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• Korean celebrities promote New Zealand education

  The episode was broadcast in October and highlighted New Zealand’s future-focused education system.

  Jae Hee and In-kwon Kim are famous in Korea and China, having appeared in a number of Korean television shows. In September they visited Christchurch with their kids and a film crew to shoot Change the Class, a Korean TV programme that follows them as they visit schools in other countries to experience education and lifestyle abroad.

  Jae Hee was accompanied by his seven-year-old son Raon, while In-kwon Kim was joined by his two daughters Jayoung, 11, and Minkyung, nine.

  ChristchurchNZ International Education Programme Manager, Bree Loverich, said ChristchurchNZ hosted the families and crew while they attended Halswell Primary School to shoot eight episodes of the show.

  “The actors and their families got to experience first-hand the difference between Korea and New Zealand culture,” said Bree.

  “This was a great opportunity to showcase Christchurch’s education system, as well as the wonderful lifestyle our city offers to visitors and residents.”

  TVN, the broadcaster for the series, is famous all over Asia and has 28 million viewers, with the potential to translate the show into Chinese, Filipino, Malaysian, and Russian to name a few.

  “This is huge exposure for New Zealand in the Korea market – the interest this will generate about Christchurch and the wider region is invaluable,” said Bree.

  “Although the show’s purpose is not specifically to promote our international education sector, it is a fantastic bonus for us. The Korean and Chinese markets are important for international education, as well as to our visitor market in general.

  “Some of the communications about the show focus on how New Zealand is first in the world for future-focused education, with Halswell being an example of a modern learning primary school.”

  China is Canterbury’s largest international student market, and Korea its fourth. Both countries also contribute strongly to the region’s visitor economy, with more than 46,550 Chinese and 19,660 South Korean visitors for the y ear ending July 2017.

  “The support and advice of [ENZ Regional Director China and North Asia] Adele Bryant and [ENZ Business Development Manager] Richard Kyle was absolutely key to the successful hosting of a large film crew on a primary schools campus,” said Bree.

  The series consists of eight one-hour episodes. Click here for a clip of the students during a maths lesson.

  

  

• Lifeswap premiere celebrates friendship between New Zealand and Germany

  The final two episodes of the cult-hit webseries Lifeswap, ‘Laughing Matters’ and ‘Die Brücke’, concluded the animated adventures of Duncan and Jörg – the German and Kiwi friends who helped one another understand a new culture.

  ‘Laughing Matters’ tells the story of Jörg, who had an excellent experience in New Zealand, and (due to his preparedness for the future) was accepted into one of New Zealand’s most innovative and technologically advanced companies ‘Rockets R Us’.

  The episodes were commissioned by ENZ and the Germany Embassy respectively.

  Watch the Lifeswap creators, ENZ-ers, and our stakeholders talk about the series and the NZ-Germany relationship at the premiere.

  “We were very fortunate to be able to celebrate Lifeswap with its creators Steffen Kreft – who was himself an international student at Massey University in Wellington – and William Connor, and their many fans at a live event at Wellington’s Embassy Theatre,” ENZ Chief Executive Grant McPherson said.

  “After a year of restricted international travel and very few in-person events, it was a reminder that global education connection and cooperation has not stopped.

  “The Lifeswap series highlights how the longstanding friendship between New Zealand and Germany transcends the situation we find ourselves in. It is a very powerful example of international education relationships keeping New Zealand globally connected while travel is limited.” 

  Following the launch of Laughing Matters – which built on the success of the first joint ENZ Lifeswap episode Group Effort in which Prime Minister Jacinda Ardern had a cameo appearance – the partnership is also being shared with key partners and audiences in Germany as part of ENZ's Americas, Middle East and Europe Education Week.

  To leverage the popularity of the new episode and the wealth of the important topics it deals with, ENZ is working with a PR agency in Germany to tell this positive story more widely.
  
  The PR engagement will involve a mix of approaches, including traditional media, social media and partnering with influencers, to ensure we reach a wide audience on all relevant channels.

  ENZ General Manager – International, Lisa Futschekworked with Kreft and Connor for months on ‘Laughing Matters’.

  “It’s a great fit for Education New Zealand to be working with such creative people who are telling a fantastic story about the friendship between New Zealand and Germany.”

  Also in attendance was the German Ambassador to New Zealand, his Excellency Stefan Krawielicki.

  In his speech to the audience, the Ambassador noted how the humour of Lifeswap allows New Zealanders and Germans to laugh at themselves, and understand our differences.

  “It’s such an enriching experience for young people to go to New Zealand – or for young people to go to Germany – and learn about different approaches and shared values,” he said.

  “Education is a bridge builder and makes young people [become] lifelong ambassadors.”

  Lifeswap dates back to 2013, when creators and partners Kreft and Connor began to work together, pooling their considerable skills in language, animation, and cultural competency.

  The pair said at the premiere that while they’re sad to leave Duncan and Jörg behind, their story is complete.

  “It’s probably a little bit like what parents feel like when their kids are going to study overseas,” Kreft says.

  Watch the complete Lifeswap series on YouTube or Vimeo.

• New Zealand to be Country of Honour at the China Annual Conference and Expo for International Education (CACIE) 2025

  ENZ Chief Executive Amanda Malu was recently in Beijing attending the China Annual Conference and Expo for International Education (CACIE). There, as part of the announcement, Amanda gave a keynote speech at the CACIE Night gala dinner and highlighted the broad and important education links between New Zealand and China. New Zealand was previously Country of Honour at CACIE in 2015.

  CACIE is the largest annual international education event for businesses and students in China. Over 20,000 visitors attended the expo, with an estimated 5,000 people in the audience at the opening plenary.

  There are ample opportunities to showcase New Zealand at 2025 CACIE and leverage our COH status to raise awareness of New Zealand  through a strong in-person presence, New Zealand-focused events, cultural performances and media engagements.

  The ENZ team will work through peak bodies on feedback and input from the sector on the New Zealand presence and events at CACIE.

  In the meantime, keep an eye on the CACIE website where the 2025 dates and conference theme will be announced soon, or reach out to your ENZ Business Development Manager if you have any questions or ideas to share.
  
  

  Highlights from New Zealand’s presence at this year’s conference

  

  Amanda met with LIU Limen, President of the China Education Association for International Exchange (CEAIE). The association is the host and organiser of the conference. 

  

  ENZ partnered with Tourism New Zealand to deliver the New Zealand Study Tours: Engaging in Quality Education and Success Pathways roundtable session which was opened with remarks by H.E. Grahame Morton, New Zealand Ambassador to People’s Republic of China. It was well attended; it became standing room only in the seminar room.

  

  

  The New Zealand pavilion comprised of twelve New Zealand institutions. All eight universities, Te Pūkenga New Zealand Institute of Skills and Technology, ACG schools, Pacific International Hotel Management School, and New Zealand Tertiary College joined ENZ on the pavilion. 

• New Zealand and China internationalise higher education

  Held at the University of Auckland, the seminar was organised by Universities New Zealand (UNZ) in partnership with the Chinese Education Association for International Exchange (CEAIE) and sponsored by ENZ.

  It comprised panel discussions and presentations focused on promoting student mobility between New Zealand and China.  

  Representatives from all eight New Zealand universities, 35 Chinese universities, the Chinese Embassy, Confucius Institute, the New Zealand and Chinese Ministries of Education, Ministry of Business, Innovation and Employment and ENZ attended the seminar.

  Ross Fisher, ENZ’s International Market Manager for China, said the HES gave delegates an opportunity to gain new insights and contacts for building a strategic education partnership between New Zealand and China.

  “New Zealand universities shared their strategies on encouraging more New Zealand students to study abroad, particularly in countries whose long-term futures aligned with New Zealand’s trade and economic interests,” said Ross.

  “Chinese universities provided some very interesting updates on their efforts to increase their attractiveness to international students, focused on the theme of creating multi-national learning environments through such things as the development of courses taught in English. 

  “It was also interesting to hear the perspectives of the Chinese delegates on the role of education in developing deeper person-to-person linkages as part of China’s One Belt-One Road initiative.”

  Prime Minister’s Scholarship for Asia (PMSA) recipients took part in a panel discussion of the opportunities, barriers and challenges of studying in China.    

  To conclude the seminar, delegates participated in a business matching and networking session.

  Adele Bryant, ENZ Regional Director – Greater China and North Asia, said the seminar held a lot of potential for further internationalisation. 

  “China is a major education destination, and hosted more than 440,000 international students in 2016,” said Adele. 

  “We hope this visit by some of China’s best universities will encourage New Zealand students to look at a wider range of study abroad partners in China, and will open doors for New Zealand universities seeking exchange and joint programme partners.”

• On the ‘road’ again

  ENZ’s team in South Korea, in partnership with the Seoul Board of Education, held their first-ever online school roadshow this October. It aimed to give Korean students a better idea of New Zealand and inspire them to study here in the future.

  Virtual webinars were delivered to over 500 students at 13 Korean high schools. Before each webinar, students were asked to send in their questions about New Zealand education, so their presentation could be tailored to reflect their interests.

  New Zealand Ambassador to Korea, Philip Turner, supported the roadshow with a pre-recorded video.

  “This strategic engagement with the Seoul Board of Education  is an example of how we’re working with key in-market stakeholders to keep the dream of New Zealand education alive in the hearts and minds of our future international students,” ENZ Regional Manager – East Asia, Ben Burrowes says.

  Maintaining the New Zealand brand in our offshore markets is a key part of the third workstream of the Recovery Plan for international education, ‘Transforming to a more sustainable future state’.

  Elsewhere in Korea, ENZ working on connecting NZ schools with Korean schools for virtual language exchanges. In September, Team Korea launched a digital platform for a local Korean audience that shares positive stories about New Zealand’s COVID-19 response, institution updates, and inspiring stories of Korean international students.

  “Before COVID, Korea was the fourth-largest student source country for New Zealand’s international education sector,” Ben says. “In 2018, nearly 2,500 Korean students studied at New Zealand schools, a five percent increase on 2017, and our market research indicates that the interest in a New Zealand education certainly still remains. It’s therefore vital that we maintain our brand presence and help to build a pipeline of Korean students for our institutions.”

• A Brazil market update

  This trend is mirrored here in New Zealand which has experienced growth from Brazil in all sectors over the last three years.

  In the following market update, ENZ’s Senior Market Development Manager, Ana Azevedo, and International Market Manager, Julian Ashby, talk about recent initiatives that shine a positive light on the Brazilian market.

  Internationalising postgraduate departments

  

  The opening of the Academic Cooperation Seminar. Seated from left: Professor Jose Alexander Araujo, CAPES, Professor Hernan Chaimovich, FAPESP, ENZ’s Ana Azevedo and Caroline Bilkey, New Zealand Ambassador. At the lecturn is emcee Mr Pedro Marchi, former director of LAE in Brazil.

  Following the recent hugely successful Latin American roadshow, ENZ hosted an Academic Cooperation Seminar – New Zealand & Brazil last month in Sao Paulo to promote collaboration between New Zealand and Brazilian universities.

  Five of the eight New Zealand universities attended, sending nine senior academics to the event. From the Brazilian side, 17 universities were represented by 38 academics and international staff.  

  Ana said the aim of the forum was to capitalise on the recent announcement by the Brazilian Federal Agency for Support and Evaluation of Graduate Education (their acronym is CAPES – which it should be noted is not the same as New Zealand’s CAPEs), which has established a programme to help internationalise Brazilian universities. The Program for Internationalisation of Brazilian Postgraduate Programs (BPP) is a successor to the earlier undergraduate programme known as ‘Science without Borders’.

  

  Professor Caroline Daley of University of Auckland

  CAPES is investing USD$350 million over the next four years to internationalise the universities’ postgraduate departments. Up to 40 Brazilian universities will be selected by CAPES to participate and proposals involving international partners are due in May. 

  For the next four years, this initiative will be the focus of the Brazilian universities.

  

  From left: Professor Roberta Campos, Federal University of Rio de Janeiro (UFRJ - COPPEAD) and Professor Suzane Strehlau, School of Advertising and Marketing, ESPM.

  The New Zealand Ambassador to Brazil, Caroline Bilkey, attended the forum as did representatives of FAPESP, the São Paulo Research Foundation.

  “Successful proposals could greatly enhance New Zealand’s engagement with the region,” said Ana.

  Ana acknowledged the support of the Ministry of Foreign Affairs and Trade in contributing funding and logistical support to ensure the New Zealand academics could travel to Brazilian universities after the event to solidify partnerships.

  Future Proof campaign shows high digital demand

  Interest from Brazilian students in New Zealand can be further seen through the results of the Future Proof campaign that is running on multiple ENZ channels.

  Brazil currently has the second most active users globally from the campaign with more than 10,000 views to the Study in New Zealand website and 1,000 referrals to New Zealand institutions’ websites.

  “This demonstrates that whilst the Brazilian audience is generally very happy to view content, they are also engaging with the message to a higher extent than normal,” said Julian.

  “The more we learn about Brazilian students from campaigns like this the more we can actively target those most receptive to our messages,” he said.

  Activating media in Brazil
  

  At the start of April, ENZ hosted two senior (rival) journalists from two of Brazil’s most influential media outlets, Exame and Folha de Sao Paulo, on a one-week trip through New Zealand.

  The journalists sought to answer two key questions:

  1. How had New Zealand become the #1 ranked country in the world for preparing students for the future?

  2. How had New Zealand made international education such an important industry?

  Julian noted the trip therefore provided an opportunity to highlight key messages to the Brazilian market.

  “The journalists visited and interviewed teachers, principals, students (both New Zealand and Brazilian), officials and lecturers across the state education system and the results have been very pleasing,” he said

  Some of the key observations about New Zealand’s education system from Fabio Takahashi of Folha de Sao Paulo were:

  Ask three before me
  Children are encouraged to ask their peers for help before approaching the teacher, the net effect of which frees teachers up for dedicated one-on-one time with students and demonstrates to students that teachers aren’t the only holders of knowledge.

  Learning & teaching same word in Maori (Ako)
  A common refrain from schools is that students aren’t there to be taught but to learn, and that teachers foster this from day one. Fabio latched onto the Maori word that symbolises this – Ako.

  Schools as staging grounds for tertiary study
  High schools provide a high level of autonomy to students in picking their own career path and mirrors tertiary study (choose courses, get credit). This is unheard of in Brazil.

  Freedom vs pets
  One of the most powerful interviews conducted was with a year 13 Brazilian student, who started off stating that NZ teachers were authoritarian and cold compared to the more ‘huggy’ first-name-basis Brazilian teachers. However, as the student talked, he began to reflect on how much independence and responsibility he had in New Zealand bringing him to the realisation that his life in Brazil was like that of a pet…his parents fed him, housed him, ran him around, made all his choices for him, while in New Zealand he was free to go where he liked if he could figure out how to get there and how to pay for it. You could see the pride he took in this epiphany that he was actually free and capable of making life choices.

  Toddlers with tools
  As you’ll see from the photo in the published article above, the other thing that impressed Fabio was the 4-year-olds armed with real saws and hammers!

  The answer then for how we do it was revealed through every level of the education system. Children are encouraged to be active learners and this is achieved through a national curriculum that allows flexibility for each community to adapt aspects of education to their own surroundings.

  Fabio produced a full-page article in the largest national newspaper in Brazil that fully articulates why New Zealand is the #1 country in the world for preparing students for the future. 

  Articles published to date include: “A paradise for learning”, “How teens build successful New Zealand businesses”, “These two MBAs in NZ have 100% employability”, “Brazilian lecturer and PhD student create start-ups in NZ”.

  The reach of Exame’s online readership is in the 20 million range whilst the print edition of Folha De Sao Paulo enjoys 300,000 subscribers.

  For comments or questions on this report, please contact Ana ana.azevedo@enz.govt.nz (Brasila-based) or Julian julian.ashby@enz.govt.nz (Wellington-based).

• ENZ staffing changes in Washington, D.C

  On Friday 27 September Amy Rutherford, our Regional Director – Americas, the Middle East, and Europe and Counsellor (Education), will be finishing after eleven and a half years at ENZ. 

  Amy started at ENZ in 2013 as an International Market Manager for China. She has been in Washington, D.C. since 2018, having been in Los Angeles prior to that as ENZ’s Director of Education, North America. Prior to working for ENZ, Amy studied in the United States as an undergraduate student and worked for the University of Otago in the North American and European markets, as well as the New Zealand Resident Director for a US study abroad provider, the Institute for Study Abroad (IFSA).

  “As a colleague of Amy’s in the International team, I’ve greatly appreciated Amy’s knowledge and expertise and I know she has built of wide network of trusted colleagues across New Zealand’s international education sector,” Acting General Manager Ben Burrowes said.

  Ben added, “on behalf of ENZ, it is my privilege to congratulate Amy on an outstanding tenure at our organisation and we wish her well for the next step in her professional career”. 

  

  ENZ’s Regional Director - Americas, Middle East and Europe, Amy Rutherford (centre) will be finishing with ENZ on Friday 27 September. Associate Director of Engagement – North America, Natalie Lulia (left), will be acting in the role from Monday 30 November.

  We are delighted that Natalie Lulia, currently Associate Director of Engagement – North America, will step into the role of Acting Regional Director - Americas, Middle East and Europe on Monday 30 September. 

  "Natalie has been a fantastic addition to ENZ and steps into the role at a particularly important time as we implement our 2024 – 2027 business strategy,” Mr Burrowes said. 

  Natalie first joined ENZ in October 2023. Prior to ENZ, she was Director – Māori for the Centres of Asia-Pacific Excellence (CAPE) and Strategic Advisor, International Indigenous Development at Te Whare Wānanga o Waikato - University of Waikato. There, she led a team passionate about Māori business capability, Global Citizenship Education and raising awareness to establish meaningful relationships in the Asia-Pacific, particularly with indigenous communities. 

• Around the world in five

  IRELAND

  Irish gov’t creates group to enhance student wellbeing

  Ireland’s government has announced the creation of a new group, chaired by the Union of Students in Ireland, to examine how student wellbeing and engagement can be enhanced at the country’s higher education institutions.

  Read more

   

  GLOBAL

  Why ethical internationalisation is no longer a choice

  By catering mostly to rich kids from rich families in the developing world, we surely have to admit that international education in developed countries serves to reinforce the economic inequality and social stratification in students’ home societies.

  Read more

   

  NEW ZEALAND

  Returning student happy with coffee and company

  Hannah Mello (29) was the first Otago PhD student to return to complete their studies in New Zealand, under a Government scheme to allow up to 250 overseas PhD students to return the country.

  Read more

   

  AUSTRALASIA

  Spotlight on Australia and New Zealand

  ICEF Monitor featured a country spotlight on New Zealand (including the 1,000 cohort announcement and the global pathways initiative) to their e-subscriber base. Recent surveys among agents and students gave high marks – and top safety ratings – to Australia and New Zealand in the wake of the success that both countries have achieved in limiting the spread of the coronavirus.

  Read more

   

  UNITED STATES

  US: first Biden policies will “restore” international student confidence

  US education organisations have welcomed Joseph Biden as the 46th president of the US, whose administration shows “encouraging signs” towards a more favourable climate for international education, science, and engagement with the world.

  Read more

• NZ set to host Brazilian ‘Ganhando o Mundo’ programme scholars in 2025

  Brazil is now the 6th largest source of international high school students for New Zealand, moving up from 11th place in 2023 (1). Contributing to this rise in popularity has been the strengthening of educational ties between education partners in Brazil and Education New Zealand Manapou ki te Ao (ENZ).   

  The ‘Ganhando o Mundo’ programme from Paraná, recently announced new high school student scholarship winners for 2025. Five countries have been chosen to host the students, with New Zealand being announced as one of the five. Approximately 200 scholarship winners are expected to spend two terms in New Zealand schools next year. 

  ‘Ganhando o Mundo’ is an international education programme created by the state of Paraná which allows thousands of students from public high schools to study abroad for six months with all expenses subsidised. The goal is to provide academic training in foreign institutions, as well as cultural and pedagogical experiences that can later be shared in state schools in Paraná. 

  The announcement was made in Curitiba during a series of engagements that took place in October between a New Zealand delegation and Paraná state institutions, international education agencies and government authorities.  

  

  ENZ’s Bruna de Natale meets with ‘Ganhando o Mundo’ programme coordinators at the Paraná State Department of Education, Lucimar Gusmão and Marlon de Campos Mateus in October.

  This was followed by a launch event hosted by the Paraná state government on 25 November in which the New Zealand Ambassador to Brazil, Richard Prendergast, attended alongside ENZ’s market development manager for Brazil, Bruna de Natale, state government officials, and hundreds of excited scholarship winners. 

  

  New Zealand Ambassador to Brazil, Richard Prendergast, with Ganhando o Mundo scholarship recipients who will be heading to New Zealand in 2025.

   Ambassador Prendergast said that it was incredibly gratifying to participate in the Ganhando o Mundo programme launch event.,  

  “The two hundred students who will be going to New Zealand next year – and the 350 others who went in the two previous editions, in fact, all the Brazilians who studied in New Zealand, our alumni - are ‘informal ambassadors’ of New Zealand in Brazil,” said Ambassador Prendergast.  

  “They know and understand both countries and tend to work to expand our collaboration, to build bridges. People-to-people relationships are fundamental in our bilateral relationship, he added.”

  

  Following the launch event, the Ambassador and Bruna de Natale, met with the Paraná state Secretary of Science, Technology and Higher Education, Aldo Bona, and the Secretary of Education Roni Miranda. They are pictured here with the Secretary of Education Roni Miranda.

  Following the launch event, the Ambassador and Bruna de Natale, met with the Paraná state Secretary of Science, Technology and Higher Education, Aldo Bona, and the Secretary of Education Roni Miranda. They are pictured here with the Secretary of Education Roni Miranda.  

  ENZ’s Bruna de Natale said that this announcement is testament to the strong educational ties that are continually growing between New Zealand and not just the state of Paraná, but across the rest of Brazil too.  

  “A similar study abroad programme has also just been announced by the state government of São Paulo. ‘Prontos Pro Mundo’ (Ready for the World) will send approximately 100 Brazilian students to New Zealand high schools during term 1 next year,” said Bruna.  

  “We look forward to welcoming all of these Brazilian students to high schools and their local communities across the country in 2025 and building on this momentum to host more students in the future,” added Bruna.  

   

  1. Source: Ministry of Education interim international student enrolment data (January to August 2024).

• ENZ’s Connect seminar series returns in 2018

  The seminars will be hosted by ENZ Chief Executive Grant McPherson and General Manager Industry Development Greg Scott.

  ENZ is planning to use this face-to-face time to listen to industry partners and participants will be encouraged to share insights throughout each seminar. 

  “We want to offer practical support to our industry," Mr McPherson said.

  “To help us achieve this, it would be valuable to hear about your experiences. For example, what are the biggest challenges you face? Where do you see opportunity? How can ENZ better assist the international education industry from your perspective?”

  Attendees will also receive an update on ENZ’s strategic direction and current priorities. What these insights mean for industry and how ENZ’s work can be leveraged will also be discussed.   

  “ENZ looks to do the longer term strategic thinking to help provide real intelligence and direction for New Zealand’s international education industry,” said Mr McPherson.

  The series will involve seven workshops in six New Zealand cities. The seminars are open to all international education professionals. They will be particularly valuable for leaders and international staff from:

  DATE	CITY	VENUE	TIME
  Thursday 14 June	Christchurch	TAIT	0900 - 1130
  Friday 15 June	Dunedin	Dunedin Public Art Gallery	1300 - 1530
  Monday 18 June	Hamilton	Claudelands Arena	0900 - 1130
  Tuesday 19 June	Wellington	Te Wharewaka o Poneke	0900 - 1130
  Wednesday 20 June	Palmerston North	Massey University: Sport and Rugby Institute	1300 - 1530
  Thursday 21 June	Auckland	Cliftons	0900 - 1130
  Thursday 21 June	Auckland	Cliftons	1300 - 1530

   Registration details can be found here. Light refreshments will be served.

   Please note: This event is for representatives from New Zealand education institutions and Education Technology Businesses only.