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Building relationships in Brazil and Chile
The visit was an opportunity to highlight that New Zealand is reconnecting with the world, increase the visibility of New Zealand’s education offering, strengthen bilateral and system connections, and boost the visibility of New Zealand as a preferred destination for students from Brazil and Chile. 
During the visit, Chris Hipkins highlighted New Zealand’s unique, high-value education offering, met with counterparts to support bilateral relationships, and connected with education agents, alumni, and New Zealanders based offshore. He also made clear that New Zealand valued the depth of the education relationship in each country, and his interest in continuing these relationships.    
The New Zealand delegation included Grant McPherson, Chief Executive of Education New Zealand Manapou ki te Ao (ENZ); Lisa Futschek, ENZ’s General Manager International; Freddy Ernst, Senior Policy Manager International Education from the Ministry of Education; and Jacque Bernstein, Senior Private Secretary. In Brazil and Chile, Chris Hipkins was also accompanied by Matthew O’Meagher, Director for the LatAm Centre of Asia-Pacific Excellence and ENZ in-country representatives Amy Rutherford, Javiera Visedo, and Bruna de Natale. 
There was a significant media coverage following the visit, including an interview with O Estado de São Paulo, a major nationwide Brazilian media outlet, and a television interview with Pablo Cuellar from Mega Channel, Chile, to promote New Zealand education.
“We would love to see more Brazilians coming to study in New Zealand,” Chris Hipkins said during one of these interviews. 
Brazil visit 

Minister Hipkins with Ronaldo Aloise Pilli – Vice-president / Board of Trustees FAPESP (on his left) and Carlos Américo Pacheco – Executive Board Executive Director FAPESP.

The programme in Brazil included meetings with Patrick Tranjan, São Paulo State Under Secretary of Education, to discuss São Paulo-New Zealand education cooperation and present New Zealand as an education destination for high school students, and with Fundação de Amparo à Pesquisa do Estado de São Paulo (São Paulo Research Foundation, FAPESP) to demonstrate high level New Zealand Government support for growing New Zealand-São Paulo research engagement.  

Chris Hipkins and delegation meeting representatives from São Paulo State Universities: USP (Carlos Gilberto Carlotti Junior, Provost), UNICAMP (Marcos Travassos Romano, Pro-Rector of Research) and UNESP (Amadeu Moura Bego, Adviser to the Dean of Undergraduate Studies)

Chris Hipkins also attended an event with New Zealand education agents, alumni, institutions, and business contacts, and visited the University of São Paulo (USP) which included a meeting with key stakeholders from the Council of Deans of São Paulo State Universities.
“It is absolutely brilliant that our Government is demonstrating such strong support to grow research engagement between our two countries, and that our Minister considers agent engagement and alumni as being key to futureproofing our industry,” Ms Futschek says. 

Minister Hipkins and Alexandre Argenta, BELTA President, holding the Piko Iti gifted during the reception in São Paulo for agents and alumni.

The visit to São Paulo was a recognition of the value of international education relationships, and the potential for New Zealand to grow our education partnership with Brazil. Prior to the COVID-19 pandemic, Brazil was New Zealand’s largest source of international students from Latin America. Institution-to-institution relationships are particularly strong, with longstanding partnerships and research collaborations. The Prime Minister’s Scholarships for Latin America are a valuable part of this relationship – of the 400 New Zealanders funded through these scholarships, 109 have been for study in Brazil.
During his visit, Chris Hipkins noted the warmth shown towards New Zealand by Brazilian universities, and the benefits of developing a dual focus. All universities mentioned their growing education engagement with New Zealand institutions, and their wish to further develop this cooperation.
USP’s willingness to consider a “New Zealand Corner” in their International Office demonstrates the success of the investment ENZ has made in its internationalisation focus on Brazil. This work, which began in 2016, has been aimed at developing relationships with highly ranked Brazilian universities. 
“New Zealand and Brazil have many issues in common to work on, which they both care about, such as climate change, renewable energy, agriculture, indigenous education. We can gain a lot by exchanging experiences in this regard,” Chris Hipkins said. 
Chile visit 
The programme in Chile included meetings with new Education Minister Marco Ávila to discuss education cooperation, especially around intercultural education, and to sign a refreshed Education Cooperation Arrangement (ECA); with the new Minister of Science, Technology, Knowledge and Innovation, Flavio Salazar, to discuss potential areas of cooperation, scholarships, and reciprocal education engagement opportunities; and with the Board of the Council of Rectors of Chilean Universities (CRUCH) to witness the signing of an ECA between ENZ and CRUCH that will promote international education and exchange.  

Minister Hipkins witnessing the Education Cooperation Arrangement being signed by Chief Executive Grant McPherson, Education New Zealand Manapou ki te Ao, and Rector Oscar Corrales, Universidad de Valparaíso in Chile.

Chris Hipkins also attended the Chilean Kiwi Alumni Board dinner and an edtech engagement event at the Universidad Diego Portales (UDP). He also hosted the 50th anniversary of the establishment of New Zealand’s first diplomatic post in Latin America (in Santiago), to reinforce the strong bilateral relationship between New Zealand and Chile. 
Some key discussions included cooperation, scholarships, student and research mobility, and reciprocal education engagement opportunities. Indigenous exchange and opportunities to support capability and capacity development of young, emerging indigenous leaders were also of very high interest.
“Some of the key takeaways from this visit were the emphasis on diversity, equity, and inclusion, indigenous-led international education engagement, and internationalisation,” says ENZ Regional Director Amy Rutherford. “It is exciting to see the opportunities for collaboration in these areas.”
On his return to New Zealand, the Minister highlighted diversity, equity and inclusion, education agent engagement and alumni engagement as being key to the future of bilateral education relationships in the region. 
New Zealand providers are invited to contact Javiera Visedo, ENZ’s Director of Engagement Latin America at latinamerica@enz.govt.nz for further information on the visit, or to discuss plans for engagement in the region.  
NZISA hits the road
Congratulations to NZISA for organising and delivering these four separate events to give international students a warm welcome to New Zealand. The events were also an opportunity for students to connect with each other in person, hear from inspiring speakers from international and migrant backgrounds, and network with a range of government and NGO organisations who work closely with international students.

The Roadshow also provided a moment to celebrate NZISA’s five-year anniversary and recognise five years of advocating on behalf of international students, raising issues and concerns with appropriate government agencies.

More than two hundred international students attended the events, which attracted very positive feedback. There was real appreciation for the kōrero of the guest speakers and the opportunity to connect with other students, especially from students who have just recently arrived in New Zealand.
“It was so inspiring to hear from the panellists how they were able to adapt and grow in new surroundings in a short time. I asked them about their motivation to work in New Zealand despite the cultural differences, and their answers really opened my eyes, as they mentioned that we can see challenges as a barrier, but instead look at them as opportunities to change and grow.” – Anis Aqeelah Afrina Mohd Raduan, who recently arrived in New Zealand to complete the final year of her Bachelor of Commerce at Te Victoria University of Wellington, majoring in Actuarial Science and Finance.
“It was so lovely to reconnect with past Presidents and executive members from NZISA and acknowledge just how far the association has come in five years,” says Sahinde Pala, General Manager Sector Services, Education New Zealand Manapou ki te Ao.
“Their hard work and commitment have given international students a voice with government agencies, ensuring the needs and concerns of international students studying with New Zealand are considered and addressed.”   
From the CE: Promoting New Zealand’s education in Asia
The visit by Education Minister Chris Hipkins to South Korea, Indonesia and Singapore in October 2022 was an opportunity to reaffirm the Government’s strong commitment to international education. Representatives from the university sector, Te Pūkenga, schools, as well as the PTE and EdTech sectors, and ENZ were part of the accompanying delegation. Bilateral meetings were held with key Ministers in each country, and there were opportunities to meet with alumni, agents local school children and others. You can read more about this trip in this edition of E-News.
This month, Prime Minister Jacinda Ardern’s visit to Asia also included a significant international education component, particularly in Viet Nam. Education was highlighted as an important pillar of partnership in all bilateral meetings, and we were delighted to help arrange and participate in an education forum in Hanoi. We will report on this trip in more detail next month.
Our recent international education events have featured a mixture of ENZ-run events and commercial and global events. The key aim has been to raise the awareness and profile of New Zealand education, and provide a platform for New Zealand education providers to engage directly with prospective students and their families, with education agencies and other key stakeholders, particularly within Asia. Recent events have included a Korean agent seminar, COEX Fair and New Zealand education night reception in Seoul, a reconnecting series with Japanese partners in Tokyo, Viet Nam agent seminars and fairs in Hanoi and Ho Chi Minh City, and a Thai agent seminar and fair in Bangkok. Looking ahead to next year’s events, ENZ’s international event calendar for the first half of 2023 is now on our website here.
The second phase of New Zealand’s successful international marketing campaign, I AM NEW, is now underway with a primary focus on China, India, South Korea, Japan, USA, Brazil, Viet Nam, Thailand and Germany. While the initial campaign aimed to raise awareness that New Zealand has reopened for international education, this second phase is focussed on reigniting interest in a New Zealand study experience, and transforming that interest into a commitment to study with New Zealand. A Spanish version of the I AM NEW campaign has also just been launched yesterday in Bogotá, Colombia, to reach this important segment of the Latin America market.
As we work with our partners and stakeholders within New Zealand and offshore to promote New Zealand education in the lead up to the 2023 student intake, we are hearing about a shortage of homestay accommodation that it would be good to resolve. More families are needed to welcome international students into their homes. This can be an enormously rewarding experience for everyone involved, one that builds lasting friendships and a deeper understanding of people from another language and culture. We will be talking with the sector to agree the best approach to addressing this challenge.
Finally, if you are looking to contact our Auckland-based team, please note that we have moved out of our office on Quay Street, and will be in a new office at 191 Queen Street from 5 December 2022.
He rau ringa e oti ai – Many hands make light work.
Creative rangatahi showcased at the New Zealand Youth Film Festival
Seventeen-year-old Jaeyun Han, an international student at Newlands College, Wellington, bagged the award for Best International Student Film. Han, from Korea, won the award for his film ‘Him’ - a dark tale of jealousy, obsession, and unrequited love.
Education New Zealand Manapou ki te Ao (ENZ) sponsored the Best International Student Film category of the awards, with ENZ General Manager Sector Services Sahinde Pala presenting the winner’s award.

Sahinde Pala presenting the award to Jaeyun Han with festival founder Ryan Chow looking on

“We warmly congratulate Jaeyun.
“ENZ is pleased to support the International Student Film award and the film festival for the wonderful platform they offer young people to share their stories and collaborate. The festival is a great way to showcase what New Zealand offers as a film and creative study destination, and ultimately helps grow connections between international students and New Zealanders,” Sahinde said.
“I was blown away by the talent of all the students involved, they will have bright careers if they choose to enter the film industry. Jaeyun’s storyline, coupled with sophisticated editing and camerawork, made for a gripping and unforgettable film.”

The winning Best International Student Film ‘Him’ being shown at the award ceremony

Jaeyun was one of three final nominees, all of whom were invited to an industry experience day exploring TVNZ, Department of Post and AUT last week, ahead of the awards.
The competition was judged by leaders in the industry. Marvel Studios Director of Technology Katie Hinsen, Weta Digital Visual Effects Associate Producer Jeremy Hollis, and Professor Welby Ings from AUT made the final decisions.

Judges Jeremy Hollis and Katie Hinsen congratulating Jaeyun Han alongside Sahinde Pala and Ryan Chow

“A teacher at school encouraged me to enter the festival and I didn’t think I had a chance of winning. This is such a surprise and an honour,” Jaeyun said.
He received a $500 cash prize and mentorship session with New Zealand cinematographer Phillip A.T Smith, who has worked on notable films such as ‘Mad Max Fury Road’, ‘Dune’ and ‘District 9’.

From left to right: ENZ Student Experience Manager Ross Crosson, festival founder Ryan Chow, Senior Advisor Student Experience Faymie Li and Sahinde Pala

NZYFF is founded by Ryan Chow, an international student from Canada studying towards a Bachelor of Business and a Bachelor of Communications Studies at Auckland University of Technology (AUT).
Ryan is passionate about providing an opportunity for youth to have their work celebrated and connecting them with industry professionals to kick-start their careers, which is how NZYFF came to be founded.
Jaeyun’s film is available to view here, and the other nominated films are available to view on the NZYFF website here.

Trophies presented to the category winners
Latest insights on international education
“As we approach the end of 2022, we have an opportunity to take stock, and importantly look forward to next year, one in which we all hope to welcome increasing numbers of international students back to New Zealand,” says Marie Clark, Director Insights at Education New Zealand Manapou ki te Ao (ENZ).
“Despite the long period of border closure there has been only slightly altered demand for international study. Our annual brand tracker shows the New Zealand brand is holding a strong position globally.”
ENZ has been closely tracking the beginnings of recovery. As New Zealand's border reopens, the immediate priority is for international education providers to build back their onshore offerings and attract students back to Aotearoa. The content of this issue is focussed on toward data and analysis related to our initial observations of the sector's recovery.
The Insight Story - Issue 6 includes insights on:
- Student visa applications and Study with New Zealand web stats
- New Zealand's education brand health
- Agent perceptions about international education
- 2021 international student enrolments
- New Zealanders' perceptions of the value of international students
- and more……
Visit IntelliLab to download The Insight Story here.
New Zealand Schools Scholarships relaunched in Viet Nam
The 2023 round of New Zealand Schools Scholarships – launched in January – will see 45 scholarships to 45 secondary schools offered exclusively to secondary school students from Viet Nam. Secondary schools from Kerikeri to Invercargill are taking part in what is ENZ’s latest international education initiative in Viet Nam.
This year’s initiative follows the New Zealand Education Fairs in Ha Noi and Ho Chi Minh City in October 2022 that attracted more than 1,000 attendees. The New Zealand – Viet Nam education relationship was also at the forefront of a visit to Viet Nam in November 2022 by former Prime Minister Jacinda Ardern.
Viet Nam is a priority market for New Zealand schools. Pre COVID, the sector saw 80 percent growth in students from Viet Nam between 2017 and 2019. Moreover, nearly a third (28 percent) of all international students from Viet Nam choose to study in New Zealand schools.
ENZ’s Business Development Manager Mary Camp said the New Zealand School Scholarships initiative has attracted quality students with high grade point average and good English language ability to study in New Zealand.
“Vietnamese school students are usually very committed to New Zealand, they stay for several years, experience success, and often pathway to study in New Zealand universities.
“We are delighted to welcome them back to New Zealand and eager for them to experience our quality education in a safe and nurturing environment.”
With relaunching the New Zealand Schools Scholarships for Viet Nam, it was also valuable to have the support of the Schools in International Education Business Association (SIEBA), Camp said.
“SIEBA has been supporting schools by undertaking reference checks in relation to interested education agents, thus reducing the burden on schools and helping them connect with new agents. Activating new agents in Viet Nam will help the entire sector.”
ENZ’s Regional Director – Asia, Ben Burrowes said he was pleased to support the reactivation of the New Zealand Schools Scholarships initiative in Viet Nam.
“ENZ is absolutely committed to its education relationship with Viet Nam and we’re excited to relaunch the New Zealand School Scholarships this year.
“It’s fantastic to see that our international education sector continues to foster strong education ties with Viet Nam, which is demonstrated by the number of schools offering scholarships in 2023.”
Since its launch in 2018, the New Zealand School Scholarships initiative in Viet Nam has grown to become a prestigious, top of mind scholarship for local students.

Celebrating past recipients of the New Zealand School Scholarships

Xuan Khang
Year 13, Pakuranga College
2019 New Zealand School Scholarship recipient
Xuan Khang came to Pakuranga College in June 2019 and graduated at the end of 2022. He remained in New Zealand throughout the pandemic, and achieved an outstanding academic record. He passed NCEA Levels 1 to 3 endorsed with Merit or Excellence gaining Excellence in both Level 3 Calculus and Chemistry. He was involved in the Academic Council, Environmental Council, the Service Council, the Cultural Council and Peer Support. Xuan Khang won Top Academic International Student at senior prizegiving in 2022 and will study Engineering at the University of Auckland in 2023.
"I came to New Zealand to broaden my horizons and become more independent. I have really enjoyed the practical aspects of working in labs and putting theory into practice. By using English daily, I feel my English has improved to a high standard. I have enjoyed being able to discuss my work with my teachers, who have been friendly and helpful. I feel I have really benefitted from the opportunities provided by living in New Zealand and studying at Pakuranga College."
- Xuan


Ho, Thi My Ha (Ha)
Year 13, Mt Roskill Grammar School
2020 New Zealand School Scholarship recipient
Ha began her study at Mt Roskill Grammar School in 2020. Intent on success, she achieved ‘Excellence’ endorsements at all three NCEA levels, obtaining 230 Excellence credits even before final exams. This is despite COVID lockdowns, the challenge of online learning, and not being able to travel back to see her family. Her homestay and the Mt Roskill International Department supported her during this time. At the 2022 Senior Graduation, she won the International Student Award, 1st in Level 3 accounting, 2nd in Level 3 Physics, the Hays trophy for Excellence in Commerce and the Lacy Cup for Senior literature.
“My time at Mt Roskill Grammar School was a really fun and helpful experience. One of the things I like most is how helpful everyone is. The teachers and the students are all happy to help and support each other. I also like how different it is from Vietnam because there is flexibility to choose our own subjects and how we learn. We have options about how we study and do exercises, so long as we get the results. There are a lot of extra-curricular activities and opportunities to learn new things.”
– Ha
From the CE: India-New Zealand Education Week and release of the Broader Impact Valuation report
As you read this I will be about to get on to a plane to India. I’m leading a high-level University delegation to participate in the India-New Zealand Education Week from 16 - 22 April 2023. This is an important initiative which will further support the sector’s re-engagement with India, a market which remains critical to the recovery of international education.
The week features engagements with institution and Government partners, education agents, media and others involved in both student recruitment and internationalisation. We will also be re-launching the New Zealand Excellence Awards (NZEA), our flagship scholarships programme for India co-funded by Education New Zealand Manapou ki te Ao (ENZ) and all eight universities. The week will be bookended by two ENZ Recognised Agent Fairs in Delhi and Mumbai respectively. I expect it to be successful and enormously valuable.
This is a nice segue to the release of the Broader Impact Valuation report made public for the first time in this edition of E-News. Commissioned by ENZ from EY the valuation found that international education is a significant contributor to the New Zealand economy.
In 2019, international education’s direct financial contribution to New Zealand’s GDP was $3.7 billion using the Computable General Equilibrium (CGE) methodology. The CGE methodology applied by EY to determine the contribution was supported by the Ministry of Business, Innovation and Employment and Ministry of Education and is more rigorous than previous analyses.
Having established the direct financial contribution, EY explored the extent of the indirect longer-term contribution to New Zealand’s GDP from the small proportion of international students that remain in New Zealand after completion of their studies.
EY found that international students living and working in New Zealand in 2019 and 2022 contributed economic, social, cultural, and international benefits. Using Stats NZ Integrated Data Infrastructure (IDI) and CGE modelling, EY found that these students contributed in the order of $6 billion in the form of labour supply and productivity to New Zealand’s GDP in both 2019 and 2022.
Determining this contribution involved estimating the GDP output and wage impacts associated with New Zealand educated international students who remained in New Zealand and transitioned into the domestic workforce in the 10 years leading up to each year.
They also found that the pandemic significantly, and unsurprisingly, reduced the direct financial contribution to an estimated $0.8 billion in 2020. Truly tough times.
From my perspective the report is an important and long-awaited development. Using the most up to date valuation methodology it confirms the contribution the sector has made in the past, the contribution it makes beyond economic value, and tells us that it is possible to become a vibrant, sustainable and resilient sector in the future.
I urge you to download the full report, read it thoroughly and make use of its conclusions within your community.

सहनांशक्तिको वहुशक्ति्तिः
The power of many is greater than the power of one who stands alone.
Ngā mihi nui,
Grant McPherson
Around the world in five
Asia
Recruitment fairs resume at China schools
China is resuming in-person recruitment fairs for international universities, with international representatives invited to attend events in person again following the lifting of border restrictions. School education professionals highlight the importance of face-to-face interactions for Chinese families.

North America
Canada: Ontario colleges adopt new standards for programmes and supports for international students
Ontario's colleges have established a new set of standards of practice for international students, including guidelines for marketing and recruitment, education agents, and programme and service delivery, to ensure that international students have access to accurate information and support to succeed in their programmes.

South America
Brazilian outbound market booming in 2023, agents report
Brazilian agents are optimistic for the future with expectations for 2023 to be a record year in outbound travel. Strong demand for teen courses, higher-value sales, shifting requirements from parents, and emerging trends in products and destinations were noted at the ST Alphe Brazil 2023 conference.

Europe
Drastic policy changes ‘could damage’ UK sector
Stakeholders have expressed their concern that if the UK government implements significant policy changes related to post-study work and allowing students to bring their dependants, it could lead to a decrease in the number of international students in the country.

Africa
Regional framework for microcredentials to be developed
Southern African countries are developing a framework for the recognition of learning through micro credentials, with the aim of informing and guiding individual countries and institutions to develop their own country-specific frameworks.
International Student Experience Survey 2023 now open
The International Student Experience Survey (ISES) surveys international students and alumni in Aotearoa New Zealand across all international education sub-sectors and at all stages of the student journey – from those who have just arrived in the country to those who have recently graduated.
The ISES aims to better understand the overall international student experience to identify what is being done well, and where improvements can be made.
It features insights and findings on nine, key aspects of the student experience journey –
1. Decision making factors
2. Study arrangements
3. Arrival and orientation experience
4. Education experience
5. Living experience
6. People and connections
7. Value for money
8. Work experience opportunities, and
9. Future plans
The survey targets international students via multiple channels, with the student sample including those on current student visas, post-study work visas, and those post study, but not currently on a work visa. To maximise uptake, ENZ has also engaged with sector peak bodies and education providers to distribute the survey to their students.
Findings from previous surveys have informed ENZ’s Student Experience work, including the development of bespoke content on NauMai NZ that better serves international student needs, shaped student experience-focused outreach across government and informed partnership with community organisations.
ENZ’s Student Experience Manager, Ross Crosson said that the ISES provides a rich data source to understand the student experience.
“Research-informed findings must inform all our mahi. This survey helps us better understand our students’ experience living and studying in New Zealand, which can be used to inform decisions to improve that experience,” Ross said.
“We look forward to sharing survey findings with the sector, and discussing those findings with them, later this year."
Around the world in five
Asia
More Tamil Nadu State students from middle class families plump for higher studies abroad
More students from India, including middle-class families, are now eager to study abroad as COVID-19 restrictions ease. Popular courses include engineering, management, and medicine, with countries like the UK, Canada, Russia, and Kazakhstan being preferred destinations. New visa rules in the UK have caused some concern, leading students to consider Australia and New Zealand as alternative options.

North America
Agent role to be reviewed in Canada’s new international education strategy
Global Affairs Canada is concerned about the vulnerability posed by education agents in Canada's international education sector, as they engage in unethical practices that could harm the country's reputation. The upcoming strategy will also prioritize diversification of programs, destinations, and source countries to spread economic benefits more equitably and reduce reliance on specific markets like India and China.

South America
Argentina's agency sector optimistic on future growth
Argentina's outbound study travel sector is optimistic about future growth, with 85% of ARSAA (Argentine Study Abroad Association) members expecting travel in the upcoming quarter. Challenges such as affordable flights, payments, and school communication highlight the need for improved solutions to support Argentine students studying abroad.

Europe
UK to block dependants from accompanying international students as of January 2024

The UK government plans to restrict dependents from accompanying international students, except for those pursuing postgraduate programs with a research focus, starting January 2024. This policy aimed at controlling net migration has sparked worries among prospective students planning to study in the UK.

Africa
South Africa's ELT schools hopeful after further recovery in 2022
Education South Africa (EduSA) schools saw a 44.2% increase in international students in 2022, but numbers remained below pre-pandemic levels. Saudi Arabia and Brazil were top source markets, while African markets showed promising growth. The association plans to focus on branding, marketing, and digital development in 2023 to further enhance their international profile.