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PIF Recipient: Chasing Time English
Across the world, there is a vast market for English language learning. To put a number on it – around one billion learners. In many countries, though, English is taught through repetitive, mostly grammar-based content. The result is two-fold: students become disengaged and disinterested, and they advance in writing and reading skills at the expense of speaking skills.
Chasing Time English is a New Zealand company on a mission to make English language learning engaging, exciting, and effective for educators and students around the world. How? Through video. The team at Chasing Time English believe that English language classes should excite and inspire students to learn more, and decided video was the best medium to achieve this.
Chasing Time English uses engaging video story content to educate learners.
Through original, live-action-drama videos, Chasing Time English brings intrigue, humour, surprise and suspense into learning. Redrawing the line between education and entertainment, the short videos produced by Chasing Time English are designed to stand alone as quality entertainment, with strong learning outcomes embedded throughout.
To achieve this feat, the company brings together a team of English language educators, applied linguists and filmmaking professionals, who collaborate to create compelling, narrative-based drama content backed up by a cutting-edge pedagogy.
While other education publishers also produce English language learning video content, this is often lower quality video with limited learner appeal and retention. By creating professional quality drama content, Chasing Time English has become a market leader in English language video learning. Captivate learners, and the learning will follow.
Chasing Time English is one of the successful recipients of funding from the International Education Product Innovation Fund, a New Zealand Government-funded initiative to support pilot projects that reimagine and rethink what a New Zealand education experience can look like and mean for global learners. Education New Zealand Manapou ki te Ao (ENZ) is the government agency responsible for international education and is managing the Product Innovation Fund.
ENZ will work in a partnership approach with each successful recipient, sharing skills, expertise and resources to help each pilot succeed and develop into a self-sustaining education offering. The lessons learned through the pilot projects will be shared for the benefit of New Zealand’s entire international education sector, with a view to encouraging innovative, new offerings for international learners to experience a New Zealand education.
The Product Innovation Fund award will enable Chasing Time English to design, develop and deliver a new set of programmes for high beginner to elementary English language learners and educators. Target audiences include New Zealand education institutions with offshore partners, high schools in Japan and the Netherlands, and English language teachers at the post-beginner level.
Across two programmes of 10 weeks each, learners will be able to access up to 100 hours of engaging resources, including Chasing Time English’s distinctive video content, along with other audio and video resources and communication-based activities. The new set of programmes will incorporate a strong New Zealand theme, sharing New Zealand storytelling and themes of environmental sustainability and innovation. The original video content will also showcase New Zealand’s spectacular natural scenery, helping inspire learners and build a connection with New Zealand, wherever they are in the world.
With the support of ENZ through the Product Innovation Fund, Chasing Time English is set to continue growing its impressive offering for English language learners around the world. Already setting the bar for the quality of its learning resources and pedagogy, this Kiwi education provider is showing that online learning can be fun and effective, while also showcasing New Zealand’s landscapes, people and values to learners wherever they are.
More information:
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Call for speakers for NZIEC KI TUA 2023
NZIEC KI TUA 2023 will be held in Ōtautahi Christchurch from 16 to 18 August 2023 at Te Pae Convention Centre. A welcome function will occur on Wednesday evening followed by two days of conference sessions on Thursday and Friday.
2023 marks the 30th time our conference will be held, and this year’s theme is Te Ara Ki Tua – the pathway ahead. As we celebrate this milestone, our theme encourages us to consider how our sector can thrive in the future.
We’re calling for speakers to help us explore the following sub-themes:
- Excellent Experiences – How can we foster excellent experiences for international students studying with Aotearoa New Zealand?
- Marketing Smarts – What are the most effective ways to market to and recruit international students?
- Growing Global – How can we grow our relationships with international partners?
- Authentically Aotearoa – How can our international education offerings tap into what makes our country special?
- Fresh Offerings – How can we develop fresh programmes, products, services and partnerships and take them to the world?
Please refer to the NZIEC KI TUA website here for detailed information on the theme and sub-themes, session formats, tips for your abstract and biography, and speaker terms and conditions.
You can submit your speaking proposal through the NZIEC KI TUA Speaker Portal. Submissions close on 22 May 2023.
If you have any questions, please contact us at nziec@enz.govt.nz.
We hope you will consider joining us at NZIEC KI TUA to discuss the key opportunities and challenges facing our sector as we discuss Te Ara Ki Tua.
An in-person format and early bird registration
Subject to pandemic settings, this year’s conference will be an in-person format. Sector feedback revealed a strong desire to return in-person, in part to facilitate kanohi-ki-te-kanohi connections after so many years apart.
We are not intending to offer a hybrid option (in-person and virtual format) this year as this requires additional resources to deliver and a hybrid approach results in inferior experiences for both audiences. To support attendance, and in recognition of the impact of Covid-19, a discounted early bird registration rate will be available this year.
- Excellent Experiences – How can we foster excellent experiences for international students studying with Aotearoa New Zealand?
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Beyond the Summit: the world visits New Zealand education
The Summit is co-hosted by New Zealand, the OECD and Education International. It draws together representatives of the highest achieving and fastest improving education systems in the world, as measured by the OECD through the Programme of International Student Assessment (PISA) survey. Invited attendees include Ministers of Education, teacher leaders, and heads of national teachers’ unions.
The theme for the 2014 Summit is ‘Excellence, Equity and Inclusiveness – High quality teaching for all’.
On either side of the Summit, the delegations have opportunity for bilateral meetings with government leaders and officials in Wellington and also for visits to peak bodies and education providers. These include a chance to see how education is delivered on an urban marae in Auckland, and how Christchurch schools and early childhood education centres are responding to the post-quake challenge.
Government officials across various agencies are working together to support the visits by the international delegations, which include education leaders from Hong Kong, Japan, Germany, Poland, Singapore, the Netherlands, UK, USA, Canada, Denmark, Estonia, Finland and Sweden. There are also invited observers coming from Niue, Samoa, Tokelau, Tonga, Vanuatu, Cook Islands and Solomon Islands.
For more information about the International Summit on the Teaching Profession, see the ITSP webpage.
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Around the world in five
NEW ZEALAND
Allianz Partners launches mental wellbeing app – a proactive approach for international students
AUSTRALIA
Experts weigh in on Australia’s 10-year strategy at AIEC
UNITED KINGDOM
Number of EU students at UK universities halves after Brexit, non-EU students increase
GLOBAL
Pandemic ‘postpones rather than prevents’ international study
GLOBAL
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Merry Christmas from ENZ
2013 had its usual mix of challenges and successes, but as an industry we’ve still got plenty of reasons to be optimistic. Trends such as the projected growth in international education worldwide, the rapidly increasing demand for international education among the growing middle class in Asia and the relatively untapped opportunities for New Zealand education programmes to be delivered offshore (not to mention the possibilities for significant growth in student recruitment) all bode well for a brighter future.
The launch of the New Zealand Education Story and its associated customisable marketing assets allow us all to tell a shared story as one. This, combined with the new website studyinnewzealand.com, will boost our marketing efforts enormously, helping to drive more inquiries through to your institutions.
I trust the products and services that Education New Zealand (ENZ) developed and delivered in 2013 to support your growth are useful and making a difference. There are more industry support products and services to come in 2014, and these will be delivered alongside the most important collaborative project we’ve initiated this year: the Strategic Roadmaps programme.
The New Zealand International Education Conference held in November was one of the highlights for me this year. As well as enjoying the chance to meet and talk with many of you, I also got a real sense of the collaboration that’s going on in our industry.
Thank you for your continued interest in hearing about the news and opportunities that we bring to you through our e-newsletter. We are committed to improving our communications in 2014, and this will include a review of International Education News, to ensure it continues to provide information and news that adds value to your work.
But for now, have a great summer holiday break.
Grant McPherson Chief Executive, Education New Zealand
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Border exception: 1,000 more international students
A further border class exception for 1,000 international students has been approved by the New Zealand Government.
For details please click on this link: Border class exception for 1,000 international students – Ministry of Education
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Journey to transformational student experience
The session, presented by ENZ Director, Student Experience, Hayley Shields, and Study Auckland International Education Manager Henry Matthews, reinforced how students are at the core of our initiatives.
Hayley said that in true manaakitanga spirit, if we want to host, care for and respect our international students, we need to design programmes that are student centred.
“We are providing a good student experience, but how can move from good to great? The answer is to ask our students and to have them co-design initiatives with us.”
To reinforce the point that students are at the core of our work, James Koo and Will Kim from Niesh (a student-services start-up business serving hundreds of students a week) spoke about the brand new partnership between Niesh, ATEED and ENZ to design a solution that assists international student with global employability.
Neish’s philosophy is never to charge students for anything, and is one of those exciting approaches that happen if you ask students to design solutions for students.
“The audience resonated with the premise that focusing on the student experience can set us apart from our competitors."
The theme of student experience was prominent at NZIEC 2017.
“The New Zealand student experience was argued as a competitive advantage in the NZIEC Kiwis versus Aussies debate, and Roger McElwain from the University of Otago’s Language Centre and Foundation Year provided a great student experience soundbite in the NZIEC wrap-up video.
“There were also a number of student panels, a session on the International Student Wellbeing Strategy and a comprehensive student experience breakout programme developed by ISANA, meant the mission to put the student experience at the centre at NZIEC was well accomplished.”
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New Zealand well represented at the 2024 World Digital Education Conference
The 2024 World Digital Education Conference, attended by representatives from over 70 countries and regions as well as international organisations, aims to work with governments, the education sector, and stakeholders to jointly implement the outcomes of the United Nations Transforming Education Summit, promote education recovery post-pandemic, equitable quality education through digital education transformation, and advance the realisation of the Sustainable Development Goals (SDGs).
Chinese Education Minister Huai Jinpeng provided the keynote speech at the opening ceremony. He noted the impact of technology on education and the need to prioritise education reform to keep pace with changes and harness the benefits of digital education. Minister Huai concluded by saying they look forward to the new impetus into promoting international cooperation in digital education through this conference.
New Zealand was represented by Minister of Education, Hon Erica Stanford (through a pre-recorded session); H.E. Grahame Morton, New Zealand Ambassador to People’s Republic of China; Ardi Barnard, New Zealand Consul-General to Shanghai; Dr Grant Klinkum, Chief Executive New Zealand Qualifications Authority and Education New Zealand’s China-based representatives. The strong presence at the conference contributes to New Zealand’s reputation as an education partner with an innovative approach to digital learning. New Zealand Education Minister Hon Erica Stanford gave a video address and shared New Zealand’s efforts to harness digitalisation to improve our education system and support lifelong learning.
“As an education minister with a relentless focus on the progress and achievement of all students, I see that digital tools and the well-designed use of data have enormous potential to help us drive progress and achievement,” said Minister Stanford.
Hon Erica Stanford, New Zealand’s Minister of Education delivered a pre-recorded session, sharing New Zealand’s efforts to harness digitalisation and data in education.
In his address at the Opening Ceremony, Ambassador Morton highlighted the important role of education in the New Zealand-China relationship and gave insights into New Zealand’s innovative EdTech sector.
“Digital education is at the centre of New Zealand’s EdTech sector and its developments. Three-quarters of New Zealand EdTech companies are actively looking to take their offerings to the world,” said Ambassador Morton.
Ambassador Morton addresses the audience during the Opening Ceremony of the conference.
During the Parallel Session on Governance and Digital Transformation, Dr Klinkum shared New Zealand’s experience in quality assurance, qualification recognition and assessment delivery in the digital era.
“We would like to continue working with our international colleagues to ensure that we provide credible education for learners and that life-long learning and global mobility is supported by digital education and reflects the needs of increasingly digital societies,” said Dr Klinkum.
During the conference, organisers held the inaugural launch ceremony of the World Digital Education Alliance (WDEA). Universities New Zealand, on behalf of the University sector, joined the Alliance. The first batch of members is by invitation and as of 30 January 2024, 104 agencies from 41 countries joined the alliance ranging from schools to Technical and Vocational Education and Training (TVET) institutions, training centres, colleges and universities as well as research institutions and enterprises. The initiative aims to fulfil the UN SDG 4, build a mechanism for international cooperation and exchange in digital education, form synergy to promote global educational development, and create a new environment for smart education.
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China and New Zealand discuss vocational collaboration
New Zealand ITPs, PTEs and a delegation of 51 senior leaders from Chinese vocational education institutions attended the 6th Annual Sino New Zealand Model Programme Symposium to share research and discuss collaboration in vocational education.
The symposium theme was fostering innovation and entrepreneurship skills in students at vocational and training institutions.
The head of the Chinese delegation, Mr Chen Qiaming, Chair of Council at Szenshen Polytechnic, said innovation and entrepreneurship skills are vital to China’s Made in China 2025 strategy and that Chinese TVET institutions must cultivate these skills in its students. For this reason, many Chinese institutions are looking to collaborate with New Zealand institutions for teacher and student exchanges and assistance with curriculum development.
It was apparent in discussions that Chinese delegates value New Zealand’s “integrated” multi-disciplinary approach and are keen to embed such approaches in their own education programmes. Besides an ongoing interest in vocational teacher training, there also seemed to be growing interest in work-readiness and English-language courses to help create an “internationalised” and employable workforce in China.
China’s appetite for establishing its credentials as a provider of international education also continues to grow – a number of Chinese representatives said hosting international students from New Zealand was a key priority for them.
ENZ’s Regional Director – China & North Asia, Adele Bryant, said the scale of Chinese representation there reflected the appeal of partnering with New Zealand.
“China’s interest in pursuing new opportunities with our vocational institutions is a testament to our reputation for creating creative and innovative thinkers and developing soft skills required for the modern workforce – as evidenced by New Zealand’s ranking first in the world for preparing students for the future.”
“It makes a lot of sense for our two countries to work together to leverage each other’s strengths.”
Tony O’Brien, Sino NZ Model Programme Director, said it was very unusual to get such a large group of senior leaders from China in New Zealand for such an event. It was therefore excellent to have so many New Zealand providers represented at the conference to network and form relationships with their peers in China.
ENZ Chief Executive Grant McPherson spoke at the forum, which was also attended by representatives from 11 New Zealand ITPs (NMIT, Weltec/Whitireia, SIT, WINTEC, UNITEC, Toi Ohomai, Otago Polytechnic, MIT, EIT, UCOL and NorthTec), four PTES (ACG, New Zealand Institute of Education, Tasman International Academies and Skills International), and delegates from the Industry Training Federation and New Zealand Council for Educational Research.
The Sino NZ Model Programme is part of the Strategic Education Partnership Agreement between New Zealand and China. It is a vehicle for deeper and broader collaboration between the two countries’ professional and vocational education and training sectors.
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New Future Proof campaign to showcase Kiwi teachers
The eight-week Future Proof campaign earlier this year achieved incredible results, including reaching over 33 million potential international students and achieving more than 14 million social media engagements.
To continue the conversation, ENZ will evolve the campaign to focus on the role that high-quality teachers play in New Zealand’s ranking as best in the world for educating students for the future. We will share inspiring stories about our teaching talent with the world through videos and other web content.
Patrick Holden, ENZ’s Digital Media Project Manager, says the upcoming campaign aims to raise awareness of the quality of our education, which research suggests isn’t fully appreciated in many of our markets.
“In line with the newly-launched International Education Strategy 2018 – 2030, we’re aiming to reach students interested in studying high-value programmes in New Zealand by showcasing the world-leading Kiwi teachers and academics that will be available to them.
“This second Future Proof campaign will run across October – November which is a key decision-making period for international students.”
Students who engage with the campaign will be “nurtured through” to My StudyNZ to connect with New Zealand institutions and agents. Institutions can make sure they’re getting the most out of this recruitment opportunity by updating their profile on the Study in New Zealand website.
“We’ll be putting a briefing pack together to help institutions leverage the campaign in their own recruitment activities. Keep an eye on future editions of E-News for this and further updates,” said Patrick.
Share your story
Do you have a great story idea about a world-leading academic or inspiring teacher? If so, please email philippa.brown@enz.govt.nz and tell us why you think they’d be perfect for this campaign.
