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Around the world in five
GLOBAL
Institutional websites remain a key element of online recruiting
As many as 9 in 10 prospective students don’t have a particular school in mind when they begin their search process, making institution websites an essential source of information for prospective students. Social media plays an important part too, particularly for gathering recommendations for institutions or schools and as a window into student life.
GLOBAL
Teacher demand international schools’ biggest challenge
Parents’ desire to equip their children with English language skills and prepare them for university overseas have contributed to a worldwide boom. The number of international students worldwide is forecasted to reach 6.3 million by 2021. Schools will therefore face the challenge of finding enough skilled teachers to deliver a high quality education to all of these students – some 150,000 qualified teachers are expected to be needed by 2021.
USA/MEXICO
Building bridges not walls will bring greater innovation
Over 60 university leaders from the Americas, Europe, Asia, Middle East and Africa met earlier this month along the USA-Mexico border to discuss the challenges and opportunities pertaining to innovation in higher education. They discussed innovation through effective partnerships – internationally, and between business connections and between disciplines.
AUSTRALIA
The growth of the higher education sector as an industry: what can we learn from Australia?
Australia is an attractive destination for students, but the country doesn’t rest on its laurels. Australia’s universities and schools take a proactive approach to recruitment. Many Australian institutions have implemented student diversification policies and have begun direct recruitment to specific demographics or regions.
UK
Mobility = Employability
In 2015, 64% of employers said that graduates with international experience are more employable – up from 33% in 2006. Globally, mobility is on the rise yet the UK fares poorly. In 2013/14, just over 10,000 of all higher education students in UK were outwardly mobile, compared to 50,000 each from Germany and Spain. The dominant barriers to mobility include lack of confidence with language skills (36%) and perceived difficulties adapting to a different culture (19%). So what are we doing to respond to these barriers?
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Make the most of international student success stories
Richard Kyle, ENZ’s Industry Development Manager, said these stories are valuable assets for schools and should not be overlooked for marketing campaigns.
“Proof points are truly valuable assets for schools, and personalised ones such as student success stories are gold when working with agents and families who are considering study destinations,” he said.
“These success stories promote your school as well as the quality of New Zealand’s education in general, including the qualifications on offer such as NCEA.”
Here are just a few examples of international students succeeding in New Zealand:
Craighead Diocesan School, Timaru: Thirada (Yaya) Channawichote from Thailand is a talented artist and graphic designer and was awarded a New Zealand Scholarship in Design and Visual Communication. She received endorsements all through her NCEA studies, and was recently awarded scholarships to study Painting in the US at MICA University.
Pukekohe Christian School: Ren Monn Lee from Malaysia achieved a Top Achievement Award at the recent International Cambridge Awards Ceremony. Ren Monn received the top mark of any student in New Zealand in the June AS Geography exam, having completed the year-long course in just six months.
Marlborough Girls’ College: Minji Kim from South Korea gained Excellence at NCEA Level 2 and has been selected as the International Prefect for the school for 2017. Minji is now focussed on gaining excellence again in Year 13.
James Hargest College: Kawinwit Kittpalawattanapol was awarded a Scholarship in English and Tadsapon Wiwitawan was awarded a Scholarship in Photography (both students hail from Thailand).
Cambridge High School: International student Charles Zha was awarded in Mathematics with Calculus and received the highest number of NCEA Level 2 excellence credits in Year 12 at the school.
Congratulations to all students for their achievements, and we look forward to hearing many more success stories in 2017.
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ChristchurchNZ to launch this year
Christchurch Educated is one of the agencies that will merge into ChristchurchNZ.
Bree Loverich, Programme Manager for Christchurch Educated, said the new single agency will provide better opportunities for the international education industry to create a globally connected region, providing enhanced student opportunities and outcomes with enduring benefits for the community.
“Over the next 15 years, Canterbury is expecting big changes to the world of work, losing more than 70,000 workers as baby boomers move into retirement, while technological disruption will massively impact our economy.
“ChristchurchNZ is aware that the city is going to need a great deal of smart and skilled people to continue to drive the economic development already underway. One of the best ways to do this is via a joined-up approach to maximise opportunities,” said Bree.
ChristchurchNZ brings together Christchurch & Canterbury Tourism (CCT), the Convention Bureau, Canterbury Development Corporation (CDC), Christchurch Educated, and the Christchurch City Council’s Major Events team. Together, their purpose is to ‘support prosperity, opportunity and a great quality of life in Christchurch and Canterbury’.
This will be achieved by:
- developing a positive city profile and promoting the city to residents, national and international audiences
- attracting visitors, migrants, students, new business and investment through integrated marketing, major events and conferences
- ensuring the business environment supports successful and sustainable enterprise and encourages creativity and innovation.
Bree said one example of collaboration already underway is the Canterbury Job Ready Programme, designed and delivered by economic development, regional Chambers of Commerce, NZ Trade and Enterprise and the regional international education team.
In collaboration with ChristchurchNZ Major Events, next year’s International Student Welcome will run as the opening event of the city’s Lantern Festival.
“ChristchurchNZ will continue to look for synergies to work smarter as a region to result in greater attraction, but also retention of international students who benefit from being here and in turn benefit the region,” said Bree.
ChristchurchNZ will be located in the new BNZ Centre, Cashel Mall once the premises are completed in July or August.
Until the merger process is completed later in the year, many of these organisations will continue to deliver to their existing business plans. All permanent employees will then move to ChristchurchNZ, so all staff relationships and contacts will continue as normal.
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Further growth for international education
The economic value of the sector in 2016 is now estimated to be $4.5 billion, an increase of $200 million on 2015 student numbers.
ENZ's Acting Chief Executive John Goulter says the findings are a tribute to the continuing hard work and strong collaboration of key players across the industry.
“This growth could not be achieved without our education providers, government bodies and other key industry players working together successfully to attract talented students from around the world.
“It is an impressive outcome, and shows that New Zealand is increasingly seen as a place that offers quality education in a safe, welcoming environment.”
The new figures consolidate international education’s place as New Zealand’s fourth largest export sector, supporting more than 33,000 jobs across New Zealand.
The Minister’s release can be found here.
The International Education Dashboard for 2016 can be found here.
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Connecting with industry (2017)
The 2017 Connect roadshow attracted 250 participants in eight sessions and offered an opportunity for ENZ to update participants on what’s happening globally and nationally in international education, to share ENZ’s strategic direction for the coming year and to receive feedback from industry.
Greg said ENZ currently has four strategic priorities: leading international education in thinking and implementation, telling our stories in New Zealand, driving more value to New Zealand through student mobility and supporting offshore delivery for value to New Zealand.
“In these sessions we were able to share with industry what we have done and what we plan to do to meet these goals,” said Greg.
“We then heard directly from providers about what ENZ initiatives they value the most, and how we could better help them.”
Better market intelligence was a common theme in feedback from attendees. There was therefore a positive response to the news that, in August, ENZ will launch Intellilab, a new intelligence portal that will serve as a one-stop-shop for easily accessible data to help providers make well-informed decisions.
Providers also said they appreciated the opportunity to talk directly with senior ENZ staff, to ask questions and to network with other industry professionals.
“We’re taking this on-board. Going forward, Connect will be a regular part of our annual calendar,” said Greg.
Attendees also noted that telling the international education story in New Zealand should be a key priority for ENZ.
“Because we’re in this industry, we see the richness, diversity and global connectedness that international students bring everyday – but that often isn’t reflected in the media,” said Greg.
“We encourage providers to share their own stories with media as often as possible.”
Greg said it is an exciting time to be involved in international education and that the Connect sessions provided a chance to celebrate what the industry has achieved over the past nine months.
“We know there are challenges but there’s also lots to be proud of. Connect was a chance to remind us all of this.”
ENZ is currently collating feedback from the sessions to be sent out with the Connect presentation to attendees later this month.
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International intern programme helps Kiwi exporters
The International Markets Insights Programme, an intern programme at Victoria University of Wellington, brought together 15 international students from eight countries in Asia, the Middle East and Europe with Wellington businesses looking to export to those countries.
The students provided the exporters with vital information about their home countries to help the Kiwi businesses break into those markets.
Specially designed workshops were an integral part of the programme. Led by international business experts, they covered topics as diverse as digital marketing, intellectual property, export finance, and intercultural communication.
“As well as being useful for skills and information, the workshops were a great networking opportunity for everyone involved, and they were really well attended,” said programme manager Dr Alison Kuiper.
Japanese student Miki Akemitsu joined the Woolyarns New Zealand team, and worked with new contacts in the Japanese textile market.
“There’s a huge advantage in that Miki could contact people directly and speak to them in their language,” said marketing manager Jimad Khan.
Miki also researched Japanese importing legislation and scouted important locations in the Japanese market, which Jimad said helped speed up the process of learning about the new market.
The three-month programme was a partnership between the university and ENZ, and was supported by Wellington Regional Economic Development Agency (WREDA).
“International students are increasingly looking for practical work experience to complement their learning, and lift their future employment prospects,” said Sarah Gauthier, Regional Project Manager at Education New Zealand.
“These internships were highly valued by all the students involved as a stepping stone in their career development, as well as by the companies they worked for.”
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Around the world in five
BRAZIL
More students keener to study abroad
Brazil’s study abroad market skyrocketed in 2016, increasing by 14 percent, with more than 247,000 Brazilian students studying abroad. The Brazilian Educational and Language Travel Association released a new survey that shows Brazil’s average-stay study abroad programmes increased between 2015 and 2016.
CHINA
China announces new push for elite university status
China has selected 42 universities for a new project that seeks to have all participating institutions ranked as “world class” by 2050. The project aims to strengthen the capacity, quality, and international standing of the selected universities by 2050.
CANADA
Northern British Columbia launches new study campaign
‘A world-class education with a small town welcome’ is one of the taglines from Northern British Columbia, which has launched a targeted marketing campaign to promote the region's post-secondary education and boost slowing international enrolments.
US
US business schools see decline in international applications
Political climate and anti-immigration policies in US are blamed as UK and Canada report an increase in applications, while US business schools see a decline in international applications.
GLOBAL
IIE: Study abroad impacts employability skills
Study abroad has a beneficial impact on employability after graduation, according to a report by IIE. The research found that studying abroad has an overall positive impact on the development of a wide range of job skills and has a long-term impact on career progression and promotion.
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Wellington celebrates international students
The winners, who came from both secondary and tertiary level, included an award-winning documentary filmmaker, a star kapa haka performer, a co-founder of the New Zealand International Students Association and students excelling in rugby, basketball and rowing.
They were selected from the following categories: academic excellence, alumni, arts and culture, community engagement, leadership and sport. Each winner received a trophy, certificate and tickets to a Wellington experience.
WREDA’s Talent, Skills and Education Manager Brook Pannell said the students’ achievements reflected extremely well on the individuals but were also a great reflection of the wider Wellington region.
"It not only speaks volumes about the students’ abilities and work ethics but also about the quality of education and mentorship they are receiving in Wellington,” he said.
At the ceremony, guests were treated to a musical performance by local international student Sojeong Kim, a violin soloist from Wellington East Girls College, as well as a rousing performance from South Wellington Intermediate School’s Kapa Haka group. Well-known playwright and actor Jacob Rajan MNZM was guest speaker.
Kapa Haka group from South Wellington Intermediate School.
Award Winners:
Academic excellence
- Vineet Kaur, Whitireia (India)
- Yucen (Ethan) Wu, Wellington High School (China)
Alumni category
- Siang Lim, Victoria University of Wellington (Malaysia)
- Yorke Yu, WelTec (China)
Arts and culture
- Yuki Sugito, Wainuiomata High School (Japan)
- Maja Zonjic, Victoria University of Wellington (Croatia, Canada)
Community engagement
- Anis Emalin Madihah Mohd Nadzri, Victoria University (Malaysia)
- Khang Phan, Massey University (Vietnam)
Leadership
- Dahee Sohn, Victoria University of Wellington (Korea)
- Ravethi (Rae) Jeyakumar, Victoria University of Wellington (Singapore)
Sports
- Sam Walsh, Scots College (USA)
- Amber Jiang, Queen Margaret College (China)
Click here for full details of the winners.
The awards were developed as part of WREDA’s Wellington International Student Growth Programme (WISGP), which has a goal of doubling the number of international students arriving in Wellington by 2025.
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Around the world in five
MALAYSIA
Job competition spurs demand for graduate degrees
The Malaysian economy is in transition, resulting in an uneven employment demand across business sectors and increasing job competition among new university graduates. Recent graduates in the country are, in turn, opting to pursue postgraduate studies in greater numbers.
UK
Teaching Excellence Framework rankings attract international students
Teaching Excellence Framework (TEF) rankings in the UK are driving a “noticeable increase” in international students’ interest in Gold rated institutions, particularly for students from India.
JAPAN
Universities in Japan and Cuba cement ties
Japan's Kyoto University of Foreign Studies and the University of Havana in Cuba have signed a five-year agreement which will provide greater exchange opportunities for students and professors, as well as helping to “deepen bilateral cooperation in the teaching of Japanese and Spanish”.
CANADA
Canada tops student perceptions in IDP research
Canada has gained in favourable perceptions as a study destination this year, according to international student research by IDP Education. While Canada topped four of the five indicators in the survey, New Zealand was joint first with Canada on the perception of visa requirements.
IRELAND
Ireland launches new fund for international university partnerships
Ireland has introduced a new €500,000 fund to support activities between Irish higher education providers and institutions abroad. The programme aims to stimulate new collaborations in joint programmes, curricula development, student exchange programmes, and joint research activity.
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SIEBA membership grows to over 300 schools
Throughout 2017, SIEBA held 29 professional development workshops around the country for approximately 430 attendees, ranging from principals to international directors and homestay co-ordinators.
Jennifer Kirkham, SIEBA’s Professional Learning & Development Operations Manager, said the high level of interest in SIEBA’s professional development programme reflects the growing interest in a strategic approach to international education.
“Through these events, attendees learned about Code interpretation, good business practices and management skills, and had the opportunity to talk to each other, share their concerns, questions and best practices.
“We also hosted seminars on strategic planning where we encouraged schools to use their business plans for goal setting and self-review as a means to protect and grow their international business.”
As well as supporting education professionals, SIEBA also introduced information mornings for onshore agents. More than 60 agents attended the sessions in Auckland and Christchurch, and were appreciative of the opportunity.
“We informed agents of new responsibilities for schools as a result of the new Code, and the implications for agents in order to help agents and schools to work effectively together and manage risks to both of their businesses.”
John van der Zwan, SIEBA’s Executive Director, said the key event this past year was the SIEBA Hui, which saw participation from 120 international directors and principals, and was a wonderful opportunity for collegial sharing and future thinking on how to grow the sector.
“Most of the presenters were international directors from within the sector. As well as it being a great professional learning opportunity, it was a chance to get together and celebrate our sector and the people within it.”
John said SIEBA is already looking ahead to 2018, with more workshops and seminars lined up as well as another hui.
“The Second SIEBA Hui will take place in May at Te Papa in Wellington, and we have some exciting industry speakers lined up who will share their insights and expertise.”
