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Introducing NauMai NZ
ENZ Chief Executive Grant McPherson is pleased to announce the launch today of a new digital platform, NauMai NZ, to support international students as they transition to a new culture and life in New Zealand.
NauMai NZ reflects the Māori concept of manaakitanga, Grant said.
“Our culture of care and respect for all visitors is incredibly important. We are therefore delighted to launch this first phase of NauMai NZ, which supports the first six months of the international student journey, a time when students need extra help.
“We are proud that the majority of students have a fantastic, often life-changing, time in New Zealand. We want this to be the case for every student.”
The content and design of NauMai NZ is the result of research-based insight. It includes advice on working in New Zealand, culture and lifestyle, accommodation, healthcare and wellbeing services.
“Students have been telling us that they need to know where to get reliable, up-to-date information about living and studying in New Zealand, and NauMai NZ provides this.
“This is a generation that is online 24/7 – and NauMai NZ has been designed to provide useful information at their fingertips.”
The first phase of NauMai NZ provides a trusted government source of information that students need in a clear and accessible way. Ultimately, the platform will provide personalised support for students throughout their study, extending beyond graduation to work and a career.
“It is a privilege to host visiting students and we all have a responsibility to look after them.”
The New Zealand International Education Strategy 2018-2030 was launched in August 2018. NauMai NZ aligns with an action in the Strategy – to improve the availability of clear, timely and customer-focused information about education and immigration to students and providers.
NauMai NZ also embodies the objectives of New Zealand’s International Student Wellbeing Strategy by providing content connected with the social, cultural, community, health and wellbeing needs of international students.
The development of NauMai NZ is being led by ENZ in collaboration with Immigration New Zealand, Ministry of Business, Innovation and Employment, Ministry of Education, and the New Zealand Qualifications Authority.
The platform is fully integrated with ENZ’s wider digital ecosystem, including its platform and analytics capability, providing a new layer of support for the international student journey.
Visit NauMai NZ here: https://naumainz.studyinnewzealand.govt.nz/
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Haere rā: Farewell message from former Chief Executive Amanda Malu
Tēnā koutou katoa,
As I close out my time as Chief Executive of Education New Zealand Manapou ki te Ao, I leave with confidence in the future of the international education sector for New Zealand.
Over the past year the sector has continued with steady and balanced growth, contributing more than $4.52 billion annually to the economy and enjoying enduring public support for international students.
Our most recent New Zealand International Student Experience Survey also showed strong support from international students, with 87 percent of those surveyed rating their New Zealand experience positively. That’s an excellent result and something to celebrate.
Last year, the Government launched the International Education Going for Growth Plan, and I am really pleased that this work is tracking well. ENZ has been focusing its promotional efforts on markets with the highest potential for growth while continuing to maintain New Zealand’s strong presence and reputation for high-quality education in other markets. This work continues as ENZ enters its next planning cycle.
While Chief Executive, I feel extremely privileged to have joined three Prime Minister-led delegations, championing New Zealand’s unique education offering in Grow markets including China, India and Viet Nam. Another highlight was travelling to Beijing last year for the China Annual Conference and Expo for International Education (CACIE), at which New Zealand had the distinction of being the Country of Honour.
I have deeply valued being part of the ENZ team and my overall reflection is one of immense gratitude. It has been an absolute career highlight for me and an incredible experience made possible by the great people of this organisation.
I would like to end by acknowledging and thanking everyone in the sector who works so hard to grow international education and its value to New Zealand.
I know 2026 will be another exciting year and I wish you success ahead.
Hei te tau tītoki,
Amanda Malu
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Around the world in five
Australia
Risk ratings could 'damage' long term health of Australian education sector
The latest release of immigration risk ratings for international education providers in Australia has raised questions about the best approach to ensure the sustainability of the sector.
Brazil
The Brazilian outbound market is continuing to grow after a post-Covid boom with increases across several products and new destinations emerging, while the role of the agent has become even more important.
Canada
Canadian Immigration Minister Marc Miller has announced an official national cap allocation of study permit applications for this year.
United Kingdom
But what do international students think of these proposed policy changes, and to what extent is it really having an impact on their interest in studying in the UK?
Global
Is the drive for internationalisation grinding to a global halt? Entry to major HE providers is getting tougher just as pressure rises within universities to attract ever greater numbers of international students.
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Cities bid international students haere mai
Students from all over the world who are taking the first steps in their New Zealand education journey were extended a warm haere mai in Christchurch and Wellington recently.
A warm Wellington welcome
Around 600 new international students were welcomed to Wellington on Wednesday 16 March at a lively event at Pipitea Marae.
While the weather was cool, the Ngāti Pōneke pōwhiri was warm. The students – some wearing their national dress – were treated to a rousing kapa haka performance followed by a traditional Kiwi barbeque, and were given the chance to capture the moment in a Wellington-themed photo booth and take part in poi lessons.
The Mayor of Wellington, Celia Wade-Brown, welcomed the international students to the creative capital and promoted the opportunities for both study and work in the city.
The arrival of this most recent cohort boosts the international student population in Wellington to more than 5,600, injects an estimated additional $17 million in to the Wellington region’s economy and brings enormous cultural and social benefits to the region’s education institutions and communities.
A colourful Christchurch greeting
Students who have chosen Christchurch as their education destination were embraced in a similar style, at an event hosted by Christchurch Educated on Thursday 7 April.
A pōwhiri at the Te Puna Wānaka marae at Ara Institute of Canterbury set the warm and welcoming scene and was followed up by a greeting from Mayor Lianne Dalziel. During her address, Ms Dalziel acknowledged the important role played by Christchurch’s International Student Ambassadors; and referred to success of the Indian Skills Scholarships.
As in Wellington, the international students had the opportunity to pick up some kapa haka and poi skills.
Canterbury welcomes more than 9,500 international students each year, contributing an estimated $253 million to the regional economy.
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Education links recognised during Prime Minister’s Trade Mission to Malaysia and Republic of Korea
Prime Minister Christopher Luxon’s recent Trade Mission to Malaysia and the Republic of Korea involved a wide range of education-related events. They proved the perfect opportunity to recognise New Zealand’s education cooperation with both host countries while also raising New Zealand’s education brand awareness. The events also highlighted the strong people-to-people connections that were started through international education and continue through links to alumni and the industries they have gone on to work in.
Prime Minister Christopher Luxon speaking at the New Zealand-Korea Education Partnership Ceremony in Seoul held on 5 September.
Representing our sector during the Mission was Professor Grant Edwards, Vice Chancellor of Lincoln University, and John van der Zwan, Executive Director of Schools International Education Business Association (SIEBA). Education New Zealand Manapou ki te Ao (ENZ) and NZ Inc agencies worked closely with the sector delegates on the education components of the Mission which included two education-related arrangement signings, education representatives at the two Gala Dinners, the Green Room with Influential Alumni event in Kuala Lumpur, and the New Zealand – Korea Education Partnership Ceremony in Seoul.
Professor Grant Edwards of Lincoln University with Prime Minister Christopher Luxon at the signing of a MOU with Universiti Putra Malaysia.
Joining the Mission for the education elements of the programme was ENZ’s Acting General Manager – International, Mr Ben Burrowes. Mr Burrowes said that having education representatives and dedicated education components feature strongly on the Prime Minister’s agenda supports the education sector with our brand awareness and elevates New Zealand’s reputation in these two important source countries for international students.
"During the series of events, Prime Minister Luxon highlighted the strong connections between our people that have been nurtured through education.
“At one of the alumni events in Malaysia which featured Malaysian alumni who are now influential leaders in politics, business, science, and education, Prime Minister Luxon spoke of the importance of such alumni networks in fostering these connections,” said Mr Burrowes.
While in Korea, ENZ’s Acting General Manager International, Ben Burrowes, provided an appreciation gift to our school sector partner, Seoul Metropolitan City Office of Education to recognise their commitment to supporting young learners through global citizenship initiatives.
Professor Edwards said that he found the discussions on trade and education with Malaysia and the Republic of Korea highly valuable.
“Lincoln University signed two significant agreements during the trip: firstly, we signed an MoU with Universiti Putra Malaysia to advance research collaboration in agriculture and food security, and then a second MOU with the Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries (EPIS) to support student training in specialised agricultural education programmes.
“The new agreements will broaden Lincoln University’s collaborations with international institutions and further expand Aotearoa New Zealand’s global education partnerships,” said Professor Edwards.
Professor Grant Edwards of Lincoln University with Prime Minister Christopher Luxon at the signing of a MOU with the Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries (EPIS) in Seoul.
Representing the school sector for the Republic of Korea leg of the Mission, John van der Zwan of SIEBA provided remarks at the education event on fostering school cooperation and participated in local education site visits after the Trade Mission programme concluded. Mr van der Zwan also visited a local education agency and a school in Seoul where he taught twenty years ago.
Executive Director of SIEBA Mr John van der Zwan speaking at the New Zealand-Korea Education Partnership Ceremony.
Mr van der Zwan said that the Trade Mission was a special opportunity to join with the Prime Minister to promote the New Zealand school sector for international education.
“Our schools are seen as world-leading, providing excellent education to students from the Republic of Korea. The education event organised by ENZ and attended by the Prime Minister was a highlight for SIEBA with important connections made with education officials looking to strengthen people-to-people links with schools in New Zealand,” said Mr van der Zwan
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From the Acting Chief Executive: Building global connections
Tēnā koutou katoa
Earlier this week the Prime Minister of the Socialist Republic of Viet Nam, His Excellency Phạm Minh Chính, made an official visit to New Zealand accompanied by a large delegation. Joining him was their Minister of Education and Training, Nguyen Kim Son. The visit was a timely opportunity to highlight our education cooperation with Viet Nam and to identify areas in which we can grow.
Viet Nam is a multi-sectored market for New Zealand’s international education sector and the fifth largest source country for international students.
I was delighted to witness first-hand the signing of an Education Engagement Arrangement (EEA) between New Zealand and Viet Nam, signed by our Minister for Tertiary Education and Skills, Hon Penny Simmonds, and Viet Nam’s Minister of Education and Training. This arrangement demonstrates to prospective students and their families that New Zealand is a partner of choice for the Vietnamese Government in the field of education, which aligns with the New Zealand Government’s priority to build a more resilient and sustainable sector. You can read more about the EEA and the signing event in this issue of E-News here.
Keeping with the theme of building global connections, last week I was pleased to meet with Ambassador Eduardo Saboia, the Secretary for Asia and Pacific at Brazil’s Ministry of Foreign Affairs (Itamaraty). Brazil is our largest partner in Latin America and prior to the COVID-19 pandemic, New Zealand welcomed over 3,000 Brazilian students. We know that Brazilian students are valued additions to New Zealand classrooms, and that Brazil has been a popular destination for the Prime Minister’s Scholarships for Latin America.
Last week we also received formal confirmation that Hon Penny Simmonds, Minister for Tertiary Education and Skills, will be the Minister responsible for international education and Education New Zealand Manapou ki te Ao.
Minister Simmonds is the Member of Parliament for Invercargill, elected in 2020. Prior to her election, Penny was Chief Executive of the Southern Institute of Technology (SIT) from 1997 to 2020.
The coalition Government has made clear its objective to double the value of exports in 10 years and we now await the Minister’s Letter of Expectations which will set out her detailed expectations for our work.
In closing, positive news to share is that international students are returning to New Zealand. The total number of international student visa holders, in and outside New Zealand is now 45,753 – that is a 171 percent increase since our borders reopened in August 2022 (16,853). The total number of visa holders in March 2024 is 68 percent of those in March 2020 (67,331), when the borders closed. It is heartwarming to see the beaming and excited faces of the new intake of international students joining their schools, universities, Polytech's, English language institutes, and other private training establishments in the gallery of student welcomes that has been compiled here.
After the challenges of recent years, it is a reason to celebrate.
Ngā mihi,
Linda Sissons
Acting Chief Executive
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ENZ launches digital Media Centre
ENZ Chief Executive Grant McPherson said the ENZ Media Centre will act as an entry point for international and New Zealand media to spark their interest and improve their understanding of the richness and breadth of New Zealand’s international education offering.
The Media Centre will start small but grow over time – helped by contributions from education providers. Their stories will range from profiles of their world-leading research and academics to innovative teaching programmes and unique courses.
“Each year, New Zealand attracts some 125,000 international students to our shores for the education experience of a lifetime. But the excellence, quality and diversity of these experiences is not widely understood.
“Through the Media Centre, we hope to broaden the discussions about what international education in New Zealand covers. For example, in addition to stories profiling international students in New Zealand, we will also share news about New Zealanders studying and interning offshore and the success of New Zealand education exports on the world stage.”
The content and design of the Media Centre is a result of consultation with ENZ’s international staff and PR agencies as well as discussion with education providers, regional economic development agencies and peak bodies. All content – written stories, listicles, think pieces, infographics and photography – is free to use.
“Telling the story about international education in New Zealand is an important part of ENZ's work. Last year, we worked with marketing and communication agencies in nine markets to generate more than 2,000 pieces of coverage. The Media Centre will support these efforts and help to lift the quality and quantity of coverage, including more up-to-date stories direct from our education providers,” said Grant.
Visit the Media Centre here: https://media.enz.govt.nz/
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From the CE: Promoting New Zealand’s education in Asia
The visit by Education Minister Chris Hipkins to South Korea, Indonesia and Singapore in October 2022 was an opportunity to reaffirm the Government’s strong commitment to international education. Representatives from the university sector, Te Pūkenga, schools, as well as the PTE and EdTech sectors, and ENZ were part of the accompanying delegation. Bilateral meetings were held with key Ministers in each country, and there were opportunities to meet with alumni, agents local school children and others. You can read more about this trip in this edition of E-News.
This month, Prime Minister Jacinda Ardern’s visit to Asia also included a significant international education component, particularly in Viet Nam. Education was highlighted as an important pillar of partnership in all bilateral meetings, and we were delighted to help arrange and participate in an education forum in Hanoi. We will report on this trip in more detail next month.
Our recent international education events have featured a mixture of ENZ-run events and commercial and global events. The key aim has been to raise the awareness and profile of New Zealand education, and provide a platform for New Zealand education providers to engage directly with prospective students and their families, with education agencies and other key stakeholders, particularly within Asia. Recent events have included a Korean agent seminar, COEX Fair and New Zealand education night reception in Seoul, a reconnecting series with Japanese partners in Tokyo, Viet Nam agent seminars and fairs in Hanoi and Ho Chi Minh City, and a Thai agent seminar and fair in Bangkok. Looking ahead to next year’s events, ENZ’s international event calendar for the first half of 2023 is now on our website here.
The second phase of New Zealand’s successful international marketing campaign, I AM NEW, is now underway with a primary focus on China, India, South Korea, Japan, USA, Brazil, Viet Nam, Thailand and Germany. While the initial campaign aimed to raise awareness that New Zealand has reopened for international education, this second phase is focussed on reigniting interest in a New Zealand study experience, and transforming that interest into a commitment to study with New Zealand. A Spanish version of the I AM NEW campaign has also just been launched yesterday in Bogotá, Colombia, to reach this important segment of the Latin America market.
As we work with our partners and stakeholders within New Zealand and offshore to promote New Zealand education in the lead up to the 2023 student intake, we are hearing about a shortage of homestay accommodation that it would be good to resolve. More families are needed to welcome international students into their homes. This can be an enormously rewarding experience for everyone involved, one that builds lasting friendships and a deeper understanding of people from another language and culture. We will be talking with the sector to agree the best approach to addressing this challenge.
Finally, if you are looking to contact our Auckland-based team, please note that we have moved out of our office on Quay Street, and will be in a new office at 191 Queen Street from 5 December 2022.
He rau ringa e oti ai – Many hands make light work.
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Student visa approval rates
Updated student visa decision data
The 2017 student visa decision data is now available on the INZ website.
Education providers must use this list when enrolling international students, to confirm if the students come from a country with a high visa decline rate for the purposes of Rule 18.2 of the NZQF Programme Approval and Accreditation Rules 2013. This Rule specifies the English language proficiency testing requirements for international students from countries with a student visa decline rate of more than 20 percent.
The list is updated annually and comes into force for Rule 18 purposes one month after publication.
Education providers that enrol international students have until 25 February 2018 to adjust their enrolment policies. From that date, education organisations must use the published 2017 decline rates when enrolling international students, to determine which Rule 18 requirements apply.
Agent approval data for Viet Nam and the Philippines
Since 2016, INZ has published student visa approval rates of education agents in India on its website. INZ has now extended this to include the 2017 student visa approval rate data for education agents assisting student visa applicants in Viet Nam and the Philippines.
The data includes all education agent and adviser types, including offshore exempt agents and licensed immigration advisers.
The Viet Nam report is limited to education agents with five or more student visa applications completed in the stated time period, while the Philippines and India reports are limited to education agents with 10 or more student visa applications completed.
Please contact IEengagement@mbie.govt.nz if you have any questions.
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Around the world in five
Asia
Recruitment fairs resume at China schools
China is resuming in-person recruitment fairs for international universities, with international representatives invited to attend events in person again following the lifting of border restrictions. School education professionals highlight the importance of face-to-face interactions for Chinese families.
North America
Canada: Ontario colleges adopt new standards for programmes and supports for international students
Ontario's colleges have established a new set of standards of practice for international students, including guidelines for marketing and recruitment, education agents, and programme and service delivery, to ensure that international students have access to accurate information and support to succeed in their programmes.
South America
Brazilian outbound market booming in 2023, agents report
Brazilian agents are optimistic for the future with expectations for 2023 to be a record year in outbound travel. Strong demand for teen courses, higher-value sales, shifting requirements from parents, and emerging trends in products and destinations were noted at the ST Alphe Brazil 2023 conference.
Europe
Drastic policy changes ‘could damage’ UK sector
Stakeholders have expressed their concern that if the UK government implements significant policy changes related to post-study work and allowing students to bring their dependants, it could lead to a decrease in the number of international students in the country.
Africa
Regional framework for microcredentials to be developed
Southern African countries are developing a framework for the recognition of learning through micro credentials, with the aim of informing and guiding individual countries and institutions to develop their own country-specific frameworks.
