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Showing 10 of 1803 results for NARSC 2016 July student registration fees
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Think New enters China
It is the first major campaign to use ‘Think New’ brand and campaign concepts since their launch in November 2013.
Kathryn McCarrison, General Manager Marketing and Channel Development, says while the campaign messaging will be university focused, agencies will advise prospective students on New Zealand education as a whole.
“This campaign is designed to target those already aware of New Zealand as a study destination – and turn their general interest into active consideration by introducing prospective students to key agents.”
“These high-quality leads will go to high-quality education agents who can provide relevant information as students research New Zealand further. While the campaign messaging is university focused, these agencies are well informed about New Zealand and will introduce students to institutions offering all types of programmes and courses.”
“In the process, ENZ will continue to grow a database of students interested in New Zealand who we can stay in touch with.”
Kathryn McCarrison says as well as being the first major ‘Think New’ campaign in China, it’s also the first trial of a partnership approach with key education agencies.
“These agencies will amplify the campaign messages through their own networks, reaching many thousands more students.”
The campaign will run from mid-April to the end of June, building on the successful CIEET fairs, the Dragons in a Distant Land documentary and ongoing awareness-raising work underway in China.
Agencies responding to student enquiries are Shinyway, JJL, New Oriental Vision Overseas and EIC.
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Hong Kong happenings
Regional Director for Greater China Alexandra Grace reports Hong Kong has recently received heightened attention from Education New Zealand’s China team, particularly following Secretary for Education Peter Hughes’ visit with a sizeable delegation last October. Minister Steven Joyce also met with Hong Kong’s Secretary for Education Eddie Ng in Wellington in March (at the time of the International Summit on the Teaching Profession), and education was also discussed during the Prime Minister’s visit to Hong Kong in March – the first visit by a New Zealand head of government since 2006.
Discussions between Minister Joyce and Secretary Ng focused on ‘doing more in education’, including sister-school relationships, study abroad options in New Zealand for Hong Kong students, and joint programmes between education providers.
In addition to these high-level discussions, officials have been working closely together on the ground. This includes a delegation from the Hong Kong Education Bureau visiting New Zealand to learn about school-based management, and a formalised arrangement between the New Zealand Qualifications Authority and the Hong Kong Education Bureau for the development of qualifications frameworks. This sits alongside a broader education cooperation arrangement between our Ministry of Education and the Bureau.
On the profile-raising and student recruitment front, Guangzhou-based Education Manager, Felix Ye, attended a key education and careers expo in February. Enrolments at New Zealand education institutions by Hong Kong students have dropped in recent years – a trend also reported by Australia, which ascribes the decrease to the high exchange rate. Immigration New Zealand worked alongside Felix at the Hong Kong Trade Development Council Education and Careers Expo (800 exhibitors from 18 countries) – providing a ‘one stop shop’ for students inquiring about study and employment options.
Felix reports many of the students were seeking study opportunities that included internships and other employment options. “Their inquiries reflect a broader interest expressed by students across Greater China and is a key driver that New Zealand institutions will need to address.”
The China team will be talking further with the Hong Kong Education Bureau and Hong Kong education providers about opportunities for stepped-up collaboration. Alexandra Grace also says they will be doing more work to raise awareness of New Zealand education in the market: “people need to know about us to consider us, and awareness is not currently that high in Hong Kong”.
She adds the team would be glad to hear from New Zealand institutions about their relationships in Hong Kong, and how they would like to strengthen and expand these -- email china@enz.govt.nz.
You can see the wider overall China market overview here.
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Erasmus+ update - European partnership opportunities
In a December 2013 edition of International Education News, we outlined changes to the European Commission’s education funding programme. The new programme Erasmus+ started on 1 January 2014 and will run until 2020 - the budget for the seven-year programme is EUR14.7 billion, a 40% increase on current spending. It has two categories for participation: ‘programme countries’, who are member states of the EU and other specified European countries, and ‘partner countries’, which is all others including New Zealand.
The key point of interest for New Zealand is that Erasmus+ will fund international credit mobility exchanges (learner and staff exchanges) between European and New Zealand higher education institutions, without the need for co-funding. Approximately EUR 1.68 billion will be available to fund mobility with non-EU countries. Applications are made by the European institution to their national agency – see below.
The deadline for this programme has been moved back, following some implementation delays, giving more time for New Zealand institutions to build or reinvigorate existing partnerships. Applications are expected to be invited in September 2014. Funding is allocated to European national agencies, depending on factors such as population and previous uptake of student mobility funding, which means some key European markets for New Zealand will have the largest budgets: Germany, France, Spain, Italy, Poland and the UK.
New Zealand higher education institutions can participate in four parts of the Erasmus+ programme. Mobility programmes open later this year:
- International credit mobility - which will support 135,000 learner and staff exchanges between European and partner countries (within partnerships with a European institution) – call for applications by European institutions is expected in September 2014 (closing in early 2015), and every year after.
These programmes have closed for 2014, but might offer opportunities in following years:
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Jean Monnet activities - which aim to stimulate teaching, research and reflection in EU studies worldwide – this is the only programme which New Zealand institutions can apply to directly, rather than via a partnership with a European institution.
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Joint Masters degrees - developed with European institutions, open to institutions and students from anywhere in the world
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Strategic partnerships and knowledge alliances - non-European institutions can participate if they can demonstrate added value for Europe.
For more information, talk to your EU higher education partners, or contact Shelley Robertson (Brussels) or Ute Haug (Berlin) for help developing new relationships.
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Doing Business in India programme
The 16 postgraduate students have just returned from a two-week Doing Business in India programme.
Education New Zealand funded the students from New Zealand’s universities on the programme at the Indian Institute of Foreign Trade (IIFT) in New Delhi. The IIFT, an autonomous public business school, is widely recognised for its knowledge and resources in foreign related trade and research having trained more than 40,000 business professionals across 30 countries.
Greg Johnston, a University of Waikato honours student and budding entrepreneur, says the Doing Business in India programme was “outstanding”.
“What Education NZ have provided for us is outstanding and they made a great decision to link in with IIFT. The calibre of IIFT faculty is world-class”.
Greg, who is passionate about international trade and commerce, was quick to apply for the chance to participate in the programme that aimed to enhance New Zealand’s trade and education links with India.
He says Doing Business in India delivered on its promise to help New Zealanders to better understand trade patterns, business opportunities and procedures to successfully engage in business with India.
Education New Zealand’s Regional Director South Asia, Ziena Jalil, hosted the students at a networking event at the New Zealand High Commission in New Delhi along with other New Zealand government agency officials.
“The Doing Business in India programme has given some of New Zealand’s brightest emerging talent an opportunity to learn how India does business – emphasizing the official requirements for starting and operating an industrial or commercial business in India. Just as importantly, each participant on the programme was an ambassador for New Zealand education.”
The participating students came from six of New Zealand’s eight universities. They were chosen on their ability to demonstrate cross-cultural understanding and awareness, their understanding of the importance of the global networks and partners for New Zealand’s business success, and on their understanding of the importance of India to New Zealand’s trade and economic future.
The Doing Business in India programme supports the 2011 New Zealand and Indian Prime Ministers’ Education Initiative announced to enhance bilateral tertiary education cooperation.
This education initiative was also the catalyst for the establishment of the New Zealand India Education Council under which Education New Zealand recently put out a call for joint research applications from New Zealand and Indian academics. Over 60 research applications were received in response to the call. A joint New Zealand-India panel will decide successful applications during the first week of May.
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eT4e - Ed Tech for Export conference
The conference is organised by Grow Wellington with the support of Education New Zealand.
This year's conference features four international speakers from business and academia - Lee Wilson, CEO of Filament Games in Wisconsin; Dr Erkki Sutinen, head of the edTech Research Group from the University of Eastern Finland; Jennifer Carolan, head of the NewSchools Seed Fund in California; and Hapara founder Jan Zawadzki.
They will be joined by national speakers including Noelene Anderson, Pixelhouse; David Ellis, NZCER; Adrian Sallis, Vital English; David Cameron, LearnKo and Maru Nihoniho, Metia Interactive.
Globally, education technology is one of the fastest growing sectors in education. Growth is being driven by increased student and teacher demand for engaging and effective learning solutions, the need to develop digital skills and digital citizenship in modern economies, and the entry of major technology corporates and investment entities into the business of education. Global expenditure is forecast to reach US$220b by 2017.
“Asia- Pacific is expected to be one of the leading regions for growth of edtech. Education New Zealand is keen to work with those companies with smart content and technology to capitalise on that demand,” says Clive Jones, General Manager of Business Development at Education New Zealand.
Education technology converts traditional education systems into automated virtual learning environments through web-based courses, assessment materials, online tutoring, professional development, and data management systems.
Visit www.edtechforexport.co.nz for more information, to check out the programme and to register
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PM’s Scholarships for Asia announced
The Prime Minister’s Scholarships for Asia cover overseas study, research or internships ranging from six week to two years at undergraduate or postgraduate level at top Asian institutions.
At an event to mark the programme’s first year, Prime Minister John Key and Tertiary Education, Skills and Employment Minister Steven Joyce congratulated recipients.
Successful recipients include a student from Otago University, who will study chemistry and pharmacology at the National University of Singapore, and a group from the New Zealand Institute of Fashion Technology who will deepen their design and manufacturing knowledge working on a collaborative project with Indian students at a partner institution in Tamil Nadu.
The inaugural awards were made in December 2013, with many recipients still completing their studies throughout Asia. This next round of scholarships will enable 103 people to study overseas.
Peter Bull, Education New Zealand’s General Manager International, says the scholarship programme was established to give New Zealanders the opportunity to experience what it's like to operate in a different country and culture, and build all important people-to-people networks with our trading partners.
“Listening to returned students talk about their experiences; it’s clear it’s an opportunity that’s had a significant impact on those involved. One recipient got in touch recently to report her experience studying in Hong Kong had an immediate impact – helping her to secure a job with a top law firm who were very interested in her overseas experience.”
“I’m delighted at how quickly people have leaped at this opportunity to develop their international outlook and act as ambassadors for New Zealand education in parts of the world where there’s generally very low awareness about our country, let alone our way of thinking, learning or teaching.”
Mr Bull says the scholarships demonstrate reciprocity in New Zealand’s education relationships, something that’s very important as ENZ works to intensify education recruitment, business development and government relations activity throughout the region.
Applications are open for the next round of the Prime Minister’s Scholarships for Asia and close 28 September 2014. Applications can be made by individuals or groups.
Mr Bull says overall, the quantity and quality of applications greatly exceeded expectations; a fantastic outcome for a programme that’s only just begun.
“I encourage future applications to take the time to prepare high quality applications – the bar is only going to go up.”
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New Zealand - the most exciting place to learn a new language
The two agencies have joined forces to attract young Japanese to New Zealand with the offer of up to $300 worth of adventure activities.
Every student who enrols with one of the 22 English Language Schools (who are all part of the English New Zealand group) taking part in the campaign will get to experience some of the best adventures New Zealand has to offer. Activities range from a bungy jump in Queenstown to a jet boat ride on Auckland’s magnificent harbour.
The campaign will run through to June.
Tourism New Zealand’s Chief Executive Kevin Bowler says international students contribute significant tourism dollars to the country by travelling during their study, and hosting their friends and family. “The education market is a significant one, so it makes perfect sense for us to combine our efforts, and leverage the combined strength of the New Zealand brand as both an education and tourism destination, to convert more students to travel and study here.”
Grant McPherson, Chief Executive, Education New Zealand says this campaign is a great example of the education-tourism opportunities which exist in New Zealand.
“Tourism New Zealand’s flagship campaign 100% Pure New Zealand tells the story of this country's unparalleled combination of landscapes, people and activities.
“New Zealand is one of the highest quality English language education destinations in the world but it is our setting which really makes us stand out from the crowd so it makes a lot of sense for the two agencies to join forces on a marketing campaign. I am excited to see the results.”
The campaign challenges Japanese students already thinking about studying in New Zealand to take the next step and convert their general interest into actual enrolment.
Japan is currently New Zealand’s fourth largest source country for international students but there is potential to grow this market further.
The Japanese government has an increased focus on international education and improving English language skills in the lead up to hosting the 2019 Rugby World Cup and the 2020 Summer Olympics. ENZ is looking to capitalise on this opportunity.
Education New Zealand (ENZ), the government agency responsible for marketing international education is working on realising that opportunity.
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Thai travel advisory
On 22 May 2014, the Royal Thai Army announced that the military had taken control of the government of Thailand. Some travel insurance policies may exclude cover during a coup d'etat and some cover provided under travel insurance policies may be invalid.
The Ministry of Foreign Affairs and Trade website, Safe Travel, provides the latest advisories on travel to Thailand.
Education New Zealand is closely monitoring the situation in Thailand and will advise providers intending to participate in the New Zealand Education Fair on 20 September no later than 27 June whether this event will proceed.
Thailand is an important market for New Zealand, so we are also considering investing additional resources in digital channels to keep building awareness of New Zealand and support ENZ’s in-country Market Development Manager Nan Lertrasameewong.
This includes increasing investment in search engine marketing and building our Facebook activity.
If the planned event in September does not go ahead, Education New Zealand will also investigate running a virtual fair in Thailand and running a Thailand-specific campaign that directs enquiries to local agents.
Nan has been working with many providers over the last few months to build relationships with education authorities and agents outside of Bangkok. We are seeing the results of that in the form of increased student numbers from Thailand to New Zealand, which grew 6 per cent in 2013. It is important to keep these relationships going through this time of uncertainty.
We encourage New Zealand providers to stay in touch with their Thai agents to maintain relationships.
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International education reports released
New Zealand International Education Snapshot: 2013 Full Year Report
This report combines the latest enrolment and student visa data to present a snapshot of the international education industry for 2013 and trends seen so far in 2014.
The Business Growth Agenda Leadership Statement for International Education – Progress Update
The Business Growth Agenda Leadership Statement for International Education – Progress Update sets out progress, since 2011, in achieving the goals of the Leadership Statement for International Education, the key actions by government, and ongoing work to support the growth of international education.
Download the report from the publications webpage
The Leadership Statement for International Education – Progress Update falls within the ‘Building Export Markets’ input of the Business Growth Agenda. Read more about the Business Growth Agenda on the Ministry of Business, Innovation and Employment’s website
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10,000 milestone marks new heights
“Our story has more impact when we tell it together,” says Kathryn McCarrison, Education New Zealand’s General Manager of Marketing and Channel Development. “That there are now more than 10,000 pieces of our material in circulation internationally is a great sign for the developing strength of New Zealand’s education brand.”An online toolkit of marketing materials, known as The Brand Lab, was launched in November 2013 to make tools to promote New Zealand education more readily available. “I’d like to thank the New Zealand education providers, agents and New Zealand officials offshore who’ve so quickly used these resources to complement their marketing efforts,” says Kathryn.“While our brand awareness is increasing, especially in China and India, we still have a long way to go in comparison to our better known competitors, so please keep telling your friends and contacts about what’s available to help their recruitment and sales efforts.”“The sharper we look together, the greater the impact we’ll all have when introducing New Zealand to prospective students and their parents.“We’re also fortunate to have a large pool of resources to draw on,” says Kathryn. “As well as The Brand Lab, the New Zealand Story and Tourism New Zealand’s media resources can all be used to promote New Zealand abroad, paving the way for people to introduce their product, service or school in more detail.”The Brand Lab is home to over 1,000 education-related assets ranging from royalty-free photos to a brochure series about New Zealand education available in nine different languages. More than 1,500 people from 60 nations around the world have downloaded digital assets so far, with the most frequent users being New Zealand institutions, international agents and Education New Zealand offshore staff.It’s free to use and download materials, following a simple request process to ensure brand guidelines are understood.The most popular downloads so far include the New Zealand Education Story video, the Think New education brochures, a directory of Institutes of Technology and Polytechnics and the New Zealand Qualifications Authority’s multilingual student guides.Kathryn says The Brand Lab will continue to expand and grow. “We recently asked our industry what they needed next so coming up soon are new photos, videos and a digital toolkit to promote studying in New Zealand online.”
