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Getting ready to celebrate 25 years
2016 celebrates 25 years of New Zealand International Education conferences being held. During the conference, we’ll be celebrating some of the highlights of our industry’s journey.
If you’re joining us in Auckland, make sure you check out the history display in the exhibition hall. We traverse a handful of key highlights as the industry has developed and evolved over the past 25+ years.
If you’re not able to join us in Auckland, you can follow the conversation on Twitter at #nziec and on Weibo at #2016新西兰国际教育年会NZIEC#.
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Here, Richard Smith, founding director of Auckland Institute of Studies (AIS), reflects on his time in the industry, outlining how AIS has evolved over the years.
Blazing a trail over 25 years ago
Richard Smith talks about his experience in the international education industry.“In the late 1980s, I was involved in business between New Zealand and China in both the public and private sectors, and regularly received enquiries about education in New Zealand.
So in 1990, my two business partners and I set up AIS. We were based in the Downtown Centre, Auckland, initially as an English language school, starting with a single class of international students. In our second year, we added business studies, then travel and tourism courses, and appointed marketing officers for Japan and China. AIS quickly grew to more than 200 students.
The entire roll of AIS could fit in one room back in 1991.
In the first five years, we worked seven days a week, putting in huge hours. I was on the business development and admin side, doing everything from paying staff, processing student applications, and signing up agent representatives.
In 1992, we brought in new business partners from Taiwan and Japan, and bought the old St Helens maternity hospital, set on 10 acres in Mount Albert. It had been empty for two years and was very rundown. Moving from the city to the suburbs was a good move as it allowed for expansion. Being in a residential area meant easy access to homestays for students. We also converted the old nursing home into student accommodation. In 1993, the doors of the new campus opened after a year of refurbishment.
AIS was reborn at the old St Helen’s maternity hospital.
The following year we launched our first degree, the Bachelor of International Business, becoming the first private business school at degree level in New Zealand. In 1995, we started delivering an MBA programme. Then in 2002, we opened our second campus, the Asquith Campus, where we developed new degree programmes in tourism, hospitality and information technology.
Over the years, more than 20,000 students have studied at AIS. Today, we cater for around 1,500 students from all around the world.
Looking back, we were like trailblazers really, starting from scratch alongside other new organisations like New Zealand Qualifications Authority and New Zealand Education International Ltd, and putting in the hard yards. In 2015, we celebrated our 25th anniversary.”
AIS students celebrate graduation, 1993.
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Around the world in five
BRAZIL
More students keener to study abroad
Brazil’s study abroad market skyrocketed in 2016, increasing by 14 percent, with more than 247,000 Brazilian students studying abroad. The Brazilian Educational and Language Travel Association released a new survey that shows Brazil’s average-stay study abroad programmes increased between 2015 and 2016.
CHINA
China announces new push for elite university status
China has selected 42 universities for a new project that seeks to have all participating institutions ranked as “world class” by 2050. The project aims to strengthen the capacity, quality, and international standing of the selected universities by 2050.
CANADA
Northern British Columbia launches new study campaign
‘A world-class education with a small town welcome’ is one of the taglines from Northern British Columbia, which has launched a targeted marketing campaign to promote the region's post-secondary education and boost slowing international enrolments.
US
US business schools see decline in international applications
Political climate and anti-immigration policies in US are blamed as UK and Canada report an increase in applications, while US business schools see a decline in international applications.
GLOBAL
IIE: Study abroad impacts employability skills
Study abroad has a beneficial impact on employability after graduation, according to a report by IIE. The research found that studying abroad has an overall positive impact on the development of a wide range of job skills and has a long-term impact on career progression and promotion.
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Make the most of international student success stories
Richard Kyle, ENZ’s Industry Development Manager, said these stories are valuable assets for schools and should not be overlooked for marketing campaigns.
“Proof points are truly valuable assets for schools, and personalised ones such as student success stories are gold when working with agents and families who are considering study destinations,” he said.
“These success stories promote your school as well as the quality of New Zealand’s education in general, including the qualifications on offer such as NCEA.”
Here are just a few examples of international students succeeding in New Zealand:
Craighead Diocesan School, Timaru: Thirada (Yaya) Channawichote from Thailand is a talented artist and graphic designer and was awarded a New Zealand Scholarship in Design and Visual Communication. She received endorsements all through her NCEA studies, and was recently awarded scholarships to study Painting in the US at MICA University.
Pukekohe Christian School: Ren Monn Lee from Malaysia achieved a Top Achievement Award at the recent International Cambridge Awards Ceremony. Ren Monn received the top mark of any student in New Zealand in the June AS Geography exam, having completed the year-long course in just six months.
Marlborough Girls’ College: Minji Kim from South Korea gained Excellence at NCEA Level 2 and has been selected as the International Prefect for the school for 2017. Minji is now focussed on gaining excellence again in Year 13.
James Hargest College: Kawinwit Kittpalawattanapol was awarded a Scholarship in English and Tadsapon Wiwitawan was awarded a Scholarship in Photography (both students hail from Thailand).
Cambridge High School: International student Charles Zha was awarded in Mathematics with Calculus and received the highest number of NCEA Level 2 excellence credits in Year 12 at the school.
Congratulations to all students for their achievements, and we look forward to hearing many more success stories in 2017.
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Wellington celebrates international students
The winners, who came from both secondary and tertiary level, included an award-winning documentary filmmaker, a star kapa haka performer, a co-founder of the New Zealand International Students Association and students excelling in rugby, basketball and rowing.
They were selected from the following categories: academic excellence, alumni, arts and culture, community engagement, leadership and sport. Each winner received a trophy, certificate and tickets to a Wellington experience.
WREDA’s Talent, Skills and Education Manager Brook Pannell said the students’ achievements reflected extremely well on the individuals but were also a great reflection of the wider Wellington region.
"It not only speaks volumes about the students’ abilities and work ethics but also about the quality of education and mentorship they are receiving in Wellington,” he said.
At the ceremony, guests were treated to a musical performance by local international student Sojeong Kim, a violin soloist from Wellington East Girls College, as well as a rousing performance from South Wellington Intermediate School’s Kapa Haka group. Well-known playwright and actor Jacob Rajan MNZM was guest speaker.
Kapa Haka group from South Wellington Intermediate School.
Award Winners:
Academic excellence
- Vineet Kaur, Whitireia (India)
- Yucen (Ethan) Wu, Wellington High School (China)
Alumni category
- Siang Lim, Victoria University of Wellington (Malaysia)
- Yorke Yu, WelTec (China)
Arts and culture
- Yuki Sugito, Wainuiomata High School (Japan)
- Maja Zonjic, Victoria University of Wellington (Croatia, Canada)
Community engagement
- Anis Emalin Madihah Mohd Nadzri, Victoria University (Malaysia)
- Khang Phan, Massey University (Vietnam)
Leadership
- Dahee Sohn, Victoria University of Wellington (Korea)
- Ravethi (Rae) Jeyakumar, Victoria University of Wellington (Singapore)
Sports
- Sam Walsh, Scots College (USA)
- Amber Jiang, Queen Margaret College (China)
Click here for full details of the winners.
The awards were developed as part of WREDA’s Wellington International Student Growth Programme (WISGP), which has a goal of doubling the number of international students arriving in Wellington by 2025.
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ChristchurchNZ to launch this year
Christchurch Educated is one of the agencies that will merge into ChristchurchNZ.
Bree Loverich, Programme Manager for Christchurch Educated, said the new single agency will provide better opportunities for the international education industry to create a globally connected region, providing enhanced student opportunities and outcomes with enduring benefits for the community.
“Over the next 15 years, Canterbury is expecting big changes to the world of work, losing more than 70,000 workers as baby boomers move into retirement, while technological disruption will massively impact our economy.
“ChristchurchNZ is aware that the city is going to need a great deal of smart and skilled people to continue to drive the economic development already underway. One of the best ways to do this is via a joined-up approach to maximise opportunities,” said Bree.
ChristchurchNZ brings together Christchurch & Canterbury Tourism (CCT), the Convention Bureau, Canterbury Development Corporation (CDC), Christchurch Educated, and the Christchurch City Council’s Major Events team. Together, their purpose is to ‘support prosperity, opportunity and a great quality of life in Christchurch and Canterbury’.
This will be achieved by:
- developing a positive city profile and promoting the city to residents, national and international audiences
- attracting visitors, migrants, students, new business and investment through integrated marketing, major events and conferences
- ensuring the business environment supports successful and sustainable enterprise and encourages creativity and innovation.
Bree said one example of collaboration already underway is the Canterbury Job Ready Programme, designed and delivered by economic development, regional Chambers of Commerce, NZ Trade and Enterprise and the regional international education team.
In collaboration with ChristchurchNZ Major Events, next year’s International Student Welcome will run as the opening event of the city’s Lantern Festival.
“ChristchurchNZ will continue to look for synergies to work smarter as a region to result in greater attraction, but also retention of international students who benefit from being here and in turn benefit the region,” said Bree.
ChristchurchNZ will be located in the new BNZ Centre, Cashel Mall once the premises are completed in July or August.
Until the merger process is completed later in the year, many of these organisations will continue to deliver to their existing business plans. All permanent employees will then move to ChristchurchNZ, so all staff relationships and contacts will continue as normal.
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Around the world in five
MALAYSIA
Job competition spurs demand for graduate degrees
The Malaysian economy is in transition, resulting in an uneven employment demand across business sectors and increasing job competition among new university graduates. Recent graduates in the country are, in turn, opting to pursue postgraduate studies in greater numbers.
UK
Teaching Excellence Framework rankings attract international students
Teaching Excellence Framework (TEF) rankings in the UK are driving a “noticeable increase” in international students’ interest in Gold rated institutions, particularly for students from India.
JAPAN
Universities in Japan and Cuba cement ties
Japan's Kyoto University of Foreign Studies and the University of Havana in Cuba have signed a five-year agreement which will provide greater exchange opportunities for students and professors, as well as helping to “deepen bilateral cooperation in the teaching of Japanese and Spanish”.
CANADA
Canada tops student perceptions in IDP research
Canada has gained in favourable perceptions as a study destination this year, according to international student research by IDP Education. While Canada topped four of the five indicators in the survey, New Zealand was joint first with Canada on the perception of visa requirements.
IRELAND
Ireland launches new fund for international university partnerships
Ireland has introduced a new €500,000 fund to support activities between Irish higher education providers and institutions abroad. The programme aims to stimulate new collaborations in joint programmes, curricula development, student exchange programmes, and joint research activity.
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Introducing ENZ’s new Board member, Victoria Spackman
Victoria is Chief Executive, Director and co-owner of the screen and visitor experience company, the Gibson Group. You can read Victoria’s bio here but E-News put a few questions her way when she was in the office last week.
How did you come to know about the world of international education?
I worked with Education New Zealand on a Mandarin language TV series called Dragons in a Distant Land, which was all about Chinese students studying in New Zealand. The series was launched by the Prime Minister in Beijing in April 2013 during the celebrations of the 40-year relationship between China and New Zealand, and screened on several TV channels around China.
What interests you about the sector?
I am particularly interested in the fact that there are so many advantages to be had from a well-functioning international education system – advantages to the students visiting NZ, to the NZ students they learn with, to the schools and other providers, and to the wider economies in both NZ and, potentially, in the country that the student is from. The strong personal and professional connections that are made through international education can help fuel lifelong relationships and opportunities.
What excites you most about your appointment to the Board?
I’m looking forward to the opportunity to help the sector grow and help New Zealand take full advantage of its strong international educational reputation.
What challenges do you expect to face?
New Zealand is not the only country competing for international students and we are not the best resourced or the most famous. So we have to differentiate ourselves and help what New Zealand has to offer stand out. My personal challenges will include understanding the complex ecology of the sector as quickly as I can so I can make a full contribution.
What parts of your study/work/life experience do you think is most relevant to your role on the Board?
I started my school life in the UK and, although I don’t think about it much, I expect that it has impacted on the person I am very much. The company I own has pushed into several new export markets in recent years, including China, the US and Denmark. The experience of persisting to reach those goals has taught me a lot about exporting and doing so in challenging markets. I hope that that experience, as well as my broader experience, can help me be of the most assistance to the organisation and the sector.
As well as announcing Victoria’s appointment on 9 July, Tertiary Education, Skills and Employment Minister Steven Joyce also announced the reappointment of Board Chair Charles Finny for an eighteen-month term, and Board members Philip Broughton, Richard Leggat and John Morris for three-year terms.
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SIEBA membership grows to over 300 schools
Throughout 2017, SIEBA held 29 professional development workshops around the country for approximately 430 attendees, ranging from principals to international directors and homestay co-ordinators.
Jennifer Kirkham, SIEBA’s Professional Learning & Development Operations Manager, said the high level of interest in SIEBA’s professional development programme reflects the growing interest in a strategic approach to international education.
“Through these events, attendees learned about Code interpretation, good business practices and management skills, and had the opportunity to talk to each other, share their concerns, questions and best practices.
“We also hosted seminars on strategic planning where we encouraged schools to use their business plans for goal setting and self-review as a means to protect and grow their international business.”
As well as supporting education professionals, SIEBA also introduced information mornings for onshore agents. More than 60 agents attended the sessions in Auckland and Christchurch, and were appreciative of the opportunity.
“We informed agents of new responsibilities for schools as a result of the new Code, and the implications for agents in order to help agents and schools to work effectively together and manage risks to both of their businesses.”
John van der Zwan, SIEBA’s Executive Director, said the key event this past year was the SIEBA Hui, which saw participation from 120 international directors and principals, and was a wonderful opportunity for collegial sharing and future thinking on how to grow the sector.
“Most of the presenters were international directors from within the sector. As well as it being a great professional learning opportunity, it was a chance to get together and celebrate our sector and the people within it.”
John said SIEBA is already looking ahead to 2018, with more workshops and seminars lined up as well as another hui.
“The Second SIEBA Hui will take place in May at Te Papa in Wellington, and we have some exciting industry speakers lined up who will share their insights and expertise.”
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New code for student care established
You are invited to contribute to the development of guidelines that will accompany the new Code.
Launched by Minister Joyce on 10 March, the new Code better reflects the outcomes expected by students and their families, and the high standards of student support that our industry seeks to maintain.
Find out more about the Code and the new contract disputes resolution scheme on the Ministry of Education’s website here.
As the administrator of the Code, NZQA is inviting our industry to contribute to the development of guidelines to help providers understand, in practical terms, what being a Code signatory involves and offer best-practice examples of pastoral care of international students.
Ensure your voice is heard as NZQA drafts these guidelines. As an industry we want to have a high bar of expected practice when it comes to the pastoral care of students. The guidelines should demonstrate examples of what good practice looks like and what, as an industry, you see as the minimum that should be expected.
The Ministry of Education, along with NZQA and Education New Zealand would like to acknowledge the important contribution many of you made to the development of the new Code by sharing your ideas and suggestions throughout the consultation process. It is through this sort of industry participation and commitment that New Zealand continues to be at the forefront of best practice in international student care.
We encourage you to take part in developing the guidelines.
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International education growth – 376k investment
Successful International Education Growth Fund (IEGF) recipients include Tai Poutini Polytechnic, who will develop of a range of study tour programmes for tourism professionals in China, and the University of Otago, who are developing ecology and sustainability papers for students studying the tropical ecosystems of East Malaysia.
Two projects are focused on delivering masters qualifications offshore, while others relate to new products and programmes, marketing initiatives and exploring new channels to market.
Educational publishers BIOZONE International and Kiwa Digital received co-funding to boost exports of digital learning resources. BIOZONE International are developing a digital platform for their high school biology resources and Kiwa Digital will be establishing a new distribution channel in North American market for their experiential digital books.
The successful recipients are primarily focused on China and the US markets and includes universities, polytechnics, schools, private training providers, and the education technology sector.
Education providers and businesses can apply for matched funding up to $50,000 from the International Education Growth Fund, which is administered by Education New Zealand. In this latest round, 29 applications were received.
