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• ENZ staff update
  Hannah Lee-Darboe has been seconded from NZTE to Education New Zealand as Acting General Manager – Marketing and Channel Development. Hannah was the High Impact Programme Portfolio Director at NZTE and is an experienced international marketer with 14 years’ experience growing businesses internationally. She will be with us until the end of June 2015.
   
  Emily Branthwaite, Programme Leader – Christchurch Industry Support Programme is leaving Canterbury Development Corporation and Education New Zealand after nearly three years of playing a central role in driving the recovery of Christchurch’s international education industry post-earthquakes. As the Christchurch Industry Support Programme transitions from delivery to complete by June 2015, Emily leaves to pursue other opportunities and we wish her well for the future. Emily hands over her programme leadership responsibilities to ENZ’s new Christchurch-based Business Development Manager, Greg Scott.
   
  Chortip Pramoolpol has been appointed to the position of Marketing and Strategic Relations Manager – Thailand. Chortip has been the Marketing Manager for Zespri International Limited since 2011 where she oversaw sales, marketing, customer relations and operations of the Zespri business in Thailand. Her role will be to establish and manage relationships with government agencies and key Thai education partners, provide information on the market and opportunities for New Zealand organisations, and lead ENZ marketing and promotional activities. Chortip starts with us on 12 January 2015.

• School body makes strong progress

  The Establishment Board has been meeting regularly since October 2014 and has made considerable progress towards establishing SIEBA as an Incorporated Society.  A governance structure and constitution have been agreed upon and the business case is almost complete.  This will be closely followed by the release of further information for the sector, a membership drive, and calls for nominations and voting for a permanent Board.

  The vision of SIEBA, in response to identified needs within the Strategic Roadmap, is to be a leading partner for New Zealand Schools in advancing their international education business.  SIEBA’s mission is to Lead, Connect and Grow.  It will do this by:

  • providing leadership for the school sector in sharing best practice and in advocating with government and other agencies (Lead)

  • encouraging and facilitating the development of collaboration and partnerships amongst members (Connect)

  • encouraging the professional development of members in developing business capability and quality in the sector (Grow).

  Fifteen schools have signed up to be the Foundation Members of SIEBA.  You will hear more about this, why SIEBA can be a game-changer for your school and how your school can become a “SIEBA school” in the coming weeks.  Membership will be open to all schools that are signatories to the Code of Practice of Pastoral Care for International Students (COP), with a provisional membership category available to schools intending to become COP signatories.

  Meanwhile, we urge you to think about how SIEBA could help you advance the international education business in your school and who you might nominate to the Board to deliver on this promise. The next SIEBA Establishment Board meeting will be held at the end of February. Please direct any enquiries to Richard.kyle@enz.govt.nz.

• University of Waikato recognised for offshore delivery activities in China

  The award was presented to Dr Ed Weymes, Pro Vice-Chancellor International at Waikato, while in Beijing.

  "The award recognises the successful 20 year relationship between the University of Waikato and the Shanghai International Studies University (SISU) and the commitment which the University has made since then to support the first New Zealand academic partnership in China," said Dr Weymes.

  Currently the partnership sees students completing two years of study at SISU and transferring to UW to complete an undergraduate degree in the Faculty of Arts and Social Science and Faculty of Management. Each year SISU recruits 120 – 160 students and these students are taught by staff from SISU and by UW staff based at SISU.

  "This gives the students experience in a “Western” classroom environment prior to transferring to New Zealand," said Dr Weymes.

  The first cohort of 28 Chinese students arrived in 2001 and since then Waikato has graduated over 1,000 students in this programme. Graduates from have gone on to complete doctoral study and enter employment with high-profile companies such as Fonterra, Air New Zealand, and Visa International, and with the Ministry of Foreign Affairs and Trade.

  Education New Zealand’s General Manager Business Development, Clive Jones, congratulated the University of Waikato on receiving this award.  “ENZ has a focus on growing the offshore delivery of education. Waikato’s experience is a great example of how a commitment to developing strong relationships with Chinese partners can bring about growth in both offshore delivery and student recruitment”.      

• Massey study abroad programme a big hit

  Greg Huff, Manager of Student Mobility, said 38 students from the United States (US) have signed up for this year’s National Expedition and Internship, up from the first year tally of seven.

  Education New Zealand provided financial support through the International Education Growth Fund to help kick-start the programme.

  The expedition and internship, which can be selected separately or together during June and July, hosts students for two weeks’ travel through New Zealand followed by a four week internship in Hawke’s Bay while earning university credits. Massey's six week study abroad programme takes place during the US summer holidays and is equivalent to earning half a semester's worth of credits that can be transferred back to their home university.

  This customised study abroad experience provides opportunities for students studying agriculture, agribusiness, environmental science and wildlife management to gain hands-on professional experience relevant to their degree.

  The current programme has proven to be so successful Massey will next year offer a programme targeting students studying journalism, public relations, advertising, media studies, marketing and communications.  Details are still being developed but it is likely to be based in Wellington. 

  Greg is promoting the programmes at NAFSA (National Association of International Educators – previously foreign student advisers).

  While Massey is focusing its recruiting efforts on the United States, students from any country are welcome to attend.  Some international students studying in the US have chosen to come on this programme.

  Massey is also looking to start a third programme in 2017.

  “We’re looking at programmes that are complementary so they do not cannibalise each other.  We are very pleased with the interest shown by students.”

• Doing the business

  Included in that count were representatives from all eight New Zealand universities, four ITPs, and ENZ Chief Executive Grant MacPherson along with Lisa Futschek (Regional Director for the Americas, Japan and Korea) and Amy Rutherford (International Market Manager for China and the US).    Whilst there is a full conference programme at NAFSA each year, the real focus is on the exhibitions’ hall which has been described as a ‘massive speed dating event'.  Resembling any large international trade fair, hundreds of upmarket booths house service providers, national umbrella organisations, individual education institutions and agents looking to do deals with one another in the Study Abroad market. 

  New Zealand institutions had full agendas throughout the week, exploring new business opportunities with partner institutions from the US and around the world and maintaining and developing existing relationships. 
  ENZ met with a range of organisations keen to work with us in promoting New Zealand as a study abroad destination, including the US Department of State, Education USA, Institute of International Education, STA travel, GoOverseas and a number of third party providers (akin to agents). 

  The New Zealand networking function was once again a highlight on the NAFSA agenda, with more than 200 of our closest partners enjoying an evening rich with New Zealand wine, food and culture, including an impressive haka performed by Laken Whitecliff, a young New Zealand artist based in New York, who was displaying his work at the venue.  It was an evening to be proud of and an excellent way to thank our many partners in the US and globally.

  The US Study Abroad market is buoyant, with much untapped opportunity for New Zealand. A range of government agencies have substantial budgets to assist US students on Study Abroad experiences in support of a government goal of doubling to 600,000 the number of US undergraduates studying abroad by the end of the decade.  New Zealand has a very positive image in the US, although our profile as a high quality study destination remains comparatively low.  But US students choose us rather for lifestyle reasons, our outdoor adventure, incredible landscapes, lord of the rings legacy and being a ‘bit different’ and off the beaten track.

  On the back of profile-raising campaigns ENZ led in conjunction with IIE and GoOverseas in the latter half of 2014, there has been considerable growth in the number of US students seeking visas.  The first quarter of 2015 is 25% up (221 visas) on the first quarter of 2014.  A great start to the year!

  If you’d like more information about the US market, please email Lisa.Futscheck@enz.govt.nz or Amy.Rutherford@enz.govt.nz

• Massey University Worldwide launches in London

  “The Going Global 2015 conference was the perfect platform to launch Massey University Worldwide to the global higher education community, and promote Massey’s growing transnational provision,” says Professor Brigid Heywood, Assistant Vice-Chancellor Research, Academic and Enterprise.

  “Sponsoring the event and having a prominent exhibition site ensured that Massey University Worldwide gained maximum exposure to our key audiences. Through this activity we have secured the interest of a number of potential partners from several international locations including South America, Asia and China, as well as across Europe.”

  “The Going Global conference certainly gave Massey a prominent international profile,” says ENZ Government & Partners General Manager John Goulter who attended the conference. “Many of the big names in international tertiary education were present, looking at present and future trends in the area.”

  For more information about Massey University Worldwide can be found here.

• New Zealand education hits the airwaves in Brazil

  A radio competition was the latest initiative supported by ENZ to do just that in Brazil.

  The competition saw Latino International Studies partner with Radio Rock 89FM, leveraging the latter’s 30^th anniversary celebrations to give the promotion a “30” theme: Comemore os 30 Anos da Rádio Rock na Nova Zelândia (celebrate Radio Rock’s 30^th anniversary in New Zealand).

  To win: contestants needed to convince the judges – in a maximum of 30 words – why they were the most worthy recipients of the 30-day trip to New Zealand.

  The prize: was 30 days of English language learning course at Language Schools New Zealand in Queenstown including accommodation, insurance, air tickets and NZD1,000 in spending money.

  The lucky winner was Carolina Sant’ Ana, a 24-year old dentist from São Paulo. Her winning sentence was exactly 30 words in Portuguese and translates as: “I would use 30 words to convince LAE International Studies that 30 days in New Zealand would yield 30 years of memories and stories, as the 30 years of the Rock Radio.”

  An overjoyed Carolina received her prize at the New Zealand Consulate on commenting, “I can’t wait to visit New Zealand, to meet its lovely people and see its natural beauties. Definitely, it is a dream coming true”. She is planning to travel to New Zealand at the end of October.

  The results: The campaign ran from 21 May to 17 June and during this time:

  • New Zealand education was promoted to more than 2 million listeners
  • Two interviews were aired with the director of Latino International Studies, Sao Paulo to explain the competition and promote study in New Zealand
  • Almost 1,000 people from several Brazilian states entered the competition.

  Campaigns such as this offer invaluable opportunities to reach and engage with a huge audience of prospective students.

  

  Above: Carolina Sant’Ana and her family holding her prize

  

  Above: Carolina Sant’Ana and Guy Hughes (Language Schools New Zealand)

  

  Above: Carolina Sant’Ana holding her prize

• Japanese teachers visit New Zealand schools

  Participating schools had previously indicated their interest in New Zealand through a survey put together by Air New Zealand and ENZ and also attended a seminar prior to embarking on the tour.

  Japanese teachers were the focus for this familiarisation visit in recognition of the fact that they are among the key influencers, along with alumni and agents, for Japanese students and their families when considering international study locations. The word-of-mouth promotion of New Zealand as an education destination that comes from these visits is highly effective.

  The four-day tour started off with a visit to Rotorua where we visited the agrodome at the Rotorua English Language Academy to see the famous farm show, followed by a wonderful Māori experience at Te Puia. On the second day, despite the heavy rain, we received a warm welcome at Tauranga Boys’ College and Girls’ College, visited Hobbiton and enjoyed the experience of a Kiwi farm stay in Cambridge. The third day saw us visit the Waitomo glow warm cave and Waikato University, where the boys’ rugby team were hosted in July this year as part of the Game on English programme. The final day was dedicated to Auckland, where we visited Northcote College and Language International.    

  Participants were impressed by the quality of programmes and facilities offered by New Zealand schools and universities. The Cambridge farm stay in was also very well received by the teachers who considered it a uniquely New Zealand experience. Through conversations with teachers and counsellors, the Japanese teachers were also reassured by the level of support offered to international students in New Zealand. The group also had the chance to speak to some Japanese students and saw how well they integrate with New Zealand students in the classroom. A reflection of New Zealand’s emphasis on diversity, I believe. 

  With the growing demand from the high school sector in Japan, we were pleased to showcase New Zealand’s high-quality of education, along with the Kiwi lifestyle and cultural experiences. Following the trip Yamate Gakuin Junior and Senior High School in Yokohama has made a decision to send a group of students to New Zealand starting August 2016. Takigawa Boys' Junior and Senior High School in Kobe will also start offering a 3 months programme in New Zealand from 2018. 

  I look forward to facilitating more relationships between New Zealand education providers and institutions and agents in Japan in the coming year.

  I would like to sincerely thank all the institutions, local tourism offices and venues, and Air New Zealand for their support in making this programme a success.

  Misa Pitt

• Bollywood star Sidharth Malhotra in conversation with Indian international students in Auckland

  The star took time out of his very busy schedule to chat to Indian international students in Auckland.

  Students from AUT University, Massey University, Media Design School, Unitec, and the University of Auckland came into school on a Sunday to ask the star their most burning questions.

  Sidharth’s debut film Student of the Year was about university students, so he relished the opportunity to be back on campus at the University of Auckland’s Business School.

  The students were keen to learn how they, too, could go on to become big successes. He advised them to never lose sight of their career goals.  

   “Always write down your target and keep your focus on it. Be confident, and always say yes to opportunities,” he said.

  The students were particularly inspired by Sidharth as he is not from a Bollywood family and got his foot in the film industry door by working behind the scenes.

  He stressed the importance of working while studying as, for him, this was a key way to build up professional networks as well as learning new skills.

  As a former professional rugby player for the Delhi Hurricanes, Sidharth was very interested to hear from three New Zealand India Sports Scholarships students who were in the crowd.

  Scholarship recipients Surabhi Date and Ketaki Khare have been leading women’s rugby in India for the past five years. Surabhi, a sport and exercise science student at AUT University was the youngest captain in the Asian women’s rugby circuit at just 19 years old and played in the first Indian sevens team. While Ketaki a sports coaching student at Unitec was a founding member of India’s first female rugby squad and the first Indian woman to win an international rugby scholarship.

  Sidharth and the rugby players shared their desire to push rugby as a sport in India, particularly among women, and see more high quality rugby grounds be developed in the country.

  Kritika Bhasin, a sport management student at Unitec, asked Sidharth about the sports he plays in his spare time, apart from rugby (tennis, swimming and basketball for those who are interested!).

  The interaction ended with a raucous applause as Sidharth revealed he would be supporting the All Blacks in the Rugby World Cup. The next day he met with the Prime Minister John Key who gave him an All Blacks jersey.

  

  The event has been picked up extensively in the Indian media and Sidharth has posted about it to his 2.4 million Twitter followers.

  A big thanks to the institutions who pulled out all the stops to make this event happen at very short notice.

• NZ universities sign collaboration agreement with Malaysia’s KYS International College

  The foundation programme will be jointly developed by KYSIC and the Consortium Universities (the University of Otago, Victoria University of Wellington and University of Waikato) but provides Malaysian students with access to all eight New Zealand universities which ranked in the top three percent in the latest QS World Rankings.

  The foundation programme consists of four streams which will cover all undergraduate courses available at the New Zealand universities - Foundation in Commerce, Foundation in Health Science, Foundation in Humanities and Foundation in Science.

  The collaboration agreement was signed on 2 October between representatives from the Consortium Universities and KYSIC, a school established by successful Malaysian entrepreneur and New Zealand-educated alumni, Tan Sri Halim Saad. The agreement, which builds on the strong and warm relationship which exists between the two countries, was signed by the New Zealand universities in the presence of the New Zealand High Commission and Education New Zealand in Kuala Lumpur.

  Stuart McLauchlan, the University of Otago's Pro-Chancellor, has been personally involved in the initiative along with Roger McElwain, the CEO of the University's Foundation Studies Programme.

  “The University of Otago has contributed to previous successful education initiatives with Malaysia and is excited with the latest collaborative venture offering a Foundation Programme in Malaysia,” says Mr. McLauchlan.

  Otago is the lead New Zealand university for the programme.

  Victoria University of Wellington Pro Vice-Chancellor, Professor Roberto Rabel, says this continued collaboration highlights the institution’s commitment to Malaysian students.

  “Victoria University is delighted to be working on another New Zealand Malaysian education initiative involving our distinguished alumnus Tan Sri Halim Saad. We hope it will be as successful as the accounting degree venture we have in co-operation with KYS in Melaka.”

  Ed Weymes, Waikato University’s Pro Vice Chancellor International, says this signing represents a significant milestone in the ever growing partnership between New Zealand and Malaysia.

  “The University of Waikato is thrilled to be a participant in this collaborative venture, offering a Foundation Programme in Malaysia which will be recognised by all New Zealand universities. This signals a new chapter in New Zealand’s international education strategy.”