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Lifeswap premiere celebrates friendship between New Zealand and Germany
The final two episodes of the cult-hit webseries Lifeswap, ‘Laughing Matters’ and ‘Die Brücke’, concluded the animated adventures of Duncan and Jörg – the German and Kiwi friends who helped one another understand a new culture.
‘Laughing Matters’ tells the story of Jörg, who had an excellent experience in New Zealand, and (due to his preparedness for the future) was accepted into one of New Zealand’s most innovative and technologically advanced companies ‘Rockets R Us’.
The episodes were commissioned by ENZ and the Germany Embassy respectively.
“We were very fortunate to be able to celebrate Lifeswap with its creators Steffen Kreft – who was himself an international student at Massey University in Wellington – and William Connor, and their many fans at a live event at Wellington’s Embassy Theatre,” ENZ Chief Executive Grant McPherson said.
“After a year of restricted international travel and very few in-person events, it was a reminder that global education connection and cooperation has not stopped.
“The Lifeswap series highlights how the longstanding friendship between New Zealand and Germany transcends the situation we find ourselves in. It is a very powerful example of international education relationships keeping New Zealand globally connected while travel is limited.”
Following the launch of Laughing Matters – which built on the success of the first joint ENZ Lifeswap episode Group Effort in which Prime Minister Jacinda Ardern had a cameo appearance – the partnership is also being shared with key partners and audiences in Germany as part of ENZ's Americas, Middle East and Europe Education Week.
To leverage the popularity of the new episode and the wealth of the important topics it deals with, ENZ is working with a PR agency in Germany to tell this positive story more widely.
The PR engagement will involve a mix of approaches, including traditional media, social media and partnering with influencers, to ensure we reach a wide audience on all relevant channels.ENZ General Manager – International, Lisa Futschekworked with Kreft and Connor for months on ‘Laughing Matters’.
“It’s a great fit for Education New Zealand to be working with such creative people who are telling a fantastic story about the friendship between New Zealand and Germany.”
Also in attendance was the German Ambassador to New Zealand, his Excellency Stefan Krawielicki.
In his speech to the audience, the Ambassador noted how the humour of Lifeswap allows New Zealanders and Germans to laugh at themselves, and understand our differences.
“It’s such an enriching experience for young people to go to New Zealand – or for young people to go to Germany – and learn about different approaches and shared values,” he said.
“Education is a bridge builder and makes young people [become] lifelong ambassadors.”
Lifeswap dates back to 2013, when creators and partners Kreft and Connor began to work together, pooling their considerable skills in language, animation, and cultural competency.
The pair said at the premiere that while they’re sad to leave Duncan and Jörg behind, their story is complete.
“It’s probably a little bit like what parents feel like when their kids are going to study overseas,” Kreft says.
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Advice for international education staff navigating counselling for their students
Due to issues that have been raised with ENZ, we thought it would be a good idea to clarify that any student who needs support should reach out to the services available. INZ advises that accessing counselling is unlikely to be an immigration issue.
The past year of the pandemic has put a huge amount of stress and strain onto everyone, including international students.
It is more important than ever that international students access support services such as counselling if they need to.
Immigration New Zealand (INZ) supports ENZ in this important message – students should seek out counselling when they need it.
When applying for a new visa, students do have to declare details of ongoing healthcare they require – including what the treatment is, what it is for, the degree of treatment and how their condition is being managed.
A student does not need to declare that they have had counselling as part of their visa application unless they have significant mental health issues that require hospital care.
“In recent weeks, we’ve heard from members of the sector that some international students are shying away from seeking support because they’re afraid it’ll affect their current or future visas,” ENZ Director – Student Experience & Global Citizens, Sahinde Pala, said.
“The past 12 months has been an incredibly challenging period for everyone. Students out there feeling stressed or missing their loved ones at home should know that they are not alone.”
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Pathway Programme forging valuable connections with Capital students
The 2020 pilot programme saw graduate alumni working in the Greater Wellington region connect with tertiary students focused on pathways to employment. The 2021 programme now connects secondary students interested in further study with international tertiary students.
These tertiary students are trained in the fundamentals of mentoring leadership and active listening. They can offer valuable insights into tertiary life to help secondary students make informed choices.
Through catch ups, students will be able to share their journey including challenges, hints and tips, and a realistic view on transitioning into tertiary education. The connection can be online or face-to-face.
WellingtonNZ International Education Specialist Sarah Grant is excited to launch the Pathways Connect Programme and wants to see more secondary students take up the opportunity within the Greater Wellington region.
She says the programme recently had its first match and both mentor and mentee found it to be a rewarding experience.
“They were able to communicate freely and discussed studying tips for tertiary education, what it was like to study and how a tertiary education differed to secondary.”
Sarah says the programme has a great cohort of mentors waiting to meet and offer advice to students.
Keen to know more? Get in touch with sarah.grant@wellingtonnz.com and check out the website.
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ENZ partners with ISANA to support sector capability
Under the initiative, ISANA NZ will develop a suite of resources including guidelines, templates and frameworks to help support international education practitioners across the school and tertiary sectors.
The resources will cover areas such as student support, student experience, critical incident management, intercultural competence, and professional leadership. They will be developed in concert with practitioners.
ENZ Director Industry Laura Simpson says the initiative has been developed with recovery of the sector in mind.
“This initiative focuses on the longer-term development of the international education sector’s capability. The resources are being developed to provide additional support for practitioners who support students and will help support the sector’s recovery. The initiative has been designed to support Goal 1 of the New Zealand International Education Strategy, 2018-2030, to ensure an excellent education and student experience.”
ISANA NZ Executive Director Chris Beard says the work will identify and make available online a range of versatile resources that reflect good practice across the sector.
“The materials will provide practical guidance, frameworks and models to help practitioners facilitate positive student experiences in areas such as intercultural engagement, social integration, mental health and student wellbeing. We are looking forward to developing the resources in partnership with experienced practitioners and subject-specific experts to ensure they are accessible, relevant and useful.”
The resources will be developed over the next year in partnership with practitioners and stakeholders from across the sector. They will progressively be made available to the sector on ISANA’s website and ENZ’s Skills Lab.
Go to www.isana.nz for further information on this initiative.
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Kia noho haumaru – stay safe
The uncertainties of COVID-19 continue to impact us all. With Auckland into its fifth week at Alert Level 4, and the rest of New Zealand operating under Delta 2, looking after our collective wellbeing is more important than ever.
We know that while many international students are doing well, others may be struggling with the demands of the pandemic both here in Aotearoa New Zealand and on their families and friends overseas. I’d like to acknowledge the continued hard work by staff members, student associations, homestay providers and others supporting international students over the past 20 months – thank you for your incredible manaakitanga.
If you work with and support international students, please find some resources below that might be useful to complement your mahi.
The NauMai NZ COVID-19 page (in English and simplified Chinese) is currently updated almost daily, providing trusted information for international students on alert level settings, vaccinations, health and wellbeing resources, support options and more. This information is also replicated on the NauMai NZ WeChat mini programme.
Other resources include:
New content continues to be added to NauMai NZ. We recently added a new video welcome to the homepage, and we encourage you to share with your networks to raise awareness of the platform.
Finally, I want to acknowledge that this week is Te Wiki o te Reo Māori, Māori Language Week. The 2021 theme is ‘Kia kaha te Reo Māori’ (let’s make the Māori language strong). You can find resources, videos and inspiration at https://www.reomaori.co.nz/.
On that note, I’d like to leave you with one of our favourite whakataukī (proverbs):
Ko te manu e kai ana te miro, nōna te ngahere. Engari, ko te manu e kai I te mātauranga, nōna te ao. The bird that consumes the miro berry, owns the forest. However, the bird that consumes learning, owns the world.
Ngā mihi,
Sahinde Pala
Education New Zealand Manapou ki te Ao Director Student Experience & Global Citizens
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Around the world in five
NEW ZEALAND
Allianz Partners launches mental wellbeing app – a proactive approach for international students
AUSTRALIA
Experts weigh in on Australia’s 10-year strategy at AIEC
UNITED KINGDOM
Number of EU students at UK universities halves after Brexit, non-EU students increase
GLOBAL
Pandemic ‘postpones rather than prevents’ international study
GLOBAL
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Border exception: 1,000 more international students
A further border class exception for 1,000 international students has been approved by the New Zealand Government.
For details please click on this link: Border class exception for 1,000 international students – Ministry of Education
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International students get behind Super Saturday vaccine drive
A group of students showed their concern and social responsibility by telling their stories to The New Zealand Herald ahead of the Super Saturday vaccination drive on 16 October 2021.
Education New Zealand Chief Executive Grant McPherson said it was great to see international students getting involved in the vaccination effort.
“New Zealand reaching its 90% vaccination target will aid in our recovery and bring us one step closer to welcoming more international students to Aotearoa,” he says.
“These are people who bring an array of benefits to community wellbeing, our global relationships, a productive workforce, a strong education system and enabling trade and diplomacy.”
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From the Chief Executive: Take a new look at a New Zealand education
Kia ora koutou,
I’m excited to share Education New Zealand’s new global brand campaign – “Take a new look at a New Zealand education.”
The brand campaign is designed to ensure that a New Zealand education remains a highly desirable one.
The campaign promotes our international education sector and the audience includes students around the world who want to explore new, flexible study options.
In other words, it’s a move from Study in New Zealand to Study with New Zealand – a broader idea that draws together all our onshore options with online, offshore, pathway and blended learning.
The campaign is crucial to the evolution of our New Zealand education brand, as we move towards reconnecting with the world.
It’s one of the keys to the Strategic Recovery Plan for International Education, which aims to diversify New Zealand’s education offerings and create a resilient international education sector.
Over November and December 2021, the first phase of the campaign will position New Zealand as a global education provider – one that students can choose to study with from anywhere in the world.
The video-led campaign targets all our markets using a robust email strategy. It is underway in most markets now and will be rolled out in China over the next few weeks. Watch the campaign video here.
ENZ has also produced new creative materials for education providers to use in their own promotions and marketing activity. I am really pleased to see how these materials – brand messages, photographs and video – reflect the shift to the Study with New Zealand message.
All brand and campaign materials are available to you on this ENZ Brand Lab link. Please use them in your work and encourage our education agent partners to do the same.
Our digital platforms will also be evolving to reflect the shift to the Study with New Zealand message.
I’m grateful to our education providers, who worked with us on this project. It was great to develop this campaign in consultation with people from the sector and to meet their request for unified marketing and messaging for New Zealand education.
He moana pukepuke e ekengia e te waka
A choppy sea can be navigated by a wakaGrant McPherson
Chief Executive, Education New Zealand Manapou ki te Ao -
Around the world in five
Australia
Scott Morrison prepares to let in over 200,000 students and skilled workers
Japan
Travel ban lifted but students could be a long time coming
United States
68% increase in new first-time international enrolments across the United States
Global
Agent views of Australia/New Zealand drop as United Kingdom, Canada and United States benefit
United Arab Emirates
