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Around the world in five
EUROPE
32% of CEOs study abroad, according to research
A study has found that a third of the most prominent executives in the business world benefited from international education, spending at least one semester of their university-level education overseas.
INDIA
What India’s student exodus means
A report has found that 55 percent of the 8,500 Indian parents surveyed were considering overseas universities for their children, citing international work experience and learning foreign languages as the reason.
INDONESIA
Young Indonesians are highly motivated to study abroad
An AFS survey found that 81% of 13 to 18-year-old Indonesians have considered study abroad, with personal safety and affordability being important factors. Indonesia is the fourth most-populous country in the world, and half its citizens are under the age of 30.
CHINA
More international students return home for economic confidence
More than 70 percent of Chinese international students choose to return home for work after studying abroad. Confidence in the country's economy was cited as the main reason for their return.
SINGAPORE
The story of how Singapore became a research nation
Singapore has made great strides in higher education with the quality of its research, which has also seen the rise of its research universities in global rankings.
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Letter from the CE: We look forward to a busy 2018
The Government is determined to take careful, well-informed steps that will underpin the long-term sustainability of the international education sector and the highly valuable contribution it makes to New Zealand.
It is important to note that existing settings apply. As in this statement on Immigration New Zealand’s website, there have been no changes to immigration rules to date, and INZ continues to process student visas and post-study work visas as usual. Under changes introduced over the last 18 months, there is already a big correction underway in international education, with a focus on quality at all levels.
Education New Zealand looks forward to another busy year in 2018, working with students, providers and fellow government agencies on a strong future for international education in New Zealand.
In the meantime, enjoy the holiday season.
Grant McPherson
Chief Executive, Education New Zealand
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A Brazil market update
This trend is mirrored here in New Zealand which has experienced growth from Brazil in all sectors over the last three years.
In the following market update, ENZ’s Senior Market Development Manager, Ana Azevedo, and International Market Manager, Julian Ashby, talk about recent initiatives that shine a positive light on the Brazilian market.
Internationalising postgraduate departments
The opening of the Academic Cooperation Seminar. Seated from left: Professor Jose Alexander Araujo, CAPES, Professor Hernan Chaimovich, FAPESP, ENZ’s Ana Azevedo and Caroline Bilkey, New Zealand Ambassador. At the lecturn is emcee Mr Pedro Marchi, former director of LAE in Brazil.
Following the recent hugely successful Latin American roadshow, ENZ hosted an Academic Cooperation Seminar – New Zealand & Brazil last month in Sao Paulo to promote collaboration between New Zealand and Brazilian universities.
Five of the eight New Zealand universities attended, sending nine senior academics to the event. From the Brazilian side, 17 universities were represented by 38 academics and international staff.
Ana said the aim of the forum was to capitalise on the recent announcement by the Brazilian Federal Agency for Support and Evaluation of Graduate Education (their acronym is CAPES – which it should be noted is not the same as New Zealand’s CAPEs), which has established a programme to help internationalise Brazilian universities. The Program for Internationalisation of Brazilian Postgraduate Programs (BPP) is a successor to the earlier undergraduate programme known as ‘Science without Borders’.
Professor Caroline Daley of University of Auckland
CAPES is investing USD$350 million over the next four years to internationalise the universities’ postgraduate departments. Up to 40 Brazilian universities will be selected by CAPES to participate and proposals involving international partners are due in May.
For the next four years, this initiative will be the focus of the Brazilian universities.
From left: Professor Roberta Campos, Federal University of Rio de Janeiro (UFRJ - COPPEAD) and Professor Suzane Strehlau, School of Advertising and Marketing, ESPM.
The New Zealand Ambassador to Brazil, Caroline Bilkey, attended the forum as did representatives of FAPESP, the São Paulo Research Foundation.
“Successful proposals could greatly enhance New Zealand’s engagement with the region,” said Ana.
Ana acknowledged the support of the Ministry of Foreign Affairs and Trade in contributing funding and logistical support to ensure the New Zealand academics could travel to Brazilian universities after the event to solidify partnerships.
Future Proof campaign shows high digital demand
Interest from Brazilian students in New Zealand can be further seen through the results of the Future Proof campaign that is running on multiple ENZ channels.
Brazil currently has the second most active users globally from the campaign with more than 10,000 views to the Study in New Zealand website and 1,000 referrals to New Zealand institutions’ websites.
“This demonstrates that whilst the Brazilian audience is generally very happy to view content, they are also engaging with the message to a higher extent than normal,” said Julian.
“The more we learn about Brazilian students from campaigns like this the more we can actively target those most receptive to our messages,” he said.
Activating media in Brazil
At the start of April, ENZ hosted two senior (rival) journalists from two of Brazil’s most influential media outlets, Exame and Folha de Sao Paulo, on a one-week trip through New Zealand.
The journalists sought to answer two key questions:
1. How had New Zealand become the #1 ranked country in the world for preparing students for the future?
2. How had New Zealand made international education such an important industry?
Julian noted the trip therefore provided an opportunity to highlight key messages to the Brazilian market.
“The journalists visited and interviewed teachers, principals, students (both New Zealand and Brazilian), officials and lecturers across the state education system and the results have been very pleasing,” he said
Some of the key observations about New Zealand’s education system from Fabio Takahashi of Folha de Sao Paulo were:
Ask three before me
Children are encouraged to ask their peers for help before approaching the teacher, the net effect of which frees teachers up for dedicated one-on-one time with students and demonstrates to students that teachers aren’t the only holders of knowledge.Learning & teaching same word in Maori (Ako)
A common refrain from schools is that students aren’t there to be taught but to learn, and that teachers foster this from day one. Fabio latched onto the Maori word that symbolises this – Ako.Schools as staging grounds for tertiary study
High schools provide a high level of autonomy to students in picking their own career path and mirrors tertiary study (choose courses, get credit). This is unheard of in Brazil.Freedom vs pets
One of the most powerful interviews conducted was with a year 13 Brazilian student, who started off stating that NZ teachers were authoritarian and cold compared to the more ‘huggy’ first-name-basis Brazilian teachers. However, as the student talked, he began to reflect on how much independence and responsibility he had in New Zealand bringing him to the realisation that his life in Brazil was like that of a pet…his parents fed him, housed him, ran him around, made all his choices for him, while in New Zealand he was free to go where he liked if he could figure out how to get there and how to pay for it. You could see the pride he took in this epiphany that he was actually free and capable of making life choices.Toddlers with tools
As you’ll see from the photo in the published article above, the other thing that impressed Fabio was the 4-year-olds armed with real saws and hammers!The answer then for how we do it was revealed through every level of the education system. Children are encouraged to be active learners and this is achieved through a national curriculum that allows flexibility for each community to adapt aspects of education to their own surroundings.
Fabio produced a full-page article in the largest national newspaper in Brazil that fully articulates why New Zealand is the #1 country in the world for preparing students for the future.
Articles published to date include: “A paradise for learning”, “How teens build successful New Zealand businesses”, “These two MBAs in NZ have 100% employability”, “Brazilian lecturer and PhD student create start-ups in NZ”.
The reach of Exame’s online readership is in the 20 million range whilst the print edition of Folha De Sao Paulo enjoys 300,000 subscribers.
For comments or questions on this report, please contact Ana ana.azevedo@enz.govt.nz (Brasila-based) or Julian julian.ashby@enz.govt.nz (Wellington-based).
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ENZ’s Connect seminar series returns in 2018
The seminars will be hosted by ENZ Chief Executive Grant McPherson and General Manager Industry Development Greg Scott.
ENZ is planning to use this face-to-face time to listen to industry partners and participants will be encouraged to share insights throughout each seminar.
“We want to offer practical support to our industry," Mr McPherson said.
“To help us achieve this, it would be valuable to hear about your experiences. For example, what are the biggest challenges you face? Where do you see opportunity? How can ENZ better assist the international education industry from your perspective?”
Attendees will also receive an update on ENZ’s strategic direction and current priorities. What these insights mean for industry and how ENZ’s work can be leveraged will also be discussed.
“ENZ looks to do the longer term strategic thinking to help provide real intelligence and direction for New Zealand’s international education industry,” said Mr McPherson.
The series will involve seven workshops in six New Zealand cities. The seminars are open to all international education professionals. They will be particularly valuable for leaders and international staff from:
DATE
CITY
VENUE
TIME
Thursday 14 June
Christchurch
TAIT
0900 - 1130
Friday 15 June
Dunedin
Dunedin Public Art Gallery
1300 - 1530
Monday 18 June
Hamilton
Claudelands Arena
0900 - 1130
Tuesday 19 June
Wellington
Te Wharewaka o Poneke
0900 - 1130
Wednesday 20 June
Palmerston North
Massey University:
Sport and Rugby Institute1300 - 1530
Thursday 21 June
Auckland
Cliftons
0900 - 1130
Thursday 21 June
Auckland
Cliftons
1300 - 1530
Registration details can be found here. Light refreshments will be served.
Please note: This event is for representatives from New Zealand education institutions and Education Technology Businesses only.
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International students get work ready in Welly
Several times a year, Wellington Regional Economic Development Agency (WREDA) offers a free Work Ready in Wellington programme to help prepare international students and graduates for work in New Zealand.
Since 2016, some 600 students have completed the course, which covers CV preparation, job search strategies, interview techniques, employee rights and more. Specialist tutors teach a range of topics such as the importance of communicating in the New Zealand workplace including small talk.
WREDA’s Talent, Skills and Education Manager Brook Pannell said the programme gives international students a clear picture of what is appropriate in the Kiwi workforce.
“That sounds intuitive to New Zealanders but there are a wide range of norms in business behaviour and expectations around the world. We want to show students the Kiwi way to kickstart their careers in Wellington,” he said.
Course coordinator Nicky Riddiford said engaging in small talk in a new workplace is an important element of fitting in.
“It’s important to engage in small talk but it is often more challenging for newcomers because they are not sure which topics are suitable, and who they should do small talk with,” she said.
Chinese international student Allen (Feng) Zhu graduated from Massey University before completing a Work Ready course in 2017. He then worked as an intern at WREDA’s head office for a month before starting his current role at the Ministry of Health.
“Being able to quickly fit into a new workplace is something employers look for and having the confidence to chat with colleagues about everyday things is important.
“Small talk was a good thing to learn about as part of the Work Ready programme.”
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ENZ connects with industry
Led by ENZ, Connect attracted 250 participants to seven sessions around the country to discuss the key strategic priorities for the sector over the coming year.
Hosted by ENZ Chief Executive, Grant McPherson, and General Manager Industry Development, Greg Scott, the series covered what’s happening globally and nationally in international education and ENZ’s strategic direction for the year.
“Part of ENZ’s role is to be a thought leader for international education, and it’s important we take the time to discuss the future direction of the industry for New Zealand within the global context,” said Grant.
Greg added that the series was an important opportunity for government agencies to hear from industry.
“Working collaboratively with the sector is vital to the success of international education in New Zealand,” said Greg.
“The most valuable part of these sessions is for us at ENZ to hear from the sector about challenges they are currently facing, and any opportunities and questions they wish to raise.”
The sessions included consultation with ENZ and the Ministry of Education on the draft International Education Strategy. Immigration New Zealand attended each session to discuss the proposed changes to post-study work rights. NZQA representatives also attended some sessions.
Participants said they valued the chance to have free and frank discussions with industry colleagues and government, and are keen for similar opportunities in the future.
A presentation by Grant was recorded and will be available online for industry representatives to view. Keep an eye out in E-News for when this is uploaded.
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NZIEC 2018 nearing capacity
New Zealand International Education Conference and Expo (NZIEC) are selling like hotcakes and a sell-out crowd is expected.
We also have a broad array of partners joining us for this year’s event.
ENZ is pleased to announce that Southern Cross Travel Insurance and Vodafone New Zealand / OKNZ will be joining NZIEC as our Premium Partners.
Vodafone is offering connectivity packages for international students that includes bonus data and calling offers as well as a greeting and translation service.
Meanwhile, Southern Cross Travel Insurance will showcase its affordable travel insurance options for international students and their families, including for students moving into the local workforce.
Other partners joining us at conference are:
- IDP IELTS Australia offers IELTS testing in New Zealand and around the world. IDP has more than 80 offices in over 25 countries to assist the placement of international students in education institutions.
- QS Intelligence Unit appears at NZIEC to showcase its expertise as a trusted source of global higher education intelligence to inform institutional decision-making. QS provides high-quality intelligence, distinctive evaluation tools and transformational insight.
“We thank our Premium Partners and Partners for their support of our industry’s annual hui,” says Grant McPherson, ENZ Chief Executive.
“We encourage conference delegates to connect with them in the Expo Hall during conference.”
Be sure to book your accommodation and confirm your registration today at www.nziec.co.nz
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ENZ refreshes Recognised Agency programme
Following extensive review, ENZ has made key changes to its Recognised Agency programme.
On a yearly basis, educations agencies will need to meet core requirements to gain or retain Recognised Agency status, including meeting a points target and minimum visa approval rate.
“This aims to give confidence to stakeholders that Recognised Agencies are successfully, and consistently placing international students with New Zealand education providers,” said Dan.
“Furthermore, the annual renewal process will ensure that the Recognised Agency information listed on the Study in New Zealand website is up-to-date and providers useful information to students, parents and education providers who are seeking to engage with an education agent.”
The changes to ENZRA broadly align with the objectives of the International Education Strategy, and contribute to the attraction of high-value students through ongoing support of quality education agencies.
“Education agencies play an important role in assisting international students. By engaging more closely with high-quality agencies, we hope to help enrich the student experience by ensuring they are provided with comprehensive, accurate and factual advice regarding studying and living in New Zealand.
The new ENZRA programme will be live from 1 November 2018.
Further information can be found here.
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Keynote speakers inspire at NZIEC
That was the theme of the 27th New Zealand International Education Conference, held in Wellington on 9-10 August.
Three keynote speakers gave inspirational addresses to packed audiences at Te Papa.
Making a global impact
Yoseph Ayele, chief executive of the Edmund Hillary Foundation, kickstarted the conference by exploring how to make a global impact from New Zealand.
He gave four practical tips for bringing global citizenship into international education:
1. Create experiences, rather than content.
2. Learn to learn. Create an environment where everyone in your organisation is able to see themselves from other people’s perspectives.
3. Teach your values. Rather than focusing on practical skills, teach students key values such as manaakitanga or innovation.
4. Invest in diversity. Think about attracting students who may not be able to afford to study here, but who would greatly benefit from a New Zealand education and would want to give back.
Understanding online behaviour
Dr Shanton Chang, from the University of Melbourne, shared his knowledge of the online behaviour of students moving between countries.
His insights included:
- Providing the right information at the right time to students is crucial.
- Digital literacy is patchy and often limited to Google searches – even for ‘digital natives’. Don’t assume students will find the information you put online.
- The layout and visual cues of websites often vary between cultures. Even downloading lecture notes can be a struggle for international students. If you want them to use your website, show them how.
- Most of us have 7-10 websites we visit frequently. International students may continue to visit their favourite sites from home more than any other sites, particularly if they’re feeling isolated.
“Put it online and they will come? That is nonsense,” says Dr Chung. “We need to unpack that myth and engage properly.”
Developing partnerships
Anna Curzon, chief partner officer at cloud accounting software company Xero, gave advice on developing partnerships to become more globally successful.
She challenged the audience to ask themselves five important questions:
- What is your purpose?
- What are you awesome at?
- What are the experiences in your value chain that will achieve your purpose?
- Do you need to build, buy or partner?
- If you need to partner, do you have the right people and culture to grow the relationship?
In his address to the conference, Education Minister Hon Chris Hipkins described global citizens as people who can “study, work and live across cultural and national boundaries”.
For those of us educating the next generation of global citizens, the three areas covered by the key speakers are important elements to consider as we continue to connect New Zealand to the world.
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New Future Proof campaign to showcase Kiwi teachers
The eight-week Future Proof campaign earlier this year achieved incredible results, including reaching over 33 million potential international students and achieving more than 14 million social media engagements.
To continue the conversation, ENZ will evolve the campaign to focus on the role that high-quality teachers play in New Zealand’s ranking as best in the world for educating students for the future. We will share inspiring stories about our teaching talent with the world through videos and other web content.
Patrick Holden, ENZ’s Digital Media Project Manager, says the upcoming campaign aims to raise awareness of the quality of our education, which research suggests isn’t fully appreciated in many of our markets.
“In line with the newly-launched International Education Strategy 2018 – 2030, we’re aiming to reach students interested in studying high-value programmes in New Zealand by showcasing the world-leading Kiwi teachers and academics that will be available to them.
“This second Future Proof campaign will run across October – November which is a key decision-making period for international students.”
Students who engage with the campaign will be “nurtured through” to My StudyNZ to connect with New Zealand institutions and agents. Institutions can make sure they’re getting the most out of this recruitment opportunity by updating their profile on the Study in New Zealand website.
“We’ll be putting a briefing pack together to help institutions leverage the campaign in their own recruitment activities. Keep an eye on future editions of E-News for this and further updates,” said Patrick.
Share your story
Do you have a great story idea about a world-leading academic or inspiring teacher? If so, please email philippa.brown@enz.govt.nz and tell us why you think they’d be perfect for this campaign.
