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• Connecting institutions to a global audience

  SiNZ is a powerful tool to capture the attention of high-quality international students. In the year to June 2017, more than 1.5 million people had more than 2 million sessions on the SiNZ website.

  To help increase the number of international students that SiNZ directs to institutions, ENZ’s digital team is working with institutions to better convey their value propositions.

  Lucia Alarcon, ENZ’s International Digital Project Manager, says the first step has been contacting institutions to update their contact details on SiNZ.

  “We have had a great response so far, with almost half of the institutions we contacted engaging promptly,” said Lucia.

  “ENZ referral traffic performs better than other sources of traffic so having SiNZ traffic referred to institutions increases conversion opportunities.”  

  Lucia said future communications will encourage institutions to update their SiNZ profiles, providing them with tips and advice to make a stronger profile. 

  “We’ll also keep them updated on our future plans for SiNZ, such as upgrading our search platform so it does an even better job of conveying institutions’ value proposition to international students.”

  “We’ll also carry out a survey to find out how we can improve the referral process.”

  For information on how to list an institution on SiNZ, email info@studyinnewzealand.govt.nz

• From the CE: Manaakitanga: it's what we do

  First, I want to acknowledge the complex and difficult situation that many students and their families, as well as agents, are facing during this period of uncertainty. This is a tough time, and I know there are a lot of people working hard in trying to make things a bit easier.

  While there are no confirmed cases of coronavirus in New Zealand to date, there’s no doubt that this has been a frustrating start to the school and academic year.

  I also want to acknowledge our sector – the education providers, peak bodies and related government agencies – who have been working hard to address this rapidly changing situation, both here and internationally.

  Led by the Ministry of Health, and the Ministry of Education for the education sector, our sector has been working hard to respond to the impact of the coronavirus and support our international students.

  Right now, we’re continuing to respond to short-term issues, while also looking at the longer term picture.

  Looking ahead, amongst other things, we’re thinking about how we recognise and acknowledge the commitment that international students have made to study in New Zealand. We also need to remain a sought-after education destination and ensure students continue to be warmly welcomed to our shores.

  Manaakitanga – to look after one another by extending respect, hospitality and warmth – must underpin everything we do.

  I’d also like to thank the homestay providers and others who have continued to warmly welcome international students into their homes, and the staff who have ensured everyone has the support they need.

  He aha te mea nui o te ao? He tangata! He tangata! He tangata!

  What is the most important thing in the world? It is people! It is people! It is people!

  Ka kite anō,

  Grant McPherson

  Chief Executive/Kaihautū

  Education New Zealand Manapou ki te Ao

• New Future Proof campaign to showcase Kiwi teachers

  The eight-week Future Proof campaign earlier this year achieved incredible results, including reaching over 33 million potential international students and achieving more than 14 million social media engagements.

  To continue the conversation, ENZ will evolve the campaign to focus on the role that high-quality teachers play in New Zealand’s ranking as best in the world for educating students for the future. We will share inspiring stories about our teaching talent with the world through videos and other web content.

  Patrick Holden, ENZ’s Digital Media Project Manager, says the upcoming campaign aims to raise awareness of the quality of our education, which research suggests isn’t fully appreciated in many of our markets.

  “In line with the newly-launched International Education Strategy 2018 – 2030, we’re aiming to reach students interested in studying high-value programmes in New Zealand by showcasing the world-leading Kiwi teachers and academics that will be available to them.

  “This second Future Proof campaign will run across October – November which is a key decision-making period for international students.”

  Students who engage with the campaign will be “nurtured through” to My StudyNZ to connect with New Zealand institutions and agents. Institutions can make sure they’re getting the most out of this recruitment opportunity by updating their profile on the Study in New Zealand website.

  “We’ll be putting a briefing pack together to help institutions leverage the campaign in their own recruitment activities. Keep an eye on future editions of E-News for this and further updates,” said Patrick. 

  Share your story

  Do you have a great story idea about a world-leading academic or inspiring teacher? If so, please email philippa.brown@enz.govt.nz and tell us why you think they’d be perfect for this campaign.

• Australian fair offers global gateway for Kiwi Edtech

  Although Australia is not a traditional student attraction market for New Zealand, its proximity to us as well as its size, recent digital education reforms in the wake of COVID 19, and its links to the rest of the world, create opportunities for our education technology products and services community.

  This was the first time ENZ participated with edtech companies as a group in this two-day conference and expo. With more than 11,000 attendees, 250 speakers, 250 exhibitors and 10 sub conferences (including one on edtech innovation,) EduTECH 2022 is the most comprehensive cross-sector event for education in the southern hemisphere. It brings together ‘educators and solution providers to exchange and explore ideas, techniques, and technology, with the aim of improving teaching, training and learning and raising the education standards in Australia and the world.’

  ENZ worked closely with New Zealand Trade and Enterprise (NZTE) to maximise the overall impact for New Zealand Inc from the event, with both organisations supporting edtech companies to take part.

  

  EdPotential General Manager Charlie Tomlinson

  Six of NZTE’s focussed edtech customers (Orah, iUgo, Hero, Banqer, StepWeb and EdPotential) were hosted in a NZTE Pavilion at EduTECH. ENZ also supported seven edtech companies keen to explore opportunities in Australia: Learn English Live, Chasing Time English, Language Fuel,  ByteEd, Kai's Education,  Pacific Kids' Learning  and TTRO. Two other New Zealand companies, Education Perfect and MyMahi, also participated independently.

  

  Lianne & Jeff King, Co-founders of MyMahi

  In the spirit of collaboration, ENZ hosted an event at the NZTE Pavilion that enabled all 15 companies to connect with a number of Australian education providers as well as with NZTE, to share ideas and insights about edtech opportunities for New Zealand in Australia.  

  ENZ’s delegation also took part in the local Australian Education Technology Association’s ‘Pasta with Peers’ informal dinner, an opportunity to connect with over 200 Australian edtech founders and CEOs.

  “I found the conference really valuable - we actually picked up a series of Indigenous schools to connect in with our Indigenous programme for next year so that was great,” says Will Clarke, Learn English Live co-founder and director.

  “EduTech Australia is where it’s happening this week! Lots of information to absorb and great insights on all things edtech! It’s been awesome meeting and spending time with like-minded people who are working hard to build their businesses and brand outside of NZ. With the support of ENZ and the introduction to the NZTE team here, the future looks bright for Pacific Kids Learning,” says Evo Leota-Tupau, founder of Pacific Kids Learning.

  Aotearoa’s edtech community is increasingly being recognized for the valuable contribution it makes to international education around the world, says Alana Pellow, Business Development Manager at ENZ.

  

  iUgo Founder and Managing Director Nicola Smith with ENZ's Alana Pellow

  “For example, it was great to see two edtech companies being included in the Prime Minister’s recent trade mission to Australia, while several edtech exporters featured in Minister Hipkins’ recent international education engagements in the Americas.”

  Following ENZ’s successful participation in EduTECH2022, Ms Pellow is keen to explore further opportunities to bring the collective energy and momentum of the edtech sector together, to support its contribution to international education and the outcomes for learners.

  More information:

  • Aotearoa EdTech Excellence white paper 2021, developed by EdTechNZ in partnership with ENZ, says that more than 90% of New Zealand edtech businesses export or have ambition to export, with the main markets being the United States (26%) and Australia (24%).  
  • Education 2030 , a report by HolonIQ, includes predictions about the future growth of the global education market and the role of technology.
  • Australia Perception Research 2022 | New Zealand Story Group (nzstory.govt.nz), a webinar by NZStory, suggests Australia is one of the most accessible international markets for New Zealand businesses to enter, and highlights Australia’s growing admiration for the values it perceives New Zealand represents – particularly our leadership and indigenous journey. Our te ao Māori values of manaakitanga and kaitiakitanga resonate deeply with both Australian consumers and businesses.

• ENZ’s Connect seminar series returns in 2018

  The seminars will be hosted by ENZ Chief Executive Grant McPherson and General Manager Industry Development Greg Scott.

  ENZ is planning to use this face-to-face time to listen to industry partners and participants will be encouraged to share insights throughout each seminar. 

  “We want to offer practical support to our industry," Mr McPherson said.

  “To help us achieve this, it would be valuable to hear about your experiences. For example, what are the biggest challenges you face? Where do you see opportunity? How can ENZ better assist the international education industry from your perspective?”

  Attendees will also receive an update on ENZ’s strategic direction and current priorities. What these insights mean for industry and how ENZ’s work can be leveraged will also be discussed.   

  “ENZ looks to do the longer term strategic thinking to help provide real intelligence and direction for New Zealand’s international education industry,” said Mr McPherson.

  The series will involve seven workshops in six New Zealand cities. The seminars are open to all international education professionals. They will be particularly valuable for leaders and international staff from:

  DATE	CITY	VENUE	TIME
  Thursday 14 June	Christchurch	TAIT	0900 - 1130
  Friday 15 June	Dunedin	Dunedin Public Art Gallery	1300 - 1530
  Monday 18 June	Hamilton	Claudelands Arena	0900 - 1130
  Tuesday 19 June	Wellington	Te Wharewaka o Poneke	0900 - 1130
  Wednesday 20 June	Palmerston North	Massey University: Sport and Rugby Institute	1300 - 1530
  Thursday 21 June	Auckland	Cliftons	0900 - 1130
  Thursday 21 June	Auckland	Cliftons	1300 - 1530

   Registration details can be found here. Light refreshments will be served.

   Please note: This event is for representatives from New Zealand education institutions and Education Technology Businesses only.

• A Brazil market update

  This trend is mirrored here in New Zealand which has experienced growth from Brazil in all sectors over the last three years.

  In the following market update, ENZ’s Senior Market Development Manager, Ana Azevedo, and International Market Manager, Julian Ashby, talk about recent initiatives that shine a positive light on the Brazilian market.

  Internationalising postgraduate departments

  

  The opening of the Academic Cooperation Seminar. Seated from left: Professor Jose Alexander Araujo, CAPES, Professor Hernan Chaimovich, FAPESP, ENZ’s Ana Azevedo and Caroline Bilkey, New Zealand Ambassador. At the lecturn is emcee Mr Pedro Marchi, former director of LAE in Brazil.

  Following the recent hugely successful Latin American roadshow, ENZ hosted an Academic Cooperation Seminar – New Zealand & Brazil last month in Sao Paulo to promote collaboration between New Zealand and Brazilian universities.

  Five of the eight New Zealand universities attended, sending nine senior academics to the event. From the Brazilian side, 17 universities were represented by 38 academics and international staff.  

  Ana said the aim of the forum was to capitalise on the recent announcement by the Brazilian Federal Agency for Support and Evaluation of Graduate Education (their acronym is CAPES – which it should be noted is not the same as New Zealand’s CAPEs), which has established a programme to help internationalise Brazilian universities. The Program for Internationalisation of Brazilian Postgraduate Programs (BPP) is a successor to the earlier undergraduate programme known as ‘Science without Borders’.

  

  Professor Caroline Daley of University of Auckland

  CAPES is investing USD$350 million over the next four years to internationalise the universities’ postgraduate departments. Up to 40 Brazilian universities will be selected by CAPES to participate and proposals involving international partners are due in May. 

  For the next four years, this initiative will be the focus of the Brazilian universities.

  

  From left: Professor Roberta Campos, Federal University of Rio de Janeiro (UFRJ - COPPEAD) and Professor Suzane Strehlau, School of Advertising and Marketing, ESPM.

  The New Zealand Ambassador to Brazil, Caroline Bilkey, attended the forum as did representatives of FAPESP, the São Paulo Research Foundation.

  “Successful proposals could greatly enhance New Zealand’s engagement with the region,” said Ana.

  Ana acknowledged the support of the Ministry of Foreign Affairs and Trade in contributing funding and logistical support to ensure the New Zealand academics could travel to Brazilian universities after the event to solidify partnerships.

  Future Proof campaign shows high digital demand

  Interest from Brazilian students in New Zealand can be further seen through the results of the Future Proof campaign that is running on multiple ENZ channels.

  Brazil currently has the second most active users globally from the campaign with more than 10,000 views to the Study in New Zealand website and 1,000 referrals to New Zealand institutions’ websites.

  “This demonstrates that whilst the Brazilian audience is generally very happy to view content, they are also engaging with the message to a higher extent than normal,” said Julian.

  “The more we learn about Brazilian students from campaigns like this the more we can actively target those most receptive to our messages,” he said.

  Activating media in Brazil
  

  At the start of April, ENZ hosted two senior (rival) journalists from two of Brazil’s most influential media outlets, Exame and Folha de Sao Paulo, on a one-week trip through New Zealand.

  The journalists sought to answer two key questions:

  1. How had New Zealand become the #1 ranked country in the world for preparing students for the future?

  2. How had New Zealand made international education such an important industry?

  Julian noted the trip therefore provided an opportunity to highlight key messages to the Brazilian market.

  “The journalists visited and interviewed teachers, principals, students (both New Zealand and Brazilian), officials and lecturers across the state education system and the results have been very pleasing,” he said

  Some of the key observations about New Zealand’s education system from Fabio Takahashi of Folha de Sao Paulo were:

  Ask three before me
  Children are encouraged to ask their peers for help before approaching the teacher, the net effect of which frees teachers up for dedicated one-on-one time with students and demonstrates to students that teachers aren’t the only holders of knowledge.

  Learning & teaching same word in Maori (Ako)
  A common refrain from schools is that students aren’t there to be taught but to learn, and that teachers foster this from day one. Fabio latched onto the Maori word that symbolises this – Ako.

  Schools as staging grounds for tertiary study
  High schools provide a high level of autonomy to students in picking their own career path and mirrors tertiary study (choose courses, get credit). This is unheard of in Brazil.

  Freedom vs pets
  One of the most powerful interviews conducted was with a year 13 Brazilian student, who started off stating that NZ teachers were authoritarian and cold compared to the more ‘huggy’ first-name-basis Brazilian teachers. However, as the student talked, he began to reflect on how much independence and responsibility he had in New Zealand bringing him to the realisation that his life in Brazil was like that of a pet…his parents fed him, housed him, ran him around, made all his choices for him, while in New Zealand he was free to go where he liked if he could figure out how to get there and how to pay for it. You could see the pride he took in this epiphany that he was actually free and capable of making life choices.

  Toddlers with tools
  As you’ll see from the photo in the published article above, the other thing that impressed Fabio was the 4-year-olds armed with real saws and hammers!

  The answer then for how we do it was revealed through every level of the education system. Children are encouraged to be active learners and this is achieved through a national curriculum that allows flexibility for each community to adapt aspects of education to their own surroundings.

  Fabio produced a full-page article in the largest national newspaper in Brazil that fully articulates why New Zealand is the #1 country in the world for preparing students for the future. 

  Articles published to date include: “A paradise for learning”, “How teens build successful New Zealand businesses”, “These two MBAs in NZ have 100% employability”, “Brazilian lecturer and PhD student create start-ups in NZ”.

  The reach of Exame’s online readership is in the 20 million range whilst the print edition of Folha De Sao Paulo enjoys 300,000 subscribers.

  For comments or questions on this report, please contact Ana ana.azevedo@enz.govt.nz (Brasila-based) or Julian julian.ashby@enz.govt.nz (Wellington-based).

• Diversity and inclusion in North America

  “Partnering with marginalised communities around us to confront harm in our past is something we all have to practise,” says course co-ordinator David Wick, Associate Professor, Middlebury Institute of International Studies.  

  "What was striking was that, from the first in-person meetings, everyone was willing to make personal connections to the content, share their own learning and vulnerabilities, and very curious as to how they can learn from one another to create better learning environments.” 

  Diversity Abroad, based in US, is the largest organisation focused on diversity, equity and inclusion in international education. ENZ works with Diversity Abroad on a range of initiatives, such as the annual Global Inclusion Conference, as well as partnering to deliver the specially designed course. 

  Attended by 18 people from NZ universities and ENZ, the three-month certificate course was fully online. Workshops, group discussion, videos, articles and assignments kept the participants highly engaged, and feedback on the course was very positive.

  

  Dr. Anna Foster, Study Abroad and Exchange Manager at the University of Canterbury, says the programme provided a comprehensive exploration of Access, Inclusion, Diversity and Equity (AIDE) in relation to student mobility. 

  “The programme was really valuable in gaining a deeper understanding of AIDE as it relates to Education Abroad, particularly due to the focus on considering every aspect of the student mobility journey in an end-to-end approach from the perspective of diverse cohorts,” Anna says.  

  “This has certainly influenced our team approach on an ongoing basis - it has shaped many of the continuing conversations we have around our outreach and processes, and has also helped us consider how we can further partner with both external and internal partners to better support our students. 

  “I think all of the group also found the programme to be impactful from a self-reflection perspective, prompting some really useful reflection on the backgrounds, biases and perspectives that shape each of us and how we can use this awareness as leaders and in our work with students.” 

  Anna also appreciated the practical focus of the course, and says her team is now considering some of the barriers to outbound mobility for diverse and under-represented cohorts, and working on strategies to address these. 

  Sarah Sung, Study Abroad Manager at the University of Auckland, also found the programme very beneficial.  

  “The programme has given me opportunities to delve into every single aspect of our team’s work through AIDE lenses as well as reflect on our past initiatives relating to diversity and inclusion. I learned that to make diversity work, AIDE should not be seen as a stand-alone project or matter but be embedded in our everyday life and all work,” Sarah says.  

  Sarah says AIDE conversations will be part of regular team meetings, as well as being integrated into team members’ KPIs and performance reviews, and she is working on a plan to increase participation from under-represented students.   

  “This includes extensive work in identifying opportunities to collaborate with partners for diversity and inclusion goals, reviewing our scholarship, communications and co-curricular programming for diverse students and developing a system for data collection.”  

  Lewis Gibson, ENZ’s Field Director North America, also took part in the course and says feedback from the cohort participants demonstrates the need for further AIDE learning in the New Zealand international education sector.  

  “Hearing from colleagues about the personal and professional measures they are actively putting in place to support under-served inbound and outbound students, as a direct result of this programme, is inspirational,” he said. 

  For more information about the International Education Diversity & Inclusion Certificate, contact Lewis Gibson at Lewis.Gibson@enz.govt.nz

• Improving orientation programmes 

  At NZIEC 2018, a number of breakout sessions talked about the need to reconsider current approaches to orientation and student support in order to improve the student experience and increase their intercultural competence.

  

  Izzie Guo

  In the Inspiring global citizens panel discussion: How can we make a difference? Izzie Guo, ChristchurchNZ’s Student Experience Coordinator talked about their Student Ambassador programme, and how positive student experiences are often shaped by the social and extracurricular space, not the academic.

  “Student Ambassadors are involved in events and activities around the city, some volunteer, some organise and MC big events like our Student Welcome. It’s a way to improve their interpersonal skills and make new friends. It helps them settle in and build connections,” said Izzie.

  Student Ambassadors are also the first connection that new international students make – they run the airport welcome and support orientations at institutions, welcoming and greeting new students in their own language, asking them about their home and breaking the ice.

  Education Tauranga has taken a similar approach. In Redefining orientation programmes, Anne Young talked about how Education Tauranga has redefined its orientation programme by holding events throughout the year to mitigate ‘culture shock’ and help students achieve a smooth transition to life and study in Tauranga.

  

  Education Tauranga's international student orientation in February 2018

  “For most people, orientation means the first two weeks a student arrives, but that’s really an induction to their education provider and region. Orientation should go well beyond that, because the transition to a new setting takes more than two weeks.

  “The key is continual engagement. Throughout the year, you need to build relationships with international students and their families and show you have a continued offer.”

  AFS research supports this approach. In her presentation, Global competence development in international education: Tools to make it happen, Marcela Lapertosa, AFS Director of Education and Intercultural Learning, said skilled facilitation and regular reflection is the answer.

  

  Marcela Lapertosa

  “It is not enough to make one phone call to a student each month asking yes or no questions, “do you like your homestay,” “do you like your school” – there needs to be an attempt to unpack differences, challenges and perceptions.”

  AFS has undertaken research in this area to develop the AFS Student Learning Journey Curriculum, which includes a variety of one-on-one and group activities to help students reflect and understand their new surroundings and how best to navigate it.

  “For example, you could ask the student and their host family to draw a picture of the floorplan of their home and use questions to learn more about each other: Where does your family spend the most time? What does a closed door mean? Does it mean someone is mad at you, or that they want privacy?” This kind of exercise shows how different cultural values are reflected in a building and can help students and their host family understand one another,” said Marcela.

  “It can also make it easier for students to open up who are not natural reflectors, especially when done in a group with their homestay family or school peers.”

• Student Voice 2013 a ‘great opportunity’

  Twenty five current and former international students gathered to share their education experiences and to network with other international students.

  Activities kicked off with a scavenger hunt where the teams were given a list of clues and tasks to complete at different locations around the city. The scavenger hunt included a creative photo competition to create content for our social media channels. Photos from the scavenger hunt can be found on our Facebook page.

  During day two of Student Voice, workshops were held to learn more about the pathways students took to study in New Zealand, their education experiences, and their views on what can be done to improve the student experience.

  Participants also fed back on the new, New Zealand Education Story brand, creating their own execution of the brand posters.

  ENZ selected three current international students and one alumnus from the Student Voice group to make up the panel members for the Student Voice 2013 session at the New Zealand International Education Conference. The panel members will share their education pathway experiences and the findings from Student Voice 2013. 

  We are very excited to have such outstanding representatives of New Zealand education joining us.  

• Thinking regionally, acting globally, at ANZA

  Education New Zealand (ENZ) extended its presence this year by creating a New Zealand pavilion, featuring 11 regional international education organisations hosted by regional representatives.  The Immigration New Zealand team, lead by Celia Coombes, joined the pavilion along with the ENZ team.  

  In addition to the pavilion, ENZ organised additional wrap-around events to both create a spirit of collaboration amongst the regional representatives, and maximise the networking with agents, New Zealand education providers and the team from ICEF.

  ENZ’s Regional Project Managers, Jo Keane and Sarah Gauthier, believe the regional approach boosted the  profile of New Zealand education as a whole, with Sarah commenting, “Each New Zealand region has its own distinctive characteristics and it’s important to raise awareness of these to agents so they can, in turn, promote them to international students.

  “ANZA was a great forum to showcase the diversity of our study options and the regional learning, living and working opportunities, and share the New Zealand Story with our agent audience” said Greg Scott, Programme Manager for the Regional Partnership Programme. 

  This year’s innovative approach to ANZA was regarded as a great success by the regional representatives, with Learning Hawke’s Bay’s Business Development Manager, Stephanie Kennard, commenting, “The Pavilion made a huge impact and was a talking point amongst many of the agents.  The stand, the ENZ presentation on the Wednesday afternoon and the networking event on Friday night were all brilliant!”

  Susanna Leisten, an ANZA attendee from Thames High School, says, “I felt so proud to be a Kiwi and am very grateful and appreciative of all your efforts and really enjoyed the ENZ Friday evening networking event. I have made some very useful contacts and am positive that the event you hosted made a big difference.”

  “We think that these types of collaborative platforms are essential – to strengthen the New Zealand education story with regional input and opportunities. We hope to do more of this in the future,” said Greg Scott.

  ENZ is now considering ways to incorporate regional international education organisations into other events and activities, demonstrating so effectively the learning, living and working opportunities for international students across all of New Zealand.