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From the CE: An amazing adventure
With less than 50 days left in 2023, many of you will be preparing to wrap up this current year. For many it means farewelling some of their international students who have completed their study experiences. For others it is a moment of reflection on how far new learners have come since arriving on our shores at the start of the year. For everyone, while looking forward to a summer of well-deserved rest and relaxation, preparations for the beginning of the new year will also be well underway.
Looking across the whole sector I cannot stress enough how important these preparations are in maintaining the momentum of the past 12 months. With, I’m told, close to 60,000 international student enrolments (up from the low of 40,000 students in 2022), we have collectively made significant progress in a very short time. However, now is not the time to rest on our laurels. As we finish this year, the effort that is made now will certainly lead to further success in 2024.
Here at ENZ, alongside our sector partners, we have been very active in market putting New Zealand in front of agents, parents, and prospective students across the globe. Fairs in Japan, South Korea, Thailand and Viet Nam spring to mind. The new brand campaign is in the market. It is a positive, upbeat, high-energy picture of what you get from a New Zealand education. It builds on the awareness created by I AM NEW while focusing on what makes us different. As international education campaigns go, it is very different, and that is a good thing.
Alongside this work, we are busy preparing for the announcement of the new Minister. This has involved the preparation of briefing papers that will be shared with the new Minister once they take up their office. While we are awaiting instructions which will come in the form of the Minister’s Letter of Expectation and the introductions that will take place in due course, we do know that international education will be a focus of the new government. This is especially in the areas of international connectivity and economic development.
Change and opportunity are ever-present for everyone living and working in international education, it is something we all understand and embrace.
Many of you will be aware that this is my last week at ENZ following my decision to leave after almost 12 years steering this waka. I have been with ENZ since its inception and have seen many major achievements and milestones. While getting stuff done is always important, for me the pleasure and the reward has been the many talented and passionate people I have met and worked with. The collective desire to transform the lives of learners, our communities and at the end of the day Aotearoa New Zealand, sees them doing incredible things day in and day out. This is what saw our industry through the most challenging times our sector has faced during the COVID-19 pandemic. This strength and bravery will see our industry continue to rebuild and thrive; of that I have no doubt.
It has been an amazing adventure championing a New Zealand education. Thank you.
Ngā mihi nui
Grant McPherson
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Around the world in five
Australia
An IDP survey finds that reactions are varied across key student sending markets to Australia’s tighter immigration rules and higher financial requirements and visa fees. The findings suggest, however, that increased financial requirements and application fees could influence the study plans of half (or more) of prospective students
India
In its first full budget since coming to power for the third term, the Modi government has focused on some major funding allocations for different areas in India’s education sector.
Malta
International students are turning to Malta for study opportunities – in part due to a scheme that allows them to earn back the majority of their tuition fees once they start working.
Nepal
Study visa issuance to Nepalese citizens has grown in three of the top four English-speaking destinations.
United States
The Biden-Harris administration in the US has announced actions to speed up visa processing for college graduates who hold job offers, sending a positive signal for prospective international students.
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Mortal Engines offers ENZ opportunity to showcase education strengths in creative arts to prospective students
The New Zealand premiere of Mortal Engines took place in Auckland last night and the film is released to New Zealand audiences from today.
ENZ and the New Zealand Film Commission (NZFC) have partnered with Universal Pictures, MRC and Hungry City Limited on the film as part of the New Zealand Screen Production Grant 5% uplift.
ENZ Chief Executive Grant McPherson says this partnership is a great opportunity to build awareness of New Zealand’s world-leading education system – particularly in the creative industries.
“Mortal Engines marks a real shift in the New Zealand story we want to tell the world,” Mr McPherson says.
“This film was made in New Zealand not because of the beauty of our landscapes but because of the depth of talent and level of technical sophistication available here.
“The partnership allows us to showcase New Zealand’s education strengths in the creative arts. It supports our brand positioning of New Zealand as a modern, dynamic and innovative country with a lot to offer in the highly competitive international education market.”
The last few years have already seen growing numbers of international students studying creative arts in New Zealand – 5,139 in 2017, up 24% on 2012.
Principal photography took place in Wellington in early 2017, and involved more than 1000 New Zealanders including crew, cast and craftspeople. The film was shot at Stone Street and Avalon Studios and at a few small local exterior locations. Post production was completed by Park Road Post Production with visual effects work realised by Academy-Award winning company Weta Digital.
Crew members included recent graduates (including several former international students): an assistant props designer who studied Industrial Design at Victoria University of Wellington, an apprentice editor who studied at South Seas Film School in Auckland, a film editor with a Bachelor of Digital Design from Auckland University of Technology, and a visual special effects capture booth photographer who studied animation at Yoobee School.
Grant says the partnership has provided an opportunity for ENZ to tell graduates’ stories to other prospective international students through an integrated promotional campaign, including PR, digital marketing and social media activity across our channels which have more than one million followers.
The campaign will begin in January 2019. There will be a Mortal Engines page on the Study in New Zealand website which will encourage prospective students to sign up to ENZ’s database. A series of emails will follow to this qualified audience providing information about a variety of design disciplines and courses related to filmmaking.
“Our goal is to generate awareness of New Zealand’s specialised courses and hands-on learning style in the creative industries through sharing videos and profiles celebrating our graduates who worked on the film,” says Grant.
“We look forward to getting the marketing campaign underway next month, and attracting more high-quality, creative international students to study in our institutions.”
You can read the full media release here.
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Around the world in five
Asia
The government of Hong Kong has announced ambitions to become an international hub for post-secondary education with measures including an increased quota for international undergraduates at public universities, more scholarships and work rights for postgraduate students.
North America
Canada is set to introduce a “recognised institution” framework, through which colleges and universities with a positive record of vetting and supporting international students may be eligible for fast-track study permits. This comes after over 100 Indian students faced potential deportation earlier this year after their admission letters to Canadian colleges were found to be fake, which the students were unaware of.
Middle East
A British school in Abu Dhabi that has been rated outstanding by the Emirate's school regulator for promoting the UAE's national identity said it has weaved elements of the country's culture, history, heritage and, Arabic language into its UK curriculum. The British International School Abu Dhabi is home to 2,080 pupils from 96 countries, with one in five pupils at the school being Emirati.
Europe
According to the Irish Higher Education Authority (HEA), In 2022/23, Ireland set a new all-time high for the number of international students studying at Irish universities. 33,480 students were enrolled at Irish universities last year, an increase of nearly 12% compared to 2021/22, according to the report. Furthermore, India’s student population in Ireland has grown by a significant 17.8%, reflecting a surging trend.
Africa
South African business schools are a higher education success story and champions in terms of higher education on the African continent. Though competing for students, they display a strong ethos of collaboration, generated by a sense of shared purpose to upskill a “new” country. These schools show the power of collaboration, common purpose, and internationalisation outlook.
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Languages International turns 40
Around 90 people, including the school’s founders Chris and Frances Woolcott, attended the evening event at its Merchant House buildings in Auckland.
Darren Conway, CEO Languages International, said the school has come a long way since it opened four decades ago.
“Over the years, Languages International has brought tens of thousands of young people into the country, from all over the world, for a language and travel experience. We’ve also helped more than 1,500 English teachers into jobs across New Zealand and abroad,” said Mr Conway.
“Initially, our students came for a study, travel and cultural experience, and this ‘edu-tourism’ segment is still the core market. However, more students are now wanting to take work experience home or develop their English in order to pursue higher education or training in New Zealand.”
A key project for Languages International in 2019 will be preparing to host the annual IALC (International Association of Language Centres) workshop in March 2020. IALC is an association of 140 leading independent schools teaching languages – IALC members and over 100 education agents will travel to Auckland in March 2020 to take part.
L-R: Chris and Frances Woolcott, the founders, with Larissa Merz, Russia Marketing Manager and her husband, Dmitri.
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International education events July – December 2022
The calendar includes a mixture of ENZ-run events and commercial and global events, designed to facilitate engagement with students, parents, agents and other stakeholders and show that New Zealand is open for business.
It’s exciting to be welcoming the sector back to events in partner countries, and to reconnect in person with students, parents and international education partners.
“We are really excited to be bringing back a number of events that our industry partners will be familiar with from before the pandemic,” says Ben Burrowes, ENZ’s Regional Director Asia.
“We are looking forward to welcoming industry partners back in country and reconnecting with them face-to-face. It's hugely important for us to be back out here, reassuring everyone that New Zealand is ready to start welcoming international students back to our shores.”
In April and May this year, ENZ held several engagement sessions with international education providers and ran a survey to inform decisions. We received positive feedback from the sector that they wanted to see events developed that would enable them to promote their offerings directly to students and other stakeholders in key countries, under the New Zealand education brand.
While we have seen international border restrictions soften for many countries, some still have various levels of border restrictions in place – ENZ will continue to monitor this as it could affect future events.
Our events calendar covers July – December 2022 initially and we will provide an update on the 2023 schedule later this year.
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Key insights: Global Brand Health & Awareness Survey 2025
Date: TBC
Join us for an exclusive sector webinar unpacking the findings from the Education New Zealand Manapou ki te Ao Global Brand Health and Awareness Survey 2025.
Conducted in October 2025 across nine priority markets, this research offers the most comprehensive picture yet of how New Zealand is perceived as an international study destination. The survey captures insights from prospective students aged 16-24 as well as parents in key school markets, providing a robust view of decision-making influences across the study journey.
The results establish an important new baseline for understanding global awareness, preference, and the factors shaping international education choices in an increasingly competitive environment.
In this webinar, we will cover:
• Awareness and preference trends for New Zealand across priority markets, including areas of standout growth.
• How New Zealand compares to major competitors including Australia, the US, the UK, Malaysia, Japan, and Singapore.
• Drivers and barriers influencing students and parents, and how affordability, migration pathways, reputation, and proximity are shaping global choices.Why attend?
This webinar provides essential intelligence for providers, recruitment teams, agents, and anyone involved in international engagement. The insights will help you better understand global perceptions of New Zealand, anticipate shifts in student behaviour, and tailor your strategies to meet evolving market needs.
Who should attend?
• International directors and marketing teams
• Recruitment and admissions leaders
• Schools operating in international markets
• Agents and sector partners
• Policy, strategy, and market intelligence teams -
New Zealand showcased at Expo Exterior and to leading Chilean universities
At Expo Exterior, ENZ Director of Engagement Javiera Visedo joined a governmental panel on the topic ‘Bridges to the Future: Australia, New Zealand and Ireland, allies of Chilean talent’.
Javiera spoke alongside Austrade Director of Education, Scott Bennet; Embassy of Ireland Deputy Head of Mission, Fergal Horgan and Blue Studies International Chief Executive Officer, Andrea Palacios.
The expo provided an excellent platform to connect with students and families eager to explore global opportunities, highlighting New Zealand’s position as a welcoming and inclusive study destination.
From L to R: ENZ Director of Engagement Javiera Visedo, alongside fellow panellists; Austrade Director of Education, Scott Bennet; Embassy of Ireland Deputy Head of Mission, Fergal Horgan; and Blue Studies International Chief Executive Officer, Andrea Palacios.
In addition to Expo Exterior, ENZ participated in international fairs at Universidad de Chile, Pontificia Universidad Católica de Chile, and Universidad San Sebastián in Concepción.
The fairs gave ENZ a valuable chance to talk directly with students, parents, and academics, helping strengthen relationships with potential to develop new partnerships and long-term collaboration between New Zealand and Chile.
Director of Engagement Javiera Visedo said this activity contributes significantly to ENZ’s strategic objectives under the International Education Going for Growth plan, particularly in boosting brand awareness.
“While New Zealand enjoys a strong reputation in Chile, competition in the international education market is intense. By being present at these events, we connect with prospective students and build trust with parents and academic leaders who often influence study decisions,” she said.
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New Zealand Global Competence Certificate Named Finalist for Two PIEoneer Awards
The PIEoneer Awards recognise innovation and achievement in global education each year. The New Zealand Global Competence Certificate is a finalist in two categories:
- Public / private partnership of the year
- Progressive education delivery award.
A model for delivering global competence education virtually and at scale
ENZ, AFS, and Massey University joined forces to deliver global competence education virtually, at a time when students were unable to travel and schools were unable to host international visitors due to the Covid-19 pandemic.
The Global Competence Certificate was ideal in this situation, as it develops self-awareness, empathy, critical thinking, cross-cultural communication and flexibility—global skills essential to live, work, and make a real impact around the world.
ENZ provided full scholarships to increase access; AFS developed a customised version of their Global Competence Certificate and trained a cadre of qualified facilitators in New Zealand; and Massey educators delivered the New Zealand programme so participants got a taste of the New Zealand teaching style.
1,000 learners in 13 countries reached
Mixed classes with learners from different countries, provided a rich cultural experience and a chance to connect with peers offshore in a virtual exchange, despite travel restrictions.
The nearly 1,000 students and teachers in New Zealand and 13 other countries developed global competence skills they described as “life-changing” and “the best thing in the pandemic.” Ninety-eight percent of the programme attendees said they were ‘very satisfied’ or ‘satisfied’ with the Global Competence Certificate, and 95 percent rated their experience as ‘excellent’ or ‘very good.’
Thanks to the overwhelming success of this programme, the partnership will continue as borders reopen and international travel is back on the agenda, with more than 400 learners benefitting from the New Zealand Global Competence Certificate in 2022.
Supporting a nationwide international education strategy
This collaborative project directly supports the Government’s International Education Strategy and helps students and teachers develop their cross-cultural skills together with their global peers.
“As well as helping to develop the global citizens of tomorrow, this programme demonstrates the reciprocal benefits of international education, giving our rangatahi a chance to learn with high school students from around the world, and giving their offshore peers a chance to learn ‘with’ New Zealand and our unique way of thinking,” says Grant McPherson, ENZ Chief Executive.
“Interacting and communicating effectively with people around the world is an important skill. Massey University’s significant experience teaching online, utilising the excellent customised content from AFS and the ongoing support of ENZ, provides a great opportunity for students to gain the knowledge and capabilities they need to live, work and learn in a connected world,” says Tere McGonagle-Daly, Students and Global Engagement, Massey University.
The award-winning Global Competence Certificate, developed by AFS Intercultural Programs, is used far beyond New Zealand. As of 2022, it’s used in more than 60 countries with 15,000 learners of different ages and backgrounds.
“Educating more young people to become global citizens is mission-critical for our world. At AFS we are committed to ensuring that everyone has access to intercultural learning and can gain skills such as cross-cultural communication, empathy, and conflict resolution to effectively bridge differences,” concludes Daniel Obst, President and CEO of AFS Intercultural Programs.
Learn more about the PIEoneer awards and see other finalists here. Winners will be announced on Friday 9 September 2022.
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Education New Zealand marks reopening of borders with new global campaign
Denver Colorado, 31 May 2022: Education New Zealand Manapou ki te Ao at the NAFSA Conference in Denver, Colorado today revealed for the first time a new global marketing campaign emphasising New Zealand’s unique attributes for international students as the country opens for business on 31 July after two years of closed borders.
Central to the campaign are the stories of eight international students from, China, Colombia, Germany, India, Japan, Thailand, USA, and Vietnam. The students share their experience of study and life in New Zealand, and the benefits that result from the weaving together of different cultures in a uniquely New Zealand way.
Education New Zealand invited the eight students to work alongside world-famous Māori fashion designer Kiri Nathan to collaborate on designing a new type of education garment that embodies the cultural values that make a New Zealand education unique: manaakitanga (care of people), kaitiakitanga (care of place), and the pōtiki spirit of youthful energy and finding a better way. The narratives in the campaign are focussed on the students’ experiences and goals, and explore themes such as work and career readiness, sustainability, and innovation through collaboration. It is a campaign authentically rooted in Te Ao Māori values.
“The traditional academic gown worn by students when they graduate is a symbol of achievement, capturing a snapshot in time,” says Ms. Nathan. “Our ‘kākahu’ (garment) symbolises not only this attainment, but most importantly the cultural journey these students have undertaken and will continue throughout their lives. Their experience in New Zealand has changed them, weaving and sharing the values of Te Ao Māori into the unique cultures of their own homeland. The final kākahu designs are a unique collaborative effort, globally-minded and inspiring – just like the students.”
Kiri Nathan is best known for her extensive experience of the modern fashion world infused with her Te Ao Māori roots. She has developed pieces for international figures including Barack Obama, Beyoncé, and the Duchess of Sussex. As a Māori mentor running the Kāhui Collective, she has seen a significant number of NZ Māori fashion designers feature at the NZ Fashion Week, Guangzhou Fashion Week, Hong Kong Fashion Week, and the Fiji fashion week. She also led a delegation to China to meet high level fashion networks and create pathways to market.
More than qualifications
At the core of the campaign is the concept that education with New Zealand is far more than the attainment of academic qualifications.
“What we offer global students is an opportunity to experience something new, different, and ongoing,” says Education New Zealand Chief Executive, Grant McPherson. “It is a new perspective that redefines success in global education beyond degrees and academic achievement and builds greater understanding of the value of continuous learning throughout life.”
“When you study with New Zealand, you’re invited to bring your whole self. You will benefit from New Zealand’s cultural values as well as our high-quality education that embodies innovation, practical learning, and preparing you for the future.”
“But we also know New Zealand benefits too. We want students to bring their stories, their culture, and their perspectives so that we can learn from each other and build a future that is connected, strong and adaptable.”
Across the eight kākahu three sustainable textile options have been used in their manufacture – upcycled commercial linen, sustainable wool from New Zealand mills, and deadstock from fabric wholesalers.
The campaign was launched as part of Education New Zealand’s participation at the NASFA 2022, the world’s largest international education conference and Expo in Denver, Colorado. The campaign will roll out across New Zealand’s key partner countries from June 2, 2022 and runs for 12 weeks initially.
The eight students:
Hanbo Wang (Kevin), from China, studying Viticulture and Wine Science at the Eastern Institute of Technology in Hawke's Bay.
Octavius Jones, from the United States of America, a PhD student in the Te Kawa a Māui department at Victoria University of Wellington. Octavius is studying digital storytelling, African and Māori studies.
Tiara Das, from India, studying Science - Psychology and Neuroscience at the University of Otago in Dunedin.
Bryann Avendaño, from Colombia, studying Civil and Natural Resources Engineering at the University of Canterbury in Christchurch.
Hanna Watanabe, from Japan, is a Year 12 High School student at Rangiora New Life School, in Rangiora, Canterbury.
Khanh Phuong LE, from Vietnam, studying Law at Waikato University, Hamilton.
Atis Suksingha, from Thailand, studying Commerce, majoring in International Business and Marketing at the University of Otago.
Malina Grube, from Germany, studying Law at the University of Auckland, Auckland.
To learn more about our new campaign, visit I AM NEW on Study with New Zealand, and watch our campaign hero video below:
YouTube
