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Thinking regionally, acting globally, at ANZA
Education New Zealand (ENZ) extended its presence this year by creating a New Zealand pavilion, featuring 11 regional international education organisations hosted by regional representatives. The Immigration New Zealand team, lead by Celia Coombes, joined the pavilion along with the ENZ team.
In addition to the pavilion, ENZ organised additional wrap-around events to both create a spirit of collaboration amongst the regional representatives, and maximise the networking with agents, New Zealand education providers and the team from ICEF.
ENZ’s Regional Project Managers, Jo Keane and Sarah Gauthier, believe the regional approach boosted the profile of New Zealand education as a whole, with Sarah commenting, “Each New Zealand region has its own distinctive characteristics and it’s important to raise awareness of these to agents so they can, in turn, promote them to international students.
“ANZA was a great forum to showcase the diversity of our study options and the regional learning, living and working opportunities, and share the New Zealand Story with our agent audience” said Greg Scott, Programme Manager for the Regional Partnership Programme.
This year’s innovative approach to ANZA was regarded as a great success by the regional representatives, with Learning Hawke’s Bay’s Business Development Manager, Stephanie Kennard, commenting, “The Pavilion made a huge impact and was a talking point amongst many of the agents. The stand, the ENZ presentation on the Wednesday afternoon and the networking event on Friday night were all brilliant!”
Susanna Leisten, an ANZA attendee from Thames High School, says, “I felt so proud to be a Kiwi and am very grateful and appreciative of all your efforts and really enjoyed the ENZ Friday evening networking event. I have made some very useful contacts and am positive that the event you hosted made a big difference.”
“We think that these types of collaborative platforms are essential – to strengthen the New Zealand education story with regional input and opportunities. We hope to do more of this in the future,” said Greg Scott.
ENZ is now considering ways to incorporate regional international education organisations into other events and activities, demonstrating so effectively the learning, living and working opportunities for international students across all of New Zealand.
Tribute to a longtime friend of New Zealand
Education New Zealand Manapou ki te Ao (ENZ) would like to share a tribute to the memory of KC Yong, Chairman of SELSET Education, Malaysia, particularly to his tremendous contribution over a lifetime to growing the education relationship between New Zealand and Malaysia.
KC – as he was fondly known – first connected with New Zealand as an international student studying engineering at the University of Auckland. His experience studying and living in the country left him with a deep, lifelong appreciation for New Zealand education.
It was likely this close connection to New Zealand that led KC to set up SELSET Education, a pioneer New Zealand specialist education consultancy in 2002. Over the past 21 years, KC’s efforts have seen SELSET grow to become the largest Malaysia-based education agency recruiting international students for New Zealand.
ENZ’s Regional Director – Asia, Ben Burrowes, said it was a real privilege to have known and worked with KC, who was so passionate about New Zealand education.
“KC and his son Rick – as well as their extended family who work for SELSET – have held close working relationships with our international education sector for decades. KC’s passing is a huge loss. I would like to personally acknowledge his immense contribution to the education relationship between New Zealand and Malaysia over the last few decades.”
ENZ’s Acting Market Manager – Malaysia and Indonesia, Naluri Bella, also recalls her association with KC Yong and SELSET Education.
“KC was a pioneer in the international education space for Malaysia and will certainly be missed. His legacy lives on in his family and team at SELSET Education.”
Confidence in Christchurch
Murray Strong, Chair of the Canterbury Leadership Accord, joined Christchurch Educated Chair, Mike Hadley, in opening the day with a reminder of the Strategy vision and 2025 targets to lift student enrolments to 25,000 and economic value to $937 million. Murray noted that good progress is being made in a range of product and market development projects.
The Chief Executive of the Canterbury Employers Chamber of Commerce, Peter Townsend, indicated that, with $100 million additional investment each week, the Christchurch rebuild will maintain its momentum for some time to come. Drawing on material produced by the Canterbury Earthquake Recovery Authority, Peter emphasised the bright future for the city as a place to learn, live and work.
Peter noted that; “The future of this region depends on the way we apply technology to our natural capital on a platform of product and service integrity”.
He challenged our industry to ensure that “service integrity” is central to all we provide for our customers.
Carl Everett, International Director, Christchurch Boys’ High School, commented; “There was a lot of talk about innovation, being flexible and thinking of new ways to approach the market, and then sharing all of that information together – especially here in Christchurch, where we are particularly good at sharing.”
Deanne Gath, International Director, Kaiapoi High School, particularly liked the definition of collaboration suggested by keynote speaker, Education Consultant, Chris Clay; “I like the idea that collaboration is working together to an end goal, but not necessary all doing the same thing. It’s about not putting all our eggs in one basket, but trialling different things to see what works – with the end goal being that we all want to increase international student numbers in the Canterbury region,” she said.
The Conference was closed by Christchurch City Councillor Jimmy Chen, representing Mayor Lianne Dalziel, who emphasised the contribution of international education to the region and the commitment of local government to support future growth aspirations.
Above: Conference attendees
ENZ refreshes Recognised Agency programme
Following extensive review, ENZ has made key changes to its Recognised Agency programme.
On a yearly basis, educations agencies will need to meet core requirements to gain or retain Recognised Agency status, including meeting a points target and minimum visa approval rate.
“This aims to give confidence to stakeholders that Recognised Agencies are successfully, and consistently placing international students with New Zealand education providers,” said Dan.
“Furthermore, the annual renewal process will ensure that the Recognised Agency information listed on the Study in New Zealand website is up-to-date and providers useful information to students, parents and education providers who are seeking to engage with an education agent.”
The changes to ENZRA broadly align with the objectives of the International Education Strategy, and contribute to the attraction of high-value students through ongoing support of quality education agencies.
“Education agencies play an important role in assisting international students. By engaging more closely with high-quality agencies, we hope to help enrich the student experience by ensuring they are provided with comprehensive, accurate and factual advice regarding studying and living in New Zealand.
The new ENZRA programme will be live from 1 November 2018.
Further information can be found here.
Around the world in five: News round-up 3 March 2016
THAILAND
The Bangkok Post reports on the pace of progress to reform the education system in Thailand, the impact of this on Thai people and the Thai economy, and the flow on effects of intense competition for international schools in Bangkok. The article states Thailand may now be ready to increasingly look to foreign partners to make progress; the Education Ministry is reported to be working with Cambridge University to reform English language teaching and assessment and talking to education officials in Finland.

GLOBAL
Research in to the regional differences in motivations, goals and behaviours of students seeking to study internationally culminated in FPP Edu Media producing a report that provides insights in to which messages and education offerings resonate in which markets. Download the report here.

JAPAN
This month the Japan Business Federation, Keidanren, has brought forward the national start date for its companies’ rigorous graduate hiring processes, with mixed views to date on the impact for Japanese students studying abroad. From this year the association has advised members to begin interviewing students from June for job offers in October. Encouragingly, Keidanren’s guidelines have suggested companies make allowances for students abroad when hiring. The PIE News provides more detail.

SAUDI ARABIA
The recently appointed Minister Mohammed Al Isa has signaled that the Ministry [link in Arabic] will review a long-standing ban on foreign universities being established in Saudi, and commented that private education will ‘drive the future of the education sector’.

MALAYSIA
The Malaysian government has reported that it is on track to meet its goal of attracting 200,000 international students annually by 2020. Earlier this month it announced that all university students will be required to pass English language, currently taught as a second language, in order to graduate from university. The government expects a focus on English languages skills at all levels of its education system will make Malaysia a more attractive international education destination. Read more in The PIE News.
Keynote speakers inspire at NZIEC
That was the theme of the 27^th New Zealand International Education Conference, held in Wellington on 9-10 August.
Three keynote speakers gave inspirational addresses to packed audiences at Te Papa.
Making a global impact
Yoseph Ayele, chief executive of the Edmund Hillary Foundation, kickstarted the conference by exploring how to make a global impact from New Zealand.
He gave four practical tips for bringing global citizenship into international education:
1. Create experiences, rather than content.
2. Learn to learn. Create an environment where everyone in your organisation is able to see themselves from other people’s perspectives.
3. Teach your values. Rather than focusing on practical skills, teach students key values such as manaakitanga or innovation.
4. Invest in diversity. Think about attracting students who may not be able to afford to study here, but who would greatly benefit from a New Zealand education and would want to give back.
Understanding online behaviour
Dr Shanton Chang, from the University of Melbourne, shared his knowledge of the online behaviour of students moving between countries.
His insights included:
- Providing the right information at the right time to students is crucial.
- Digital literacy is patchy and often limited to Google searches – even for ‘digital natives’. Don’t assume students will find the information you put online.
- The layout and visual cues of websites often vary between cultures. Even downloading lecture notes can be a struggle for international students. If you want them to use your website, show them how.
- Most of us have 7-10 websites we visit frequently. International students may continue to visit their favourite sites from home more than any other sites, particularly if they’re feeling isolated.
“Put it online and they will come? That is nonsense,” says Dr Chung. “We need to unpack that myth and engage properly.”
Developing partnerships
Anna Curzon, chief partner officer at cloud accounting software company Xero, gave advice on developing partnerships to become more globally successful.
She challenged the audience to ask themselves five important questions:
1. What is your purpose?
2. What are you awesome at?
3. What are the experiences in your value chain that will achieve your purpose?
4. Do you need to build, buy or partner?
5. If you need to partner, do you have the right people and culture to grow the relationship?
In his address to the conference, Education Minister Hon Chris Hipkins described global citizens as people who can “study, work and live across cultural and national boundaries”.
For those of us educating the next generation of global citizens, the three areas covered by the key speakers are important elements to consider as we continue to connect New Zealand to the world.
China – NZ TVET relationship strengthened
The Minister for Tertiary Education, Skills and Employment, Steven Joyce, opened the event on behalf of the New Zealand government. The symposium was embedded within the International Forum on Vocational Education at the China Annual Conference for International Education, 2015 (CACIE 2015) where New Zealand featured as the country of honour for 2015. This was an achievement secured by ENZ’s China Team and underpins its strong relationship with organising body, the China Education Association for International Exchange.
The symposium was part of three days of activities that included a joint universities’ alumni event for New Zealand students; a business to business session between New Zealand ITPs and their Chinese counterparts; the CACIE gala dinner, featuring an opening speech by Minister Joyce; the 4th New Zealand – China Higher Education Forum; the opening of the New Zealand Country of Honour Pavilion at the China Education Exhibition (also a part of CACIE) and the full-day symposium itself, on 24 October. Representatives from the Chinese Ministry of Education, the China Education Association for International Exchange and senior representatives from Chinese vocational institutions worked closely with the New Zealand representatives over the three days.
The symposium featured sessions from New Zealand and Chinese speakers on topics including: the reform of TVET in China, student centric approaches to teaching, producing work ready graduates and a roundtable session on the opportunities and challenges of joint programme development between China and New Zealand. The Chief Executives of Unitec, Wintec and Waiariki Institute of Technology, the Director of Business Development and Partnerships at WelTec and the National Director for Ako Aotearoa were among the impressive array of speakers.
The symposium was preceded on 23 October by a session with New Zealand ITPs and over ten Chinese counterparts in a business to business activity to match institutions with potential partners. The opportunity provided by the symposium and the business to business session allowed for new relationships and agreements to be formed and an affirmation of existing relationships.
The Beijing Symposium will be followed by the China – NZ Modern Vocational Education Development Forum to be held at Wintec on 25 and 26 November. The Hamilton forum will discuss how our institutions can satisfy the Chinese and New Zealand authorities that their transnational education programmes meet appropriate quality standards. They will also explore the issue of how to accelerate the development and approval of such programmes.
A Brazil market update
This trend is mirrored here in New Zealand which has experienced growth from Brazil in all sectors over the last three years.
In the following market update, ENZ’s Senior Market Development Manager, Ana Azevedo, and International Market Manager, Julian Ashby, talk about recent initiatives that shine a positive light on the Brazilian market.
Internationalising postgraduate departments

The opening of the Academic Cooperation Seminar. Seated from left: Professor Jose Alexander Araujo, CAPES, Professor Hernan Chaimovich, FAPESP, ENZ’s Ana Azevedo and Caroline Bilkey, New Zealand Ambassador. At the lecturn is emcee Mr Pedro Marchi, former director of LAE in Brazil.

Following the recent hugely successful Latin American roadshow, ENZ hosted an Academic Cooperation Seminar – New Zealand & Brazil last month in Sao Paulo to promote collaboration between New Zealand and Brazilian universities.
Five of the eight New Zealand universities attended, sending nine senior academics to the event. From the Brazilian side, 17 universities were represented by 38 academics and international staff.
Ana said the aim of the forum was to capitalise on the recent announcement by the Brazilian Federal Agency for Support and Evaluation of Graduate Education (their acronym is CAPES – which it should be noted is not the same as New Zealand’s CAPEs), which has established a programme to help internationalise Brazilian universities. The Program for Internationalisation of Brazilian Postgraduate Programs (BPP) is a successor to the earlier undergraduate programme known as ‘Science without Borders’.

Professor Caroline Daley of University of Auckland

CAPES is investing USD$350 million over the next four years to internationalise the universities’ postgraduate departments. Up to 40 Brazilian universities will be selected by CAPES to participate and proposals involving international partners are due in May.
For the next four years, this initiative will be the focus of the Brazilian universities.

From left: Professor Roberta Campos, Federal University of Rio de Janeiro (UFRJ - COPPEAD) and Professor Suzane Strehlau, School of Advertising and Marketing, ESPM.

The New Zealand Ambassador to Brazil, Caroline Bilkey, attended the forum as did representatives of FAPESP, the São Paulo Research Foundation.
“Successful proposals could greatly enhance New Zealand’s engagement with the region,” said Ana.
Ana acknowledged the support of the Ministry of Foreign Affairs and Trade in contributing funding and logistical support to ensure the New Zealand academics could travel to Brazilian universities after the event to solidify partnerships.
Future Proof campaign shows high digital demand
Interest from Brazilian students in New Zealand can be further seen through the results of the Future Proof campaign that is running on multiple ENZ channels.
Brazil currently has the second most active users globally from the campaign with more than 10,000 views to the Study in New Zealand website and 1,000 referrals to New Zealand institutions’ websites.
“This demonstrates that whilst the Brazilian audience is generally very happy to view content, they are also engaging with the message to a higher extent than normal,” said Julian.
“The more we learn about Brazilian students from campaigns like this the more we can actively target those most receptive to our messages,” he said.
Activating media in Brazil
At the start of April, ENZ hosted two senior (rival) journalists from two of Brazil’s most influential media outlets, Exame and Folha de Sao Paulo, on a one-week trip through New Zealand.
The journalists sought to answer two key questions:
1. How had New Zealand become the #1 ranked country in the world for preparing students for the future?
2. How had New Zealand made international education such an important industry?
Julian noted the trip therefore provided an opportunity to highlight key messages to the Brazilian market.
“The journalists visited and interviewed teachers, principals, students (both New Zealand and Brazilian), officials and lecturers across the state education system and the results have been very pleasing,” he said
Some of the key observations about New Zealand’s education system from Fabio Takahashi of Folha de Sao Paulo were:
Ask three before me
Children are encouraged to ask their peers for help before approaching the teacher, the net effect of which frees teachers up for dedicated one-on-one time with students and demonstrates to students that teachers aren’t the only holders of knowledge.
Learning & teaching same word in Maori (Ako)
A common refrain from schools is that students aren’t there to be taught but to learn, and that teachers foster this from day one. Fabio latched onto the Maori word that symbolises this – Ako.
Schools as staging grounds for tertiary study
High schools provide a high level of autonomy to students in picking their own career path and mirrors tertiary study (choose courses, get credit). This is unheard of in Brazil.
Freedom vs pets
One of the most powerful interviews conducted was with a year 13 Brazilian student, who started off stating that NZ teachers were authoritarian and cold compared to the more ‘huggy’ first-name-basis Brazilian teachers. However, as the student talked, he began to reflect on how much independence and responsibility he had in New Zealand bringing him to the realisation that his life in Brazil was like that of a pet…his parents fed him, housed him, ran him around, made all his choices for him, while in New Zealand he was free to go where he liked if he could figure out how to get there and how to pay for it. You could see the pride he took in this epiphany that he was actually free and capable of making life choices.
Toddlers with tools
As you’ll see from the photo in the published article above, the other thing that impressed Fabio was the 4-year-olds armed with real saws and hammers!
The answer then for how we do it was revealed through every level of the education system. Children are encouraged to be active learners and this is achieved through a national curriculum that allows flexibility for each community to adapt aspects of education to their own surroundings.
Fabio produced a full-page article in the largest national newspaper in Brazil that fully articulates why New Zealand is the #1 country in the world for preparing students for the future.
Articles published to date include: “A paradise for learning”, “How teens build successful New Zealand businesses”, “These two MBAs in NZ have 100% employability”, “Brazilian lecturer and PhD student create start-ups in NZ”.
The reach of Exame’s online readership is in the 20 million range whilst the print edition of Folha De Sao Paulo enjoys 300,000 subscribers.
For comments or questions on this report, please contact Ana ana.azevedo@enz.govt.nz (Brasila-based) or Julian julian.ashby@enz.govt.nz (Wellington-based).
Sign up to the Immigration New Zealand International Education email

People working with the international education sector can sign up to receive emails from Immigration New Zealand with information and updates on international education and immigration matters.

These emails are aimed at education providers and offshore agents acting for students but may be of interest to others involved with the international education sector.

Subscribe to updates & newsletters | Immigration New Zealand
Increased flight connectivity between NZ and China

Hainan Airlines has announced a new route from the Hainanese capital (Haikou) to Auckland. The flight schedule will include flights three times a week with the first flight taking place on 8 December.

Hainan’s new link means that Haikou becomes the sixth city in mainland China to be served nonstop from Auckland International Airport, joining Beijing, Guangzhou, Hangzhou, Shanghai and Shenzhen.

By mid-December, Air China will be offering daily flights to Auckland International Airport from Beijing Capital International Airport, while China Southern Airlines will fly double-daily from Guangzhou Baiyun International Airport. China Southern Airlines also resumed its Guangdong to Christchurch flights on Friday 10 November.