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Enrolments on the rise
“These are exciting times for our international education industry – a 12 percent increase in enrolments means just over 10,000 more students from all around the globe have come to New Zealand for a world-class education,” says John Goulter, Acting Chief Executive, Education New Zealand.
“International education is vital to strengthening New Zealand’s economic and social links with the world. Every student takes home a quality qualification and an unforgettable experience, raising the profile of New Zealand in communities in all corners of the world.”
International education brings in $2.85 billion a year which makes it the country’s fifth most valuable export industry.
The International Education Snapshot Report: January to August 2014 is available here.
Govt announcements welcomed
The new initiatives included allowing more English language students studying at high-quality providers to work part-time, providing full-time work rights during all scheduled holidays to international students who take a course of one academic year or more, and giving unlimited work rights to international PhD and Masters by research students. Immigration New Zealand (INZ) will also no longer grant visas to students seeking to enrol at the few providers in Category 4, the lowest status granted by the New Zealand Qualifications Authority (NZQA).
Detailed questions and answers about the announcements are available on the INZ website.
Education New Zealand (ENZ) has shared this news with agents and overseas media, with the announcements receiving good coverage via Facebook page postings, media coverage and via informing and engaging agents.
Grant McPherson, ENZ Chief Executive, said last week: “Changes to government policy settings and regulations are incredibly important in supporting your efforts to grow international student numbers – we’ve heard that through the industry survey, the roadshow meetings and the feedback ENZ staff have taken on board at many meetings around the country.
“These announcements are great news for our international competitiveness, but they’re not the end of the story. We will continue to work closely with agencies on initiatives to help grow our industry and we encourage you to stay in touch with us about the opportunities you see to further remove barriers to growth.”
Funding recipients announced
Projects include the development of science, maths and literacy resources; marketing in Germany, the United States and the Middle East; and a visit to New Zealand by bloggers from Colombia and Japan.
“Education publishers and ed-tech providers feature in the list of IEGF recipients which is a positive sign for businesses engaged in offshore delivery,” said Business Development Manager, Adele Bryant.
“There is a lot of potential for growth in this sector and we are excited to support New Zealand businesses to take their innovation to the world.”
The IEGF is designed to help New Zealand’s education providers achieve significant growth by making the most of international education opportunities.
Grants from the IEGF contestable fund aim to boost innovation in international education, including the development of new markets and new products to meet the needs of international students. Education providers and businesses can apply for matched funding up to $50,000.
Read Tertiary Education, Skills and Employment Minister Steven Joyce’s media release: http://beehive.govt.nz/release/funding-round-targets-ed-tech-expansion
Applications for the next round of International Education Growth Fund will open in March 2015.
Aminat chases sustainable energy dream for Nigeria

The former maths teacher and electrical engineering undergraduate has recently returned home to Nigeria after studying renewable energy at the University of Otago’s Energy Research Centre. She completed both a post-graduate Diploma and a Master’s of Science in Energy, Science, and Technology.

“It has always been my dream to study abroad, and New Zealand made my dream come true because I wanted to study renewable energy,” she says.

Manaaki scholarship key to education opportunity

“New Zealand is one of the top five countries in the world which excel at renewable electricity generation, and it is important to study in a country where you can get practical experience.”

Aminat says that the cost of international education overseas is beyond the reach of most people in developing countries, but that her experience was made possible through the Manaaki New Zealand Scholarships, funded by the New Zealand government. When she applied in 2018, she was one of only a small number of students accepted from Africa “so it was a big deal for me”.

And so was getting here. “It was my first experience travelling overseas, my first time on a plane, my first time in a new country.”

But she says she was grateful for the orientation programmes available and quickly felt at home both at university, and in Dunedin. “Just two months after I arrived, the Christchurch mosque shooting happened, and the support I got from my neighbours, my colleagues, and my lecturers was amazing.”

Energy poverty drives study choice

Aminat says she is motivated to study renewable energy because of where she comes from.

“I wanted to study something would allow me to improve my own country. Every economy depends on a reliable power supply and in Nigeria we have nationwide blackouts regularly. We need to buy petrol to run generators. Most people have generators in their homes, even in the cities.

“If you don’t have adequate reliable power, it holds back every aspect of the economy and makes it very difficult for businesses to succeed. It affects everything - manufacturing, schooling, farming. You can’t even freeze excess seasonal crops, so most of it goes to waste.”

A European Union report released last year titled “Time to make energy poverty in Africa a thing of the past”, backs up what Aminat says. It found that nearly 800 million people globally live without access to electricity, about 600 million of them in sub-Saharan Africa.

“In a world of deepening inequalities between the haves and have-nots, this is a glaring injustice, the report says. “Africa is the world’s premium location to harness solar energy and is already demonstrating that a cleaner path is possible.”

“Renewable energy is a passion for me,” Aminat says. “We need to talk about renewable energy for the future in Africa. And the future is now.”

By coming to New Zealand, Aminat says she saw the potential of what can be achieved with a reliable power supply.

Her research, supervised by Associate Professor Michael Jack, explored how to use domestic hot water cylinders for energy storage in microgrids comprised of clusters of households with solar photovoltaic supply. “It’s definitely achievable but needs more research and I’m very keen to take it further.”

International education more than classroom learning

Aminat says studying in New Zealand was “the best-ever experience”, with excellent university facilities and approachable staff always ready to offer help and support.

“Studying in New Zealand has given me a voice. It has expanded my horizons, made me more informed, and opened doors for me. People are keen to listen to you when you talk. When you’re looking for a job, an international education experience makes you stand out.”

“Studying in New Zealand has given me a voice" - New Zealand international student and Manaaki scholar Aminat Razaq

While the quality of education is essential, Aminat says it’s also about what you learn beyond the walls of a classroom. “You learn a different culture, and you are given the opportunity to explore your chosen field of study and gain another perspective. By offering scholarships, you are also helping the country the students come from.”

For any students considering New Zealand as a study destination, Aminat says “don’t think twice”.

“New Zealand is probably the most peaceful place in the world, it has all the facilities you need to study, the researchers are top notch, and the people are welcoming.”

While studying in New Zealand has fulfilled one of Aminat’s dreams, she is already working on another one. “My new dream is to set up my own energy consultancy company and I’m sure I will achieve it. All the positive experiences I have had in my education will take me there.”

And she hasn’t ruled out a return trip to New Zealand. “I am considering studying for my PhD. I loved everything about studying in New Zealand and would love to come back.”
Expert advice for schools
The case studies provide expert advice for schools from leading international education practitioners within the school sector.
The case studies highlight key lessons from a primary, an intermediate and five secondary schools, from Auckland to Invercargill. The case studies explore a range of themes, including marketing, staffing models and capability, economics and financing, planning and processes, student experience, homestay and academic support, and overarching principles.
A summary of the key lessons from all the case studies has been compiled into the Top tips for international student programmes.
The case studies are part of the growing range of ENZ products and services for schools. Other support includes the Strategic Roadmap programme, the International Education Growth Fund, school website review service, school reference group and Business Development Managers who can provide advice and support to help you grow your international business. More tools to support schools will be released in the coming months. To keep up with developments, subscribe to our E-news and keep an eye on our web site.
Wanted: Good news stories
With ENZ teams in key locations around the world, we understand the local media and work with relevant media outlets to get New Zealand stories published, broadcast and onto computer screens.
And we’ve had some good success – last year ENZ’s integrated PR and marketing activity in India won the Public Affairs Asia Gold Standard Award for Country Promotion.
While we monitor New Zealand media for stories to highlight abroad, we are always looking for innovative and interesting story ideas that showcase high quality education.
Are you launching a new course, celebrating unique student success or releasing new research that would be of interest to international media? Or is your regional group planning a visit offshore? With early notice, we can help to tell your region’s education story to the media.
Have you got students or experts travelling in-market who are great representatives of the strengths of a New Zealand education? Give us the details and we’ll try and link them up with local media.
Do you have alumni stories of the connections created between countries and people in the years following graduation? We’d love shine a light on them.
Email us at media@enz.govt.nz if you have a great story to share.
Take a look at the kind of stories we have worked to profile in China:
- Student success stories with relevance to China: Chinanews.com reported on a team of Auckland University students, including one Chinese national, which competed in an international robotics competition.
- China-related education events held in New Zealand: People.com reported on the University of Auckland’s seminar session promoting study opportunities in Qingdao. Xinhuanet.com highlighted Victoria University of Wellington’s Confucius Institute sunrise ceremony to celebrate the 10th anniversary of the establishment of the global network of Confucius Institutes. China Daily reported on a Chinese Week which promoted Chinese language and culture through television, libraries and apps.
- Institutional developments of relevance to China: Waikato University launched a scholarship scheme for international students from Asia, including China. Coverage was secured in a range of media, including Sohu.com. The article highlighted the $1 million Excellence Scholarships for nearly 200 students and noted Waikato’s strengths in education, economics, law and information technology.
- Scientists and researchers visiting China who can be interviewed about New Zealand’s strengths in their fields: Sir Peter Gluckman, the Prime Minister’s Chief Science Advisor, visited China in September. Media interviews arranged by ENZ resulted in coverage highlighting New Zealand’s education strengths in science and research, including in agriculture, medicine and nanotechnology.
- Regional cluster visits: The Shanghai Morning Post reported on Study Dunedin and Education Southland’s joint education fair in Shanghai. ENZ also helped secure coverage for Dunedin education institutions during the Dunedin Mayoral Delegation to Shanghai, resulting in a total of 74 media reports across TV, online and print media – equating to NZ$564,677 in PR value.
- Collaboration with Chinese counterparts: Chengdu Evening Post reported on ties being developed by New Zealand schools with Chinese counterparts. The Daily Evening News reported on the 2014 Sino-New Zealand Modern Vocational Education Development Forum held in Tianjin.
- Visiting scholars and institution leaders: Beijing Business Today interviewed Caroline Daley, Dean of Graduate Studies at the University of Auckland, highlighting the university’s job seeker support for international students.
Submissions open: Do you know an exceptional international student in Wellington?

Labour MP Paul Eagle with Natasha Faziera Mohd Fadzil, who studied at Victoria University of Wellington, with her Leadership Award from the 2018 Excellence Awards.

Applications for the Wellington International Student Excellence Awards opened Wednesday, 18 September.

Established by WellingtonNZ, these awards recognise the achievements and contributions of international students from around the region.

We would love to hear about your successes during your studies in Wellington – whether academically, in the arts, sports, or in the community. Make sure you encourage any international students or graduates in Wellington to enter.

Applications must be submitted by 14 October. To find out more, click here.
South and South East Asia fair season off to flying start!

More Malaysian students studying in New Zealand this year

After a two-year hiatus ENZ successfully reintroduced the New Zealand Education Fair in to Malaysia to boost New Zealand’s profile in the market. Attracting almost 800 visitors, the fair was a marked success on the 2013 event which hosted around 100 visitors. With an overwhelming number of prospective students quickly filling the room, the ENZ team managed the influx by spontaneously hosting two “Studying in New Zealand” seminars outside the main function room.

The fair was well supported by New Zealand education institutions and had a strong NZ Inc flavour, being opened by New Zealand’s High Commissioner to Malaysia, Dr John Subritzky.

“Education is a critical part of our ever-growing relationship with Malaysia, and we are proud of our long history of providing education opportunities for Malaysians. It’s great to see more Malaysian students choosing New Zealand as their education destination, especially as this creates life-long connections between our two countries,” said Dr Subritzky.

A prize-giving ceremony for the winners of ENZ’s ‘Think New’ Essay Writing competition and the New Zealand Marketing Strategy competition was also held. As part of his prize, the winner of the marketing strategy competition, UCSI University student Eric Kong, arrived in New Zealand recently to start his four-week internship with the Choose New Zealand alliance. We’ll bring you an update on how Eric and the other competition winners are going in the next issue of E-News.

Winners of “Think New” Essay Writing and New Zealand Marketing Strategy competitions receiving their certificates and prizes.

AboveAaaaGuests at the New Zealand Alumni Function and Networking Event in Kuala Lumpur.

ENZ hosted an alumni reception the evening before the fair at the Residence of the New Zealand High Commission. Institutions networked with past students and with new and existing education agents.

H.E. Dr. John Subritzky presented a token of appreciation to the alumni who participated in Alumni Voices project.

The alumni reception presented an opportunity to thank two of the Malaysia alumni who took part in ‘Alumni Voices’, a project celebrating 40 years of diplomatic relations between New Zealand and ASEAN, by profiling successful alumni who credit their New Zealand education with having a strong and positive impact on their lives.

India’s events campaign leverages the Fleming brand

Fourteen events in 10 days – ENZ’s India team has been running on pure adrenalin to deliver a series of powerful promotional events in India and Sri Lanka, centred around the flagship fairs held across India last month.

As part of ENZ’s wider SSEA team, ENZ India is the second team in the region to hold its New Zealand Education Fairs for the August – October season. Leveraging the profile of New Zealand Education Brand Ambassador and international cricket legend Stephen Fleming has again been a successful approach in extending New Zealand’s reach into the vast student population in India.

ENZ India Country Manager, Jugnu Roy, worked closely with Stephen Fleming to make the most of his strong following.

“Stephen’s brand is New Zealand’s brand – it’s about integrity, about being open and about connecting across borders. Importantly, Stephen has also made it fundamentally about the value of a New Zealand education because he understands both what we are trying to achieve and also how much his New Zealand education helped his career.”

Using the New Zealand education fairs as the centre piece of New Zealand’s key promotional season in South Asia, the India team also delivered a series of related profile-raising activities including networking events, and round table sessions with close to 40 school principals from prominent secondary and international schools. Stephen also visited leading institutions, including top-ranked universities such as Delhi University and SRM University in Chennai where he addressed more than 2000 students. The immediate result of this visit was the flow of quality SRM students to the Chennai New Zealand Education Fair later that week.

The fairs themselves appealed to a good pool of potential quality students, attracting over 1200 students in total. With more than 25 prominent New Zealand institutions meeting prospective students at the fairs, the New Zealand value proposition was positively championed.

Sri Lanka has been an important market in the South Asia region, and ENZ introduced a ‘university only’ school roadshow for the first time to stimulate the market. The university representatives hadan opportunity to interact with secondary school students of two top international schools of this island country.

Overall, New Zealand’s promotional events in India and Sri Lanka in August reached over 7,000 people.

With New Zealand education fairs and associated events still to come in Thailand, Viet Nam and Indonesia, the SSEA team is continuing to ramp up fair fever across the region. They are always well-supported by Immigration New Zealand and the Ministry of Foreign Affairs and Trade and, of course, the all-important industry providers

“South Asia and South East Asia is an enormous region and it’s an important region for international education. Our team members from Indonesia right up to India are committed to providing first-class events to raise the profile of New Zealand. Fair season is an exceptionally busy time for us and we’re always focused on providing the best events we can for New Zealand’s institutions.” Said Ziena Jalil, ENZ’s Regional Director SSEA.

ENZ Brand Ambassador, Stephen Fleming welcoming students at the Delhi fair

Students at the Delhi fair

AUT University and others at the Chennai fair

ENZ Brand Ambassador Stephen Fleming having a photo moment with students of Somaiya Institutes in Mumbai

Selfies with potential students at the New Delhi fair
International students welcomed across New Zealand

In February, hundreds of international students gathered at a University of Auckland orientation event. ENZ’s Student Experience Manager, Ross Crosson, says, “The wait, for many, has been long but there was a very positive vibe in the air.”

In Hamilton, the Wintec | Te Pūkenga International student services team held an interactive event to welcome students on campus. They used a range of activities to create connections amongst the students and to familiarise them with student support services available.

Over in Wellington, Victoria University of Wellington Vice Chancellor Nic Smith took the opportunity to connect with students face-to-face as they were settling into halls of residence.

More than 150 international students from 11 local secondary schools were welcomed into Dunedin at Puketeraki Marae on 8 March. In the event organised by Enterprise Dunedin and Kāti Huirapa Rūnaka ki Puketeraki, the guests spent the morning at the pōwhiri, which was accompanied by pupils from Waitati School kapa haka group, and then enjoyed a kōrero and some kai.
Welcoming Michael Zhang to Team China
Michael brings to the role 10 years of experience as a New Zealand diplomat. Throughout his professional career he has had a strong focus on China and an extensive record of working in the international education market in China. Having served as Acting Consul-General in Guangzhou and Deputy Consul-General in Chengdu, Michael has a deep understanding of the operating context in China.
Combined with his expertise in Chinese language and culture, Michael brings a highly valuable skillset at a critical time for the international education sector, says Lisa Futschek, GM International at ENZ.
“We will be very sorry to farewell Miranda Herbert, who has been with us since June 2019, but it’s exciting to have another highly qualified person for this important role,” Ms Futschek says.
Michael will undertake an induction programme in ENZ’s Wellington office from 5 September 2022 before visiting key international education providers in New Zealand, as well as NZ Inc agencies. He will relocate to Beijing from the end of September, for a three-week handover with Miranda and the ENZ team on the ground.