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Economic valuation of international education underway
An update of the economic valuation of the international education industry is currently underway in New Zealand.
Education New Zealand is responsible for commissioning an economic valuation analysis of the international education industry. This research provides the quantitative evidence for the industry’s contribution to New Zealand.
Infometrics and National Research Bureau have been commissioned by ENZ to estimate the current size of the international education industry including expenditure by foreign students in New Zealand. The research includes surveying international students (and in some cases their guardians), via either a web-based or paper survey.
The valuation follows a similar exercise in 2012 /2013 when students were also surveyed. An interim valuation was produced in 2014 which valued the international education industry, at $2.85 billion, supporting more than 30,000 jobs.
A copy of the report and an infographic of key findings are downloadable here.
An updated economic valuation report is expected in October 2016.
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New Zealand star of the show in leading Brazilian international education magazine
In late April, the Consulate-General of New Zealand in São Paulo welcomed professionals from the international education sector for the launch of Belta's magazine ei – International Education. The event served to celebrate New Zealand as the magazine's feature country and was attended by government officials and Brazilians who studied in New Zealand institutions and now hold prominent positions in their professional fields.
Belta (Brazilian Language and Travel Association) brings together the leading Brazilian agencies offering travel programmes focused on international education. Agents associated with Belta are recognised for the safety and excellence of the services they provide to students.
The New Zealand delegation from Universities New Zealand, composed of representatives from five of the country's eight universities, and CAPES LATAM were present at the Consulate for the magazine launch event during their stay in Brazil for strategic meetings at FAUBAI 2024, Brazil's largest conference focusing on higher education.
ENZ’s Bruna Natale with the delegates from New Zealand.
Belta's publication is a quality reference for those seeking information about studying abroad. It is published annually and serves as a guide for those interested in experiencing international education. It is distributed at exchange fairs, travel agencies, and schools throughout the year. This is the third time that Belta's magazine has featured New Zealand's international education on its cover.
The guests were welcomed by the Ambassador of New Zealand in Brazil, Richard Prendergast, the market development manager of Education New Zealand Manapou ki te Ao (ENZ) in Brazil, Bruna de Natale, and Belta's president, Alexandre Argenta.
"Aotearoa New Zealand is open to Brazilian students, offering excellent education, institutions that prepare for future challenges, and a great quality of life, with safe cities and a friendly population," said Ambassador Prendergast at the event's opening.
Guests watch Ambassador Richard Prendergast’s speech.
Bruna de Natale states, "Highlighting New Zealand education in Belta's magazine is essential for Brazilians to be aware of the quality of education offered in Aotearoa New Zealand." Bruna also emphasises that "the magazine directly engages with the audience interested in studying abroad, reaching exchange fairs and agencies from all regions of Brazil, so it is a strategic visibility for positioning the quality of New Zealand education."
Representatives from exchange agencies who attended the reception conversed with members of the Universities New Zealand delegation and Brazilians who had studied in New Zealand.
"We have strong connections with Latin America in general, and especially with Brazil, but we want to strengthen and expand these partnerships," said Bronwen Kelly, Deputy Chief Executive of Universities New Zealand. Participating in strategic events, like today's launch and the FAUBAI conference, is a significant step towards bringing our institutions closer together and paving the way for academic exchange," Bronwen added.
In addition to Alexandre Argenta, Maura Leão, Director of International Relations at Belta, attended the event. Both were in New Zealand in March on a familiarisation trip organised by ENZ to introduce the country as an education destination.
"I've just returned from a fantastic experience in New Zealand," said Maura Leão during the event. "It's a country with many wonderful opportunities for students. I visited schools, universities, English language schools, and high schools. The experience was very positive. For us who work in education, it's essential to have this opportunity to share impressions with families who want to send their children to study abroad," said the executive.
The online version of the magazine can be found here: Revista ei! 2024 by Associação Belta - Issuu
Bruna de Natale with Belta’s International Relations Director, Maura Leão.
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2016 ISB results: PTEs and ELPs
The ISB is a globally benchmarked survey for international students which measures their level of satisfaction across four major dimensions including their arrival experience, the support they receive from their education provider, the quality of education provided, and their living experience in country.
International Student Barometer – PTE sector
The 2016 PTE sector ISB survey had 2,909 participants, a significant increase over the 2,010 participants in 2014, and saw the overall satisfaction of participating international students from New Zealand PTEs increase by 1.8% from the 2014 survey to sit at 89.5%.
New Zealand PTEs significantly outperformed the global benchmark for private education providers globally, being 2.2% above the global overall student satisfaction benchmark of 87.3%.
Within the four major components of the survey, PTEs outperformed the global benchmark on each dimension:
New Zealand PTEs (n=2,909)
Global Benchmark (n=13,145)
Learning Overall
90.3%
87.7%
Living Overall
90.7%
88.8%
Support Overall
88.9%
88.5%
Arrival Overall
92.6%
91.3%
International Student Barometer – English Language Sector
The 2016 English Language sector ISB survey had 3,597 participants, a significant increase over the 1,990 participants in 2014, and saw the overall satisfaction of participating international students from New Zealand English Language providers decrease by 2.2% from the 2014 survey to sit at 86.7%.
New Zealand English Language providers underperformed the global benchmark for English Language providers globally, being 1.0% below the global overall student satisfaction benchmark of 87.7%.
Within the four major components of the survey, English Language Schools underperformed the global benchmark on each dimension:
New Zealand PTEs (n=3,519)
Global Benchmark (n=14,804)
Learning Overall
85.6%
87.5%
Living Overall
89.0%
90.0%
Support Overall
91.3%
91.9%
Arrival Overall
89.8%
90.6%
Each participating education provider in the ISB survey receives a customised report based on their own international student survey results provided to i-Graduate which details their performance in relation to other participants in New Zealand, and an overall global benchmark. Providers use these results to make informed decisions to enhance the international student experience and drive successful recruitment and marketing strategies.
ENZ, who funds the ISB survey, receives overall aggregate results for each education sector, but does not have access to individual provider results. ENZ works with sectors to ensure the experience of international students in New Zealand enhances our reputation as a high quality, safe, and welcoming education destination.
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Upcoming events related to international education – E-News June 2022
Dates
Event
Location
2,3 July
Duc Anh A&T: Global Education Fair
Information for prospective students
Contact: Van Banh
Ho Chi Minh City and Ha Noi, Viet Nam/online
5 July
New Zealand Centre
Announcement of the first batch of joint research proposals from NZ universities and Indian Institute of Technology Delhi
Contact: Jugnu Roy
New Delhi, India
7 July
ENZRA workshop – ENZ is organising a workshop to discuss the vision for the NZ education industry, promotional strategy, and next steps around the border opening. The workshop is exclusively for all India headquartered ENZRA office owners and decision makers.
Contact: Monika Chaudhary
Mumbai, India
July TBC
ENZ/MFAT Alumni Function – ENZ is working alongside Ministry of Foreign Affairs and Trade to deliver an alumni function under the banner of 50 Years Diplomatic Relations, highlighting the importance of our education partnership
Contact: Jane Liu
Beijing, China
9,10 July
IDP Overseas Study Exhibition
Information for prospective students
Contact: Van Banh
Ha Noi, Ho Chi Minh City, Vietnam
9 August
Te Pukenga International Strategy Launch
Media Roundtable: Business-to-business event followed by social networking with agents
Contact: Jugnu Roy
New Delhi, India
11 August
Te Pukenga MoU signing with Maharashtra Government
Formalise the MoU already signed by NZ Trade and Enterprise at a government-to-government level, with the Maharashtra government
Contact: Jugnu Roy
Mumbai, India
10-11 August
EduTECH Expo and Conference
Contact: Alana Pellow
Melbourne, Australia
15-19 August
New Zealand International Education Conference (NZIEC) 2022
The first conference for New Zealand’s international education sector since 2019
Contact: NZIEC@enz.govt.nz
Online
24-25 August
IC3 Annual Conference
ENZ is gold sponsor for the conference, which is the largest high school conference in India. Has participation from 6 of the 8 NZ universities. Supports the India undergraduate market development strategy
Contact: Monika Chaudhary
Hyderabad, India
27 – 28 August
The STAR Education Fair
Information for prospective students
Contact: Naluri Bella
Malaysia
August/Sept
Undergraduates – NZ Global Competence Certificate
Exchange programme focussed on tertiary students from India and NZ
Contact: Monika Chaudhary
Online
13-16 September
European Association for International Education (EAIE)
EAIE is the largest business-to-business conference and tertiary international education event in Europe. This year’s theme is ‘The Future in Full Colour’. ENZ will host a pavilion with New Zealand universities and ITPs and registrations to participate have now closed.
Contact: Olga Elli
Barcelona, Spain
14 – 15 September
Asia Pacific Technical Vocational Education and Training (APAC TVET) Forum
A partnership between ENZ, Te Pūkenga and Skills Consulting Group showcasing NZ vocational sector and its expertise. The forum will include academic and business-to-business/government-to-government elements, bringing together stakeholders across Asia and the Pacific to share expertise and capability.
Contact: Richard Kyle
Online –Asia and Pacific wide
23 September
2022 New Zealand – China Early Childhood Education Symposium
Co-hosted by Education New Zealand and China Centre for People to People Exchange, the third annual Early Childhood Education (ECE) Symposium will be a hybrid event bringing together professors, practitioners and teachers in the ECE field to share best practices. The theme of the 2022 Symposium is “Sustainable Development of Early Childhood Education.”
Contact: Rosemary An
China, Online
Sep/Oct
Market Development Activity (Kalimantan Region)
Information for prospective students
Contact: Naluri Bella
Balikpapan & Samarinda cities Kalimantan Region, Indonesia
21 – 29 October
China Education Expo (CEE)
Annual exhibition tour hosted by China Education Association for International Exchange (CEAIE) since 2000.
This major conference and expo is the leading international education event in China.
Contact: Jane Liu
Beijing, Guangzhou, Chengdu, Shanghai
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From the CE: Global New Zealand education promotions backed by positive international student experience
Kia ora koutou,
I am delighted to share this update with you from Beijing, where I am attending the China Annual Conference and Expo for International Education (CACIE), which is among the largest and most influential international education conferences in the Asia-Pacific.
New Zealand, as you know, has the proud distinction of being Country of Honour at CACIE 2025. What’s made New Zealand’s presence even more impactful is to have Hon Dr Shane Reti, the Minister for Universities and Minister of Science, Innovation and Technology join us on this visit. It is helping us raise New Zealand’s profile in education, research and innovation space during our short time in Beijing.
With over 25 tertiary education providers from around New Zealand in attendance at the conference, including universities, wānanga, polytechnics and private training establishments, we have a diverse delegation presenting a strong and unified New Zealand education brand in China.
On Wednesday, ENZ hosted the New Zealand Education Friends and Partners Reception and attended the New Zealand-China Education B2B Networking session.
While the reception was a wonderful opportunity that enabled our education providers to extend manaakitanga to their longtime Chinese partners, the B2B networking session was an important one to help them connect with new institutional partners in China.
On Thursday, I am looking forward to attending the CACIE plenary session (attracting over 3,000 people) where Minister Reti will deliver the Country of Honour address, followed by the second New Zealand-China High-Level Education Forum that will see significant government-to-government engagement in education.
I can’t wait to share some significant outcomes from this visit with you soon.
CACIE is, of course, only the latest major opportunity in what has shaped up to be an incredibly impactful promotions season for New Zealand education across the world – from China, India, Europe and Thailand to Viet Nam, Japan and Korea. I am truly proud of the huge collaborative effort that has gone into the successful delivery of these events with the sector.
It’s reassuring that these strong global promotions of New Zealand’s education quality are backed by the stellar results of the 2025 New Zealand International Student Experience Survey that see 87% of international students continue to rate their New Zealand experience positively.
What’s better is that these highly positive satisfaction results come as international student enrolments in New Zealand continue to grow, with 63,610 international students enrolled in the country between January and April 2025, a 16% increase compared to the same period in 2024 (54,690).
It’s a great track for us to stay on!
Poipoia te kākano, kia pūawai
Nurture the seed and it will bloom into a flower
Ngā mihi nui,
Amanda Malu
Chief Executive
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Around the world in five
CHINA
China to establish first nuclear research university
The China National Nuclear Corporation is set to build a nuclear technology university in Tianjin province which will function as a base for skills training, postgraduate and PhD programmes.
IRELAND
Higher health insurance costs threaten international students
An ongoing High Court case might require international students in Ireland to hold expensive health insurance to remain eligible for their student visa. This financial strain could even deter some students.
UK
International students focus of new parliamentary inquiry
A British parliamentary committee has launched an inquiry to answer questions over the sustainable future for international students of all levels in the UK.
CANADA
Ontario releases international education strategy for postsecondary education
Ontario’s international postsecondary education strategy 2018 has a focus on educating global citizens by providing students with increased opportunities to develop global competencies.
SAUDI ARABIA
Plans to forge STEM research links with UK institutions
A Ministry of Education delegation, including public universities, is visiting the UK to explore research and development partnership opportunities, with a focus on STEM subjects.
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Māori perspective in internationalisation
Having seen how international education creates long-term relationships and influences worldviews, in 2018, the University of Otago has established Tūrangawaewae Pōkai Whenua.This is an indigenous exchange programme connecting Māori with indigenous communities in Australia, Canada and the US.
Jason Cushen, Director International at the University of Otago, said the programme uses a network of partner universities to connect Māori students with other indigenous communities.
“International education is a lifechanging experience for students but for indigenous students in particular it can be a unique opportunity to connect with indigenous peers around the world, to share experiences and customs, and discuss the role cultural identity plays in education.
Jason and Tuari Potiki, Director of the Office of Maori Development, will present at NZIEC outlining how the programme will operate, and its place within broader mobility and diversity initiatives at the University of Otago.
A similar programme is being developed in Auckland, thanks to a partnership between Study Auckland and the hapū of Ngāti Whātua Ōrākei. Together, they have created the Rukuhia Leadership Programme, a cultural immersion experience designed especially for international students.
Students spend a day on a marae participating in workshops that focus on leadership, values, the connection of people, place and environment, and they learn about the work Ngāti Whātua Ōrākei does in the community. They experience a pōwhiri, meet iwi leaders, and learn te reo Māori greetings and pronunciation, waiata and haka.
Henry Matthews, Head of International Education at Study Auckland says the pilot programme emphasises the appeal of a uniquely New Zealand study experience.
“The leaders of Ngāti Whātua Ōrākei incorporate their values of Manaakitanga, Kaitiakitanga, Whanaunagatanga and Tino Rangatiratanga into the programme, which provides students with a powerful sense of belonging, connection and empowerment.
“It is an unforgettable international student experience, and something that can be easily replicated across other parts of New Zealand.”
Find out more about the programme at NZIEC, where Henry will lead an interactive session where you can hear first-hand from international students about how they found the experience.
NZIEC 2018 will be held on Thursday 9 and Friday 10 August at Te Papa Tongarewa in Wellington.
Tūrangawaewae Pōkai Whenua: A Place to Stand, a World to Explore, 1.30-2.10pm, Thu 9 Aug
Rukuhia Leadership Programme: A partnership with hapūto create unforgettable international student experiences, 11-11.40am, Fri 10 Aug
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Around the world in five
JAPAN
International students fall behind in job hunt
Despite efforts to encourage Japanese companies to globalise, language issues and mismatches between students and employers mean few job offers are made to international students.
TAIWAN
Government to boost post-study work rights
The Taiwan government is looking to lower restrictions for international students to remain after graduation and access work rights in a move to bolster the country’s professional workforce.
GLOBAL
For international students, shifting choices of where to study
What do falling or stagnating international student enrolments in the US and UK mean for international student mobility around the world?
AMERICAS
Crossing borders: How 10 universities are forging new ties in the Americas
Institutional collaborations are enabling 10 universities across the Americas to work together on common issues such as lack of technological innovation, climate change and public health issues.
GERMANY
Germany seeks solutions for lack of teachers in schools
An "education emergency" looms in Germany as schools struggle with a shortage of nearly 40,000 teachers due to a population increase and hurdles to get into teacher training programmes.
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Meet ENZ’s team in South-South east Asia
The team’s Regional Director, Ziena Jalil, has been working with senior management at ENZ to build the capacity of the team to best contribute to New Zealand’s international education goals.
The team’s approach to strengthening New Zealand’s presence and engagement in the region has included the recruitment of staff to manage changes but also to fill gaps in experience and skills critical to success in five key markets for ENZ in the SSEA region which are currently India, Indonesia, Malaysia, Thailand and Viet Nam.
Late last month Jane Goh joined ENZ as Marketing and Strategic Relations Manager, Malaysia, based in Kuala Lumpur. Jane came to ENZ from Mondelez International where she was the Communications Manager, having previously worked for Draft FCB and Taylor’s Education Group also in Kuala Lumpur. While at Taylor’s, Jane led a major project to re-energise alumni relations as well as looking after advertising and promotions across the group, and so she is well placed to boost New Zealand’s education profile, with the right skills to also strengthen important channels.
In early January ENZ also appointed Marketing and Strategic Relations Managers in Thailand and Indonesia.
Chortip Pramoolpol is based in Bangkok. Most recently Chortip was Zespri International Limited’s Marketing Manager - Thailand. She oversaw overall sales, marketing, customer relations and operations of the Zespri business in Thailand and drove considerable growth.
Prior to Zespri, Chortip worked for Grayling Thailand, Keppel Thai Properties and New Zealand Trade and Enterprise in corporate communications, marketing, business development and international investment roles. Chortip has also worked at a marketing research company in Australia and a property company in Singapore. She holds a Master of Business in International Marketing from the University of Technology, Sydney, Australia.
Karmela Christy is ENZ’s Marketing and Strategic Relations Manager based in Jakarta. Before joining ENZ Karmela worked as a Business Analyst and Marketing Manager for Lloyd Morgan Executive based in Shanghai. She developed marketing, branding, events, PR and communications strategies for five Lloyd Morgan offices across China.
Prior to Lloyd Morgan, Karmela worked for the Global Supply Chain Council, Essential Group, and the University of Pelita Harapan in events and marketing roles. She holds a Bachelor Degree in Marketing from the University of Pelita Harapan, Indonesia.
The Marketing and Strategic Relations Managers have responsibility for establishing and managing key relationships in market including those with government and the education industry. They also provide information on market opportunities for New Zealand, lead arrangements of ENZ marketing and promotional activities, and facilitate introductions and discussions with local stakeholders, with a view to growing awareness and student numbers.
Chortip, Karmela and Jane join the wider SSEA team of:
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Margaret Low, Education Assistant in Malaysia
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Dinh Duong, Market Development Manager in Viet Nam
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The India team in Delhi, Jugnu Roy (Lead Events and Channels SSEA & Marketing and Strategic Relations Manager South Asia), Monika Chaudhary (Market Development Manager) and Shahbuddin Khan (Driver and Administration Assistant) and Mumbai based Shailaja Vora (Market Development Manager).
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The SSEA Wellington based team of Lead International Market Manager South-South East Asia, Francesca Hilbron, and International Market Manager South East Asia, Johnny Tramoundanas-Can.
The SSEA team is led by Ziena Jalil, ENZ’s Regional Director South-South East based in New Delhi.
The SSEA team welcomes collaboration with the New Zealand education industry, to work together on SSEA’s two key goals of growing student numbers and facilitating introductions that will lead to education business. The team sits within ENZ’s wider International team and works closely with ENZ’s Marketing and Business Development teams.
You can contact us through ENZ’s Business Development team or through the following emails: asean@enz.govt.nz and india@enz.govt.nz
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Around the world in five
China
China’s Ministry of Education has approved a slew of new transnational educational partnerships, as the country aims to grow its TNE enrolments from 800,000 to eight million.
Global
Students around the world are more confident about career prospects but are increasingly concerned about a range of other issues, including student diversity and their quality of life, according to the latest Global Student Satisfaction (GSS) Report 2025.
United Kingdom
According to a new report from the All-Party Parliamentary Group (APPG) for International Students, International students contribute more than £41.9 billion annually to the UK economy, with their impact felt in local communities.
Australia
The Australian Centre for Student Equity and Success (ACSES) has released a new report calling for a complete shift in how Australia’s higher education system addresses equity and access issues.
United States of America
An estimated 30% to 40% fewer international students are expected on American college campuses in the fall of 2025, compared with trends in the 2024-2025 academic year, according to NAFSA: Association of International Educators.
