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Education New Zealand marks reopening of borders with new global campaign
Denver Colorado, 31 May 2022: Education New Zealand Manapou ki te Ao at the NAFSA Conference in Denver, Colorado today revealed for the first time a new global marketing campaign emphasising New Zealand’s unique attributes for international students as the country opens for business on 31 July after two years of closed borders.
Central to the campaign are the stories of eight international students from, China, Colombia, Germany, India, Japan, Thailand, USA, and Vietnam. The students share their experience of study and life in New Zealand, and the benefits that result from the weaving together of different cultures in a uniquely New Zealand way.
Education New Zealand invited the eight students to work alongside world-famous Māori fashion designer Kiri Nathan to collaborate on designing a new type of education garment that embodies the cultural values that make a New Zealand education unique: manaakitanga (care of people), kaitiakitanga (care of place), and the pōtiki spirit of youthful energy and finding a better way. The narratives in the campaign are focussed on the students’ experiences and goals, and explore themes such as work and career readiness, sustainability, and innovation through collaboration. It is a campaign authentically rooted in Te Ao Māori values.
“The traditional academic gown worn by students when they graduate is a symbol of achievement, capturing a snapshot in time,” says Ms. Nathan. “Our ‘kākahu’ (garment) symbolises not only this attainment, but most importantly the cultural journey these students have undertaken and will continue throughout their lives. Their experience in New Zealand has changed them, weaving and sharing the values of Te Ao Māori into the unique cultures of their own homeland. The final kākahu designs are a unique collaborative effort, globally-minded and inspiring – just like the students.”
Kiri Nathan is best known for her extensive experience of the modern fashion world infused with her Te Ao Māori roots. She has developed pieces for international figures including Barack Obama, Beyoncé, and the Duchess of Sussex. As a Māori mentor running the Kāhui Collective, she has seen a significant number of NZ Māori fashion designers feature at the NZ Fashion Week, Guangzhou Fashion Week, Hong Kong Fashion Week, and the Fiji fashion week. She also led a delegation to China to meet high level fashion networks and create pathways to market.
More than qualifications
At the core of the campaign is the concept that education with New Zealand is far more than the attainment of academic qualifications.
“What we offer global students is an opportunity to experience something new, different, and ongoing,” says Education New Zealand Chief Executive, Grant McPherson. “It is a new perspective that redefines success in global education beyond degrees and academic achievement and builds greater understanding of the value of continuous learning throughout life.”
“When you study with New Zealand, you’re invited to bring your whole self. You will benefit from New Zealand’s cultural values as well as our high-quality education that embodies innovation, practical learning, and preparing you for the future.”
“But we also know New Zealand benefits too. We want students to bring their stories, their culture, and their perspectives so that we can learn from each other and build a future that is connected, strong and adaptable.”
Across the eight kākahu three sustainable textile options have been used in their manufacture – upcycled commercial linen, sustainable wool from New Zealand mills, and deadstock from fabric wholesalers.
The campaign was launched as part of Education New Zealand’s participation at the NASFA 2022, the world’s largest international education conference and Expo in Denver, Colorado. The campaign will roll out across New Zealand’s key partner countries from June 2, 2022 and runs for 12 weeks initially.
The eight students:
Hanbo Wang (Kevin), from China, studying Viticulture and Wine Science at the Eastern Institute of Technology in Hawke's Bay.
Octavius Jones, from the United States of America, a PhD student in the Te Kawa a Māui department at Victoria University of Wellington. Octavius is studying digital storytelling, African and Māori studies.
Tiara Das, from India, studying Science - Psychology and Neuroscience at the University of Otago in Dunedin.
Bryann Avendaño, from Colombia, studying Civil and Natural Resources Engineering at the University of Canterbury in Christchurch.
Hanna Watanabe, from Japan, is a Year 12 High School student at Rangiora New Life School, in Rangiora, Canterbury.
Khanh Phuong LE, from Vietnam, studying Law at Waikato University, Hamilton.
Atis Suksingha, from Thailand, studying Commerce, majoring in International Business and Marketing at the University of Otago.
Malina Grube, from Germany, studying Law at the University of Auckland, Auckland.
To learn more about our new campaign, visit I AM NEW on Study with New Zealand, and watch our campaign hero video below:
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New Zealand Global Competence Certificate Named Finalist for Two PIEoneer Awards
The PIEoneer Awards recognise innovation and achievement in global education each year. The New Zealand Global Competence Certificate is a finalist in two categories:
- Public / private partnership of the year
- Progressive education delivery award.
A model for delivering global competence education virtually and at scale
ENZ, AFS, and Massey University joined forces to deliver global competence education virtually, at a time when students were unable to travel and schools were unable to host international visitors due to the Covid-19 pandemic.
The Global Competence Certificate was ideal in this situation, as it develops self-awareness, empathy, critical thinking, cross-cultural communication and flexibility—global skills essential to live, work, and make a real impact around the world.
ENZ provided full scholarships to increase access; AFS developed a customised version of their Global Competence Certificate and trained a cadre of qualified facilitators in New Zealand; and Massey educators delivered the New Zealand programme so participants got a taste of the New Zealand teaching style.
1,000 learners in 13 countries reached
Mixed classes with learners from different countries, provided a rich cultural experience and a chance to connect with peers offshore in a virtual exchange, despite travel restrictions.
The nearly 1,000 students and teachers in New Zealand and 13 other countries developed global competence skills they described as “life-changing” and “the best thing in the pandemic.” Ninety-eight percent of the programme attendees said they were ‘very satisfied’ or ‘satisfied’ with the Global Competence Certificate, and 95 percent rated their experience as ‘excellent’ or ‘very good.’
Thanks to the overwhelming success of this programme, the partnership will continue as borders reopen and international travel is back on the agenda, with more than 400 learners benefitting from the New Zealand Global Competence Certificate in 2022.
Supporting a nationwide international education strategy
This collaborative project directly supports the Government’s International Education Strategy and helps students and teachers develop their cross-cultural skills together with their global peers.
“As well as helping to develop the global citizens of tomorrow, this programme demonstrates the reciprocal benefits of international education, giving our rangatahi a chance to learn with high school students from around the world, and giving their offshore peers a chance to learn ‘with’ New Zealand and our unique way of thinking,” says Grant McPherson, ENZ Chief Executive.
“Interacting and communicating effectively with people around the world is an important skill. Massey University’s significant experience teaching online, utilising the excellent customised content from AFS and the ongoing support of ENZ, provides a great opportunity for students to gain the knowledge and capabilities they need to live, work and learn in a connected world,” says Tere McGonagle-Daly, Students and Global Engagement, Massey University.
The award-winning Global Competence Certificate, developed by AFS Intercultural Programs, is used far beyond New Zealand. As of 2022, it’s used in more than 60 countries with 15,000 learners of different ages and backgrounds.
“Educating more young people to become global citizens is mission-critical for our world. At AFS we are committed to ensuring that everyone has access to intercultural learning and can gain skills such as cross-cultural communication, empathy, and conflict resolution to effectively bridge differences,” concludes Daniel Obst, President and CEO of AFS Intercultural Programs.
Learn more about the PIEoneer awards and see other finalists here. Winners will be announced on Friday 9 September 2022.
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From the CE: Putting NZ back on the map in 2022-23
With relatively low numbers of international students currently in New Zealand, the primary focus for Education New Zealand Manapou ki te Ao (ENZ) over the 2022-23 year will be on rebuilding the sector. The rebuild will have an emphasis on quality and long-term sustainability. We will be working closely with our key sector partners here and around the world to put New Zealand back on the map.
This focus is reflected in the draft refresh of the New Zealand International Education Strategy 2022-30, in our recently published Statement of Intent 2022-26 and Statement of Performance Expectations 2022-23, and in our internal business planning for the year ahead.
The high impact global marketing campaign, I AM NEW, launched at NAFSA in late May, provides a strong starting point for the rebuild. As well as raising New Zealand’s profile by attracting significant international media coverage, the campaign has so far reached over 115 million users. This is a unified, overarching promotion on behalf of New Zealand’s international education providers – an essential approach for us to be heard in this extremely competitive sector. We have focussed the promotion on ten partner countries: Brazil, China, Colombia, Germany, India, Japan, South Korea, Thailand, United States, and Viet Nam. The current phase of the campaign includes highlighting individual student stories.
Travel to partner countries to support the work of locally based ENZ staff and our NZ Inc agency partners is also an important part of promoting New Zealand’s education. Prime Minister Jacinda Ardern’s visit to Singapore and Japan in April, and Education Minister Chris Hipkins’ travel to the United States, Brazil and Chile in May-June have delivered the clear message that New Zealand is open for business, raised awareness of our quality education offering, and progressed our relationships in these countries. You can read more detailed reports about the trip to North and South America in this month’s E-News, and we’re currently planning our forward schedule of travel to other key partner countries.
After discussions with education providers, we have finalised the programme of in-market events where New Zealand will be represented through until the end of 2022, and this is now available on our website here.
The reopening of New Zealand’s borders has also enabled the Prime Minister’s Scholarships for Asia and Latin America to restart this year, so New Zealanders have the opportunity to learn from international experiences and develop their global citizenship competencies and networks. Decisions were recently announced on the first round of group applications, while applications for individual scholarships are open until 31 August 2022.
This month we also formalised a new partnership between the Ministry of Foreign Affairs and Trade and ENZ that will see ENZ take over operational management of the Manaaki New Zealand Scholarship Programme from November 2022. This is an excellent example of ‘NZ Inc.’ cooperation that plays to each agency’s strengths. You can read more about the partnership in this issue of E-News.
He ora te whakapiri, he mate te whakatāriri – Unity is strength
Grant McPherson
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International education events July – December 2022
The calendar includes a mixture of ENZ-run events and commercial and global events, designed to facilitate engagement with students, parents, agents and other stakeholders and show that New Zealand is open for business.
It’s exciting to be welcoming the sector back to events in partner countries, and to reconnect in person with students, parents and international education partners.
“We are really excited to be bringing back a number of events that our industry partners will be familiar with from before the pandemic,” says Ben Burrowes, ENZ’s Regional Director Asia.
“We are looking forward to welcoming industry partners back in country and reconnecting with them face-to-face. It's hugely important for us to be back out here, reassuring everyone that New Zealand is ready to start welcoming international students back to our shores.”
In April and May this year, ENZ held several engagement sessions with international education providers and ran a survey to inform decisions. We received positive feedback from the sector that they wanted to see events developed that would enable them to promote their offerings directly to students and other stakeholders in key countries, under the New Zealand education brand.
While we have seen international border restrictions soften for many countries, some still have various levels of border restrictions in place – ENZ will continue to monitor this as it could affect future events.
Our events calendar covers July – December 2022 initially and we will provide an update on the 2023 schedule later this year.
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Education delegation to Asia
One of the real highlights of the trip for the Minister was meeting New Zealand alumni, compelling ambassadors for a New Zealand education. Vikra Ijas is a former University of Auckland student and co-founder of Kitabisa, a crowd-funding platform in Indonesia. His story of schooling and tertiary study in New Zealand leading to the establishment of his fundraising platform for social good in Indonesia was truly inspiring.
South Korea
The programme in South Korea included the Minister’s speech to the Korean International Education and Career Fair. This is the largest international education fair in South Korea, with an estimated 25,000 attendees. More than 40 New Zealand providers were present, many exhibiting on the Education New Zealand country pavilion.
The Minister also witnessed the signing of the Education New Zealand-Incheon Education Cooperation Arrangement (ECA). The formal partnership, based on the ECA, has been designed to establish and strengthen communication ties between ENZ and the Incheon East Asia Global Education Institute, to identify creative areas of potential collaboration and to open up more learning possibilities for our institutions and students.
Minister Hipkins also attended an event with New Zealand education agents, alumni and institutions to celebrate the 60th diplomatic anniversary between South Korea and New Zealand.
One of the highlights of the Minister’s visit to South Korea was on 24 October 2022, when the education delegation visited Kyodong Elementary School, the oldest school in South Korea (established in 1894). The delegation toured the school and interacted with the students who are participating with Raumati Beach School in the New Zealand - Korea digital cultural exchange programme supported by Education New Zealand and facilitated by Learn English Live.
Indonesia
The programme in Indonesia included bilateral meetings with the Secretary General of the Ministry of Education and Culture, the Coordinating Minister for Human Development and Culture, the Minister for National Development Planning and the ASEAN Secretary-General. The Minister also met with the President Director of Lembaga Pengelola Dana Pendidikan (LPDP), the key Indonesian government scholarship agency, to discuss opportunities to promote New Zealand as a destination for the awardees while further expanding the number of New Zealand institutions eligible to receive the scholarship students.
As well as the visit to Kitabisa, the Minister also had the opportunity to meet a group of Kiwi students interning at WIR Group (Metaverse) in Jakarta under the Prime Ministers Scholarship for Asia. The students were thriving on the unique opportunity and wringing every bit of experience from their internship at WIR. He also launched KIWI Challenge 2022, the annual entrepreneurship competition for Indonesian high school students organised by Education New Zealand.
As with South Korea there was a reception in Jakarta with agents, alumni, PMSA students and key stakeholders.
Singapore Visit
The focus of the Singapore leg of the visit was signing the refreshed Education Cooperation Arrangement with the Minister of Education from Singapore. The arrangement, first signed in 2018, confirms New Zealand’s commitment to engaging with Singapore on education cooperation initiatives in key policy areas including early childhood education, digital classrooms/blended learning, vocational and lifelong learning, sports and physical education, STEM uptake, and the development of mental health support programmes for the sector.
The Minister also made several institutional visits. The first was to the Institute of Technical Education Central College to understand where Institutes of Technical Education fit within Singapore’s education ecosystem; and the second was the Public Service Sector and Civil Service College. The purpose of this visit was to understand the role that the Civil Service plays in designing, developing and delivering programmes for the Public Service.
The final visit of the trip was to the Centre for Strategic Focus. The Centre is part of the Strategy Group in the Prime Minister’s Office which was set up to focus on whole of government strategic planning and prioritisation.
“The messages around the strong commitment of the New Zealand government to international education were very well received by our partners,” says ENZ Regional Director Ben Burrowes. “Whether via student mobility, international education partnerships or systems level dialogue, it’s exciting to see the interest generated through New Zealand stepping up its international engagement once again.”
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Hands-on environmental studies for US students
EcoQuest Education Foundation is a charitable trust and PTE based in Whakatīwai, with strong connections to Ngāti Paoa and Ngāti Whanaunga.
“We had a wonderful day on the Wharekawa Coast,” says Ria Brejaart, EcoQuest’s Academic Director.
“Led by mana whenua, our students welcomed special guests US Consul General Sarah Nelson, Director of USA Study Abroad Heidi Manley, and Senior Education Advisor US Consulate General, Katie Sleeman. EcoQuest’s Board of Trustees and academic associates also attended the event, along with other key supporters.
EcoQuest team and manuhiri at the bird hide.
“It was a great way to celebrate both the return of our US students after a long Covid-19 hiatus, and our enduring relationships with our collaborators and supporters. It felt particularly apt to be on the shores of Tikapa Moana, where the kuaka (bar-tailed godwits) return each year from Alaska.
“The morning of observing birds on the shell-banks was followed by a visit to Pūkorokoro Miranda Shorebird Centre, for a talk by Keith Woodley, Centre Manager. We then returned to EcoQuest where we marked the occasion by presenting Tū Ngātahi pins to all our students, on behalf of Education New Zealand Manapou ki te Ao.”
A presentation from Keith Woodley (Pūkorokoro Miranda Shorebird Centre Manager). Front row left, Beth Coleman (EcoQuest Board Chair) and Sarah Nelson (US Consul General).
Beth Coleman (EcoQuest Board Chair) and Jono Clark (Director) presented Tū Ngātahi pins to the students.
The eighteen students are from the University of New Hampshire (UNH), Cornell University, University of Michigan, and Colorado State University. They are participating in a fifteen-week residential semester programme with EcoQuest, which offers undergraduate programmes in partnership with UNH. Students gain credits for their undergraduate degrees back home.
“Within the international education sector, EcoQuest contributes high-quality, niche programmes,” says Alana Pellow, Business Development Manager at ENZ.
“These international student programmes align well with New Zealand’s areas of excellence in ecology, restoration ecology, environmental policy, and sustainability. EcoQuest students undertake real-time research for many different collaborators including iwi, NGOs and trusts, councils, private land owners and the Department of Conservation. Academic and scientific rigour are the basis for these unique hands-on learning opportunities.”
“EcoQuest also contributes to international thinking around indigenous approaches to sustainability, through inclusion of elements of Te Ao Māori and mātauranga in its education and research activities.”
The current students are part of Cohort 4, the final cohort of international students to be given entry to New Zealand through a border exception earlier this year. Cohort 4, which was jointly led by ENZ and the Ministry of Education, saw 5,000 international students from 109 different countries nominated for student visas, before New Zealand’s borders fully reopened in August.
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Around the world in five
Asia
Australian TNE looks to India as countries recognise qualifications
Australia and India have signed a qualifications recognition agreement, which comes after Deakin University's announcement of plans to open a campus in India. The recognition agreement is expected to support transnational education and allow students with Indian qualifications to pursue further education in Australia and vice versa.
North America
US educators concerned over new rules on 'third-party' relationships
International educators in the USA are concerned that new Department of Education guidance and oversight of third-party relationships could have negative impact on international student recruitment.
South America
These are the best universities in Latin America in 2023
Latin America and the Caribbean (LAC) has seen a record 140 universities from 12 countries ranked in the Times Higher Education (THE) university rankings 2023, with many of the top region’s universities situated in Brazil.
Europe
New poll reveals public support for international students in the UK
Results from a new poll show that the UK public is positive about the contribution that international students make to the economy, institutions and academic research.
Africa
Visa crisis is jeopardising internationalisation efforts
South African universities face challenges in their internationalisation efforts due to a visa crisis that is affecting international students and staff.
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We’re on the way back
ENZ’s Director of Insights, Marie Clark says interest in New Zealand as an education destination remains high, and the numbers contained in the April 2023 Insights Story back her up.
- Traffic to the Study with New Zealand website leapt from 75,000 users in November 2022 to 295,000 users in February 2023.
- At the beginning of March there were nearly 34,000 international student visa holders, up 98% since our borders opened.
- Overall application approvals return to around two thirds of pre-pandemic levels
In December 2022, ENZ moved into Phase 2 of the I AM NEW campaign. This involved moving to an ‘always-on’ approach that focuses on the individual stories of the students involved in the campaign which targets potential international students and their parents across 10 markets. With a mix of paid digital advertising across Google, Facebook, Instagram, YouTube, TikTok, DV360, WeChat and Bilibili, the campaign reached an audience of 57 million outside China and a further 19 million within China. Clicks on the campaign’s digital advertisements totalled 1.2 million and 109,000 respectively.
New Zealand’s largest source of international students also comes into the spotlight with an updated China Insights dashboard which presents key data and commentary to help readers understand the current state of the market. Other insights contained in the report highlight:
- international education competitor destination growth in 2022,
- agents’ perspectives of New Zealand, and
- analysis of the potential for older professionals whose focus on learning to help their career success is balanced by their preference to continue this study from within their home country.
Included in the report is analysis of domestic perceptions of how beneficial international education and students are to New Zealand, and newly released analysis of the broader impact of the sector on the New Zealand economy and communities.
The full Insight Story for April 2023 will be available on Intellilab shortly. You can sign up to Intellilab here.
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May update from Immigration New Zealand
Update on Student visa processing*
Since New Zealand’s international borders reopened in August 2022, Immigration New Zealand (INZ) has received 35,069 student visa applications from international students outside of New Zealand. We have completed 30,936 of these applications.
Our recent processing times for international student visa applications are published on our website. These are updated each month: Visa processing times for international students | Immigration New Zealand
*Figures current as at 10pm on 8 May 2023.
Visitor visas and short-term study
A holder of a visitor visa is permitted to attend a programme or programmes of study which are not more than a total of 3 calendar months in duration per 12-month period.
Recently we have received several queries regarding students intending to undertake a programme of study of more than 3 months duration (for example, a diploma) who wish to begin their studies while holding a visitor visa. This is not permitted as the intended programme is more than 3 months duration. Students must hold a student visa for the full duration of their intended programme of study (or hold an interim visa with open study conditions) if the programme of study is longer than 3 months duration.
Tuition fees
We would like to remind you that changes to the requirements for tuition fee payment evidence for students were introduced last year as part of the Immigration Rebalance.
Students need to pay tuition fees for the first year, or first programme of study (whichever is the shorter), and they will have to prove personal/maintenance funds for the same period. We do not accept payment of tuition fees by instalment; the only exception is for some aviation students.
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July update from Immigration New Zealand
Visa processing update (to 11 July 2023)
Since New Zealand’s international borders reopened in August 2022, Immigration New Zealand (INZ) has received 43,541 student visa applications from international students outside of New Zealand. We have completed 37,916 of these applications with 32,457 approved.
Our recent processing times for international student visa applications are published on our website. These are updated by month: Visa processing times for international students
Apply early
Unfortunately we have received many applications submitted only a few weeks before the student intends to commence study in New Zealand.
Students should apply for their visas around four months ahead of intended travel, and at least two months ahead of intended travel. We cannot prioritise late applications ahead of students who have applied in good time. Unfortunately, some students who apply late may miss their start date.
Please remember that students should not confirm travel bookings until the visa is granted.
