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Supporting PTEs to grow internationally

The recent 2024 ITENZ Conference in September provided the ideal platform for Sharon-May McCrostie, Acting General Manager of Sector Engagement for Education New Zealand Manapou ki te Ao (ENZ) to highlight some of ENZ’s work to support Private Training Establishments (PTEs).

Strengthening New Zealand’s reputation as a preferred destination for international students studying with PTEs by taking a collaborative approach with the subsector has been key, said Sharon-May.
“This includes how ENZ works with PTEs to develop the subsector by organising roadshows, in-market education fairs, events and webinars. We also have a strong pipeline of activity ahead, working with PTEs through strategic marketing, partnerships, capability building, with a focus on delivering high-quality educational experiences,” added Sharon-May.

The team at the ENZ booth during the 2024 ITENZ conference. From left Business Development Manager, Jane Yang, Coordinator Sector Engagement, Isabella Gunadjaja, Acting GM Sector Engagement, Sharon McCrostie, and GM Māori, Ed Tuari. Ed kick-started conference proceedings with an energising mihi whakatau.
During her presentation, Sharon-May highlighted four key points:
- Expanding recruitment efforts in key markets such as India, China, Viet Nam, Latin America, and the Philippines, will be incredibly important in the diversification of the international student base. This will also be vital in achieving the New Zealand government’s goal to double export earnings from international education to $4.4 billion by 2027 and meeting the student enrolment target of 85,000 by 2024/25 (up from 69,000).
- ENZ conducts targeted marketing campaigns that aim to boost visibility and awareness of a New Zealand education. Providers can leverage ENZ marketing support in their international journey through tools like BrandLab for developing promotional materials and AgentLab for connecting with education agents.
- ENZ provides valuable market insights through IntelliLab, offering data on trends, student preferences, and enrolment statistics to help providers make informed decisions.
- Lastly, to improve the student experience, ENZ provides resources such as NauMai NZ and conducts an annual Student Experience Survey, giving providers insights into how they can better meet the needs of international students.
Sharon-May ended by confirming ENZ’s commitment to the subsector.

“We are committed to providing ongoing support for PTE providers through research, resource and capability building. We look forward to continuing our efforts in supporting the growth of this very important part of New Zealand’s international education eco-system,” said Sharon-May.
Education links recognised during Prime Minister’s Trade Mission to Malaysia and Republic of Korea
Prime Minister Christopher Luxon’s recent Trade Mission to Malaysia and the Republic of Korea involved a wide range of education-related events. They proved the perfect opportunity to recognise New Zealand’s education cooperation with both host countries while also raising New Zealand’s education brand awareness. The events also highlighted the strong people-to-people connections that were started through international education and continue through links to alumni and the industries they have gone on to work in.

Prime Minister Christopher Luxon speaking at the New Zealand-Korea Education Partnership Ceremony in Seoul held on 5 September.

Representing our sector during the Mission was Professor Grant Edwards, Vice Chancellor of Lincoln University, and John van der Zwan, Executive Director of Schools International Education Business Association (SIEBA). Education New Zealand Manapou ki te Ao (ENZ) and NZ Inc agencies worked closely with the sector delegates on the education components of the Mission which included two education-related arrangement signings, education representatives at the two Gala Dinners, the Green Room with Influential Alumni event in Kuala Lumpur, and the New Zealand – Korea Education Partnership Ceremony in Seoul.

Professor Grant Edwards of Lincoln University with Prime Minister Christopher Luxon at the signing of a MOU with Universiti Putra Malaysia.

Joining the Mission for the education elements of the programme was ENZ’s Acting General Manager – International, Mr Ben Burrowes. Mr Burrowes said that having education representatives and dedicated education components feature strongly on the Prime Minister’s agenda supports the education sector with our brand awareness and elevates New Zealand’s reputation in these two important source countries for international students.

"During the series of events, Prime Minister Luxon highlighted the strong connections between our people that have been nurtured through education.

“At one of the alumni events in Malaysia which featured Malaysian alumni who are now influential leaders in politics, business, science, and education, Prime Minister Luxon spoke of the importance of such alumni networks in fostering these connections,” said Mr Burrowes.

While in Korea, ENZ’s Acting General Manager International, Ben Burrowes, provided an appreciation gift to our school sector partner, Seoul Metropolitan City Office of Education to recognise their commitment to supporting young learners through global citizenship initiatives.

Professor Edwards said that he found the discussions on trade and education with Malaysia and the Republic of Korea highly valuable.

“Lincoln University signed two significant agreements during the trip: firstly, we signed an MoU with Universiti Putra Malaysia to advance research collaboration in agriculture and food security, and then a second MOU with the Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries (EPIS) to support student training in specialised agricultural education programmes.

“The new agreements will broaden Lincoln University’s collaborations with international institutions and further expand Aotearoa New Zealand’s global education partnerships,” said Professor Edwards.

Professor Grant Edwards of Lincoln University with Prime Minister Christopher Luxon at the signing of a MOU with the Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries (EPIS) in Seoul.

Representing the school sector for the Republic of Korea leg of the Mission, John van der Zwan of SIEBA provided remarks at the education event on fostering school cooperation and participated in local education site visits after the Trade Mission programme concluded. Mr van der Zwan also visited a local education agency and a school in Seoul where he taught twenty years ago.

Executive Director of SIEBA Mr John van der Zwan speaking at the New Zealand-Korea Education Partnership Ceremony.

Mr van der Zwan said that the Trade Mission was a special opportunity to join with the Prime Minister to promote the New Zealand school sector for international education.

“Our schools are seen as world-leading, providing excellent education to students from the Republic of Korea. The education event organised by ENZ and attended by the Prime Minister was a highlight for SIEBA with important connections made with education officials looking to strengthen people-to-people links with schools in New Zealand,” said Mr van der Zwan
Cities bid international students haere mai
Students from all over the world who are taking the first steps in their New Zealand education journey were extended a warm haere mai in Christchurch and Wellington recently.
A warm Wellington welcome
Around 600 new international students were welcomed to Wellington on Wednesday 16 March at a lively event at Pipitea Marae.
While the weather was cool, the Ngāti Pōneke pōwhiri was warm. The students – some wearing their national dress – were treated to a rousing kapa haka performance followed by a traditional Kiwi barbeque, and were given the chance to capture the moment in a Wellington-themed photo booth and take part in poi lessons.
The Mayor of Wellington, Celia Wade-Brown, welcomed the international students to the creative capital and promoted the opportunities for both study and work in the city.
The arrival of this most recent cohort boosts the international student population in Wellington to more than 5,600, injects an estimated additional $17 million in to the Wellington region’s economy and brings enormous cultural and social benefits to the region’s education institutions and communities.
A colourful Christchurch greeting

Students who have chosen Christchurch as their education destination were embraced in a similar style, at an event hosted by Christchurch Educated on Thursday 7 April.
A pōwhiri at the Te Puna Wānaka marae at Ara Institute of Canterbury set the warm and welcoming scene and was followed up by a greeting from Mayor Lianne Dalziel. During her address, Ms Dalziel acknowledged the important role played by Christchurch’s International Student Ambassadors; and referred to success of the Indian Skills Scholarships.
As in Wellington, the international students had the opportunity to pick up some kapa haka and poi skills.
Canterbury welcomes more than 9,500 international students each year, contributing an estimated $253 million to the regional economy.
Around the world in five

Australia

Risk ratings could 'damage' long term health of Australian education sector

The latest release of immigration risk ratings for international education providers in Australia has raised questions about the best approach to ensure the sustainability of the sector.

Brazil

Brazilian outbound sector optimistic for further growth, agents more important than ever

The Brazilian outbound market is continuing to grow after a post-Covid boom with increases across several products and new destinations emerging, while the role of the agent has become even more important.

Canada

Canadian immigration minister releases official cap figures and targets for 2024

Canadian Immigration Minister Marc Miller has announced an official national cap allocation of study permit applications for this year.

United Kingdom

What do international students really think of proposed policy changes?

But what do international students think of these proposed policy changes, and to what extent is it really having an impact on their interest in studying in the UK?

Global

Is there a global turn to tougher international student rules?

Is the drive for internationalisation grinding to a global halt? Entry to major HE providers is getting tougher just as pressure rises within universities to attract ever greater numbers of international students.
Haere rā: Farewell message from former Chief Executive Amanda Malu
Tēnā koutou katoa,

As I close out my time as Chief Executive of Education New Zealand Manapou ki te Ao, I leave with confidence in the future of the international education sector for New Zealand.

Over the past year the sector has continued with steady and balanced growth, contributing more than $4.52 billion annually to the economy and enjoying enduring public support for international students.

Our most recent New Zealand International Student Experience Survey also showed strong support from international students, with 87 percent of those surveyed rating their New Zealand experience positively. That’s an excellent result and something to celebrate.

Last year, the Government launched the International Education Going for Growth Plan, and I am really pleased that this work is tracking well. ENZ has been focusing its promotional efforts on markets with the highest potential for growth while continuing to maintain New Zealand’s strong presence and reputation for high-quality education in other markets. This work continues as ENZ enters its next planning cycle.

While Chief Executive, I feel extremely privileged to have joined three Prime Minister-led delegations, championing New Zealand’s unique education offering in Grow markets including China, India and Viet Nam. Another highlight was travelling to Beijing last year for the China Annual Conference and Expo for International Education (CACIE), at which New Zealand had the distinction of being the Country of Honour.

I have deeply valued being part of the ENZ team and my overall reflection is one of immense gratitude. It has been an absolute career highlight for me and an incredible experience made possible by the great people of this organisation.

I would like to end by acknowledging and thanking everyone in the sector who works so hard to grow international education and its value to New Zealand.

I know 2026 will be another exciting year and I wish you success ahead.

Hei te tau tītoki, 

Amanda Malu
Introducing NauMai NZ
ENZ Chief Executive Grant McPherson is pleased to announce the launch today of a new digital platform, NauMai NZ, to support international students as they transition to a new culture and life in New Zealand.
NauMai NZ reflects the Māori concept of manaakitanga, Grant said.
“Our culture of care and respect for all visitors is incredibly important. We are therefore delighted to launch this first phase of NauMai NZ, which supports the first six months of the international student journey, a time when students need extra help.
“We are proud that the majority of students have a fantastic, often life-changing, time in New Zealand. We want this to be the case for every student.”
The content and design of NauMai NZ is the result of research-based insight. It includes advice on working in New Zealand, culture and lifestyle, accommodation, healthcare and wellbeing services.
“Students have been telling us that they need to know where to get reliable, up-to-date information about living and studying in New Zealand, and NauMai NZ provides this.
“This is a generation that is online 24/7 – and NauMai NZ has been designed to provide useful information at their fingertips.”
The first phase of NauMai NZ provides a trusted government source of information that students need in a clear and accessible way. Ultimately, the platform will provide personalised support for students throughout their study, extending beyond graduation to work and a career.
“It is a privilege to host visiting students and we all have a responsibility to look after them.”
The New Zealand International Education Strategy 2018-2030 was launched in August 2018. NauMai NZ aligns with an action in the Strategy – to improve the availability of clear, timely and customer-focused information about education and immigration to students and providers.
NauMai NZ also embodies the objectives of New Zealand’s International Student Wellbeing Strategy by providing content connected with the social, cultural, community, health and wellbeing needs of international students.
The development of NauMai NZ is being led by ENZ in collaboration with Immigration New Zealand, Ministry of Business, Innovation and Employment, Ministry of Education, and the New Zealand Qualifications Authority.
The platform is fully integrated with ENZ’s wider digital ecosystem, including its platform and analytics capability, providing a new layer of support for the international student journey.
Visit NauMai NZ here: https://naumainz.studyinnewzealand.govt.nz/
Around the world in five
Asia
More Tamil Nadu State students from middle class families plump for higher studies abroad
More students from India, including middle-class families, are now eager to study abroad as COVID-19 restrictions ease. Popular courses include engineering, management, and medicine, with countries like the UK, Canada, Russia, and Kazakhstan being preferred destinations. New visa rules in the UK have caused some concern, leading students to consider Australia and New Zealand as alternative options.

North America
Agent role to be reviewed in Canada’s new international education strategy
Global Affairs Canada is concerned about the vulnerability posed by education agents in Canada's international education sector, as they engage in unethical practices that could harm the country's reputation. The upcoming strategy will also prioritize diversification of programs, destinations, and source countries to spread economic benefits more equitably and reduce reliance on specific markets like India and China.

South America
Argentina's agency sector optimistic on future growth
Argentina's outbound study travel sector is optimistic about future growth, with 85% of ARSAA (Argentine Study Abroad Association) members expecting travel in the upcoming quarter. Challenges such as affordable flights, payments, and school communication highlight the need for improved solutions to support Argentine students studying abroad.

Europe
UK to block dependants from accompanying international students as of January 2024

The UK government plans to restrict dependents from accompanying international students, except for those pursuing postgraduate programs with a research focus, starting January 2024. This policy aimed at controlling net migration has sparked worries among prospective students planning to study in the UK.

Africa
South Africa's ELT schools hopeful after further recovery in 2022
Education South Africa (EduSA) schools saw a 44.2% increase in international students in 2022, but numbers remained below pre-pandemic levels. Saudi Arabia and Brazil were top source markets, while African markets showed promising growth. The association plans to focus on branding, marketing, and digital development in 2023 to further enhance their international profile.
Corporate publications
Download Education New Zealand’s Statement of Intent and Annual Report and the International Education Strategy 2022-2030.

ENZ is committed to transparent reporting, and our Chief Executive’s expenditure can also be downloaded below.
Previous publications
Chief Executive’s expenditure
New Zealand continues to protect and care for international students during lockdown
Providers, host families and supporting networks have been setting up additional support for international students to ensure they feel connected and safe.
Education New Zealand is pulling together some of the great things that have been taking place across the sector. Here are just a small number that we have heard about so far.
- Otago University has a dedicated information page for students, with students registering with Ask Otago. They can then request daily phone calls to check in and see how they are doing. University recreation centre staff are also offering virtual fitness classes.
- University of Auckland has been supporting the COVID-19 response by undertaking modelling work that informs the Prime Minister’s Chief Science Advisor and working directly with the Auckland District Health Board to help with testing capacity by using their facilities and people.
- Rotorua English Language Academy (RELA) is teaching online classes to 30 students from nine different countries. Many students are worried about their families back home so in addition to support during class time, staff make individual phone calls and arrange fun activities such as the recent Easter video competition on WhatsApp. Friday full-school assemblies and farewell speeches continue to lift students’ spirits with the RELA tradition of singing ‘Now is the Hour’ – managed by the school’s director playing on the piano at home while students sing over Zoom.
- Several Northland schools have been working closely with Study Northland to support the 150 international students in their care. The international students are being well supported by their schools and homestay families by keeping them busy and making them feel like an integral part of the family.
- SIEBA is doing an amazing job supporting the school sector. The small SIEBA team has been working around the clock to provide advice and guidance to schools, including publishing residential care emergency guidance to help schools navigate these tricky areas. On top of all that, SIEBA is raising key issues with the Ministry of Education and alerting government agencies to emerging challenges.
- Massey University’s international support staff are running virtual one-on-one support sessions which can be arranged by the students themselves. The university, like other universities, is making personal phone calls to all students to ensure they feel supported. Massey also has a range of wellbeing resources available and the recreation centres have taken their services online.
- Aspire2 International has launched a number of online learning solutions that have all gained NZQA accreditation. This means English, hospitality, IT and business students can transition from face-to-face to remote learning quickly in order to complete their qualifications.
We want to hear more about the great work the sector is doing to support international students within New Zealand both in enabling their learning but also supporting their wellbeing.
Please let us know what your organisation has been doing and we will look to share this wider. Send your stories to industryteam@enz.govt.nz.
Around the world in five

United Kingdom

UK: student visas down as dependent applications plummet

The UK Home Office has published data showing a large decline in student dependent applications since new legislation was introduced at the beginning of this year, as well as a fall in student visa applications.

Australia

Australian government to set international student cap - ICEF Monitor - Market intelligence for international student recruitment

The Australian government has announced a legislative package with a series of new measures for the country’s international education sector. The measures include a cap on new international student enrolments, a prohibition on education providers holding ownership positions in education agencies, a ban on agent commissions for onshore student transfers, and more stringent oversight of education providers and agents alike.

India

Record immigration is colliding with housing crises across the world

India Times is reporting that countries like Canada and Australia are reevaluating their immigration policies to address the pressures on housing affordability and sustain economic growth.

United States

Agents worried over high US visa rejections for African students

International education actors in Africa are uniting with their US partners and activists to call on the study destination’s government to ‘rethink’ visa policies for African students.

SEA

Malaysia, Singapore & Thailand rise in THE Asia rankings

India has overtaken China as the second-most represented country in the Times Higher Education Asia University rankings 2024, with 91 universities compared with the neighbouring nation’s 86 institutions.