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From the CE: Ki te Ao - To the World
Tēnā koutou katoa
This will be my last column as Acting Chief Executive, as later this month I will be handing over to Amanda Malu, ENZ’s incoming Chief Executive.
It has been a privilege to lead ENZ since November 2023. Over the past eleven months I have had the pleasure of connecting with the sector and New Zealand Inc colleagues to advance New Zealand’s international education offerings to the world. I have also deeply valued being part of the ENZ team – I have been awed by the commitment everyone has to international education.
It has been inspiring to be part of New Zealand Inc’s commitment to double the value of our exports in the next decade. We are working alongside our major export agencies, and collectively working to find solutions.
The Government has also signalled increased focus on Southeast Asia as a key market for New Zealand. Recently I was pleased to join our Minister, Hon Penny Simmonds, when she held bilateral meetings with senior delegations from the Philippines and Viet Nam.
Some of the highlights during my time at the helm have included interacting with scholars at the first ever Manaaki New Zealand Scholarship Conference in May, attending the New Zealand – China Education Forum with China’s Minister of Education His Excellency Dr Huai Jinpeng in June, and receiving the President of India, Honorable Smt. Droupadi Murmu, at our New Zealand International Education Conference (NZIEC) KI TUA in August. It has been wonderful to witness first-hand the transformative power of international education.
I would like to acknowledge and thank everyone in the sector who work so hard to grow international education and its value to New Zealand. As I return to the Board, I am very much looking forward to seeing the sector continue to flourish.
Kei ōu ringaringa te ao.
The world is yours.
Dr Linda Sissons
Acting Chief Executive
Education New Zealand Manapou ki te Ao -
New Zealand to be Country of Honour at China Annual Conference for International Education and China Education Expo 2025
CACIE is the largest international education conference in China connecting professionals, researchers and international education stakeholders. The 2023 Expo hosted 18 national pavilions, attracting 364 institutions from 34 countries and regions with a total of 28,980 visitors, including prospective students. New Zealand has participated in CACIE for 19 consecutive years.
The Expo is scheduled for late October 2025 in Beijing, China.
Michael Zhang, Regional Director Greater China, ENZ said, “Being Country of Honour is not only a privilege, it is a significant opportunity to raise awareness of New Zealand’s education offerings to China and a wide audience, including government leaders and officials, education providers, agents and students.”
The invitation builds on the momentum from high-level education engagements with China in the past two years since the borders reopened, including Premier Li’s visit to New Zealand in June 2024, and two visits to New Zealand by Education Minister Huai Jinpeng in 2023 and 2024.
China is New Zealand’s largest source country of international students accounting for 35 per cent of enrolments in 2023, and a top destination for New Zealanders on the Prime Minister’s Scholarship for Asia.
Zhang said, “Education links are an important part of New Zealand’s relationship with China. Being Country of Honour is an opportunity to support our international education sector to strengthen their links with Chinese counterparts and build new connections. This will help enhance student mobility, academic and research collaboration, and people-to-people links.”
Education New Zealand leads New Zealand’s education engagement with China and supports our providers in-market. This includes managing bilateral education cooperation initiatives such as high-level dialogues, sectoral forums, student mobility channels, national-level education events and research programmes such as the long-standing Tripartite Partnership Programme.
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Around the world in five
Canada
In this policy opinion piece by the Director of the Centre for Refugee Studies at York University, Yvonne Su, she says that predatory learning institutions, not international students, are to blame for rising asylum claims.
Germany
New data from DAAD shows a record number of international students studying in Germany – reaching almost 380,000 last winter.
Hong Kong
Hong Kong will attract more overseas students, especially those from ASEAN and other Belt and Road countries and regions, to study in the city, John Lee, chief executive of China's Hong Kong Special Administrative Region, said while delivering his third policy address Wednesday.
Ireland
Technological University of the Shannon: Midlands Midwest, established in 2021, has expanded into the Middle East while eyeing India as a ‘big growth market’.
Malaysia
Tourism Malaysia has launched a new Edu+ programme, aimed at boosting ‘edutourism’, cultural exchanges and English language study in the country.
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Around the world in five
Canada
A new report by Statistics Canada has revealed international graduates typically earn less than their Canadian peers and are more likely to work in sales and services industries.
Australia
A new study into the perceptions of immigrants and immigration policy preferences led by The Australian National University (ANU) has found that Australians want less migration but also hold “large and often contradictory misperceptions”. At the same time, support for international students remains steady.
Africa
ICEF Monitor has analysed mobility patterns in East Africa, noting the growing emphasis on arrangements and frameworks that are beneficial for both sending and receiving countries.
United Kingdom
A UK public opinion poll has shown support for international students and for maintaining or increasing current numbers, with most voters not viewing students as migrants.
India
India’s University Grants Commission has introduced several higher education reforms over the last four years in keeping with the National Education Policy 2020.
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Country insights at your fingertips
Education New Zealand Manapou ki te Ao (ENZ’s) just launched New Zealand International Education – Country Key Information Dashboard provides a rich resource of insights for sector representatives, education agents and consultants looking for key data about international education in New Zealand in relation to a specific country.
Each country snapshot features insights such as international student enrolment data, including broad field and level of study that students are enrolled in, international student visa data, student experience survey findings, as well as overall goods and services exports between that country and New Zealand.
This beta version of the dashboard is drawn from a range of sources, including valuation data from Statistics New Zealand, visa data from Immigration New Zealand, enrolment data from the Ministry of Education, and ENZ’s international student experience data.
ENZ’s Director Insights, Marie Clark, said that the release of the country dashboard is part of ENZ’s concerted effort to provide the sector with a wider range of useable and accessible intelligence to guide their marketing and promotional efforts.
“For providers visiting a potential market or education agents looking to grow student numbers in New Zealand, the dashboard offers an instant snapshot of all the key sources of information for that country and New Zealand.
“This is a beta version, and as we receive the sector’s feedback, we intend to add more information to it over time,” Marie said.
You can view the beta dashboard on ENZ’s Tableau Public site here.
We welcome your feedback on the dashboard at insights@enz.govt.nz.
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From the CE: Going for growth
Kia ora koutou,
The month of February has seen several important announcements.
Firstly, we received confirmation that the Minister of Education, Hon Erica Stanford, now has responsibility for international education and Education New Zealand.
Minister Stanford is also Minister of Immigration and the Lead Coordination Minister for the Government’s Response to the Royal Commission’s Report into Historical Abuse in State Care and in the Care of Faith-based Institutions. We are looking forward to working closely with our new Minister to advance her priorities for ENZ and international education.
The Government also announced its economic growth plan, Going for Growth: Unlocking New Zealand’s potential. International education is a key plank in the Government’s economic growth agenda and it is one of New Zealand’s major export revenue generating sectors – one that generates jobs, supports the labour market, attracts and retains global talent, and enhances New Zealand’s international relationships. As a sector, international education contributed $3.34 billion in value to the New Zealand economy to the year ending June 2024.
Continuing that theme, economic growth is the focus of the Prime Minister’s visit to Viet Nam this week. Our brand health research has identified Viet Nam as the fastest growing market for awareness of New Zealand as an education destination. International education is a central feature of the mission, which has strong provider representation. I’m looking forward to participating and will be sharing some insights in my next column.
This month we were delighted to welcome Dr Ron Xavier as ENZ’s new Regional Director Greater China and Counsellor Education. Ron joins us from the Ministry of Business, Innovation and Employment where he was the Science and Innovation Counsellor. Ron has worked in China for over six years and has previously been involved in prime ministerial visits and Chinese ministerial visits to New Zealand. I had the pleasure of meeting Ron when I was in China late last year and know he will be a great addition to our team in Beijing.
Whakapau kaha ki te whai i te ao hurihuri
Be strong in pursuing the ever-changing world.
Ngā mihi nui,
Amanda Malu
Chief Executive
Education New Zealand Manapou ki te Ao -
India insights snapshot
Country dashboard – India
In the year ended December 2024 New Zealand exported $398.02 million of education related travel to India and imported $3.9 million, representing a trade balance of $394.12 million and a total trade value of $401.92 million.
Broad field and level of study for Indian students in New Zealand - 2023
Browse the full country dashboards for India and other markets on this link.
International student enrolments from India
Between January and August 2024, overall international student enrolments from India grew 34% to 10,640 from 7,930 enrolments in the full year period for 2023. Enrolments for universities grew around 64%, private training establishment enrolments grew 36% and Te Pūkenga enrolments from India grew 15% over the same period.
86% of Indian students in New Zealand rate overall experience positively
Indian students are thriving in New Zealand. The New Zealand International Student Experience Survey 2024 reveals that 86% of Indian students rated their overall experience in New Zealand positively.
From high-quality education and a warm, welcoming environment to strong community connections, these insights reflect New Zealand’s continued commitment to delivering a world-class, student-centred experience. -
We want to hear from you!
This survey is important to gauge ENZ’s performance and importantly, hear from New Zealand international education providers on how we’re doing, what services you value and what you’d like to see more of.
Your feedback last year highlighted the value of ENZ’s branding and promotional work and offshore connections, and you wanted more data and insights to assist planning.
Since the launch of Learn New Every Day, our marketing campaign, and through optimising our media spend, we have driven significantly improved reach of New Zealand’s position as an education destination and engagement through content and connection.
Importantly, focus lies in building awareness, reputation and quality associations and ahead, we will be connecting with you to establish more effective partnership ways to amplify our joint promotional work.
ENZ underwent an organisational change process early in the new year, with the creation of the International & Sector Engagement team, which has a stronger focus on international services, with the aim of ensuring a seamless flow of market and sector intelligence to support sustainable growth in New Zealand’s international education sector.
We have held online sessions with deep dives into enrolment information, brand health and student experience to help you understand the work that ENZ does to assist your planning. We have more data and insights sessions planned in the year ahead and the survey is your opportunity to signal what else we can do to support your work.
A survey link will be sent to providers in the coming weeks. We look forward to hearing your thoughts to enable us to improve our support to the New Zealand international education sector.
Thank you in advance for your participation.
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Thinking regionally, acting globally, at ANZA
Education New Zealand (ENZ) extended its presence this year by creating a New Zealand pavilion, featuring 11 regional international education organisations hosted by regional representatives. The Immigration New Zealand team, lead by Celia Coombes, joined the pavilion along with the ENZ team.
In addition to the pavilion, ENZ organised additional wrap-around events to both create a spirit of collaboration amongst the regional representatives, and maximise the networking with agents, New Zealand education providers and the team from ICEF.
ENZ’s Regional Project Managers, Jo Keane and Sarah Gauthier, believe the regional approach boosted the profile of New Zealand education as a whole, with Sarah commenting, “Each New Zealand region has its own distinctive characteristics and it’s important to raise awareness of these to agents so they can, in turn, promote them to international students.
“ANZA was a great forum to showcase the diversity of our study options and the regional learning, living and working opportunities, and share the New Zealand Story with our agent audience” said Greg Scott, Programme Manager for the Regional Partnership Programme.
This year’s innovative approach to ANZA was regarded as a great success by the regional representatives, with Learning Hawke’s Bay’s Business Development Manager, Stephanie Kennard, commenting, “The Pavilion made a huge impact and was a talking point amongst many of the agents. The stand, the ENZ presentation on the Wednesday afternoon and the networking event on Friday night were all brilliant!”
Susanna Leisten, an ANZA attendee from Thames High School, says, “I felt so proud to be a Kiwi and am very grateful and appreciative of all your efforts and really enjoyed the ENZ Friday evening networking event. I have made some very useful contacts and am positive that the event you hosted made a big difference.”
“We think that these types of collaborative platforms are essential – to strengthen the New Zealand education story with regional input and opportunities. We hope to do more of this in the future,” said Greg Scott.
ENZ is now considering ways to incorporate regional international education organisations into other events and activities, demonstrating so effectively the learning, living and working opportunities for international students across all of New Zealand.
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Confidence in Christchurch
Murray Strong, Chair of the Canterbury Leadership Accord, joined Christchurch Educated Chair, Mike Hadley, in opening the day with a reminder of the Strategy vision and 2025 targets to lift student enrolments to 25,000 and economic value to $937 million. Murray noted that good progress is being made in a range of product and market development projects.
The Chief Executive of the Canterbury Employers Chamber of Commerce, Peter Townsend, indicated that, with $100 million additional investment each week, the Christchurch rebuild will maintain its momentum for some time to come. Drawing on material produced by the Canterbury Earthquake Recovery Authority, Peter emphasised the bright future for the city as a place to learn, live and work.
Peter noted that; “The future of this region depends on the way we apply technology to our natural capital on a platform of product and service integrity”.
He challenged our industry to ensure that “service integrity” is central to all we provide for our customers.
Carl Everett, International Director, Christchurch Boys’ High School, commented; “There was a lot of talk about innovation, being flexible and thinking of new ways to approach the market, and then sharing all of that information together – especially here in Christchurch, where we are particularly good at sharing.”
Deanne Gath, International Director, Kaiapoi High School, particularly liked the definition of collaboration suggested by keynote speaker, Education Consultant, Chris Clay; “I like the idea that collaboration is working together to an end goal, but not necessary all doing the same thing. It’s about not putting all our eggs in one basket, but trialling different things to see what works – with the end goal being that we all want to increase international student numbers in the Canterbury region,” she said.
The Conference was closed by Christchurch City Councillor Jimmy Chen, representing Mayor Lianne Dalziel, who emphasised the contribution of international education to the region and the commitment of local government to support future growth aspirations.
Above: Conference attendees
