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Haere rā: Farewell message from former Chief Executive Amanda Malu
Tēnā koutou katoa,
As I close out my time as Chief Executive of Education New Zealand Manapou ki te Ao, I leave with confidence in the future of the international education sector for New Zealand.
Over the past year the sector has continued with steady and balanced growth, contributing more than $4.52 billion annually to the economy and enjoying enduring public support for international students.
Our most recent New Zealand International Student Experience Survey also showed strong support from international students, with 87 percent of those surveyed rating their New Zealand experience positively. That’s an excellent result and something to celebrate.
Last year, the Government launched the International Education Going for Growth Plan, and I am really pleased that this work is tracking well. ENZ has been focusing its promotional efforts on markets with the highest potential for growth while continuing to maintain New Zealand’s strong presence and reputation for high-quality education in other markets. This work continues as ENZ enters its next planning cycle.
While Chief Executive, I feel extremely privileged to have joined three Prime Minister-led delegations, championing New Zealand’s unique education offering in Grow markets including China, India and Viet Nam. Another highlight was travelling to Beijing last year for the China Annual Conference and Expo for International Education (CACIE), at which New Zealand had the distinction of being the Country of Honour.
I have deeply valued being part of the ENZ team and my overall reflection is one of immense gratitude. It has been an absolute career highlight for me and an incredible experience made possible by the great people of this organisation.
I would like to end by acknowledging and thanking everyone in the sector who works so hard to grow international education and its value to New Zealand.
I know 2026 will be another exciting year and I wish you success ahead.
Hei te tau tītoki,
Amanda Malu
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Around the World in Five
USA
Recognising the need for Americans to improve their international awareness, this article views study abroad as a “solution” to American foreign policy isolation. The article discusses the imbalance between the number of international students who study in the US (975,000) and the number of US students who study overseas (304,000), the Generation Study Abroad initiative that aims to double the number of US students who study abroad (and which ENZ is a signatory to), current US government support of study abroad and ideas around potential policy changes to further support study abroad.
China
During the National People’s Congress (NPC) and Chinese People’s Political Consultative Conference (CPPCC) annual sessions in March 2016 (called the “Lianghui”, or “Two Meetings”), it was identified that skills in the high-end manufacturing industry, the science and technology service industry, IT, the cultural products and creative industries and the finance industry will likely become the most sought-after over the “13th Five-Year Plan” period (2016 – 2020).
Taiwan
The number of Taiwanese people with a college, university or other type of higher education degree has increased to 5 million (42.68 of the population) in 2015, according to the latest statistics released by the Ministry of the Interior (MOI) on Saturday. This is higher than the OECD average.
Brazil
Jose Celso Freire, head of the international office of Sao Paulo State University (UNESP) and also president of the international education association of Brazil, FAUBAI, is optimistic about the future of the Science without Borders scholarship programme. Mr Freire said, “I don’t believe they will just cut the programme, but there’s a huge push that scholarships will be more focused on postgraduate studies.”
Vietnam
Transnational education, study abroad and opportunities for collaboration were all on the agenda at an international education conference on integration in education jointly held last week by the Association of Vietnam Universities and Colleges (AVUC) and the Vietnam International Education Consultants Association (VIECA). Held at the Government Guest House Hanoi, the one-day conference welcomed international education experts from both provider and agent sides of the industry and was attended by more than 200 AVUC members, foreign embassy officials and representatives from several government ministries.
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International students help Kiwi kids become ‘Asia-ready’
The Foundation’s recent report, Losing Momentum – School Leavers’ Asia Engagement, shows that fewer than 10 percent of senior secondary school students are ‘Asia-ready,’ and more than half said they are not confident to engage with Asians, even in New Zealand.
Mr Draper says one solution may be to put in place a system where international students from Asia can engage with Kiwi students in a planned and structured way.
In the International Student Experience report by Study Auckland and ENZ, one of the challenges highlighted was international students’ lack of engagement with New Zealand students. International students said cross-cultural connection would make their experience more satisfying and enjoyable, particularly through structured events and organised socialising.
“They want opportunities to engage with New Zealanders and we want that as well for our young people – so let’s engage them in ways that would benefit both them and their Kiwi peers,” says Mr Draper.
“I can’t think of a better way to improve New Zealand students’ confidence to engage with Asian cultures than to have their Asian mates share their cultures with them.”
The Foundation holds ‘Experience Asia’ events in schools across the country where international students teach local students about their culture, such as how to make dumplings, how to play a traditional Asian musical instrument, or teaching martial arts.
Mr Draper says New Zealand school leavers’ lack of confidence in engaging with Asian peoples and cultures is concerning given that New Zealand’s present and future – economically, culturally and socially – are tied to Asia.
“All indicators show that Asia will play a critical role in young New Zealanders’ careers, their personal relationships, and their life experiences. Developing Asia-related competencies will be a necessity for their future,” he says.
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SIEBA’s 2018 hui is close to sell-out
With 320 registered delegates, the second annual SIEBA hui on 17-18 May at Te Papa in Wellington is fully booked on day one, with places still available for the dinner and day two.
The hui will feature 40 presenters from across the New Zealand school sector as well as a range of external experts.
Author and television host Nigel Latta is this year’s keynote speaker.
The hui is open to principals, international directors and managers, international deans, administrators and homestay co-ordinators of SIEBA member schools.
Jennifer Kirkham, SIEBA Professional Learning & Development Operations Manager, who is managing the hui, said it was “very pleasing” to see the hui generate such strong interest across the sector.
“It shows how SIEBA is continuing to grow in value to its member schools, government agencies and to wider industry.
“The hui offers a wide range of seminars focused on building cultural competency, the student experience and running an international student business, which will appeal to the variety of delegates attending the hui.”
The hui includes sessions on meaningful cross-cultural interaction that enrich the experience of all students, mental health and wellbeing needs of international students, and helping schools grow their international student programmes through effective strategic planning, marketing and budgeting, she said.
“It's also a wonderful opportunity to celebrate the sector’s success, with five International Education Leadership Awards being presented during the conference dinner,” Kirkham said.
Richard Kyle, ENZ’s Business Development Manager, said ENZ’s relationship with SIEBA, as the school sector peak body for international education, has proven to be a very important government-industry partnership that continues to drive capability, quality and efficiency to the sector.
“SIEBA also provides advice and advocacy for its members and the wider sector along with other sector peak bodies on themes such as school-to-tertiary education pathways, which help ensure a thriving sector and sustainable growth for industry,” Kyle said.
Registrations for day two (18 May) of the 2018 SIEBA Hui can be completed on this link.
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ENZ launches digital Media Centre
ENZ Chief Executive Grant McPherson said the ENZ Media Centre will act as an entry point for international and New Zealand media to spark their interest and improve their understanding of the richness and breadth of New Zealand’s international education offering.
The Media Centre will start small but grow over time – helped by contributions from education providers. Their stories will range from profiles of their world-leading research and academics to innovative teaching programmes and unique courses.
“Each year, New Zealand attracts some 125,000 international students to our shores for the education experience of a lifetime. But the excellence, quality and diversity of these experiences is not widely understood.
“Through the Media Centre, we hope to broaden the discussions about what international education in New Zealand covers. For example, in addition to stories profiling international students in New Zealand, we will also share news about New Zealanders studying and interning offshore and the success of New Zealand education exports on the world stage.”
The content and design of the Media Centre is a result of consultation with ENZ’s international staff and PR agencies as well as discussion with education providers, regional economic development agencies and peak bodies. All content – written stories, listicles, think pieces, infographics and photography – is free to use.
“Telling the story about international education in New Zealand is an important part of ENZ's work. Last year, we worked with marketing and communication agencies in nine markets to generate more than 2,000 pieces of coverage. The Media Centre will support these efforts and help to lift the quality and quantity of coverage, including more up-to-date stories direct from our education providers,” said Grant.
Visit the Media Centre here: https://media.enz.govt.nz/
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Minister Hipkins welcomes new Board members
During the meeting, Minister Hipkins shared his views on the importance of the new International Education Strategy, ENZ’s role and how international education fits within the Government’s plans for a modern and prosperous New Zealand.
John Goulter, ENZ General Manager, Stakeholders and Communications, said the meeting was a good opportunity for the new Board members to hear directly from the Minister what the Government’s priorities are for the sector.
“Each Board member brings a great deal of experience to the Board and fresh perspectives to ENZ’s work yet it’s equally important for them to understand the Government’s position and what Minister Hipkins sees as their role.”
There was general agreement at the meeting that launch of the new Strategy reflected international education’s importance as an export sector for New Zealand, with ample opportunity for providers to grow the value of the sector around the world, he said.
Also discussed was the interface between international education and immigration, the future of the global international education market and the importance of showing how international education contributes to New Zealanders’ wellbeing.
International education’s importance to New Zealand’s bilateral relationships and the desire to see more New Zealanders studying overseas as part of their studies was also covered.
Read more about the ENZ Board members here.
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From the Chief Executive: Growth and global partnerships in international education
Kia ora koutou,
It’s great to be home following an impactful, whirlwind visit to Beijing for the China Annual Conference and Expo for International Education (CACIE).
I am pleased with the collective outcomes we have achieved from this visit. For one, New Zealand education institutions formalised 32 new partnerships with their Chinese counterparts that present real opportunity for knowledge exchange and pathways for students to experience the best of both countries.
ENZ signed a letter of intent with the China Center for International People-to-People Exchange to grow our education cooperation, particularly through institutional relationships across higher education and schools.
As Country of Honour at CACIE 2025 New Zealand had unparalleled opportunity to demonstrate why we are a high-quality education destination, backed by a strong student experience and a reputation for safety, inclusivity and innovation.
Last week ENZ’s extended leadership team, including our offshore Regional Directors, came together in Wellington. As part of our programme we visited four education providers across the region – Wellington College, Victoria University of Wellington, Whitireia and WelTec Petone and Le Cordon Bleu Wellington – before meeting with the Schools International Education Business Association (SIEBA) to understand the work they do with schools nationwide. These were insightful engagements that enriched our understanding, and we appreciated the warm welcome extended.
In other news, I am pleased to share with you that Tony Gray has been appointed permanent Chair of the Board of Education New Zealand. Tony has been a strong advocate for us while Acting Chair and a genuine pleasure to work with, so it is fantastic to have him confirmed in the role to 31 October 2027.
Lastly, I wanted to finish by acknowledging the sad passing of two public sector colleagues, Paul Irwin and Neil Miller, during the month of October.
Paul Irwin was a valued colleague at ENZ, having been a member of the Senior Leadership Team and part of our whānau for seven years. Although I didn’t work with Paul at ENZ, I knew him from his advertising industry days when we worked together on the ‘It’s Not OK’ campaign for action on family violence. His passing is a tremendous loss and he will be remembered for his strategic smarts, calm nature, and his leadership of New Zealand’s education brand over the years.
As Chief Advisor - Policy and International at the New Zealand Qualifications Authority, Neil Miller was a regular presence at International Peak Body meetings over the last four years. Neil would bring his deep-thinking skills and humour to these meetings, and always took a genuine approach to listening and helping solve issues that matter to us all.
Our thoughts are with their families and friends.
Moe mai rā, Paul and Neil.
Kua whetūrangitia kōrua
Return, take your place amongst the stars along with your ancestors that adorn the sky.
Ngā mihi nui,
Amanda Malu
Chief Executive
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Around the world in five
GERMANY
Student housing prices increase up to 70 percent
Growing student demand for housing in large cities and rapid rise in property prices due to better quality of new buildings are major reasons for the price increase.
UK
University of Birmingham opens door to Chinese students with gaokao
The University of Birmingham will accept the gaokao exam for Chinese students wishing to join its undergraduate courses in 2019 in place of A-levels or the International Baccalaureate (IB) diploma.
ISRAEL
$118 million programme announced to attract international students
Israel’s Council for Higher Education has announced a plan to spend $118 million to attract international students, with a target of doubling the number of international students to 24,000.
CANADA
International students transform Canada's schools, immigration
More than 500,000 international students are expected to study in Canada this year, and those who want to stay after graduation will make up 40 per cent of the country’s economic-class immigrants.
JAPAN
Robots to help teach English in Japan
The Japanese government will trial the use of robots to teach English in 500 schools to improve its population’s English proficiency as it prepares for the 2019 Rugby World Cup and Olympic Games.
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From the Chief Executive: Shared ambition for the future of New Zealand international education
Kia ora koutou,
It was a pleasure to come together in Wellington this month when ENZ convened the Peak Body Forum, particularly with the Minister of Education, Hon Erica Stanford, joining us for an open and constructive discussion on the future of international education in New Zealand.
The Forum reinforced the strong momentum behind the International Education Going for Growth Plan. The Minister spoke about her ambition for the sector and her determination to unlock opportunities that will enable international education to achieve its full potential.
At the Forum, the Minister announced changes to post‑study work visa settings to support delivery of the Growth Plan. By supporting international graduates with valuable skills while maintaining high education quality, the changes make New Zealand more competitive internationally and reinforce our reputation as a destination of choice.
The Peak Body Forum continues to be a powerful example of what we can achieve together. Government agencies and peak bodies at the table, working collectively for the long-term success of New Zealand international education.
It was also a pleasure to attend ICEF ANZA in Wellington this month and connect with education agents and providers from New Zealand, Australia and around the world. I was proud to see New Zealand providers so strongly represented and to welcome our international agent partners. Te Herenga Waka Victoria University of Wellington and the Wellington City Council were magnificent hosts. Hon Erica Stanford made an inspiring address to welcome the delegates.
I want to sincerely thank sector stakeholders across the motu and around the world for the work you are doing every day to boost and grow New Zealand education’s profile internationally.
Ko te kotahitanga te kāwai i herea ai tātou.
Unity is the binding thread that connects us all.Ngā mihi nui,
Linda SissonsActing Chief Executive
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Supporting PTEs to grow internationally
The recent 2024 ITENZ Conference in September provided the ideal platform for Sharon-May McCrostie, Acting General Manager of Sector Engagement for Education New Zealand Manapou ki te Ao (ENZ) to highlight some of ENZ’s work to support Private Training Establishments (PTEs).
Strengthening New Zealand’s reputation as a preferred destination for international students studying with PTEs by taking a collaborative approach with the subsector has been key, said Sharon-May.
“This includes how ENZ works with PTEs to develop the subsector by organising roadshows, in-market education fairs, events and webinars. We also have a strong pipeline of activity ahead, working with PTEs through strategic marketing, partnerships, capability building, with a focus on delivering high-quality educational experiences,” added Sharon-May.
The team at the ENZ booth during the 2024 ITENZ conference. From left Business Development Manager, Jane Yang, Coordinator Sector Engagement, Isabella Gunadjaja, Acting GM Sector Engagement, Sharon McCrostie, and GM Māori, Ed Tuari. Ed kick-started conference proceedings with an energising mihi whakatau.
During her presentation, Sharon-May highlighted four key points:
- Expanding recruitment efforts in key markets such as India, China, Viet Nam, Latin America, and the Philippines, will be incredibly important in the diversification of the international student base. This will also be vital in achieving the New Zealand government’s goal to double export earnings from international education to $4.4 billion by 2027 and meeting the student enrolment target of 85,000 by 2024/25 (up from 69,000).
- ENZ conducts targeted marketing campaigns that aim to boost visibility and awareness of a New Zealand education. Providers can leverage ENZ marketing support in their international journey through tools like BrandLab for developing promotional materials and AgentLab for connecting with education agents.
- ENZ provides valuable market insights through IntelliLab, offering data on trends, student preferences, and enrolment statistics to help providers make informed decisions.
- Lastly, to improve the student experience, ENZ provides resources such as NauMai NZ and conducts an annual Student Experience Survey, giving providers insights into how they can better meet the needs of international students.
Sharon-May ended by confirming ENZ’s commitment to the subsector.
“We are committed to providing ongoing support for PTE providers through research, resource and capability building. We look forward to continuing our efforts in supporting the growth of this very important part of New Zealand’s international education eco-system,” said Sharon-May.
