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Letter from the Acting CE: After Christchurch
As Grant McPherson said last week, the tragedy in Christchurch was an assault on the values that New Zealanders hold dear – values of international friendship, tolerance, care and a global outlook. These values are at the core of international education and they are more important now than ever.
While our country grieves, we have been heartened by the compassion we’ve seen across New Zealand – Campus Watch initiatives, vigils, social media engagement and practical help with transport and food, much of it led by students.
We are heartened that the outpouring of support and concern from New Zealanders over the last 12 days has been so visible internationally.
At ENZ, we are continuing our close contact with education providers, international teams and government partners, as well as monitoring and evaluating the latest intelligence and media coverage. We will continue to respond to industry and market needs for information, reassurance and practical support including messages to current and prospective students and families.
Over the next few weeks, we will be incorporating messages of care and support into all our activities and approaches.
ENZ is committed to promoting New Zealand internationally as an inclusive and welcoming study destination, where manaakitanga is shown to all students who join us here.
John Goulter, Acting Chief Executive of Education New Zealand

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Work begins on plan to grow offshore delivery
Education New Zealand is developing an international delivery plan to provide a clear and comprehensive rationale for New Zealand's involvement in the international delivery of education and training. Its findings will be integrated with the International Education Strategy, currently underway.
ENZ Industry Development Manager Adele Bryant said the plan will be comprehensive.
“It will identify and prioritise opportunities, approaches and models that will be competitive and build the best long-term value proposition for New Zealand,” Bryant said.
The Observatory on Borderless Higher Education (OBHE), in partnership with the International Graduate Insight Group (i-graduate) have been selected by ENZ to develop the plan.
OBHE is a higher education think tank with a unique remit focussed on ‘borderless’ education. Richard Garrett, Director of OBHE will lead a team of 8-9 based in the USA, UK, Malaysia, Australia and New Zealand. Some of the team members will be well-known to the New Zealand education sector including Stephen Connelly, Director of GlobalEd Services in Australia and Kyla Steenhart, Director of i-Graduate in New Zealand.
The views of interested education providers will be sought over the next three months. The plan is due to be published in May 2017.
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Massey University promotes ‘borderless' online education
At the launch, Massey Assistant Vice-Chancellor Operations, International and University Registrar, Stuart Morriss spoke of the growing demand for online education and how Massey is well-placed to take advantage of this.
“Many universities provide online programmes to international students, but with Massey’s long history of distance and online learning, we have a strong competitive advantage.”
Massey University’s online education currently offers 45 degrees with 115 programmes. With no contact course requirements, students can complete these studies from anywhere in the world.
Massey University Worldwide General Manager Rob Stevens said this is a solid foundation, but there is room to grow.
“We already have a sizable offshore student body – some 9,000 overseas-based students use our distance programmes, and this number has been reached only through word of mouth! We now want to step things up a notch using a range of offshore promotions,” Stevens said.
Over the last few months, Massey has undertaken some preliminary online digital promotions as part of a ‘soft-launch’. In key markets, Massey’s website traffic has increased such as Malaysia (up 184%) and Singapore (up 70%).
ENZ’s Marketing and Strategic Relations Manager – Malaysia, Jane Goh attended the Singapore launch, and said Massey’s announcement reflects a wider shift in international education to go online.
“Not all international students are able to go abroad, for a variety of circumstances. Because of this, education providers are starting to ensure that students can study online, allowing them to enjoy the high-quality New Zealand education experience from anywhere in the world,” Goh said.

Attendees at the Massey University launch at the New Zealand High Commissioner's residence in Singapore
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From the CE: Successful start to packed promotions season
Kia ora koutou,
We are diving into the busiest and most energising time of year – promotions, recruitment, and global engagements are in full swing.
In late August, ENZ teamed up with around 65 New Zealand education providers to successfully deliver our flagship New Zealand education student fair and education agent seminar in Bangkok.
It was fantastic to see record attendance at the fair that offered prospective students and parents hands-on experience of New Zealand’s learner-centred teaching style through five simulated classrooms. Don’t miss the full story about the impact of our promotions in Thailand in this newsletter.
Earlier this month, I was pleased to represent New Zealand and support international education in Gothenburg, Sweden, at the EAIE: European Association for International Education Conference 2025, which is among the most important global gatherings for international educators, government agencies, and academic leaders.
The conference was a valuable opportunity for New Zealand education providers to connect with peers, promote our offerings, and build meaningful partnerships.
With all eight universities and UP Education exhibiting at the New Zealand pavilion, we packed the week with meetings, events, and brand-building — forging new partnerships and showcasing the strength of our education system.
In London, I joined a thought-provoking panel discussion on evolving student demand at the ICEF Monitor Global Summit. It was an insightful discussion that prompted some great questions from the audience about the opportunities and challenges in this area for New Zealand.
Preparations are now in full swing for our attendance at the China Annual Conference and Expo for International Education (CACIE), where New Zealand is proud to be Country of Honour for 2025.
The conference is a prime opportunity to highlight our education partnerships in China and reaffirm our commitment to future collaborations with China.
I look forward to sharing more about our planned conference engagements in my next update – stay tuned!
Ēhara tāku toa i te toa takatahi, engari he toa takitini
Our strength does not come from us alone but as a collective
Ngā mihi nui,
Amanda Malu
Chief Executive
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Talented young Kiwis awarded PM’s Scholarships to Asia and Latin America
This round of scholarships supports 252 recent graduates or current students to undertake study, research or internships at institutions in Latin America and Asia, including Brazil, Mexico, China, India and Japan.
Awardees are in a range of fields including languages, law, business, health, sustainability and the arts. They will attend for periods ranging from four weeks to one year.
The scholarships enable a wide range of educational experiences, including: a cultural exchange and internship programme for Māori and Pasifika graduates in Vietnam; a global business and innovation programme at the Chinese University of Hong Kong in Shenzhen, China, for a group of undergraduate business students; an internship with an Indian charity supporting street children and another with the United Nations Office for Sustainable Development in Korea.
‘’These scholarships enable talented young New Zealanders to enrich their education offshore, adding international experience and global perspectives to their qualifications,’’ Chris Hipkins said.
“The quality of the awardees, from all over New Zealand and from a wide range of tertiary institutions, is impressive. I am sure they will serve as excellent ambassadors for our country.
‘’Longer term, the international networks and cross-cultural skills that they bring back home will enhance and strengthen our future workforce. Their experiences benefit New Zealand at a national level and improve our ability to engage and connect with Asia and Latin America.
‘’The Prime Minister’s Scholarships support the Government’s goal of a thriving and globally connected New Zealand through world-class international education,” Chris Hipkins said.
Of the successful applicants in this round, 114 will travel on an individual scholarship and 138 will travel as part of a group. They come from a range of tertiary institutions nationwide, including the University of Auckland (69 awardees); Victoria University of Wellington (41); Massey University (40); Whitecliffe College of Arts and Design (16) and the Southern Institute of Technology (nine). There are also 10 recipients from the education NGO, TupuToa.
Here is the full list of PMSA and PMSLA recipients from this round (2019-2020 Round One).
The total value of the scholarships offered in this round is $1.9m. Information on past PMSA and PMSLA recipients can be found here.
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Around the world in five
EUROPE
32% of CEOs study abroad, according to research
A study has found that a third of the most prominent executives in the business world benefited from international education, spending at least one semester of their university-level education overseas.
INDIA
What India’s student exodus means
A report has found that 55 percent of the 8,500 Indian parents surveyed were considering overseas universities for their children, citing international work experience and learning foreign languages as the reason.
INDONESIA
Young Indonesians are highly motivated to study abroad
An AFS survey found that 81% of 13 to 18-year-old Indonesians have considered study abroad, with personal safety and affordability being important factors. Indonesia is the fourth most-populous country in the world, and half its citizens are under the age of 30.
CHINA
More international students return home for economic confidence
More than 70 percent of Chinese international students choose to return home for work after studying abroad. Confidence in the country's economy was cited as the main reason for their return.
SINGAPORE
The story of how Singapore became a research nation
Singapore has made great strides in higher education with the quality of its research, which has also seen the rise of its research universities in global rankings.
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Tribute to a longtime friend of New Zealand
Education New Zealand Manapou ki te Ao (ENZ) would like to share a tribute to the memory of KC Yong, Chairman of SELSET Education, Malaysia, particularly to his tremendous contribution over a lifetime to growing the education relationship between New Zealand and Malaysia.
KC – as he was fondly known – first connected with New Zealand as an international student studying engineering at the University of Auckland. His experience studying and living in the country left him with a deep, lifelong appreciation for New Zealand education.
It was likely this close connection to New Zealand that led KC to set up SELSET Education, a pioneer New Zealand specialist education consultancy in 2002. Over the past 21 years, KC’s efforts have seen SELSET grow to become the largest Malaysia-based education agency recruiting international students for New Zealand.
ENZ’s Regional Director – Asia, Ben Burrowes, said it was a real privilege to have known and worked with KC, who was so passionate about New Zealand education.
“KC and his son Rick – as well as their extended family who work for SELSET – have held close working relationships with our international education sector for decades. KC’s passing is a huge loss. I would like to personally acknowledge his immense contribution to the education relationship between New Zealand and Malaysia over the last few decades.”
ENZ’s Acting Market Manager – Malaysia and Indonesia, Naluri Bella, also recalls her association with KC Yong and SELSET Education.
“KC was a pioneer in the international education space for Malaysia and will certainly be missed. His legacy lives on in his family and team at SELSET Education.”
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“Feedback is a gift” - Education New Zealand Manapou ki te Ao’s 2023 Sector Survey
We would like to thank the many respondents who took the time to answer the survey, including universities, schools, Private Training Establishments, English Language Schools, education product and services companies, Te Pūkenga, peak bodies, and regional economic development agencies.
Undertaken annually, the survey helps ENZ to understand what is important to the sector, what services and support provide the most value, and where there are opportunities for ENZ to improve our offerings.
In 2023, 73% of the sector agreed that ENZ’s services and support over the past year had added value to their organisation, Business and market advice and E-News were ranked as the most useful services.
Areas such as ENZ’s in-market advice and informed intelligence were highlighted as being helpful to the sector in making timely, informed decisions, as is the support to re-establish and consolidate presence in existing markets while exploring new growth opportunities. The opportunities that ENZ provides for international partnerships was also highlighted as helpful.
The survey is also important in identifying the areas in which the sector would like ENZ to focus more. This included more advance notice on upcoming events and opportunities, providing more clarity on the range of services and support available and building more strategic partnerships across the wider sector.
Sharon-May McCrostie, ENZ’s Director of Sector Engagement said that while this survey is held annually, ENZ welcomes ongoing feedback on how ENZ can best support the New Zealand international education sector to grow.
“These surveys are considered an important scorecard for us to understand where we are meeting expectations with our stakeholders but also opportunities to improve our support to the sector.
“Looking ahead to 2024, the sector has said it would like to see us improve our engagement around integrating views of the sector in our planning and promoting the value that the international education sector brings to NZ,” added Sharon-May.
For information on ENZ’s digital tools, resources, and insights available to the NZ international education sector, check out MaiENZ.
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Kia noho haumaru – stay safe
The uncertainties of COVID-19 continue to impact us all. With Auckland into its fifth week at Alert Level 4, and the rest of New Zealand operating under Delta 2, looking after our collective wellbeing is more important than ever.
We know that while many international students are doing well, others may be struggling with the demands of the pandemic both here in Aotearoa New Zealand and on their families and friends overseas. I’d like to acknowledge the continued hard work by staff members, student associations, homestay providers and others supporting international students over the past 20 months – thank you for your incredible manaakitanga.
If you work with and support international students, please find some resources below that might be useful to complement your mahi.
The NauMai NZ COVID-19 page (in English and simplified Chinese) is currently updated almost daily, providing trusted information for international students on alert level settings, vaccinations, health and wellbeing resources, support options and more. This information is also replicated on the NauMai NZ WeChat mini programme.
Other resources include:
New content continues to be added to NauMai NZ. We recently added a new video welcome to the homepage, and we encourage you to share with your networks to raise awareness of the platform.
Finally, I want to acknowledge that this week is Te Wiki o te Reo Māori, Māori Language Week. The 2021 theme is ‘Kia kaha te Reo Māori’ (let’s make the Māori language strong). You can find resources, videos and inspiration at https://www.reomaori.co.nz/.
On that note, I’d like to leave you with one of our favourite whakataukī (proverbs):
Ko te manu e kai ana te miro, nōna te ngahere. Engari, ko te manu e kai I te mātauranga, nōna te ao. The bird that consumes the miro berry, owns the forest. However, the bird that consumes learning, owns the world.
Ngā mihi,
Sahinde Pala
Education New Zealand Manapou ki te Ao Director Student Experience & Global Citizens
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Following his own path – International student builds life, family, and community in New Zealand
Luke Qin has never been afraid of a challenge. Born in Sichuan, China, his childhood was a rich mix of classical Chinese literature, table tennis, badminton, basketball, football, and music.
Early intensive schooling means he can read, write, speak, think and dream in Chinese and draw on traditional Chinese virtues, but a desire to follow his own path, experience something new and explore education options overseas, led him to New Zealand as a high school student.
Selecting New Zealand was a relatively easy choice at the time – English-speaking, safe, ‘clean and green’ and affordable – it ticked all the necessary boxes. But his desire to test himself drew him to Christchurch because “fewer Chinese students there” meant he would have no choice but to fully immerse himself in the new environment.
And what an immersion it was. Luke credits his first years at Linwood High School as the perfect place to experience “an excellent introduction to the New Zealand way of life” and in his first year in New Zealand, he was playing on the wing for Linwood High School’s First XV rugby team!
“With a little help from All Black stars!” Luke tapped his rugby passion to enlist support for the Dragonboat Festival in Wellington from All Blacks Ardie Savea (left) and Dane Coles.
“I wasn’t very big and didn’t know the rules of the game when I arrived, but I had some wheels back then.” Luke explains. If it looked like trouble was coming my way, I’d just try to outrun it!” But he also knew he had to prove himself to his teammates. Once, while tackling his opposite wing, a strapping Samoan teammate joined in and sent them all to the ground. “I felt something hot dripping down my forehead but charged straight back into the ruck, only to be dragged off the field and sent to the hospital.” Three stitches later, he knew he had earned the respect of his teammates and become ‘one of the boys’.
Luke credits his school experience with developing his self-belief and preparing him for what was to come, through his university years and beyond.
After graduating with a Bachelor of Commerce from the University of Canterbury, he relocated to Wellington to join the banking industry, and completed a Master in Applied Finance from Victoria University of Wellington. He then continued on with his quest for lifelong learning and experience by achieving qualifications in Sustainable Finance, Te Reo Māori, Medical Co-Response, Citizen diplomacy and Urban Fire and Rescue, and volunteering for a number of causes.
His banking experience broadened, and several promotions later he joined Kiwibank in Auckland, leading the development of its International Strategy and Trade Finance offering, and working closely with NZ Inc partners to help New Zealand exporters and importers with risk mitigation and working capital funding.
Nowhere has his quest for a challenge been more evident than in his decision to become a volunteer firefighter 10 years ago.
“My younger self had been watching ‘Spiderman’ and saw Peter Parker leap into a burning building to save the day. At the time I thought, ‘I wonder if I could do that?’ Then I heard a call for volunteers from the NZ Fire Service on the radio while driving to work so decided to contact my local fire brigade in Seaview, Lower Hutt.”
“I thought I might be the first Asian volunteer in the station, but I was beaten to it by a Chinese lady.”
“The Fire Service is where you find the real New Zealand,” says Luke.
“Teachers, accountants, plumbers, builders, people from all walks of life - all bonded by the same commitment to serve their community. The camaraderie and environment was addictive.”
There, with the support of Fire and Emergency New Zealand, he completed the Sky Tower Stair Challenge with fellow firefighters from across the country to raise funds for Leukaemia and Blood Cancer New Zealand.
Scaling 1103 steps and 51 flights of stairs in full fire-fighting gear with a steel cylinder on his back was one of the most physical tests he has put himself through.
1,103 steps and 51 flights of stairs behind him, Luke was happy to complete the Sky Tower Stair Challenge - “Man of Steel” with other firefighters dressed in full gear with steel cylinders on their backs to raise funds for leukaemia and blood cancer in New Zealand.
“I have benefitted so much from all the opportunities and adventures since coming to New Zealand, especially from my volunteer roles. It’s a small way I could repay my second home for its kindness.”
“I hope I can encourage more international students and members of our diverse ethnic communities in New Zealand to become volunteers and join activities that benefit the community. There is so much we have to offer, and the reward in terms of friendships and life skills is amazing.”
From Sichuan to Wellington waterfront, leading the Dragon Dance during Chinese New Year Parade.
Luke Qin’s journey as an international student began with a desire to immerse himself in a new environment. Grateful to his family, friends, colleagues, and mentors for the opportunities and adventures New Zealand has given him, he takes pride in being able to go home whichever way he travels between his ‘little shire’ in Sichuan and ‘Middle Earth’ New Zealand.