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  • ENZ promotes education in Thailand

    The counsellors were broken into small groups and rotated between roundtable discussions with Education New Zealand, the US Embassy, British Council, and OCSC.

    ENZ’s Marketing and Strategic Relations Manager – Thailand, Chortip Pramoolpol, said this intimate road show format was helpful in sharing key information with the market without overwhelming them.

    “It was a great way for school counsellors and students to gain insights into New Zealand’s education system and learn the many benefits of studying there.

    “It also means information about New Zealand will be distributed into schools and to students who otherwise wouldn’t have New Zealand on their study abroad radar.”

    IMG 5839

    ENZ and RMUT representatives

    The following day, ENZ met with the chairman and presidents of Rajamangala University of Technology (RMUT), a system of nine universities in Thailand. With RMUT’s link to industry and practical teaching styles, it is most similar to New Zealand ITPs.

    ENZ’s South, Southeast Asia and Middle East Regional Director, John Laxon gave a crash course on the New Zealand ITP system, welcoming the possibility of future collaborations with RMUT in English language training, double-degree programmes and student exchanges.

    To build on this knowledge, ENZ’s Thailand team have begun planning an education road show for all nine RMUT universities starting December.

  • New Zealand is safe and open for business

    New Zealand’s international education industry is open for business as usual, says John Goulter, ENZ General Manager Stakeholders and Communications.

    “New Zealand remains a safe and welcoming place for international students to live, study and travel around,” he emphasised.

    “While last Monday’s 7.8 magnitude earthquake gained global media attention, within a day of the quake, daily life in almost all parts of New Zealand had returned to normal.

    “All of New Zealand’s gateway cities of Auckland, Wellington, Christchurch and Queenstown were open and all regional airports were operating – meaning people could continue to fly between destinations.

    “New Zealand is remarkably resilient to these kinds of events.”

    He emphasised that the earthquake was not centred near areas of high population density and its damage was not widespread.

    “Two-thirds of international students are in Auckland which was unaffected.

    “Similarly, Christchurch has been largely unaffected and the city is functioning as normal.”

    ENZ had received no reports of any injuries to staff or students at schools, private providers or universities.

    The earthquake had a big impact on Kaikoura, a small settlement several hours’ drive north of Christchurch in the South Island, and recovery work there would be ongoing for some time.

    There had also been aftershocks, which were expected.

    In Wellington, a small number of buildings in the central business district had sustained some structural damage, and these were being managed with minimal impact to normal business and daily life in the city.

    Mr Goulter said that Education New Zealand had been working closely with its international offices to share updates on the earthquake to keep our key markets informed, and to monitor media coverage and perceptions of the quakes.

    “We would like to reassure international agents, media, parents and potential students that New Zealand continues to be a safe, high-quality educational destination.”

    He suggested that international students due to travel to New Zealand to make direct contact with their education provider for further information, or to monitor the Ministry of Education's website for updates.

    Mr Goulter said he was confident that the recent earthquake activity would have minimal if any long term impact on New Zealand’s international student market.

  • Regional Partnership Programme – reaching new heights

    With Southland, Northland and Waikato recently joining the programme, ENZ now has 15 regions looking to develop and implement new strategies, and better tell their regional international education story.

    Here’s a snapshot of the good things currently underway.

    The Global Workforce project

    The Global Workforce project aims to better position regions as education and career development centres, and to more effectively connect international talent with skilled employment 0203 Studyinnewzealand ThinkNEW EDITopportunities. 

    This initiative will continue to expand the options for students to participate in the existing Work Ready programmes by working with government agencies and employers in sectors with future skill shortages. 

    Better regional data

    International education is a valuable industry, and soon we’ll have the numbers to show it. Precise data will demonstrate the level of contribution that international education makes to regional economies, with clear information about value, job creation and the average international student spend per region. We expect the first round of data to be available for regional partners in early 2017.

    Regional workshop

    Caption Fifteen regions were represented at the workshop all gaining new insights like destination marketing best practice3.

    Fifteen regions were represented at the workshop, gaining new insights on destination marketing best practice.

    In late November, representatives from 15 regions gathered for a two-day workshop in Christchurch.

    The workshop included a presentation by ICEF (International Consultants for Education and Fairs) Asia-Pacific Vice President, Rod Hearps, on maximising engagement with agents, and the importance of destination marketing. Also on the agenda was a session on how regional organisations can collaborate with SIEBA (Schools International Education Business Association) and an inspiring presentation from Christchurch Educated on its progress to date.

    Get to know your region

    If you’d like to know more about New Zealand’s international education regional organisations and how you can get involved with the Regional Partnership Programme, click here.

    For more information, contact Greg Scott, Programme Manager – Regional Partnership Programme 

    greg.scott@enz.govt.nz

  • Cricket great bats for NMIT

    NMIT chief executive Tony Gray said the cricketer is a household name in Sri Lanka and India.  These are both important markets for overseas student recruitment, making Jayawardena an influential asset for NMIT.

    "We’re fortunate to have such a superstar batting for NMIT. He has been a regular visitor to NMIT and genuinely believes in the opportunities that NMIT can give fellow Sri Lankans,” said Tony.

    "Having Mahela as brand ambassador will help us show Sri Lankan students that Nelson and Marlborough are the places to come to study and enjoy life at the same time."

    The arrangement will see Jayawardena promoting the educational attractions of NMIT in Sri Lanka, appearing on banners, posters, videos and social media for the institute.

    Tony Gray says NMIT wants to build its Sri Lanka numbers, especially students attracted to accountancy and business programmes. Currently, less than 20 per cent of Sri Lankan students who want to attend university in Sri Lanka are able to gain a place due to high demand and limited spaces - making overseas education very attractive.

    "We already have more than 30 Sri Lankans studying at NMIT and living in Nelson. They fit in very well, speak very good English and work hard,” said Tony.

  • Victoria and ACG welcome international students to new pathway programme

    The study pathway allows students to enrol in courses at Victoria at different times of the year, offering a range of options to suit students’ academic backgrounds and levels of English.

    The programme kicked off last week in Wellington’s CBD near Victoria’s Pipitea campus – allowing the future Victoria students to engage with university services including libraries, health services, recreation centre and learning support systems.

    The first intake welcomes some 50 students from Myanmar, China, Taiwan, Indonesia, Japan, Singapore, Nepal and Brazil.

    Victoria’s Provost, Professor Wendy Larner said ACG is a highly regarded provider of pre-degree programmes, and Victoria is excited by the potential of the programme.

    “International students bring variety and new perspectives to the university environment as well as the greater Wellington community,” she said.

    “Approximately 20-30 percent of international students stay in New Zealand at the end of their studies, contributing significantly to the economy, while those who return home often maintain links to New Zealand, acting as influential ambassadors for our country.”

    Bryce Pedersen, ACG’s Deputy Principal for the Victoria University programme, said ACG is pleased with the number for the first intake.

    “It demonstrates international students’ demand for academic pathway programmes in Wellington,” he said. 

    Three more student intakes are scheduled in 2017.

     

  • Facebook insights on international students

    With the rise of Facebook Messenger picked as a social media trend for 2017, ENZ’s social communities team have been analysing students’ messages to the Study in New Zealand Facebook page they’ve received since November.  

    The team identified trends and summarised the most common enquiries about New Zealand education levels, course info as well as the top countries that these student enquiries came from. 

    Olivia Silverwood, ENZ’s International Social Communities Manager says the results were often surprising, but positive. 

    “It’s interesting that some of the top countries we’ve received enquiries from aren’t markets where we’ve done any proactive marketing – it’s encouraging to see New Zealand is appearing on students’ radars organically.” 

    The Facebook enquiries also indicated that most students are interested in STEM subjects, and postgraduate education. The most common questions focused on course info, costs, scholarships, how to apply – as well as info about visas. 

    “New Zealand is continuing to draw high-value students, and the benefits New Zealand offers international postgraduate students are being noticed,” said Olivia. 

    “The kinds of questions people ask us are about the practical side of study abroad, suggesting that these students aren’t just dreaming about coming to New Zealand, but are already planning and budgeting and taking the first steps.” 

     Here’s the full breakdown of the Study in New Zealand insights: 

    Top 10 countries for enquiries 

    1. Philippines 
    2. India 
    3. Thailand 
    4. Pakistan 
    5. Bangladesh 
    6. USA 
    7. Egypt 
    8. Sri Lanka 
    9. Brazil 
    10. Nepal 

    Top 5 FAQs 
    1. Course info 
    2. Scholarships 
    3. How to apply 
    4. Visa 
    5. Course cost  
    Top 5 subject enquiries 
    1. Engineering 
    2. Bachelor of Science  
    3. English 
    4. Medicine 
    5. IT 
    Most popular education level 
    1. Masters 
    2. Post-grad 
    3. PhD 
    4. Diploma 
    5. High school 

  • US students: Adventurers and Future Makers

    When talking to American students, Lewis found that most held positive views of New Zealand, but lacked any specific details of what study in New Zealand involved. It got him thinking about the four international student personas and, for the most part, Lewis said US study abroad students fall into two categories – Adventurers and Future Makers.

    The Adventurer persona

    The Adventurer persona

    “Adventurers are students who see study abroad as an opportunity to experience new things and places, and to have fun while learning more about themselves,” explained Lewis.

    “Most of my time with these students was spent mapping out the closest mountains to their university of choice, or explaining how to road trip around the country.“Adventurers are students who see study abroad as an opportunity to experience new things and places, and to have fun while learning more about themselves,” explained Lewis.

    “They’re an easy sell for New Zealand but there were a number of other students who weren’t as convinced.”

    Lewis believes this second group of students are in the Future Maker category. For them, career outcomes are top of mind, and education is seen as the road to get there. Lewis said these students were concerned that New Zealand’s appeal to thrill-seekers meant that the academic components wouldn’t be up to standard.

    “For these students, study abroad is a serious opportunity. Beautiful pictures of Fiordland aren’t enough – they need cold, hard facts of New Zealand’s high quality education.

    The Future Maker persona

    The Future Maker persona

    “Because of the perception of New Zealand as a place for outdoor adventure, many students were surprised to hear that they could study subjects like mechanical engineering, IT or physiotherapy in New Zealand, and that all universities ranked in the top 3% in the world.

    “They also had many enquiries about internship opportunities and programmes that combine study and work experience.”

    Lewis also saw that alumni play a  powerful role in this market.

    "At one fair, alumni from the University of Southern California were key in piquing the interest of their fellow students, sharing that their courses in New Zealand were cross-credited, and that the Tongariro crossing was just as beautiful as the pictures.

    “That’s the balance needed – students who are able to attest to both the academic rigour of courses in New Zealand and the adventure opportunities.”

  • University of Canterbury leads a delegation to India

    Accompanying Dr Carr were his UC colleagues Dr Stuart Wise, Deputy Head of School of Education, and Dr Gail Gillon, Pro Vice Chancellor.

    The delegation met with a range of Indian institutions in New Delhi and Mumbai to discuss study abroad, collaborations, research linkages and exchange opportunities. They addressed students and faculty on topics such as doing business in India, an overview on early literacy and learning, and New Zealand skill shortages for teachers in the fields of science, mathematics and ICT. The sessions helped generate awareness for specialist courses offered by University of Canterbury.

    Dr Rod Carr, Vice Chancellor of the University of Canterbury

    Dr Rod Carr, Vice-Chancellor of the University of Canterbury

    Jugnu Roy, ENZ’s Country Manager for India, said UC’s efforts to appeal to talented Indian students is already paying off. 

    “UC is the first New Zealand university to have an in-market presence in India, which has contributed significantly to the growth in its student numbers.  

    “Building on this, the recent delegation reflects UC’s strong and continued commitment to the Indian market.” 

    ENZ coordinated some high-level meetings and media engagement opportunities for Dr Carr during his time in India. 

    The New Zealand High Commissioner to India, Designate H.E. Joanna Kempkers, an alumna of University of Canterbury, hosted a networking dinner in New Delhi, which was attended by a number of Indian education stakeholders.  

    Dr. Rod Carr addressing Masters of Education students at IP University in Delhi.

    Dr. Rod Carr addressing Masters of Education students at IP University in Delhi.

    H.E. Joanna Kempkers (centre) and partner Dr Tim Markwell (also UC alumnus) with

    H.E. Joanna Kempkers (centre) and partner Dr Tim Markwell (also UC alumnus) with University of Canterbury representatives, ENZ representatives and a few guests.

  • Successful Brazil media famil

    Media familiarisation trips are a great way for journalists from our key markets to develop a better understanding of New Zealand’s education system, possible study options, and the experiences of international students.

    The journalists received a warm welcome from education providers in Wellington, Canterbury, Hawke's Bay and Auckland – thank you very much to everyone involved.  Special thanks also to our regional education partners, especially Brook Pannell (Wellington), Bree Loverich (Canterbury), Steph Kennard (Hawke’s Bay) and Nick Arnott (Auckland). 

    Sylvia Santos, Maths Tutor at Ara, brought the journalists home-baked Pão de Que

    Sylvia Santos, Maths Tutor at Ara, brought the journalists home-baked Pão de Queijo (Brazilian Cheese Bread)

    There were around 3,000 Brazilian students in New Zealand in 2015, and on this trip the journalists met Brazilian students and staff everywhere they went – which was a great way to build relationships and showcase the opportunities for students here.  

    The famil is a long-term investment in promoting international education – but two very positive articles have already been published by Camila on Exame.com, the online content and news portal of Exame Magazine, which is the largest and most influential business and economy publication in Brazil:

    Esta é a cidade da Nova Zelândia mais promissora para engenheiros (This is the most promising city for engineers)

    A Nova Zelândia quer atrair mais profissionais de tecnologia (New Zealand wants to attract more technology professionals)

    Lyn Garrett, Head of Industrial Design at Massey Wellington with Camila and Luiz

    Lyn Garrett, Senior Lecturer and Major Coordinator for Industrial Design at Massey Wellington with Camila and Luiza in the workshop

    The new Engineering Core at University of Canterbury displayed a special welcome

    The new Engineering Core at University of Canterbury displayed a special welcome sign for the group

    International students show how to hongi

    Julia Kowalski, international student from Brazil, and Charlotte Taurima-Thomas, Head of Māori Students, showing the journalists how to hongi during a powhiri at Taradale High School.

    Camila, Luiza, Steph Kennard and Tales prepare for a brief wine tasting at EIT

    Camila, Luiza, Steph Kennard and Tales prepare for a brief wine tasting at EIT

    Luiza chats with Brazilian students Susana do Nascimento and Rene Souza, hosted

    Luiza chats with Brazilian students Susana do Nascimento and Rene Souza, hosted by ATEED

  • New Safety in the City videos for international students

    Race Relations Commissioner, Dame Susan Devoy, welcomed the launch of the new videos at a special event on 20 March at Auckland Tourism, Events and Economic Development (ATEED).

    The latest Safety in the City videos, which have been developed in collaboration with New Zealand Police, present 10 risk scenarios ranging from theft, personal safety, and sexual harassment to drugs and fraud. They highlight ways in which international students can protect themselves in each of these situations with the help of various support services.  

    The videosare accessible to international students and education providers via Study Auckland’s online toolkit, and a compilation can be seen on YouTube. The videos can be played together, or by subject area of interest, and are available with English and simplified Chinese subtitles.

    Dame Susan Devoy welcomes this work by Study Auckland developed as part of New Zealand’s international student wellbeing strategy.

    “The creation of these new videos will make an excellent contribution to the safety of international students in the city,” she said.

    Study Auckland’s Manager International Education, Henry Matthews, said helping international students have the best possible experience of Auckland is a key focus for Study Auckland.

    Henry and the Study Auckland team are mindful of Auckland’s responsibility as hosts to more than 80,000 international students each year.

    “International students are valuable ambassadors for Auckland, whether it’s contributing to the workforce, enhancing the cultural fabric of the city, or encouraging their friends and families to come for a visit or invest in the region,” Matthews said. 

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