this programme as a demonstration of welcome and support to international students, a celebration of the connection between cultures, and a recognition of the friendship and learning we share. The welcome at the Treaty Grounds was an ideal opportunity for the spirit and concept of Tū Ngātahi to be brought to life.
Ross Crossan (centre), ENZ’s Student Experience Manager, presented the students with Tū Ngātahi pins as part of the Waitangi welcome
Students were excited to be in New Zealand, some for the first time and some returning after heading back home during the pandemic.
Several of the recently arrived students at Whangarei Girls shared their first impressions with us. Fish and chips are certainly a hit, as is the chance to play badminton, volleyball, and other sports with friends. A few students mentioned the different school hours here. They also commented that just a little bit more time might be needed to get used to the weather!
Fish and chips were a highlight at Waitangi
Arisara Pungpho, from Thailand, is attending Springbank School. She has been coming to New Zealand for many years with her family. Arisara is here for six months, and says she most enjoys New Zealand’s environment, and its tranquillity and peacefulness.
“Most places in Thailand compared to New Zealand are very fast, very busy, and very lively,” Arisara says. “I also feel New Zealand is more inclusive of many cultures, which is not what I have experienced in other countries around the world.”
Springbank School students, including Arisara Pungpho (4th from left) and Elisabeth Ringel (3rd from left) enjoyed the cultural demonstration at Waitangi
Elisabeth Ringel particularly appreciated the warm welcome she received when she travelled here from Germany in July for a year.
“When I arrived in Auckland, I was surprised how friendly and welcoming everybody was, and how the brother of the Principal of Springbank School, with his family, drove me to my host family in Kerikeri – because my Auckland to Kerikeri flight was cancelled,” Elisabeth says.
With borders now open again, this is a significant moment for our international education sector, and we all look forward to welcoming more students to our institutions and communities over the coming months.
#TūNgātahi
Recent welcome events around the country
International students met with Christchurch Mayor Lianne Dalziel
International students being welcomed to Lincoln University
Wellington International Students' Association ran an event for over 140 international students from eight countries over the course of two days
